Masters Degrees (Brand Leadership)

Have you studied business, management, or economics at an undergraduate level? Are you ambitious, creative and fascinated by brands? If that’s a yes to the first question, and yes, yes, yes to the second, there couldn’t be a more perfect springboard for a career in branding than the world’s first postgraduate course in brand leadership.

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Brand management is a unique discipline that brings together multiple perspectives of organisations, consumers and wider societal stakeholders. It is also a key reputational function of a business. Organisations require and seek qualified employees who have relevant knowledge and skills to develop and manage brands to achieve organisational uniqueness in challenging, competitive and diverse contexts.

WHY CHOOSE THIS COURSE?

The Brand Management MA degree provides a programme of study to equip you with the theoretical knowledge, intellectual frameworks and importantly the practical skills required by today’s organisations to succeed in the management of their brands.

The programme deals with why brands are important, what they represent to consumers and what should be done by organisations to manage them successfully. Building a successful brand is both an art and a science. In today’s world brands represent invaluable intangible assets and their creation and nurturing brings considerable challenges to brand managers.

This programme of study provides you with a comprehensive and up-to-date perspective on brands, brand equity and strategic brand management. The programme combines current thinking and developments surrounding brand management with illustrative examples for students to draw from.

The programme should appeal to students interested in increasing both their understanding of branding principles and strategic brand management decision making.

It provides opportunities to work on live projects so that students can gain further experience to assist you in the workplace.

WHAT WILL I LEARN?

The course aims to provide you with the skills to:
-Critically evaluate and apply the knowledge and skills acquired to both the theory and practice of specialist branding and brand management areas
-Strategically analyse the tools required to investigate brand management problems and develop appropriate solutions
-Develop the ability to reflect on the acquired skills with self-direction and independence
-Gain the opportunity to strategically analyse a range of global brand management situations through the exposure to different real life business cases, guest speakers and the application of online and offline marketing
-Excel in teamwork and leadership

These courses are regularly reviewed and updated to reflect new developments and the requirements of the profession, needs of industry and government legislation.

Semester 1
-Consumer Behaviour
-Contemporary Issues in Branding
-Global Brand Management
-Marketing Communications

Semester 2
-Applied Brand Management
-Marketing Consultancy Research
-Managing Corporate Reputation
-Brand Analytics

Semester 3
-Advanced Study Project or Company Internship

Brand management is a discipline that requires hands on experience of conducting and managing a research project. This course offers you several opportunities to engage in this experience. You will be able to conduct your own research project that will form basis of your dissertation. Alternatively, you will also have the option of enrolling on a company internship that will provide you with the opportunity to undertake a workplace project on behalf of an organisation.

HOW WILL THIS COURSE ENHANCE MY CAREER PROSPECTS?

The Brand Management MA is suited to graduates seeking career development and opportunities in brand management and marketing roles. Previous graduates have secured exciting and rewarding positions in a wide variety of marketing areas such as brand management, brand analysis and insight roles working with leading organisations worldwide such as Millward Brown, Jaguar Land Rover and many others.

In addition, the Coventry University’s suite of marketing courses is currently one of only a few marketing courses in the UK that are accredited by The Chartered Institute of Marketing (CIM) for a Dual Award. The Dual Award means that while you are studying for your postgraduate qualification you also have the opportunity to work towards achieving the CIM Diploma in Professional Marketing as part of your degree, enabling you to graduate with an enhanced qualification that is sought after by employers. With appropriate work experience you will be eligible for Member status from The Chartered Institute of Marketing and awarded designatory letters MCIM. With MCIM you are well on the way to Chartered Marketer status, the mark of an up to date, qualified and experienced marketing professional.

GLOBAL LEADERS PROGRAMME

To prepare students for the challenges of the global employment market and to strengthen and develop their broader personal and professional skills Coventry University has developed a unique Global Leaders Programme.

The objectives of the programme, in which postgraduate and eligible undergraduate students can participate, is to provide practical career workshops and enable participants to experience different business cultures.

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Course Overview

​The 20Twenty Leadership Programme, supported by funding from ESF, is designed specifically for Small and Medium Sized Enterprises. The overall aim of the programme is to promote sustainable business growth by developing the critical leadership and business skills that employees need to meet the formidable expansion challenges facing businesses in Wales. More than 240 companies have benefited from the programme so far, with more than 90 percent reporting an increase in sales turnover, employment, productivity and profits.

More than 240 companies have benefited from the programme so far, with more than 90 percent reporting an increase in sales turnover, employment, productivity and profits.

Visit the 20Twenty Leaderhsip Programme website - http://www.20twentyleadership.org​;

See the website https://www.cardiffmet.ac.uk/management/courses/Pages/Sustainable-Leadership---PgC-20Twenty-Leadership-Programme-.aspx

​Course Content​

The programme duration is 10 months and this is divided into six, two day workshops. The first half of the programme is designed to acknowledge and develop your own leadership style through a series of practical workshops and individual executive coaching. In the second half of the programme, a series of Master classes are provided on innovation and new thinking on a variety of business themes - including, Lean processes, creating a brand, maximising sales and making the business 'investor ready'.

The practical elements introduced throughout the programme are supported by opportunities to achieve a range of qualifications from the Chartered Management Institute (CMI) including a CMI level 7 Certificate in Leadership together with a Postgraduate Certificate (PgC) in Sustainable Leadership. Following successful completion of the PgC, 60 Master-level credits will be obtained and these credits can be used towards the new Executive MBA​. Students also have the option of continuing their studies to achieve the designation Chartered Manager or 'CMgr'.

However, the main objective of 20Twenty Leadership programme is to get participants to develop a three-year growth strategy for their business. Hence all the workshops and assignments are based around the needs of the business in driving sustainable growth. This is what makes this programme different from other leadership development programmes - it will provide sustainable results with tangible benefits.

Each group of participants partake in a series of Workshops, Action Learning Sets, Master-Classes, Business Mentoring and Executive Coaching, focusing on key areas such as:
- Leadership and Team Building
- Lean Thinking
- Innovation
- Financial Planning
- Coaching and Mentoring
- Management Performance
- Marketing & Sales

Towards the end of the Programme, students are required to develop a Strategic Growth Plan (SGP) for their business.

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Course Overview

​This is an exciting, contemporary programme targeted a professionals and practitioners working in the sport and leisure industry who are seeking new opportunities. The programme is equally attractive to recent graduates seeking to develop their knowledge and employment potential as well as international students who wish to study at Wales's premier university for sport.

Due to the popularity of the postgraduate sport programmes, please ensure you submit your application as early as possible. Programmes will be closed over the summer when full capacity is reached.

*Please note. This programme will undergo periodic review in March 2016. As such, module and pathway information may change. Refer back to this course page for the most up-to-date information at that point.​​​

See the website https://www.cardiffmet.ac.uk/schoolofsport/courses/Pages/Sport-Management-and-Leadership.aspx

​Course Content​​

Drawing on management and leadership perspectives, the programme critically examines the sport and leisure industry, its environment ad current challenges. There is a clear focus on applied and experiential learning. This is achieved by drawing extensively on sports organisations operating across all sectors of the industry and on using external speakers who are experts in their field to bring real life issues and challenges into the classroom. A high quality experience is provided with teaching undertaken in small groups and an emphasis on interaction and group work.

All students study five core modules which embrace key management and leadership topics as well as research skills and developing a personal leadership plan. There is one option module and students can decide whether to undertake this or an alternative independent piece of work. Completion of the MA requires students to undertake a sustained project either a traditional dissertation or a Final Project. The 'live' Final Project is a further unique feature available to those with appropriate experience.

Core Modules:
- Principles for Management and Leadership (20 credits): This is an introductory module that considers three principal themes: 1) management and leadership principles, 2) Overview of sport and sport policy in the UK, 3) governance arrangements for modern sports organisations.

- Leadership and Entrepreneurship (20 credits): This module focuses on developing an understanding of what leadership and entrepreneurship is and draws extensively on the experience of leaders working in sport and / or related fields.

- Organisational Strategy (20 credits): This introduces the concept of strategy and analyses the external and internal environment. Other features of the module include: marketing and brand management as a way of positioning an organisation; organisational change; stakeholders; culture and politics.

- Personal Skill and Leadership Development (20 credits): This module aims to focus on you as the student learner, your ability to be a reflective practitioner and identify your personal/professional needs. It also focuses on peer mentoring which has direct relevance to the cohort working together.

- Research Skills for Management and Leadership (20 credits): This module aims to hone students' understanding of research. It focuses on developing critical awareness and reading skills. It also considers the role of research as relevant to modern organisations.

Option Module:
Students have the choice of:
- Improving Business Performance (20 credits): This module develops a critical understanding of why organisations must consider organisational performance and what tools there are to assist in this process. Students are challenged to look at their own organisation and develop a critical approach to developing performance;

- Independent Choice (20 credits): This module provides students with the option of studying an area of particular interest. This may relate specifically to the sport environment (disability, community development, partnership) or it may relate specifically to a management/leadership subject area (finance, marketing, IT, etc).

On successful completion of the taught modules (above) students may undertake the Final Project (equivalent of 3 modules / 60 credits) that leads to the award of MA: Sport Management and Leadership.​​

Assessment

Assessment varies from essays to presentations and plans with students critically evaluating and reflecting on specific issues. The contact teaching time for each 20 credit module is four days with some additional days allocated for induction and presentations.

Employability & Careers​

The programme is directed towards employability both in terms of developing and enhancing the careers of those already working in the sport sector and preparing immediate graduates and those seeking a change in their career to be competitive in the employment market. There is an emphasis on developing personal management and leadership skills and we encourage students to work together to develop and hone these.

Find information on Scholarships here https://www.cardiffmet.ac.uk/scholarships

Find out how to apply here https://www.cardiffmet.ac.uk/howtoapply

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Luxury Brand Management Innovation focuses on managing the relationship between luxury brands, high value services and consumer behaviour. To understand these complex relationships, you will gather and analyse customer and market data, to understand who the customers are, why they buy, and appreciate the value of brands and brand strategy.

Luxury Brand Management equip you to analyse new, sub-brands and established brands; and at a more strategic level, analyse issues around brand loyalty, equity and value.

Luxury Brand Management requires sensitivity to customer perceptions of established aesthetics and the potential for higher levels of engagement/participation and affinity-enabling services.

The course will take you through the various stages needed to turn a luxury brand into a ‘lived’ experience providing insightful thinking and practical strategies into what makes a luxury brand ‘high value’ in terms of meaningful interactions and diversified services with customers/markets.

Study units

Stage One: developing a knowledge base and new reference points - introduces you to a range of theories and practices in the strategic use of design and innovation, with a particular focus on the method of design thinking and how it relates to luxury brand management.

- Unit 1: Cultural and Contextual Design Studies
- Unit 2: Practical Application of Design Thinking in Luxury Brand Management
- Unit 3: Managing Design in a Global Society and Economy

Stage Two: putting new learning into a professional context – develops the practical application of design thinking with a focus on innovation and industry oriented professional practice.

- Unit 4: Professional Practice in Management and Consulting
- Unit 5: Strategic Design and Innovation
- Unit 6: Studio Practice

Stage Three: evaluating and advancing existing knowledge

- Unit 7: Major Project.

Course aims:

- To enable the development of high value services and luxury brands.
- To develop an understanding of personalised multi-platform experiences and interactions which can add value to, and build a brand on a global scale.

Programme Aims for the Master of Design

The Master of Design programme aims to provide the opportunity for you to develop creative thinking and innovative strategies through an advanced understanding of the practical application of design thinking and design strategy to management and organisational leadership, in order to equip you with the knowledge and skills to apply your learning in a global context. In particular, this programme aims:

- To equip you with an advanced knowledge and understanding of the contextual background to, and developments in design thinking and to reflect on that learning in order to advance your own practice and subject area and to innovate.

- To develop effective managers and leaders with effective design management skills who through creativity and global awareness are able to influence and create positive change in their organisations whether at an operational or a strategic level.

- To equip you with independent study skills that support research, practice and professional development and allow you to continue developing as life-long learners throughout their professional lives maintaining contact with emerging practice from a variety of fields.

- To provide a stimulating environment, which is supportive, flexible and collaborative and allows you to develop your potential.

- To develop a high level of professionalism and confidence to initiate and lead complex design projects involving diverse disciplines and business functions.

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As consumers become more sophisticated and the choice of products even greater, the need to differentiate through strategic brand and design management has become increasingly important. With this programme you’ll explore the value of brand and design management in an era of increasingly saturated markets. As well as developing brand-related theoretical understanding and practical focus, you’ll have the opportunity to develop entrepreneurial, leadership, research and communications skills.

Key features

-Receive one-to-one mentoring from an experienced brand professional currently working with a locally, nationally or internationally recognised organisation. Take advantage of their expertise to develop your practical skills and understanding of the industry, and access the insider information to help you prepare to enter the workplace.
-Build the breadth of knowledge that allows you to succeed by developing a practical and theoretical understanding of all aspects of brand and design management, including: consumer psychology; managing creative people; trademark, copyright and branding law; entrepreneurship; leadership and product policy and portfolio management.
-Explore the wider context of brands in today’s society and how they are affected by and influenced by political and cultural trends. You will develop the “big picture” thinking help you stand out of the crowd.
-Benefit from access to a dedicated seminar series delivered by executives from organisations within the industry and branding, advertising and design agencies.
-Build the practical skills with a programme focused upon hands-on learning, delivered by staff that are active researchers within the subjects they teach.
-Supplement your academic studies with field trips to visit organisations that have developed or have been instrumental in developing unique, innovative or powerful brands, giving you access to unique insights into the industry.

Course details

Core modules
-MKT712 Consumer Psychology and Brand Behaviour
-SRE712 Research Methods for Decision Making
-LAW711 Trademark, Copyright and Design Law
-MKT711 Brands and the Value of Design
-HRL710A Leadership and Management Essentials
-MKT709 Strategic Brand Management
-MKT710 Brands, Culture and Society
-MKT707 Product Policy and Portfolio Management
-ENT705SU Entrepreneurship and Small Business Growth

Every postgraduate taught course has a detailed programme specification document describing the programme aims, the programme structure, the teaching and learning methods, the learning outcomes and the rules of assessment.

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90% of all marketing roles require some digital marketing experience or analytical skills (McKinley Partners, 2016). The marketing environment has changed and digital skills are now key to success in the global market. Update your skills set through the critical examination of today’s digital environment with a specific focus on the impact of technology on brand and consumer engagement.

Programme Description

We’ve combined our research-led knowledge with practical expertise from the private and public sectors to build a programme that will prepare you with the essential knowledge and skills to become a digital thought leader and to move your career forward.

We focus on the core concepts and principles of digital and brand marketing, data analytics and game design with a global digital environment. You’ll study topics in digital marketing, brand development, digital branding and marketing strategy, along with data analytics and the principles of game design. Additionally you’ll undertake two research focused modules, including your dissertation.

This is a new programme, developed with industry support to meet the requirements for modern marketers. Our graduates will have the skills and knowledge to move from a traditional marketing role into a digital role, such as digital brand manager, marketing manager, social media and digital analytics manager, or to move into a leadership role in marketing, brand development and strategy in today’s global and digital economy.

A flexible course allowing you to manage your own timetable and study online combined with real-time video and chat sessions working together with your peers. Course material includes dynamic video lectures, collaborative group projects and online support from your tutors.

Graduate Opportunities

There is a high demand for graduates with digital marketing skills. With a global outlook, an appreciation for responsible leadership and strong employability skills prospects of graduates from this programme include a range of roles such as Marketing Manager, Brand Manager, Project Manager, Social Media and Data Analytics Consultant and Project Manager, both in the UK and internationally.

Teaching Methods

A flexible course allowing you to manage your own timetable and study online combined with real-time video and chat sessions working together with your peers. Course material includes dynamic video lectures, collaborative group projects and online support from your tutors.

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A unique programme, designed to reflect the distinctive nature of the luxury brand industry.

This programme has several different available start dates and study methods - for more information, please view the relevant web-page:
SEPTEMBER 2017 (Part Time) - http://www.gculondon.ac.uk/study/coursedetails/index.php/P02954-1PTL-1718/Luxury_Brand_Marketing_(Part-time)?utm_source=GCUL&utm_medium=web&utm_campaign=courselisting

JANUARY 2017 (Part Time) - http://www.gculondon.ac.uk/study/coursedetails/index.php/P02954-1PTLB-1617/Luxury_Brand_Marketing_(Jan_-_PT)?utm_source=GCUL&utm_medium=web&utm_campaign=courselisting

JANUARY 2017 (Full Time) - http://www.gculondon.ac.uk/study/coursedetails/index.php/P02902-1FTLB-1617/Luxury_Brand_Marketing_(Jan)?utm_source=GCUL&utm_medium=web&utm_campaign=courselisting

JANUARY 2018 (Full Time) - http://www.gculondon.ac.uk/study/coursedetails/index.php/P02902-1FTLB-1718/Luxury_Brand_Marketing?utm_source=GCUL&utm_medium=web&utm_campaign=courselisting

JANUARY 2018 (Part Time) - http://www.gculondon.ac.uk/study/coursedetails/index.php/P02954-1PTLB-1718/Luxury_Brand_Marketing_(Part-time)?utm_source=GCUL&utm_medium=web&utm_campaign=courselisting

Programme Description

Our Masters in Luxury Brand Marketing is a programme which provides you with the specialist skills, industry knowledge and expertise necessary for a successful career in a niche and innovative industry.

You’ll study a range of topics, providing a breadth of knowledge and understanding of marketing specifically related to luxury brands, with a focus on critical insights into luxury consumer behaviour, luxury branding and marketing communications and examination of legal aspects of branding within a luxury context. We’ll help you develop your intellectual skills together with the contemporary skills and practices needed to excel in the industry.

There is also an opportunity to complete a work placement, volunteering work, desk based consultancy or even study abroad. Students are also given with the opportunity to engage in independent research through the research project.

The programme aims to provide an opportunity for graduates to study luxury marketing within a global context whilst also being aware of the wider responsibilities of businesses including responsible leadership. On graduation you’ll be well positioned to operate as a manager within an increasingly competitive and digitally orientated industry with an international scope.

The University has built upon a wealth of expertise in the luxury sector from our academic and honorary professors who come from and continue to work as leaders in industry. The primary aim is to equip students with a contemporary understanding of luxury brand marketing, in order to meet the needs of the luxury brand industry. It is intended that future graduates will be able to perform as professionals applying their knowledge, analytical and personal skills and competences in order successfully achieve jobs within the luxury brand sector.

Programme Leader

Tim Jackson teaches the MSc Luxury Brand Marketing course.

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This innovative MBA programme responds to a growing demand for skilled managers with a thorough understanding of luxury brand management strategies and tools.

The programme builds on the success of the MBA Luxury Brand Marketing and continues to provide an outstanding platform for exploring the evolution of the global luxury market.

This programme has several different available start dates and study methods - for more information, please view the relevant web-page:
SEPTEMBER 2017 (Part Time) - http://www.gculondon.ac.uk/study/coursedetails/index.php/P02952-1PTL-1718%20/Luxury_Brand_Management_(Part-time)?utm_source=GCUL&utm_medium=web&utm_campaign=courselisting

JANUARY 2017 (Part Time) - http://www.gculondon.ac.uk/study/coursedetails/index.php/P02952-1PTLB-1617/Luxury_Brand_Management_(Jan_-_PT)?utm_source=GCUL&utm_medium=web&utm_campaign=courselisting

JANUARY 2017 (Full Time) - http://www.gculondon.ac.uk/study/coursedetails/index.php/P02900-1FTLB-1617/Luxury_Brand_Management_(Jan)?utm_source=GCUL&utm_medium=web&utm_campaign=courselisting

JANUARY 2018 (Full Time) - http://www.gculondon.ac.uk/study/coursedetails/index.php/P02900-1FTLB-1718%20/Luxury_Brand_Management?utm_source=GCUL&utm_medium=web&utm_campaign=courselisting

JANUARY 2018 (Part Time) - http://www.gculondon.ac.uk/study/coursedetails/index.php/P02952-1PTLB-1718%20/Luxury_Brand_Management_(Part-time)?utm_source=GCUL&utm_medium=web&utm_campaign=courselisting

Programme Description

The MBA Luxury Brand Management programme is designed to equip candidates who have the relevant managerial experience with specialist advanced knowledge and skills to move on to the next level of their career.

The design of the programme will help students gain a deep understanding of the complexities of management within the context of luxury organisations, particularly as luxury markets continue to become more competitive and multi-dimensional, and luxury consumers become more polarised.

There is a strong emphasis throughout the programme on the collection and analysis of data to support complex decision-making. Students will develop the analytical skills necessary to examine a wide range of issues affecting the luxury sector and the ability to construct creative solutions. Active experiential learning will enable students to develop strategic thinking, leadership, interpersonal and group skills and a deeper entrepreneurial outlook. Problem-solving capabilities will also be cultivated through case studies, business games and a live briefs project, created in partnership with leading luxury organisations.

Luxury brands will continue to succeed through the key elements of authenticity, exclusivity and craftsmanship, but today these need to be balanced with 24/7 access and immediacy, and reflect advancements in digital technologies and the increasing power of the consumer. The MBA Luxury Brand Management examines how luxury brands need to find innovative ways to address the classic trade-off between rarity and global expansion.

Programme Leader

Tim Jackson teaches the MBA Luxury Brand Management course.

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Empower yourself to create brands that people love

Do you want to make an impact on the real business value of brands? Do you have flair for creativity and strategic thinking? Whether you aspire to work as brand manager for top brands or you want to shape new brands, this programme is the way to go.

The digital economy, new media and the changing demographics demand that the traditional brand leadership be revisited. To create and manage brands, it is crucial for the brand managers to have the right blend of creative and strategic skills as well as thorough knowledge of cross media channels.

In this programme, students learn about the contemporary challenges in brand management and gain a deep understanding of methods and tools to design creative solutions and media products while navigating the complex brand architectures. The practice-oriented program teaches students how to combine management with creative planning and prepares them for leadership roles in brand development, marketing communication, and design.


Learning by doing:
With a large network of more than 500 partner companies, our students have unmatched proximity to the media and design industry. Through exciting practice-projects with our partners, students have the opportunity to gain real work experiences while studying. See what kind of exciting projects our students get to work on here: http://www.macromedia-university.com/projects.html


The benefits of choosing Macromedia University
• Top position in CHE Ranking 2014/15
• Small classes with intensive, individual supervision
• Globally recognized, state-approved degrees, accredited by FIBAA
• Campuses in Berlin & Munich: two of the Top 5 “Most Affordable Cities for Students 2015” worldwide
• Authentic, practice oriented projects with over 500 well-known companies
• Highly qualified professors and industry insiders as lecturers
• International students from all continents
• Career perspectives in Germany: 18 months visa after successful graduation
• Master’s degree over three days a week (e.g. from Thursday to Saturday)
• Pre-Semester course available online
• Buddy network for international students
• Several Programmes entirely in English
• Campus locations situated in the very centre of Germany’s industrial locations
• Worldwide network of Partner Universities


Registration deadline:
Summer term: Non-EU 15.01 / EU 15.02
Winter term: Non-EU 15.07 / EU 15.08

Contact us:
Our student advisors are always happy to answer any questions you may have. You can use our online chat or contact us via WhatsApp to talk to us. You can also give us a call or use the information request form on our international website http://www.macromedia-university.com

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Get ahead in the travel industry as you learn the skills to fast track your journey into leadership and management. This course is perfect if you're working in travel and want to progress into a senior position, or simply if you want to take your first steps into this dynamic sector.

We know what travel executives are looking for when recruiting managers - using insights from our contacts at some of the world's best known travel organisations, including ABTA, easyJet and Virgin Holidays, we created this course to help you become a successful travel manager.

You will study all areas of the industry from tour operators to transport providers as you learn the foundations of leading and managing travel organisations. This course focuses on business acumen, financial management and strategic management skills. You will also explore the role of technology in the travel industry and the impact of social media on contemporary marketing, together with the hot topics that dominate travel today, including sustainable tourism and the growth of online booking.

You'll examine the demand areas of the industry as they continue to grow and learn what it takes to keep ahead in this vibrant and diverse field.

- Research Excellence Framework 2014: 59% of our research submitted was assessed as world leading or internationally excellent.

Visit the website http://courses.leedsbeckett.ac.uk/travel_business_leadership_msc

Mature Applicants

Our University welcomes applications from mature applicants who demonstrate academic potential. We usually require some evidence of recent academic study, for example completion of an access course, however recent relevant work experience may also be considered. Please note that for some of our professional courses all applicants will need to meet the specified entry criteria and in these cases work experience cannot be considered in lieu.

If you wish to apply through this route you should refer to our University Recognition of Prior Learning policy that is available on our website (http://www.leedsbeckett.ac.uk/studenthub/recognition-of-prior-learning.htm).

Please note that all applicants to our University are required to meet our standard English language requirement of GCSE grade C or equivalent, variations to this will be listed on the individual course entry requirements.

Careers

You will have the grounding you need to move into management in the travel industry, whether you work for, or aspire to work for, a travel agency, tour operator or in the marketing and insurance sectors. Benefit from our industry partnerships with the top-name travel companies who contributed to our course content. Created by the travel industry to suit their specific needs, you'll gain from this expertise so you stand out in the job market.

- Product Manager
- Brand Manager
- Sales and Marketing Manager
- Business Development Manager

Careers advice: The dedicated Jobs and Careers team offers expert advice and a host of resources to help you choose and gain employment. Whether you're in your first or final year, you can speak to members of staff from our Careers Office who can offer you advice from writing a CV to searching for jobs.

Visit the careers site - https://www.leedsbeckett.ac.uk/employability/jobs-careers-support.htm

Course Benefits

We are one of only four universities in the UK to be recognised as a Centre of Excellence by the Institute of Travel & Tourism (ITT). You will become a student member of this professional body, giving you access to networking opportunities. You can attend the ITT's student-focused events such as the annual student conference at World Travel Market in London - a great place to meet like-minded people and create connections to help you in the future.

Delivered purely through online learning, this flexible way of studying makes it easier to fit your work around your current job and family life. You only need to commit to 10 hours online study a week.

Modules

Responsible Tourism Theory & Practice (20 credits)

Technology for Travel (20 credits)
Learn about new developments, how technology influences business, how to assess the need for technology and make investment decisions.

Experiential Marketing (20 credits)
Learn how experiences can communicate brand values and influence consumer behaviour within offline and online environments including social media.

Creativity & Innovation (20 credits)
You'll learn methods and techniques to help organisations innovate effectively and professionally.

Financial Management for Travel (20 credits)
Develop advanced financial management skills, with insights into corporate finance, money markets, and foreign exchange.

Strategic Management for Travel (20 credits)
Develop your critical evaluation skills and learn how to create and deliver successful management strategies.

Masters Research Methods (20 credits)
Gain the knowledge, skills and techniques to develop your abilities to conceive, plan and execute research, preparing you for your chosen major research project.

Masters Research Project (40 credits)
Undertake an extended study of a topic related to the travel industry using the skills and knowledge you've developed during the Masters Research Methods module.

Facilities

- Online Library
Global access to Leeds Beckett's extensive online library, plus free eBooks to supercharge your study.

- Dedicated Support Team
A highly-skilled and dedicated support team whose job is to work with you through every step of your online learning.

- Virtual Learning Environment
A Virtual Learning Environment that's easy to use and available whenever and wherever you are.

Find out how to apply here - http://www.leedsbeckett.ac.uk/postgraduate/how-to-apply/

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This is a career development programme aimed at experienced business professionals with more than two years' business experience.

You will develop and transform your leadership skills through strategic management. Your studies at our Leeds Business School will develop your managerial style and transform you into a strategic thinker, helping to prepare you for the uncertain global environmentnow faced in business.

After trialling your concepts in the Business Consultancy Project module, you will feel confident in applying and using theory in a practical way. You will expand your knowledge of management theories and you will be able to specialise in a particular field of interest.

MBA Course Specialisms:
To help you on the path to becoming industry experts, we offer the following specialisms: Healthcare Management, Marketing, Human Resources, PR, Supply Chain Management, Accounting, Finance and Accounting, and Finance. This means you will complete two options from the above list and conduct your Consultancy Project in that area of industry.

January entrants please note: in order to complete 12 months of academic study delivered in University term time, the total length of your programme will be 18 months to include recognised University vacation periods.

- Research Excellence Framework 2014: twice as many of our staff - 220 - were entered into the research assessment for 2014 compared to the number entered in 2008

Visit the website http://courses.leedsbeckett.ac.uk/executivemba

Mature Applicants

Our University welcomes applications from mature applicants who demonstrate academic potential. We usually require some evidence of recent academic study, for example completion of an access course, however recent relevant work experience may also be considered. Please note that for some of our professional courses all applicants will need to meet the specified entry criteria and in these cases work experience cannot be considered in lieu.

If you wish to apply through this route you should refer to our University Recognition of Prior Learning policy that is available on our website (http://www.leedsbeckett.ac.uk/studenthub/recognition-of-prior-learning.htm).

Please note that all applicants to our University are required to meet our standard English language requirement of GCSE grade C or equivalent, variations to this will be listed on the individual course entry requirements.

Careers

Your MBA has been accredited via a number of additional awards by the Chartered Institute of Management (CMI). This means that you can gain up to three additional CMI qualifications: Level 7 Diploma Strategic & Leadership, Level 8 Certificate Strategic Direction & Leadership, Diploma in Management Consultancy.

- Human Resource Manager
- Supply Chain Manager
- Accounts Manager
- Marketing Director

Careers advice: The dedicated Jobs and Careers team offers expert advice and a host of resources to help you choose and gain employment. Whether you're in your first or final year, you can speak to members of staff from our Careers Office who can offer you advice from writing a CV to searching for jobs.

Visit the careers site - https://www.leedsbeckett.ac.uk/employability/jobs-careers-support.htm

Course Benefits

Our aim is to give you the space to think and critically appreciate your current strengths and areas for development and to gain insight into both your leadership skills and the management challenges you face. We help you to develop and apply new decisive leadership methods to enable you to raise your game.

The MBA (Executive) recruits experienced practitioners who wish to both accelerate their career opportunities and directly apply their learning to enhance their own performance and that of their organisation. You will be encouraged to share your working experiences with fellow delegates and with expert staff who can support you to devise practical solutions to your leadership challenges. The MBA (Executive) course has been delivered successfully here at Leeds Business School since 1991. The course is based at the multi award-winning Rose Bowl, which opened in the heart of the city's business quarter in 2009.

We're dedicated to supporting your professional development - that's why we offer a guest lecture programme. Past speakers include the CEO of the London Stock Exchange, Shadow Chief Secretary to the Treasury, past Chair and President of the Academy of Marketing, Chief Executive of the British Bankers Association, the Chief Economist of Yorkshire Bank and the Editor of Cosmopolitan. To see our full programme and to register for a lecture click here (http://www.leedsmet.ac.uk/guestspeakers).

Core Modules

Accounting & Finance for Decision Making
Develop the key decision-making skills by applying accounting and financial techniques to assist in control and planning at management level.

Business Consultancy Project
Apply your learning to a real organisational issue of strategic level across any relevant business and management disciplines. You'll be encouraged to work independently and also manage a client consultant relationship.

Contemporary Marketing
Examine both traditional and digital-based marketing concepts and activities and develop an integrated approach fit for the 21st century.

Organising & Managing for Performance
Explore key topic areas in the study of organisational behaviour and HRM and develop effective management practices linked with performance measures and business success.

Self-Effectiveness & Leadership Performance
Exploit your academic and vocational potential within a framework of lifelong learning, initially through the exploration of current strengths/weaknesses and the identification of personal development goals.

Strategic Management
Evaluate decisions that managers are faced with in complex and dynamic environments, combining multiple perspectives of business and management (leadership, creativity and human capital, finance and environmental analytics, creativity and strategic thinking approaches).

Dr Vish Maheshwari

Senior Lecturer

"My passion for education led me to the world of academia. Engaging with students and being a crucial part of their career development is what I find most rewarding. I strongly believe in providing a challenging but constructive research-focussed academic environment for our students."

An active contributor to the development of research in marketing, Dr Maheshwari focusses on aspects of branding, brand development and management through publications in internationally recognised academic journals. He also contributes to reviews and panel discussions at various international conferences.

Facilities

- Library
Our libraries are two of the only university libraries in the UK open 24/7 every day of the year. However you like to study, the libraries have got you covered with group study, silent study, extensive e-learning resources and PC suites.

- The Rose Bowl
The Rose Bowl has impressive teaching spaces, auditoriums, conference facilities and an outstanding local reputation as a business hub. The Rose Bowl puts our students at the centre of a dynamic business community.

Find out how to apply here - http://www.leedsbeckett.ac.uk/postgraduate/how-to-apply/

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Introduction

Develop high-level leadership, management, communication and analytical skills for a career in the creative and cultural industries. MA Design Management and Cultures combines academic study with creative and professional practice in a project-led curriculum that draws on a range of interdisciplinary perspectives from business and the arts.

Content

MA Design Management and Cultures combines academic study with creative and professional practice in a project-led curriculum that draws on a range of interdisciplinary perspectives from business and the arts.

The content of the MA Design Management and Cultures course reflects current knowledge, debates and issues within the discipline. Students will interrogate, through practical projects, a range of perspectives including: design research methods; design thinking for the cultural and creative industries; branding; the role of creative interventions in brand communications; trend forecasting; strategies for management of brand experiences; design for social needs and sustainability; project management; entrepreneurship and innovation; change management; and design leadership.

The course is designed to support employability and employer engagement by developing both transferable and industries specific high-level skills. There will be regular contact with industry professionals through studio and industry visits, live briefs and guest speaker and networking events.

MA Design Management and Cultures combines an understanding of management and organisation from perspectives drawn from business, the arts and humanities. The curriculum has a professional focus with a strong emphasis on the development of leadership, management, communication and analytical skills.

Structure

MA/Postgraduate Diploma Design Management and Cultures is a four term full-time programme (30 weeks for PG Dip, 45 weeks for MA). Taught within the School of Design at LCC, it is part of a suite of courses that includes MDes Service Design Innovation.

In the autumn term you will critically engage with ‘design thinking’ and concepts and theories of leadership and innovation and experiment with a range of interdisciplinary research methods.

At the start of the spring term you will take the collaborative unit, which is common to all courses at Masters level. Mid-way through the spring term you will consider how design management can bring about transformation within a global context, and explore the role of design in the creation of social, political and cultural meaning.

In the summer term you take the knowledge, skills and experience from the units studied to date on the course and synthesise these through the production of a self-directed major project and associated thesis.

Course Units:

Design Thinking, Leadership and Innovation (40 Credits)
Design Research Methods and Critical Practice (20 Credits)
Collaborative Unit (20 credits)
Global Design Futures (20 Credits)
Design and Cultural Meaning (20 Credits)
Final Major Project and Thesis (60 Credits)

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This course is designed to enable prospective farmers, farm managers and farm management consultants to work at the strategic level of management and leadership in the commercial environment of modern farming and agribusiness. A mix of core business modules with specialist modules on the agricultural industry provide you with the relevant tools, and capabilities to succeed in this profession.

It is as much about management and the business of farming as it is about problem solving and opportunity finding within the agricultural industry. Our graduates are highly adaptable with the knowledge and skills to operate farm-based businesses with an entrepreneurial flair. Many have gone on to become Farm Managers, Consultants, Brand Managers, and Business Directors.

This course is for those from farming backgrounds who are taking on leadership roles within their family business.The course sets out the background, issues and challenges facing the national and global farming industry and helps you understand the value chain from ‘farm to fork’.

This MBA provides a unique opportunity for transatlantic study to put the management theories, concepts and strategies learnt into a European or USA context. You will have the chance to study the first term at the Utah State University or the Royal Agricultural University, with the remaining study periods undertaken at the RAU.

Key benefits

The MBA in Advanced Farm Management is accredited by the Chartered Management Institute. Upon successful completion of the degree, you will be awarded CMI Level 7 Diploma in Strategic Management and Leadership and will therefore become a Member of the Chartered Management Institute (MCMI). You can then apply to the CMI for full Chartered Manager status if you wish.

Structure

The MBA may be studied full-time over 12 months or part-time over two or three years.

You will study eight modules; six business modules in the autumn term, two applied modules in the spring term, plus two elective modules to focus your studies to specific areas of interest. The Applied Research Project is carried out over the summer to be submitted in September. It will be presented as a review paper and as a research paper.

You will take part in lectures, seminars and discussions, farm management activities, and group and individual case study work in a real-world context. Visiting industry experts give students a valuable insight in to the sector in which they are involved.

Modules are assessed through a range of coursework.

Modules

• 4012 Farm Business Management
• 4023 Operations Management
• 4076 Financial Management
• 4214 Sustainable Business Strategy
• 4215 Agricultural Economics
• 4216 Leadership and Change
• 4217 International Marketing Management
• 4219 Sustainable Agricultural Business Principles
• 4220 Applied Research Challenge

Plus further elective modules from:

• 3041 Corporate Finance
• 3211 Practical E-Business and E-Commerce
• 4001 Agricultural Management
• 4078 International Business
• 4080 Development Project Management
• 4203 Small Scale Farming and Local Food Supply
• 4205 Critical Issues in Ethical Leadership
• 4223 Economics of the Environment
• 4228 New Product Development in the Agri-Food Industry
• 4229 Adaptive Management in a Complex World

Study abroad opportunity

Applicants who wish to undertake their Term One modules at Utah State University (USU) will need to ensure that they have indicated this in their application by replying the specific question.

Applicants can participate in the US study only if they have paid the required fees (Home/EU: 1/3 of tuition fees, Overseas: 50% of tuition fees) and identified that they want to participate in the US study programme the latest by 30th June.

Please note that the term for the US study in Utah (USU) starts in the first week of August. Late applications for participation in the US term cannot be considered.

Career prospects

Previous graduates have gone on to develop successful careers as:

• Farm Manager
• Farm Consultant
• Global Brand Manager

Many of our graduates have returned home and are driving the family farming business forward.

How to apply

For information on how to apply, please follow this link: https://www.rau.ac.uk/STUDY/POSTGRADUATE/HOW-APPLY

Funding

For information on funding, please view the following page: https://www.rau.ac.uk/study/postgraduate/fees-and-funding/funding

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his applied MBA takes a holistic approach to strategic leadership, responding to business change, globalisation and organisational complexities. Develop the knowledge and skills needed to manage and lead change – and to create sustainable competitive advantage.

7 reasons to take your MBA here

1. Flexible delivery modes: Designed to suit busy senior professionals - Block Mode - complete in 12 months, with classes Friday (day and evening) plus Saturday.
2. Taught by experienced academics and practitioners: with national and international reputations, who contribute to public policy debate and publish original research.
3.Two residential weekends: intensive learning, life coaching, networking and skills development weekends - where you can learn from (and with) your fellow MBA participants.
4. Live case-study learning: consolidate and apply your learning to real business situations and propose clear, evidence-based solutions to contemporary business problems.
5. Personal growth: develop transferable skills in leadership, communication, teamwork, innovation, creativity, resilience, dealing with ambiguity, persuasive advocacy, problem solving and critical thinking.
6. CMI professional accreditation: opportunity to obtain the Chartered Management Institute (CMI) Level 8 Certificate in Strategic Management and Leadership.
7. Consultancy practice and start-up advice: you'll be able to gain hands-on consultancy experience through the Business Solutions Centre, offering advice to SMEs, as well as accessing business start-up advice for your own entrepreneurial ventures.

An MBA develops...

• your analytical understanding of international business through the critical analysis of new concepts, managerial practices and alternatives
• your strategic thinking applied to a business context
• your skills for leading change, making decisions, adapting to changing circumstances, enterprise and sustainability
•your cultural intelligence in an increasingly multicultural globalised business environment
• the business analysis techniques you'll need, including the ability to select the appropriate analytical tools.

On completion...

• you'll understand business stakeholders, resources and financing; maximising efficiency to add value to an organisation and society
• you'll be able to critically analyse and take informed decisions within the constraints of complex global business environments
• you'll integrate functional knowledge and apply your strategic management skills to successfully manage, negotiate, lead and manage teams through the constantly changing environment to achieve organisational goals
• you'll operate ethically and effectively, acting with integrity in cross-cultural settings and understanding the nature of globalisation
• understand how you can enhance their career and have a commitment to lifelong learning
• as an MBA graduate you can be confident that you'll succeed in a wide range of management, leadership roles and entrepreneurial roles, independent of industry or sector.

Modules

Inside the modern organisation
Creating transformational organisational strategy
Leading change, performance and effectiveness
Applied management consultancy
MBA business project

Optional modules:

Managing virtual work
Intercultural management
Everyday sustainability for business
Managing across cultures
Business ethics
Integrated marketing communications
International brand management
International banking
Institutional fund management
Corporate governance – principles and practice
Global operations and logistics
Business data for decision making
Enterprise and entrepreneurial management
International trade policy and analysis
Leading continuous quality improvement in healthcare
Mentoring and coaching for leadership in healthcare
Leading in patient and public engagement
Public management and policy
Management in Not for Profit organisations

Teaching and learning

The core areas of study are based on the following key themes:

• Inside the Modern Organisation
• Creating Transformative Competitive Advantage
•Leading Change, Performance and Effectiveness
• Applied Consultancy

Each of these four themes is informed by six strands of subject specialist knowledge: Economics, Accounting and Finance, Human Resource Management, Operations and Project Management, Marketing and Leadership and Strategic Management. The delivery of the modules is sequential so that you're able to apply the latest managerial theories to a real life situation in a holistic approach from the outset.

Although the acquisition of knowledge and understanding will be delivered through a variety of strategies, the use of real life case studies is central to our teaching and learning strategy.

Strategy for teaching and learning

Real life case study:
At the start of the course each participant chooses a case study (or case studies if one does not cover all scenarios) based on their disciplinary background and/ or the chosen MBA flavour. The teaching methods are integrated throughout the four core modules and demonstrated in examples and applied to the case study. For example, under the first module-Inside the Modern Organisation – the case study is used so that the participant can address the key issues across the various disciplinary streams.

Master classes:
A series of master classes delivered by external experts in the various specialist fields will be delivered throughout the academic year enabling our students to engage with contemporary management issues.

Residential weekends:
Two residential events will support students learning

Lectures, seminars and workshops:
Each of the four core modules will be delivered by a team of academics from each of the subject discipline stream. Interactive seminars and workshops will support the lectures and have a strong focus on small group activities to encourage the active participation of students throughout the academic year, developing peer learning, the sharing of knowledge and support amongst the diverse student body.

Self-managed learning:
Self-managed learning activities to supplement and consolidate classroom based activity include: reading texts and relevant journals, application of knowledge to additional problem based exercises, engaging in coursework, group discussion, review of key topics and examination preparation where appropriate. Many of these activities are supported by the virtual learning environment (VLE).

Professional links

LSBU has recently been appointed, as one of a small group of universities, to Buying Solutions Pan Government Framework Agreement of study and qualifications in Masters in Business Administration (MBA) and Masters in Public Administration (MPA). We are the only London-based university to be approved to deliver both the MPA and MBA awards to government staff on a part-time and executive basis.

Employability

Employment prospects are excellent. Successful students can, in addition to senior management roles, build a career in a variety of roles in consulting, marketing, finance and human resource management. In this respect the personal development emphasis on the course reflects the skills demanded for flexible roles in managing across a variety of organisational cultures and functions inside multinational companies.

LSBU Employability Services

LSBU is committed to supporting you develop your employability and succeed in getting a job after you have graduated. Your qualification will certainly help, but in a competitive market you also need to work on your employability, and on your career search. Our Employability Service will support you in developing your skills, finding a job, interview techniques, work experience or an internship, and will help you assess what you need to do to get the job you want at the end of your course. LSBU offers a comprehensive Employability Service, with a range of initiatives to complement your studies, including:

• Direct engagement from employers who come in to interview and talk to students
• Job Shop and on-campus recruitment agencies to help your job search
• Mentoring and work shadowing schemes.

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