This Specializing Master strives to train professionals skilled in coordinating the communication processes that occur in communication enterprises, on strategic and creative terms, within new technological contexts. The learning itinerary traverses all the features of communication design, focusing especially on the set of factors that enable students to build brand equity, the true core of the communication process.
Training calls for effective career-building preparation at both the individual and the group levels, particularly developing aptitude for teamwork, a distinctive feature of communication professions.
The lessons start on October, 2018
For more informations, visit http://www.polidesign.net/mbc
The MSc in Economics and Business Administration – Strategic Communication focuses on the strategic, organisational and managerial opportunities and challenges related to companies’ communication with its various stakeholders. This specialisation qualifies the students to master the complex processes and practices of strategic communication specifically within the areas of brand and social media management and innovation, integrated marketing and organisational communication.
The specialisation in Strategic Communication prepares the students for setting strategic goals that aim to create value for employees, markets, organisations and society; to assess how different social, cultural and economic contexts and stakeholders affect strategy selection and execution; and to master the complex processes of strategic communication, including the design, execution and management of brand and communication strategies and activities.
Teaching activities therefore include hands-on work with real cases and guest lectures. Students are also encouraged to include an internship in a company (in Denmark or abroad) in the third semester of the programme.
The programme has a duration of 2 years and consists of 4 semesters.
1st semester: Prerequisite courses
Students will follow three prerequisite courses in the first semester of the programme, focusing on advanced knowledge of organisational and brand management theories, which is crucial for the analysis, understanding, critical assessment and solving of communication problems.
Advanced knowledge on analysing and understanding organisations and organisational practices will be gained in the course Organisational Theory. Various analytical frameworks will be presented, with which the students will learn how to understand and navigate organisations.
The topic of brand management will be focused on in the course Brand Management Theory .This area will be looked upon with differen approaches including: different communicative asumptions, philosophic underpinning and methodological preferences.
The course Management Research Methods provides the students with advanced insights into scientific research designs, processes and standards with a particular emphasis on the specific research methods and methodologies relevant for studying strategic communication in and from organisations.
2nd semester: Specialisation courses
The second semester consists of three courses which will cover the key disciplines within strategic communication, which in combination provide the students with thorough insights into the various processes and practices of internal, external and integrated strategic communication:
Students will gain skills in analysing, identifying and solving communication problems related to managerial and organisational challenges as well as in managing communication at individual, group, organisational and societal level in the course Organisational Communication.
The course Integrated Marketing Communication will give the students advanced insights into marketing communication management, including understandings of the actual processes and models for analysing the economic, social and cultural contexts, setting goals and objectives, developing marketing communication strategies and outlining their creative execution. Additionally, topics of various organisational and managerial challenges and opportunities in working with the integration of communication and communication processes at different levels will be covered.
Lasty, the second semester contains the course Social Media Management. The goal of this course is to enhance our understanding of how new digital and social technologies impact and enable communication, collaboration and innovation in the contemporary business environment. It provides the students with skills for analysing, designing, implementing and evaluating effective social media management and communication practices in view of the overall corporate setting and communication strategy.
3rd semester: Electives or study abroad
In the third semester you can choose elective courses within your areas of interest. The courses can either be taken at Aarhus BSS during the semester, at the Summer University or at one of our more than 300 partner universities abroad. You can also participate in internship programmes either in Denmark or abroad.
4th semester: Final thesis
The fourth semester is devoted to the master's thesis. You may choose the topic of the thesis freely and get a chance to concentrate on and specialise in a specific field of interest. The thesis may be written in collaboration with another student or it may be the result of your individual effort. When the thesis has been submitted it is defended before the academic advisor as well as an external examiner.
As a student in the MA Advertising, Branding and Communication course at the University of West London, you will become a strategic thinker and communicator to create cutting edge advertising, brand and design campaigns. We build your understanding of brand communication, professional graphic design, advertising strategy and creativity to help prepare you for your future career.
Communication is at the centre of the way we live our lives. Today's communication systems and tools are complex, sophisticated and extremely powerful. However, the usefulness of these systems and tools depends on those who know how best to use them creatively and strategically.
As consumers become more knowledgeable and knowing, we must create the right kind of conversation. Advertising, Branding and Communication is lightning fast - responding to consumer needs, aspirations, and trends, in highly innovative relational and meaningful ways.
This course has a vocational focus, giving you the professional experience required to kick-start your career after graduation.
This course delivers in-depth, real time real-world real-value education. You will:
• work industry hours, at industry pace and on industry projects and internships
• learn to research, apply and present design innovation, brand narrative with mentored design partnerships/teams on industry set briefs
• have the opportunity to collaborate across other post graduate courses delivered in the London School of Film Media and Design and the London School of Music
• gain specialist skills and knowledge in your course
• gain insight and professional practice from working alongside students
• explore a range of evolutionary and revolutionary processes
• build a professional understanding of today's competitive global environments related to design, advertising processes and the management of communication
• develop your own project driven by your new knowledge.
Postgraduate taught courses are taught through a range of:
• industry visits group tutorials.
Upon graduation, you can work as a brand designer, account handler, graphic communication designer or idea strategist, making your creative mark in the demanding worlds of branding or advertising. You will bring your knowledge of contemporary innovation and brand strategy to a range of industry projects.
You may also wish to undertake postgraduate study to specialise in a subject you’ve already studied, or to explore something new.
Click the following link for information on how to apply to this course.
Information about scholarships and bursaries can be found here.
The idea of the Specializing Master comes from the profound change of the Brand system, a change that has put into crisis the traditional communication systems.
The Specializing Master is aimed at those who wish to do creative work with contemporary professional skills according to the profound transformations that communication professions are facing in the transition from Advertising to the new Brand Communication System.
To prepare young designers to deal with this new scenario, creative communication projects for traditional and new media will be proposed, under the direction of Creative Directors of the most important Italian and international communication agencies.
During the Specializing Master, students will acquire the necessary skills to start a career as Art Director or Copywriter in communication agencies as Digital Art Director, Digital Copywriter, Content Creator, with the ability to interact with all the processes and professional figures within the workflows. During the lessons will be presented an overview of other professions that, in synergy with the creative department, contribute to the implementation of Brand Communication Projects such as Strategic Planner, Project Manager, Social Media Strategist, Community Manager The Tv Producer.
Earn your Master's degree in Strategic Communication for Marketing to learn how to create strategic, targeted communications that build meaningful connections between consumers and the brands they choose. You will gain the tools to understand how consumers think, make decisions, and act on these decisions. With two tracks to choose from—Creating Market Communication or Planning Market Communication—you can hone your skills in strategy, or focus more on content creation and practice. Whatever track you choose, you'll be granted opportunities to work with clients, develop solutions to address consumer problems, and create initiatives that build strong bonds between organizations and their markets.
As a student in the Strategic Communication for Marketing program, you'll have a chance to:
We offer two tracks in our 40-credit graduate program: Planning Market Communication, which emphasizes overall strategy and planning, and Creating Market Communication, which focuses on content and implementation. The program can be completed in one and a half to two and a half years, or in one year with our accelerated full-time one-year cohort option. The program consists of three core courses, three required track courses, and four electives.
With the program electives, you will have the opportunity to emphasize consumer research/behavior, global brand management, digital marketing, or managing the creative process.
With the accelerated one-year cohort option, you will complete the same required core courses and a balanced curriculum of additional courses, finishing with the Capstone.
The cohort model focuses on building a strong community. You will take all your classes with the same group of fellow students, giving you lots of opportunities to collaborate and build strong relationships. After you graduate, your cohort becomes the foundation of your professional network, promoting growth and advancement well into your career.
A Communication Focus
Our students will become skilled communicators who are adept at expressing powerful ideas and create compelling messages for target audiences. The program exposes students to the total marketing landscape. This unique approach closely aligns with the needs of organizations to effectively listen to and communicate with the target audience. We teach the methods and equip you with the tools necessary to effectively position a company for success in their marketplace.
Our program connects the creative and empathetic communication expertise of the marketer to the needs of the market. Strategic Communication for Marketing is the link between brand creators and the markets they serve.
With today’s technology dramatically expanding the marketing and communication landscape, it is even more important to have a broad understanding of the building blocks used to create truly integrated marketing and communication plans.
Upon graduating from Strategic Communication for Marketing, you will be prepared to create cohesive communication plans for a business with positioning that resonates with your customers. You'll be equipped with a deep knowledge of evolving strategies and media that can be used together to tell the stories of organizations operating in a global marketplace. In a competitive landscape where information is accessible in higher quantities and across more platforms than ever before, it is essential for businesses to hire marketing communication professionals who are not only great storytellers, but are also innovative problem solvers who can command today's tools and technology and seamlessly adapt to those of tomorrow.
In Demand in Today’s Market
Our program will prepare you for a career in marketing that can apply to virtually any type of business or company. Graduates of our program have pursued careers in advertising account management, account planning, public relations, marketing research, brand management, and interactive marketing. They have worked with such companies as Arnold Worldwide, the AMP Agency, Bose, Communispace, Digitas, Deutsch, Ogilvy, IBM, Lexis Nexis, New Balance, Puma, and Smash, among others.
Today’s rapidly changing work environment requires employees to complement their dynamic and flexible skills with a deep understanding of theory and practice. The Master of Communication (Professional) at Bond allows graduates to differentiate themselves by complimenting previously acquired knowledge with problem-solving skills, a high level of written communication, and a professional portfolio.
Our students can advance into the next chapter of their career by graduating sooner with Bond’s accelerated degrees.
The Master of Communication (Professional) at Bond, equips graduates with a deeper understanding of theory and practice, necessary for advancement in the communication industry. Graduates of the program are required to submit a Professional Portfolio that details their research and experience in their respective area. This portfolio ensure graduates can articulate their practical and theoretical expertise, develop their strategic thinking skills, and reflection capabilities.
The Master of Communication (Professional) allows students to further their careers in Communication by equipping them with an appropriate mix of theory and practice suited to industry, culminating with a professional segment comprising a professional portfolio, field project and field project report. The Master of Communication (Professional) provides an ideal balance of theoretical knowledge, practical skills, problem solving abilities, interpersonal skills and a high level of written communication. At the end of the degree, candidates will have a professional portfolio detailing their research and practical expertise in their chosen vocational area. The program duration is 4 semesters and 20 weeks (92 weeks).
Master of Communication (Professional) comprises 13 subjects, as follows:
Core subjects (2)
Foundation subjects (6)
* Please note that the Professional Portfolio subject can only be commenced once all coursework subjects have been completed.
Available research topics for Dissertation / Portfolio
Please refer to Master of Communication for a full list of available research topics.
Bond University’s teaching methodology involves a combination of lectures, tutorials, seminars, examinations, projects, presentations, assignments, computer labs and industry projects.
The MA in Luxury Brand Management equips you with the management, entrepreneurial, marketing and professional skills to work in the luxury goods and experiential luxury industry.
The luxury brands sector encompasses the fashion and retail industry, as well as sectors such as tourism, hospitality, food and beverage, film, digital media, dance, music and theatre. This MA debates the concept of luxury in a historical and cross cultural context, and offers a strong academic underpinning on theories of luxury and consumption. You will explore the role of luxury in conserving traditional arts, especially with regard to Europe, Asia, Africa and the Americas.
The programme combines formal teaching with dissertation research, underpinned with visits to key luxury brand enterprises in London and elsewhere, and draws on Goldsmiths’ alumni for inspirational talks. This programme offers practice based assignments and voluntary intern opportunities in various cultural organisations and luxury corporations that have established links with Goldsmiths.
You will take the following core modules:
Students can make up the remaining credits with the modules below:
This programme has a strong critical and theoretical underpinning, enabling you to write a dissertation that could serve as a stepping stone to a higher level academic study and/or careers within research or academia.
This MA will provide you with the management, entrepreneurial marketing and professional skills required to pursue a career in the luxury brand field.
This sector covers a wide range of creative industries and the combination of core and optional modules will allow you to develop specific knowledge and skills, to enhance your career prospects and succeed in relevant career/professional paths.
The Master of Communication program allows students to further their careers in Communication by equipping them with an appropriate mix of theory and practice suited to industry. It provides an ideal balance of theoretical knowledge, practical skills, problem solving abilities, interpersonal skills and a high level of written communication.
A Master of Communication at Bond, allows graduates to complement their dynamic and flexible skills with a deep understanding of theory and practice. By building upon previously acquired knowledge with problem-solving skills and a high level of written communication, graduates can differentiate themselves in the industry.
The Master of Communication comprises 12 subjects, as follows:
Core subjects (2)
Foundation subjects (6)
Dissertation/Elective option subejcts (4)
Students must choose one (1) of the following suites of subjects as their dissertation/portfolio:
Bond University’s teaching methodology involves a combination of lectures, tutorials, seminars, examinations, projects, presentations, assignments, computer labs and industry projects.
Available research topics for dissertation / portfolio
The Faculty of Society & Design has highly skilled academic staff who can provide supervision to students in the following research areas:
Today the Brand Manager represents a key figure of the company, and should be a connoisseur of the brand, an innovator prepared and competent and a skilled tactician. The Master in Brand Management and Communication forms professionals able to create, develop and manage a brand awareness through all the tools of marketing and communication.
Students learn the secrets of brand strategy (tangible values of quality and performance and intangibles values related to the image, reputation, visibility and reputation) in order to ensure the success of a product, create business and develop business capital. The Master is organized in two editions, the first in November in Italian, the second in February, in English.
Career opportunities - At the end of the Master, the student can work in companies as a Brand Manager, Marketing Manager, Product Manager, and for Consultancies as Project Manager, Client Manager, Strategist, Brand Consultant. Other opportunities are advertising and communication agencies as Strategic Planner, Account Manager.
The Master is organized in partnership with Landor
The combined Masters degree in Communications and Project Management enables students interested in a career in corporate communications, public relations and strategic and cultural communication to acquire expertise in the planning, implementation and management of projects and programs. The addition of project and program management skills enables graduates to access more strategic positions in their organisation and to be responsible for overseeing new initiatives involving the management of scope, time, cost and risk. Communications is also a key competency of project and program management, and it is therefore possible that students pursuing a project management career might wish to obtain a combined degree with communication. Students graduate with a Master of Communication and a Master of Project Management upon completion. Graduates of this combined degree are internationally recognised by the Project Management Institute (PMI).
Employers continue to seek graduates with a flexible skill set and knowledge across many disciplines, ensuring adaptability. A Master of Communication/ Master of Project Management at Bond allows graduates to gain a deeper understanding in both communication and project management. This combined degree option provides graduates with the skills and knowledge to expand their career paths and is professional recognised in the Project Management industry.
Graduate sooner with Bond’s accelerated degrees!
In addition to becoming knowledgeable in both communication and project management, students will learn through intensive mode delivery. This delivery method allows participants to receive 40 hours of combined lectures, discussion groups, case studies and workshops during contact hours per subject. International students are required to be on campus every week.
You must complete all of the following subjects:
In addition, you must choose one (1) of the following suites of subjects for your dissertation/portfolio:
The Master will enhance the potential of young brilliant professionals to tackle all the complexities of communication management. Each module of the Master training is designed to strengthen the students chance to become a sought out professional in the communication field. The Master training is centered on the most current and significant strategic and operational issues of communication in all its business configurations, in order to make students acquire the professional, interpersonal, and language skills necessary to be effective communicators in organizations.
The Master graduates will gain 360 degrees of communication knowledge of strategic and operational management of communication (marketing communications/brand management, accounting and strategic planning, interactive/social media communications and community management, corporate public relations, internal communications, stakeholder relations). The Master supports students’ career openings by:
● Empowering students’ self-branding capability organizing classes focused on effective resume writing, job interview training, teamwork advice, as well as diversity and cross-cultural management;
● Supporting encounters between students and professionals directly in the classroom. Many of the professors are top executives that may hire students for internships
● Involving students in field trips to companies and agencies;
● Challenging students with a real consultancy field project. An opportunity to take on the full responsibility in managing a project and delivering a result by activating the knowledge developed in the classroom. Consultancy projects are a realistic and direct bridge with potential employers;
● Sharing students’ profiles with the Master’s partner companies and business liaisons beyond partners;
● Partnering with Università Cattolica Stage and Placement Office which collects and posts job opportunities. Over the past editions, students have been hired for internships at: BMW, FIAT, Ketchum Inc., L’Oréal, Leo Burnett, Mediacom, MSL Group, Pandora, TBWA Worldwide, and Vizeum Spa.
The 4 E of the Master in Corporate Communication excellence:
● Corporate Communication
● Communication Planning and measurement
● Brand management & consumer-brand relationships
● B2C & B2B Marketing
● Qualitative & quantitative market research
● Communication skills
● Professional life and negotiation
● Advanced English for relationship management (Language courses are alternative options )
● Italian language and culture (Language courses are alternative options )
● Far East culture and language (Language courses are alternative options )
● Social Media Management
● Market Insights
● Advertising Creative & Media\Budgeting Strategy
● Consumer Behaviour
● Public Relations
● Retail Experience
● Business-to-Business Relationships
● Internal Communication
● Event Management
● Crisis Communication and issue management
Milan boasts extraordinary beauty. The city has inspired the creativity behind some of the world’s iconic fashion and design labels. Milan is recognized as a fashion and design capital, and has a major global influence in commerce, industry, music, sport, literature, art, and media.
Students receive support through comput- ing platforms including teaching, discussion forum, group work and tutorship. There is a tutor tailored for every consultancy field project group. Within the program there is a strong involvement of student group works and meetings with companies.
Supporting Companies: Leo Burnett, MSL Group
Partner Companies: ABC Production Agency, Henkel, International Advertising Association, Intesa Sanpaolo, Italian Brand Factory, Iterion, Mediacom, MSL Group, TBWA, Vizeum Aegis Media Group, We are social
Consultancy projects: Google, Disney, Leo Burnett, Lovable, Mars, MSL, Vizeum, 3M (previous editions of the Master)
Liaisons companies: Coop, Ecor Naturasi, Heineken, Lego (involved in class presentations and assignments).
All scholarships are assigned on a merit basis and will be mostly given to students who apply by the priority deadline. Some scholarships may also target specific geographic regions.
Scholarship value: €2500