Overview. Where brand managers control and protect what already exists, brand leaders create something new, either by developing new brands, or by taking existing brands to new places or greater heights.
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On our Master’s course in International Brand Communication you will learn about all of the success factors that drive cross-border and cross-culture brand communication and which you will need to master for a career in the brand and creative industry.
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Brand management is a unique discipline that brings together multiple perspectives of organisations, consumers and wider societal stakeholders.
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Our MBA Luxury Brand Management builds on GCU London's expertise in the luxury industry. We developed this innovative programme to meet the growing demand for experienced managers who really understand luxury brand management.
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Empower yourself to create brands that people love. Do you want to make an impact on the real business value of brands? Do you have flair for creativity and strategic thinking? Whether you aspire to work as brand manager for top brands or you want to shape new brands, this programme is the way to go.
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This is an exciting, contemporary programme targeted a professionals and practitioners working in the sport and leisure industry who are seeking new opportunities.
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As consumers become more sophisticated and the choice of products even greater, the need to differentiate through strategic brand and design management has become increasingly important.
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You will be equipped with expertise in contemporary strategic marketing, focussing on branding and digital marketing. You will have opportunities to utilise the School’s links with the world's largest community of marketers, the Chartered Institute of Marketing.
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Every organisation demands high-level management in order to run smoothly and efficiently. From strategy and policy to development and innovation, strong managers lead successful businesses, driving them forward and raising their profile, profits and reputation.
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Course content. Our innovative programme attracts teachers from West Sussex, East Sussex, Brighton & Hove, Hampshire, Portsmouth, Surrey and the Isle of Wight.
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Get ahead in the travel industry as you learn the skills to fast-track your journey into leadership and management. Using insights from senior executives from the world's best known travel organisations, including ABTA, easyJet and Virgin Holidays, we created this course to help you become a successful travel manager.
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This programme is accredited by the Chartered Management Institute (CMI). From September 2017, students of this programme will graduate with the dual award of a Bangor University Masters and a Level 7 CMI qualification in Strategic Management and Leadership.
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This programme is accredited by the Chartered Management Institute (CMI). From September 2017, students of this programme will graduate with the dual award of a Bangor University Masters and a Level 7 CMI qualification in Strategic Management and Leadership.
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