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This exciting degree offers you the opportunity to study one of the major areas in contemporary media and communications – branding- http://www.gold.ac.uk/pg/ma-brands-communication-culture/. Read more
This exciting degree offers you the opportunity to study one of the major areas in contemporary media and communications – branding- http://www.gold.ac.uk/pg/ma-brands-communication-culture/

The unique programme introduces you to the variety of ways in which brands are developed and used, and helps you to understand how the growth of branding – in business, but also in politics, government, sport and culture – has changed the societies we live in.

What happens when the state starts to use branding techniques to communicate with its citizens?

And how does the rise of digital and social media change the relationship between brands and their publics?

What, for example, are the consequences of understanding political parties, artists or sports teams as ‘brands’?

An introduction to contemporary branding debates

The MA in Brands, Communication and Culture aims to provide you with a comprehensive understanding of the history and development of brands and branding, and their relationship to contemporary forms of communication and culture. Specifically, you should acquire an in-depth knowledge of the social, political and economic backdrop against which branding has become so important, and an understanding of the key themes and debates surrounding its development and use, including the relationship between brands and intellectual property, and the extent to which branding promotes or inhibits openness and transparency within organisations.

You will also improve your ability to think critically and creatively about contemporary communications and cultural practices. When you have completed the programme you will have at your disposal a range of tools that will enable you to analyse contemporary communications, to make judgments about their significance and value and be able to thoughtfully contribute to contemporary communications.

A unique approach to the study of brands

This MA is not a conventional branding or marketing course. Instead it offers a unique approach to the study of brands. This is reflected in the topics taught on our core modules, which include:

The role of brands in and beyond markets
The rise of consumer culture
Critical perspectives on brand management and governance
Intellectual property
Immaterial labour and the rise of ‘branded workers’
Gender, colonial history and branding
Attachment, identity and emotions in branding
Ethics and transparency
The emergence of brand experiences and ‘staging’ of brands
Fair trade and accountability
Branded spaces and communities
Social media and open source cultures
Geodemographics and new forms of social classification
The MA Brands, Communication and Culture is taught across two departments: Media & Communications and Sociology. This gives you access to experts in many fields. In addition to the two core courses you will have the opportunity to customize your degree by choosing from a range of modules from different departments to allow you to explore your own interests and make wider connections.

We welcome students who bring to the course a range of experiences and interests in communication, management, politics, design and the cultural industries.

Recent dissertation topics include:

Branding post-capitalism? An investigation of crowdfunding platforms
Trespassed City: Mapping London’s privately owned public spaces
The rise of co-working spaces
Craft Entrepreneurs: an inquiry into the rise of artisanal production in post-industrial cities
Hashtags in photo sharing social media apps
Consumer culture in contemporary Shanghai
Branding of NGOs
Sustainable brand strategies - good for the environment or just a selling strategy?
Fashion bloggers and cultural capital
Medical tourism and branded healthcare
Intellectual property in the fashion industry
Branding London's districts

Contact the department

If you have specific questions about the degree, contact Dr Kat Jungnickel.

Overview

The programme is made up of two core modules (60 credits in total), between two and four options modules (60 credits in total), and a dissertation (60 credits).

The first core module, Branding I, introduces you to contemporary definitions and theories of branding, its history and development, changes in the role of marketing, promotion and design, and their place in the global economy.

The second core module, Branding II, puts greater emphasis on contemporary themes and issues in branding, and their relationship to wider debates in society, economy and culture.

Throughout the core components of the degree, you will examine the wide range of ways in which branding is currently used, in organisations ranging from large corporations to public sector bodies, charities and other third sector organisations.

For the optional modules, you'll have an opportunity to explore some of the wider contexts for brands and branding by taking up to 60 credits of modules provided elsewhere in Media and Communications or neighbouring departments such as Sociology, Cultural Studies and Anthropology.

Part-time students typically take the two core modules in their first year, and the options modules plus the dissertation in their second year.

Vocational elements

The department offers some practice-based options in areas such as:

Media Futures
Online Journalism
Campaign Skills
Media Law and Ethics
Design Methods
Processes for Innovation

Assessment

The MA is assessed primarily through coursework essays and written projects. Practical modules may require audiovisual elements to be submitted. It will also include a dissertation of approximately 12,000 words.

Skills

The programme helps students to develop a high-level understanding of contemporary branding and communications techniques and their social, economic and political contexts. You will be encouraged to develop your critical reasoning skills and your understanding of contemporary cultural and media theory, but also to develop greater visual literacy and a capacity for creative thinking. Assessments are designed to ensure that you are able to apply these skills in practical ways.

Careers

The programme equips you with the skills necessary to pursue a wide range of careers related to branding and communication in the media and other industries. Students are encouraged to seek work experience and work placements during the programme as time allows. Regular seminars with visiting speakers will enable you to gain an understanding of how your degree can be used in a professional context. The MA also allows you to pursue further academic research in one or more of the areas covered on the programme.

Funding

Please visit http://www.gold.ac.uk/pg/fees-funding/ for details.

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Our intensive AMBA-accredited MBA programme is designed to help you build effective management skills, understand management within the global context and develop a network of international associates. Read more
Our intensive AMBA-accredited MBA programme is designed to help you build effective management skills, understand management within the global context and develop a network of international associates.

The MBA evolves with the changing needs of a competitive economic environment and our teaching is based on high quality research.

Our MBA will provide you with:
- detailed knowledge relating to problems of management in different contexts;
- conceptual tools for analysing management in the private or public sector;
- critical awareness of research methodologies;
- a learning environment where students will use their experience of organisations to engage with and challenge both the theoretical and case material;
- an environment where students can work together on new intellectual and management problems.

See the website https://www.royalholloway.ac.uk/management/coursefinder/mbainternationalmanagement.aspx

Why choose this course?

- the MBA is a degree that is recognised all over the world.

- the Royal Holloway MBA is an intensive one year programme, accredited by the Association of MBAs (AMBA).

- our international student cohort, from a wide range of business backgrounds, provides you with excellent network opportunities globally.

Department research and industry highlights

- ESRC funded project ‘Branded Consumption and Social Identification: Young People and Alcohol’: Professor Chris Hackley with - colleagues from University of Bath and University of Birmingham.

- ESRC funded project ‘Entrepreneurial capacity to exploit opportunities, new product development and firm performance: A comparative study of UK and Chinese high-tech firms’: Professor Catherine Wang with colleagues from Royal Holloway and Loughborough University.

- ESRC funded project ‘Talent management in the NHS managerial workforce’: Professor Mark Exworthy with colleagues from University of Birmingham and University of Surrey.

- Researcher Development Initiative funding for advancing visual methodologies in business and management in conjunction with inVISIO (International Network of Visual Studies in Organisations): Professor Jane Davison with colleagues from University of Surrey, University of Bath, University of Exeter and University of Sheffield.

On completion of the course graduates will have:

- demonstrate systematic understanding of international business and management practice together with a critical awareness of current issues at the forefront of business and management in society;

- evaluate critically the relevant academic literature;

- evaluate methodologies and undertake research into international business and management in society;

- evaluate and employ a variety of academically based business and management techniques and practices.. You will have developed a theoretical and empirical knowledge of business and management;

- employ a range of conceptual, technical and personal skills;

- understand the use and value of the case study method

Assessment

You will be assessed on written assignments, group work and presentations and exams. Preparation for assessments will involve either group work or working on your own.

Employability & career opportunities

The RHUL MBA is a rigorous and challenging programme which sets out to ensure that its graduates are ready for the challenges inherent in making their next step towards senior management roles.

- Associate Director (Global Strategic Growth Markets) at Ernst and Young
- Senior Chain Manager and Buyer at Jaguar Landrover
- Senior Commercial Manager at Everything Everywhere
- Financial Analyst EMEA at Shell International Petroleum Company
- Marketing Manager at Wrigley Jr Company

Career planning and development therefore forms an integral part of the Royal Holloway MBA. The Personal Development Programme is an important feature of the Royal Holloway MBA and is fully integrated into the core curriculum, ensuring that students have:

- continual access to individual careers coaching
- up-to-date job market information
- corporate speaker sessions
- skills workshops.

These services are provided by the School of Management in collaboration with The Careers Group, University of London – one of the biggest careers services in Europe.

The MBA Personal Development Portfolio is designed to build on the management skills you already have. The module incorporates training in presentation skills, CV writing, interview technique, negotiation, leadership, handling conflict and dealing with the media.

Our MBA Corporate Speakers are business leaders from a wide range of sectors. Previous speakers have come from:
- HSBC
- Nomura
- Xerox
- Microsoft
- DHL
- Continental
- Reuters
- Capital One
- Cap Gemini

The MBA Careers Adviser is available throughout the year for individual careers coaching. Sessions take place at regular hours during the week, and students are free to book as many sessions as they require.

How to apply

Applications for entry to all our full-time postgraduate degrees can be made online https://www.royalholloway.ac.uk/studyhere/postgraduate/applying/howtoapply.aspx .

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This course is accredited by the Chartered Institute of Marketing. On this MSc Marketing course, starting in January, you will develop the knowledge and skills essential for a career in marketing. Read more
This course is accredited by the Chartered Institute of Marketing.

On this MSc Marketing course, starting in January, you will develop the knowledge and skills essential for a career in marketing. You will work on live case studies and consultancy projects throughout the course, including a marketing research project for an organisation. Along with the theory, you will gain the practical marketing experience that employers are looking for. Additional workshops further improve your career opportunities, through gaining knowledge from experts and by developing key transferable skills. You will gain a good understanding of how these marketing are applied.

See the website http://www.brookes.ac.uk/studying-at-brookes/courses/postgraduate/2015/marketing-january/

Why choose this course?

- Employability: This course helps you develop academically and professionally through professional skills workshops held throughout the course. This enhances your future employment prospects. You will benefit from the Chartered Institute of Marketing (CIM) dual award for a professional diploma. Oxford Brookes is also recognised as an exam centre for the Institute of Direct and Digital Marketing (IDM). You can access the IDM's resources and job website. By focusing on the digital aspects of marketing you will be prepared for a range of careers including customer relationship management and direct marketing.

- Teaching and Learning: Oxford Brookes University Business School offers a great environment for studying Marketing. We have a track record of excellence in teaching, learning and research and you will be supported in your studies and beyond. Oxford Brookes University Business School received the top award from the Higher Education Funding council for England to become a Centre of Excellence in Teaching and Learning.

- Experiences: Our course is interactive and social. We provide you with the chance to bond with your classmates and get to know your new surroundings. One way in which we do this is through the GPS Oxford Challenge. You will search Oxford for clues and tasks, earning points for completing the challenges on the tablet device, with the winning team announced at the end of the day.

- Oxford Location: Oxford offers everything you could want as a student and more. As one of the world’s great centres of learning, it is a bustling and stunning cosmopolitan city full of history and beautiful buildings. Located just over an hour from the hub of business life in London with easy access to international airports, you'll be at the heart of the UK's most successful economic region. Oxford will provide you with a host of learning and employment opportunities with a range of internships and graduate jobs available.

- Student support: As a student you will be assigned to an Academic Adviser who will provide both academic and personal support. Student Support Co-ordinators provide guidance for your course and university-wide administrative issues. They organise a range of events to help you adjust to postgraduate study and are able to help you get advice about any issues you may have during your studies.

Teaching and learning

Much of the teaching on the course takes the form of interactive workshops, but there are also lectures from staff and visiting speakers. Lectures, discussions, role-play exercises and seminars are linked with selected case studies and assessments to strengthen your practical analysis and decision-making skills. You will develop your skills in working as part of a team through structured group assignments and online group-based marketing simulation. You will gain practical experience and put your knowledge of marketing approaches and theory into practice for an organisation in a supervised marketing project. This project will be in response to a briefing by a client organisation.

Teaching staff at the Business School are researchers and/or come from an industry background with an in-depth practical experience of business and management issues. Visiting speakers from business, industry, consultancies and research bodies provide further input.

Approach to assessment

Much of the teaching on the course takes the form of interactive workshops, but there are also lectures from staff and visiting speakers. Lectures, discussions, role-play exercises and seminars are linked with selected case studies and assessments to strengthen your practical analysis and decision-making skills. You will develop your skills in working as part of a team through structured group assignments and online group-based marketing simulation. You will gain practical experience and put your knowledge of marketing approaches and theory into practice for an organisation in a supervised marketing project. This project will be in response to a briefing by a client organisation.

Teaching staff at the Business School are researchers and/or come from an industry background with an in-depth practical experience of business and management issues. Visiting speakers from business, industry, consultancies and research bodies provide further input.

Specialist facilities

Our Business School Postgraduate Centre at Wheatley Campus has a state-of-the-art lecture theatre, well equipped seminar rooms and a postgraduate lounge and private study area.

The Wheatley Campus library provides specialist business resources including 1,000 sets of UK and overseas companies' annual reports, statistics on all aspects of business and management, postgraduate MA, MBA, MSc and PhD theses in marketing and marketing examination papers.

How this course helps you develop

- You will develop an advanced knowledge and critical understanding of the most important and current marketing concepts, approaches and frameworks. Concepts are related to a wide variety of marketing contexts, with an international and multicultural dimension, to develop your ability to apply your learning to their specific circumstances.

- The class discussions, hands-on projects, consulting assignments and guest talks with marketing professionals from a broad range of organisations create an intellectually stimulating environment. You will learn about marketing management in practice, about the latest research developments and about what it takes to succeed in a career in marketing. We provide personalised guidance and access to a large range of workshops and networking opportunities. You can take advantage of the exemptions that the programme carries for the Chartered Institute of Marketing (CIM) professional certification and prepare for the Institute of Direct and Digital
Marketing (IDM) professional certificate.

Careers

- By completing this master's course you will ready for a career in marketing within many different types of organisations, including manufacturing and retailing, service organisations, charities and government.

- You will enhance your career opportunities and be well prepared for a range of roles including marketing manager, product and brand management, market analysis and research, customer relationship and services management, sales and account management, direct marketing, internet marketing, public relations, media and advertising.

- You will be equipped to start your own business.

Free language courses for students - the Open Module

Free language courses are available to full-time undergraduate and postgraduate students on many of our courses, and can be taken as a credit on some courses.

Please note that the free language courses are not available if you are:
- studying at a Brookes partner college
- studying on any of our teacher education courses or postgraduate education courses.

Research highlights

Research areas covered in the department of Marketing include brand management (including brand equity, branded content, brand personality, political branding, brand mapping and place branding), customer engagement and retention strategies, digital marketing strategies, digital economy and social media.

Research in this department is grouped around three clusters: Brand Strategy, Customer Relationship Management and Digital Marketing.

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A distinct, research-led course based on contemporary theory and case material which is challenging and innovative. Read more
A distinct, research-led course based on contemporary theory and case material which is challenging and innovative. Our academics have expertise in cutting edge consumer and culture industry research and is best suited to students who have a keen interest in developing an intellectual understanding of the theories underpinning marketing concepts and processes.

This course will:
- provide you with an in-depth and critical understanding of a world increasingly defined by a culture of consumerism and the role played by marketing activities in building strong customer relationships and business opportunities.

- develop a sound knowledge and understanding of the contemporary issues relating to marketing, consumers and culture

See the website https://www.royalholloway.ac.uk/management/coursefinder/mamarketing.aspx

Why choose this course?

- the course is at the cutting edge of contemporary marketing and has a distinctive quality in matters relating to consumer culture and critical perspectives.

- with the option to take elective units in areas such as Arts or Sports Marketing, Digital Media Marketing, and Marketing Ethics, the course offers the opportunity to learn more about specialised topics.

- the Marketing Group has an international profile and regularly hosts visits by leading international marketing academics.

- the course hosts a ‘Marketing Camp’, where leading international scholars present their research to faculty and students.

- our academic marketing cohort is the largest in the University of London, with 10 members.

Department research and industry highlights

- ESRC project - Branded Consumption and Social Identification: Young People and Alcohol

- ESRCSeminar Series Award for Motherhoods, Markets and Consumption 2009-2010

On completion of the course graduates will have:

- developed a systematic understanding of marketing practice together with a critical awareness of current issues at the forefront of marketing in society

- evaluated critically the relevant academic literature

- evaluated research methodologies and undertaken research into marketing in society

- developed a theoretical and empirical knowledge of marketing and employed a variety of academically based marketing techniques and practices

- acquired a range of conceptual, technical and personal skills

- developed an understanding of the use and value of the case study method.

Assessment

Assessment is carried out by a variety of methods including coursework, examinations and a dissertation.

Employability & career opportunities

Our graduates are highly employable and, in recent years, have entered many different marketing-related areas, including:
- Sales Officer at Standard Chartered
- Category Analyst at Kantar World Panel UK
- Research Assistant at Maritz Research Europe
- Private Banker at ICICI Bank
- Marketing Consultant at Viewpress TV

How to apply

Applications for entry to all our full-time postgraduate degrees can be made online https://www.royalholloway.ac.uk/studyhere/postgraduate/applying/howtoapply.aspx .

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Behavioural economics applies psychological insights into human behaviour to explain how real people make economic decisions. Read more
Behavioural economics applies psychological insights into human behaviour to explain how real people make economic decisions.

Who is it for?

The course is suitable for recent graduates in economics, psychology and related social science or quantitative disciplines who are looking to develop a career in the fast-paced world of behavioural economics, either in the public or private sector.

As the course is offered in full-time and part-time modes, it is also suited to professionals who want to enhance their theoretical knowledge and practical skills and would benefit from an academic environment.

Objectives

Behavioural economics applies psychological insights into human behaviour to investigate how people make economic decisions under various conditions of constraint (e.g. time and knowledge) and influence (e.g. social pressure). This is an important field in modern economics, and the social sciences more generally.

Commercial organisations have long known the limitations of individual decision making and they routinely use this knowledge in their commercial practices (e.g. anchoring effect of minimum payment on credit cards). The practical implications of behavioural economics are varied and significant, and acknowledged to provide a powerful and cost-effective approach to improving human welfare.

The Behavioural Economics MSc will develop your skills and knowledge to prepare you for a wide variety of roles in the private or public sector that require a solid understanding of human behaviour.

Teaching and learning

The modules are taught by lecturers from the economics and psychology department with research interests in behavioural economics.

In each module you will receive typically 30 hours of face-to-face contact, supported by online resources (e.g., videos and advanced readings provided on the learning platform Moodle) for your self-directed study. You will be required to take responsibility for your own learning and to take advantage of the learning opportunities offered (e.g., invited speakers programme and online resources). The learning and teaching strategies for each module will expose you to a range of methods, comprising: lectures, guest lectures, seminars, group work, workshops, small group discussions, tutorials, reflective reports and research project supervision.

Assessment

In order to assess your full range of learning, you will complete reflective reports, essays, examinations, interpretation of statistical analyses, formal research proposals and a research dissertation. Most individual modules are assessed by a combination of coursework and examinations. In addition, you will be directed to independent study and receive detailed feedback on your coursework as an aid to your further learning. These different forms of assessment have the aim of assessing your knowledge, skills and appreciation in different areas of behavioural economics (e.g., theoretical knowledge and applied aspects of behavioural techniques).

Modules

Full-time students take four modules in each of the first two terms, followed by a written research dissertation in the third term.

Most of the modules are structured as a combination of two-hour lectures (to present information) and one-hour seminars or clinics (to understand and assimilate lecture material) or lab sessions. Teaching and learning is enhanced by technology-supported resources, and teaching staff are available for one-to-one interaction and feedback.

It is expected that full-time students will spend about three hours in lectures/seminars plus self-directed, independent study hours for each module per week. You should also expect to attend seminars given by invited speakers and seminars on dissertation writing (about one to two hours per week).

Your workload might vary from week to week.

Term 1
-Principles of Economics
-Cognitive and Economic Science of Rational Choice
-Psychological Processes: Individual and Social
-Behavioural Research Methods: Design and Analysis

Term 2
-Experimental Economics and Game Theory
-Fundamentals of Cognitive Science
-Applied Econometric and Psychological Research Methods
-Professional Aspects of Behavioural Economics

Term 3
-Research Dissertation
Students with a strong background in Economics may substitute 'Principles of Economics' with a microeconomics module from one of the MSc programmes offered by the Department of Economics. You may also substitute an appropriate elective from one of the MSc modules offered by the Department of Economics for 'Professional Aspects of Behavioural Economics' - this will allow a pathway through the programme that is focused on theoretical and research economic themes.

Career prospects

Whilst there is not yet a specific occupation of 'behavioural economist', the knowledge and skills acquired are highly valuable in a range of sectors:
-Economic consultants undertaking marketing activities
-Health economics consultants developing sales/markets for products (from branded medicines to health insurance schemes)
-Public policy specialist who advises on the choice architecture of decision making (e.g., transport decisions)
-Political campaigns and public relations more generally
-General marketing, sales and consumer psychology (preferences, sensitivity to incentives, and default behaviour)
-Brand awareness consultancies
-Financial trading and risk assessment
-Internet auction companies
-Design consultancies (e.g. websites)
-In large international institutions, e.g. World Bank, EBRD, Central Banks etc.

City’s Behavioural Economics postgraduate course would be especially valuable for professionals who already work in occupations which involve the need to understand the scientific dynamics of human decision making and behaviour (e.g., financial traders who require the right psychological attitude as much as appropriate strategy knowledge).

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There are different pathways available, all under the one course code, which easily enables applicants to opt for their preferred specialism upon arrival. Read more

The Sheffield LLM

There are different pathways available, all under the one course code, which easily enables applicants to opt for their preferred specialism upon arrival. There are weekly seminars in each subject area. You’re assessed on essays and a dissertation. Whether or not a module runs in a particular year depends on staff availability and the number of students who choose the module.

LLM Corporate and Commercial Law

First we explore the issues. Then we look at the existing law. After in-depth evaluation, we critique the law and suggest ways it might be improved.

Our distinctive style of teaching sharpens your critical faculties and equips you with the skills to research any unfamiliar area of law. Why? Because leading law firms and international companies tell us that’s what they look for in a graduate.

The list of highly topical modules includes: Principles of Company Law and Corporate Governance; European Patent Law; International Commercial Arbitration; Principles of Commercial Law; Intellectual Property in Medicine; Trade Remedies in WTO Law; Trade Mark Law in a Branded World; European Copyright Law; Economic Multi-level Governance in the EU.

Who we are

We’re a forward-thinking, innovative law school. Our research helps shape global policy. We do what we do to empower people, to protect people and improve people’s lives.

The 2014 Research Excellence Framework (REF) ranks us joint tenth in the UK, with Oxford and Warwick. Ninety per cent of our research was judged world-leading or internationally excellent.

We offer a wide range of law and criminology courses. Our leading criminology courses are delivered by internationally-renowned academics within our Centre for Criminological Research; one of the four original criminological centres of excellence in the UK.

Uniquely among English Russell Group law schools, we also offer the opportunity for you to complete both the academic and vocational stages of qualifying as a solicitor in our Centre for Professional Legal Education.

Your career

Our graduates include CEOs, lawyers, partners in big corporate firms, judges and barristers. Others are solicitors, academics, politicians and policy makers or work in criminal justice or at the Home Office.

Many of our graduates become legal practitioners. But you can use your postgraduate training in different ways, including business, policy development, teaching or research. Our staff can support you in whichever path you choose, having a wealth and variety of experience across all these areas.

Your course will give you the opportunity to meet and engage with professional organisations. And our excellent careers service will support you from the outset, helping you to identify your strengths and plan your next move. At the School of Law we also have an in-house careers adviser, offering specialised advice to Legal Practice Course, Graduate Diploma in Law and other postgraduate students who wish to pursue a career in the legal profession.

How we teach

Many of our academics are internationally respected for their research. Their groundbreaking work informs what we teach.

Our research groups cover a lot of ground, including criminology, commercial law and law in its international context. You’ll benefit from their expertise and that of their professional contacts. Your course will equip you with an in-depth knowledge of your chosen area of law or criminology. Our Legal Practice Course is highly regarded. It will provide you with all the skills and knowledge you need to enter the legal profession in England or Wales.

We have our own courtroom, a dedicated postgraduate computer room and quiet study space. Wi-Fi is available throughout the building so you can easily access the library’s online collections. Our students can also access our e-resources from anywhere in the world.

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This newly launched MA in Consumption, Culture & Marketing is an interdisciplinary masters programme that draws together content and teaching from the subject areas of marketing and sociology. Read more
This newly launched MA in Consumption, Culture & Marketing is an interdisciplinary masters programme that draws together content and teaching from the subject areas of marketing and sociology. The programme explores claims that our contemporary world can be best understood as a consumer society and a brand culture and explores how marketing and consumerism increasingly define our experiences, social relationships and civic infrastructure. As such we seek to analyse marketing behaviour with a view to better understand how it functions as a determinative mode of production and mediation whose influence reaches well beyond spheres of consumer behaviour and marketing management and into the realms of politics, culture and the environment.

See the website https://www.royalholloway.ac.uk/management/coursefinder/maconsumption,cultureandmarketing.aspx

Why choose this course?

We live in an age that is often described as a Consumer Culture, as though the primary way in which we relate to each other and understand ourselves is through our own consumer behaviour. In such a world everything becomes reconfigured according to the logic of marketing and branding. This course looks in-depth at the claims of a Consumer Culture and seeks to understand it and will engage in a number of theoretical areas: branding, marketing, bio-power and neoliberalism. In short, this is a programme that seeks to develop understandings of the world in which we now live.

Department research and industry highlights

- ESRC project - Branded Consumption and Social Identification: Young People and Alcohol
- ESRC Seminar Series Award for Motherhoods, Markets and Consumption 2009-2010

Course content and structure

You will study three core units and and three elective units (one in Marketing and one in Sociology) over the first two terms. In the third term you will complete a dissertation.

On completion of the programme graduates will have:
- Considered a wide range of theoretical issues relating to contemporary lives that form the basis of marketing practice.
- This knowledge may be useful for a career in marketing professions however the primary motivation for students should be the desire to understand.
- An opportunity to pursue a research career; or use their studies to augment and progress their current careers in fields such as marketing, education, health and social care, journalism, development, social policy and politics.

Assessment

Assessment is carried out by a variety of methods including essays, group projects and a dissertation.

Employability & career opportunities

Our graduates are highly employable and, in recent years, have entered many different areas, including:
- Senior Associate at Bank of China International
- Reporter at Xinhua News Agency
- Senior Associate at PricewaterhouseCoopers
- Finance Officer at Ealing Borough Council
- Relationship Manager (Investments) at Barclays Bank

This taught masters course equips postgraduate students with the subject knowledge and expertise required to pursue a successful career, or provides a solid foundation for continued PhD studies.

How to apply

Applications for entry to all our full-time postgraduate degrees can be made online https://www.royalholloway.ac.uk/studyhere/postgraduate/applying/howtoapply.aspx .

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Our intensive AMBA-accredited MBA programme is designed to help you build effective management skills, understand management within the global context and develop a network of international associates. Read more
Our intensive AMBA-accredited MBA programme is designed to help you build effective management skills, understand management within the global context and develop a network of international associates.

The MBA evolves with the changing needs of a competitive economic environment and our teaching is based on high quality research.

Our MBA will provide you with:
- detailed knowledge relating to problems of management in different contexts;
- conceptual tools for analysing management in the private or public sector;
- critical awareness of research methodologies;
- a learning environment where students will use their experience of organisations to engage with and challenge both the theoretical and case material;
- an environment where students can work together on new intellectual and management problems.

See the website https://www.royalholloway.ac.uk/management/coursefinder/mbainternationalmanagementyib.aspx

Why choose this course?

- the MBA is a degree that is recognised all over the world.
- the Royal Holloway MBA is an intensive one year programme, accredited by the Association of MBAs (AMBA).
- our international student cohort, from a wide range of business backgrounds, provides you with excellent network opportunities globally.

Department research and industry highlights

- ESRC funded project ‘Branded Consumption and Social Identification: Young People and Alcohol’: Professor Chris Hackley with colleagues from University of Bath and University of Birmingham.

- ESRC funded project ‘Entrepreneurial capacity to exploit opportunities, new product development and firm performance: A comparative study of UK and Chinese high-tech firms’: Professor Catherine Wang with colleagues from Royal Holloway and Loughborough University.

- ESRC funded project ‘Talent management in the NHS managerial workforce’: Professor Mark Exworthy with colleagues from University of Birmingham and University of Surrey.

- Researcher Development Initiative funding for advancing visual methodologies in business and management in conjunction with inVISIO (International Network of Visual Studies in Organisations): Professor Jane Davison with colleagues from University of Surrey, University of Bath, University of Exeter and University of Sheffield.

On completion of the course graduates will have:

- demonstrate intellectual and practical skills and experience gained from undertaking a sustained independent research endeavour drawing on work experience;

- identify a suitable current business problem and then design and implement a robust individual research project, being able to draw from a wide knowledge of qualitative and quantitative business research methods;

- analyse complex data and draw substantiated conclusions, drawing on extent relevant knowledge and primary research insights;

- present research findings using both academic and business oriented approaches;

- understand ethical responsibilities expected from a management perspective

- reflect upon and critically evaluate the project

Assessment

You will be assessed on written assignments, group work and presentations. Preparation for assessments will involve either group work or working on your own.

Employability & career opportunities

The RHUL MBA is a rigorous and challenging programme which sets out to ensure that its graduates are ready for the challenges inherent in making their next step towards senior management roles.

- Associate Director (Global Strategic Growth Markets) at Ernst and Young
- Senior Chain Manager and Buyer at Jaguar Landrover
- Senior Commercial Manager at Everything Everywhere
- Financial Analyst EMEA at Shell International Petroleum Company
- Marketing Manager at Wrigley Jr Company

Career planning and development therefore forms an integral part of the Royal Holloway MBA. The Personal Development Programme is an important feature of the Royal Holloway MBA and is fully integrated into the core curriculum, ensuring that students have:

- continual access to individual careers coaching
- up-to-date job market information
- corporate speaker sessions
- skills workshops.

These services are provided by the School of Management in collaboration with The Careers Group, University of London – one of the biggest careers services in Europe.

The MBA Personal Development Portfolio is designed to build on the management skills you already have. The module incorporates training in presentation skills, CV writing, interview technique, negotiation, leadership, handling conflict and dealing with the media.

Our MBA Corporate Speakers are business leaders from a wide range of sectors. Previous speakers have come from:
- HSBC
- Nomura
- Xerox
- Microsoft
- DHL
- Continental
- Reuters
- Capital One
- Cap Gemini

The MBA Careers Adviser is available throughout the year for individual careers coaching. Sessions take place at regular hours during the week, and students are free to book as many sessions as they require.

How to apply

Applications for entry to all our full-time postgraduate degrees can be made online https://www.royalholloway.ac.uk/studyhere/postgraduate/applying/howtoapply.aspx .

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The Marketing, Distribution, Sales and Exhibition MA* is a unique, two-year Masters degree that gives participants all the tools to pre-sell, market, distribute, retail and exhibit films, television shows and games in the digital age. Read more
The Marketing, Distribution, Sales and Exhibition MA* is a unique, two-year Masters degree that gives participants all the tools to pre-sell, market, distribute, retail and exhibit films, television shows and games in the digital age.

Quick Facts

- 2 Year Course
- Full-time
- Course runs Jan-Dec each year
- Next intake: January 2017
- NFTS Scholarships available for UK Students

COURSE OVERVIEW

- A unique course, giving participants an unparalleled knowledge of marketing, distribution and retail
- Gain an in-depth understanding of how new and innovative media are used alongside traditional methods.
- Become an innovator and expert in this field.
- Increase employability.
- Two four week placements at major media firms.
- Take part in seminars lead by prestigious companies.
- Attend one key market in each sector – the Berlin Film Festival in MIPCOM and EGX.
- Access to NFTS's Passport to Cinema and Masterclasses lead by major creative figures from film, television and games.

Visit the website https://nfts.co.uk/our-courses/masters/marketing-distribution-sales-exhibition

The digital age has revolutionised the way that audiences and consumers interact with and consume content. Film, TV, music, books and computer games are now bought and sold over a dizzying array of platforms, from traditional cinematic exhibition to premium-priced SVOD pre-releases of movies in your living room, and from boxed computer discs from retailers to free-to-play app games on your mobile phone.

This course will take participants through the process of taking a piece of content (a game, TV show or a feature film) to its market – examining how the sales, marketing, distribution and retail (or exhibition) side of each industry works from “nose to tail”. The course will also look at the emergence of new and innovative forms of media that merge traditional media with digital markets (including Youtubers, branded content among others) and the commercial side of each. By the end of the course students will be expected to have an unrivalled overview of the three key sectors and be able to move between them with ease, making them both very employable executives and marketers who can utilise multi-disciplinary skills to innovate in their chosen sector.

At the heart of the course are two four-week work placements at major media firms, alongside professionally led seminars from some of the world’s most prestigious companies.

Over the course of the two years, students will learn:

- Key branding and marketing concepts within the creative sectors.
- Sector-specific commercial and creative trends, national and international marketplace analysis
- The full distribution value chain of each of the industries – film, television, digital entertainment and computer games
- How sales, distribution and marketing coalesce to help raise finance and complete projects
- The retail ecology and process of each sector
- The legal processes underpinning rights management and the exploitation of content
- Press, PR and opinion formers within each sector, and structured within a broader context
- Social media strategy
- SEOs and digital revenues

CURRICULUM

Below is an indicate course outline:

Term 1 (January – March)

- Introduction to the value chain of each sector (film, TV, games, digital entertainment)

Term 2 (April – July)

- Work Placement 1
- Marketing, branding and Advertising

Term 3 (September – December)

- Business of Film
- Practical marketing, sales and distribution project
- Visit MIPCOM

Term 4 (January – March)

- Legal and business affairs in marketing, distribution, sales and retail/ exhibition
- Press and PR
- Visit Berlin Film Festival

Term 5 (April – July)

- Work Placement 2
- Retail, Exhibition and Broadcast

Term 6 (September – December)

- Preparation of student final project
- Visit EGX

* Subject to Validation

WORK PLACEMENTS

Students will undertake two four-week work placements - one in the first year and one in the second year of the course at media companies, to gain experience both of the cut and thrust of a product launch (whether it is a film, game or television show) and to make contacts. These work placements will be researched by students, and agreed by tutors in advance. These placements aim to challenge and augment the participant’s skillset, and at least one must be taken within a company outside the participant’s favoured media industry.

MARKET ATTENDANCE

Students will also attend one key market in each sector – the Berlin Film Festival in February; MIPCOM in October and EGX in September. These are opportunities to see the scale of the worldwide market and to meet potential collaborates and business partners.

STUDENT FINAL PROJECTS

Students’ final projects will be a live proposal for, and implementation of, an ambitious sales, marketing and distribution strategy for a film or computer game. Participants are expected to either bring a project for consideration by tutors (for example an indie game or independent feature film), or will be placed within a company to initiate and run a fully worked-through strategy for the delivery of a product to consumers. This will be augmented with a self-reflective report on the successes and failures of the campaign.

NFTS BENEFITS

Course participants will have full access to the NFTS’ optional creative stimulus strands, including: Passport to Cinema (weekly screenings of classic and pre-release films in the state-of-the-art campus cinema or at the BFI Southbank); and NFTS Masterclasses - major creative figures from film, television and games screening their work and discussing with students in the campus cinema. Recent speakers include David Fincher (Director, Seven, Gone Girl), Andy Wilman (Executive Producer, Top Gear), Graham Linehan (The IT Crowd, Father Ted) and Hamish Hamilton (Director, Super Bowl XLVIII).

APPLY WITH

- A two page overview of a marketing campaign that you are familiar with.

HOW TO APPLY

You can apply directly to us at the NFTS by clicking on the link below:

- APPLY FOR MARKETING, DISTRIBUTION, SALES & EXHIBITION COURSE (https://nfts.co.uk/sign-me-up/apply-now/?nid=2024)

You can apply online, or download a word document of the application form to submit via email

When selecting your course, please ensure that you have read the entry requirements and details of the supporting materials that should accompany your application.

TIMING YOUR APPLICATION

We are happy to receive applications 24/7 and 365 days a year up until the deadline. That said, there is no particular advantage to submitting your application very early. The important thing is that your application shows us your latest work and tell us about your most recent filmmaking experiences.

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Our School of Hospitality and Tourism Management offers a fresh, dynamic outlook, unsurpassed industry connections, a leading international reputation and a remarkable track record in graduate employment. Read more
Our School of Hospitality and Tourism Management offers a fresh, dynamic outlook, unsurpassed industry connections, a leading international reputation and a remarkable track record in graduate employment.

Our innovative MSc in Hotel Investment and Asset Management is the only programme of its type in the UK, and addresses the needs of the contemporary hospitality sector.

Students of this Masters will experience the industry from a new perspective, which in turn will allow them to have a more professional dialogue with their future employers.

PROGRAMME OVERVIEW

The traditional owner/operator model that has historically dominated the hotel sector has radically transformed in recent years. Meaning that a singular hotel may be owned, leased, managed and branded by separate parties.

This split between ownership and operations has resulted in a growing chasm of expertise between the owner and the operator of a hotel.

Our MSc in Hotel Investment and Asset Management will equip students with the skills and knowledge necessary to bridge this gap and address the current and emerging “real world” challenges that face the hotel sector.

PROGRAMME STRUCTURE

This programme is studied full-time over one academic year and part-time students must study at least two taught technical modules per academic year. The following modules are indicative, reflecting the information available at the time of publication. Please note that not all modules described are compulsory and may be subject to teaching availability and/or student demand.
-Research Methods
-Hotel Investment and Finance
-Strategic Marketing and Brand Management
-Hotel Facilities – Development and Management
-Business Plan for Hospitality and Tourism
-Hotel Asset Management
-Revenue Management
-Strategic Human Resource Management (Hospitality)
-Project Management
-Current Issues in Hotel Development and Management
-Hotel Design
-Strategic Management of Hotel Companies
-Business Plan or Dissertation

EDUCATIONAL AIMS OF THE PROGRAMME

-To provide a high-quality education that is intellectually rigorous, up-to-date, and relevant to the needs of future managers, executives and professionals in the Hospitality Industry
-To deliver a business management orientation related to the hotel business, and draw on a range of cognate areas of study to explain and analyse this particular sector
-To pursue an integrated approach as to provide a coherent view that explores the interrelationships between the various components of the programme
-To offer elective modules, allowing students to pursue an extra element of specialisation relevant to their backgrounds, interests and/or career aspirations
-To explore an international perspective both in scope and coverage
-To utilise up-to-date information that draws on the stimulus of the School’s recent research activities
-To provide students with the basis for developing their own approach to learning and personal development

PROGRAMME LEARNING OUTCOMES

Following completion of the programme, students should be able to:
-Critically evaluate the development, characteristics, issues and influences relevant to strategic hotel management
-Analyse and debate theoretical and applied knowledge in the management, operation, organisation and provision of hotels
-Evaluate critically a wide range of approaches and techniques relevant to the strategic management of hotels
-Evaluate outcomes and accurately assess/report on their own/others work with justification and relate them to existing knowledge structures and methodologies
-Demonstrate high level learning and problem solving skills
-Conduct research and produce a high quality report: this includes the ability to select, define and focus upon and issue at an appropriate level; to develop and apply relevant and sound methodologies; to analyse the issue; to develop recommendations and logical conclusions; to be aware of the limitations of research work
-Identify modifications to existing knowledge structures and theoretical frameworks and to propose new areas for investigations/ new problems / new or alternative applications and methodological approaches
-Display a range of skills relevant to the needs of existing and future managers, executives and professionals irrespective of their sector of operation, particularly in the areas of analysis and synthesis, communication and presentation skills, computing skills, critical reasoning, data analysis, organisation and planning, report and essay writing skills, interactive and group skills, research skills
-Handle ethical dilemmas likely to arise in management, research and professional practice and to formulate solutions in dialogue with peers, clients, mentors and others

Knowledge and understanding
-Critically evaluate the development, characteristics, issues and influences relevant to strategic hotel management
-Analyse and debate theoretical and applied knowledge in the management, operation, organisation and provision of hotel
-Evaluate critically a wide range of approaches and techniques relevant to the strategic management of hotels
-Evaluate outcomes and accurately assess/report on their own/others work with justification and relate them to existing knowledge structures and methodologies

Intellectual / cognitive skills
-Demonstrate high level learning and problem solving skills
-Conduct research and produce a high quality report: this includes the ability to select, define and focus upon and issue at an appropriate level; to develop and apply relevant and sound methodologies; to analyse the issue; to develop recommendations and logical conclusions; to be aware of the limitations of research work
-Identify modifications to existing knowledge structures and theoretical frameworks and to propose new areas for investigations/ new problems / new or alternative applications and methodological approaches

Professional practical skills
-Handle ethical dilemmas likely to arise in management, research and professional practice and to formulate solutions in dialogue with peers, clients, mentors and others

Key / transferable skills
-Display a range of skills relevant to the needs of existing and future managers, executives and professionals irrespective of their sector of operation, particularly in the areas of analysis and synthesis, communication and presentation skills, computing skills, critical reasoning, data analysis, organisation and planning, report and essay writing skills, interactive and group skills, research skills

GLOBAL OPPORTUNITIES

We often give our students the opportunity to acquire international experience during their degrees by taking advantage of our exchange agreements with overseas universities.

In addition to the hugely enjoyable and satisfying experience, time spent abroad adds a distinctive element to your CV.

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Tourism is a globally important industry that offers a wide range of career opportunities. The MSc Tourism and Marketing degree at Lincoln is designed for students interested in a career in tourism as a global industry that offers a wide range of career opportunities. Read more
Tourism is a globally important industry that offers a wide range of career opportunities. The MSc Tourism and Marketing degree at Lincoln is designed for students interested in a career in tourism as a global industry that offers a wide range of career opportunities.

The programme is designed to develop an understanding of marketing in the context of tourism. Students will have the opportunity to study a range of modules in tourism and marketing with the aim of developing an understanding of tourists as consumers and how destinations can be branded and promoted. Students will also have the chance to develop critical-thinking and organisational skills, which aim to support them to become an effective professional.

The programme is taught by a team of international academics. In addition, the course benefits from guest speakers, who are professionals in marketing or tourism.

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