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Masters Degrees (Brand Development And Management)

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The MSc Applied Corporate Brand Management is offered in a choice of two routes. MSc in Applied Corporate Brand Management – a one year standard master's. Read more

About the Course

The MSc Applied Corporate Brand Management is offered in a choice of two routes:
MSc in Applied Corporate Brand Management – a one year standard master's

OR

MSc in Applied Corporate Brand Management (with Professional Practice) 16 months

The programme enjoys the input from a dedicated corporate advisory board made up of experts from the branding world, including senior brand executives of multi-national firms, brand consultants and design gurus. You can read more about this in the Special Features section.

The MSc in Applied Corporate Brand Management (with Professional Practice) incorporates a 16 week work placement component at a company or a consultancy. This unique feature of the work placement distinguishes our programme from other similar Masters in the country.

The Applied Corporate Brand Management programme covers issues of branding in blue chip companies, the service industry, banks, petroleum companies, lifestyle organisations, corporate brand heritage, nation and place branding.

You will examine the core contents of branding at the corporate level rather than at the product level. In other words, teaching on the programme focuses on branding of the corporation rather than branding the product.

The focus on corporate branding considers the following components:
Corporate identity
Corporate image and reputation
Corporate design
Corporate culture
Corporate behaviour
Corporate brand structure and brand strategy

You will undertake a project in collaboration with branding firms as part of your consultancy-based dissertation option. Examples include projects that are concerned with measuring the corporate image and ascertaining brand success of a chosen corporation.

Aims

In addition to offering an unrivalled opportunity to study and evaluate not only contemporary theory relating to corporate branding, the programme will also offer you the chance to examine current research relating to the management of an organisation’s corporate reputation, its corporate identity and its corporate communications.

You will gain a thorough understanding of the issues related to marketing at a corporate level.

You will gain a comprehensive appreciation of how to apply corporate branding and marketing theory and practice in the context of a contemporary organisation.

Course Content

Our MSc consists of both compulsory and optional modules, a typical selection can be found below. Modules can vary from year to year, but these offer a good idea of what we teach.

Compulsory

Corporate Branding Theory and Issues
Applied Corporate Branding
Strategic Corporate Brand Management and Consulting                             
Strategic Corporate Marketing
Marketing Communications
Understanding Business and Management Research
Dissertation

Optional

Global Diversity Management
International Business Ethics and Corporate Governance
Consumer Behaviour
International Management
Entrepreneurship

Special Features

Brunel Business School won the Times Higher Education Awards Business School of the Year 2013

Besides formal teaching and the Professional Practice, you are exposed to the myriad of practical applications of the theories taught, such as:
Guest speakers and feedback from the industry and brand consultancies.
Career talks and presentations.

As well as this, previous Applied Corporate Brand Management students are invited to share their experiences with you, giving you first-hand insight into how the course can impact your career

Corporate Advisory Board

The programme enjoys the input from a dedicated corporate advisory board made up of experts from the branding world, including senior brand executives of multi-national firms, brand consultants and design gurus. From advising blue-chip companies on brand strategy, to implementing brand communications for employees and customers all over the world, their experience is invaluable to our MSc Applied Corporate Brand Management programme. They also share their expertise with students as visiting lecturers, act as a sounding board for our academic plans, and offer placements, projects, field trips and other practitioner-based components.

Accreditation

Memberships

Chartered Management Institute (CMI): A number of Associate memberships to the CMI are open to graduates of Brunel Business School postgraduate programmes, offering discounted full membership rates upon application. Members of the CMI may use the following letters as appropriate: 'ACMI', Members 'MCMI' and Fellows 'FCMI'.

Teaching

A particular feature of our Applied Corporate Brand Management course is the use of case studies to contextualise contemporary theory and practice and the importance attached to class presentations to demonstrate the ability to apply theory in practice.
This interactive course, and the Strategic Corporate Brand Management and Consulting and Applied Corporate Branding modules in particular, allow you to engage with current industry experts who provide extra support and guidance in your coursework, classwork and presentations.

Assessment

Modules are typically assessed by individual assessment and an examination in May.

Teaching methods include lectures and informal small study groups.

Coursework and examinations place considerable emphasis on the ability to think and reason critically, but constructively.

The dissertation (12,000 words) is the capstone demonstration of these skills, requiring students to conceive, justify, design and execute a major project.

Individual and/or group presentations using laptops, PCs and digital projectors.

Modes of study

1-year, full-time starting in September: The taught element of the course (September to April) includes seven modules; delivery will be by a combination of lectures, seminars and tutorials/group work. A further four months (May to September) is spent undertaking the dissertation.

Work Placements

Work placements are offered to suitable candidates where available with, for example, companies represented on the Applied Corporate Brand Management Advisory Board. Amongst others are:
Heathrow Airport
BrandPie
Telefónica Europe
Radley Yeldar
Mars
Jim Northover Limited
Network Rail
leapSTONE
Right Management
Tata Beverages
Tetley Tea

Placements take place over four months, from 1 September to 31 January the following year and previous placements involved roles such as project manager, marketing executive, brand researcher, internal communication officer and marketing officer amongst others.

Placement employers cover all student expenses and some provide a salary.

On completion of the placement, students proceed to find full-time employment in branding and advertising roles in the UK or abroad.

The purpose of the placement is to provide you with hands-on experience working with a brand consultant or a brand-related department of an organisation in the UK. It is an integral part of the course and you will receive support from the academic staff and the Professional Development Centre while on placement.

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Brand management is a unique discipline that brings together multiple perspectives of organisations, consumers and wider societal stakeholders. Read more
Brand management is a unique discipline that brings together multiple perspectives of organisations, consumers and wider societal stakeholders. It is also a key reputational function of a business. Organisations require and seek qualified employees who have relevant knowledge and skills to develop and manage brands to achieve organisational uniqueness in challenging, competitive and diverse contexts.

WHY CHOOSE THIS COURSE?

The Brand Management MA degree provides a programme of study to equip you with the theoretical knowledge, intellectual frameworks and importantly the practical skills required by today’s organisations to succeed in the management of their brands.

The programme deals with why brands are important, what they represent to consumers and what should be done by organisations to manage them successfully. Building a successful brand is both an art and a science. In today’s world brands represent invaluable intangible assets and their creation and nurturing brings considerable challenges to brand managers.

This programme of study provides you with a comprehensive and up-to-date perspective on brands, brand equity and strategic brand management. The programme combines current thinking and developments surrounding brand management with illustrative examples for students to draw from.

The programme should appeal to students interested in increasing both their understanding of branding principles and strategic brand management decision making.

It provides opportunities to work on live projects so that students can gain further experience to assist you in the workplace.

WHAT WILL I LEARN?

The course aims to provide you with the skills to:
-Critically evaluate and apply the knowledge and skills acquired to both the theory and practice of specialist branding and brand management areas
-Strategically analyse the tools required to investigate brand management problems and develop appropriate solutions
-Develop the ability to reflect on the acquired skills with self-direction and independence
-Gain the opportunity to strategically analyse a range of global brand management situations through the exposure to different real life business cases, guest speakers and the application of online and offline marketing
-Excel in teamwork and leadership

These courses are regularly reviewed and updated to reflect new developments and the requirements of the profession, needs of industry and government legislation.

Semester 1
-Consumer Behaviour
-Contemporary Issues in Branding
-Global Brand Management
-Marketing Communications

Semester 2
-Applied Brand Management
-Marketing Consultancy Research
-Managing Corporate Reputation
-Brand Analytics

Semester 3
-Advanced Study Project or Company Internship

Brand management is a discipline that requires hands on experience of conducting and managing a research project. This course offers you several opportunities to engage in this experience. You will be able to conduct your own research project that will form basis of your dissertation. Alternatively, you will also have the option of enrolling on a company internship that will provide you with the opportunity to undertake a workplace project on behalf of an organisation.

HOW WILL THIS COURSE ENHANCE MY CAREER PROSPECTS?

The Brand Management MA is suited to graduates seeking career development and opportunities in brand management and marketing roles. Previous graduates have secured exciting and rewarding positions in a wide variety of marketing areas such as brand management, brand analysis and insight roles working with leading organisations worldwide such as Millward Brown, Jaguar Land Rover and many others.

In addition, the Coventry University’s suite of marketing courses is currently one of only a few marketing courses in the UK that are accredited by The Chartered Institute of Marketing (CIM) for a Dual Award. The Dual Award means that while you are studying for your postgraduate qualification you also have the opportunity to work towards achieving the CIM Diploma in Professional Marketing as part of your degree, enabling you to graduate with an enhanced qualification that is sought after by employers. With appropriate work experience you will be eligible for Member status from The Chartered Institute of Marketing and awarded designatory letters MCIM. With MCIM you are well on the way to Chartered Marketer status, the mark of an up to date, qualified and experienced marketing professional.

GLOBAL LEADERS PROGRAMME

To prepare students for the challenges of the global employment market and to strengthen and develop their broader personal and professional skills Coventry University has developed a unique Global Leaders Programme.

The objectives of the programme, in which postgraduate and eligible undergraduate students can participate, is to provide practical career workshops and enable participants to experience different business cultures.

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The MSc Marketing and Brand Management focuses on planning and applying brand management strategies. You will learn about the importance of brand management within an overall framework of marketing and business management. Read more

The MSc Marketing and Brand Management focuses on planning and applying brand management strategies. You will learn about the importance of brand management within an overall framework of marketing and business management.

If you begin your course in September you have the choice to apply for an 8 month paid work placement in a marketing role instead of completing either a dissertation or client project. By gaining this professional experience you will be well prepared for your future career.

You will develop a strong foundation in marketing theory and practice, combined with a specialist perspective on brand management, including brand values and a wide range of related communication channels.

This course will prepare you to work for a branding or marketing agency or for a marketing, branding or communications department within an organisation. With practical case studies and live scenarios, you will apply brand management theory and analyse and critique what makes a successful brand. You will enhance your employment and future career prospects, through developing your knowledge of marketing and brand management theory and how it is applied in practice.

Course content

Compulsory Modules

You will study eight compulsory modules and a module which helps develop your professional and academic skills. In addition, you will choose two optional modules and you also have the opportunity to apply for an 8 month paid work placement in a marketing role, or you can complete either a dissertation or client project. If you choose not to take a work placement, the course lasts 12 months. If you start in September and take the work placement the course last 17 months. Please see the September entry and January entry course structure charts.

Please also refer to the course structure chart for January entry.

Please also refer to the course structure chart for September entry.

  • Introduction to the Principles of Marketing
  • Understanding Customer Behaviour
  • Research Methods for Events and Marketing
  • Professional and Academic Development
  • Strategic Brand Management
  • Brand and Marketing Communications
  • Digital Marketing and Analytics
  • Global Marketing Strategy

Optional Modules

You must choose one of the following:

  • Dissertation
  • Client Project
  • Placement Project

Teaching and learning

Much of the teaching on the course takes the form of interactive workshops, but there are also lectures from staff and visiting speakers. Lectures, discussions, role-play exercises and seminars are linked with selected case studies and assessments to strengthen your practical analysis and decision-making skills. You will develop your skills in working as part of a team through structured group assignments and an online group-based marketing simulation.

You will gain practical experience and put your knowledge of marketing approaches and theory into practice during live research projects for an organisation. Teaching staff at the Business School are engaged in academic research and/or come from an industry background with in-depth practical experience of marketing and brand management issues. Visiting speakers from the world of marketing and branding, consultancies and research bodies augment the programme through leading edge discussions and specialist events.

Specialist facilities

We're investing over £30m to create a modern teaching and learning facilities and creating a new home at Headington for the Oxford Brookes Business School.

Set to be complete in 2017, you'll see:

  • the Faculty of Business brought together in a modern, professional environment
  • 30 teaching rooms and a collaborative lecture theatre
  • a new Main Hall with soundproof wall, perfect for teaching and events like graduations
  • social learning spaces and a cafe
  • a new gateway into the Headington Campus.

Our library provides specialist business resources (both hard copy and via online access) to UK and overseas companies' annual reports, statistics on all aspects of business and management, a wide range of constantly updated key texts, and postgraduate MA, MBA, MSc and PhD theses.

Teaching Location

If you are starting your course in September 2017 you are likely to experience all your teaching at the Headington Campus.

Field trips

We offer an International Business in Practice Study Trip module. The purpose of this study trip is to give postgraduate students a hands-on, intensive experience with the ideas and practices of global business. The programme will include presentations from local management executives and experts. Students will have direct interaction with management executives and practices through site visits to major corporations and agencies.

This study trip is voluntary and all costs associated with the trip will need to be funded by you. It is not linked to university assessments in any way. If you successfully complete this module you will have the following non-credit bearing module recorded on your transcript: P58335 International Business in Practice: Study Trip.



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This dynamic MBA course will be of interest if you are in, or aspire to, a managerial position and will build the vision needed in today’s business climate. Read more
This dynamic MBA course will be of interest if you are in, or aspire to, a managerial position and will build the vision needed in today’s business climate. It’s important to have the necessary skills to set yourself apart from the competition. This challenging course builds on a strong ethos of helping managers to solve real problems. It is designed for professionals who will make a strategic difference to the organisations in which they operate.

The MBA programme introduces innovative business theory in a practical context. You will learn how to integrate cutting-edge research and practice across all key business areas to achieve business transformation, whether you work in a public or private sector organisation.

During the MBA course, you will develop key leadership skills such as creativity, innovation, collaboration and problem solving. The MBA is grounded in principles that underpin business today and will give you a fresh strategic approach to the issues managers face.

The University is host to a vibrant, multicultural environment that provides an excellent opportunity for you to gain an international perspective on business and different cultures and practices.

There are also MBA pathways available in marketing, human resource management and public service management, so you can specialise in a particular area which will lead to a named MBA award.

Course Content

MBA modules:
- Leadership and Management Theories
- Strategic Financial Management
- Strategic Analysis Tools and Techniques
- Strategic Systems Thinking
- Strategic Marketing
- Strategic Operations Management
- Managing Professional Development
- Research Methods
- Management Project

MBA Human Resource Management modules:
- Strategic Human Resource Management
- Leadership and Management Theories
- Strategic Financial Management
- Strategic Analysis Tools and Techniques
- Strategic Marketing
- Strategic Operations Management
- Managing Professional Development
- Research Methods
- Management Project

MBA Marketing modules:
- Brand and Reputation Management
- Trends in Marketing
- Leadership and Management Theories
- Strategic Financial Management
- Strategic Analysis Tools and Techniques
- Strategic Operations Management
- Research Methods
- Management Project
You will also study one of the following options:
- Strategic Marketing
- Managing Professional Development

MBA Public Service Management modules:
- Public Policy and Innovation
- Partnerships, Service Improvement and Delivery
- Leadership and Management Theories
- Strategic Financial Management
- Strategic Analysis Tools and Techniques
- Strategic Operations Management
- Managing Professional Development
- Research Methods
- Management Project

Learning and teaching methods

Taught sessions are delivered through self-guided study, lectures, seminars, group work, case studies and exercises. You will have the opportunity to strategically analyse organisations, deliver presentations and prepare marketing and business plans.

Alongside your studies, you will also be part of a study visit to see first-hand how different companies operate. You are also encouraged to attend the many guest lectures organised by the Business School, to broaden your understanding of important subject areas.

Work Experience and Employment Prospects

Employability is at the heart of everything we do, and we aim to ensure that our students are innovative, creative and entrepreneurial, which helps make our graduates employable across the globe.

This demanding and dynamic course is designed for those looking to take their career to the next level. It will help you develop the knowledge and skills to be a successful strategic business leader and equip you with an insight into the business practices you will need for a future in an ever changing global environment.

Developed in close consultation with a range of employers who have contributed significantly to making our graduates more effective in the workplace, the University of South Wales MBA is recognised globally as a qualification due to its relevance within the world of work. The completion of a management project gives you the chance to showcase your knowledge and analytical skills that are essential to top employers.

Assessment methods

You will be assessed through written assignments, presentations and project work. The MBA involves the completion of a business research project which will develop your communication and consulting skills.

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This degree programme will appeal to students from a range of backgrounds seeking to develop the knowledge and skills in marketing and management that would enable them to pursue appropriate business and marketing careers in domestic or international organisations. Read more
This degree programme will appeal to students from a range of backgrounds seeking to develop the knowledge and skills in marketing and management that would enable them to pursue appropriate business and marketing careers in domestic or international organisations.

The programme incorporates not only core areas of business and management (operations management, international business environment, economics, human resource management and finance and accounting) but also key knowledge and skills within the area of marketing (marketing strategy, marketing communications, services marketing, consumer behaviour).

The programme is suitable for students with or without prior experience of business, marketing or management subject areas. As such, this MSc is designed for those who want to focus on the areas of marketing and management in order to change career direction, get started in a specific career or boost an existing career. The programme is aimed at both recent graduates and those with a first degree and work experience. The programme delivers many opportunities to gain practical skills in marketing and management through the use of module assignments, case studies, marketing strategy simulation and industry speakers.

The programme specifically allows graduates to pursue careers in a number of areas including general management, services or general marketing, advertising and communications, and consultancy.

Why Bradford?

University of Bradford School of Management is one of the oldest and most experienced university-based business schools in Britain and home to more than 500 postgraduate students from more than 70 different countries. The School celebrated 50 years of excellence in business education in 2013.

At our Bradford campus and across our global campus, we create a collaborative, supportive learning environment in which students, staff, alumni and businesses and organisations can share knowledge and ideas.

Bradford also scores extremely high in rankings for value for money, providing you with a very affordable way to gain a globally recognised Master’s qualification from a leading UK university.

Rankings

University of Bradford School of Management is ranked in the UK Top 10 in the Financial Times MSc in Management 2016.

Modules

Initially, students take a number of compulsory modules to provide the foundations for an understanding of management. In the second semester, learning will focus more specifically on marketing from both a strategic & operational perspective, and students will have the opportunity to choose one elective subject from an extensive range. The final part of the programme is the dissertation, with students investigating a specific marketing related topic.

Core modules
-Business Economics
-Accounting and Finance
-Human Resource Management
-International Business Environment
-Marketing Planning and Strategy
-Operations Management
-Research Methods
-Consumer Behaviour
-Strategic Marketing Simulation

Elective modules - Choose one subject from a wide range including:
-Contemporary Issues in Accounting & Finance
-Corporate Social Responsibility
-Cross-Cultural Management
-Decision Support for Sustainability
-Diversity in Work & Organisations
-Entrepreneurship & Innovation
-Environmental Management & Quality Systems
-European Business Management
-Financial Statement Analysis & Valuation
-Information Systems Planning for Sustainability
-International Business in Emerging Economies
-International Business Strategy
-International Finance
-Management of Change
-Strategic Accounting
-Strategic Financial Management
-Sustainable Operations & Management
-Future Technology & Innovation Management
-International Master's Summer School

Learning activities and assessment

Teaching on the full-time and executive programmes involves a combination of formal lectures, group discussions, tutorials, seminars and directed reading. Generally the programmes aim to integrate applied and theoretical knowledge with assessment processes that test both knowledge of the disciplines and their application. Each module represents approximately 100 hours of study time, of which typically 24 hours is contact time with the module tutor(s) and the remaining 76 hours is made up of pre-reading, directed reading, preparatory work and assessment.

Methods of assessment are varied and linked to learning requirements. They include open and closed book examination, essays, coursework assignments and case studies.

Career support and prospects

The University is committed to helping students develop and enhance employability and this is an integral part of many programmes. Specialist support is available throughout the course from Career and Employability Services including help to find part-time work while studying, placements, vacation work and graduate vacancies. Students are encouraged to access this support at an early stage and to use the extensive resources on the Careers website.

Discussing options with specialist advisers helps to clarify plans through exploring options and refining skills of job-hunting. In most of our programmes there is direct input by Career Advisers into the curriculum or through specially arranged workshops.

Additionally, the School of Management has its own dedicated careers team based on the Emm Lane Campus, with support including:
-One-to-one support
-Careers workshops
-Opportunities to meet employers and recruiters
-Online resources
-Job opportunities

The MSc provides students with the opportunity to enter or boost their careers in both marketing and general management. Typical roles include marketing management, business development, brand management, product management, account management, PR and communications, media marketing, consultancy and self-employment.

Study Support

The Effective Learning Service (ELS) is a dedicated facility within the School of Management, established to support our students to maximise their academic learning (eg assignments and examinations) as well as help overseas students adapt quickly to UK academic requirements. The ELS is run by Martin Sedgley, supported by Amy Allhouse, and provides a huge range of services, including various workshops run during term time, 1-1 consultations and vast printed and online resources to cater for every possible development area.

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By the end of the program, students will have acquired the key competencies to manage fashion, design and luxury companies successfully and will be able to evolve professionally within the cosmopolitan, culture-intensive and hypercompetitive environment typical of these industries. Read more

Objectives

By the end of the program, students will have acquired the key competencies to manage fashion, design and luxury companies successfully and will be able to evolve professionally within the cosmopolitan, culture-intensive and hypercompetitive environment typical of these industries.

LOCATIONS

Students have the opportunity to follow the MSc in Fashion, Design and Luxury Management program in the following locations:

- Grenoble - http://en.grenoble-em.com/grenoble-vibrant-and-welcoming
- Paris - http://en.grenoble-em.com/paris
- London

WHY CHOOSE TO DO A MSC IN FASHION, DESIGN AND LUXURY MANAGEMENT?

The MSc in Fashion, Design and Luxury Management is designed to provide international companies in these industries with the profiles they need to be highly competitive in a complex environment.

The fashion, design and luxury industries are design-intensive and innovation-oriented industries, providing very good opportunities for growth in a hypercompetitive environment. For this reason, companies in these industries are seeking to recruit experts aware of the specific dynamics of these fields, able to manage companies and develop brands in a successful way.

Students enrolled in the MSc Fashion, Design and Luxury Management will benefit from a high-level faculty with both academic and professional experience.

Taught entirely in English, this program offers students the international perspective and the industry-specific culture they will need in order to become skilled managers in these hypercompetitive industries.

Through their coursework, students will acquire the management tools and techniques and the overall industry culture needed to develop and govern fashion, design and luxury brands in a highly competitive global and complex environment. The course covers essential management skills as well as more industry-specific competencies:

- Principles of luxury and luxury brand management
- Luxury sectorial analysis
- Technology and innovation in the fashion and design business
- Creative fundamentals of fashion and design
- Sustainable design, luxury and fashion management.

Program

MANAGEMENT ESSENTIALS

- Intercultural Management and International Negotiations
- Global Leadership and People Management
- International Trade
- Marketing
- Branding and Brand Equity Management
- Strategic Management
- Finance and Accounting

FASHION, DESIGN & LUXURY MANAGEMENT

- Technology and Innovation in the Fashion and Design Business
- Industrial Design
- Interior Design and Merchandising
- Sustainable Luxury and Design
- Luxury Sectorial Analysis:
- Food, Wine and Hospitality
- Boats, Cars and Motorbikes
- Jewelry and Watches
- Perfumes, Cosmetics and Eyewear
- Accessories and Leather Goods

- Distribution Channels and Digital Marketing in the Fashion Industry
- Fundamentals of Fashion and Design
- Principles of Luxury and Managing Luxury Brands
- Integrated Communications Strategy
- Production, Operations, Purchasing and Supply Chain in the Fashion Industry
- Customer Management and Customer Intelligence
- The Legal Context of the Design and Fashion Industry

STUDY TRIPS

Students will take part in an international study trip of one week in one European Fashion Capital. They will have the opportunity to meet with leading industry professionals and visit companies in the fashion, design and luxury industries.

During the company visits students will work on a project relating to one of these industries and in alignment with their future career ambitions.

INTERNSHIP

Each student will undertake an internship of a minimum of three months in a company of their choice at the end of the classroom part of the program. The internship will contribute directly to the content of the Final Management Project and may take place anywhere in the world.

FINAL MANAGEMENT PROJECT

The second year of the program is dedicated to the Final Management Project which will be undertaken under the supervision of a GGSB professor.
Students will focus on a management aspect of the fashion, design and luxury industries; they are also encouraged to choose the subject of the Final Management Project in coherence with their future career goals. It is possible to complete the project in parallel with an employment or an internship in France or abroad.

FOREIGN LANGUAGES

Foreign language skills are essential in a globally competitive business environment. The program is taught in English, and no prior knowledge of French is required to attend the program. Students have the possibility of learning French or another foreign language such as Spanish or Chinese during the program.
This language component, although not compulsory, is highly recommended for students who intend to pursue an international career, since companies in the Fashion, Design and Luxury industry are currently recruiting personnel speaking the language of the country in which they are based, in addition to English and in-demand languages like Chinese or Russian.

LOCATION

The MSc in Fashion, Design and Luxury Management will be offered at the GGSB Grenoble, Paris and London campuses.

PROGRAM BENEFITS

Students enrolled in the program will:

- Acquire and develop the specific management skills required for a successful career in fashion, design, and luxury industries
- Benefit from teaching staff with extensive scientific and professional industry experience
- Enjoy study trips with visits to companies and industry-specific fairs and events
- Study in a multicultural and creative learning environment
- Understand the creation of value in the fashion, design and luxury industries

Careers

It is expected that graduates of this MSc program will either take up positions in multinational companies in the fashion, design and luxury industries or will become entrepreneurs able to found and develop their own companies.

The program will prepare graduates for positions in sourcing, purchasing, product development, product management, public relations, events, store retail management, people management and entrepreneurship.

Admission

Candidates should have excellent written and oral communication skills, as well as strong interpersonal skills and the motivation to pursue an international career.

No prior knowledge of the fashion, design and luxury management industries is required, but applicants should demonstrate a strong interest in this area and have a clear idea of how the program will help them achieve career goals.

ENTRY REQUIREMENTS

- Bachelor-level undergraduate degree in any subject with good grade average.
- Work experience is not compulsory.
- Fluency in English (see test requirements below).

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Our Master's programme in Business Administration - unlike other similar programmes - emphasises the social processes that constitute organisations. Read more

Our Master's programme in Business Administration - unlike other similar programmes - emphasises the social processes that constitute organisations. How do social processes determine the ways in which organisations and management operate and perform? In addition, in Nijmegen we have chosen an integrated approach. This focus on the big picture, including social relationships is what creates a better understanding of the importance of good management and can eventually improve the performance of organisations of all kinds.

See the website http://www.ru.nl/masters/business/

Before the programme starts, you will choose a specialisation:

- Business Analysis and Modelling

- Gender Equality, Diversity and Inclusion in Management

- International Business

- Marketing

- Organisational Design and Development

- Strategic Human Resource Management

- Strategic Management

Theory and action-based learning

This programme is closely associated with the research carried out within the Institute of Management Research, where the focus is on research into relationship management, institutional dynamics, decision making and innovative management. You will become familiar with both the theoretical and practical aspects of your special subject. The programme combines a thorough training in methodology with action-based learning: you apply the theory you have learned to concrete cases and learn to develop appropriate solutions. And in our Visa Skills Lab, students use computers to make scenario analyses and simulate decision-making processes within organisations.

Truly international

We provide internationally oriented education and research training. Our students have the opportunity to take part in a Master’s level project on European Human Resource Management, a cooperative venture among six leading European business schools and universities. Here, students work in a multi-cultural team and follow a consultancy in-company project in one of the six countries involved.

Career prospects

- Career Perspective for Strategic Management

The Master's specialisation in Strategegic Management is an advanced study that prepares future leaders for the business world. It offers thorough knowledge of strategic processes from a disciplinary perspective, linked with insights from other business areas. Therefore, the Master's specialisation in Strategic Management trains students in conducting academic research and decision-making and helps them to develop ideas of underlying business solutions based on a thorough academic understanding of business practice. Graduates of our master program face a stimulating future career. Our graduates are greatly valued by their employers for their analytical skills and sound academic understanding of business practices. A master degree in business administration with a specialisation in Strategic Management offers students a wide range of career perspectives, such as consultant, business analyst, researcher and manager.

- Career Perspective for Gender Equality, Diversity and Inclusion in Management

The Master's specialisation Gender Equality, Diversity and Inclusion in Management prepares you for the function of a diversity professional in public and/or private organisations. Our graduates are likely to be tasked with the development and implementation of specialized gender and diversity policies and/or diversity and inclusion programs, or can be employed in more general talent management and/or organisational change jobs. Students are trained to become critical academic professionals, and are well positioned to enter national or international management trainee programs. Other jobs, such as policy advisor, program manager, consultant or recruiter are also possible. Students with an interest in academic research have the option to pursue a PhD.

- Career Perspective for Organisational Design and Development

As the Master's specialisation Organisational Design and Development engages you with the construction of labour organisations, the degree offers you a career perspective as a consultant, a staff member or a researcher on redesign and change processes within organisations. Later on in your career, you may move on to senior management positions.

- Career Perspective for Marketing

A Master's degree in business administration with a specialisation in marketing offers you a wide range of career perspectives, such as brand manager, product manager, management consultant, marketing researcher and account manager. Later on in your career, you may move on to senior positions, such as marketing director, or even to a CEO position.

- Career Perspective for Strategic Human Resource Management

The Master's specialisation in Human Resource Management focuses on new insights into personnel and organisation issues. This involves, among other things, using the human resources concept and resource-based staff and organisation management. In addition, topical themes are addressed such as competence management, training management and culture management. The Master's specialisation in Human Resource Management is therefore interesting for students who want to contribute to the development and implementation of personnel management in organisations in the role of adviser, scientific researcher or staff member.

- Career Perspective for International Business

The IB programme prepares students for a position as an International Manager or an International Professional in international business. The manager or professional is able to use a scientific methodological framework to analyse developments in the international external and internal environment of MNEs by looking at management processes from a cross-cultural point of view.

- Career Perspective for Business Analysis and Modelling

Most of the students in the BAM specialisation and in the two-year European Masters in System Dynamics (of which BAM is the Nijmegen component) will find jobs at advisory bureaus or the strategic planning departments of large companies.

See the website http://www.ru.nl/masters/business/



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Luxury Brand Management Innovation focuses on managing the relationship between luxury brands, high value services and consumer behaviour. Read more
Luxury Brand Management Innovation focuses on managing the relationship between luxury brands, high value services and consumer behaviour. To understand these complex relationships, you will gather and analyse customer and market data, to understand who the customers are, why they buy, and appreciate the value of brands and brand strategy.

Luxury Brand Management equip you to analyse new, sub-brands and established brands; and at a more strategic level, analyse issues around brand loyalty, equity and value.

Luxury Brand Management requires sensitivity to customer perceptions of established aesthetics and the potential for higher levels of engagement/participation and affinity-enabling services.

The course will take you through the various stages needed to turn a luxury brand into a ‘lived’ experience providing insightful thinking and practical strategies into what makes a luxury brand ‘high value’ in terms of meaningful interactions and diversified services with customers/markets.

Study units

Stage One: developing a knowledge base and new reference points - introduces you to a range of theories and practices in the strategic use of design and innovation, with a particular focus on the method of design thinking and how it relates to luxury brand management.

- Unit 1: Cultural and Contextual Design Studies
- Unit 2: Practical Application of Design Thinking in Luxury Brand Management
- Unit 3: Managing Design in a Global Society and Economy

Stage Two: putting new learning into a professional context – develops the practical application of design thinking with a focus on innovation and industry oriented professional practice.

- Unit 4: Professional Practice in Management and Consulting
- Unit 5: Strategic Design and Innovation
- Unit 6: Studio Practice

Stage Three: evaluating and advancing existing knowledge

- Unit 7: Major Project.

Course aims:

- To enable the development of high value services and luxury brands.
- To develop an understanding of personalised multi-platform experiences and interactions which can add value to, and build a brand on a global scale.

Programme Aims for the Master of Design

The Master of Design programme aims to provide the opportunity for you to develop creative thinking and innovative strategies through an advanced understanding of the practical application of design thinking and design strategy to management and organisational leadership, in order to equip you with the knowledge and skills to apply your learning in a global context. In particular, this programme aims:

- To equip you with an advanced knowledge and understanding of the contextual background to, and developments in design thinking and to reflect on that learning in order to advance your own practice and subject area and to innovate.

- To develop effective managers and leaders with effective design management skills who through creativity and global awareness are able to influence and create positive change in their organisations whether at an operational or a strategic level.

- To equip you with independent study skills that support research, practice and professional development and allow you to continue developing as life-long learners throughout their professional lives maintaining contact with emerging practice from a variety of fields.

- To provide a stimulating environment, which is supportive, flexible and collaborative and allows you to develop your potential.

- To develop a high level of professionalism and confidence to initiate and lead complex design projects involving diverse disciplines and business functions.

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This programme is designed exclusively for students who already have qualifications or experience in hotel management to enhance and deepen their existing knowledge, understanding and skills. Read more

This programme is designed exclusively for students who already have qualifications or experience in hotel management to enhance and deepen their existing knowledge, understanding and skills.

The Masters in Strategic Hotel Management is an intellectually rigorous programme, drawing on a range of our subject and industry experts, that is relevant to the needs of future senior managers, executives and professionals in the hotel industry.

An integrated approach gives you a truly international perspective on the strategic aspects of hotel management. The programme also offers you the opportunity to pursue specialisation through optional modules that reflect your interests.

Programme structure

This programme is studied full-time over one academic year and part-time students must study at least two taught technical modules per academic year.

Example module listing

The following modules are indicative, reflecting the information available at the time of publication. Please note that not all modules described are compulsory and may be subject to teaching availability and/or student demand.

Educational aims of the programme

  • An in-depth exploration of the strategic management approaches, techniques and skills required for senior management positions in the hotel industry that builds on the underpinning knowledge of operational management that has been obtained by study at an undergraduate level. This will involve the study of national, international and global hotel chain operations in their various forms
  • A high quality education, which is intellectually rigorous and up-to- date, as well as relevant to the needs of future managers, executives and professionals in the hotel industry
  • A business management orientation related to the hotel business drawing on a range of cognate areas of study to explain and analyse this particular sector
  • An integrated approach so as to provide a coherent view that explores the interrelationships between the various components of the programme, but at the same time by way of optional modules to permit students to pursue an extra element of specialisation relevant to their backgrounds, interests and/or career aspirations
  • An international perspective both in scope and coverage
  • Up to date information that draws on the stimulus of the school’s recent research activities
  • Students with the basis for developing their own approach to learning and personal development

Programme learning outcomes

Following completion of the programme, students should be able to:

  • Critically evaluate the development, characteristics, issues and influences relevant to strategic hotel management
  • Analyse and debate theoretical and applied knowledge in the management, operation, organisation and provision of hotels
  • Evaluate critically a wide range of approaches and techniques relevant to the strategic management of hotels
  • Evaluate outcomes and accurately assess/report on their own/others work with justification and relate them to existing knowledge structures and methodologies
  • Demonstrate high level learning and problem solving skills
  • Conduct research and produce a high quality report: this includes the ability to select, define and focus upon and issue at an appropriate level; to develop and apply relevant and sound methodologies; to analyse the issue; to develop recommendations and logical conclusions; to be aware of the limitations of research work
  • Identify modifications to existing knowledge structures and theoretical frameworks and to propose new areas for investigations/ new problems / new or alternative applications and methodological approaches
  • Display a range of skills relevant to the needs of existing and future managers, executives and professionals irrespective of their sector of operation, particularly in the areas of analysis and synthesis, communication and presentation skills, computing skills, critical reasoning, data analysis, organisation and planning, report and essay writing skills, interactive and group skills, research skills
  • Handle ethical dilemmas likely to arise in management, research and professional practice and to formulate solutions in dialogue with peers, clients, mentors and others

Knowledge and understanding

Following completion of the programme, students should be able to:

  • Critically evaluate the development, characteristics, issues and influences relevant to strategic hotel management
  • Analyse and debate theoretical and applied knowledge in the management, operation, organisation and provision of hotel
  • Evaluate critically a wide range of approaches and techniques relevant to the strategic management of hotels
  • Evaluate outcomes and accurately assess/report on their own/others work with justification and relate them to existing knowledge structures and methodologies

Intellectual / cognitive skills

Following completion of the programme, students should be able to:

  • Demonstrate high level learning and problem solving skills
  • Conduct research and produce a high quality report: this includes the ability to select, define and focus upon and issue at an appropriate level; to develop and apply relevant and sound methodologies; to analyse the issue; to develop recommendations and logical conclusions; to be aware of the limitations of research work
  • Identify modifications to existing knowledge structures and theoretical frameworks and to propose new areas for investigations/ new problems / new or alternative applications and methodological approaches

Professional practical skills

Following completion of the programme, students should be able to:

  • Handle ethical dilemmas likely to arise in management, research and professional practice and to formulate solutions in dialogue with peers, clients, mentors and others

Key / transferable skills

Following completion of the programme, students should be able to:

  • Display a range of skills relevant to the needs of existing and future managers, executives and professionals irrespective of their sector of operation, particularly in the areas of analysis and synthesis, communication and presentation skills, computing skills, critical reasoning, data analysis, organisation and planning, report and essay writing skills, interactive and group skills, researchskills.

Global opportunities

We often give our students the opportunity to acquire international experience during their degrees by taking advantage of our exchange agreements with overseas universities.

In addition to the hugely enjoyable and satisfying experience, time spent abroad adds a distinctive element to your CV.



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The luxury industry has evolved rapidly over the last decade, with brands expanding and consolidating into mature and fast-developing markets. Read more
The luxury industry has evolved rapidly over the last decade, with brands expanding and consolidating into mature and fast-developing markets. Successful professionals in this field demonstrate the ability to operate in a highly competitive global context. An innovative and creative approach with a strong cultural perspective is also key.

The MA Luxury Brand Management takes a strategic view of the dynamic characteristics and opportunities within the global luxury goods and services industry. It combines academic study with the practicalities of management, with a focus on delivering an exceptional experience for consumers and gaining a global competitive advantage.

Studying in the heart of London, one of the world’s capitals for the luxury industry, you will develop the skills needed to manage leading brands in a highly competitive environment, combining knowledge with an innovative approach and a strong cultural perspective.

The programme is taught by highly qualified academics and experienced industry professionals, and focuses exclusively on luxury, branding and management across the full value chain.

Read about a current MA Luxury Brand Management student's thoughts on contemporary luxury and how this programme is preparing her for a career in the industry here.

Why should I choose this programme?

The luxury industry has doubled in size over the past 10 years, reflecting an increasingly global presence. Traditionally a sector associated with Europe, luxury brands are expanding into the markets of the fast-developing BRIC economies.

You will enjoy a high level of teaching contact and support from lecturers who offer a breadth of expertise and experience across a variety of luxury sectors. You will also benefit from lectures by guest speakers and visits to companies managing luxury brands. High profile speakers in 2016 have included Helen David, Harrods Fashion Director, Matthew Zorpas from The Gentleman Blogger and Valerie Kaminov, CEO of Miller Harris Perfumes.

Through taught classes, hands-on projects and contact with industry experts, you will develop the knowledge, insights and critical skills to make informed judgements about the strategic and tactical business activities of luxury brands.

The programme is kept current by the research, business practice and networks of academic staff, who incorporate the latest industry thinking into teaching and learning. You will be able to apply the knowledge and skills you develop on the programme through a final project – either an academic dissertation, live business project or start-up project.

This degree is recognised by the Chartered Management Institute (CMI), providing you with access to CMI resources during your studies, and enabling you to gain CMI membership upon degree completion.

Key skills, aims and objectives

Through taught classes, projects and contact with industry experts you will develop the knowledge, insights and critical skills to make informed judgements about the strategic and tactical business activities of luxury brands.

Future opportunities

This programme has been designed to equip you with the knowledge, confidence and skills to pursue management roles in international luxury brand management, marketing, communications and retailing.

MA Luxury Brand Management alumni are working in a range of roles in advertising, PR, brand management, and marketing, in prestigious companies throughout the industry. Many have also started their own companies. Some of the companies our alumni are working at include:

‌•Anthony & Cie
‌•Ava Mirabelle
‌•Baume et Mercier
‌•Bell Pottinger Private
‌•Condé Nast, Vogue Magazine
‌•Devika Dass
‌•Estée Lauder
‌•Guerlain
‌•Hermès
‌•Krystal by MS Design
‌•Lakme Lever
‌•Lioness Jewellery
‌•L'Oréal
‌•Lifestyle Estates International Corporation
‌•Maybourne Hotel Group
‌•CMI membership provides access to a wealth of resources that foster employability, including Continued Professional Development (CPD) and access to dedicated job postings.

How to apply

Applying to study at RUL is a quick and easy process. We accept direct applications, have no formal application deadlines and there is no application fee.

Step 1 Apply

You can apply in the following ways:

•Apply online
•Apply directly to us using the application form available here http://www.regents.ac.uk/media/1188903/Regents-application-form.pdf
Once you have completed the application form, please send us the following supporting documents, by post, email or fax:

•Copies of academic transcripts and certificates of all academic study undertaken after secondary school
•One letter of academic reference
•A copy of your CV/resumé showing your work experience if applicable.
•A 300 to 500-word personal statement in support of your application, outlining your reasons for applying to your chosen programme and how you feel you will benefit from the course of study
•A copy of your passport photograph (ID) page
•One recent passport-sized, colour photograph, jpeg format (this must be emailed to us at )
•If not a native English speaker, proof of your English proficiency

Please note: most candidates will be assessed for admission on the basis of their submitted application materials. However, RUL reserves the right to invite candidates for interview and to reject those who decline to attend.

Step 2 Making an offer

We will assess whether you meet our minimum entry requirements and will make you an offer by both email and post, or notify you that you have been unsuccessful.

If you have completed your education and have met all the entry requirements, you will be sent an unconditional offer. If you still have to finish your exams, or have yet to submit supporting documentation, we will make you a conditional offer.

You can expect to receive a decision on your application within 10 working days of receipt of your completed application and supporting documents.

Step 3 Accepting the offer

If you wish to accept the offer you must:

•Confirm your acceptance via email/post/telephone/in person
•Pay the registration fee (non-refundable)
•Pay the non-EU advance tuition fee deposit, if applicable (non-refundable)
•Please note: although there is no formal deadline to pay your registration fee or non-EU advance deposit, if you need to apply for an international student visa to study in the UK, then we recommend that you pay these as soon as possible.

Please see here for information on how to pay http://www.regents.ac.uk/study/how-to-pay.aspx

Step 4 Full acceptance and visa

On receipt of your acceptance we will issue the final set of documentation and, where needed, the relevant visa support documentation. To find out if you need a student visa please consult the UK Visas and Immigration (UKVI) website for current information: http://www.gov.uk/government/organisations/uk-visas-and-immigration (please note it is your own responsibility to arrange the appropriate visa).

For more information on course structure, admissions and teaching and assessment, please follow this link: http://www.regents.ac.uk/study/postgraduate-study/programmes/ma-luxury-brand-management.aspx

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HEC Paris’ Master in Management (MiM) is the international students’ gateway to the prestigious Grande Ecole program, created in 1881, and a fantastic world of opportunities. Read more

HEC Paris’ Master in Management (MiM) is the international students’ gateway to the prestigious Grande Ecole program, created in 1881, and a fantastic world of opportunities.

World-class Student Body

The Grande Ecole program is designed for high potential students from all backgrounds with little or no professional experience, driven to become influential leaders in tomorrow’s world.

A Unique Two-Phase Curriculum to Boost Your Career

The Grande Ecole curriculum is divided into a generalist phase and a specialization phase. The first phase concentrates on business fundamentals while the second one focuses on acquiring expertise around the professional goals of the student. The nature of the specialization determines the Master’s degree that the student will finally receive: Management, Management & Business Law, Management and Public Affairs…

This unique curriculum structure enables students to acquire both an excellent grounding in general management and an expertise in a specific field. We firmly believe this combination is the key success factor in training future leaders and making a lasting impact on the careers of our students. In fact, our graduates combine the rare ability to grasp the ‘global picture’ in all situations and a deep understanding that only experts can truly reach.

The program consists of:

  • M1: mandatory foundation courses in general management, electives and a managerial behavior seminarin
  • M2: a specialization, an optional certificate and an in-depth research paper.

Moreover, the Grande Ecole program, created in 1881, perfectly balances the development of practical leadership and professional skills with the more theoretical requirements, such as a final research paper within the specialization. Students are trained to become decision-makers while focusing on the academic specialization that they choose in light of their professional goals. With the diversity of courses and specializations available, students can develop expertise in several areas of business administration, shape their career plans, all while preparing their entry into the business world through company internships.

A Wide Range of Specialisations

In M2, students have access to a wide range of specializations, which then determine the Master’s degree that the student will finally receive:

  • Master in Management: Strategy, Finance, Marketing, Financial Economics, Economics, Entrepreneurship, etc.Master in Public Affairs: Public Policy, International Relations, DiplomacyMaster in Business LawMaster in Sustainability and Social InnovationMaster in Journalism (taught in French only)Master in Media, Arts & Creation (taught in French only)Master in Cognitive Sciences (with ENS Ulm)

Read more on Grande Ecole specializations 

Double Degrees to Broaden Your Horizons

HEC Paris has developed Dual Degree Programs with prestigious universities in France and around the world. Dedicated to essential disciplines such as law, public affairs, management or Big Data, these Dual Degree Programs will help students develop a diversity of thought, international management skills and a truly global mindset.

Exceptional International Academic Opportunities

The Grande Ecole program offers numerous international opportunities such as :

  • International exchanges among a wide network of partners on all continents (including Babson College, Cornell University, Fudan University, London School of Economics, Stockholm School of Economics…)
  • Double Degree programs in Management with leading institutions such as the MIT (USA), FGV (Brasil), GSOM (Russia), IIM Ahmedabad (India), Tsinghua University (China), Keio Business School (Japan), ESADE (Spain), University of St.Gallen (Switzerland), Bocconi (Italy), TUM (Germany)
  • Double Degree programs in Public Affairs with the following institutions: Georgetown University (USA), MGIMO University (Russia), Freie Universität of Berlin (Germany, program taught in German), SciencesPo Paris (France)
  • Double Degree programs in Business Law with Georgetown University (USA) or Paris 1 – Panthéon-Sorbonne (France, program taught in French)
  • The CEMS joint degree.

HEC Paris is the co-founder of two global strategic alliances of businesses and academia: CEMS (The Global Alliance in Management Education) and PIM (Partnership in International Management).

HEC Paris is also an active member of the GNAM (Global Network for Advanced Management, founded by Yale University).

9 Optional Certificates to Enhance Your Expertise

On top of their Major, MiM Students will have the opportunity to complete one of the eight HEC Certificates and deepen their knowledge in a specific area of business. At the very end of the MiM curriculum, our Certificates aim to provide our students with a more in-depth perspective and a firmer grasp of the topic they choose, ideally propelling them into the business world after completion of their study.

Certificates entail the equivalent of 100 contact hours, and include projects, as well as other business assignments: 

Top Career Opportunities

Graduates from the MiM program will find themselves with a wealth of opportunities and choices regarding their career path: 98% find employment after 3 months, in a variety of sectors. A popular choice for HEC MiM graduates is consulting or financial services but graduates can follow a multitude of routes, ranging from real estate to high technology. Opportunities are also global for MiM graduates with 39% finding a job outside their home country.

Students at HEC benefit from the school's international network, close connections with companies and excellent career department. The career service helps our students formulate and achieve their professional projects through services such as the 6-step career roadmap and the numerous career events organized on campus.



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This MSc will equip you with the fundamental knowledge and skills required for managing innovative product and brand or policy development, service delivery, or integration of emerging technologies in fast-paced industries- http://www.gold.ac.uk/pg/msc-management-innovation/. Read more
This MSc will equip you with the fundamental knowledge and skills required for managing innovative product and brand or policy development, service delivery, or integration of emerging technologies in fast-paced industries- http://www.gold.ac.uk/pg/msc-management-innovation/

The management of innovation is the critical element ensuring successful new products and services are encouraged, survive, and flourish.

Every successful company from technologists like Google, Apple, and Spotify to think tanks and agencies like Ogilvy, Unruly Media or Mindshare, media like Monocle, BBC, and Wall Street Journal, and even movements like Bitcoin and Occupy understand the need for innovation and creativity.

Another common characteristic of these organisations is that senior executives or leaders from all of them have shared and discussed innovation challenges and opportunities with students on this programme. And recent speakers in our Innovation Case Studies series have included fashion designer Paul Smith, 'city super woman' Nicola Horlick, and editor of Monocle Tyler Brûlé.

Goldsmiths graduates have recently captured Academy Awards, Baftas, and Golden Globes (Steve McQueen, 12 Years a Slave), the Mercury Prize (James Blake) and the Turner Prize (Laure Prouvost). We have a long history of demonstrating innovation and our students have the unique opportunity of developing interdisiciplinary practical and theoretical management capabilities in this bustling creative and entrepreneurial environment.

Contact the department

If you have specific questions about the degree, contact Chris Brauer.

Modules & Structure

You'll learn core leadership skills, and how to apply them to manage the near continuous need for innovations and changes in organisational products, structures, strategies, and processes. You can choose to study the latest techniques and strategies for consumer behaviour and marketing or seek to develop a fully formed business model for entreprenurial ventures.

The programme mixes theory and practice and allows you to obtain a professional qualification in project management and development, which will enhance your employment prospects.

The Institute of Management Studies (IMS) at Goldsmiths benefits from excellent links with industry. Graduates of this programme will be capable of leadership and adaptive management styles, and will be able to direct and manage innovation in a variety of organisations.

Innovation Case Studies 15 credits
Project Management 30 credits
Organisational Behaviour 15 credits
Digital Research Methods 15 credits

In addition to these modules, you'll also study:

Research Project (60 credits):
You'll undertake an independent piece of research or a large-scale multimedia website and/or mobile application addressing a specific innovation gap or entrepreneurial opportunity related to digital entrepreneurship. The research dissertation should be no longer than 10,000 words. If you choose to develop a multimedia application you must provide an accompanying 3,000 word critical analysis essay reflecting on the production process. You'll be allocated to an appropriate supervisor.

Option modules (45 credits):
Students on the MSc Management of Innovation programme can choose 45 credits of options. This offers opportunities for students to focus on specific aspects of management and innovation that fit with individual student interests from developing innovative ventures to product development and progressive and contemporary forms of managing and motivating human capital.

-Consumer Behaviour (15 credits) – The psychology of decision making, the rational and irrational human, heuristics, priming, and information processing. This module introduces pricing strategies, individual differences in consumers, and legal issues in analytics and analysis of consumer behaviours. This module helps you understand individual consumers and target markets for the development of innovative products and services.

-Entrepreneurial Modeling (30 credits) – This module aims to nurture the skills and attitudes of students to allow them to become innovators and to provide models of entrepreneurial/business support relevant and useful for creative entrepreneurs. The module has evolved from NESTA’s Creative Pioneer Programme and will use the Modelling Techniques that were designed and have evolved from industry best practices that provide approaches to commercialising creativity. It will look at the range of business models that exist and review how best to build a financially sustainable organisation. Students produce a full and robust business plan for a new venture.

-Leadership & Talent Management (15 credits) – You learn about methods for assessing and nurturing leadership potential and talent along with approaches to enhancing and motivating leaders. The module uses case materials and practical examples introducing the importance of theory and research-based practice in these fields.

-Psychology of Marketing and Advertising (15 credits) – Students learn the traditional form of marketing: targeting, differentiation, loyalty, and buying behaviour and contrast this with emerging market views on physical and mental availability. The module explores the present and future of marketing strategies building on understandings of consumer behaviours and behavioural economics. The roles of communication strategies and cognitive psychology are taught in relation to advertising effectiveness and channel strategies.

-Research Design and Applied Statistics (15 credits) – Students learn to critically evaluate effective research design and analysis of data in work environments. The module aims to equip you with the skills to collect, code, analyse and interpret data; to understand how to design quantitative studies to ethically test hypotheses; to use analysis software; and to present data appropriately in text, tables and figures.

-Training and Development (15 credits) – Performance appraisal; training needs analysis; training design and delivery; employee development (eg. appraisal, 360-degree feedback, development centres); leadership; practical and strategic issues.

-Workplace Coaching and Counselling (15 credits) – Introduction to key concepts in coaching and counselling, theoretical approaches to coaching and counselling, counselling for stress management, counselling for careers, career development and management, workplace coaching, and professional issues in coaching.

Please note as an enrolled postgraduate student it is often possible to take additional modules from other departments at Goldsmiths, however these audited modules are not for credit towards your MSc.

Skills

The programme will help you develop strong project management, problem-solving, decision-making and critical evaluation skills. You'll develop an understanding of theories of leadership, and the characteristics of the organisational and social structures within which leaders and talented individuals work. You'll learn about project management and how it can be applied to a range of project environments. You'll also learn about innovation approaches and challenges, and how to translate conceptual and theoretical implications of innovation to practical applications.

Careers

Graduates of the programme will be capable of managing projects full of change, transformation, and innovation in any size of organisation – from start-ups to non-profits and Fortune 500 companies. Senior level industry guest speakers and analysts feature on several of the modules on the programme.

Funding

Please visit http://www.gold.ac.uk/pg/fees-funding/ for details.

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Design Innovation and Brand Management are the commercial powerhouses of all global organisations. These need to be understood and applied to the fast-growing business and luxury markets worldwide. Read more
Design Innovation and Brand Management are the commercial powerhouses of all global organisations. These need to be understood and applied to the fast-growing business and luxury markets worldwide. This course will help you become an innovator, attracting design savvy and communication conscious entrepreneurs.

This course will enable you to apply contemporary management and design thinking in a professional context, helping you compete in the growing global markets using your creativity, strategy and management theory.

The key to successful brand development is an understanding of business strategy in relation to design thinking models and a diverse and inquisitive mind as to the relationships involved in incremental or radical innovation. Branding connects to the consumer through a range of tools; identity, experience, advertising and manipulation, while design innovation is more about new thinking processes, new associations/relationships between functionality and aesthetics and new technologies.

Learn about these fascinating contemporary areas and gain relevant professional skills, preparing you for success in your career.

Course detail

Students study luxury design, design innovation and its relationship to the experience of creative management through brand strategies. This is then applied creatively to a range of live industry projects. Through carefully designed modules you will explore a range of evolutionary and revolutionary processes that build a professional understanding of current global environments.

As well as this critical industry knowledge, you will also:
• Have the unique opportunity to collaborate across other post graduate courses delivered in the London School of Film Media and Design and the London School of Music
• gain specialist skills and knowledge in your course
• gain insight and professional practice from working alongside students from the other courses, replicating collaborative industry practices
• explore a range of evolutionary and revolutionary processes to build a professional understanding of today's competitive global environments related to design, innovation processes and the management of brands
• develop your own project driven by your new knowledge: the culmination of your Masters experience
• apply management and design thinking to support organisations to compete in the growing global markets combining creativity, strategy and management and visual language as communication powerful tools
• learn to research, apply and present/pitch design innovation and branding campaigns with mentored design partnerships or teams on industry set briefs.

Jobs and placements

The Professionalisation module is an immersive module that covers the key professional creative and technical skills that anchor industry.

Through seminars and practical workshops you will:
• explore the working life of a professional
• gain a better understanding of industry narratives
• understand historical approaches used within the field of advertising, branding and communications.

The Internship or Industry Mentored Brief is an important module and an integral element of the MA Luxury Design Innovation and Brand Management. This is a module designed to develop the experience of design, branding and communication through experience in industry or doing a professional live mentored brief, with one of our mentors.

The University of West London has its own 'W5 Productions' which will support appropriately-skilled students find relevant work placements or an industry mentored brief in the creative industries.

Career and study progression

The MA Luxury Design Innovation and Brand Management develops graduate attributes that prepare you for a range of possible careers, depending on your interests and talents.These include:
• Brand and design managers
• Marketers
• Client account handlers
• Project managers
• Creative directors
• Senior designers
• Design team leaders
• Art directors
• Advertising managers
• Account planners
• Strategic thinkers
• Communication Consultants
• Content creators and managers
• Client account executives

The UK attracts many global brands, setting up flagship stores to attract domestic and overseas visitors to private retail locations. Retailers continue to look to enter new markets in potential higher growth regions, seeking to improve their existing operational performance in these markets to achieve sustained growth. This course has been designed to lead to employment and is targeted towards students whose career developments and interests lie within this field and the growth sector of the Design and Fashion Industries.

How to apply

Click the following link for information on how to apply to this course: http://www.uwl.ac.uk/students/postgraduate/how-apply

Scholarships and bursaries

Information about scholarships and bursaries can be found here: http://www.uwl.ac.uk/students/postgraduate/scholarships-and-bursaries

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The MA in Luxury Brand Management is designed to equip individuals, at any stage of their career, with the necessary scholarly and professional skills to develop a deep and critical understanding of luxury brand management, whilst preparing you for an uncertain and competitive future. Read more

Overview

The MA in Luxury Brand Management is designed to equip individuals, at any stage of their career, with the necessary scholarly and professional skills to develop a deep and critical understanding of luxury brand management, whilst preparing you for an uncertain and competitive future. The programme is suitable for recent business and marketing graduates seeking to pursue a career as a brand managers or for those who seek to develop or deepen their specialist knowledge of the luxury brand management sector.
Studying in the heart of London, in South Kensington, a centre for the luxury industry, you will develop the skills required to manage leading brands in a highly competitive environment

Content

Drawing from the opinions of industry experts and recent research undertaken by our faculty, every effort has been made to create a masters degree that balances historical perspectives with emerging trends in the luxury brand sector. The programme takes a holistic approach to this growing field, and you will be exposed to concepts from business and management theory, alongside behavioural psychology, psychoanalysis, culture theory, anthropology and design. There is also a strong emphasis on understanding different consumption practices globally – linked to various cultures, sub-cultures, ethnicities, and nationalities.

Assessment

Through the use of innovative assessments, where you will be required to produce industry reports, strategy documents, and video documentaries: you will be immersed in an interactive classroom experience, which also brings in visiting faculty from industry – with the aim of encouraging you to enhance your critical thinking, commercial skills, and entrepreneurial flair.

Core Modules

Global History of Luxury
Strategic Brand Management
Consumer Culture Theory and Insight
Advertising, Public Relations, and Sponsorship
Emerging and Future Industry Trends

Internship and Networking

Industry Networking & Internships

The programme benefits from exceptionally strong links with luxury brand management industry with teaching by practitioners, a wide range of distinguished guest speakers, and events involving brand leaders. These links not only ensure that students are aware of the latest developments in London’s luxury brand industry but also facilitate internships and help students with their career development.

How to Apply

Apply online using the application form available at http://www.richmond.ac.uk/admissions/postgraduate-admissions/ please send your completed form to us by email to or by mail to the following address: Admission Office, Richmond, the American University in London, Queens Road, Richmond Upon Thames TW10 6JP, UK

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Our. MA Design, Innovation & Brand Management course. gives you the opportunity to study a combined curriculum that will significantly improve your professional and managerial capabilities. Read more

Our MA Design, Innovation & Brand Management course gives you the opportunity to study a combined curriculum that will significantly improve your professional and managerial capabilities.

Our course at UCA Epsom encourages you to consider the value of branding in today's competitive global environment, where organisations continue to compete in overcrowded markets. As consumers become more sophisticated and the plethora of products more similar, the need to differentiate through emotional attachment has become increasingly important.

The key to successful brand development is an understanding of its synergistic relationship with innovation. The popular view has been that branding is connected with logos, advertising and manipulation, whilst innovation is to do with more process-orientated development.

For us, branding is about delivering a rewarding experience to customers, while innovation is about an organisational effort aimed at differentiating a company through original value creation. In other words, each is inextricably linked yet individually defined.

As a student on this course, you'll benefit from working alongside students on the MA Graphic Design, MBA Creative Industries Management and MA Fashion Management & Marketing courses.

Industry Partners

Our course greatly benefits from its location in relation to London, and from our ability to attract top industry practitioners as visiting lecturers.

You'll also have the opportunity to:

-Visit exhibitions

-Take part in conferences and industry events

-And use advanced study facilities such as the British Library and the City Business Library.

Careers

Graduates from MA Design, Innovation & Brand Management work in a variety of exciting careers such as:

-Brand and design management

-Art direction

-Marketing

-Client account handling

-Account planning

-Strategic planning.

Virtual Media Space

Visit our Postgraduate Virtual Media Space to find out more about our courses, see what it's like to study at UCA and gain access to our campus virtual tours.



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