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Learn how successful organisations use psychology to understand consumer behaviour, and gain the skills to apply psychology in a business context. Read more
Our MA Advertising and Design provides you with an excellent opportunity to develop skills in design and visual communications whilst allowing you to acquire a comprehensive knowledge and understanding of practices and principles in marketing and advertising. Read more
Develop your strategic marketing skills and compete in today’s increasingly global marketplace. On this MSc, you’ll gain insights into the world of marketing, with its ethical and societal implications. You’ll study core marketing areas in-depth, including market research, buyer behaviour, branding and analytics. Read more
The Master in Marketing Management is designed to provide students with an in-depth education on current, innovative marketing skills and techniques. Read more
The Master of science in Management degree is designed for students striving to play an active role in managerial processes typical of global companies. Read more
How should businesses design their media and communication strategies? With infinite number of trends, tools and platforms, media businesses must be constantly on the look out for new challenges and opportunities. Read more
Please refer to our deadline information before submitting an application to this course. Read more
This course is for graduates who want to develop key managerial skills and are interested in a career in human resource management or consultancy. Read more
In our Master’s course Brand Innovation with a focus on Marketing & Innovation you will learn to use new technologies and tools to create products and innovative brands in the digital age. Read more
Advertising is everywhere. Always transient, sometimes trivial, yet it can be incredibly powerful in changing our perceptions, our beliefs and our behaviour. Read more
The Master International Marketing and Brand Management study program provides advanced business, marketing, and brand management knowledge, and equips you with the proper skills and tools to successfully apply your innovative ideas to practice. Read more
Understanding the psychological dynamics of a team could make you a big asset to a business, and so could having a business psychology degree. Read more
How can psychology help to shape the perception of exercise? And can psychology help athletes deal with the psychological consequences of an injury, or build cohesion within a sporting team? Psychology has the ability to enhance adherence to exercise programmes, influence individuals to fulfil their sporting potential, and often plays a key role in ensuring sporting success. Read more
Heriot Watt University’s MSc in International Marketing with Consumer Psychology delivers a strong understanding of psychological approaches and interventions… Read more
The Master program in Luxury Brand Management is designed to develop understanding of the principles and practices of luxury brand management and give profound knowledge of economic management and business strategy with international focus. Read more
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