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Masters Degrees (Brand Strategy)

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The Master in Brand Management and Communication, now at the 13th edition, provides the alternation of lectures, tutorials, case studies, workshops and projects in partnerships with companies, individual or group projects. Read more
The Master in Brand Management and Communication, now at the 13th edition, provides the alternation of lectures, tutorials, case studies, workshops and projects in partnerships with companies, individual or group projects.

The course has a close link with the professional world through the work developed between partners and teaching staff, composed of a team of professionals from major companies, agencies and consulting firms, providing the students with an intense and interactive curriculum, of increasing complexity.

Teaching methodology considers the different stages of the process: from building of brand equity, defining values, positioning and planning marketing activities, to the actions aimed at the growth and support of the brand, with the analysis of branding strategies and trends and development.

Participants explore the various areas of the construction project and strategic communication of the brand, through the study of skills in various functions: Brand Manager, Account, Strategic Planner, Media Research Planner, Copy and Art.

At the end of the pathway, in a dedicated unit, the course examines the actions of self marketing: from the tools necessary to make a self-presentation through the appropriate instruments (video card, Web), to the techniques of public speech.

In previous editions, the projects were developed in collaboration with Jacuzzi - development project of the new brand Jacuzzi SPA; Ducati - Brand stretching on target millennials worldwide; Aiutare I Bambini - brand repositioning; Bellavita - guideline development of brands; Cottoveneto - assessment and brand positioning worldwide; Prénatal - assessment and brand positioning worldwide; Boscolo Hotels - assessment and brand experience; Nestle '/ Buitoni - assessment and re-launching the brand in Italy; Diesel - 55DSL - assessment and strategic guidelines; Max Mara - branding green field on the brand Sportmax and person; Pomellato - global digital branding strategy; Campari - Mix Campari brand relaunch; Piaggio - branding and development of smart mobility ecosystem; Ferrero - brand stretching brand on target millennials worldwide and developing new product line.

During the previous editions of the programme students enjoyed, among others, the following visiting: Google, Technogym, Campari.

The Master is organized in two editions, the first in November in Italian, the second in February in English.

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The MA in Luxury Brand Management is designed to equip individuals, at any stage of their career, with the necessary scholarly and professional skills to develop a deep and critical understanding of luxury brand management, whilst preparing you for an uncertain and competitive future. Read more

Overview

The MA in Luxury Brand Management is designed to equip individuals, at any stage of their career, with the necessary scholarly and professional skills to develop a deep and critical understanding of luxury brand management, whilst preparing you for an uncertain and competitive future. The programme is suitable for recent business and marketing graduates seeking to pursue a career as a brand managers or for those who seek to develop or deepen their specialist knowledge of the luxury brand management sector.
Studying in the heart of London, in South Kensington, a centre for the luxury industry, you will develop the skills required to manage leading brands in a highly competitive environment

Content

Drawing from the opinions of industry experts and recent research undertaken by our faculty, every effort has been made to create a masters degree that balances historical perspectives with emerging trends in the luxury brand sector. The programme takes a holistic approach to this growing field, and you will be exposed to concepts from business and management theory, alongside behavioural psychology, psychoanalysis, culture theory, anthropology and design. There is also a strong emphasis on understanding different consumption practices globally – linked to various cultures, sub-cultures, ethnicities, and nationalities.

Assessment

Through the use of innovative assessments, where you will be required to produce industry reports, strategy documents, and video documentaries: you will be immersed in an interactive classroom experience, which also brings in visiting faculty from industry – with the aim of encouraging you to enhance your critical thinking, commercial skills, and entrepreneurial flair.

Core Modules

Global History of Luxury
Strategic Brand Management
Consumer Culture Theory and Insight
Advertising, Public Relations, and Sponsorship
Emerging and Future Industry Trends

Internship and Networking

Industry Networking & Internships

The programme benefits from exceptionally strong links with luxury brand management industry with teaching by practitioners, a wide range of distinguished guest speakers, and events involving brand leaders. These links not only ensure that students are aware of the latest developments in London’s luxury brand industry but also facilitate internships and help students with their career development.

How to Apply

Apply online using the application form available at http://www.richmond.ac.uk/admissions/postgraduate-admissions/ please send your completed form to us by email to or by mail to the following address: Admission Office, Richmond, the American University in London, Queens Road, Richmond Upon Thames TW10 6JP, UK

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Design Innovation and Brand Management are the commercial powerhouses of all global organisations. These need to be understood and applied to the fast-growing business and luxury markets worldwide. Read more
Design Innovation and Brand Management are the commercial powerhouses of all global organisations. These need to be understood and applied to the fast-growing business and luxury markets worldwide. This course will help you become an innovator, attracting design savvy and communication conscious entrepreneurs.

This course will enable you to apply contemporary management and design thinking in a professional context, helping you compete in the growing global markets using your creativity, strategy and management theory.

The key to successful brand development is an understanding of business strategy in relation to design thinking models and a diverse and inquisitive mind as to the relationships involved in incremental or radical innovation. Branding connects to the consumer through a range of tools; identity, experience, advertising and manipulation, while design innovation is more about new thinking processes, new associations/relationships between functionality and aesthetics and new technologies.

Learn about these fascinating contemporary areas and gain relevant professional skills, preparing you for success in your career.

Course detail

Students study luxury design, design innovation and its relationship to the experience of creative management through brand strategies. This is then applied creatively to a range of live industry projects. Through carefully designed modules you will explore a range of evolutionary and revolutionary processes that build a professional understanding of current global environments.

As well as this critical industry knowledge, you will also:
• Have the unique opportunity to collaborate across other post graduate courses delivered in the London School of Film Media and Design and the London School of Music
• gain specialist skills and knowledge in your course
• gain insight and professional practice from working alongside students from the other courses, replicating collaborative industry practices
• explore a range of evolutionary and revolutionary processes to build a professional understanding of today's competitive global environments related to design, innovation processes and the management of brands
• develop your own project driven by your new knowledge: the culmination of your Masters experience
• apply management and design thinking to support organisations to compete in the growing global markets combining creativity, strategy and management and visual language as communication powerful tools
• learn to research, apply and present/pitch design innovation and branding campaigns with mentored design partnerships or teams on industry set briefs.

Jobs and placements

The Professionalisation module is an immersive module that covers the key professional creative and technical skills that anchor industry.

Through seminars and practical workshops you will:
• explore the working life of a professional
• gain a better understanding of industry narratives
• understand historical approaches used within the field of advertising, branding and communications.

The Internship or Industry Mentored Brief is an important module and an integral element of the MA Luxury Design Innovation and Brand Management. This is a module designed to develop the experience of design, branding and communication through experience in industry or doing a professional live mentored brief, with one of our mentors.

The University of West London has its own 'W5 Productions' which will support appropriately-skilled students find relevant work placements or an industry mentored brief in the creative industries.

Career and study progression

The MA Luxury Design Innovation and Brand Management develops graduate attributes that prepare you for a range of possible careers, depending on your interests and talents.These include:
• Brand and design managers
• Marketers
• Client account handlers
• Project managers
• Creative directors
• Senior designers
• Design team leaders
• Art directors
• Advertising managers
• Account planners
• Strategic thinkers
• Communication Consultants
• Content creators and managers
• Client account executives

The UK attracts many global brands, setting up flagship stores to attract domestic and overseas visitors to private retail locations. Retailers continue to look to enter new markets in potential higher growth regions, seeking to improve their existing operational performance in these markets to achieve sustained growth. This course has been designed to lead to employment and is targeted towards students whose career developments and interests lie within this field and the growth sector of the Design and Fashion Industries.

How to apply

Click the following link for information on how to apply to this course: http://www.uwl.ac.uk/students/postgraduate/how-apply

Scholarships and bursaries

Information about scholarships and bursaries can be found here: http://www.uwl.ac.uk/students/postgraduate/scholarships-and-bursaries

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90% of all marketing roles require some digital marketing experience or analytical skills (McKinley Partners, 2016). The marketing environment has changed and digital skills are now key to success in the global market. Read more
90% of all marketing roles require some digital marketing experience or analytical skills (McKinley Partners, 2016). The marketing environment has changed and digital skills are now key to success in the global market. Update your skills set through the critical examination of today’s digital environment with a specific focus on the impact of technology on brand and consumer engagement.

Programme Description

We’ve combined our research-led knowledge with practical expertise from the private and public sectors to build a programme that will prepare you with the essential knowledge and skills to become a digital thought leader and to move your career forward.

We focus on the core concepts and principles of digital and brand marketing, data analytics and game design with a global digital environment. You’ll study topics in digital marketing, brand development, digital branding and marketing strategy, along with data analytics and the principles of game design. Additionally you’ll undertake two research focused modules, including your dissertation.

This is a new programme, developed with industry support to meet the requirements for modern marketers. Our graduates will have the skills and knowledge to move from a traditional marketing role into a digital role, such as digital brand manager, marketing manager, social media and digital analytics manager, or to move into a leadership role in marketing, brand development and strategy in today’s global and digital economy.

A flexible course allowing you to manage your own timetable and study online combined with real-time video and chat sessions working together with your peers. Course material includes dynamic video lectures, collaborative group projects and online support from your tutors.

Graduate Opportunities

There is a high demand for graduates with digital marketing skills. With a global outlook, an appreciation for responsible leadership and strong employability skills prospects of graduates from this programme include a range of roles such as Marketing Manager, Brand Manager, Project Manager, Social Media and Data Analytics Consultant and Project Manager, both in the UK and internationally.

Teaching Methods

A flexible course allowing you to manage your own timetable and study online combined with real-time video and chat sessions working together with your peers. Course material includes dynamic video lectures, collaborative group projects and online support from your tutors.

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The Advertising - Creative and Digital Strategy program addresses the high demand for creators in the digital field of advertising and marketing, which is growing faster than all other areas in this industry. Read more
The Advertising - Creative and Digital Strategy program addresses the high demand for creators in the digital field of advertising and marketing, which is growing faster than all other areas in this industry.

The Advertising - Creative and Digital Strategy graduate certificate program at the Story Arts Centre in Toronto, blends Centennial College's experience in advertising and digital media with our strengths in business and marketing. The program focuses on helping you create engaging digital experiences built on solid creative strategy. You become immersed in the digital field and learn the process required for developing breakthrough creative advertising campaigns.

Through your courses, you acquire the necessary skills in creative strategies, writing, developing creative concepts, art direction, collaboration, presenting skills and entrepreneurialism. During a field placement, which is part of the second semester, Creative and Digital Strategy students take part in team assignments, working in a collaborative environment that mimics the real world.

Further, you learn new technologies and platforms that keep you informed about recent innovations in the digital creative field.

The program focuses on five key areas:
-Creative strategy: to ensure advertising meets clients' business objectives
-Digital storytelling: to build on the power of storytelling in developing impactful creative advertising
-Brand engagement: to create strong connections with consumers
-Entrepreneurship: to foster key business skills that encourage innovation and risk-taking

Emerging platforms: to ensure you are up-to-date on the latest in digital technology impacting the advertising industry
In this program, you:
-Gain an understanding of the digital creation process from a creative director's point of view
-Learn how to craft a creative digital strategy that delivers results
-Develop a strong portfolio and case studies for prospective employers
-Enhance presentation skills to help sell ideas
-Understand the impact of technology on creative development
-Foster digital storytelling skills to bring brands to life online
-Analyze and solve business and marketing challenges for clients by applying innovative creative and digital techniques
-Complement in-class education with a field placement that will provide the opportunity to work in the industry and hone skills

Career Opportunities

Program Highlights
-This Creative and Digital Strategy program gives you the opportunity to turn a degree or diploma into an exciting career in a growing field in the advertising industry.
-You learn how to create digitally-centric creative portfolio pieces using current industry design and writing standards.
-Faculty members have extensive industry experience and can help you connect to the industry by tapping into their personal networks.
-The program is offered at the Story Arts Centre, which is about 15 minutes from most advertising and digital marketing agencies in Toronto.
-At the Story Arts Centre, there are numerous opportunities to collaborate with students in a range of other marketing and communications-focused programs to enhance the learning experience.

Career Outlook

-Digital art director
-Digital designer
-Digital writer
-Information architect
-Digital strategist
-Content strategist

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What are the challenges facing marketing and branding today? What links are there between management, marketing and culture?. Modern marketing requires a global mind-set. Read more
What are the challenges facing marketing and branding today? What links are there between management, marketing and culture?

Modern marketing requires a global mind-set. Today’s marketers don’t just need an understanding of consumer needs, they must be able to communicate to diverse, global audiences and be sensitive to cultural and international differences. At Essex, we equip you with the skills that organisations demand in a complex global economy.

On this course, you learn how to analyse and apply marketing and brand communication theories and develop an understanding of their social, political and cultural context. We look beyond the marketing mix to explore the wider implications on the discipline and the challenges marketers face, such as gender stereotyping, marketing ethics and promoting products and services internationally. You develop visual literacy and the capacity to think creatively and independently.

You gain an in-depth knowledge of areas including:
-Managerial and cultural perspectives on marketing
-Branding and consumer behaviour, including cultural considerations
-Strategic brand communication
-Corporate marketing strategy

MSc Marketing and Brand Management is run by Essex Business School, ranked in the UK top 20 by the Chartered Association of Business Schools. We’re also in the top 25 in the UK for research excellence (REF, 2014), ensuring your course content is relevant to the issues currently being faced by organisations around the world. Our Masters students join us from more than 40 countries, so you join a lively, international community.

This course is also available to study part-time and you may be eligible for scholarships and discounts. Postgraduate loans for Masters courses are now available from the Student Loans Company, worth up to £10,000, for students from the UK and EU.

Our expert staff

As well as learning from our internationally renowned academics, you hear from a range of professionals already working in the field. They help you to understand how to use your degree in a professional context, meaning that you graduate as an experienced independent researcher, marked by both academic rigor and business relevance.

Specialist facilities

This degree is based at the Colchester Campus, at the state-of-the-art Essex Business School building, with its zero carbon design.

You benefit from a range of excellent learning and social facilities, including modern teaching rooms, a winter garden and sun terrace, with plenty of space for group working, and Bonds café. You can also access study skills workshops and advice from the EBS Learning Team.

The Silberrad Student Centre is open to all students and is home to the Students’ Union Creative Suite. This collection of Apple Macs installed with the latest editing software, such as Adobe InDesign and Photoshop, has a similar feel to the offices of modern marketing agencies and provides you with free-to-use technology that can greatly enhance your studies.

Your future

This course provides an excellent foundation to build your career in marketing and brand management by developing your skills in creativity, innovation and ethical awareness.

In 2015, 78% of our postgraduate taught students were in work or further study (DLHE). Read our graduate profiles to see the types of organisations our students progress to work at.

Whether you want to work for a leading global organisation or start your own business, our employability team and the University’s Employability and Careers Centre can help you find out about further work experience, internships, placements, and voluntary opportunities.

Example structure

-Dissertation
-Management and Organisational Behaviour
-Research Methods in Management and Marketing
-Strategic Brand Communication
-Consumer Behaviour (optional)
-Perspectives on Marketing
-Corporate Marketing Strategy (optional)

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Luxury is going through a phenomenon much akin to the Big Bang our Universe has experienced billions of years ago. It is in perpetual movement and the core ideas defining its framework are being dismantled one by one. Read more
Luxury is going through a phenomenon much akin to the Big Bang our Universe has experienced billions of years ago. It is in perpetual movement and the core ideas defining its framework are being dismantled one by one. Is it still accurate to equate luxury with rarity when 94% of Japanese Women in their twenties are said to own a Louis Vuitton bag? Should we still assume that Luxury brands invariably utilize a price skimming strategy when Hermes was forced to hold its first ever sale in Hangzhou China in 2014?

The matter at stake here is to understand if the structural changes faced by this prestigious industry push it to morph and explode into various different, and sometimes paradoxical, ideologies; or if those same structural changes are precisely pushing luxury to initiate a retrenchment to its traditional and secular values, back to its original core? This is the initial postulate structuring one of the most sought after postgraduate courses in IFA Paris: The MBA in Luxury Brand Management.

The philosophy of this revamped MBA is based on the same principles as the other postgraduate courses in IFA Paris:

Discovery:
Students are being immersed in a workshop environment allowing them to get an intensive and practical training based on modules that analyze macro and micro trends in depth.

Experimentation:
While travelling between IFA’s campus locations (Paris, Istanbul, Bangkok and Shanghai) our students are able to experience first-hand the intrinsic characteristics of emerging and mature markets thanks to IFA Paris learning by doing pedagogy.

Self-affirmation:
The overarching Capstone thesis reflects the students’ commitment to the development of a unique and individual project.

The MBA in Luxury Brand Management also takes advantage of the unique heritage and bi-cultural affiliation of IFA Paris as it “sits” perfectly at the confluence of a geographical dichotomy:

The East as the catalyst transforming the “Luxe DNA”:
Thanks to IFA Paris unique combination of campus rotation system and synergistic curriculum, participants will be able to choose between 3 metropolises embodying luxury in developing countries:

Shanghai (2 Terms) where students will discover a country that will become the biggest luxury goods market in the world in 2020, and a city where consumers tastes and knowledge are at such a level of sophistication that some analysts consider they have reached a level of maturity faster than expected
Istanbul (2 Terms) where students will be able to analyse how demographic and lifestyle trends changes are driving one of the healthiest and steadiest industry growth in the European Continent
Bangkok (1 Term following rotations in Paris and Shanghai) where students will be able to explore the thriving fashion retail panorama in a city where the most luxurious brands are increasing their presence
The participants’ experience is reinforced by a unique course structure that offers a variety of modules and seminars opening doors into specific sectors of activity such as luxury watch making, cosmetics and perfume, haute couture or even Oenology and Gastronomy.

Finally, from inception to graduation, and regardless of their location, Postgraduate students of IFA Paris will benefit from the support of a unique department called the “Career and Alumni Center”. The industry relation arm of IFA Paris’ academic courses is in charge of organizing bi-weekly guest lectures and field trips to attune our students with the latest trends in the luxury industry.

Capitalizing on strong collaborations with groups such as LVMH, Richemont or Kering, the Career and Alumni Center will give access to exclusive brand launch events, fashion shows, art exhibitions or professional trade-shows in order to build the students’ own professional network.

Our MBA Courses are structured with the ECTS framework in mind as set by the Bologna Convention. Upon completion of their studies participants will gather a total of 120 ECTS that they will be able to transfer if they wish to further their studies. The Course is also accredited by IDEL/IDEART* and is certified as “International Master”.

*For more information feel free to visit http://www.idel-labels.eu

Course structure
Our Luxury brand Management course covers a wide range of modules clustered into five main module groupings:

Marketing and Management:

This grouping encompasses a series of modules that will be sequentially planned based on the structure of a marketing plan. The overall body of knowledge acquired by the students will prepare them to:

analyse complex marketing challenges based on practical case studies
allocate resources strategically to achieve pre-determined objectives
craft brand DNAs allowing for the achievement of a sustainable competitive advantage

Business Issues:

The capacity to listen and interpret markets’ signals is a key component of today’s managers. It needs to be continuously cultivated. Within this module grouping students will discover the idiosyncrasies of the luxury industry from an economic and financial view point.

Luxury Environment:

The concept of rarity has traditionally been associated to the idea of luxury. However, while rarity is still an important factor in determining the value of a luxury brand, terms such as “exclusivity” or “space” are now strongly resounding within customers’ minds as alternative descriptors. In this module grouping students will study the historical evolution of the luxury industry and will explore macro trends that are structuring the different international markets.

Luxury Lifestyle:

The series of seminars comprised within the “Luxury Lifestyle” module grouping will allow our students to experience diverse industries and give them more specific insights on each of them. Topics such as Haute Couture, Jewellery, Luxury Watch Making…etc will be covered by specialists of the sectors who will guide the students through their discovery process.

The Foundation workshop will be taught over 2 full weeks (75 Hours) and comprise the following modules:

Principles of Marketing – 15 Hours
Quantitative Research Approaches – 15 Hours
Accounting Principles – 15 Hours
Working Methodology – 15 Hours
Project Management – 15 Hours

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You are keen on a career in marketing? Whether you are a fresh graduate or have gained some work experience already, the MSc in Marketing Strategy & Innovation is the course for you to acquire the most up-to-date knowledge and skills for starting a career as a marketing strategist, brand manager, innovation manager, or key account manager in a leading global firm. Read more
You are keen on a career in marketing? Whether you are a fresh graduate or have gained some work experience already, the MSc in Marketing Strategy & Innovation is the course for you to acquire the most up-to-date knowledge and skills for starting a career as a marketing strategist, brand manager, innovation manager, or key account manager in a leading global firm. Or you can work as a marketing consultant or advertising creative. If you are considering starting your own business, our MSc in Marketing Strategy and Innovation provides you with the knowledge and skills to promote your product or service professionally.

Your fellow students will be smart and motivated people from around the world, with graduate degrees in arts, business, engineering, humanities, medicine, etc. – with and without some marketing experience. During your time together, you will learn what it needs to become leading marketers who skillfully analyse customers, markets, and social trends, invent new and manage existing brands, run on and offline media campaigns, and thus leverage the success of commercial and non-commercial organizations. When it comes to move on after the year at Cass, the credibility of you having a degree from our world-leading business school will be a powerful drop of fuel to get your career started.

Visit the website: http://www.cass.city.ac.uk/courses/masters/courses/marketing/2017#courses-details=2

Course detail

Marketing is a fast moving field. Therefore, the skills and knowledge that you will acquire on the MSc in Marketing Strategy and Innovation course are continuously updated to include the latest theoretical developments (some of them authored by our very own lecturers) and the newest practical developments.

The MSc in Marketing Strategy & Innovation is about marketing AND innovation. So when you graduate you know how to INNOVATE with new products, services and ideas, and you will know how to best position these offerings in the market of your choice, and to create excitement among the right customers. Becoming a marketing STRATEGIST means that you won’t spend much time using Photoshop and designing ads or brochures, but spend most of your time analyzing markets, understanding customers and competitors, and creating the strategies behind innovative products and advertisements.

Career opportunities

The MSc in Marketing Strategy & Innovation was launched in September 2014. We are committed to creating not only excellent marketers, but also responsible leaders, and this ethos pervades the MSc in Marketing Strategy and Innovation. Exploring topics such as Corporate Social Responsibility gives students an 'outside in' perspective, enabling them to reflect on the wider social implications of marketing decisions and adapt quickly to the tone and tempo of modern business.

Typical Industries for graduates include:

• Agency (Marketing, Advertising, Digital, Media)
• Consulting
• FMCG
• Media & Entertainment
• Hospitality
• Design/Luxury Goods

How to apply

Apply here: http://www.city.ac.uk/study/postgraduate/applying-to-city

Funding

For information on funding, please follow this link: http://www.city.ac.uk/study/postgraduate/funding-and-financial-support

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MSc International Marketing Strategy is specifically designed to provide a strong foundation for a successful career in the exciting and fast moving world of international marketing. Read more
MSc International Marketing Strategy is specifically designed to provide a strong foundation for a successful career in the exciting and fast moving world of international marketing.

Marketing is no longer just a business function. It is a way of doing business that places the consumer at the centre of organisational activity. As such, marketing is an essential component of organisational success not only in businesses, but also in the public sector and not-for-profit organisations.

Indeed, few organisations remain unaffected by patterns of change in the global marketplace. Whether actively seeking opportunities in other countries, or working with global influences in a home market, international marketing strategy affects us all. This course will enable you to develop the professional marketing skills and knowledge required to work effectively in this increasingly complex environment. It will also enhance your ability to think strategically about marketing issues and challenges.

You also have the option to study this programme via Distance Learning, click on the link for more details: http://www.northampton.ac.uk/study/courses/international-marketing-strategy-distance-learning-msc/

Course content

The MSc International Marketing Strategy is made up of several modules that combine to provide comprehensive coverage of the challenging and dynamic discipline of international marketing. The content of the course reflects the key strategic decisions that underpin international marketing, the decision to internationalise, market identification, screening and selection, market entry, tactical action programmes, implementation, monitoring and evaluation. Examples of specific issues that are covered include: standardisation adaptation, cultural drivers of customer behaviour, the impact of global trends, country of origin effect, international branding issues and the use of social media. The dissertation gives you an opportunity to complete a substantial piece of independent research on an international marketing topic of your choice.

For further information about this course please visit the award map: http://oldweb.northampton.ac.uk/caf/pgmsaward/international-marketing-strategy-msc.htm

Course modules (16/17)

-Strategic Digital Marketing
-International Marketing Intelligence and Research
-International Marketing Strategy
-The Global Marketing Context
-International Marketing Communications
-Dissertation and Research Methods
-Marketing: Principles and Management

Schedule

One year, full time over three trimesters.

In addition to attending lectures and seminars (around 10-12 hours a week) you will be expected to spend significant time (25 or more hours a week) engaged in preparing for classes and additional self-directed study as well as participating in the support programme.

Assessments

An innovative range of individual and group based assessments are used involving the preparation of essays, marketing plans, case study analyses, portfolios and presentations as well as the dissertation.

Facilities and Special Features

Throughout the course you are taught by experienced academic staff with specialist knowledge of their subject areas. Taught modules are delivered using a combination of lecture and seminar sessions, with a strong emphasis on participation and discussion. To bring concepts and theories to life, extensive use is made of real world case-studies and practical exercises supplemented by extensive on-line learning materials

To integrate these modules and enrich the experience of the student there is a supporting programme of workshop activities and events. Typically these include a Summer School as well as guest speakers, marketing games, study trips and learning skills development sessions throughout the year.

Summer School

In July 2015, students studying on the course benefitted from a week-long Summer School that provided the opportunity to have marketing concepts brought to life through study trips, visiting speakers and participating in a Marketing Challenge based on Northampton’s leather heritage.

The students were able to find out how leather products are produced with a tour of the tannery at the University’s Institute for Creative Leather Technologies. Professor Mike Redwood spoke on the way luxury leather brands market themselves and the particular issues they face in developing markets.

Careers

Successful completion of this course will prepare you for a career in international marketing with the potential to achieve success as a senior marketing manager with a multi-national organisation. Our marketing graduates can be found working in a range of organisations large and small in areas such as brand management, business development, digital and online marketing, marketing communications and marketing research.

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Degree. MSc in Economics and Business Administration. ECTS credits. 120. Duration. two years. Building and managing strong brands is key to gaining competitive advantage and long-term profitability for products, services, companies and organisations. Read more
Degree: MSc in Economics and Business Administration
ECTS credits: 120
Duration: two years

Building and managing strong brands is key to gaining competitive advantage and long-term profitability for products, services, companies and organisations. The Marketing and Brand Management programme provides students with in-depth and research-based knowledge on marketing, consumer behaviour, innovation and brand management.
Understanding consumer and competitor behaviour is essential to every business and organisation. Customer and competitor insights provide the basis for developing sound strategies as well as optimal market positioning and effective marketing tactics. The programme integrates theory and practical applications from strategy and marketing to assist students in developing strong brands and making future market decisions.

Central questions raised are:
How to adapt products, communication and distribution systems to customer needs - and behaviour?
How to position a brand effectively in a competitive market?

SPECIALIST AREAS

Examples of themes within the programme:
Brand Management: focuses on how to build and manage strong brands.
Marketing, Entrepreneurship and Innovation: focuses on marketing challenges related to entrepreneurship and product/service innovation.
Marketing research for B2B and B2C markets: focuses on marketing research for both B2B and B2C markets.

Research Distinction
In addition, we offer methodological courses at advanced level for students who want to elaborate their analytical skills. The advanced courses will qualify for a master's with "Research Distinction". Students who are planning to pursue a PhD are encouraged to select at least two advanced courses.
NORWAY'S LEADING BUSINESS SCHOOL
It makes a difference where you study. NHH is one of the best business schools in Europe and is a member of the exclusive CEMS network (http://www.cems.org) – the strategic alliance of 30 leading business schools, 65 multinational companies and five NGO partners.

We welcome talented students from across the world to our master’s programmes and offer them a first-rate education – with no tuition fee.

NO FEES

NHH is a government funded university and therefore charges no application or tuition fees. As a student at NHH, the only fee you are required to pay is a small semester registration fee to the Student Welfare Organization in Bergen (SiB), allowing you to benefit from their services. The amount is currently approximately NOK 800 per semester. Some applicants are obliged to document financial ability in order to be granted a residence permit to study in Norway (citizens outside the EU/EEA area and Switzerland).

3 OUT OF 4 STUDENTS HAVE A JOB BEFORE GRADUATING

NHH graduates have relevant jobs waiting. According to our recent employment survey 3 out of 4 students have already landed a job before they graduate. The average salary for NHH graduates is approximately NOK 524 000 (approx. USD 63 000) including benefits.

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The British School of Fashion is launching the world’s first MSc in Digital Fashion Strategy at its GCU London, Fashion Street campus based in the heart of East London. Read more
The British School of Fashion is launching the world’s first MSc in Digital Fashion Strategy at its GCU London, Fashion Street campus based in the heart of East London.

This programme is unique globally as it focuses on the strategic adoption, integration and optimisation of technology specific to the diverse needs of the fashion sector. Developed in consultation with senior industry stakeholders, this innovative course aims to develop graduates to be the digital thought leaders of the future.

This will be achieved through the programme’s distinctive trans-discipline approach to learning and an emphasis on industry engagement with Honorary Professor Masterclasses, on-campus networking events, live company project briefs, industry visits and a credit bearing internship.

This programme has several different available start dates and study methods - for more information, please view the relevant web-page:
SEPTEMBER 2017 (Part Time) - http://www.gculondon.ac.uk/study/coursedetails/index.php/P02956-1PTL-1718/Digital_Fashion_Strategy_(Part-time)?utm_source=GCUL&utm_medium=web&utm_campaign=courselisting

JANUARY 2018 (Full time) - http://www.gculondon.ac.uk/study/coursedetails/index.php/P02905-1FTLB-1718/Digital_Fashion_Strategy?utm_source=GCUL&utm_medium=web&utm_campaign=courselisting

JANUARY 2018 (Part Time) - http://www.gculondon.ac.uk/study/coursedetails/index.php/P02956-1PTLB-1718/Digital_Fashion_Strategy_(Part-time)?utm_source=GCUL&utm_medium=web&utm_campaign=courselisting

Programme Description

Digital is a rapidly growing and evolving sector, and this is clearly evident within the fashion industry whereby traditional models of supply and demand are being challenged and transformed through technology.

The British School of Fashion, alongside the British Fashion Council and Innovate UK, identify that these changes translate into a considerable gap in knowledge and skills within both academia and industry. Therefore, the MSc Fashion Digital Strategy has been created specifically to fill this gap.

The programme team undertook six months of intensive research and consulted with a variety of industry representatives from fashion, media, retail, academia, technology, investment and government in order to ensure the structure and content of the programme were right for the market. The results of the development research indicated that the nascent nature of the digital fashion sector required a unique approach. Therefore, three key features are evident:

Integrated - digital is not an 'add on', we believe that technology can, and should, be a point of differentiation and therefore be embedded holistically at both a strategic and operational level across all business functions.

Co-creative - due to the emergent nature of the subject area, participants of the programme will co-create new knowledge through the critical evaluation and evolution of traditional academic frameworks as applied to live industry collaborative projects.

Hybrid - the course will enable its graduates to develop the innovative blend of creative and analytical skills required to facilitate the transformational change involved in the digitisation of fashion businesses.

Why Choose This Programme

The MSc Digital Fashion Strategy offers a distinctive balance of academic rigour and industry practice throughout its teaching and assessment, which is facilitated through its network of Honorary Professors, Practitioners in Residence and research active staff. This course is the first of its kind globally and therefore its graduates will have a first mover advantage in the marketplace and be instantly distinctive. Knowledge and skills related to digital strategy are very much increasing in demand globally and the application of this within the fashion sector further enhances employability prospects. Industry participants involved in the course development research indicated that as a result of its credit-bearing internship, innovative structure and industry focus, they expect the graduates of the programme to have jobs secured before they complete.

Career options for graduates of this programme include: digital strategists, digital managers, social media managers, e-commerce managers, content managers, innovation managers, brand managers, marketing managers, online visual merchandisers, bloggers, consultants, and entrepreneurs.

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Milano Fashion Institute is the interuniversity Institute set up in 2007 by the 3 leading Italian Universities. Bocconi University, Polytechnic of Milan, and Cattolica University for realizing University Masters in Fashion Direction. Read more
Milano Fashion Institute is the interuniversity Institute set up in 2007 by the 3 leading Italian Universities: Bocconi University, Polytechnic of Milan, and Cattolica University for realizing University Masters in Fashion Direction. An innovative didactical method thanks to the interdisciplinary approach provided by the partners qualifies MFI as a unique in the whole European scenario.

If brand management and how to develop a fashion collection are your source of inspiration, this Master is the source of your competitive advantage.

The Master in Fashion Direction: Brand & Business Management aims to provide students skills and competences strongly needed by brands and companies. How to manage an omnichannel strategy? From the understanding of the most diffused tools and practices, to the field and deep knowledge of retail processes affecting every touch point with the Client. That’s fashion retail.

The Master will explore the management of retail strategies, main business models, merchandising and buying processes and visual merchandising practices, for concluding with the digital strategy and the CRM policies.

Therefore, the professional figure that is formed is the marketing and retail manager, connecting strategy to customer, integrating the digital environment to the retail formats and experience design.

Fashion Communication. More than a process, a compelling challenge to involve the customer. Fashion brands are leading the innovation, from the digital opportunity to the engagement challenge.

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The Master in Fashion Marketing - From Strategy to Branding is structured in complementary units that examine the study of the different activities such as planning and marketing management. Read more
The Master in Fashion Marketing - From Strategy to Branding is structured in complementary units that examine the study of the different activities such as planning and marketing management: the main objective is the study and analysis of processes and methodologies for a valid testing of Marketing and Branding strategies in the fashion industry.

The pathway of study provides students with traditional classroom lectures and thematic discussions for the acquisition of established theories and methods. Furthermore it includes laboratory and experimental design activities aimed at engaging the student individually or in group (projects, workshops, tutorials, case studies, use of techniques and simulative role playing, etc.), business projects , reverse mentoring. The training culminates in a project aimed at checking the skills acquired by students during the master by a final project.

The fashion industry is investigated as an historical and cultural phenomenon, from the development of the stylistic codes of the late twentieth century to the emergence of the avant-garde style of the twenty-first century. Students will analyse emerging talents, fashion weeks, communication through drafting paper or via the web.
The students will approach the fashion business, including manufacturing and cultural features , and will explore the interactions in the fashion industry. They will learn to prepare a marketing plan, to position, promote and strengthen the brand by creating an identity that has a distinctive role in the panorama of the fashion market.

In communication students strengthen the analytical and critical skills, in order to develop a communication strategy. The study of marketing and digital media allows the development of skills related to orientation, analysis, strategic planning, evaluation, and ability to define an effective brief.

In the design management unit, the students acquire the relationship between design and management and its importance within a company and its marketing strategy.

The Master ends with the presentation of the final project, a summary of all courses in which the student develops the insights gained during the educational pathway.

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Milano Fashion Institute is the interuniversity Institute set up in 2007 by the 3 leading Italian Universities. Bocconi University, Polytechnic of Milan, and Cattolica University for realizing University Masters in Fashion Direction. Read more
Milano Fashion Institute is the interuniversity Institute set up in 2007 by the 3 leading Italian Universities: Bocconi University, Polytechnic of Milan, and Cattolica University for realizing University Masters in Fashion Direction. An innovative didactical method thanks to the interdisciplinary approach provided by the partners qualifies MFI as a unique in the whole European scenario.

If brand management and how to develop a fashion collection are your source of inspiration, this Master is the source of your competitive advantage.

The Master in Fashion Direction: Brand & Communication Management goal is designed for students desiring to work inside the processes of communication, advertising and promotion of fashion brands, on different levels: product, brand, corporate, events, with a thorough knowledge of all the main business tools, from the press and PRs tools, to the digital tools, as well as printed traditional advertising.

Managing communication tools starting from the company DNA, heritage and strategy. From cultural knowledge, to management skills.

In terms of didactical activity, besides lectures leaded by the excellent Faculties of Bocconi University, Polytechnic of Milan and Cattolica Universities, there will be also field laboratories and projects, where students will continuously interact with the leading Italian and international fashion companies (among them, Gucci Group, Gianni Versace, Giorgio Armani, La Rinascente, Hugo Boss, Jil Sander, Levi’s, Max Mara Fashion Group, Miroglio Fashion Group, Ralph Lauren, Roberto Cavalli, Valentino Fashion Group, Vivienne Westwood). Field projects, the most compelling part of the Master’s experience, are led by teachers and tutors, on a specific brief by companies’ executive of solutions to collections’ development issues or of developing new business strategies, and are preparatory to the final internship activity.

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This course is accredited by the Chartered Institute of Marketing. On this MSc Marketing course, starting in January, you will develop the knowledge and skills essential for a career in marketing. Read more
This course is accredited by the Chartered Institute of Marketing.

On this MSc Marketing course, starting in January, you will develop the knowledge and skills essential for a career in marketing. You will work on live case studies and consultancy projects throughout the course, including a marketing research project for an organisation. Along with the theory, you will gain the practical marketing experience that employers are looking for. Additional workshops further improve your career opportunities, through gaining knowledge from experts and by developing key transferable skills. You will gain a good understanding of how these marketing are applied.

See the website http://www.brookes.ac.uk/studying-at-brookes/courses/postgraduate/2015/marketing-january/

Why choose this course?

- Employability: This course helps you develop academically and professionally through professional skills workshops held throughout the course. This enhances your future employment prospects. You will benefit from the Chartered Institute of Marketing (CIM) dual award for a professional diploma. Oxford Brookes is also recognised as an exam centre for the Institute of Direct and Digital Marketing (IDM). You can access the IDM's resources and job website. By focusing on the digital aspects of marketing you will be prepared for a range of careers including customer relationship management and direct marketing.

- Teaching and Learning: Oxford Brookes University Business School offers a great environment for studying Marketing. We have a track record of excellence in teaching, learning and research and you will be supported in your studies and beyond. Oxford Brookes University Business School received the top award from the Higher Education Funding council for England to become a Centre of Excellence in Teaching and Learning.

- Experiences: Our course is interactive and social. We provide you with the chance to bond with your classmates and get to know your new surroundings. One way in which we do this is through the GPS Oxford Challenge. You will search Oxford for clues and tasks, earning points for completing the challenges on the tablet device, with the winning team announced at the end of the day.

- Oxford Location: Oxford offers everything you could want as a student and more. As one of the world’s great centres of learning, it is a bustling and stunning cosmopolitan city full of history and beautiful buildings. Located just over an hour from the hub of business life in London with easy access to international airports, you'll be at the heart of the UK's most successful economic region. Oxford will provide you with a host of learning and employment opportunities with a range of internships and graduate jobs available.

- Student support: As a student you will be assigned to an Academic Adviser who will provide both academic and personal support. Student Support Co-ordinators provide guidance for your course and university-wide administrative issues. They organise a range of events to help you adjust to postgraduate study and are able to help you get advice about any issues you may have during your studies.

Teaching and learning

Much of the teaching on the course takes the form of interactive workshops, but there are also lectures from staff and visiting speakers. Lectures, discussions, role-play exercises and seminars are linked with selected case studies and assessments to strengthen your practical analysis and decision-making skills. You will develop your skills in working as part of a team through structured group assignments and online group-based marketing simulation. You will gain practical experience and put your knowledge of marketing approaches and theory into practice for an organisation in a supervised marketing project. This project will be in response to a briefing by a client organisation.

Teaching staff at the Business School are researchers and/or come from an industry background with an in-depth practical experience of business and management issues. Visiting speakers from business, industry, consultancies and research bodies provide further input.

Approach to assessment

Much of the teaching on the course takes the form of interactive workshops, but there are also lectures from staff and visiting speakers. Lectures, discussions, role-play exercises and seminars are linked with selected case studies and assessments to strengthen your practical analysis and decision-making skills. You will develop your skills in working as part of a team through structured group assignments and online group-based marketing simulation. You will gain practical experience and put your knowledge of marketing approaches and theory into practice for an organisation in a supervised marketing project. This project will be in response to a briefing by a client organisation.

Teaching staff at the Business School are researchers and/or come from an industry background with an in-depth practical experience of business and management issues. Visiting speakers from business, industry, consultancies and research bodies provide further input.

Specialist facilities

Our Business School Postgraduate Centre at Wheatley Campus has a state-of-the-art lecture theatre, well equipped seminar rooms and a postgraduate lounge and private study area.

The Wheatley Campus library provides specialist business resources including 1,000 sets of UK and overseas companies' annual reports, statistics on all aspects of business and management, postgraduate MA, MBA, MSc and PhD theses in marketing and marketing examination papers.

How this course helps you develop

- You will develop an advanced knowledge and critical understanding of the most important and current marketing concepts, approaches and frameworks. Concepts are related to a wide variety of marketing contexts, with an international and multicultural dimension, to develop your ability to apply your learning to their specific circumstances.

- The class discussions, hands-on projects, consulting assignments and guest talks with marketing professionals from a broad range of organisations create an intellectually stimulating environment. You will learn about marketing management in practice, about the latest research developments and about what it takes to succeed in a career in marketing. We provide personalised guidance and access to a large range of workshops and networking opportunities. You can take advantage of the exemptions that the programme carries for the Chartered Institute of Marketing (CIM) professional certification and prepare for the Institute of Direct and Digital
Marketing (IDM) professional certificate.

Careers

- By completing this master's course you will ready for a career in marketing within many different types of organisations, including manufacturing and retailing, service organisations, charities and government.

- You will enhance your career opportunities and be well prepared for a range of roles including marketing manager, product and brand management, market analysis and research, customer relationship and services management, sales and account management, direct marketing, internet marketing, public relations, media and advertising.

- You will be equipped to start your own business.

Free language courses for students - the Open Module

Free language courses are available to full-time undergraduate and postgraduate students on many of our courses, and can be taken as a credit on some courses.

Please note that the free language courses are not available if you are:
- studying at a Brookes partner college
- studying on any of our teacher education courses or postgraduate education courses.

Research highlights

Research areas covered in the department of Marketing include brand management (including brand equity, branded content, brand personality, political branding, brand mapping and place branding), customer engagement and retention strategies, digital marketing strategies, digital economy and social media.

Research in this department is grouped around three clusters: Brand Strategy, Customer Relationship Management and Digital Marketing.

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