Our MBA Luxury Brand Management builds on GCU London's expertise in the luxury industry. We developed this innovative programme to meet the growing demand for experienced managers who really understand luxury brand management.
Through this programme, you'll master the tools and strategies of the global luxury market, launching your successful career in this fascinating industry. Luxury markets are becoming more competitive, more complex and more polarised; with the relevant, up-to-date industry knowledge you'll acquire in this programme, you'll be ready to meet those challenges head-on.
The curriculum emphasises data analysis to support evidence-based decision-making.
In the MBA Luxury Brand Management, you will explore key brand concepts such as authenticity, exclusivity and craftsmanship, balanced with brand access and immediacy. Then you'll develop your understanding of how these issues intersect with digital technology and contemporary culture.
At GCU, you'll join a welcoming and career-focused community of learners, professors and professionals. You'll find personal support as you work hard to achieve the successful career that's right for you.
Our well-established links with industry together with current thinking and research has shaped the structure of the programme, which consists of 7 modules, plus a dissertation.
Luxury Perspectives and Practice
Designed to critically assess the complexities of the luxury concept and the evolution of the global luxury sector. Students will analyse how perceptions of luxury value evolve across different product/market contexts and will investigate how individual consumers’ characteristics, social dynamics and brand related factors affect decisions to purchase luxury products and services.
Finance and Wealth Management
Develops a critical awareness of modern wealth management and builds on students' previous exposure to the financial management principles and techniques. The module will focus on all three major aspects of wealth management, which would be: wealth creation, wealth preservation and wealth transfer.
Luxury Distribution and Retail
Provides a critical analysis of management trends and developments with respect to the retailing and distribution of luxury goods and services. The dimensions of the luxury retail experience are considered - with a particular emphasis upon the creation of differential advantage through store image creation and customer service.
Strategy Leadership and Social Responsibility
Enables students to critically analyse the roles that managers play in formulating, implementing and evaluating strategy within organisations in the luxury sector. Students are encouraged reflect upon the importance of leadership in developing, protecting and exploiting strategic capabilities within organisations. The module is designed to help students take on a significant leadership role in their future careers in the luxury sector.
Strategic Brand Management
Explores the nature and role of the product from the perspective of brand delivery and experience across a range of luxury sectors. It highlights the importance of effective brand management in the luxury goods and services sector through a detailed consideration of the relative literature, supported by contextual examples.
Legal Aspects of Brand Management
Focuses on and contextualises niche aspects of law so as to be accessible to those without prior legal study of intellectual property law or regulation. It provides foundations for critical, analytical and legally creative thinking while exploring legal issues related to trademarks, domain names, passing off, design rights, patent rights, copyright, and issues relating to advertising standards.
Research Project: Design and Methods
Introduces students to research approaches and time management skills essential for their research project. The module provides essential knowledge of research design across key areas and adopts a critical perspective in comparing and contrasting alternative research models.
Dissertation
The final element of the programme is the dissertation, which provides you with an opportunity to design and undertake a piece of original research in a selective area of Luxury Brand Marketing. As part of the research, students have the opportunity to apply theories, concepts, theories and frameworks introduced in the modules that were previously taught.
The dissertation can assume one of 3 forms: An Applied Research Project, an Inquiry Project or a Business Consultancy Project.
Students studying the MBA Luxury Brand Management will be part of a small and focused class, a mix of local and international students sharing management expertise and benefiting from teaching by world-class professors, with research and professional experience as well as close links to industry.
The diversity and experience brought to the class by each individual is one of the primary strengths of the MBA Luxury Brand Management in GCU London. The programme is designed to promote informal peer support and knowledge sharing networks, helping them to become effective, independent, lifelong learners.
International academics from France, Spain, Italy, Taiwan, China and the USA have visited GCU London to gain insight into our teaching.
A number of assessment methods are used in the programme, which vary between modules, and include: group work, case studies, written coursework, group presentations, projects and a research-based dissertation.
GCU's MBA Luxury Brand Management produces graduates who are successful leaders and responsible global citizens, with the relevant, practical skillsets that employers value. The programme will help you build on your managerial experience with an in-demand specialisation so you can advance in your career.
Do you want to make an impact on the real business value of brands? Do you have flair for creativity and strategic thinking? Whether you aspire to work as brand manager for top brands or you want to shape new brands, this programme is the way to go.
The digital economy, new media and the changing demographics demand that the traditional brand leadership be revisited. To create and manage brands, it is crucial for the brand managers to have the right blend of creative and strategic skills as well as thorough knowledge of cross media channels.
In this programme, students learn about the contemporary challenges in brand management and gain a deep understanding of methods and tools to design creative solutions and media products while navigating the complex brand architectures. The practice-oriented program teaches students how to combine management with creative planning and prepares them for leadership roles in brand development, marketing communication, and design.
Learning by doing
With a large network of more than 500 partner companies, our students have unmatched proximity to the media and design industry. Through exciting practice-projects with our partners, students have the opportunity to gain real work experiences while studying. See what kind of exciting projects our students get to work on here: http://www.macromedia-university.com/projects.html
The benefits of choosing the Macromedia University
• Top position in CHE Ranking 2014/15
• Small classes with intensive, individual supervision
• Globally recognised, state-approved degrees, accredited by FIBAA
• Campuses in Berlin & Munich: two of the Top 5 “Most Affordable Cities for Students 2015” worldwide
• Authentic, practice oriented projects with over 500 well-known companies
• Highly qualified professors and industry insiders as lecturers
• International students from all continents
• Career perspectives in Germany: 18 months visa after successful graduation
• Master’s degree over three days a week (e.g. from Thursday to Saturday)
• Pre-Semester course available online
• Buddy network for international students
• Several Programmes entirely in English
• Campus locations situated in the very centre of Germany’s industrial locations
• Worldwide network of partner universities
Registration deadline
Summer term: Non-EU 15.12 / EU 15.02
Winter term: Non-EU 15.07 / EU 15.08
In exceptional cases, deadlines can be extended.
Contact us
Our student advisors are always happy to answer any questions you may have. You can use our online chat or contact us via WhatsApp to talk to us. You can also give us a call or use the information request form on our international website http://www.macromedia-university.com
Every organisation demands high-level management in order to run smoothly and efficiently. From strategy and policy to development and innovation, strong managers lead successful businesses, driving them forward and raising their profile, profits and reputation. Open to business, management and economics graduates, this MSc is a specialist programme that will build on your existing skills and knowledge and develop them to Masters level.
The programme introduces students to advanced management concepts through a combination of core foundation subjects alongside the Organisational Leadership & Change pathway. Students also have the opportunity to choose a mixed pathway route, tailoring the programme to their exact requirements.
Find out more about the core Management MSc and other specialist pathways:
The programme is structured into three components; six core foundation subjects (60 credits), one of four specialist pathways (60 credits), and a dissertation (60 credits). The MSc Management programme is assessed by individual coursework, group coursework, and examinations.
Coursework can take the form of short essays, extended essays, reports and presentations, through which students demonstrate their knowledge and understanding.
Taught modules contribute two thirds of the overall degree (120 credits). The final assessment is the 60 credit dissertation (10,000 – 12,000 words), where students conduct their own research aligned to their pathway under the guidance of a supervisor.
Students undertaking the Entrepreneurship & Innovation pathway will also have the opportunity to explore starting-up their own business.
For those without a business, management or economics background please also see our MSc International Business programme.
Specialist pathways
To apply and start studying the core Management MSc or other specialist pathway, please visit the programme pages;
Qualifications
Qualification titles reflect the chosen specialist pathway:
Students will also have the option to study a mixed pathway, graduating with an 'MSc Management'.
The home of Birmingham Business School is University House, conveniently situated on the edge of the main campus opposite the main gate of the University. To the elegant old house of 1908, that houses staff rooms and social space, a new multi-million pound state of-the-art teaching and learning complex has been added giving a unique combination of historic elegance and cutting-edge facilities.
Our students benefit from advanced teaching technology. All fifteen lecture theatres and seminar rooms contain comprehensive audio-visual equipment and sound systems, as well as wireless connectivity and data projection. Three large PC clusters add to computing facilities already available to students across the campus. The main lecture theatre, seating 200, is often utilised outside term-time as a conference facility for local industry.
Birmingham Business School’s brand new Postgraduate Teaching Centre opened its doors to students in autumn 2016. The building is called the Alan Walters Building after the noted economist of the same name. The high quality facilities provide a dedicated space for the Business School’s postgraduate students, and includes communal areas for studying and group work, which will look out over the Green Heart when completed in 2019.
Careers in Business
Careers in Business is a dedicated service for postgraduate Business School students. We’ll help you in all aspects of your career management, from planning your job-seeking strategies, applying for jobs, preparing for interviews and assessment centres and developing your essential employability skills. At the start of your programme you will receive an email from our team, giving details of how you can access Careers in Business Online. Please get in touch to find out how our Careers in Business team can support you.
Our innovative programme attracts teachers from West Sussex, East Sussex, Brighton & Hove, Hampshire, Portsmouth, Surrey and the Isle of Wight.
We have developed a strong collaboration with local authorities and partners to ensure that it supports both local and national requirements and we involve national and international experts to work with us in delivering a relevant and up-to-date programme.
The programme is strongly rooted in work-based practice, equipping SENCOs to evaluate and develop effective leadership and management of SEND provision.
The National Award is required to be at Masters level and you will be awarded a Postgraduate Certificate in Professional Practice with 60 Masters level credits on completion of the programme.
The practical and interactive sessions are an opportunity for SENCOs to meet and discuss topics including:
You will study for your PGCiPP at our Bognor Regis Campus. Over the past few years, we have redeveloped both of our campuses so that you have the best facilities available for your degree.
We pride ourselves on the quality of the learning environment we can offer our students. At the Bognor Regis Campus there is an integrated approach to the provision of learning resources and support.
We offer a substantial collection of books, journals and other materials to help you further your research.
A range of study areas for group and quiet study including Wi-Fi areas for laptop use are available, or you can use our open access PC and Mac areas. We use an electronic learning environment with an expanding portfolio of online library resources from anywhere at any time.
Our brand new award winning Learning Resource Centre is at the heart of the campus hosting a modern library service with areas for quiet and silent study on both floors. Also situated in the LRC is the Support and Information Zone, Costa Coffee and over 80 open access work stations.
An equipment loans centre offers laptops, tablets and other electronic devices for short and long term loans. The campus also offers purpose built classrooms for the teacher training courses, as well as lecture and seminar rooms.
SENCOs who successfully complete the programme will be awarded a Postgraduate Certificate in Professional Practice (60 Masters level credits) and will have the opportunity to continue their study to a full MA qualification.
The PGCiPP: National Award for Special Educational Needs Coordination is delivered part time over one year and includes nine study days and a conference, work-based research, peer support and access to the University library and online resources.
Sessions are aimed at equipping SENCOs to evaluate and develop effective leadership and management of SEND provision and improve the learning outcomes and achievements of pupils who have a special educational need and/or disability.
The practical and interactive sessions are an opportunity for SENCOs to discuss topics including:
The course is structured over one academic year and SENCOs come to the Bognor Regis Campus for one day each month. The interactive seminars include information on current legislation and policies, discussions on practical strategies for their implementation and opportunities for independent study.
You will be required to undertake assignments that are strongly rooted in evidence-based SEND practice in the work place and support you in achieving the Learning Outcomes for SENCOs (NCTL, 2014).
Assignment 1: Commentary (1000 words) A critical understanding of your current role as SENCO.
Assignment 2: Essay (3000 words) Using critical incidents to evaluation your leadership and management role in developing SEND provision in your workplace.
Assignment 3: Presentation (10 minute/2000 word equivalent) – outlining the small-scale research you will undertake in your workplace.
Assignment 4: Research Project (4000 words) on an aspect of SEND provision that promotes inclusive practice in the workplace.
Assignment 5: Portfolio (2000 words) At the end of the programme SENCOs prepare a portfolio of evidence to show how they have met the Learning Outcomes for SENCOs (NCTL, 2014). This will be a critical evaluation of your leadership and management development with supportive evidence from key stakeholders and the changes you have made to SEND provision and inclusive practice in the workplace.
Staff at the university offer support and guidance throughout the programme.
As students of the University, SENCOs also have opportunities to access the library and online resources during the study days and off campus.
Get ahead in the travel industry as you learn the skills to fast-track your journey into leadership and management.
Using insights from senior executives from the world's best known travel organisations, including ABTA, easyJet and Virgin Holidays, we created this course to help you become a successful travel manager.
You will study all areas of the industry, from tour operators to transport providers, as you learn the essential practices for leading and managing travel organisations. This course focuses on developing your business acumen and your financial management and strategic management skills. You will also explore the role of technology in the travel industry and the impact of social media on contemporary marketing.
Taught purely online, this course makes it easier to fit your studies around your job and family life - our Virtual Learning Environment will provide access to all the support and resources you will need.
You will become a student member of the Institute of Travel & Tourism, the leading professional membership body, giving you access to networking opportunities with other travel industry professionals.
Research Excellence Framework 2014
Research Excellence Framework 2014: 59% of our research submitted was assessed as world leading or internationally excellent.
We are one of only four universities in the UK to be recognised as a Centre of Excellence by the Institute of Travel & Tourism (ITT). You will become a student member of this professional body, giving you access to networking opportunities. You can attend the ITT's student-focused events such as the annual student conference at World Travel Market in London - a great place to meet like-minded people and create connections to help you in the future.
Delivered purely through online learning, this flexible way of studying makes it easier to fit your work around your current job and family life. You only need to commit to 10 hours online study a week.
Your enhanced expertise will enable you to lead effectively at operational and strategic levels within the global travel industry, both in the public and private sectors. You will be capable of working in planning roles where your problem-solving, critical thinking, and decision-making abilities will enable you to inspire and lead teams. Graduates have secured managerial positions for airlines and tour operators, and they have also taken up senior sales and marketing roles and directorships.
This is a career development programme aimed at experienced business professionals with more than two years' business experience.
You will develop and transform your leadership skills through strategic management. Your studies at our Leeds Business School will develop your managerial style and transform you into a strategic thinker, helping to prepare you for the uncertain global environment now faced in business.
After trialling your concepts in the Business Consultancy Project module, you will feel confident in applying and using theory in a practical way. You will expand your knowledge of management theories and you will be able to specialise in a particular field of interest.
To help you on the path to becoming industry experts, we offer the following specialisms: Healthcare Management, Marketing, Human Resources, PR, Supply Chain Management, Accounting, Finance and Accounting, and Finance. This means you will complete two options from the above list and conduct your Consultancy Project in that area of industry.
January entrants please note: in order to complete 12 months of academic study delivered in University term time, the total length of your programme will be 18 months to include recognised University vacation periods.
Research Excellence Framework 2014
Research Excellence Framework 2014: twice as many of our staff - 220 - were entered into the research assessment for 2014 compared to the number entered in 2008.
Our aim is to give you the space to think and critically appreciate your current strengths and areas for development and to gain insight into both your leadership skills and the management challenges you face. We help you to develop and apply new decisive leadership methods to enable you to raise your game.
The MBA (Executive) recruits experienced practitioners who wish to both accelerate their career opportunities and directly apply their learning to enhance their own performance and that of their organisation. You will be encouraged to share your working experiences with fellow delegates and with expert staff who can support you to devise practical solutions to your leadership challenges. The MBA (Executive) course has been delivered successfully here at Leeds Business School since 1991. The course is based at the multi award-winning Rose Bowl, which opened in the heart of the city's business quarter in 2009.
We're dedicated to supporting your professional development - that's why we offer a guest lecture programme. Past speakers include the CEO of the London Stock Exchange, Shadow Chief Secretary to the Treasury, past Chair and President of the Academy of Marketing, Chief Executive of the British Bankers Association, the Chief Economist of Yorkshire Bank and the Editor of Cosmopolitan. To see our full programme and to register for a lecture click here.
The University is an approved centre for the Institute of Directors and our MBA programme can be used as a platform to becoming a Chartered Director. You will be in a position to take up management positions in all sectors and industries, and you will be able to provide the effective direction and leadership that all organisations, whether in the UK or overseas, need.
Strategic management and leadership are what drive successful companies forward, shaping their decision making and helping them achieve their ambitions. Without a strong strategic plan, organisations cannot function at a competitive level, so you will be a key player in your company’s success. Open to business, management or economics graduates, this MSc is a specialist programme that will build on your existing skills and knowledge and develop them to Masters level.
The programme introduces students to advanced management concepts through a combination of core foundation subjects alongside the Strategy pathway. Students also have the opportunity to choose a mixed pathway route, tailoring the programme to their exact requirements.
Find out more about the core Management MSc and other specialist pathway:
The programme is structured into three components; six core foundation subjects (60 credits), one of four specialist pathways (60 credits), and a dissertation (60 credits). The MSc Management programme is assessed by individual coursework, group coursework, and examinations.
Coursework can take the form of short essays, extended essays, reports and presentations, through which students demonstrate their knowledge and understanding.
Taught modules contribute two thirds of the overall degree (120 credits). The final assessment is the 60 credit dissertation (10,000 – 12,000 words), where students conduct their own research aligned to their pathway under the guidance of a supervisor.
Students undertaking the Entrepreneurship & Innovation pathway will also have the opportunity to explore starting-up their own business.
For those without a business, management or economics background please also see our MSc International Business programme.
Specialist pathways
To apply and start studying the core Management MSc or other specialist pathway, please visit the programme pages;
Qualifications
Qualification titles reflect the chosen specialist pathway:
Students will also have the option to study a mixed pathway, graduating with an 'MSc Management'.
The home of Birmingham Business School is University House, conveniently situated on the edge of the main campus opposite the main gate of the University. To the elegant old house of 1908, that houses staff rooms and social space, a new multi-million pound state of-the-art teaching and learning complex has been added giving a unique combination of historic elegance and cutting-edge facilities.
Our students benefit from advanced teaching technology. All fifteen lecture theatres and seminar rooms contain comprehensive audio-visual equipment and sound systems, as well as wireless connectivity and data projection. Three large PC clusters add to computing facilities already available to students across the campus. The main lecture theatre, seating 200, is often utilised outside term-time as a conference facility for local industry.
Birmingham Business School’s brand new Postgraduate Teaching Centre opened its doors to students in autumn 2016. The building is called the Alan Walters Building after the noted economist of the same name. The high quality facilities provide a dedicated space for the Business School’s postgraduate students, and includes communal areas for studying and group work, which will look out over the Green Heart when completed in 2019.
Careers in Business
Careers in Business is a dedicated service for postgraduate Business School students. We’ll help you in all aspects of your career management, from planning your job-seeking strategies, applying for jobs, preparing for interviews and assessment centres and developing your essential employability skills. At the start of your programme you will receive an email from our team, giving details of how you can access Careers in Business Online. Please get in touch to find out how our Careers in Business team can support you.
