Design Innovation and Brand Management are the commercial powerhouses of all global organisations. These need to be understood and applied to the fast-growing business and luxury markets worldwide. This course will help you become an innovator, attracting design savvy and communication conscious entrepreneurs.
This course will enable you to apply contemporary management and design thinking in a professional context, helping you compete in the growing global markets using your creativity, strategy and management theory.
The key to successful brand development is an understanding of business strategy in relation to design thinking models and a diverse and inquisitive mind as to the relationships involved in incremental or radical innovation. Branding connects to the consumer through a range of tools; identity, experience, advertising and manipulation, while design innovation is more about new thinking processes, new associations/relationships between functionality and aesthetics and new technologies.
Learn about these fascinating contemporary areas and gain relevant professional skills, preparing you for success in your career.
Students study luxury design, design innovation and its relationship to the experience of creative management through brand strategies. This is then applied creatively to a range of live industry projects. Through carefully designed modules you will explore a range of evolutionary and revolutionary processes that build a professional understanding of current global environments.
As well as this critical industry knowledge, you will also:
• Have the unique opportunity to collaborate across other post graduate courses delivered in the London School of Film Media and Design and the London School of Music
• gain specialist skills and knowledge in your course
• gain insight and professional practice from working alongside students from the other courses, replicating collaborative industry practices
• explore a range of evolutionary and revolutionary processes to build a professional understanding of today's competitive global environments related to design, innovation processes and the management of brands
• develop your own project driven by your new knowledge: the culmination of your Masters experience
• apply management and design thinking to support organisations to compete in the growing global markets combining creativity, strategy and management and visual language as communication powerful tools
• learn to research, apply and present/pitch design innovation and branding campaigns with mentored design partnerships or teams on industry set briefs.
The Professionalisation module is an immersive module that covers the key professional creative and technical skills that anchor industry.
Through seminars and practical workshops you will:
• explore the working life of a professional
• gain a better understanding of industry narratives
• understand historical approaches used within the field of advertising, branding and communications.
The Internship or Industry Mentored Brief is an important module and an integral element of the MA Luxury Design Innovation and Brand Management. This is a module designed to develop the experience of design, branding and communication through experience in industry or doing a professional live mentored brief, with one of our mentors.
The University of West London has its own 'W5 Productions' which will support appropriately-skilled students find relevant work placements or an industry mentored brief in the creative industries.
The MA Luxury Design Innovation and Brand Management develops graduate attributes that prepare you for a range of possible careers, depending on your interests and talents.These include:
• Brand and design managers
• Client account handlers
• Project managers
• Creative directors
• Senior designers
• Design team leaders
• Art directors
• Advertising managers
• Account planners
• Strategic thinkers
• Communication Consultants
• Content creators and managers
• Client account executives
The UK attracts many global brands, setting up flagship stores to attract domestic and overseas visitors to private retail locations. Retailers continue to look to enter new markets in potential higher growth regions, seeking to improve their existing operational performance in these markets to achieve sustained growth. This course has been designed to lead to employment and is targeted towards students whose career developments and interests lie within this field and the growth sector of the Design and Fashion Industries.
Click the following link for information on how to apply to this course.
Information about scholarships and bursaries can be found here.
This programme encourages students to take a risk, to test the boundaries of the discipline and push their design ideas beyond personally predetermined limits.
You will develop an enhanced research and design proposal, culminating in a new body of work that will showcase your development and achievements.
This unique and convention-breaking programme has a strong emphasis on personal creative freedom and design innovation, ensuring you have the best chance of employment and career development upon graduation.
You will be encouraged to challenge your existing research and design knowledge and develop new skills and networks. You are expected to experiment and explore: independent study is paramount but underpinned by a number of supporting projects, workshops and events.
We expect collaboration within the School of Design, with the creative industries and where appropriate with external clients to allow you to realise personal and project possibilities to the full. There is a strong international student input which introduces diverse experience and encourages wide-ranging thinking.
We encourage bold, lateral approaches, coupled with a clear understanding of process and technique, to produce innovative, emotive and enduring design from students who learn through intense, sustained involvement with the design process.
The curriculum is student-led with an emphasis on independent learning. With tutorial guidance, you will negotiate and develop a programme of study based on personal areas of research and practice, alongside set projects to support and inform your line of enquiry.
You will initially focus on the research and development of a study proposal. With support from our dynamic team of experienced tutors (all industry practitioners or researchers) you will be encouraged to expand on your preconceived ideas and let your findings dictate future development. We expect you to engage in sophisticated design dialogue to push your ideas to their full potential. There is a hotbed of debate and prototyping before any designs are taken into production.
The written context of the programme helps amplify and contextualise your understanding of process and this wider awareness of design feeds back into your practice-based work. You will produce written context assignments alongside studio based work.
We are committed to providing our students with enhanced career prospects and the ability to achieve at the highest level. Graduates are professionally vital and well-informed, and are able to enter the design industry with a freshness of approach and the flexibility and adaptability to be able to respond to change.
Our Graphic Design graduates work in a wide range of creative career paths. The variety of projects, approaches and opportunities on course enable graduates to apply their knowledge and experience of the design process and their considerable skills onto many disciplines. Typically though our graduates leave to become valuable members of a graphic design agency.
Our extensive links with industry built through industry-led projects and staff research, and our range of visiting speakers, ensures that graduates are aware of the full range of career possibilities and are provided with a strong footing from which to develop their chosen career.
Previous career paths have included experiential design, packaging, advertising, digital design, interaction design, exhibition design, design research, marketing, retail design, exhibition design, multimedia, design management, education. Graduates may freelance or seek employment within a company.
A specific scheme we run within the programme is the Design Agency project which, in 2013, won a Guardian University Award for Employability Initiative.
Design Agency is a flagship initiative that enables graphic design students to form their own design agencies. They create their own brand for the agency and work collectively towards a common objective based on ability, regardless of age or experience. Edinburgh-based design agencies act as ‘mentor partners’ to the student agencies. The long-term relationships that are built with mentors ensures that students have the chance to show, over an extended period rather than just a few weeks on placement, what they can contribute to potential employers.
In 2013, the ECA Design Agency won the Guardian University Awards 2013 prize for Employability Initiative, with the judges praising its ambition and said its risk-taking innovation “should be applauded.”
Our MA Interior Design course enables you to develop an individual approach to spatial design within a stimulating, creative and supportive environment.
This degree provides you with a launchpad to potential higher level interior design careers within a diverse range of subjects. These include museum and exhibition design, design for film, television and digital games and brand interpretation for retail, leisure or promotional events.
An emphasis on ecological issues and processes is also a prominent aspect of this course, and underpins all aspects of the course.
You'll explore your area of interest to an advanced level, through establishing new spatial paradigms that build on your existing knowledge. Our course, at UCA Canterbury, combines theoretical and practical skills, and encourages engagement with industry at all levels.
In-depth research into design processes and technologies, along with related work placement opportunities, will prepare you for new career directions. Your project work will be supported by ongoing staff research into sustainability, architecture, design-related digital technologies, experiential environments and brand communication.
You'll be taught through tutorials, seminars, self-directed study in relation to your project proposal, work-in-progress reviews and visits or references to sites of local and international interest.
Part-time students are normally taught on a Tuesday but sometimes field trips, study visits or other events take place on other days of the week. You should check before enrolling if you have concerns about the days your course will be taught on.
We've got extensive contacts across the range of interior design disciplines. Live projects, research analysis and feasibility studies will draw on our wide range of contacts and associations.
Connections include specialists in the related fields of audio-visual technologies, lighting design and interactive design.
Recent guest lecturers have included:
-David Callcott, CADA Design, retail and leisure design consultants (London and Hyderabad, India)
-Emma Vane, Production Designer for Atonement, the Harry Potter series, Tinker Tailor Soldier Spy, and Captain America: The First Avenger
-Finlay White, ModCell, sustainable construction
-Mick Pearce, award-winning international architect (Title: Bio-mimicry and the 3rd industrial revolution)
-Phil Hughes, Ralph Appelbaum Associates, museum and exhibition designers (London, New York, Beijing)
-Uwe R. Brückner, Atelier Brückner, exhibition design (Stuttgart, Germany).
Career opportunities exist within design or architectural consultancies in retail, leisure, exhibition, office, hotel, residential and cruise ship design, as well as in the fields of design management, interior or film-set design.
Our course has a strong ecological focus with opportunities for engaging with both the theoretical and practical aspects of real-world sustainability.
Visit our Postgraduate Virtual Media Space to find out more about our courses, see what it's like to study at UCA and gain access to our campus virtual tours.