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Masters Degrees (Brand Identity)

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The MSc Applied Corporate Brand Management is offered in a choice of two routes. MSc in Applied Corporate Brand Management – a one year standard master's. Read more

About the Course

The MSc Applied Corporate Brand Management is offered in a choice of two routes:
MSc in Applied Corporate Brand Management – a one year standard master's

OR

MSc in Applied Corporate Brand Management (with Professional Practice) 16 months

The programme enjoys the input from a dedicated corporate advisory board made up of experts from the branding world, including senior brand executives of multi-national firms, brand consultants and design gurus. You can read more about this in the Special Features section.

The MSc in Applied Corporate Brand Management (with Professional Practice) incorporates a 16 week work placement component at a company or a consultancy. This unique feature of the work placement distinguishes our programme from other similar Masters in the country.

The Applied Corporate Brand Management programme covers issues of branding in blue chip companies, the service industry, banks, petroleum companies, lifestyle organisations, corporate brand heritage, nation and place branding.

You will examine the core contents of branding at the corporate level rather than at the product level. In other words, teaching on the programme focuses on branding of the corporation rather than branding the product.

The focus on corporate branding considers the following components:
Corporate identity
Corporate image and reputation
Corporate design
Corporate culture
Corporate behaviour
Corporate brand structure and brand strategy

You will undertake a project in collaboration with branding firms as part of your consultancy-based dissertation option. Examples include projects that are concerned with measuring the corporate image and ascertaining brand success of a chosen corporation.

Aims

In addition to offering an unrivalled opportunity to study and evaluate not only contemporary theory relating to corporate branding, the programme will also offer you the chance to examine current research relating to the management of an organisation’s corporate reputation, its corporate identity and its corporate communications.

You will gain a thorough understanding of the issues related to marketing at a corporate level.

You will gain a comprehensive appreciation of how to apply corporate branding and marketing theory and practice in the context of a contemporary organisation.

Course Content

Our MSc consists of both compulsory and optional modules, a typical selection can be found below. Modules can vary from year to year, but these offer a good idea of what we teach.

Compulsory

Corporate Branding Theory and Issues
Applied Corporate Branding
Strategic Corporate Brand Management and Consulting                             
Strategic Corporate Marketing
Marketing Communications
Understanding Business and Management Research
Dissertation

Optional

Global Diversity Management
International Business Ethics and Corporate Governance
Consumer Behaviour
International Management
Entrepreneurship

Special Features

Brunel Business School won the Times Higher Education Awards Business School of the Year 2013

Besides formal teaching and the Professional Practice, you are exposed to the myriad of practical applications of the theories taught, such as:
Guest speakers and feedback from the industry and brand consultancies.
Career talks and presentations.

As well as this, previous Applied Corporate Brand Management students are invited to share their experiences with you, giving you first-hand insight into how the course can impact your career

Corporate Advisory Board

The programme enjoys the input from a dedicated corporate advisory board made up of experts from the branding world, including senior brand executives of multi-national firms, brand consultants and design gurus. From advising blue-chip companies on brand strategy, to implementing brand communications for employees and customers all over the world, their experience is invaluable to our MSc Applied Corporate Brand Management programme. They also share their expertise with students as visiting lecturers, act as a sounding board for our academic plans, and offer placements, projects, field trips and other practitioner-based components.

Accreditation

Memberships

Chartered Management Institute (CMI): A number of Associate memberships to the CMI are open to graduates of Brunel Business School postgraduate programmes, offering discounted full membership rates upon application. Members of the CMI may use the following letters as appropriate: 'ACMI', Members 'MCMI' and Fellows 'FCMI'.

Teaching

A particular feature of our Applied Corporate Brand Management course is the use of case studies to contextualise contemporary theory and practice and the importance attached to class presentations to demonstrate the ability to apply theory in practice.
This interactive course, and the Strategic Corporate Brand Management and Consulting and Applied Corporate Branding modules in particular, allow you to engage with current industry experts who provide extra support and guidance in your coursework, classwork and presentations.

Assessment

Modules are typically assessed by individual assessment and an examination in May.

Teaching methods include lectures and informal small study groups.

Coursework and examinations place considerable emphasis on the ability to think and reason critically, but constructively.

The dissertation (12,000 words) is the capstone demonstration of these skills, requiring students to conceive, justify, design and execute a major project.

Individual and/or group presentations using laptops, PCs and digital projectors.

Modes of study

1-year, full-time starting in September: The taught element of the course (September to April) includes seven modules; delivery will be by a combination of lectures, seminars and tutorials/group work. A further four months (May to September) is spent undertaking the dissertation.

Work Placements

Work placements are offered to suitable candidates where available with, for example, companies represented on the Applied Corporate Brand Management Advisory Board. Amongst others are:
Heathrow Airport
BrandPie
Telefónica Europe
Radley Yeldar
Mars
Jim Northover Limited
Network Rail
leapSTONE
Right Management
Tata Beverages
Tetley Tea

Placements take place over four months, from 1 September to 31 January the following year and previous placements involved roles such as project manager, marketing executive, brand researcher, internal communication officer and marketing officer amongst others.

Placement employers cover all student expenses and some provide a salary.

On completion of the placement, students proceed to find full-time employment in branding and advertising roles in the UK or abroad.

The purpose of the placement is to provide you with hands-on experience working with a brand consultant or a brand-related department of an organisation in the UK. It is an integral part of the course and you will receive support from the academic staff and the Professional Development Centre while on placement.

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This Interior Design course will suit recent graduates who already have some academic knowledge of interior design or interior products, but wish to deepen their design skills and understanding of the wide range of the interior design workfield. Read more
This Interior Design course will suit recent graduates who already have some academic knowledge of interior design or interior products, but wish to deepen their design skills and understanding of the wide range of the interior design workfield.

WHY CHOOSE THIS COURSE?

In this MA course the student has the possibility to focus on a specific field where their strength lies. The course interior design explores the human scale and relationship in the continuously changing context of the spatial environments.

You will be given the opportunity to learn to develop and design within a broad range of spatial environments, while considering the scale of the environment, manufacturing processes and exclusivity.

WHAT WILL I LEARN?

The MA Course Interior design covers the wide scope of the work-field expressed in the axiom SMLXL (Small, Medium, Large, Extra Large).

Within the modules there is the possibility to explore the specific scale of the work field of interior design while learning specific skills in one of the fields of SMLXL.

Small: development and research in specific skills for the production of interior products such as e.g. furniture, lighting, interior fabrics, carpets and paints, this in close relationship with local and national industry and manufacturers. The students have the possibility to deepen their knowledge about manufacturing and developing Interior products.

Medium: development and research in specific skills for medium interior projects such as e.g. domestic design, small shops, car interiors and small events, this by developing trends, brands and prognoses. The students have the possibility to deepen their skills of architectural and planning and knowledge about brand identity.

Large: development and research in specific skills for large Interior projects such as e.g. hotels, offices, boat interiors, train interiors, this by developing complex proposals for interiors within brand Identity, new media, the architectural context and (urban) spatial context. The students have the possibility to deepen their knowledge about complex planning in a architectural environment with a complex brand and new media identity.

Extra large: development and research in specific skills for extra large interior design projects such as e.g. university campus, hospitals, cruise ships, airports, this by developing managements skills in developing, designing and planning within an architectural environment with a complex management structure.

TEACHING CONTACT HOURS

The average teaching contact hours will be 18 hours per week. We do not offer a part-time evening or weekend pattern of delivery, but if you wish to study part time during the day, please contact the course director to explore further.

HOW WILL THIS COURSE ENHANCE MY CAREER PROSPECTS?

The knowledge gained by the CU interior design graduates will enable them to find employment internationally as well as nationally and the nature of the course will provide strong international recruitment.

OPPORTUNITIES FOR AN INTERNATIONAL EXPERIENCE

The course will have strong connections with industry and other universities in Europe as well as other overseas territories like Asia, and Northa and South America. Collaborations in China are already being developed as well as associations with academia and industry in The Netherlands.

GLOBAL LEADERS PROGRAMME

Centre for Global Engagement logoTo prepare students for the challenges of the global employment market and to strengthen and develop their broader personal and professional skills Coventry University has developed a unique Global Leaders Programme.

The objectives of the programme, in which postgraduate and eligible undergraduate students can participate, is to provide practical career workshops and enable participants to experience different business cultures.

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Design Innovation and Brand Management are the commercial powerhouses of all global organisations. These need to be understood and applied to the fast-growing business and luxury markets worldwide. Read more
Design Innovation and Brand Management are the commercial powerhouses of all global organisations. These need to be understood and applied to the fast-growing business and luxury markets worldwide. This course will help you become an innovator, attracting design savvy and communication conscious entrepreneurs.

This course will enable you to apply contemporary management and design thinking in a professional context, helping you compete in the growing global markets using your creativity, strategy and management theory.

The key to successful brand development is an understanding of business strategy in relation to design thinking models and a diverse and inquisitive mind as to the relationships involved in incremental or radical innovation. Branding connects to the consumer through a range of tools; identity, experience, advertising and manipulation, while design innovation is more about new thinking processes, new associations/relationships between functionality and aesthetics and new technologies.

Learn about these fascinating contemporary areas and gain relevant professional skills, preparing you for success in your career.

Course detail

Students study luxury design, design innovation and its relationship to the experience of creative management through brand strategies. This is then applied creatively to a range of live industry projects. Through carefully designed modules you will explore a range of evolutionary and revolutionary processes that build a professional understanding of current global environments.

As well as this critical industry knowledge, you will also:
• Have the unique opportunity to collaborate across other post graduate courses delivered in the London School of Film Media and Design and the London School of Music
• gain specialist skills and knowledge in your course
• gain insight and professional practice from working alongside students from the other courses, replicating collaborative industry practices
• explore a range of evolutionary and revolutionary processes to build a professional understanding of today's competitive global environments related to design, innovation processes and the management of brands
• develop your own project driven by your new knowledge: the culmination of your Masters experience
• apply management and design thinking to support organisations to compete in the growing global markets combining creativity, strategy and management and visual language as communication powerful tools
• learn to research, apply and present/pitch design innovation and branding campaigns with mentored design partnerships or teams on industry set briefs.

Jobs and placements

The Professionalisation module is an immersive module that covers the key professional creative and technical skills that anchor industry.

Through seminars and practical workshops you will:
• explore the working life of a professional
• gain a better understanding of industry narratives
• understand historical approaches used within the field of advertising, branding and communications.

The Internship or Industry Mentored Brief is an important module and an integral element of the MA Luxury Design Innovation and Brand Management. This is a module designed to develop the experience of design, branding and communication through experience in industry or doing a professional live mentored brief, with one of our mentors.

The University of West London has its own 'W5 Productions' which will support appropriately-skilled students find relevant work placements or an industry mentored brief in the creative industries.

Career and study progression

The MA Luxury Design Innovation and Brand Management develops graduate attributes that prepare you for a range of possible careers, depending on your interests and talents.These include:
• Brand and design managers
• Marketers
• Client account handlers
• Project managers
• Creative directors
• Senior designers
• Design team leaders
• Art directors
• Advertising managers
• Account planners
• Strategic thinkers
• Communication Consultants
• Content creators and managers
• Client account executives

The UK attracts many global brands, setting up flagship stores to attract domestic and overseas visitors to private retail locations. Retailers continue to look to enter new markets in potential higher growth regions, seeking to improve their existing operational performance in these markets to achieve sustained growth. This course has been designed to lead to employment and is targeted towards students whose career developments and interests lie within this field and the growth sector of the Design and Fashion Industries.

How to apply

Click the following link for information on how to apply to this course: http://www.uwl.ac.uk/students/postgraduate/how-apply

Scholarships and bursaries

Information about scholarships and bursaries can be found here: http://www.uwl.ac.uk/students/postgraduate/scholarships-and-bursaries

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Understanding, translating and communicating brand stories graphically. it's what today's key branding designers do. Driven by intelligent enquiry and evaluation, MA Graphic Branding and Identity challenges the whole meaning of graphic branding. Read more

Introduction

Understanding, translating and communicating brand stories graphically: it's what today's key branding designers do. Driven by intelligent enquiry and evaluation, MA Graphic Branding and Identity challenges the whole meaning of graphic branding. Explore the strategic thinking underlying brands and look at how that strategy can drive the creative expression.

Content

Driven by intelligent enquiry and evaluation, this programme encourages students to challenge what is understood about the meaning of graphic branding. It explores the strategic thinking underlying brands and focuses on how that strategy can drive the creative expression.

Look around you and you will see examples of the power of brands - on the High Street, within organisations and in the media. From Coca Cola to Virgin, the most successful brands are worth billions.

This MA course focuses on the role of visual identity within branding. The aim is to produce versatile and creative practitioners who understand design within a business, social and cultural context.

It addresses the subject from a broad perspective, covering individual, group, cultural, national, international, corporate and commercial identities. You will be encouraged to look critically at the graphic elements which make up a contemporary visual identity. The emphasis is on practical design, supported by theoretical components and the application of clear research methodologies. As well as developing a deeper knowledge of branding and graphic design, you will gain an understanding of how to develop brand strategies and propositions. An important part of the course involves developing an independent personal project that investigates these principles and their application.

Learning at this level will be about research, intellectual engagement, discovery, interaction and change. The final product for us is not in itself the goal - it is the research, exploration, evaluation and intellectual understanding of branding and identity that makes this MA distinctive.

Structure

Phase 1

Unit 1.1 Design Literacy
Unit 1.2 Research Methods (Visual Research)
Unit 1.3 Major Project Proposal

Phase 2

Unit 2.1 Workshop Options Project
Unit 2.2 Design + Rhetoric
Unit 2.3 Research Methods: Major Project Definition

Phase 3

Unit 3.1 Major Project Resolution: Practical and Report or
Unit 3.2 Major Project Resolution: Thesis

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Degree. MSc in Economics and Business Administration. ECTS credits. 120. Duration. two years. Building and managing strong brands is key to gaining competitive advantage and long-term profitability for products, services, companies and organisations. Read more
Degree: MSc in Economics and Business Administration
ECTS credits: 120
Duration: two years

Building and managing strong brands is key to gaining competitive advantage and long-term profitability for products, services, companies and organisations. The Marketing and Brand Management programme provides students with in-depth and research-based knowledge on marketing, consumer behaviour, innovation and brand management.
Understanding consumer and competitor behaviour is essential to every business and organisation. Customer and competitor insights provide the basis for developing sound strategies as well as optimal market positioning and effective marketing tactics. The programme integrates theory and practical applications from strategy and marketing to assist students in developing strong brands and making future market decisions.

Central questions raised are:
How to adapt products, communication and distribution systems to customer needs - and behaviour?
How to position a brand effectively in a competitive market?

SPECIALIST AREAS

Examples of themes within the programme:
Brand Management: focuses on how to build and manage strong brands.
Marketing, Entrepreneurship and Innovation: focuses on marketing challenges related to entrepreneurship and product/service innovation.
Marketing research for B2B and B2C markets: focuses on marketing research for both B2B and B2C markets.

Research Distinction
In addition, we offer methodological courses at advanced level for students who want to elaborate their analytical skills. The advanced courses will qualify for a master's with "Research Distinction". Students who are planning to pursue a PhD are encouraged to select at least two advanced courses.
NORWAY'S LEADING BUSINESS SCHOOL
It makes a difference where you study. NHH is one of the best business schools in Europe and is a member of the exclusive CEMS network (http://www.cems.org) – the strategic alliance of 30 leading business schools, 65 multinational companies and five NGO partners.

We welcome talented students from across the world to our master’s programmes and offer them a first-rate education – with no tuition fee.

NO FEES

NHH is a government funded university and therefore charges no application or tuition fees. As a student at NHH, the only fee you are required to pay is a small semester registration fee to the Student Welfare Organization in Bergen (SiB), allowing you to benefit from their services. The amount is currently approximately NOK 800 per semester. Some applicants are obliged to document financial ability in order to be granted a residence permit to study in Norway (citizens outside the EU/EEA area and Switzerland).

3 OUT OF 4 STUDENTS HAVE A JOB BEFORE GRADUATING

NHH graduates have relevant jobs waiting. According to our recent employment survey 3 out of 4 students have already landed a job before they graduate. The average salary for NHH graduates is approximately NOK 524 000 (approx. USD 63 000) including benefits.

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MA Graphic Design explores the ever-changing landscape of graphic design, to create insightful and well-defined specialist projects. Read more
MA Graphic Design explores the ever-changing landscape of graphic design, to create insightful and well-defined specialist projects. The course is uniquely centred around the staged creation of a year long self initiated design project which builds critical understand and alongside practical design applications. A journey that focuses on individual research and enquiry, asks questions, promotes curiosity and build design investigations, to meet the needs of tomorrow's ambitious designers and their future at the leading edge of the Creative Industries.


Why you should study MA Graphic Design at Middlesex

At Middlesex there is an opportunity to fully submerge your self within the discipline of graphic design and be part of the well-established, award winning Graphic Design Department. Where we take a problem solving approach to Graphic Design to explore contemporary design practice through design thinking, insight and co-design processes, prototyping ideas, methods of design analysis and through building expert collaborative networks and external partners. Students come from a wide range of design and creative backgrounds, all with their own individual skill set, experience and cultural background. A diverse working collective, working across project areas of typography & information, brand identity & campaigns, new technology & digital experiences, design writing & insight analysis, sustainability & environmental issues, structural packaging and book design.

Based in our £80 million Art and Design School and taught by some of the UK's leading practitioners from a range of disciplines, our course features world-class facilities and specialist workshops fitted with both new and traditional equipment. With opportunities to build industry contacts and exhibit your work off-site, you'll also gain the employability skills, exposure and experiences you need to navigate a successful career path in today's competitive creative industries.

Course highlights:

- Our facilities are among the best in the UK, with fully equipped 3d workshops, laser cutting and 3d printing, printmaking and letterpress, digital printing, reprographics, bookbinding and fully equipped photography, animation and film studios, with expert technical support
- Each self-initiated project is tailored to the individual to support individual specialism and next stage links to industry, research, design writing, PhD or education. With the aim to establish expert links and specialist networks for each project.
- An exhibition of your work in central London to create networking opportunities, build industry contacts in a professional environment
- To contribute to research themes within the course and be part of a growing alumni collective.
- Access to networking opportunities, world-leading design research and expertise through the Art & Design Research Institute (ADRI) on campus

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The MSc Digital Marketing at Liverpool John Moores University will extend your knowledge of traditional marketing and equip you with the new knowledge and approaches needed to reach digital audiences. Read more
The MSc Digital Marketing at Liverpool John Moores University will extend your knowledge of traditional marketing and equip you with the new knowledge and approaches needed to reach digital audiences.

-Course available to study full time (1 year) and part time (2 years)
-Programme at the cutting-edge of digital marketing practice, led by staff with strong links to professional bodies
-Developed in partnership with industry and delivered by both academics and industry professionals
-Accreditation by the Institute for Direct and Digital Marketing recognising that course content is of a professional standard relevant to potential marketeers
-Assessment through live client briefs and consultancy or project work brings the opportunity to gain work experience and develop a digital portfolio as a showcase for potential employers

Digital Marketing is one of the biggest growth areas in present times. For those with a talent for understanding brand identity, there are many new and exciting opportunities to explore tone-of-voice, and to make connections through these ever evolving modes of digital communication.
A new breed of marketing professional is in demand, someone who is able to combine traditional marketing methods with new techniques and platforms to reach a digital audience and who is also creative, innovative and responsive.

Initially you will explore digital marketing principles and practices, emerging technologies and consumer behaviour in the digital age. You will develop a good understanding both of traditional marketing and of new ways of working in a digital environment, making the programme relevant to those who have studied marketing and those who are from technology backgrounds.

The IDM accreditation recognises that the course content is of a professional standard relevant to those who want to work in marketing. It gives you the opportunity to take the IDM Certificate in Digital Marketing alongside your studies, a professional qualification widely recognised by employers.

What you will study on this degree

Please see guidance below on modules for further information on what you will study.

Digital Marketing in Context

You will develop a critical, theoretical understanding of the field of digital marketing, gaining an in-depth appreciation of the key areas of digital including email marketing, online promotion, social media management, mobile marketing and SEO

Digital Marketing (current and emerging technologies)

Explore the key concepts and trends within digital marketing while building confidence to work with some of the significant, emerging technologies in this exciting new field. The module provides hands-on, interactive workshops which will allow you to gain the necessary practical skills for working with the various technologies in the field of digital marketing

Marketing, Consumer and Business Insights

By completing this module, you will understand the nature of the marketing function and the importance of marketing within the modern organisation

Digital Marketing Strategy and Planning

This module will provide you with a detailed understanding of how to plan a digital marketing campaign. You will evaluate relevant academic frameworks and up-to-date industry sources will be used to plan a detailed campaign based on a 'live' brief

Digital Marketing Campaign Management

This module complements 'Digital Marketing Strategy and Planning' and allows you to work alongside your client and develop your 'live' project

Research Methods for Digital Marketing

Develop an understanding of the key research methods necessary to analyse important consumer and market trends. This module prepares you for your dissertation

Dissertation

Complete a 15,000 word research study on a theme of your choice

Further guidance on modules

The information listed in the section entitled 'What you will study' is an overview of the academic content of the programme that will take the form of either core or option modules. Modules are designated as core or option in accordance with professional body requirements and internal Academic Framework review, so may be subject to change. Students will be required to undertake modules that the University designates as core and will have a choice of designated option modules. Additionally, option modules may be offered subject to meeting minimum student numbers.

Please email if you require further guidance or clarification.

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The concept of branding is moving away from the traditional idea of creating an "image" to represent the name and the values of a company, by exploring… Read more

Overview

The concept of branding is moving away from the traditional idea of creating an "image" to represent the name and the values of a company, by exploring a broader view, that incorporates several disciplines, from visual design to sound design, from storytelling to consumers' psychology and marketing techniques, thus addressing a strongly integrated approach whose aim is to identify the core assets and to orchestrate them into a consistent brand identity.

Branding is now much more than the definition of a visual image: it's the creation of a rich and attractive environment, to catch the consumer's attention and bring him into the brand world, to share the brand values and to become an informal sponsor of the brand. The Master in Visual Brand Design is a unique opportunity to acquire hands-on competencies and in-depth knowledge on how to design the identity of a company and/or organization, by integrating graphic design skills with strategic thinking. The program includes an internship in a company working in the disciplinary field. Careers

The Master Program in Visual Brand Design is aimed at giving the participants the skills to become visual brand designers with a complex and rich approach, or brand managers capable of orienting the company needs towards an innovative direction, working as freelances or inside medium/big sized companies in the fields of Fashion, Design, Events and Expos Management, Digital Media and Services, or in Public Administrations.

Audience

Candidates holding a first-level academic diploma or BA degree, or about to graduate and with a knowledge of the English language (IELTS 5.0 academic or equivalent certificate).
The program is addressed to candidates with a curriculum in Visual and Graphic Design, Design, Communication and Marketing, or other disciplines related to the program’s field of study.

Job Opportunities

The Master in Visual Brand Design aims to form Visual Brand Designers and dynamic Brand Managers figures open to innovations, that are visionary and versatile, direct and effective. Designers who have a rich and complex approach that can guide the needs of the company in a new direction, either as freelancers or as employees of medium to large companies operating in the fields of fashion, design, events, trade shows, services, digital media or in public administration.

Companies

A network of professionals and leaders of different areas of interest are in constant and proficient interaction and collaboration with the Master in Visual Brand Design of Domus Academy, actively participating in educational programming, workshops and international competitions organized by the department.

The Master has worked with:

Bastard, Danone, Forevermark, Fundacion Escultor Berrocal, Glamour, Mondadori, Park Hyatt, Royal Rose, Smartbox, Unieuro.
For more information please visit http://www.domusacademy.com

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GCU's MSc Fashion Business Creation is a distinctive programme, designed in collaboration with fashion industry leaders to provide students with an insider's view of this unique market. Read more

GCU's MSc Fashion Business Creation is a distinctive programme, designed in collaboration with fashion industry leaders to provide students with an insider's view of this unique market. You'll learn at our GCU London campus, in the heart of the fashion industry, benefitting from our high-level connections to the business.

Bringing together the insights of top professionals and the latest academic research on fashion and business, the programme will help you understand the strategies key to creating a successful fashion business with staying power.

The curriculum provides a career-focused overview of the industry, ensuring you'll have the up-to-date knowledge and applicable skills you'll need.

  • Review the anatomy of a fashion business
  • Examine the process of strategy development and implementation in trending fashion areas
  • Explore global advancement strategies
  • Investigate digital marketing in a fashion brand context
  • Study key management topics including globalisation and sustainability
  • Complete an internship or industry consultation project, deepening your insight with hands-on experience
  • Observe a live fashion business on campus

At GCU London, you'll join a welcoming community of entrepreneurial, creative-minded people dedicated to making a positive impact for the common good. Whether you're collaborating with classmates on a group project or learning from the best with masterclasses and industry visits, you'll find plenty of ways to expand your perspective and grow as both a person and a professional.

What you will study

Anatomy of a Fashion Business

Provides you with a critical review of the anatomy of a fashion business; the essential ingredient elements that secure the viability of a new fashion business. In particular, the module considers the role and function of digital technology in the development of a new fashion business.

Establishing a Fashion Business Strategy

Critically examine the processes and actions associated with strategy development and implementation within new and developing fashion businesses. The module will evaluate the mechanisms by which small scale fashion enterprises, faced with limited business experience and resource capability can secure differentiation, competitive advantage and commercial success.

Global Fashion Branding and Marketing Communications

With an emphasis on digital marketing, you will develop a critical understanding of fashion branding and marketing theory through an examination of key theoretical frameworks relating to brand culture, brand relationships, brand personality and brand identity.

Fashion Growth Strategies and Performance Optimisation

Explores growth strategy opportunities and performance optimisation techniques for fashion businesses and develop an advanced understanding of the key strategic processes and critical success factors of internationalisation for a fashion business.

Research Project: Design and Methods

Introduces students to research approaches and time management skills essential for their research project. The module provides essential knowledge of research design across key areas and adopts a critical perspective in comparing and contrasting alternative research models.

Developing Personal and Professional Competence

Enables students to identify, understand, develop and articulate their key personal abilities in the context of their future career aspirations. Students will be given the opportunity to undertake an internship, volunteer, study abroad or take part in desk based consultancy. Students will be invited to apply the concepts of personal and professional development to what they are experiencing outside the classroom in order to be better prepared for their personal and professional life.

Dissertation/Project

The final element of the programme is the dissertation, which provides students with the opportunity to create a business plan for their fashion related business or a consultancy project for industry.

Mentorship programme

You will have access to mentorship programmes via our Honorary Professors and be taught in dynamic environments such as Masterclasses and through collaborative industry briefs. There will be a live fashion business on campus, where you will be able to observe a fashion enterprise first hand. You will also be able to attend our career enhancing Industry Speaker programme, which runs throughout the first and second semester.

Your career

When you graduate from GCU's MSc Fashion Business Creation programme, you'll be in a strong position to launch a successful fashion business - or take an existing fashion business to new heights.



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Modern business is increasingly global - and we have designed a programme to match. This MSc gives you the comprehensive knowledge, expertise and skills you need to build a successful career in international business and make a positive impact on the world around you. Read more

Modern business is increasingly global - and we have designed a programme to match. This MSc gives you the comprehensive knowledge, expertise and skills you need to build a successful career in international business and make a positive impact on the world around you.

Drawing on GCU's close relationship to industry, we'll help you develop new insight into the cross-cultural challenges you'll face in today's global environment - and how to address them. You'll discover how technology can help you develop sustainable marketing practices, better understand consumer behaviour and plan marketing, branding and communication strategies. You'll also study marketing in both theory and practice, for a world-class education built on GCU's decades of academic and professional experience in the field.

As part of our welcoming, open and diverse GCU community, you'll also be in the ideal place to launch a marketing career that is globally engaged and socially responsible - truly serving the common good.

What you will study

Our well-established links with industry together with current thinking and research has shaped the structure of the programme, which consists of 6 modules, plus a Dissertation.

Strategic Marketing of Luxury Goods

Explores how the assets of a luxury company can be used to create and deliver value to stakeholders, particularly customers and stakeholders. Students are provided with the opportunity to develop a managerial overview of how marketing interacts with the other functional areas of the luxury business.

Legal Aspects of Brand Management

Focuses on and contextualises niche aspects of law so as to be accessible to those without prior legal study of intellectual property law or regulation. It provides foundations for critical, analytical and legally creative thinking while exploring legal issues related to trademarks, domain names, passing off, design rights, patent rights, copyright, and issues relating to advertising standards.

Developing Personal and Professional Competence

Enables students to identify, understand, develop and articulate their key personal abilities in the context of their future career aspirations. Students will be given the opportunity to undertake an industry placement, volunteer, study abroad or take part in desk based consultancy in order to be better prepared for their personal and professional life.

Consumer-Led Sustainable Marketing

Designed to provide an in-depth and critical understanding of consumer-led sustainable marketing practices. Students are introduced to the concept of customer insight and its role in marketing decision-making. The module evaluates the psychological, social and economic roots of the discipline of consumer behaviour and relates these to contemporary consumers.

Global Branding and Integrated Marketing Communications

Provides students with a critical understanding of branding theory through an examination of key theoretical frameworks relevant to brand identity, personality, brand relationships and brand culture. Various sectors including fashion, luxury, travel and entertainment are explored while providing students an understanding of marketing communication's mix.

Research Project: Design and Methods

Introduces students to research approaches and time management skills essential for their research project. The module provides essential knowledge of research design across key areas and adopts a critical perspective in comparing and contrasting alternative research models.

Dissertation

The final element of the programme is the dissertation, which provides you with an opportunity to design and undertake a piece of original research in a selective area of Luxury Brand Marketing.

Graduate prospects

You'll graduate from our career-focused programme ideally positioned to create innovative marketing solutions in a variety of sectors - from fashion to travel, entertainment to technology. Our alumni pursue rewarding careers and create meaningful change in the UK and internationally.



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This career-focussed Masters programme emphasizes the importance of adaptability and social and environmental awareness within the future of the fashion and textile industries. Read more

Why take this course?

This career-focussed Masters programme emphasizes the importance of adaptability and social and environmental awareness within the future of the fashion and textile industries. Through an innovative educational experience this course offers graduates, budding entrepreneurs and those coming from industry the opportunity to develop their own fashion and/or textile practice and become successful innovators and leaders in their own right.

What will I experience?

A studio-based culture of inter-disciplinarity and exchange will underpin your post-graduate student experience, and on this course you will have opportunity to:

Work collaboratively on an innovation-driven integrated fashion label, providing a unique opportunity to gain real professional experience in a senior design role whilst achieving your Masters qualification.
Explore business research strategy and planning, develop analytical and entrepreneurial skills and become adept at flexible and future focused market thinking.
Experiment and combine both traditional skills and techniques with state-of-the-art digital technologies, pushing the boundaries of what fashion and textile design means and how it is communicated.
Undertake a substantial self-directed major project informed by your research and supervised by an Academic and/or Business mentor(s).
Go on study visits to cultural and industrial hubs, both in the UK and abroad.

What opportunities might it lead to?

This course provides the opportunity to develop your creative, critical and practical skills to achieve professional outcomes and compete in a commercial arena as well as the visual, verbal and written communication skills to promote your work for commerce or postgraduate studies.

Here are some expected destinations our graduates may pursue:

Establishing a new business venture.
A leadership / management role within an existing business.
Working in Research and Development in a leadership/management role within service and design-led industries
An entrepreneurial / advisory role within an existing business using entrepreneurial thinking to extend business through innovation.
A product development role within an existing business using creative and divergent thinking to develop and extend business through innovative approaches to material usage and end user requirements.
PhD research / Research related careers.
Teaching

Module Details

The course is offered over one year (full-time) or two years (part-time) and includes:

Research: methodologies, analytical skills, visual analysis, research management and organisation.
Enterprise: business strategy and planning, analytical and entrepreneurial skills, and knowledge. It's specifically and purposefully designed for creative thinkers using innovative and apposite methods of delivery, including an opportunity to work within an established or integrated fashion label within the course itself adopting the Atelier approach.
Concept and Design: brand identity, flexible and future focused market thinking, range planning end user analysis and product development.
Skill and Manufacture: mastering existing skills in a recognisable niche product area through specialist workshops and facilities.
Professional Practice: embedded throughout the programme with high quality visiting lecturers and practitioners alongside the University’s award winning careers department.

Core units comprise:

A Question of Research: 30 credits. This unit provides an introduction to debates and research methods relevant for creative practitioners and your application to a pertinent research question. It also encourages self reflection on the research process.
Fashion/Textile Enterprise: 30 credits. Explore business research strategy and planning, develop analytical and entrepreneurial skills, and become adept at flexible and future focused market thinking.
Fashion/Textile Industry: 60 credits. Work with an established or integrated fashion and textiles label.
Fashion/Textile Major Project: 60 credits. Supervised by Academic and/or Business mentor(s) to undertake an extended self-directed project, informed by research.

Programme Assessment

Teaching methods include a mixture lectures, seminars, group critiques, live projects, workshops, individual tutorials and events. During the final stage of the course, learning becomes more independent and self-managed, making your timetable more flexible.

The learning environment will be primarily studio, seminar room and workshop based but will also involve field trips and/or working within external companies.

You will be assessed through mix of written and practical coursework, with regular feedback. There will be assessment points of project work conducted by academics, industrial professionals and peers.

Student Destinations

You will acquire research methods training and skills that are relevant to your current and future employment.

Here are some expected destinations graduates may pursue:

Establishing a new business venture.
A leadership/management role within an existing business.
Working in Research and Development in a leadership/management role within service and design-led industries
An entrepreneurial/advisory role within an existing business using entrepreneurial thinking to extend business through innovation.
A product development role within an existing business using creative and divergent thinking to develop and extend business through innovative approaches to material usage and end user requirements.
PhD research
Teaching

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Have ambitions to pursue a career in the fast-growing creative sector? This programme combines leading academic expertise from the School of Arts and Communication Design and Henley Business School. Read more

Have ambitions to pursue a career in the fast-growing creative sector? This programme combines leading academic expertise from the School of Arts and Communication Design and Henley Business School. It will enable you to gain the skills and knowledge needed to progress in entrepreneurial careers within start-ups and creative firms.

  • Develop strategic and creative thinking skills and learn to apply design thinking to business
  • Major themes include information design, service design, user experience and brand identity
  • Suited to those who wish to advance their career in the design industry
  • Modules in design practice, entrepreneurship, management and intellectual property
  • Access to dedicated studio facilities

What will you study?

Sample modules:

  • Strategic information design
  • User-centred design methods
  • Management in creative and cultural organisations
  • Financing for entrepreneurship
  • Intellectual property law: copyright and design

Please note that all modules are subject to change. Please see our modules disclaimer for more information.

What career can you have?

Students studying creative enterprise gain the skills and expertise to progress in entrepreneurial careers, either pursuing start-up opportunities on their own or taking leading managerial roles in creative firms.



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GRADUATES OF THE MFA PROGRAM IN TRANSPORTATION DESIGN WILL BE INNOVATORS, IN AUTOMOTIVE DESIGN AND ALL ASPECTS OF MOBILITY, ALWAYS WITH AN EYE TOWARD THE FUTURE. Read more
GRADUATES OF THE MFA PROGRAM IN TRANSPORTATION DESIGN WILL BE INNOVATORS, IN AUTOMOTIVE DESIGN AND ALL ASPECTS OF MOBILITY, ALWAYS WITH AN EYE TOWARD THE FUTURE

Building on your art and creativity, the College’s MFA program in Transportation Design will bring you together with other bright, forward-thinking students from design and engineering disciplines who want to delve into the invention and entrepreneurial aspects of transportation design.

In this program, you will take on the role of “designer as inventor,” and learn how to integrate innovation with real-world business strategy, including business practices, research, brand identity, vehicle architecture and mobility as a system. The curriculum will lead you through a complete design process – extensive research, sketching and 3D rendering, animation, core competencies analysis and more – and will include special projects that explore innovation through forms and materials, functionality and engineering. It’s a unique approach that will teach you how to combine creativity and research with business realities to create new brand value.

Studying at CCS will put you at the very center of transportation design. In the College’s studios and labs – housed in the same building where Harley Earl, the first modern automotive designer, and other renowned researchers and designers pioneered groundbreaking vehicles – an automotive executive or other industry leader is very likely to stop in to engage informally with students. The College’s alumni are designers at every major car manufacturer and nearly all the Tier 1 auto suppliers, at racing and defense companies like Pratt & Miller, and consulting in firms as far away as Vietnam and Abu Dhabi. You will participate in design competitions, internships and sponsored projects from the Big 3 and Tier 1 and 2 suppliers. With these exceptional networking advantages, CCS is the ideal place to develop the knowledge, skills and entrepreneurial outlook that will enable you to influence the future of transportation.

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The Rome Business School’s Master in Food and Beverage Management is the ideal academic course for professionals seeking a . Read more

The Rome Business School’s Master in Food and Beverage Management is the ideal academic course for professionals seeking a world-class degree programme in these disciplines, leading to a successful global career in the Food & Wine industry.

With the Rome Business School’s international perspective, the programme offers a unique learning experience and a global professional exposure, enabling participants to study in one of the best cities of the world or online. The programme’s quality teachingand networking services all contribute to make it the perfect fit for anyone who is looking to rise to the top in the world of food and beverage industry.

 

Objectives

In particular, on completing the programme, participants will be able to:

  • Identify and develop effective managerial strategies for food & beverage industry companies
  • Develop a business plan for food & beverage industry companies
  • Utilise the most advanced marketing techniques to promote food & beverage industry companies and products
  • Apply planning, financial management, and management control principles to the food & beverage industry
  • Understand and utilise project management techniques
  • Understand and apply process and supply techniques to the food & beverage context
  • Master the use of new technologies within food & beverage industry companies
  • Understand the food & beverage industry start-up ecosystem

 

Target Recipients

The Master in Food and Beverage Management is a course of excellence designed for young persons who wish to start a career in the Food & Wine industry, and to professionals in the food & beverage production chain and restauration industries —or in other sectors closely linked to them—who aspire to set out on a path to grow within their organisation, to start up an enterprise in an opportunity rich but ever more complex context, and/or to complete their training path by obtaining a certification specifically conceived for the food and beverage industry.

On completion of this training course, the attendees will be able to work, among other profiles, as:

  • Consultants for the creation of start-ups within the restauration industry
  • Consultants for corporate repositioning
  • Food & Wine Managers
  • Banqueting Managers
  • Hotel chain Retail & Sales Managers
  • Public Relations Managers

Contents

Introduction and Scenario

The Food and Beverage and Agri-Food System

Food and Beverage Industry Management

Basics of management: elements of corporate strategy and organisation

Economics and food company management

Marketing management and digital marketing

Accountancy and management control

Basics of Project Management

Business Planning

Human Resource Management

From the concept to the project: defining a project’s guidelines through the creation of the Concept

Geomarketing analysis

Aesthetic and functional design: identifying structural needs/required spaces and their distribution / defining a layout

Administrative requirements to set up a business / verifying the suitability of a location

Job Health and Safety: regulations and documents

 

Food Management

Retail & sales management

Supplier selection

Food cost control

Menu engineering

Restaurant and Kitchen layout

Practice Lab: visits to producers

 

Beverage Management

Retail & sales management

Supplier selection

Beverage cost control

Wine and beverage list engineering

Wine cellar layout

Practice Lab: visits to producers

 

Marketing and Communication for Food and Beverage

Food and Beverage industry marketing

Restauration services marketing

Digital marketing

Brand management – Image and Brand Identity

Food, Wine, and Mass Media – communication tools (food guides, industry publications/websites, newsletters)

Storytelling applied to Food & Wine products and services

Content management

Social media management for the Food and Beverage industry

Food & Wine audio-visual communication

Customer care

Food and Beverage events and the role of Public Relations

Case studies

Agri-food product marketing and brand management

Wine marketing and brand management

Marketing strategies applied to industry contents: case histories and testimonials

Food and Beverage industry innovation and strategies

Internationalisation strategies

New technologies: from production chain to service

Launching a start-up in the Food and Beverage industry

Extracurricular activities

As part of the course, a Cooking Teambuilding and/or Gastronomic Walking Tour event is organised in Rome’s Old Town to understand the cultural context within which the various made in Italy Food and Beverage service and restauration of excellence activities insert themselves, with the aim of understanding its various formats and business models.

 

Structure (12 months)

The Rome Business School’s Master’s Degree in Food and Beverage Management is structured in:

  • 6 months of lectures (twice a week)
  • 6 months of international internship and project work
  • Company visits
  • Personalized career services
  • Cultural programme
  • Seminars and events



Attendance formulas

The Master in Food and Beverage Management may be attended in the following formulas:

  • On Campus, at the Rome Business School Rome headquarters.
  • Online (Distance Learning), through a cutting edge e-learning platform with live lectures and a great teacher-student interaction.


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Creative Futures offers recent graduates and established practitioners a chance to continue to develop their chosen discipline and specialist practice at masters level. Read more
Creative Futures offers recent graduates and established practitioners a chance to continue to develop their chosen discipline and specialist practice at masters level. You will gain advanced creative, technical and business skills, a sophisticated understanding of the business environment and a formalised work experience placement. The aim is to enhance your appeal in the job market and/or provide you with the tools needed to set up in freelance practice or to create your own business. Students will receive tuition in business skills that are designed and delivered specifically for creative practitioners as well as access to our extensive workshops and specialist facilities.

The course is designed to provide maximum flexibility, whether it is being studied on a full or part-time basis: All modules have an extensive distance learning component, combined with intensive, full-day workshops.

Course content

Modules you will study include:
-Creativity and Enterprise
-Developing Knowledge, Creative, Technical, Digital and Business Skills
-Creative Futures: Work Experience
-Creative Futures: Masters Project

There will also be an opportunity to choose from the following option modules:
-The Marketing Context
-Personal Branding
-Design Management
-Community Arts in a Global Perspective
-Creativity and Innovation
-New Media and Society
-Culture and Identity

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