The MSc Marketing and Brand Management focuses on planning and applying brand management strategies. You will learn about the importance of brand management within an overall framework of marketing and business management.
If you begin your course in September you have the choice to apply for an 8 month paid work placement in a marketing role instead of completing either a dissertation or client project. By gaining this professional experience you will be well prepared for your future career.
You will develop a strong foundation in marketing theory and practice, combined with a specialist perspective on brand management, including brand values and a wide range of related communication channels.
This course will prepare you to work for a branding or marketing agency or for a marketing, branding or communications department within an organisation. With practical case studies and live scenarios, you will apply brand management theory and analyse and critique what makes a successful brand. You will enhance your employment and future career prospects, through developing your knowledge of marketing and brand management theory and how it is applied in practice.
You will study eight compulsory modules and a module which helps develop your professional and academic skills. In addition, you will choose two optional modules and you also have the opportunity to apply for an 8 month paid work placement in a marketing role, or you can complete either a dissertation or client project. If you choose not to take a work placement, the course lasts 12 months. If you start in September and take the work placement the course last 17 months. Please see the September entry and January entry course structure charts.
Please also refer to the course structure chart for January entry.
Please also refer to the course structure chart for September entry.
You must choose one of the following:
Much of the teaching on the course takes the form of interactive workshops, but there are also lectures from staff and visiting speakers. Lectures, discussions, role-play exercises and seminars are linked with selected case studies and assessments to strengthen your practical analysis and decision-making skills. You will develop your skills in working as part of a team through structured group assignments and an online group-based marketing simulation.
You will gain practical experience and put your knowledge of marketing approaches and theory into practice during live research projects for an organisation. Teaching staff at the Business School are engaged in academic research and/or come from an industry background with in-depth practical experience of marketing and brand management issues. Visiting speakers from the world of marketing and branding, consultancies and research bodies augment the programme through leading edge discussions and specialist events.
We're investing over £30m to create a modern teaching and learning facilities and creating a new home at Headington for the Oxford Brookes Business School.
Set to be complete in 2017, you'll see:
Our library provides specialist business resources (both hard copy and via online access) to UK and overseas companies' annual reports, statistics on all aspects of business and management, a wide range of constantly updated key texts, and postgraduate MA, MBA, MSc and PhD theses.
If you are starting your course in September 2017 you are likely to experience all your teaching at the Headington Campus.
We offer an International Business in Practice Study Trip module. The purpose of this study trip is to give postgraduate students a hands-on, intensive experience with the ideas and practices of global business. The programme will include presentations from local management executives and experts. Students will have direct interaction with management executives and practices through site visits to major corporations and agencies.
This study trip is voluntary and all costs associated with the trip will need to be funded by you. It is not linked to university assessments in any way. If you successfully complete this module you will have the following non-credit bearing module recorded on your transcript: P58335 International Business in Practice: Study Trip.