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Masters Degrees (Brand Communications)

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Brand management is a unique discipline that brings together multiple perspectives of organisations, consumers and wider societal stakeholders. Read more
Brand management is a unique discipline that brings together multiple perspectives of organisations, consumers and wider societal stakeholders. It is also a key reputational function of a business. Organisations require and seek qualified employees who have relevant knowledge and skills to develop and manage brands to achieve organisational uniqueness in challenging, competitive and diverse contexts.

WHY CHOOSE THIS COURSE?

The Brand Management MA degree provides a programme of study to equip you with the theoretical knowledge, intellectual frameworks and importantly the practical skills required by today’s organisations to succeed in the management of their brands.

The programme deals with why brands are important, what they represent to consumers and what should be done by organisations to manage them successfully. Building a successful brand is both an art and a science. In today’s world brands represent invaluable intangible assets and their creation and nurturing brings considerable challenges to brand managers.

This programme of study provides you with a comprehensive and up-to-date perspective on brands, brand equity and strategic brand management. The programme combines current thinking and developments surrounding brand management with illustrative examples for students to draw from.

The programme should appeal to students interested in increasing both their understanding of branding principles and strategic brand management decision making.

It provides opportunities to work on live projects so that students can gain further experience to assist you in the workplace.

WHAT WILL I LEARN?

The course aims to provide you with the skills to:
-Critically evaluate and apply the knowledge and skills acquired to both the theory and practice of specialist branding and brand management areas
-Strategically analyse the tools required to investigate brand management problems and develop appropriate solutions
-Develop the ability to reflect on the acquired skills with self-direction and independence
-Gain the opportunity to strategically analyse a range of global brand management situations through the exposure to different real life business cases, guest speakers and the application of online and offline marketing
-Excel in teamwork and leadership

These courses are regularly reviewed and updated to reflect new developments and the requirements of the profession, needs of industry and government legislation.

Semester 1
-Consumer Behaviour
-Contemporary Issues in Branding
-Global Brand Management
-Marketing Communications

Semester 2
-Applied Brand Management
-Marketing Consultancy Research
-Managing Corporate Reputation
-Brand Analytics

Semester 3
-Advanced Study Project or Company Internship

Brand management is a discipline that requires hands on experience of conducting and managing a research project. This course offers you several opportunities to engage in this experience. You will be able to conduct your own research project that will form basis of your dissertation. Alternatively, you will also have the option of enrolling on a company internship that will provide you with the opportunity to undertake a workplace project on behalf of an organisation.

HOW WILL THIS COURSE ENHANCE MY CAREER PROSPECTS?

The Brand Management MA is suited to graduates seeking career development and opportunities in brand management and marketing roles. Previous graduates have secured exciting and rewarding positions in a wide variety of marketing areas such as brand management, brand analysis and insight roles working with leading organisations worldwide such as Millward Brown, Jaguar Land Rover and many others.

In addition, the Coventry University’s suite of marketing courses is currently one of only a few marketing courses in the UK that are accredited by The Chartered Institute of Marketing (CIM) for a Dual Award. The Dual Award means that while you are studying for your postgraduate qualification you also have the opportunity to work towards achieving the CIM Diploma in Professional Marketing as part of your degree, enabling you to graduate with an enhanced qualification that is sought after by employers. With appropriate work experience you will be eligible for Member status from The Chartered Institute of Marketing and awarded designatory letters MCIM. With MCIM you are well on the way to Chartered Marketer status, the mark of an up to date, qualified and experienced marketing professional.

GLOBAL LEADERS PROGRAMME

To prepare students for the challenges of the global employment market and to strengthen and develop their broader personal and professional skills Coventry University has developed a unique Global Leaders Programme.

The objectives of the programme, in which postgraduate and eligible undergraduate students can participate, is to provide practical career workshops and enable participants to experience different business cultures.

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As a recent graduate, you are ready to begin your career on the global stage and in the advertising industry where brands touch the heart of consumers. Read more

Who is the International Brand Communication (IBC) designed for?

As a recent graduate, you are ready to begin your career on the global stage and in the advertising industry where brands touch the heart of consumers. You are ambitious and looking for developing your skills allowing you to excel in the advertising world as a specialist for strategic planning, account management or cross-media creation. You have a strong interest in creative brand communication campaigns like Apple, Coca Cola, Mont Blanc, Nike and Nivea and are curious to explore new cultures.

Take the first step of your global career with us.

What are our prerequisites?

You have
• a strong interest in international advertising
communication, brand design, strategic planning
and in latest brand communication trends
(digital media, smart communication solutions, etc.)
• the desire to forge a truly successful global career
in the advertising industry
• an undergraduate university degree or above
of any study discipline
• knowledge of English is mandatory

How to kick start your career?

Build the foundations for a successful global career and develop an international mind-set with the new Master Degree in International Brand Communication. This 2-year program provides unparalleled exposure to the Western and Eastern way of planning and creating brand communication campaigns in advertising agencies. Power your learning in a unique combination of core and elective courses with three different areas of specialization, taught in English. Collaborating with well-known agencies and companies, you create effective communication campaigns suitable for selected countries.

How to specialise for your career?

You can choose between three specialisations in this program, that correspond to the business units in advertising agencies: Strategic Planning, Account Management and Cross-media Creation. The study program optimally prepares you for a career within the creative industries. Either you work as a strategic planner or a consultant who fully understands the creation department and guide them within the creation process. Or you decide to work within the creation department itself where you create and implement cross media advertising campaigns within the given strategic frame.

Career opportunities

Strategic Planner, Digital Creative Planner, Brand Communication Manager, Manager for Marketing & Communications

Why Brand Academy?

The Brand Academy is worldwide the 1st university focusing on brands. Our main goal is to educate the best future brand communication experts.We have a growing network with Asian universities as well as an experienced team of international lecturers. We collaborate with globally active international business partners and practice an open, agile and diverse culture.

Fees and Funding

By continuing your academic education you are investing in your future, as today more and more companies regard a master’s degree as a fundamentally necessary condition for long-term career prospects of their employees. As a private university, the Brand Academy prides itself in offering their students an academic environment and personalised individual attention, both within and outside the teaching context, which is very different to conditions a state university could provide you with. The budget generated by our students’ tuition fees is used exclusively in order to maintain and further enhance this high level of quality. A number of public institutions and financial services in Germany offer a variety of possibilities for funding your studies.

Tuition fees for German and EU students are 890 Euro per month over a period of 24 months. You can optionally pay in monthly installments, or in advance, either per semester or a full annual fee. Additionally, you are liable to pay a one-off registration fee of 1,690 Euro.
Tuition fees for non-EU students are 1,140 Euro per month over a period of 24 months. You can opt to pay in monthly instalments, or in advance, either per semester or a full annual fee. Additionally, you are liable to pay a one-off registration fee of 2,700 Euro. In certain cases students from non-EU countries with a long-term residence permit for an EU-country might qualify for the lower EU tuition fees. Students from Beijing Normal University will be granted a discount of 10% (semester fee).

Contact & Support
Tel: +49 (0) 40 380 893 56 23
Email:
http://www.brand-acad.de


BRAND ACADEMY
Hochschule für Design und Kommunikation
University of Applied Sciences
Rainvilleterrasse 4
22765 Hamburg

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The importance of marketing communication in delivering clear, consistent and competitive messages about an organisation and its products is crucial to organisational success. Read more
The importance of marketing communication in delivering clear, consistent and competitive messages about an organisation and its products is crucial to organisational success. Rather than seeing marketing communications as creating favourable brand images merely in the eyes of consumers, the field has witnessed a renewed focus on the effects of communication on the multiple stakeholders organisations address, including their employees and the media.

Why study Marketing Communications at Middlesex University?

Across multiple sectors the utilisation of multi-channel communication strategies is growing and with this so is demand for professionals with expertise in this exciting field. Reflecting this need for a more corporate perspective and strategic approach to communications this course, developed with industry experts, is designed for new graduates with a background in marketing, media, management and social sciences, and practitioners seeking career development. The course also has a strong emphasis on the application of theory to practice through activities such real-life case studies, problem-solving exercises and a residential week with industry professionals

The course focuses on three strands key to the field; ‘Strategic Analysis and Thinking’ enhances understanding of markets, and the application of critical and analytic methods in solving communications problems; ‘Execution’ develops skills around writing and presenting communications plans and advertising briefs; and ‘Tools, Media and Settings’ contextualises the use of both traditional and innovative modes of communication in different settings, whether social, national or global.

Course Highlights

Covers fundamentally important subjects such as media strategy and consumer research, as well as highly sector relevant topics including digital marketing skills and creativity
Optional modules allow for routes of specialisation on the course in a range of fields such as public relations and global communications
Opportunity to incorporate a 6 month placement through which to further explore learning in an industry based setting
Week-long residential incorporating workshops and talks from industry professionals.
*Course currently subject to validation

Course content

What will you study on the MSc/PGDip/PGCert Corporate and Marketing Communications?
The course allows you to choose from a range of optional modules which build upon the content of the core modules and explore more specialised and niche aspects of communications. For example if you want to focus on marketing communications then modules on advertising, experiential marketing and events would be an appropriate route to take. If you have an interest in consumers and stakeholders within a communications context then modules on psychology, analytics and research would suit you. For a more strategic communications approach then modules on PR, crisis communications and cross-cultural communication would be the pathway to follow. You will also have the opportunity to complete a dissertation project in an area of marketing communications that you have a particular interest in and matches with your career specialism.
You can find more information about this course in the programme specification. Module and programme information is indicative and may be subject to change.

How will Corporate and Marketing Communications be taught?

The course features a number of different modes of learning that help enhance your understanding of the subject. These can range from traditional lectures and seminar sessions where you will engage with concepts and theories, explore key questions and carry out tasks such as devising and analysing marketing activity. You will also have group and individual tutorials, engage in self-directed learning and take part in a residential to enhance understanding of practice issues.

Assessment
You will be required to complete a number of assignment for assessment, in particular exams and coursework. The coursework can be individual, such as plans, reports, memorandum and essays, or group which will involve activity including presentations and reports. Tutorials will also feature formal and informal feedback.

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Corporate communication is an increasingly important strategic issue for organisations and expertise in this area offers excellent opportunities for career progression. Read more
Corporate communication is an increasingly important strategic issue for organisations and expertise in this area offers excellent opportunities for career progression. You will learn about the latest communication trends, keeping you up to date with changing industry standards and practices.
As a communications manager or leader wanting to maximise your professional performance and career opportunities in this dynamic sector, you will develop specialist knowledge and hone your strategic skills to improve the performance of your organisation.

Delivered part-time, usually on six Friday and Saturday blocks over one year, you will have minimal disruption to your professional schedule and can combine work with study.

- Research Excellence Framework 2014: twice as many of our staff - 220 - were entered into the research assessment for 2014 compared to the number entered in 2008.

Visit the website http://courses.leedsbeckett.ac.uk/corporatecomms_msc

Mature Applicants

Our University welcomes applications from mature applicants who demonstrate academic potential. We usually require some evidence of recent academic study, for example completion of an access course, however recent relevant work experience may also be considered. Please note that for some of our professional courses all applicants will need to meet the specified entry criteria and in these cases work experience cannot be considered in lieu.

If you wish to apply through this route you should refer to our University Recognition of Prior Learning policy that is available on our website (http://www.leedsbeckett.ac.uk/studenthub/recognition-of-prior-learning.htm).

Please note that all applicants to our University are required to meet our standard English language requirement of GCSE grade C or equivalent, variations to this will be listed on the individual course entry requirements.

Careers

Your modules focus on the challenges practitioners face in their professional work and career development, ensuring you will be able to apply your learning to your work straight away. On completion, you will be able to apply critical analysis and research skills in either a business, public or non-profit sector environment.

- Communications Officer
- Communications Manager
- Head of Communications
- Strategic Brand Planner

Careers advice:
The dedicated Jobs and Careers team offers expert advice and a host of resources to help you choose and gain employment. Whether you're in your first or final year, you can speak to members of staff from our Careers Office who can offer you advice from writing a CV to searching for jobs.

Visit the careers site - https://www.leedsbeckett.ac.uk/employability/jobs-careers-support.htm

Course Benefits

Leeds Business School has been at the forefront of development in public relations education, both nationally and internationally, since 1990. Your course is delivered by lecturers within our Public Relations & Communications Subject Group which includes 15 academic staff teaching across 10 undergraduate, postgraduate and professional courses.

If you have already gained the CIPR Diploma you will be exempt from the core modules Stakeholder and Employee Communications, Corporate Social Responsibility & Communication, and Issues & Crisis Public Relations, and will follow a fast track route to a masters degree.

Academic staff within the group have contributed chapters to the best-selling textbook 'Exploring Public Relations' edited by Professor Ralph Tench and Liz Yeomans.

As a communications professional with a track record including time as the Communications Manager at Rolls-Royce, this course was a natural choice for Annalie Brown: "The course was right for me and it helped that I was exempt from some modules due to having the CIPR Diploma already."

At Leeds Business School we're dedicated to supporting your professional development - that's why we offer a guest lecture programme. Past speakers include the CEO of the London Stock Exchange, Shadow Chief Secretary to the Treasury, past Chair and President of the Academy of Marketing, Chief Executive of the British Bankers Association, the Chief Economist of Yorkshire Bank and the Editor of Cosmopolitan. To see our full programme and to register for a lecture click here (http://www.leedsmet.ac.uk/guestspeakers).

Core Modules

Corporate Social Responsibility & Communication
Explore the concept of Corporate Social Responsibility (CSR), including the issues of maximising profit and the need for sustainable development, environmental integrity and ethical business practices.

Digital Communication Management
Gain an understanding of the changing landscape in digital communication and develop the tools for managing personal and corporate reputation.

Issues & Crisis Public Relations
Study the theories and practicalities of crisis management within the public and private sectors across the world. You'll learn to identify issues and how to prepare for and manage crises

Marketing Communications Strategy
Gain an understanding of the way in which marketing communications strategy melds with branding principles.

Specialist Public Relations
Investigate specialist areas of strategic PR and corporate communications including public affairs, social marketing and arts marketing.

Stakeholder Relations & Employee Communications
Analyse internal communication as a means of stakeholder management and investigate the power of different organisational environments, cultures and leadership styles that influence corporate communications.

Dissertation
You will carry out an in-depth research project in a subject that is appropriate to the course and of particular interest to you.

Facilities

- Library
Our libraries are two of the only university libraries in the UK open 24/7 every day of the year. However you like to study, the libraries have got you covered with group study, silent study, extensive e-learning resources and PC suites.

- The Rose Bowl
The Rose Bowl has impressive teaching spaces, auditoriums, conference facilities and an outstanding local reputation as a business hub. The Rose Bowl puts our students at the centre of a dynamic business community.

Find out how to apply here - http://www.leedsbeckett.ac.uk/postgraduate/how-to-apply/

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Branding is one of the most important aspects of marketing. This course is designed for those seeking to develop a specialist understanding of brand management and communications. Read more
Branding is one of the most important aspects of marketing. This course is designed for those seeking to develop a specialist understanding of brand management and communications. If you want to kick-start a career in one of these exciting fields, this is the course for you.

Communications contribute to the competitive advantage of a business through differentiation and building brand value and equity. This degree will introduce you to the various tools businesses use - including advertising, promotion and PR to communicate with target markets.

The degree develops your knowledge of both the theory and practice of marketing at an advanced level. It will provide you with an in-depth and critical understanding of research methodologies, as well as marketing communications planning and strategy.

You will critically analyse real world branding and develop a marketing communications strategy for a real client. This will provide you with the commercial marketing experience that employers are looking for.

Scholarships

Scholarships are available for this course. Please click the link below for more information.
https://www.brighton.ac.uk/studying-here/fees-and-finance/postgraduate/index.aspx

Course structure

The course is organised into three-hour blocks of teaching and seminar activities, which are based on specialist reading, research and case studies. Modules are assessed through essays, reports, group work, presentations and examinations.

All of our Marketing MSc courses share six core modules (Moving to Masters, Critical Developments in Marketing Theory and Practice, Marketing Planning and Strategy, Marketing Research I: quantitative methods, Marketing Research II: qualitative methods, and a dissertation).

This specialist route includes one subject-specific module (Branding and Communications), but also shares a range of optional modules which enable you to tailor the course to your interests and career aspirations.

In the final phase of the course, you will complete a 15,000-word dissertation on a marketing topic of your choice, which will require you to make recommendations for real-life marketing practice. Throughout your dissertation, you will receive support from a supervisor who will help to guide you in your research.

Syllabus

All students will study six core modules including a masters transition module and a dissertation. You will also choose an option module to study. This will allow you to specialise in the areas of the course that interest you the most.

Modules:

Moving to Masters
Critical Developments in Marketing Theory and Practice
Marketing Planning and Strategy
Marketing Research I: Quantitative Methods
Marketing Research II: Qualitative Methods
Branding and Communications
Dissertation

One from:

International Marketing
Social Marketing
Behavioural Economics
Digital Marketing
New Product Development

For more information please see the website

https://www.brighton.ac.uk/courses/study/marketing-branding-and-communications-msc-pgcert-pgdip.aspx

Chartered Institute of Marketing

This course is accredited by the Chartered Institute of Marketing (CIM), the world's largest organisation for professional marketers. The CIM have awarded the course Multiple Award Pathway status, which means that you will have a number of exemptions from CIM qualifications.

CIM qualifications are highly sought after by employers and – alongside our Marketing MSc – will ensure that you are equipped with the best education for a successful marketing career.

CIM membership:

You will be entitled to free CIM affiliate-level membership, giving you access to a range of benefits and services. CIM membership is a clear demonstration of your commitment to ongoing professional development.

Membership benefits include:

• The Marketer – the members' magazine
• Studying Member e-news
• Learning Zone website – study resources
• Marketing library and online archive resources

Professional Certificate in Marketing

The course consists of four units, two of which will be exempted:

• Marketing Essentials (exempt)
• Marketing Information and Research (exempt)
• Assessing the Marketing Environment
• Stakeholder Marketing

Professional Diploma in Marketing

The course consists of four units, two of which will be exempted:

• Marketing Planning Process (exempt)
• Delivering Customer Value through Marketing (exempt)
• Managing Marketing
• Project Management in Marketing

Diploma in Digital Marketing

This course consists of three units, one of which will be exempted:

• Marketing and Consumer Behaviour (exempt)
• Digital Marketing Essentials
• Digital Marketing Planning

Teaching excellence

Course tutors have worked in industry prior to joining and continue to consult for corporate firms, enabling them to feed the latest developments in the commercial world into the course. They are also active researchers and this knowledge and experience is used to help develop an advanced knowledge of the latest marketing theory.

Industry representatives advise on the content and development of the course and contribute to teaching as guest lecturers. These talks help bring classroom theory to life by sharing real-world case studies, results and pitfalls.

Students learn a range of transferable skills, such as research skills, presentation skills, working in groups and dealing with conflict. These skills are much sought after in today's highly competitive job market.

Class sizes are small enough for there to be a personal and friendly atmosphere where staff know students by name and can closely monitor their progress.

Careers and employability

A Marketing (Branding and Communications) MSc from Brighton Business School will help you to specialise and stand out in today's competitive job market. It will equip you with both the theoretical knowledge and practical skills necessary for a successful career.

The course has been designed for people wanting a successful and rewarding career in sectors including advertising, branding, communications, digital marketing, direct marketing, event management, public relations and sales.

The course is also ideal preparation for continuing your study at MPhil or PhD level or working as a professional researcher in marketing.
Previous graduates have started successful careers with the following companies:

• Product Manager for Astra Zeneca, Milan
• Brand manager for Campari, Switzerland
• Account Executive for Blaze Communications, UK
• Marketing Manager for Mitchells and Butlers, UK
• Marketing Manager for Cartier, Taiwan
• Brand Manager for L'Oreal, Greece

Links with industry:

"Our students engage with industry through work placements, projects and guest speakers. This close link with industry often provides our students with opportunities to get a job. This is what the business school is all about." - Aidan Berry, Director of Brighton Business School

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Passionate about PR and communications? Want to boost your employment prospects? Southampton Solent’s MA PR & Multimedia Communications programme is designed to help graduates build on traditional paradigms of public relations, exploring critically how the PR industry relates to advertising, marketing and journalism. Read more

Overview

Passionate about PR and communications? Want to boost your employment prospects? Southampton Solent’s MA PR & Multimedia Communications programme is designed to help graduates build on traditional paradigms of public relations, exploring critically how the PR industry relates to advertising, marketing and journalism.

With an emphasis on the emergence of ‘peer-to-peer’ communications on digital platforms, this course can help improve the employability of both recent graduates and existing practitioners.

- The course curriculum emphasises content creation and management across paid, owned, earned and shared platforms.
- Students study alongside industry experts with a wealth of first-hand insight to share.
- The course is delivered through interactive seminars. These small group sessions allow for open discussion and regular feedback.
- Students will learn how to commission work and manage relationships with advertising, marketing and brand journalism specialists.
- Work placements and freelance projects are a core part of the curriculum, helping to ensure that students graduate with a range of relevant workplace experience.
- Small class sizes allow for flexibility in the curriculum, helping students to tailor the course to their own interests.
- Assignments can be adapted to suit each student’s unique career ambitions or, if they are working, their employer’s needs.
- Students benefit from a range of guest speakers and practical events including a crisis simulation, an ‘eCampaign’ in a day, and participation in industry events.

The industry -

Modern PR practitioners have to grapple with communication that knows no boundaries. The stakeholder relations manager, the corporate journalist, the digital promoter, the brand content manager - these are the jobs of the future, and the graduates filling these posts will need to know how to do their public relations in an integrated way.

The corporate narrative now has to compete with the user generated content. Traditional news and feature journalism is being pushed aside by citizen journalism and brand journalism, causing PR practitioners to re-think their influencer strategies. Advertisers who were once focused on campaigns in print media are now using rich online content, while native advertising is blurring the lines between public relations and advertising. Those who can surf the waves of this multifaceted world will be the most effective (employable) strategic communicators.

The programme -

As the roles of digital newsroom manager, multimedia advertiser, marketing professional, and corporate PR continue to converge, it is increasingly important that students gain first-hand experience of these functions. With opportunities for networking, live client briefs and portfolio development all built into the course, graduates leave Southampton Solent with a wealth of industry relevant experience to show potential employers.

The ‘Professional Development’ unit gives students work-placement and freelance opportunities, enhancing their professional skillset. Students will also be able to pitch for paid work at Solent Creatives, who specialise in connecting students with businesses who need creative support. These projects can help students to strengthen their portfolio of professional work. For full details of each individual unit, please see the ‘course content’ tab.

Learners are encouraged to carry out additional work experience alongside their regular studies. The course team’s close links with industry have helped past students to negotiate placements at top local and national agencies.

As one of the country’s top creative universities (Which? University Student Survey, 2014), Southampton Solent is proud to offer students a range of high-end media facilities. Students also have the opportunity to access an extensive media loans service, where they can borrow high-end video production and photography equipment.

The course concludes with a major project or dissertation. This is another opportunity for students to specialise their knowledge, conducting in-depth research into an area that complements their unique career ambitions.

Course Content

Units include:

- PR in a Multimedia World (30 credits) - this unit covers how the theory and practice of PR changes as communication moves across paid, owned, shared and earned media. Paradigm shifts from traditional PR approaches are considered in the context of actual PR campaigns currently running.
- Multimedia Campaign Planning (30 credits) - students get the opportunity to develop and implement a number of campaign activities across a wide variety of platforms, testing their ability to integrate paid, owned, shared and earned media in a PR campaign.
- Media Measurement & Evaluation (15 credits) - this unit introduces students to the measurement techniques applied in advertising, marketing, promotion and PR sectors, including the evolution of RoE (return on engagement).
- Research Methods (15 credits) - this unit raises the students’ research skills to master’s level and includes SPSS software and other methodologies that are relevant to their particular areas of interest. This is a shared unit.
- Professional Development (30 credits) - this unit positions the MA programme in terms of the student’s career aspiration, identifying skill sets and development needs in a personal development programme. This forms the basis of a freelance/workplace project and informs the student’s choice of dissertation topic.
- Major Project/Dissertation (60 credits) - the culmination of this MA programme. Theory and practice learned in the previous units inform a final research project.

Teaching, learning and assessment -

Work experience:

One unit (Professional Practice) requires a work placement or freelance project to be completed. Students are encouraged to source their own client (through Solent Creatives) or to find a work placement that is appropriate to their career ambitions. The course team will be available to provide support and guidance as necessary.

The placements and projects vary in length, depending on client needs. The minimum required is a two week placement, but on average the client projects last much longer.

Assessment:

Assessment methods include essays, practical portfolios, reflective reports, and campaign outputs. The major project/dissertation unit includes a presentation during the early stages of development. ‘PR in a Multimedia World’ includes an exam.

Our facilities -

We have a fully equipped IT centre with both PC and Mac computers. These feature industry-standard image manipulation, video and audio editing software. Access to camera equipment and professional recording devices for podcast and video creation is highly likely, and access to photographic equipment is always available.

Web-based learning -

Solent’s virtual learning environment (VLE) provides quick online access to assignments, lecture notes, suggested reading and other course information. The unit materials are posted on the VLE and students are expected to have reviewed them prior to attending class. The materials include journal articles, videos and web-based resources.

Why Solent?

What do we offer?

From a vibrant city centre campus to our first class facilities, this is where you can find out why you should choose Solent.

Facilities - http://www.solent.ac.uk/about/facilities/facilities.aspx

City living - http://www.solent.ac.uk/studying/southampton/living-in-southampton.aspx

Accommodation - http://www.solent.ac.uk/studying/accommodation/accommodation.aspx

Career Potential

This course provides students with the skills required to progress onto a range of roles in the public relations and communication industry.

Suitable roles for graduates include:

- Public relations (agency and in-house)
- Marketing
- Digital and social media communications
- Crisis management
- Internal communications
- Research and analysis
- Content management
- Stakeholder relations
- Customer communications analysis
- Brand partnership

Links with industry -

Live client briefs are used for the ‘Multimedia Campaign’ unit. The ‘Professional Practice’ unit requires every student to undertake a work placement or freelance project. Students who are in work while taking the course have the opportunity to adapt the topic of their assignments to suit the needs of their employers. Adaptable units include:

- Dissertation/Final Project
- Multimedia Campaigns
- Professional Practice
- Evaluation and Measurement
- PR in a Multimedia World

There is a strong relationship between the course and the Chartered Institute of Public Relations, as evidenced by the participation of the CIPR Presidents in our eBook in a day events. These events have been organised by the MA students for the past two years.

Transferable skills -

MA PR and Multimedia Communication here at Solent offers students the opportunity to develop multiple transferable skills. Graduates will have gained a range of writing, digital, account management, research presentation, marketing and public speaking skills which are valued in many industries.

Further study -

Graduates will be in a good position to pursue further professional qualifications. Chartered Institute of Public Relations diplomas are available in areas of expertise such as crisis management and internal communication. Membership of the CIPR encourages continued professional development (CPD).

MPhil/PhD options are open to those wishing to pursue academic research and teaching.

Tuition fees

The tuition fees for the 2016/2017 academic year are:

UK and EU full-time fees: £6,500 per year

International full-time fees: £10,930 per year

UK and EU part-time fees: £3,250 per year

International part-time fees: £5,465 per year

Other costs -

Students may travel to central London for an agency visit. This has taken place three times over the past six years. Coach tickets can be found for less than £20, and all day tube passes cost around £10.

Graduation costs -

Graduation is the ceremony to celebrate the achievements of your studies. For graduates in 2015, there is no charge to attend graduation, but you will be required to pay for the rental of your academic gown (approximately £42 per graduate, depending on your award). You may also wish to purchase official photography packages, which range in price from £15 to £200+. Graduation is not compulsory, so if you prefer to have your award sent to you, there is no cost.
For more details, please visit: http://www.solent.ac.uk/studying/graduation/home.aspx

Next steps

Do you want to work on PR campaigns, deliver communications strategies and create exciting multimedia content? Southampton Solent University’s public relations and multimedia communications programme is both academically challenging and industry focused, helping to equip you with the essential skills that PR employers require.

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The digital revolution has resulted in a widening of the number and types of organisations involved in communications. Previously advertising was often confined to larger commercial organisations, however, there is now a need to have a strong web presence. Read more
The digital revolution has resulted in a widening of the number and types of organisations involved in communications. Previously advertising was often confined to larger commercial organisations, however, there is now a need to have a strong web presence. Organisations of all kinds have had to become far more professional in how they communicate with customers, the public and other audiences.

The MSc in Marketing Communications will give you a solid grounding in marketing, while also allowing you to position yourself as a marketing communications specialist. Whether you choose to go on to work in an agency, in house as part of a communications team, or as a freelance consultant, the course will help you gain the skills and insight needed to establish yourself confidently in this field.

Course detail

This course can be taken as a one-year full-time programme, which is ideal if you are at the start of your marketing career. It is also of particular interest to professionals in the creative sector, who can choose to take the flexible part-time route, if they wish to study without taking a career break.

We take a structured approach to developing the professional skills you need to be successful in this field. This includes both intellectual skills exploring different ways of thinking; and practical skills, such as communication, numerical and presentation capabilities.

The course draws heavily on real-world issues, so you will learn the theory but also how to apply it to real-life situations. You will also have plenty of opportunity to engage with employers, with guest lecturers from industry, and research opportunities where you can work on real marketing problems.

Modules

Core modules:

• Contemporary Marketing Practice
• Strategic Marketing Planning
• Principles of Marketing Communications
• Marketing Analytics
• Research Methods for Marketing
• Digital Marketing
• Corporate Communications Dissertation Research Methods

Optional modules:

You will choose one additional subject from the optional modules* below:

• Customer Relationship Management
• Social Marketing Principles and Policy
• Promotion and Society

* The availability of optional modules is subject to demand.

Dissertation

In addition to these modules, your dissertation gives you the chance to research an area of marketing communications that is of particular interest to you and of relevance to your career or company. You will have the choice of working on an academic-type dissertation or a work-based one, where you will work on a live communications project.

You will attend a number of dissertation workshops to provide you with the research training sufficient to produce a quality dissertation.

Format

This is a 'conversion' Masters course, and we assume no prior study of marketing communications. You'll learn though formal classes and seminar sessions, as well as through group work and independent study. The work will include assignments, exercises, case studies and presentations with an emphasis on independent learning to develop your problem-solving skills.

You will also have access to a range of study materials online through our virtual learning environment. This includes online lectures, five-minute 'talking head' discussions and other syllabus-related material to support your learning.

Assessment

Assessment is through supervised mini-projects, presentations, time-constrained assignments and examinations.

Careers / Further study

Getting the right message across to the right people is fundamental to business success and those with expertise in marketing communications are always going to be in demand in roles such as advertising copywriter, PR manager, direct marketing executive, senior brand manager, account manager and marketing communications manager.

If you are already working in the sector, the course will help you take that vital step up the ladder or move into a more specialist role. Graduates of this course have gone on to work with employers such as Creative England, SCISYS and Telefónica UK. Many of our graduates also go on to further academic study by embarking on a PhD.

How to apply

Information on applications can be found at the following link: http://www1.uwe.ac.uk/study/applyingtouwebristol/postgraduateapplications.aspx

Funding

- New Postgraduate Master's loans for 2016/17 academic year –

The government are introducing a master’s loan scheme, whereby master’s students under 60 can access a loan of up to £10,000 as a contribution towards the cost of their study. This is part of the government’s long-term commitment to enhance support for postgraduate study.

Scholarships and other sources of funding are also available.

More information can be found here: http://www1.uwe.ac.uk/students/feesandfunding/fundingandscholarships/postgraduatefunding.aspx

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This one-year MA Strategic Marketing Communications programme (Dual Award) is designed to provide graduates and professionally qualified managers with an understanding of key aspects of marketing communications and give them the necessary skills to research, assess and evaluate aspects of the communications mix thereby enabling them to develop coherent and integrated communications strategies. Read more
This one-year MA Strategic Marketing Communications programme (Dual Award) is designed to provide graduates and professionally qualified managers with an understanding of key aspects of marketing communications and give them the necessary skills to research, assess and evaluate aspects of the communications mix thereby enabling them to develop coherent and integrated communications strategies.

While studying this programme, students will be undertaking a dual award at both the University of Greenwich in London and FBS in Poitiers, giving them an opportunity to strengthen their intercultural competence, take advantages of both institutes’ extensive business, social and professional networks, and enhance their employability with work placement.

On completion of the requirements for both institutions students will be awarded two degrees: MA Strategic Marketing Communications from University of Greenwich and MA International Marketing Communications from France Business School in Poitier. All study is in English. The first term is based in London, the second term is in Poitiers and the third term will usually be UK based.

Erasmus Grant funding is available for scholarship schemes on this programme, for a limited number of students. Further details will be provided upon successful receipt of unconditional or conditional offer on the programme.

The aims of this programme are:
• To foster a creative yet systematic approach to problem solving in the area of Strategic Marketing Communications via both academic and practical activities in UK and France
• To develop, improve and extend analytical, conceptual, research and consultancy skills in strategic marketing via industrial links in UK and France
• To provide students with a set of tools and a range of skills to become more effective communicators, negotiators and coaches via both national and international work placement programme.

Visit the website http://www2.gre.ac.uk/study/courses/pg/mark/stratmdual

What you'll study

Full time
- Year 1:
Students are required to study the following compulsory courses.
• Placement (EU) (30 credits)
• Dissertation/Research Project (EU) (30 credits)
• Business Strategy Simulation (FBS) (6 credits)
• The Future of Marketing and Agencies (FBS) (6 credits)
• Negotiation in Marketing and Communications (FBS) (6 credits)
• International Brand Management (FBS) (12 credits)
• Measuring Advertising Effectiveness (FBS) (6 credits)
• New Media Marketing (FBS) (6 credits)
• Communications and Social Media Metrics (FBS) (6 credits)
• Developing Advertising and Promotional Strategies (30 credits)
• Inside the Customer's Mind (EU) (15 credits)
• Public Relations/Sponsorship (FBS) (6 credits)
• Foundations of Scholarship (EU)
• Research Methods (EU) (15 credits)
• Communications and Employability Skills (FBS) (6 credits)

Public Relations and Marketing

These programmes are ideal for marketing professionals looking to develop a greater understanding of the field they are in. The aim is to advance an individual's marketing skill and understanding to meet the competitive challenges of the marketplace.

Fees and finance

Your time at university should be enjoyable and rewarding, and it is important that it is not spoilt by unnecessary financial worries. We recommend that you spend time planning your finances, both before coming to university and while you are here. We can offer advice on living costs and budgeting, as well as on awards, allowances and loans.

Find out more about our fees and the support available to you at our:
- Postgraduate finance pages (http://www.gre.ac.uk/finance/pg)
- International students' finance pages (http://www.gre.ac.uk/finance/international)

Find out about the teaching and learning outcomes here - http://www2.gre.ac.uk/__data/assets/pdf_file/0008/645380/Strategic-Marketing-Communications-MA-P10205.pdf

Find out how to apply here - http://www2.gre.ac.uk/study/apply

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This Masters degree will prepare you for a successful career in the fields of corporate communications or public relations. You will explore the drivers and dynamics of the corporate communications industry, covering the key elements of modern corporate communications. Read more
This Masters degree will prepare you for a successful career in the fields of corporate communications or public relations. You will explore the drivers and dynamics of the corporate communications industry, covering the key elements of modern corporate communications.

You will be taught by specialists in relevant fields, who combine their professional experience with the latest research expertise. Your programme of study will cover essential areas such as stakeholder management, brand management, corporate identity, crisis management, media relations, social media and internal communications.

In addition to gaining understanding of important theories and concepts, our MA Corporate Communications and Public Relations focuses on the professional skills you need to work in the communications industry.

You will benefit from our business connections, as senior figures working in corporate communications and public relations regularly visit to offer a practitioner’s view during guest lectures. Many also provide case studies and practical projects.

Careers

Graduates have a rounded and reflective approach to communications strategy and practice. Many become successful communications professionals, either in internal corporate and marketing roles or in PR, digital and social media agencies.

Apply now

The deadline for International applications is 31 March 2017.
The deadline for UK/EU applications is 31 August 2017.
For further guidance on how to apply, visit: http://business.leeds.ac.uk/masters/how-to-apply/

Online events

You can logon from anywhere to join one of these one hour events, which will include:

- Introduction to Leeds University Business School and Masters study
- Advice from one of our Professional Development Tutors, with examples of the career skills you can build and the major companies we work with
- Guidance on how to apply for postgraduate study from our admissions team
- Opportunity to ask your questions

The dates for our next online events are below:

- TBC

Open events

Our Masters Open Days are an opportunity to visit in person, learn more about our Masters degrees and meet our staff. Activities include:

- Presentations, talks and Q&A with academic directors
- Business School tour
- Speak to admissions, academic teaching teams and current Masters students

Our next Masters Open Day:

- TBC

Please visit our website for further information and to book your place: http://business.leeds.ac.uk/masters/meet-us-at-an-event/

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Accredited by the Chartered Institute of Marketing (CIM) this course provides the unique opportunity to gain both work experience and a post graduate education in integrated marketing communications. Read more
Accredited by the Chartered Institute of Marketing (CIM) this course provides the unique opportunity to gain both work experience and a post graduate education in integrated marketing communications.

Your choice to study this programme will enable you to develop internship experience embedded in the MSc Marketing Communications , achieve a thorough education in Marketing Communications, be exposed to practitioners in the field of marketing communications through guest lectures and workshops and be prepared for either client or agency side of marketing communications.

The MSC Marketing Communications (with Internship) offers students the opportunity to work in industry for up to 5 months full time or longer part time. The programme offers the opportunity for students to reflect upon their learned skill set to enable further development of their professional career development.

Collaboration with client companies and agencies will guide the programme structure and content. Direct practitioner involvement in lectures and presentations offering cutting-edge topics and analysis.

Teaching and learning

The course offers a highly qualified teaching team of strong, research-active marketing communications academics who have published widely in books, journals and reviews. The team has broad industry experience in marketing communications as consultants, senior managers and agency directors.

Student engagement with industry-led research, practitioner shadowing and career opportunities feature as does access to the growing LSBU Marketing alumni network that actively participates in career and marketing events and regularly provides job opportunities.

Student on this course have the added advantage of having access to the substantial international marketing communications and consumer behaviour research undertaken by the Ehrenberg Centre for Research in Marketing, based at London South Bank University. Members of the Centre, as well as visiting researchers from the Ehrenberg-Bass Institute in Adelaide will continue to disseminate new findings to students.

Careers

Marketing executives help develop marketing campaigns to promote a product, service or idea. The work can be exceptionally varied – from sourcing and placing adverts, to producing marketing materials such as leaflets and e-newsletters, to organising events.

Excellent writing and confident presentation skills are essential to work in marketing. Good people skills are also a must as networking is particularly important. So is having a creative and adaptive mind.

A traditional career path leads from marketing executive to senior marketing executive, then to marketing manager, and finally to marketing director. However the marketing industry is very broad, with many companies in all different sectors requiring varying degrees of marketing expertise, so options for progression vary considerably.

Graduate success

Successful graduates having gained valuable work experience will be equipped to work in a variety of organisations including multinational and global companies, public sector organisations, charities and start-ups. Many of our alumni work for advertising, brand, and market research agencies. Equally our graduates are successful in client-based companies such as manufacturers and banks.

Alumni connections

Students will have direct access to the growing LSBU Marketing alumni network that actively participates in career and marketing events and regularly provides job opportunities. Our Alumni currently work in a wide range of marketing careers across the world, including corporate marketing, advertising and communication, as university academics, and in public sector and not for profit marketing functions.

LSBU Employability Services

LSBU is committed to supporting you develop your employability and succeed in getting a job after you have graduated. Your qualification will certainly help, but in a competitive market you also need to work on your employability, and on your career search. Our Employability Service will support you in developing your skills, finding a job, interview techniques, work experience or an internship, and will help you assess what you need to do to get the job you want at the end of your course. LSBU offers a comprehensive Employability Service, with a range of initiatives to complement your studies, including:

• Direct engagement from employers who come in to interview and talk to students
• Job Shop and on-campus recruitment agencies to help your job search
• Mentoring and work shadowing schemes.

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The Master of Arts in Global Communications (MAGC) is a 48-credit Coursework andResearch Masters taken over the course of three semesters. Read more
The Master of Arts in Global Communications (MAGC) is a 48-credit Coursework andResearch Masters taken over the course of three semesters. It may be completed in one calendar year, though students may choose to take additional time to complete their final degree requirements.

Students graduate with a stellar profile: theoretical sophistication, skills-based mastery in key domains, and practical experience in global communications.

The digital, the global, the local

As a MAGC student, you’re encouraged to develop a layered understanding of:
-Today’s digital revolution
-The economic transformations caused by brand globalization
-The intercultural challenges associated with new media and globalization—and the development of appropriate responses by governments, corporations, and NGOs
-The development of communications industries, including global advertising, social networking, search engines, and image management

You’ll study digital media development and globalization and become active world citizens in these processes. You’ll develop theoretical knowledge and critical research skills in media and communications, and receive practical hands-on training in areas including international advertising, branding, public relations, video production, and advocacy.

Courses are taught by academic researchers and top practitioners in their respective fields.

Challenging coursework, compelling experiences

The program provides students with theoretical core courses in global communications, global cultures, global media, rhetoric and globalization, as well as in new methodologies for emerging fields, branding, advertising, and cultural policy.

In addition to these core courses, students choose from a series of professional oriented, hands-on practical courses leading to an extended project, specialization through further course work, an internship, or a substantial master’s thesis leading to doctoral study.

The program requirements are as follows:
-Four core courses (16 credits)
-Six electives (24 credits)
-Internship or thesis (8 credits)

Coursework and Research Masters

The MA in in Global Communications is a 48 credit Coursework and Research Masters that can be completed in one calendar year. Coursework and Research Masters at AUP open up international horizons and enable career-transition through an extensive range of classes blending theory and practice. You will develop precision in your problem-solving skills through challenging hands-on modules and choice of an internship or a personalized research project.

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This MA will develop your understanding of marketing communications and branding by examining a range of contemporary marketing and marketing communications topics, while also engaging you in research methods and the undertaking of a significant research exercise. Read more
This MA will develop your understanding of marketing communications and branding by examining a range of contemporary marketing and marketing communications topics, while also engaging you in research methods and the undertaking of a significant research exercise.

You will develop a clearer vision and understanding of the changing role and perception of marketing communications and branding within the context of changing global markets, competition and shifting societal values. On successful completion of the programme, you will be prepared to face the challenges of managing and working in organisations with a wide array of marketing communications needs.

If you want to immerse yourself in the dynamic and fascinating world of marketing communications and branding, then this is the programme for you.

What will I study?

You will study a set of modules that will broaden your knowledge and understanding of marketing, advertising, branding and public relations. The programme also requires you to complete a dissertation, providing an opportunity to immerse yourself in cutting-edge research and demonstrate an array of transferable skills.

Modules provide a contemporary perspective on strategic marketing planning, brand psychology and management, integrated marketing communications and public relations campaigns. You will also critically analyse a range of popular, well-established marketing concepts and discuss their relevance and suitability in the 21st century.

The programme adopts an international perspective, recognising that every country operates within a global economy and that the barriers in world trade are being broken down.

A dedicated module allows you to examine the methods and methodology of research in marketing and management. This will prepare you for your research project in a specific topic or issue relevant to marketing or branding, chosen by yourself and agreed with the programme team.

How will I study?

The programme will be delivered through lectures, seminars and tutorials. For full-time students this typically requires two days attendance per week, with one day per week the usual requirement for part-time students.

As well as preparing for and attending lectures, seminars, tutorials and workshops, you will spend time reading and completing coursework, including written assignments, portfolios and presentations.

Extensive use is made of information technology (for example, via our Virtual Learning Environment) to support classroom activities.

How will I be assessed?

Throughout the programme, there is a combination of different forms of assessment to test intellectual development, vocational capability, and critical thinking. Coursework often involves both individual and group-based working. Case studies and problem solving exercises are used. Examinations take a variety of forms, using both seen and unseen questions.

Who will be teaching me?

The course is delivered by specialists in areas such as marketing, advertising, branding, e-commerce and small and medium sized enterprises. The team includes academically and professionally qualified staff, as well as active researchers who publish in academic journals. All members of the programme team have an energy and enthusiasm for their subject areas and are passionate about student learning and development.

What are my career prospects?

This MA will equip you with the skills and knowledge required for a successful career in the specialist field of marketing. You will graduate ready to lead, or contribute to, the development of an organisation’s marketing, communications and branding strategies.

Typical career paths include marketing roles in public and private sector management, retailing and enterprise. However, an understanding of marketing is essential for all managers, meaning the course also provides a sound foundation for a more general business career.

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Marketing communications covers the selection and application of the main communication tools available to an organisation in pursuit of its marketing goals. Read more
Marketing communications covers the selection and application of the main communication tools available to an organisation in pursuit of its marketing goals. This work is often carried out by specialist agencies, and involves both strategic thinking and the development of creative solutions. It calls for a blend of research-based knowledge with the practice of high-level, often extremely creative, skills.

As part of the course, you will have the opportunity to take exams for the Professional Diploma in Digital Marketing and upon successful completion of the exams become a professional member of the Digital Marketing Institute.

Course content

The course covers the main marketing communication techniques. It provides you with a sufficient foundation in marketing to enable you to work easily with people involved throughout the marketing management process. The ultimate aim of the course is to enhance individual career advancement prospects through knowledge of how to apply academic learning to best marketing communications practice.

A highlight for many students are the study trips and company visits organised throughout the course which provide an opportunity for networking and extending learning in new environments.

Modules

The following modules are indicative of what you will study on this course.

Year-long module
-CONTEMPORARY ISSUES IN MARKETING COMMUNICATIONS

Semester one modules
-BUYER BEHAVIOUR FOR MARKETING COMMUNICATIONS
-MARKETING AND BRAND STRATEGY
-MARKETING AND MEDIA RESEARCH MANAGEMENT
-SUMMER SCHOOL

Semester two modules
-ADVERTISING MANAGEMENT
-DIRECT MARKETING AND SOCIAL MEDIA IN THE DIGITAL AGE
-PROMOTIONAL MARKETING AND EVENT MANAGEMENT
-PUBLIC RELATIONS AND REPUTATION MANAGEMENT
-INTEGRATED MARKETING COMMUNICATIONS CAMPAIGN PLANNING PROJECT

Accredited internship

All students on our full-time business Masters courses can apply to undertake the PG/MBA Internship Programme Reflective Practitioner Module. This is an 8 week unpaid accredited internship, which can be taken in addition to option modules and will help students to gain invaluable work experience. The internships, which are with London-based organisations, take place during the summer period. To apply, students must submit a completed application form and a copy of their updated CV to the Business Experience Team; the team then shortlist from the applications and conduct group meetings with the applicants.

Ultimately it is up to our internship employers to decide whether they would like to interview the candidate(s) and offer him/her an internship. We have received very positive feedback from both postgraduate students and employers and expect that the internship programme will continue to remain popular amongst our students.

Associated careers

Graduates of the course are employed throughout the world in marketing, media and communications organisations. These include advertising and digital agencies such as Mind Share and J.W.Thompson; media organisations including television, publishing, and Google; and large companies such as Procter and Gamble, and Coca Cola. Our students take up posts such as marketing managers, marketing planners, brand managers, corporate communication managers and social media community managers.

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As consumers become more sophisticated and the choice of products even greater, the need to differentiate through strategic brand and design management has become increasingly important. Read more
As consumers become more sophisticated and the choice of products even greater, the need to differentiate through strategic brand and design management has become increasingly important. With this programme you’ll explore the value of brand and design management in an era of increasingly saturated markets. As well as developing brand-related theoretical understanding and practical focus, you’ll have the opportunity to develop entrepreneurial, leadership, research and communications skills.

Key features

-Receive one-to-one mentoring from an experienced brand professional currently working with a locally, nationally or internationally recognised organisation. Take advantage of their expertise to develop your practical skills and understanding of the industry, and access the insider information to help you prepare to enter the workplace.
-Build the breadth of knowledge that allows you to succeed by developing a practical and theoretical understanding of all aspects of brand and design management, including: consumer psychology; managing creative people; trademark, copyright and branding law; entrepreneurship; leadership and product policy and portfolio management.
-Explore the wider context of brands in today’s society and how they are affected by and influenced by political and cultural trends. You will develop the “big picture” thinking help you stand out of the crowd.
-Benefit from access to a dedicated seminar series delivered by executives from organisations within the industry and branding, advertising and design agencies.
-Build the practical skills with a programme focused upon hands-on learning, delivered by staff that are active researchers within the subjects they teach.
-Supplement your academic studies with field trips to visit organisations that have developed or have been instrumental in developing unique, innovative or powerful brands, giving you access to unique insights into the industry.

Course details

Core modules
-MKT712 Consumer Psychology and Brand Behaviour
-SRE712 Research Methods for Decision Making
-LAW711 Trademark, Copyright and Design Law
-MKT711 Brands and the Value of Design
-HRL710A Leadership and Management Essentials
-MKT709 Strategic Brand Management
-MKT710 Brands, Culture and Society
-MKT707 Product Policy and Portfolio Management
-ENT705SU Entrepreneurship and Small Business Growth

Every postgraduate taught course has a detailed programme specification document describing the programme aims, the programme structure, the teaching and learning methods, the learning outcomes and the rules of assessment.

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This full-time course covers the theoretical and practical aspects of communications theory and networks, fundamental control technology and digital signal processing (DSP). Read more

Why this course?

This full-time course covers the theoretical and practical aspects of communications theory and networks, fundamental control technology and digital signal processing (DSP). All these topics are critical to the information and communications age.

You’ll gain an advanced knowledge of the principles of the communications, control and DSP domains. You’ll also develop an understanding of the current and future developments and technologies within these three disciplines.

Along with full accreditation from the Institution for Engineering and Technology (IET), this course will enable you to capitalise on job opportunities across a range of sectors including:
- control
- telecommunications
- signal processing
- electronics
- IT user companies

EDF Energy, Siemens and Texas Instruments are just some of the multinationals where our graduates have secured positions.

See the website https://www.strath.ac.uk/courses/postgraduatetaught/communicationscontroldigitalsignalprocessing/

You’ll study

You’ll take two semesters of compulsory and optional taught classes. These are followed by a three-month research project in your chosen area. Opportunities exist to do the project through the department's competitive MSc industrial internships.

The internships are offered in collaboration with selected department industry partners including Selex ES, ScottishPower, SmarterGridSolutions. You'll address real-world engineering challenges facing the partner, with site visits, access and provision of relevant technical data and/or facilities provided, along with an industry mentor and academic supervisor.

Facilities

We’ve a wide range of excellent teaching spaces including interactive classrooms and brand new state-of-the-art laboratories equipped with the latest technologies including:
- White Space Communications Facility
- Hyperspectral Imaging Centre
- DG Smith Radio Frequency Laboratory

You’ll have access to our IT facilities including web based resources, wireless internet and free email. There’s an IT support team to help with all your needs.

Accreditation

The course is fully accredited by the professional body, the Institution for Engineering and Technology (IET).
This programme also fulfils the educational requirements for registration as a Chartered Engineer when presented with a CEng accredited Bachelors programme or equivalent.

Pre-Masters preparation course

The Pre-Masters Programme is a preparation course for international students (non EU/UK) who do not meet the entry requirements for a Masters degree at the University of Strathclyde. The Pre-Masters programme provides progression to a number of degree options
To find out more about the courses and opportunities on offer visit isc.strath.ac.uk or call today on +44 (0) 1273 339333 and discuss your education future. You can also complete the online application form. To ask a question please fill in the enquiry form and talk to one of our multi-lingual Student Enrolment Advisers today.

Learning & teaching

We use a blend of teaching and learning methods including interactive lectures, problem-solving tutorials and practical project-based laboratories. Our technical and experimental officers are available to support and guide you on individual subject material.
Each module comprises approximately five hours of direct teaching per week. To enhance your understanding of the technical and theoretical topics covered in these, you're expected to undertake a further five to six hours of self-study, using our web-based virtual learning environment (MyPlace), research journals and library facilities.
The teaching and learning methods used ensure you'll develop not only technical engineering expertise but also communications, project management and leadership skills.

- Industry engagement
Interaction with industry is provided through our internships, teaching seminars and networking events. The department delivers monthly seminars to support students’ learning and career development.
Xilinx, Texas Instruments, MathWorks, and Selex ES are just a few examples of the industry partners you can engage with during your course.

Assessment

A variety of assessment techniques are used throughout the course. You'll complete at least six modules. Each module has a combination of written assignments, individual and group reports, oral presentations, practical lab work and, where appropriate, an end-of-term exam.

Assessment of the summer research project consists of four elements, with individual criteria:
1. Interim report (10%, 1,500 to 3,000 words) – The purpose of this report is to provide a mechanism for supervisors to provide valuable feedback on the project’s objectives and direction.

2. Poster Presentation (15%) – A vital skill of an engineer is the ability to describe their work to others and respond to requests for information. The poster presentation is designed to give you an opportunity to practise that.

3. Final report (55%) – This assesses the communication of project objectives and context, accuracy and relevant of background material, description of practical work and results, depth and soundness of discussion and conclusions, level of engineering achievement and the quality of the report’s presentation.

4. Conduct (20%) - Independent study, project and time management are key features of university learning. The level of your initiative & independent thinking and technical understanding are assessed through project meetings with your supervisor and your written logbooks.

Careers

By concentrating on three distinct disciplines, this course enables you to capitalise on job opportunities across a range of sectors including control, telecommunications, signal processing, electronics and IT user companies. Globalisation of the communications, electronic & digital sectors means if graduates wish to work abroad, this course provides an ideal passport to anywhere in the world.
Almost all of our graduates secure jobs by the time they have completed their course. They have gained professional and technical occupations with international companies such as Samsung, MathsWorks, Nokia and Texas Instruments, as well as joining Wolfson Microelectronics, Seles ES and Linn Products in the UK.
Increasingly, graduates of this course also play leading roles in the power and renewable energy sectors, supporting data analytics, information transmission and security for organisations such as EDF Energy, Siemens & Petrofac Engineering.

Where are they now?

87.5% of our graduates are in work or further study.*

Job titles include:
- Graduate controls engineer
- Graduate software engineer
- Lecturer
- Plant controls graduate

Employers include:
- FTDI
- MacDonald Humfrey (Automation)
- Mehran University of Engineering
- Vestas

*Based on the results of the national Destinations of Leavers from Higher Education Survey (2010/11 and 2011/12)

Find information on Scholarships here http://www.strath.ac.uk/engineering/electronicelectricalengineering/ourscholarships/.

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