Masters Degrees (Brand Psychology)

The MSc in Sport and Exercise Psychology (BPS Stage 1) seeks to provide you with an opportunity to develop advanced knowledge of the discipline and to increase your skills in applying such knowledge in the context of sport performance and exercise for health and wellbeing.

The course is accredited by the British Psychological Society (BPS) as a recognised stage 1 qualification for those wishing to pursue a career as a Sport and Exercise Psychologist whilst also fulfilling the requirements for graduates wishing to pursue professional training through the British Association of Sport and Exercise Sciences (BASES).

By studying a Chichester you will have the opportunity to become involved in the wider research and consultancy work of the department which include Sport and Exercise Psychology academics and consultants.

The Sport & Exercise Psychology MSc is accredited by the British Psychological Society (BPS).

It is a one-year full time (with part time routes available) programme of study designed for graduates from either Psychology or Sport and Exercise Sciences who are seeking to gain professional recognition through the BPS Qualification in Sport and Exercise Psychology (QSEP).

Graduates would therefore practice as an Accredited Sport & Exercise Scientist.

The MSc will also act as a suitable postgraduate qualification for those seeking research positions and other professions.

Within the past decade there has been a marked growth in the career opportunities available for sport and exercise psychologists (eg, working with individual athletes or clubs, teaching in further and higher education and health promotion).

Coupled with such growth has also been an increased need for appropriately qualified and accredited individuals to fill such positions.

The British Psychological Society (BPS) has developed procedures for the accreditation of suitably experienced individuals that stipulate the possession of a relevant form of postgraduate qualification.

Similarly BASES require applicants for Supervised experience to also have a postgraduate qualification in a specialist discipline.

The MSc in Sport and Exercise Psychology therefore seeks to provide students with an opportunity to study at a postgraduate level to fulfill the initial requirements for BPS and BASES accreditation, to develop their specialist knowledge of the psychology and to increase their skills in applying such knowledge in both sporting and exercise populations.

Home tuition fees for 2017

1 Year full-time including dissertation £5670.00

There is an Alumni Discount of 10% for students applying within five years of completion of an undergraduate course at Chichester.

Overseas fees for 2017 are £12,360.00

Our facilities
Over the past few years, we have redeveloped both of our campuses so that you have the best facilities available as you study for your degree. We pride ourselves on the quality of the learning environment we can offer our students. All of our facilities are designed for academic teaching, research, British Universities and Colleges Sport (BUCS) competitions and for your social/recreational use throughout the week and weekends.

The world-class Tudor Hale Centre for Sport is the focus of sporting activities, both academic and recreational, at the University. The Tudor Hale Centre for Sport incorporates a suite of state of the art sport science laboratories, a sports injury clinic, a strength and conditioning room and a fitness suite. In addition, there is a sports hall used for basketball, netball, trampolining, badminton, volleyball, cricket, soccer, table tennis, hockey and ultimate frisbee. Located beside the Tudor Hale Centre for Sport you will find our brand new Sports Dome, incorporating four indoor tennis courts, our all-weather astro turf pitch, and grass rugby pitch.

Facilities:

Brand new Sports Dome, with four tennis courts, three netball courts
Sports hall
110m synthetic athletics track
Modern fitness suite
Strength and conditioning room
Two multi-purpose gymnasiums
Indoor and outdoor climbing walls and climbing boulder
Grass football and rugby pitches
Outdoor netball and tennis court
Floodlit synthetic Astro Turf pitch
Two seminar rooms
Cricket nets
Sport Science Laboratories:

Four dedicated psychology labs
Two dedicated biomechanics labs
Five dedicated physiology labs
An environmental chamber to simulate heat, altitude, etc
A sports injury clinic and adjoining rehabilitation space
Where this can take you
We understand the importance of ensuring that you have the knowledge, skills and experience to compete successfully in today’s challenging jobs market.

The course prepares students for a range of graduate careers; our students have gone on to further work or training in a variety of fields including:

Sport and Exercise Psychology
Health Promotion
Higher research Degrees (PhD)
Teaching
Sports science support personnel
Sports coaching
Exercise Referral
Business management and recruitment

For those wishing to commence training for BPS QSEP Stage 2 and BASES SE, there are opportunities for supervision from academic staff who are qualified supervisors and associates of the Sports Performance Rehabilitation Unit.

Indicative modules
All students are required to complete six taught modules, five discipline modules and one in research methods and statistics. In addition, students will complete a research dissertation.

Modules currently available are:

Social Processes in Sport
Performance Psychology
Motor Learning and Control
Enhancing Physical Activity and Wellbeing
Professional Practice in Sport & Exercise Psychology
Advanced Applied Research Skills for Sport
Research Dissertation

Teaching and Assessment
Teaching is delivered in small groups and is interactive. Students are encouraged to debate topics and lead their fellow students through presentations and discussions. In a number of modules there is also a practical element to gain experience of delivering mental skills techniques and developing the skills needed for applied practice.

Requirements for exit qualifications:

To gain a Postgraduate Certificate in Sport and Exercise Psychology, students need to complete three modules. Each module is assessed by the equivalent of a 4,000-word assignment.
To gain a Postgraduate Diploma in Sport and Exercise Psychology, students need to complete six modules. Each module is assessed by a 4,000-word assignment.
To gain an MSc in Sport and Exercise Psychology students need to complete six modules, and a dissertation of 12,000 words or a sport science support placement.

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Overview

The concept of branding is moving away from the traditional idea of creating an "image" to represent the name and the values of a company, by exploring a broader view, that incorporates several disciplines, from visual design to sound design, from storytelling to consumers' psychology and marketing techniques, thus addressing a strongly integrated approach whose aim is to identify the core assets and to orchestrate them into a consistent brand identity.

Branding is now much more than the definition of a visual image: it's the creation of a rich and attractive environment, to catch the consumer's attention and bring him into the brand world, to share the brand values and to become an informal sponsor of the brand. The Master in Visual Brand Design is a unique opportunity to acquire hands-on competencies and in-depth knowledge on how to design the identity of a company and/or organization, by integrating graphic design skills with strategic thinking. The program includes an internship in a company working in the disciplinary field. Careers

The Master Program in Visual Brand Design is aimed at giving the participants the skills to become visual brand designers with a complex and rich approach, or brand managers capable of orienting the company needs towards an innovative direction, working as freelances or inside medium/big sized companies in the fields of Fashion, Design, Events and Expos Management, Digital Media and Services, or in Public Administrations.

Audience

Candidates holding a first-level academic diploma or BA degree, or about to graduate and with a knowledge of the English language (IELTS 5.0 academic or equivalent certificate).
The program is addressed to candidates with a curriculum in Visual and Graphic Design, Design, Communication and Marketing, or other disciplines related to the program’s field of study.

Job Opportunities

The Master in Visual Brand Design aims to form Visual Brand Designers and dynamic Brand Managers figures open to innovations, that are visionary and versatile, direct and effective. Designers who have a rich and complex approach that can guide the needs of the company in a new direction, either as freelancers or as employees of medium to large companies operating in the fields of fashion, design, events, trade shows, services, digital media or in public administration.

Companies

A network of professionals and leaders of different areas of interest are in constant and proficient interaction and collaboration with the Master in Visual Brand Design of Domus Academy, actively participating in educational programming, workshops and international competitions organized by the department.

The Master has worked with:

Bastard, Danone, Forevermark, Fundacion Escultor Berrocal, Glamour, Mondadori, Park Hyatt, Royal Rose, Smartbox, Unieuro.
For more information please visit http://www.domusacademy.com

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Industrial/Organisational and Business Psychology deals with human capital issues and is instrumental in helping businesses become more effective and profitable, as well as improving employees' wellbeing and performance. This brand new MSc will prepare students for academic research and professional practice in this field.

Degree information

Our students will be exposed to the latest psychological tools and interventions currently used in business and other applied fields. Some of the key areas that we will be covering are: talent management, consultancy skills, and business seminars. In the latter students will follow a series of talks from professionals in the area, which provide a great opportunity to explore the latest techniques as well as network with like-minded professionals in the area.

Students undertake modules to the value of 180 credits.

The programme consists of six core modules (90 credits), two optional modules (30 credits) and a research dissertation (60 credits).

Core modules
-Consulting Psychology
-Talent Management
-Consumer Behaviour
-Business Psychology Seminars
-Influence and Negotiation
-Organisational Psychology

Optional modules - students choose two of the following:
-Applied Decision Making
-Judgment and Decision Making
-Social Cognition
-Current Issues in Attitude Research
-Understanding Individuals and Groups
-Social Psychology
-Principles of Cognition
-Project Management
-Mastering Entrepreneurship
-Entrepreneurship: Theory and Practice
-Creativity and Innovation in Organisation

Dissertation/report
All students undertake an independent research project which culminates in a substantial dissertation.

Teaching and learning
The programme is delivered through a combination of lectures, seminars, presentations, case studies, practical experiments and statistical and computational work. Assessment is through examinations, essays, group projects, dissertation and oral examination.

Careers

After the successful completion of the programme our students are eligible to apply for a number of consultancy roles. One of the most popular routes has been management consulting, where graduates are currently enjoying successful careers. In addition, a number of our applicants have found positions as HR professionals within established as well as boutique firms in the UK and internationally. Finally, given the diverse and well-rounded training, some graduates have entered the word of marketing and communications where they apply the theories they have learnt to communicate with other companies and consumers more effectively.

Top career destinations for this degree:
-Business Development Manager, James-Lee Consultancy
-Research Psychologist, VisualDNA
-Human Resources (HR) Service Delivery Specialist, Unilever
-Director of Marketing and Business Development, MirrorBell Consulting Services
-Quantitative Research Consultant, Decipher

Employability
UCL's Industrial Organisational and Business Psychology group includes luminaries from the talent management and consumer psychology industries, as well as illustrious academics. In addition, our programme features speakers from Google, RBS, Havas Worldwide, Dunnhumby, Sainsbury's, Quantcast and many more.

Why study this degree at UCL?

One of the key principles that govern this programme is our focus on preparing practitioners utilising the latest theories in the area of organisational and business psychology. This unique focus drives our teaching methodology (applied workshops and training courses) and pedagogical focus (experiential learning).

Our cohort of students comes from a very diverse background and we make sure that we create an environment in which everyone can learn from one another. The modules, created by experts in their fields, have been designed to deepen students' understanding as well as prepare them for successful careers in the area of industrial organisation and business psychology.

A number of the tutors hosting our business seminars are among the leading professionals in the area of business psychology. This is an excellent opportunity for our students to be exposed to the latest thinking, and to network and develop projects.

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Overview

The MA in Luxury Brand Management is designed to equip individuals, at any stage of their career, with the necessary scholarly and professional skills to develop a deep and critical understanding of luxury brand management, whilst preparing you for an uncertain and competitive future. The programme is suitable for recent business and marketing graduates seeking to pursue a career as a brand managers or for those who seek to develop or deepen their specialist knowledge of the luxury brand management sector.
Studying in the heart of London, in South Kensington, a centre for the luxury industry, you will develop the skills required to manage leading brands in a highly competitive environment

Content

Drawing from the opinions of industry experts and recent research undertaken by our faculty, every effort has been made to create a masters degree that balances historical perspectives with emerging trends in the luxury brand sector. The programme takes a holistic approach to this growing field, and you will be exposed to concepts from business and management theory, alongside behavioural psychology, psychoanalysis, culture theory, anthropology and design. There is also a strong emphasis on understanding different consumption practices globally – linked to various cultures, sub-cultures, ethnicities, and nationalities.

Assessment

Through the use of innovative assessments, where you will be required to produce industry reports, strategy documents, and video documentaries: you will be immersed in an interactive classroom experience, which also brings in visiting faculty from industry – with the aim of encouraging you to enhance your critical thinking, commercial skills, and entrepreneurial flair.

Core Modules

Global History of Luxury
Strategic Brand Management
Consumer Culture Theory and Insight
Advertising, Public Relations, and Sponsorship
Emerging and Future Industry Trends

Internship and Networking

Industry Networking & Internships

The programme benefits from exceptionally strong links with luxury brand management industry with teaching by practitioners, a wide range of distinguished guest speakers, and events involving brand leaders. These links not only ensure that students are aware of the latest developments in London’s luxury brand industry but also facilitate internships and help students with their career development.

How to Apply

Apply online using the application form available at http://www.richmond.ac.uk/admissions/postgraduate-admissions/ please send your completed form to us by email to [email protected] or by mail to the following address: Admission Office, Richmond, the American University in London, Queens Road, Richmond Upon Thames TW10 6JP, UK

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As consumers become more sophisticated and the choice of products even greater, the need to differentiate through strategic brand and design management has become increasingly important. With this programme you’ll explore the value of brand and design management in an era of increasingly saturated markets. As well as developing brand-related theoretical understanding and practical focus, you’ll have the opportunity to develop entrepreneurial, leadership, research and communications skills.

Key features

-Receive one-to-one mentoring from an experienced brand professional currently working with a locally, nationally or internationally recognised organisation. Take advantage of their expertise to develop your practical skills and understanding of the industry, and access the insider information to help you prepare to enter the workplace.
-Build the breadth of knowledge that allows you to succeed by developing a practical and theoretical understanding of all aspects of brand and design management, including: consumer psychology; managing creative people; trademark, copyright and branding law; entrepreneurship; leadership and product policy and portfolio management.
-Explore the wider context of brands in today’s society and how they are affected by and influenced by political and cultural trends. You will develop the “big picture” thinking help you stand out of the crowd.
-Benefit from access to a dedicated seminar series delivered by executives from organisations within the industry and branding, advertising and design agencies.
-Build the practical skills with a programme focused upon hands-on learning, delivered by staff that are active researchers within the subjects they teach.
-Supplement your academic studies with field trips to visit organisations that have developed or have been instrumental in developing unique, innovative or powerful brands, giving you access to unique insights into the industry.

Course details

Core modules
-MKT712 Consumer Psychology and Brand Behaviour
-SRE712 Research Methods for Decision Making
-LAW711 Trademark, Copyright and Design Law
-MKT711 Brands and the Value of Design
-HRL710A Leadership and Management Essentials
-MKT709 Strategic Brand Management
-MKT710 Brands, Culture and Society
-MKT707 Product Policy and Portfolio Management
-ENT705SU Entrepreneurship and Small Business Growth

Every postgraduate taught course has a detailed programme specification document describing the programme aims, the programme structure, the teaching and learning methods, the learning outcomes and the rules of assessment.

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Overview

The MSc in Political Psychology is an exciting new programme exploring the relationships between political and psychological processes. By combining modules from the Schools of Psychology and the School of Politics and International Relations the programme offers a unique interdisciplinary focus on key current issues in political psychology.

Information about the existing interdisciplinary research on the links between psychological processes and politics, is available from the Kent Political Psychology Lab website - http://www.kent.ac.uk/psychology/research/political/index.html

Course structure

The MSc in Political Psychology is likely to be composed of 5 compulsory modules and 1 optional module. Modules will be taught both at the School of Psychology and the School of Politics and International Relations. Compulsory modules will cover introduction to political psychology, advanced intergroup relations, public opinion, statistics and methods as well as a supervised empirical dissertation.

This is a brand new programme and the course structure is currently under development. Further details about the course structure will be published as soon as they become available.

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This Masters degree is designed for graduates wishing to start, or further develop, careers in Consumer Psychology and Business and is delivered by schools that enjoy an international reputation in their respective fields. The marriage of both disciplines is a natural one, as understanding behaviour and specifically consumer behaviour in the world of business can be crucial to organisational success. Today's successful businesses and organisations need highly trained people who can help them understand their consumers and understand issues such as: what makes them choose one product over another? Do brand names and advertising really affect our thinking? Will the Internet change the face of urban and suburban shopping areas?

In the first semester, Consumer Psychology and Business studies will be in equal proportions, however in Semester 2 there will be a greater focus on consumer psychology, and the dissertation is undertaken in this field. It is also possible to undertake a Business with Consumer Psychology Masters degree that will involve a dissertation in Business. Candidates may choose between the MA or MSc routes, which are differentiated by the nature of the dissertation. The MSc dissertation will involve undertaking empirical research.

Compulsory Modules
- Research Dissertation - Students will collect, analyse and interpret their data, and present their empirical project in a formal thesis.
- Consumer Psychology: Theory - Provides a basic knowledge of market research, practical issues in consumer science, and an introduction to some of the key psychological perspectives on these problems.
- Quantitative & Qualitative Analysis - The aim of this module is to provide students with in depth understanding of research methods
- Marketing Strategy - Introduces the "fundamentals" of marketing, by illustrating strategies in a wide range of situations, and covering the various schools of thought in marketing, together with relevant analytical models and management practices.
- Organisations and People - Provides an integrated analysis of management, organisations and people, developing the conceptual, strategic and practical skills necessary for managers in complex, global organisational contexts.
- Advanced Statistics - This module focuses on the statistical techniques that are used in studying psychology
- Applied Consumer Psych - The module provides practical research experience in consumer psychology and involves hands-on work with viable commercial enterprises.

Optional Modules
- Nudges & Behaviour Change
- New Venture Creation
- Entrepreneurial Marketing
- Financial Crises & Bank Regulation
- Marketing Communication

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This joint Masters degree is designed for graduates wishing to start, or further develop, careers in Consumer Psychology and Business. The programme is delivered by schools which enjoy an international reputation in their field.

The marriage of both disciplines is a natural one, as understanding behaviour and specifically consumer behaviour in the world of business can be crucial to the success of businesses.

Today’s successful businesses and organisations need highly trained people who can help them understand their consumers and understand issues such as: What makes them choose one product over another? Do brand names and advertising really affect our thinking? Will the internet change the face of urban and suburban shopping areas?

In the first semester, Business and Consumer Psychology studies will be in equal proportions; however in Semester 2 there will be a greater focus on business, and the dissertation is undertaken in a business-related subject. It is also possible to undertake a Consumer Psychology and Business Masters degree that will involve a dissertation in Consumer Psychology. Please click here for further details.

Candidates may choose between the MA or MSc routes, which are differentiated by the nature of the dissertation. The MSc dissertation will involve undertaking empirical research, whilst the MA dissertation will involve an extended literature review.
Course Structure

The MSc and MA degrees in Business with Consumer Psychology are scheduled for a duration of 12 months. Each degree programme consists of two parts.

Part 1:

Is a wholly taught component, contributing 120 credits. All taught modules carry a credit weighting of 15 credits. Part 1 is taught during the two semesters which make up the academic year. Teaching during semester 1 normally runs from late-September to December, with examinations in January. Teaching during Semester 2 normally runs from late-January to early-May, with examinations in May and June.

Part 2:

Consists of a supervised Dissertation of around 10,000 words completed during the summer months, from late May to September. You are expected to submit your Dissertation by September in the calendar year following your initial registration for your postgraduate degree.

Compulsory Modules:

Consumer Psychology: This module is an introduction to consumer science as it is currently practiced in the marketplace and to relevant research in academia.
Nudges and Behaviour Change: Module details are currently not available.
Marketing Strategy: This module critically evaluates the contributions of various schools of thought in marketing, and examines the relevant analytical models and management practices, with emphasis on the strategic importance of marketing to all organisations.
Management Research: This module analyses the philosophical basis for research in the management sciences, and examines a number of key methodological issues and approaches.
Applied Consumer Psychology: This module’s aim is to provide practical research experience in consumer psychology and involves hands-on work with viable commercial enterprises. Students are partnered with local companies and are required to design and conduct a practical consumer research project, typically involving field work.

Optional modules (choose 3):

European Business: This module examines the opportunities and constraints faced by businesses that operate on a pan-European basis. Emphasis is placed on the multi-dimensional characteristics of an economic and social space that is subject to a unique system of supra-national governance
New Venture Creation: This module examines the advantages and disadvantages of the various routes to business start-up, including new venture creation, or establishing a business based on your own expertise, experience and ideas; buying an established busi9ness; purchasing a franchise; and succession through a family firm, an increasingly common way of becoming involved in entrepreneurial activity.
Contemporary Issues in Management: This module develops several theories and concepts in contemporary management theory and practice. It provides a detailed and critical analysis of management, further developing the conceptual, strategic and practical skills necessary for managers in complex, global organisational contexts.
Finance for Managers: This module is designed for those who aim to achieve a basic understanding of financial management and control, and who require an understanding of finance in order to manage an organisation effectively. Financial planning and control are central themes, as well as the appraisal techniques of investment projects.
Enterprise by design: module information currently unavailable.
Marketing Communication: This module critically evaluates the contributions of various schools of thought in marketing, and examines the relevant analytical models and management practices, with emphasis on the strategic importance of marketing to all organisations.
Entrepreneurial Marketing: This module explores relationship marketing theory and practice in a range of global environments and business contexts. Theoretical approaches, integrated with relationship marketing models and analytical tools will be used to develop managerial understanding and competence.

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What are the challenges facing marketing and branding today? What links are there between management, marketing and culture?

Modern marketing requires a global mind-set. Today’s marketers don’t just need an understanding of consumer needs, they must be able to communicate to diverse, global audiences and be sensitive to cultural and international differences. At Essex, we equip you with the skills that organisations demand in a complex global economy.

On this course, you learn how to analyse and apply marketing and brand communication theories and develop an understanding of their social, political and cultural context. We look beyond the marketing mix to explore the wider implications on the discipline and the challenges marketers face, such as gender stereotyping, marketing ethics and promoting products and services internationally. You develop visual literacy and the capacity to think creatively and independently.

You gain an in-depth knowledge of areas including:
-Managerial and cultural perspectives on marketing
-Branding and consumer behaviour, including cultural considerations
-Strategic brand communication
-Corporate marketing strategy

MSc Marketing and Brand Management is run by Essex Business School, ranked in the UK top 20 by the Chartered Association of Business Schools. We’re also in the top 25 in the UK for research excellence (REF, 2014), ensuring your course content is relevant to the issues currently being faced by organisations around the world. Our Masters students join us from more than 40 countries, so you join a lively, international community.

This course is also available to study part-time and you may be eligible for scholarships and discounts. Postgraduate loans for Masters courses are now available from the Student Loans Company, worth up to £10,000, for students from the UK and EU.

Our expert staff

As well as learning from our internationally renowned academics, you hear from a range of professionals already working in the field. They help you to understand how to use your degree in a professional context, meaning that you graduate as an experienced independent researcher, marked by both academic rigor and business relevance.

Specialist facilities

This degree is based at the Colchester Campus, at the state-of-the-art Essex Business School building, with its zero carbon design.

You benefit from a range of excellent learning and social facilities, including modern teaching rooms, a winter garden and sun terrace, with plenty of space for group working, and Bonds café. You can also access study skills workshops and advice from the EBS Learning Team.

The Silberrad Student Centre is open to all students and is home to the Students’ Union Creative Suite. This collection of Apple Macs installed with the latest editing software, such as Adobe InDesign and Photoshop, has a similar feel to the offices of modern marketing agencies and provides you with free-to-use technology that can greatly enhance your studies.

Your future

This course provides an excellent foundation to build your career in marketing and brand management by developing your skills in creativity, innovation and ethical awareness.

In 2015, 78% of our postgraduate taught students were in work or further study (DLHE). Read our graduate profiles to see the types of organisations our students progress to work at.

Whether you want to work for a leading global organisation or start your own business, our employability team and the University’s Employability and Careers Centre can help you find out about further work experience, internships, placements, and voluntary opportunities.

Example structure

-Dissertation
-Management and Organisational Behaviour
-Research Methods in Management and Marketing
-Strategic Brand Communication
-Consumer Behaviour (optional)
-Perspectives on Marketing
-Corporate Marketing Strategy (optional)

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Psychology plays an important role in many aspects of business and marketing. Consumer psychology is the key to understanding buyer behaviour, enabling organisations to design innovative products and create effective communication messages.

This course will prepare you for careers building on both disciplines – whether you wish to pursue a successful career in marketing, or more generally apply psychological theories to the world of business.

Your studies will culminate in a research project that bridges both disciplines.

This course is currently subject to validation, in line with our procedures for assuring the quality of our degrees. This means that some course detail may change. The validation process will be concluded before the course starts.

How will I study?

You’ll study core modules and options in the autumn and spring terms. In the summer term, you carry out your research project.

Assessment is through a combination of coursework, projects, examinations and presentations.

Careers

This course will open up career options in both senior marketing management as well as psychologist roles in business and other sectors. This includes areas such as:
-FMCG and retail marketing,
-Brand management
-Communications
-Market research
-Consumer psychology
-Consultancy

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This MA will develop your understanding of marketing communications and branding by examining a range of contemporary marketing and marketing communications topics, while also engaging you in research methods and the undertaking of a significant research exercise.

You will develop a clearer vision and understanding of the changing role and perception of marketing communications and branding within the context of changing global markets, competition and shifting societal values. On successful completion of the programme, you will be prepared to face the challenges of managing and working in organisations with a wide array of marketing communications needs.

If you want to immerse yourself in the dynamic and fascinating world of marketing communications and branding, then this is the programme for you.

What will I study?

You will study a set of modules that will broaden your knowledge and understanding of marketing, advertising, branding and public relations. The programme also requires you to complete a dissertation, providing an opportunity to immerse yourself in cutting-edge research and demonstrate an array of transferable skills.

Modules provide a contemporary perspective on strategic marketing planning, brand psychology and management, integrated marketing communications and public relations campaigns. You will also critically analyse a range of popular, well-established marketing concepts and discuss their relevance and suitability in the 21st century.

The programme adopts an international perspective, recognising that every country operates within a global economy and that the barriers in world trade are being broken down.

A dedicated module allows you to examine the methods and methodology of research in marketing and management. This will prepare you for your research project in a specific topic or issue relevant to marketing or branding, chosen by yourself and agreed with the programme team.

How will I study?

The programme will be delivered through lectures, seminars and tutorials. For full-time students this typically requires two days attendance per week, with one day per week the usual requirement for part-time students.

As well as preparing for and attending lectures, seminars, tutorials and workshops, you will spend time reading and completing coursework, including written assignments, portfolios and presentations.

Extensive use is made of information technology (for example, via our Virtual Learning Environment) to support classroom activities.

How will I be assessed?

Throughout the programme, there is a combination of different forms of assessment to test intellectual development, vocational capability, and critical thinking. Coursework often involves both individual and group-based working. Case studies and problem solving exercises are used. Examinations take a variety of forms, using both seen and unseen questions.

Who will be teaching me?

The course is delivered by specialists in areas such as marketing, advertising, branding, e-commerce and small and medium sized enterprises. The team includes academically and professionally qualified staff, as well as active researchers who publish in academic journals. All members of the programme team have an energy and enthusiasm for their subject areas and are passionate about student learning and development.

What are my career prospects?

This MA will equip you with the skills and knowledge required for a successful career in the specialist field of marketing. You will graduate ready to lead, or contribute to, the development of an organisation’s marketing, communications and branding strategies.

Typical career paths include marketing roles in public and private sector management, retailing and enterprise. However, an understanding of marketing is essential for all managers, meaning the course also provides a sound foundation for a more general business career.

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The Master in International Marketing Management (MIMM) provides a broad learning and training experience that helps students enter in the job market. The program aims at preparing students for a successful career in international marketing management, whether in a large multinational firm, a smaller company, or their own business.

The Master is characterized by active learning and student interaction, aimed at developing individual skills of analysis and decision-making. In particular, the traditional teaching methods will be integrated by the presence of academics of international standing and managers, case discussions, role playing, individual group projects and seminars.

Learning objectives

The Master aims at developing knowledge, competences and abilities in order to analyze the international markets and to assume managerial, commercial and marketing responsibilities. It enables to operate in international contexts thanks to original, dynamic and unique approaches, culture and knowledge coming from a training process that virtuously integrates the economical-managerial disciplines with the psychological-organizational ones. A classroom mix of different competencies will benefit the learning environment and allow students to share different perspectives of the marketing field. The Master aims at training professionals able to comprehend and put into action a cross-cultural approach in the negotiation and strategy development phase. The learning objectives are to develop an open culture, flexible to changes and a long lasting set of competences able to continuously adequate themselves to various and dynamic economical contexts. Students will complete the program by taking an internship at one of the Master’s partner companies, either in Italy or abroad.

Career opportunities & professional recognition

Graduates from the Master will gain full marketing management knowledge and practices. They may take positions in any company or agency to carry out tasks related to marketing and customer management and marketing research. Graduates from the Master can take positions in market research centers and institutes or marketing offices of multi- nationals as well as smaller companies, as market analysts, marketing managers, product and brand managers etc.

Curriculum Propedeutic courses
● Propedeutic psychology course* (10 ECTS/CFU)
○ Fundamentals of social sciences and psychology for marketing
○ Principles of applied social research methodology

● Propedeutic economics course** (10 ECTS/CFU)
○ Fundamentals of business and management
○ Principles of marketing

* Those courses should be considered mandatory only for students coming from faculties other than Psychology.
** Those courses should be considered mandatory only for students coming from faculties other than Economics.

Core courses (32 ECTS/CFU)
● Introduction to internationalization
● Understanding international markets
● Consumer behavior
● International marketing research
● Marketing strategies in an international setting
● Evaluating companies and markets for action
● Managing the international marketing mix
● Managing psychology in an intercultural context

Field projects and seminars (6 ECTS/CFU)
Teaching method includes seminars and conferences from guest speakers and practical activities:
● Field works implemented by small groups and coached by partner firms
● Project works

Internship and final report (12 ECTS/CFU)

Problem solving

The Master is structured to guide students in developing strategic capabilities in the search for innovative and creative customer-based marketing strategies for enterprises’ competitiveness. Students will be able to introduce a new and effective way of approaching and managing markets internationally.

World class faculty

Academics, professionals and key note speakers with international profiles will enhance students’ learning experience in the Master.

Interdisciplinary approach

The Master has a methodology and a cultural approach which embraces two different scientific fields of study: Management and Psychology. This extends and enriches students’ perspectives and capabilities to understand markets and customers in greater depth.

A 360 degree experience

The strong relationship among the students, their involvement in different activities and the specific contexts, as well as the city of Milan, and Università Cattolica will make the Master an extraordinary living experience.

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Behavioural economics applies psychological insights into human behaviour to explain how real people make economic decisions.

Who is it for?

The course is suitable for recent graduates in economics, psychology and related social science or quantitative disciplines who are looking to develop a career in the fast-paced world of behavioural economics, either in the public or private sector.

As the course is offered in full-time and part-time modes, it is also suited to professionals who want to enhance their theoretical knowledge and practical skills and would benefit from an academic environment.

Objectives

Behavioural economics applies psychological insights into human behaviour to investigate how people make economic decisions under various conditions of constraint (e.g. time and knowledge) and influence (e.g. social pressure). This is an important field in modern economics, and the social sciences more generally.

Commercial organisations have long known the limitations of individual decision making and they routinely use this knowledge in their commercial practices (e.g. anchoring effect of minimum payment on credit cards). The practical implications of behavioural economics are varied and significant, and acknowledged to provide a powerful and cost-effective approach to improving human welfare.

The Behavioural Economics MSc will develop your skills and knowledge to prepare you for a wide variety of roles in the private or public sector that require a solid understanding of human behaviour.

Teaching and learning

The modules are taught by lecturers from the economics and psychology department with research interests in behavioural economics.

In each module you will receive typically 30 hours of face-to-face contact, supported by online resources (e.g., videos and advanced readings provided on the learning platform Moodle) for your self-directed study. You will be required to take responsibility for your own learning and to take advantage of the learning opportunities offered (e.g., invited speakers programme and online resources). The learning and teaching strategies for each module will expose you to a range of methods, comprising: lectures, guest lectures, seminars, group work, workshops, small group discussions, tutorials, reflective reports and research project supervision.

Assessment

In order to assess your full range of learning, you will complete reflective reports, essays, examinations, interpretation of statistical analyses, formal research proposals and a research dissertation. Most individual modules are assessed by a combination of coursework and examinations. In addition, you will be directed to independent study and receive detailed feedback on your coursework as an aid to your further learning. These different forms of assessment have the aim of assessing your knowledge, skills and appreciation in different areas of behavioural economics (e.g., theoretical knowledge and applied aspects of behavioural techniques).

Modules

Full-time students take four modules in each of the first two terms, followed by a written research dissertation in the third term.

Most of the modules are structured as a combination of two-hour lectures (to present information) and one-hour seminars or clinics (to understand and assimilate lecture material) or lab sessions. Teaching and learning is enhanced by technology-supported resources, and teaching staff are available for one-to-one interaction and feedback.

It is expected that full-time students will spend about three hours in lectures/seminars plus self-directed, independent study hours for each module per week. You should also expect to attend seminars given by invited speakers and seminars on dissertation writing (about one to two hours per week).

Your workload might vary from week to week.

Term 1
-Principles of Economics
-Cognitive and Economic Science of Rational Choice
-Psychological Processes: Individual and Social
-Behavioural Research Methods: Design and Analysis

Term 2
-Experimental Economics and Game Theory
-Fundamentals of Cognitive Science
-Applied Econometric and Psychological Research Methods
-Professional Aspects of Behavioural Economics

Term 3
-Research Dissertation
Students with a strong background in Economics may substitute 'Principles of Economics' with a microeconomics module from one of the MSc programmes offered by the Department of Economics. You may also substitute an appropriate elective from one of the MSc modules offered by the Department of Economics for 'Professional Aspects of Behavioural Economics' - this will allow a pathway through the programme that is focused on theoretical and research economic themes.

Career prospects

Whilst there is not yet a specific occupation of 'behavioural economist', the knowledge and skills acquired are highly valuable in a range of sectors:
-Economic consultants undertaking marketing activities
-Health economics consultants developing sales/markets for products (from branded medicines to health insurance schemes)
-Public policy specialist who advises on the choice architecture of decision making (e.g., transport decisions)
-Political campaigns and public relations more generally
-General marketing, sales and consumer psychology (preferences, sensitivity to incentives, and default behaviour)
-Brand awareness consultancies
-Financial trading and risk assessment
-Internet auction companies
-Design consultancies (e.g. websites)
-In large international institutions, e.g. World Bank, EBRD, Central Banks etc.

City’s Behavioural Economics postgraduate course would be especially valuable for professionals who already work in occupations which involve the need to understand the scientific dynamics of human decision making and behaviour (e.g., financial traders who require the right psychological attitude as much as appropriate strategy knowledge).

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The Bath MSc in Marketing will deepen and advance your understanding of core marketing theories and concepts whilst providing you with a desirable skill-set valued by the marketing industry.

Our programme is 12 months long, with two 11-week semesters of taught content, and the summer period, where you can choose between a research dissertation and a practice track where you will be asked to come up with a solution to an organisation's problem.

The Bath MSc in Marketing differs from many other marketing Masters programmes as it has been designed to:

-Draw on the research interests of the marketing faculty and address the three core elements of marketing today: Marketing to Consumers, Marketing to Businesses and Organizations and Marketing and Society.

-Deepen and advance your understanding of core marketing theories and concepts.

-Balance theory with practical application.

-Systematically develop key business skills including group working skills, project management skills and presentation skills.

-Leverage the expertise of nationally and internationally recognised faculty who have successfully published in the world’s top marketing journals and have many years of practical marketing experience between them.

Why the MSc in Marketing?

State-of-the-art thinking:
The programme is unique in spanning the three core elements of marketing today:
-Marketing to Consumers
-Marketing to Businesses and Organisations
-Marketing and Society

Within each of these areas, you will engage with leading academics and have access to their latest thinking.

State-of-the-art practice:
You will gain a wealth of practical knowledge as the Marketing faculty are experienced in market research, advertising, strategic consulting and brand management.

They maintain close links with a wide range of international organisations which allows us to include input from senior industry managers and site visits as part of the programme experience.

Top Careers. Top Employers.
World leading organisations recruit our graduates, here are just some of those who have recruited MSc Marketing students in the recent past:

Accenture
BP
Ernst & Young
GlaxoSmithKline
IBM
KPMG
Mercedes Benz
PWC
Rolls Royce Group
Proctor and Gamble
Siemens
Vodafone

Programme Structure

The MSc degree in Marketing is an intensive full-time programme lasting 12 months. The programme is divided into two 11-week semesters of taught content, and the summer period, where you can choose between a research dissertation and the practice track. The dissertation allows you to focus on a specific aspect of marketing that is interesting to you, using theory and robust research methods to investigate and generate a much deeper understanding of this area of interest. The practice track allows you take what you have learned about marketing and use this knowledge within your team to come up with a solution for an organisation’s problem.

Semester 1
During the first semester you will study the following five modules:
- Marketing and Society
- Consumer Psychology
- Marketing to Businesses and Organisations
- Strategic Brand Management Independent Research
- Strategic Marketing

Semester 2
During the second semester the modules are:
- Strategic Brand Management
- Advanced Advertising Theory
- E-Marketing
- International Marketing Across Cultures
- Research Methods for Marketing
- Optional Unit: Financial Management for International Business; Principles of CSR; Business in Emerging Markets; Project Management; Business Analytics; New Product Development

Summer period

During the summer period you will be able to choose between two tracks: (1) dissertation track and (2) practice track.

The dissertation track gives you the opportunity to do a piece of substantial work on your own, demonstrating originality, innovation, drive, and determination. The dissertation also enables you to plan and execute your own project, giving you complete choice and flexibility.

The practice track allows you to undertake a number of tasks, both working in teams with other members of your cohort and working individually. The practice track is designed to allow you to apply learned concepts and theories to practical problems and issues, including a management problem which will be presented to you by an organisation. This track also provides opportunities for gaining practical experience in running team projects.

Both tracks allow you to demonstrate critical insight and reflective thinking about business/management/policy issues. The tracks also help develop your written and presentation skills, and your ability to develop effective arguments. All of these attributes are transferable skills relevant to the workplace and your future career.

Teaching & Learning Methods

You will be exposed to a variety of teaching and learning methods that could include: interactive lectures, case studies, seminar presentations and group project work. As this is a Masters level course, we place a significant emphasis on independent, directed, private study that is often conducted in learning sets or groups.

Assessment

A variety of individual and group assessment methods are used throughout the degree including exams, coursework essays, reports and presentations.

Professional Qualifications

The programme carries exemptions from the Chartered Institute of Marketing exams and has links with the Market Research Society and the Institute of Direct Marketing (IDM). All students will be eligible to enter the IDM's National Student Marketing Competition at which Bath has an impressive record.

Career Development Programme

Our expert careers team is dedicated to providing first class careers support exclusively for School of Management MSc students.
We offer a Comprehensive Career Development Programme and provide an individual service by working with you on a one-to-one basis to identify your career goals and help you to plan your job search.

Our Career Development programme is integrated into your MSc timetable and includes;

- An overview of career opportunities in different sectors
- Workshops on the recruitment process including: CVs, cover letters, application forms and interview advice
- Mock interviews and assessment centres
- Opportunities to network with graduate recruiters, sector specialists and alumni
- Guest speakers, company visits and presentations, employer-led skills sessions
- Development of employability skills by participating in company sponsored community projects
- Week-long business immersion week - The Future Business Challenge
- Additional support for international students and those seeking global job opportunities

A highly ranked business school

We have established ourselves as one of Europe’s leading business schools and 2016 marks the 50th Anniversary of the University of Bath, celebrating our past achievements and looking forward.

The School of Management is one of the UK's leading business schools. Currently ranked 1st for Student Experience (Times Higher Education 2015) (http://www.bath.ac.uk/management/about/rankings.html#NSS) and 1st for Business & Management (The Complete University Guide 2016) (http://www.thecompleteuniversityguide.co.uk/league-tables/rankings?s=Business+%26+Management+Studies), we are a leading centre for management research - placed 8th in the UK in the latest REF2014 (http://www.bath.ac.uk/management/about/rankings.html#ref) for business and management studies, confirming the world-class standing of our faculty.

Find out about the department here - http://www.bath.ac.uk/management/faculty/

Find out how to apply here - http://www.bath.ac.uk/management/msc-operations-logistics-supply-chain/how-to-apply

Government Loans

A new system of postgraduate loans for Masters courses is being developed for students at English universities. There will be loans of up to £10,000 available for Masters students starting a course in 2016/17. More information is available on the study site (http://www.bath.ac.uk/study/pg/funding/taught/government-loans/index.html) and the government website external website.

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This Master's degree offer a strategic perspective on marketing management, a discipline that is increasingly being seen as critical to success in achieving business goals, and as a core function in many organisations. Depending on your choice of modules, your final award could be either Master of Arts (MA) or Master of Science (MSc).

Students on this course are eligible for an Affiliate Professional Membership of Chartered Institute of Marketing (CIM) and access to a range of professional events.

Course content

You will develop a strategic perspective and broaden your existing understanding of marketing and its integration into an overall corporate strategy and structure. You will hone your capacity for analysing complex marketing and business situations and reaching decisions on appropriate courses of action. You will also improve your career prospects in marketing and general business areas.

A highlight for many students is the residential weekend organised as part of this course – a weekend away combining presentations and workshops with great opportunities to network and get to know your fellow students.

Students on this course benefit from free access to part of the material on the course reading list.

Modules

The following modules are indicative of what you will study on this course.

Core modules – MA
-DISTRIBUTION AND PRICE MANAGEMENT
-INTEGRATED MARKETING COMMUNICATIONS IN A DIGITAL AND GLOBAL WORLD
-MARKETING CREATIVITY AND INNOVATION
-MARKETING DISSERTATION
-MARKETING RESEARCH INSIGHTS
-PRODUCT AND BRAND MANAGEMENT
-STRATEGIC MARKETING IN AN INTERNATIONAL CONTEXT
-USING CONSUMER PSYCHOLOGY TO UNDERSTAND BUYER BEHAVIOUR

Core modules – MSc
-DISTRIBUTION AND PRICE MANAGEMENT
-INTEGRATED MARKETING COMMUNICATIONS IN A DIGITAL AND GLOBAL WORLD
-MARKETING DISSERTATION
-MARKETING RESEARCH INSIGHTS
-PRODUCT AND BRAND MANAGEMENT
-QUANTITATIVE ANALYSIS FOR MARKETING MANAGEMENT
-STRATEGIC MARKETING IN AN INTERNATIONAL CONTEXT
-USING CONSUMER PSYCHOLOGY TO UNDERSTAND BUYER BEHAVIOUR

Fast-track marketing management MA/MSc

A fast-track route to the Marketing Management MA qualification is available for holders of the CIM Postgraduate Diploma in Marketing (or equivalent). Holders of this qualification will be exempt from all but two modules:
-For MA: Marketing Creativity and Innovation Marketing Dissertation
-For MSc: Quantitative Analysis for Marketing and Management Marketing Dissertation

The fees will be proportional to the number of credits studied. Dissertation (40 credits) Quantitative Analysis for Marketing Management (20 credits).

Accredited internship

All students on our full-time business Masters courses can apply to undertake the PG/MBA Internship Programme Reflective Practitioner Module. This is an 8 week unpaid accredited internship, which can be taken in addition to option modules and will help students to gain invaluable work experience. The internships, which are with London-based organisations, take place during the summer period. To apply, students must submit a completed application form and a copy of their updated CV to the Business Experience Team; the team then shortlist from the applications and conduct group meetings with the applicants.

Ultimately it is up to our internship employers to decide whether they would like to interview the candidate(s) and offer him/her an internship. We have received very positive feedback from both postgraduate students and employers and expect that the internship programme will continue to remain popular amongst our students.

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