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Masters Degrees (Brand Design)

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The concept of branding is moving away from the traditional idea of creating an "image" to represent the name and the values of a company, by exploring… Read more

Overview

The concept of branding is moving away from the traditional idea of creating an "image" to represent the name and the values of a company, by exploring a broader view, that incorporates several disciplines, from visual design to sound design, from storytelling to consumers' psychology and marketing techniques, thus addressing a strongly integrated approach whose aim is to identify the core assets and to orchestrate them into a consistent brand identity.

Branding is now much more than the definition of a visual image: it's the creation of a rich and attractive environment, to catch the consumer's attention and bring him into the brand world, to share the brand values and to become an informal sponsor of the brand. The Master in Visual Brand Design is a unique opportunity to acquire hands-on competencies and in-depth knowledge on how to design the identity of a company and/or organization, by integrating graphic design skills with strategic thinking. The program includes an internship in a company working in the disciplinary field. Careers

The Master Program in Visual Brand Design is aimed at giving the participants the skills to become visual brand designers with a complex and rich approach, or brand managers capable of orienting the company needs towards an innovative direction, working as freelances or inside medium/big sized companies in the fields of Fashion, Design, Events and Expos Management, Digital Media and Services, or in Public Administrations.

Audience

Candidates holding a first-level academic diploma or BA degree, or about to graduate and with a knowledge of the English language (IELTS 5.0 academic or equivalent certificate).
The program is addressed to candidates with a curriculum in Visual and Graphic Design, Design, Communication and Marketing, or other disciplines related to the program’s field of study.

Job Opportunities

The Master in Visual Brand Design aims to form Visual Brand Designers and dynamic Brand Managers figures open to innovations, that are visionary and versatile, direct and effective. Designers who have a rich and complex approach that can guide the needs of the company in a new direction, either as freelancers or as employees of medium to large companies operating in the fields of fashion, design, events, trade shows, services, digital media or in public administration.

Companies

A network of professionals and leaders of different areas of interest are in constant and proficient interaction and collaboration with the Master in Visual Brand Design of Domus Academy, actively participating in educational programming, workshops and international competitions organized by the department.

The Master has worked with:

Bastard, Danone, Forevermark, Fundacion Escultor Berrocal, Glamour, Mondadori, Park Hyatt, Royal Rose, Smartbox, Unieuro.
For more information please visit http://www.domusacademy.com

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This MA prepares students from design and other creative disciplines to apply their knowledge and skills in the branding domain. Read more

About the course

This MA prepares students from design and other creative disciplines to apply their knowledge and skills in the branding domain.

The course develops your high-level skills and creative thinking, helping you learn how to clearly communicate strategies for successful brand building, futures forecasting and change management.

During the course you will also gain valuable industry insight from design and branding professionals who are part of Brunel’s extensive network of industry contacts. You will complete an individual design project, supported by personal supervision, and complete a final year dissertation on your specialist subject of choice.

Aims

All organisations use design, but few master its use strategically. This course provides the skills and knowledge to students wishing to enter this exciting and rewarding field of endeavour.

We were one of the first Masters programmes, globally, that sought to explain the relationship between branding and design and the importance of applying a strategic approach using design thinking, design methods and process. Today we remain a unique course internationally and attract students from all over the world, from different creative and design backgrounds, both with one purpose - to become masters of design strategy.

By the time you graduate you will be equipped to:

effectively apply design to create and deliver innovative brand propositions
creatively communicate brand values and deliver brand experiencein engaging and meaningful ways through a combination of tangible and intangle design
demonstrate expertise in your chosen specialism in exciting fields, such as branding for the collaborative economy
critically evaluate the roles and potential benefits of design in brand strategies
show personal initiative in addressing challenging issues that are relevant to the design industry.

Course Content

The balanced combination of critical examination and rigorous academic research and creativity is a unique characteristic of Brunel's MA programme. You will do a three-phase programme:

Phase One Modules: Taught Element (September - December)

Strategic Design Management
Branding Strategy Studies
Innovation Strategy and Management
Design Research

Phase Two Modules: Taught/Tutored (January - April)

Design and Branding Futures: Seminar & Workshop Programme
Design and Branding Research Project 1
Design and Branding Research Project 2

Phase Three Module: Student-led (May - August)

Design Dissertation

Special Features

Brazilian week - We host an annual visit from top Brazilian designers, with joint activities organised with Brunel students. It’s an extremely exciting and rewarding experience for both our students and visitors.

Eminent speakers - Every year, our ‘Design Futures’ event offers students the chance to use their research to find design-based solutions to issues facing the world. Design Futures also features eminent guest speakers from all aspects of the design profession, who offer their views on the future of design and its role in meeting global challenges.

Industry and professional focus: London is arguably the most important design and creative capital in the world. Brunel Masters plays a key part in this vibrant landscape. Consequently students leave with a realistic and cutting edge set of skills and knowledge. A world renowned consultancy has praised Brunel design graduates for their ability to ‘hit the ground running’ – meaning they start work understanding modern branding and are able to immediately contribute to strategic thinking within a company.

International flavour: Our MA Design courses draw a truly international mix of students, creating a diverse pool of creative talent at Brunel that attracts employers.

Employability

The MA Design courses at Brunel have established links with industry. Every year the MA Team run a Design Futures module, which gives students a chance to explore future trends and scenarios, and to use research in order to find design-based solutions to issues facing the world.

As part of this initiative they invite eminent guest speakers from all aspects of the design profession to come to Brunel and give the students their views of the future, and the role that design will play in meeting global challenges. Speakers in recent years have included Sir Terence Conran, Sir George Cox, Lord Michael Bichard and Wally Olins, to name a few.

The MA Design staff also work closely with several branding and innovation consultancies, for instance, Design Bridge, NewEdge and Jane Wentworth Associates. The course also has a good relationship with trade association organisations such as Design Business Association (DBA). Working closely with these organisations has resulted in student projects, internships/work placements and also graduate employment positions.

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The Master of Design programme provide the opportunity for you to develop creative thinking and innovative strategies through an advanced understanding of the practical application of design thinking and design strategy that can be applied in a global context. Read more
The Master of Design programme provide the opportunity for you to develop creative thinking and innovative strategies through an advanced understanding of the practical application of design thinking and design strategy that can be applied in a global context.

Service Design is a relatively new discipline that has emerged in the UK simultaneously with an increase in the service sector of the economy and the development of services which require innovative approaches to design, development and delivery in public, private and civil society organisations. Through the use of a specific set of methods and processes based on design thinking, Service Design aims to develop services that are useful and desirable for customers/stakeholders and profitable and efficient for the provider.

The course will provide you with the opportunity to develop and use design thinking as a device for modelling multi-faceted service experiences. In particular this requires the ability to design user research, to facilitate development workshops, and to project manage a process when initially outcomes are unknown. A detailed understanding of the management of design and innovation in service organisations is gained through case studies and project based learning. You are introduced to a range of concepts in Service Design such as co-design, user-driven innovation and social innovation. You are also encouraged to develop your own approaches and to respond to emerging industry practices.

You will benefit from staff research interests in methodology and in user experience design strategies. You may also have the opportunity to participate in one of Ravensbourne’s regular industry development projects with a strong service design dimension.

Study units

Stage One: developing a knowledge base and new reference points - introduces the learner to a range of theories and practices in the strategic use of design and innovation, with a particular focus on the method of design thinking in the global context and how it relates to Service Design. Emphasis is also placed on beginning to develop an innovation and leadership toolkit of skills and techniques.

- Unit 1: Cultural and Contextual Design Studies
- Unit 2: Practical Application of Design Thinking in Service Design
- Unit 3: Managing Design in a Global Society and Economy

Stage Two: putting new learning into a professional context - builds on the practical application of design thinking with a focus on innovation and industry oriented professional practice

Teaching and learning methods in this term are reflective of real world practices ensuring that participants are well versed in new service/product design methods, blueprinting, modelling, brand guardianship, consumer marketing and routes to market.

- Unit 4: Professional Practice in Management and Consulting
- Unit 5: Strategic Design and Innovation
- Unit 6: Studio Practice

Stage Three: evaluating and advancing existing knowledge

- Unit 7: Major Project.

Course aims:

- To encourage a human centred approach to design.
- To demonstrate that real innovation comes from gaining a deep understanding of the interaction between service providers and end users, their wants needs, participation and potential for co-creation.

Programme Aims of the Master of Design

The Master of Design programme aims to provide the opportunity for you to develop creative thinking and innovative strategies through an advanced understanding of the practical application of design thinking and design strategy to management and organisational leadership, in order to equip you with the knowledge and skills to apply your learning in a global context. In particular, this programme aims:

- To equip you with an advanced knowledge and understanding of the contextual background to, and developments in design thinking and to reflect on that learning in order to advance your own practice and subject area and to innovate.

- To develop effective managers and leaders with effective design management skills who through creativity and global awareness are able to influence and create positive change in their organisations whether at an operational or a strategic level.

- To equip you with independent study skills that support research, practice and professional development and allow you to continue developing as life-long learners throughout their professional lives maintaining contact with emerging practice from a variety of fields.

- To provide a stimulating environment, which is supportive, flexible and collaborative and allows you to develop your potential.

- To develop a high level of professionalism and confidence to initiate and lead complex design projects involving diverse disciplines and business functions.

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Design Innovation and Brand Management are the commercial powerhouses of all global organisations. These need to be understood and applied to the fast-growing business and luxury markets worldwide. Read more
Design Innovation and Brand Management are the commercial powerhouses of all global organisations. These need to be understood and applied to the fast-growing business and luxury markets worldwide. This course will help you become an innovator, attracting design savvy and communication conscious entrepreneurs.

This course will enable you to apply contemporary management and design thinking in a professional context, helping you compete in the growing global markets using your creativity, strategy and management theory.

The key to successful brand development is an understanding of business strategy in relation to design thinking models and a diverse and inquisitive mind as to the relationships involved in incremental or radical innovation. Branding connects to the consumer through a range of tools; identity, experience, advertising and manipulation, while design innovation is more about new thinking processes, new associations/relationships between functionality and aesthetics and new technologies.

Learn about these fascinating contemporary areas and gain relevant professional skills, preparing you for success in your career.

Course detail

Students study luxury design, design innovation and its relationship to the experience of creative management through brand strategies. This is then applied creatively to a range of live industry projects. Through carefully designed modules you will explore a range of evolutionary and revolutionary processes that build a professional understanding of current global environments.

As well as this critical industry knowledge, you will also:
• Have the unique opportunity to collaborate across other post graduate courses delivered in the London School of Film Media and Design and the London School of Music
• gain specialist skills and knowledge in your course
• gain insight and professional practice from working alongside students from the other courses, replicating collaborative industry practices
• explore a range of evolutionary and revolutionary processes to build a professional understanding of today's competitive global environments related to design, innovation processes and the management of brands
• develop your own project driven by your new knowledge: the culmination of your Masters experience
• apply management and design thinking to support organisations to compete in the growing global markets combining creativity, strategy and management and visual language as communication powerful tools
• learn to research, apply and present/pitch design innovation and branding campaigns with mentored design partnerships or teams on industry set briefs.

Jobs and placements

The Professionalisation module is an immersive module that covers the key professional creative and technical skills that anchor industry.

Through seminars and practical workshops you will:
• explore the working life of a professional
• gain a better understanding of industry narratives
• understand historical approaches used within the field of advertising, branding and communications.

The Internship or Industry Mentored Brief is an important module and an integral element of the MA Luxury Design Innovation and Brand Management. This is a module designed to develop the experience of design, branding and communication through experience in industry or doing a professional live mentored brief, with one of our mentors.

The University of West London has its own 'W5 Productions' which will support appropriately-skilled students find relevant work placements or an industry mentored brief in the creative industries.

Career and study progression

The MA Luxury Design Innovation and Brand Management develops graduate attributes that prepare you for a range of possible careers, depending on your interests and talents.These include:
• Brand and design managers
• Marketers
• Client account handlers
• Project managers
• Creative directors
• Senior designers
• Design team leaders
• Art directors
• Advertising managers
• Account planners
• Strategic thinkers
• Communication Consultants
• Content creators and managers
• Client account executives

The UK attracts many global brands, setting up flagship stores to attract domestic and overseas visitors to private retail locations. Retailers continue to look to enter new markets in potential higher growth regions, seeking to improve their existing operational performance in these markets to achieve sustained growth. This course has been designed to lead to employment and is targeted towards students whose career developments and interests lie within this field and the growth sector of the Design and Fashion Industries.

How to apply

Click the following link for information on how to apply to this course: http://www.uwl.ac.uk/students/postgraduate/how-apply

Scholarships and bursaries

Information about scholarships and bursaries can be found here: http://www.uwl.ac.uk/students/postgraduate/scholarships-and-bursaries

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The MSc Applied Corporate Brand Management is offered in a choice of two routes. MSc in Applied Corporate Brand Management – a one year standard master's. Read more

About the Course

The MSc Applied Corporate Brand Management is offered in a choice of two routes:
MSc in Applied Corporate Brand Management – a one year standard master's

OR

MSc in Applied Corporate Brand Management (with Professional Practice) 16 months

The programme enjoys the input from a dedicated corporate advisory board made up of experts from the branding world, including senior brand executives of multi-national firms, brand consultants and design gurus. You can read more about this in the Special Features section.

The MSc in Applied Corporate Brand Management (with Professional Practice) incorporates a 16 week work placement component at a company or a consultancy. This unique feature of the work placement distinguishes our programme from other similar Masters in the country.

The Applied Corporate Brand Management programme covers issues of branding in blue chip companies, the service industry, banks, petroleum companies, lifestyle organisations, corporate brand heritage, nation and place branding.

You will examine the core contents of branding at the corporate level rather than at the product level. In other words, teaching on the programme focuses on branding of the corporation rather than branding the product.

The focus on corporate branding considers the following components:
Corporate identity
Corporate image and reputation
Corporate design
Corporate culture
Corporate behaviour
Corporate brand structure and brand strategy

You will undertake a project in collaboration with branding firms as part of your consultancy-based dissertation option. Examples include projects that are concerned with measuring the corporate image and ascertaining brand success of a chosen corporation.

Aims

In addition to offering an unrivalled opportunity to study and evaluate not only contemporary theory relating to corporate branding, the programme will also offer you the chance to examine current research relating to the management of an organisation’s corporate reputation, its corporate identity and its corporate communications.

You will gain a thorough understanding of the issues related to marketing at a corporate level.

You will gain a comprehensive appreciation of how to apply corporate branding and marketing theory and practice in the context of a contemporary organisation.

Course Content

Our MSc consists of both compulsory and optional modules, a typical selection can be found below. Modules can vary from year to year, but these offer a good idea of what we teach.

Compulsory

Corporate Branding Theory and Issues
Applied Corporate Branding
Strategic Corporate Brand Management and Consulting                             
Strategic Corporate Marketing
Marketing Communications
Understanding Business and Management Research
Dissertation

Optional

Global Diversity Management
International Business Ethics and Corporate Governance
Consumer Behaviour
International Management
Entrepreneurship

Special Features

Brunel Business School won the Times Higher Education Awards Business School of the Year 2013

Besides formal teaching and the Professional Practice, you are exposed to the myriad of practical applications of the theories taught, such as:
Guest speakers and feedback from the industry and brand consultancies.
Career talks and presentations.

As well as this, previous Applied Corporate Brand Management students are invited to share their experiences with you, giving you first-hand insight into how the course can impact your career

Corporate Advisory Board

The programme enjoys the input from a dedicated corporate advisory board made up of experts from the branding world, including senior brand executives of multi-national firms, brand consultants and design gurus. From advising blue-chip companies on brand strategy, to implementing brand communications for employees and customers all over the world, their experience is invaluable to our MSc Applied Corporate Brand Management programme. They also share their expertise with students as visiting lecturers, act as a sounding board for our academic plans, and offer placements, projects, field trips and other practitioner-based components.

Accreditation

Memberships

Chartered Management Institute (CMI): A number of Associate memberships to the CMI are open to graduates of Brunel Business School postgraduate programmes, offering discounted full membership rates upon application. Members of the CMI may use the following letters as appropriate: 'ACMI', Members 'MCMI' and Fellows 'FCMI'.

Teaching

A particular feature of our Applied Corporate Brand Management course is the use of case studies to contextualise contemporary theory and practice and the importance attached to class presentations to demonstrate the ability to apply theory in practice.
This interactive course, and the Strategic Corporate Brand Management and Consulting and Applied Corporate Branding modules in particular, allow you to engage with current industry experts who provide extra support and guidance in your coursework, classwork and presentations.

Assessment

Modules are typically assessed by individual assessment and an examination in May.

Teaching methods include lectures and informal small study groups.

Coursework and examinations place considerable emphasis on the ability to think and reason critically, but constructively.

The dissertation (12,000 words) is the capstone demonstration of these skills, requiring students to conceive, justify, design and execute a major project.

Individual and/or group presentations using laptops, PCs and digital projectors.

Modes of study

1-year, full-time starting in September: The taught element of the course (September to April) includes seven modules; delivery will be by a combination of lectures, seminars and tutorials/group work. A further four months (May to September) is spent undertaking the dissertation.

Work Placements

Work placements are offered to suitable candidates where available with, for example, companies represented on the Applied Corporate Brand Management Advisory Board. Amongst others are:
Heathrow Airport
BrandPie
Telefónica Europe
Radley Yeldar
Mars
Jim Northover Limited
Network Rail
leapSTONE
Right Management
Tata Beverages
Tetley Tea

Placements take place over four months, from 1 September to 31 January the following year and previous placements involved roles such as project manager, marketing executive, brand researcher, internal communication officer and marketing officer amongst others.

Placement employers cover all student expenses and some provide a salary.

On completion of the placement, students proceed to find full-time employment in branding and advertising roles in the UK or abroad.

The purpose of the placement is to provide you with hands-on experience working with a brand consultant or a brand-related department of an organisation in the UK. It is an integral part of the course and you will receive support from the academic staff and the Professional Development Centre while on placement.

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This programme encourages students to take a risk, to test the boundaries of the discipline and push their design ideas beyond personally predetermined limits. Read more

This programme encourages students to take a risk, to test the boundaries of the discipline and push their design ideas beyond personally predetermined limits.

You will develop an enhanced research and design proposal, culminating in a new body of work that will showcase your development and achievements.

This unique and convention-breaking programme has a strong emphasis on personal creative freedom and design innovation, ensuring you have the best chance of employment and career development upon graduation.

You will be encouraged to challenge your existing research and design knowledge and develop new skills and networks. You are expected to experiment and explore: independent study is paramount but underpinned by a number of supporting projects, workshops and events.

We expect collaboration within the School of Design, with the creative industries and where appropriate with external clients to allow you to realise personal and project possibilities to the full. There is a strong international student input which introduces diverse experience and encourages wide-ranging thinking.

We encourage bold, lateral approaches, coupled with a clear understanding of process and technique, to produce innovative, emotive and enduring design from students who learn through intense, sustained involvement with the design process.

Programme structure

The curriculum is student-led with an emphasis on independent learning. With tutorial guidance, you will negotiate and develop a programme of study based on personal areas of research and practice, alongside set projects to support and inform your line of enquiry.

You will initially focus on the research and development of a study proposal. With support from our dynamic team of experienced tutors (all industry practitioners or researchers) you will be encouraged to expand on your preconceived ideas and let your findings dictate future development. We expect you to engage in sophisticated design dialogue to push your ideas to their full potential. There is a hotbed of debate and prototyping before any designs are taken into production.

The written context of the programme helps amplify and contextualise your understanding of process and this wider awareness of design feeds back into your practice-based work. You will produce written context assignments alongside studio based work.

Career opportunities

We are committed to providing our students with enhanced career prospects and the ability to achieve at the highest level. Graduates are professionally vital and well-informed, and are able to enter the design industry with a freshness of approach and the flexibility and adaptability to be able to respond to change.

Our Graphic Design graduates work in a wide range of creative career paths. The variety of projects, approaches and opportunities on course enable graduates to apply their knowledge and experience of the design process and their considerable skills onto many disciplines. Typically though our graduates leave to become valuable members of a graphic design agency.

Our extensive links with industry built through industry-led projects and staff research, and our range of visiting speakers, ensures that graduates are aware of the full range of career possibilities and are provided with a strong footing from which to develop their chosen career.

Previous career paths have included experiential design, packaging, advertising, digital design, interaction design, exhibition design, design research, marketing, retail design, exhibition design, multimedia, design management, education. Graduates may freelance or seek employment within a company.

A specific scheme we run within the programme is the Design Agency project which, in 2013, won a Guardian University Award for Employability Initiative.

Design Agency is a flagship initiative that enables graphic design students to form their own design agencies. They create their own brand for the agency and work collectively towards a common objective based on ability, regardless of age or experience. Edinburgh-based design agencies act as ‘mentor partners’ to the student agencies. The long-term relationships that are built with mentors ensures that students have the chance to show, over an extended period rather than just a few weeks on placement, what they can contribute to potential employers.

In 2013, the ECA Design Agency won the Guardian University Awards 2013 prize for Employability Initiative, with the judges praising its ambition and said its risk-taking innovation “should be applauded.”



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By the end of the program, students will have acquired the key competencies to manage fashion, design and luxury companies successfully and will be able to evolve professionally within the cosmopolitan, culture-intensive and hypercompetitive environment typical of these industries. Read more

Objectives

By the end of the program, students will have acquired the key competencies to manage fashion, design and luxury companies successfully and will be able to evolve professionally within the cosmopolitan, culture-intensive and hypercompetitive environment typical of these industries.

LOCATIONS

Students have the opportunity to follow the MSc in Fashion, Design and Luxury Management program in the following locations:

- Grenoble - http://en.grenoble-em.com/grenoble-vibrant-and-welcoming
- Paris - http://en.grenoble-em.com/paris
- London

WHY CHOOSE TO DO A MSC IN FASHION, DESIGN AND LUXURY MANAGEMENT?

The MSc in Fashion, Design and Luxury Management is designed to provide international companies in these industries with the profiles they need to be highly competitive in a complex environment.

The fashion, design and luxury industries are design-intensive and innovation-oriented industries, providing very good opportunities for growth in a hypercompetitive environment. For this reason, companies in these industries are seeking to recruit experts aware of the specific dynamics of these fields, able to manage companies and develop brands in a successful way.

Students enrolled in the MSc Fashion, Design and Luxury Management will benefit from a high-level faculty with both academic and professional experience.

Taught entirely in English, this program offers students the international perspective and the industry-specific culture they will need in order to become skilled managers in these hypercompetitive industries.

Through their coursework, students will acquire the management tools and techniques and the overall industry culture needed to develop and govern fashion, design and luxury brands in a highly competitive global and complex environment. The course covers essential management skills as well as more industry-specific competencies:

- Principles of luxury and luxury brand management
- Luxury sectorial analysis
- Technology and innovation in the fashion and design business
- Creative fundamentals of fashion and design
- Sustainable design, luxury and fashion management.

Program

MANAGEMENT ESSENTIALS

- Intercultural Management and International Negotiations
- Global Leadership and People Management
- International Trade
- Marketing
- Branding and Brand Equity Management
- Strategic Management
- Finance and Accounting

FASHION, DESIGN & LUXURY MANAGEMENT

- Technology and Innovation in the Fashion and Design Business
- Industrial Design
- Interior Design and Merchandising
- Sustainable Luxury and Design
- Luxury Sectorial Analysis:
- Food, Wine and Hospitality
- Boats, Cars and Motorbikes
- Jewelry and Watches
- Perfumes, Cosmetics and Eyewear
- Accessories and Leather Goods

- Distribution Channels and Digital Marketing in the Fashion Industry
- Fundamentals of Fashion and Design
- Principles of Luxury and Managing Luxury Brands
- Integrated Communications Strategy
- Production, Operations, Purchasing and Supply Chain in the Fashion Industry
- Customer Management and Customer Intelligence
- The Legal Context of the Design and Fashion Industry

STUDY TRIPS

Students will take part in an international study trip of one week in one European Fashion Capital. They will have the opportunity to meet with leading industry professionals and visit companies in the fashion, design and luxury industries.

During the company visits students will work on a project relating to one of these industries and in alignment with their future career ambitions.

INTERNSHIP

Each student will undertake an internship of a minimum of three months in a company of their choice at the end of the classroom part of the program. The internship will contribute directly to the content of the Final Management Project and may take place anywhere in the world.

FINAL MANAGEMENT PROJECT

The second year of the program is dedicated to the Final Management Project which will be undertaken under the supervision of a GGSB professor.
Students will focus on a management aspect of the fashion, design and luxury industries; they are also encouraged to choose the subject of the Final Management Project in coherence with their future career goals. It is possible to complete the project in parallel with an employment or an internship in France or abroad.

FOREIGN LANGUAGES

Foreign language skills are essential in a globally competitive business environment. The program is taught in English, and no prior knowledge of French is required to attend the program. Students have the possibility of learning French or another foreign language such as Spanish or Chinese during the program.
This language component, although not compulsory, is highly recommended for students who intend to pursue an international career, since companies in the Fashion, Design and Luxury industry are currently recruiting personnel speaking the language of the country in which they are based, in addition to English and in-demand languages like Chinese or Russian.

LOCATION

The MSc in Fashion, Design and Luxury Management will be offered at the GGSB Grenoble, Paris and London campuses.

PROGRAM BENEFITS

Students enrolled in the program will:

- Acquire and develop the specific management skills required for a successful career in fashion, design, and luxury industries
- Benefit from teaching staff with extensive scientific and professional industry experience
- Enjoy study trips with visits to companies and industry-specific fairs and events
- Study in a multicultural and creative learning environment
- Understand the creation of value in the fashion, design and luxury industries

Careers

It is expected that graduates of this MSc program will either take up positions in multinational companies in the fashion, design and luxury industries or will become entrepreneurs able to found and develop their own companies.

The program will prepare graduates for positions in sourcing, purchasing, product development, product management, public relations, events, store retail management, people management and entrepreneurship.

Admission

Candidates should have excellent written and oral communication skills, as well as strong interpersonal skills and the motivation to pursue an international career.

No prior knowledge of the fashion, design and luxury management industries is required, but applicants should demonstrate a strong interest in this area and have a clear idea of how the program will help them achieve career goals.

ENTRY REQUIREMENTS

- Bachelor-level undergraduate degree in any subject with good grade average.
- Work experience is not compulsory.
- Fluency in English (see test requirements below).

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Compared to the Bachelor of Science, the Master of Science in Design for the Fashion System moves the attention from “product” design to “system” design that is the peculiarity of the Italian design. Read more

Mission and goals

Compared to the Bachelor of Science, the Master of Science in Design for the Fashion System moves the attention from “product” design to “system” design that is the peculiarity of the Italian design. The main elements that characterize and distinguish the “Politecnico” education in fashion come from the culture of the made in italy, its connection with the fashion companies and its aim to combine tradition with innovation, crafts with technologies, heritage with progress, dreams with discipline.In particular, the course mission and goals focus on three aspects: development of integrated design skills (product- communication-service) orientated to the “fashion system”; development of knowledge of the fashion system and the relations between the various players, development of specific multidisciplinary knowledge concerning economic, humanistic, sociological and artistic disciplines.

See the website http://www.polinternational.polimi.it/educational-offer/laurea-magistrale-equivalent-to-master-of-science-programmes/design-for-the-fashion-system/

Professional opportunities

Graduates in Design for the Fashion System are flexible and suitable for carrying out design activities in fashion companies, working on integrated product-service system design. They also find good employment opportunities in professional activities working on product research, trends and development for fashion companies. They can also work on design activity in the field of communication, event organisation and shop-fitting of fashion sales outlets.
The main reference fashion professions are Fashion Coordinator, Brand manager, Product Manager and Visual Merchandiser.

Presentation

See http://www.polinternational.polimi.it/uploads/media/Design_for_the_Fashion_System_01.pdf
This Master of Science programme’s aim is to train highly qualified designers able to manage the competitiveness of the Fashion System on an international scale, both in its product development systems and within the strategic processes of fashion companies. Fashion at Politecnico di Milano is strongly committed to research and innovation, binding together high craft and high tech, the artisanal vision with the technological one, manual processes with the most advanced digital modeling softwares, in order to give the student the capability to work in any reality of the fashion system. Intense laboratory courses are the core part of the crafting investigation. Master students are required to fulfill an internship period within qualified companies.
Career opportunities include: designer activities, professional activities working on product research, trends and development for fashion companies. Working oportunities in the field of communication, event organisation and shop-fitting of fashion sales outlets. Main reference professions: Fashion Coordinator, Brand manager, Product Manager, Visual Merchandiser. The programme is taught in English.
website: http://www.moda.polimi.it/en/

Subjects

- 1st year
TRACK 1: Fashion Design Laboratory (Sportswear Design, Fashion Design, Management and Organisation of Fashion Firms), Workshop (Underwear, Sportswear Design), Retail Design Laboratory (Strategies and Methods for Retail Design, Methods and Tecniques of Representation of Retail Spaces).
TRACK 2: Fashion Design Studio (Sportswear Design, Sportswear Design Materials, Sportswear Design Theory, Management and
Organisation of Fashion Firms).
MANDATORY FOR ALL TRACKS: Communication and Society, Evolution and Innovation in Languages, Innovation of Materials, Technologies and Processes

- 2nd year
TRACK : Final synthesis design studio divided in: Fashion-System design, Fashion Product Design and Man’s wear Advanced Technology Accessories.
MANDATORY FOR ALL TRACKS: Art Seminars , Aestethic, Other courses to be chosen among a list of elective lectures, Final Thesis Preparation

See the website http://www.polinternational.polimi.it/educational-offer/laurea-magistrale-equivalent-to-master-of-science-programmes/design-for-the-fashion-system/

For contact information see here http://www.polinternational.polimi.it/educational-offer/laurea-magistrale-equivalent-to-master-of-science-programmes/design-for-the-fashion-system/

Find out how to apply here http://www.polinternational.polimi.it/how-to-apply/

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This taught research course gives you the opportunity to carry out in-depth original research into design practice while developing the skills to become an independent, critical thinker and effective design researcher. Read more
This taught research course gives you the opportunity to carry out in-depth original research into design practice while developing the skills to become an independent, critical thinker and effective design researcher.

The taught modules provide a framework of transferable skills that apply to all researchers as well as those relevant to your chosen pathway subject of Arts, Design, English Literature, History, Social Science, or Media.

You will gain an understanding of research methods while developing expert professional skills in communication, self-management, and project planning. You will devise and deliver a significant research-based project in the form of a dissertation or practical arts based project, to demonstrate your interests and ability to think independently.

Whether you go on to further PhD study, or work as a researcher for a range of public services and professions, this course gives you the research and professional skills for a successful career.

Learn From The Best

Mark Bailey is Director of Innovation Design and leads the University’s partnership with Unilever. He spent 10 years in the Aerospace industry working on advanced passenger and business jet concepts.

After graduating from Northumbria’s School of Design, Bruce Montgomery became a designer for fashion brands including Katherine Hamnett, Moschino and Jeff Banks.

Matthew Lievesley has helped develop improved care-pathways for people with Type II Diabetes in collaboration with Newcastle University Medical School.

Dr Irini Pitsaki specialises in Design Management and Strategic Brand Management with more than 15 years of experience as a researcher and lecturer in higher education.

Dr Mersha Aftab’s current work looks at Role of Design at strategic level in multinational industries. Her passion for teaching led to a full time lectureship teaching Innovation.

Dr Stuart English is a specialist in design led innovation, and the creator of Ideas-lab. He leads a portfolio of postgraduate programmes.

Elizabeth MacLarty has a degree in Fine Art from Leeds University and her research interests include the relationship of theory to practice, particularly in Design Education teaching practice.

Teaching And Assessment

You’ll learn through a combination of discipline-specific and core framework modules that develop your research skills.

You’ll undertake a dissertation or project of 20,000 words (or 10,000 word dissertation in support of a practical project for Arts practice researchers). This can be either a specialist, in-depth study based upon a substantial body of subject-relevant sources or a you can take a broader ranging approach crossing over a number of disciplines.

You will also take two discipline-specific modules that examine the key themes, traditions, and debates in your chosen discipline.

You’ll be assessed by a mixture of traditional and innovative practices, including dissertation (or equivalent project), oral and written presentations, critical reviews, and portfolios of work.

The academic team will help you develop the skills required to plan, manage and review your learning.

Learning Environment

Northumbria's School of Design was named one of Europe’s top design schools by US Business Week magazine and has an international reputation for innovation and creativity.

It has been fitted out with state-of-the-art facilities and the latest in design technology including:

- Dedicated exhibition gallery and outdoor show spaces
- Modern presentation rooms with the latest screening facilities
- Digital photography studio
- CAD suites
- Traditional letterpress and screen printing
- The latest in computer numerically controlled machinery
- Extensive 3D prototyping workshops
- Industry standard textile, printing, knit and garment
- Construction facilities
- Sound studios and recording booths
- Interaction and animation studios
- Mobile laptop facilities
- Postgraduate, research and consultancy suites

Alongside teaching staff with experience as designers, technicians, craftsmen and journalists, you’ll also learn from visiting designers and design professionals.

Research-Rich Learning

Northumbria is in the UK top 10 for research power in Arts and Design. The School of Design hosts three research groups:

Design Issues
This research group addresses complex social and cultural issues from a design perspective. They work on themes such as social care issues with the Carers Centre Newcastle and Alzheimer’s Scotland and socio-economic challenges with Newcastle YMCA and Traidcraft.

Design Innovation and Research Methods
This group focuses on innovating and creating value across society by applying design-led innovation and better research methods to support the work of designers in context. Work involves the industrial and commercial sector, such as design's role in corporate innovation and creativity in product manufacturing and service organisations.

Design Making
This research group focuses on materials and the cultural and technology benefits of making in society. Researchers work in product, industrial, interaction, service, textile, craft, fashion and interior design disciplines.

Give Your Career An Edge

This course will give you skills for life-long learning, including critical skills and attitudes, presentation skills, and the ability to reflect and evaluate abilities. These are all attractive traits and in demand from employers.

You’ll be able to demonstrate critical awareness of research and scholarship in your chosen design discipline and show that you are self-motivated, disciplined and possess a thirst for independent learning.

Throughout the course, you’ll build on your undergraduate skills, adding intensity, complexity and depth of study as you also develop communication, time management and highly developed research and inquiry skills.

Your studies have a real world focus and you’ll have the opportunity to work with external partners and industries to develop your experience and network of contacts. We seek to nurture home-grown talent to support and grow the economic, social, cultural and intellectual capital of the region and beyond.

Your Future

Northumbria boasts an illustrious design alumni list including Sir Jonathan Ive, principal designer of the iPad, iPhone and iMac. Rob Law MBE, Founder of Trunki, Nicola Morgan, Designer, Lanvin, Paris, and Tim Brown, Chief Executive, IDEO.

As a graduate you’ll be able to demonstrate critical thinking and judgement and will leave equipped with excellent practical, communication, and transferable skills.

You will become an expert on your chosen research topic and well placed to use this as a platform to excel in your career and contribute to the community and the wider world in which you live.

On graduating, you will have a qualification which may enhance your promotion prospects in the fields of teaching, professional research, museums and archives, public policy, and project management.

There are also opportunities for you to advance your studies further, with advice in writing PhD and funding applications available to support students.

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Luxury Brand Management Innovation focuses on managing the relationship between luxury brands, high value services and consumer behaviour. Read more
Luxury Brand Management Innovation focuses on managing the relationship between luxury brands, high value services and consumer behaviour. To understand these complex relationships, you will gather and analyse customer and market data, to understand who the customers are, why they buy, and appreciate the value of brands and brand strategy.

Luxury Brand Management equip you to analyse new, sub-brands and established brands; and at a more strategic level, analyse issues around brand loyalty, equity and value.

Luxury Brand Management requires sensitivity to customer perceptions of established aesthetics and the potential for higher levels of engagement/participation and affinity-enabling services.

The course will take you through the various stages needed to turn a luxury brand into a ‘lived’ experience providing insightful thinking and practical strategies into what makes a luxury brand ‘high value’ in terms of meaningful interactions and diversified services with customers/markets.

Study units

Stage One: developing a knowledge base and new reference points - introduces you to a range of theories and practices in the strategic use of design and innovation, with a particular focus on the method of design thinking and how it relates to luxury brand management.

- Unit 1: Cultural and Contextual Design Studies
- Unit 2: Practical Application of Design Thinking in Luxury Brand Management
- Unit 3: Managing Design in a Global Society and Economy

Stage Two: putting new learning into a professional context – develops the practical application of design thinking with a focus on innovation and industry oriented professional practice.

- Unit 4: Professional Practice in Management and Consulting
- Unit 5: Strategic Design and Innovation
- Unit 6: Studio Practice

Stage Three: evaluating and advancing existing knowledge

- Unit 7: Major Project.

Course aims:

- To enable the development of high value services and luxury brands.
- To develop an understanding of personalised multi-platform experiences and interactions which can add value to, and build a brand on a global scale.

Programme Aims for the Master of Design

The Master of Design programme aims to provide the opportunity for you to develop creative thinking and innovative strategies through an advanced understanding of the practical application of design thinking and design strategy to management and organisational leadership, in order to equip you with the knowledge and skills to apply your learning in a global context. In particular, this programme aims:

- To equip you with an advanced knowledge and understanding of the contextual background to, and developments in design thinking and to reflect on that learning in order to advance your own practice and subject area and to innovate.

- To develop effective managers and leaders with effective design management skills who through creativity and global awareness are able to influence and create positive change in their organisations whether at an operational or a strategic level.

- To equip you with independent study skills that support research, practice and professional development and allow you to continue developing as life-long learners throughout their professional lives maintaining contact with emerging practice from a variety of fields.

- To provide a stimulating environment, which is supportive, flexible and collaborative and allows you to develop your potential.

- To develop a high level of professionalism and confidence to initiate and lead complex design projects involving diverse disciplines and business functions.

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MA Graphic Design explores the ever-changing landscape of graphic design, to create insightful and well-defined specialist projects. Read more
MA Graphic Design explores the ever-changing landscape of graphic design, to create insightful and well-defined specialist projects. The course is uniquely centred around the staged creation of a year long self initiated design project which builds critical understand and alongside practical design applications. A journey that focuses on individual research and enquiry, asks questions, promotes curiosity and build design investigations, to meet the needs of tomorrow's ambitious designers and their future at the leading edge of the Creative Industries.


Why you should study MA Graphic Design at Middlesex

At Middlesex there is an opportunity to fully submerge your self within the discipline of graphic design and be part of the well-established, award winning Graphic Design Department. Where we take a problem solving approach to Graphic Design to explore contemporary design practice through design thinking, insight and co-design processes, prototyping ideas, methods of design analysis and through building expert collaborative networks and external partners. Students come from a wide range of design and creative backgrounds, all with their own individual skill set, experience and cultural background. A diverse working collective, working across project areas of typography & information, brand identity & campaigns, new technology & digital experiences, design writing & insight analysis, sustainability & environmental issues, structural packaging and book design.

Based in our £80 million Art and Design School and taught by some of the UK's leading practitioners from a range of disciplines, our course features world-class facilities and specialist workshops fitted with both new and traditional equipment. With opportunities to build industry contacts and exhibit your work off-site, you'll also gain the employability skills, exposure and experiences you need to navigate a successful career path in today's competitive creative industries.

Course highlights:

- Our facilities are among the best in the UK, with fully equipped 3d workshops, laser cutting and 3d printing, printmaking and letterpress, digital printing, reprographics, bookbinding and fully equipped photography, animation and film studios, with expert technical support
- Each self-initiated project is tailored to the individual to support individual specialism and next stage links to industry, research, design writing, PhD or education. With the aim to establish expert links and specialist networks for each project.
- An exhibition of your work in central London to create networking opportunities, build industry contacts in a professional environment
- To contribute to research themes within the course and be part of a growing alumni collective.
- Access to networking opportunities, world-leading design research and expertise through the Art & Design Research Institute (ADRI) on campus

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This program is available for students interested in beginning studies in 2016. Whether you want to get ahead in your career faster, or improve your knowledge, a Monash postgraduate degree can give you a distinct advantage. Read more
This program is available for students interested in beginning studies in 2016.

Whether you want to get ahead in your career faster, or improve your knowledge, a Monash postgraduate degree can give you a distinct advantage.

The Master of Multimedia Design has been developed for students seeking skills in multimedia and screen-based design, from motion graphics to digital publishing. In a mix of studio classes and lectures, students learn to balance creative expression with practical professional skills. They deliver projects to briefs, using industry standard software and with the guidance of expert designers. In the final semester students complete a major, self-directed project.

Students with no design background will find the Master of Multimedia Design a valuable pathway to a career in design. Students with previous design experience will have the opportunity to develop skills in emerging technologies and push the boundaries of their design practice.

Students can develop skills in:

- Motion graphics and 3D animation
- Web design
- Digital audio and video production
- Interface design
- Digital publishing
- App and tablet design
- Digital imaging
- Responsive design
- Information design and information architecture
- Interactivity
- Digital brand campaigns
- Experience design

Visit the website http://www.study.monash/courses/find-a-course/2016/multimedia-design-3105?domestic=true

Career opportunities

The flexible Master of Multimedia Design enables students to choose units and projects that meet their career goals, so graduates can be suited to a range of roles. They may work as multimedia consultants, designers, animators or audio and video producers. Graduates can work for a range of organisations including IT companies, government departments and cultural organisations, or they may choose to freelance.

For more information visit the faculty website - http://www.study.monash/media/links/faculty-websites/design-and-architecture

ABOUT MADA

Welcome to Monash Art Design & Architecture (MADA)
MADA is a multi award-winning community of artists, designers and architects working together to create a better future for individuals and communities around Australia and the world.
We’re part of Monash University, the largest university in Australia, and among the most highly regarded in the world. Monash is a member of the prestigious Group of Eight universities in Australia.

Located at the Caulfield campus of Monash University, our vibrant community of students, academics, researchers and staff generates creative activity at the highest level and is at the forefront of education in the creative arts, architecture, and design disciplines.
As a student with us, you’ll customise your studies from an incredible range of options – single degrees, double degrees and electives from across MADA and the rest of Monash – so you can become the creative professional you want to be.
And as a Monash graduate, you’ll have a strong sense of purpose, a global outlook, and the skills and confidence to make positive change to your own life, and to the lives of those around you.
As long as you have the drive to pursue, question and achieve, we’ll help you get there.

Find out how to apply here - http://www.study.monash/courses/find-a-course/2016/multimedia-design-3105?domestic=true#making-the-application

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Develop high-level leadership, management, communication and analytical skills for a career in the creative and cultural industries. Read more

Introduction

Develop high-level leadership, management, communication and analytical skills for a career in the creative and cultural industries. MA Design Management and Cultures combines academic study with creative and professional practice in a project-led curriculum that draws on a range of interdisciplinary perspectives from business and the arts.

Content

MA Design Management and Cultures combines academic study with creative and professional practice in a project-led curriculum that draws on a range of interdisciplinary perspectives from business and the arts.

The content of the MA Design Management and Cultures course reflects current knowledge, debates and issues within the discipline. Students will interrogate, through practical projects, a range of perspectives including: design research methods; design thinking for the cultural and creative industries; branding; the role of creative interventions in brand communications; trend forecasting; strategies for management of brand experiences; design for social needs and sustainability; project management; entrepreneurship and innovation; change management; and design leadership.

The course is designed to support employability and employer engagement by developing both transferable and industries specific high-level skills. There will be regular contact with industry professionals through studio and industry visits, live briefs and guest speaker and networking events.

MA Design Management and Cultures combines an understanding of management and organisation from perspectives drawn from business, the arts and humanities. The curriculum has a professional focus with a strong emphasis on the development of leadership, management, communication and analytical skills.

Structure

MA/Postgraduate Diploma Design Management and Cultures is a four term full-time programme (30 weeks for PG Dip, 45 weeks for MA). Taught within the School of Design at LCC, it is part of a suite of courses that includes MDes Service Design Innovation.

In the autumn term you will critically engage with ‘design thinking’ and concepts and theories of leadership and innovation and experiment with a range of interdisciplinary research methods.

At the start of the spring term you will take the collaborative unit, which is common to all courses at Masters level. Mid-way through the spring term you will consider how design management can bring about transformation within a global context, and explore the role of design in the creation of social, political and cultural meaning.

In the summer term you take the knowledge, skills and experience from the units studied to date on the course and synthesise these through the production of a self-directed major project and associated thesis.

Course Units:

Design Thinking, Leadership and Innovation (40 Credits)
Design Research Methods and Critical Practice (20 Credits)
Collaborative Unit (20 credits)
Global Design Futures (20 Credits)
Design and Cultural Meaning (20 Credits)
Final Major Project and Thesis (60 Credits)

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The programme has the aim of preparing a highly qualified designer able to take on a design role concerning the product service system (considered as a… Read more

Mission and Goals

The programme has the aim of preparing a highly qualified designer able to take on a design role concerning the product service system (considered as a blend of products, communication strategies, services and spaces used by profit and non profit entities –enterprises, institutions, associations, etc.- to represent themselves in an integrated form to their reference market) in international contexts in which the individual innovation is no longer sufficient to combat increasing competitivity. The fundamental educational objective is to offer a wide range of design tools able to provide appropriate skills in creatively managing products, services, events, and communication strategies in an integrated way.

See the website http://www.polinternational.polimi.it/educational-offer/laurea-magistrale-equivalent-to-master-of-science-programmes/product-service-system-design/

Career Opportunities

The graduate in Product Service Systems Design typically finds employment in companies in the design sector but also within research institutes for the design sector (Trend Institute, Research Agencies, etc.) and in consulting and communication companies.
In particular, certain roles which this figure may occupy are: product-, interior-, communication-, service- designer, brand designer, corporate coordinator, trends analyst, art director.

Presentation

See http://www.polinternational.polimi.it/uploads/media/Product_Service_System_Design_02.pdf
This MSc programme (open to approx. 40 Italian and 40 international students) offers an interdisciplinary course held in a multicultural context that leads to a professional qualification internationally accredited.
A “product-service-system” is defined by a blend of products, communication strategies, services and spaces. The center of the product-service-system is represented by people (users, suppliers, employees or stakeholders) who interact with the multiple design components. The approach to design is strongly interdisciplinary and provides participants with a wide set of design tools, some basics of projects management, logistics, supply chain management, communications and media. Career opportunities are within the
traditional design industry, but also as Service designer, Retail designer, Brand designer, Corporate coordinator, Art director, Ethnographic Researcher, Trend analyst. PSSD students have the possibility to apply for the double degree program at Tongji University (Shanghai) or for the internal double degree with Management Engineering at Politecnico di Milano. For more info about the double degree with Management, please visit http://www.ddpssdme.polimi.it/
The programme is taught in English.
For more information about the programme visit our website: http://www.pssd.polimi.it

Subjects

- First year:
Culture and History, Design Innovation and Design Methods, Visualization and Prototyping, Innovation Studio, Teambuilding, Network and Services, Product Service System Design Studio, Network and Services, Design Seminar, Elective courses.

- Second Year:
Final Synthesis Design Studio, Elective courses, Professional Workshop, Internship, Final examination.

See the website http://www.polinternational.polimi.it/educational-offer/laurea-magistrale-equivalent-to-master-of-science-programmes/product-service-system-design/

For contact information see here http://www.polinternational.polimi.it/educational-offer/laurea-magistrale-equivalent-to-master-of-science-programmes/product-service-system-design/

Find out how to apply here http://www.polinternational.polimi.it/how-to-apply/

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As consumers become more sophisticated and the choice of products even greater, the need to differentiate through strategic brand and design management has become increasingly important. Read more
As consumers become more sophisticated and the choice of products even greater, the need to differentiate through strategic brand and design management has become increasingly important. With this programme you’ll explore the value of brand and design management in an era of increasingly saturated markets. As well as developing brand-related theoretical understanding and practical focus, you’ll have the opportunity to develop entrepreneurial, leadership, research and communications skills.

Key features

-Receive one-to-one mentoring from an experienced brand professional currently working with a locally, nationally or internationally recognised organisation. Take advantage of their expertise to develop your practical skills and understanding of the industry, and access the insider information to help you prepare to enter the workplace.
-Build the breadth of knowledge that allows you to succeed by developing a practical and theoretical understanding of all aspects of brand and design management, including: consumer psychology; managing creative people; trademark, copyright and branding law; entrepreneurship; leadership and product policy and portfolio management.
-Explore the wider context of brands in today’s society and how they are affected by and influenced by political and cultural trends. You will develop the “big picture” thinking help you stand out of the crowd.
-Benefit from access to a dedicated seminar series delivered by executives from organisations within the industry and branding, advertising and design agencies.
-Build the practical skills with a programme focused upon hands-on learning, delivered by staff that are active researchers within the subjects they teach.
-Supplement your academic studies with field trips to visit organisations that have developed or have been instrumental in developing unique, innovative or powerful brands, giving you access to unique insights into the industry.

Course details

Core modules
-MKT712 Consumer Psychology and Brand Behaviour
-SRE712 Research Methods for Decision Making
-LAW711 Trademark, Copyright and Design Law
-MKT711 Brands and the Value of Design
-HRL710A Leadership and Management Essentials
-MKT709 Strategic Brand Management
-MKT710 Brands, Culture and Society
-MKT707 Product Policy and Portfolio Management
-ENT705SU Entrepreneurship and Small Business Growth

Every postgraduate taught course has a detailed programme specification document describing the programme aims, the programme structure, the teaching and learning methods, the learning outcomes and the rules of assessment.

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