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Masters Degrees (Brand Building)

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Brand management is a unique discipline that brings together multiple perspectives of organisations, consumers and wider societal stakeholders. Read more
Brand management is a unique discipline that brings together multiple perspectives of organisations, consumers and wider societal stakeholders. It is also a key reputational function of a business. Organisations require and seek qualified employees who have relevant knowledge and skills to develop and manage brands to achieve organisational uniqueness in challenging, competitive and diverse contexts.

WHY CHOOSE THIS COURSE?

The Brand Management MA degree provides a programme of study to equip you with the theoretical knowledge, intellectual frameworks and importantly the practical skills required by today’s organisations to succeed in the management of their brands.

The programme deals with why brands are important, what they represent to consumers and what should be done by organisations to manage them successfully. Building a successful brand is both an art and a science. In today’s world brands represent invaluable intangible assets and their creation and nurturing brings considerable challenges to brand managers.

This programme of study provides you with a comprehensive and up-to-date perspective on brands, brand equity and strategic brand management. The programme combines current thinking and developments surrounding brand management with illustrative examples for students to draw from.

The programme should appeal to students interested in increasing both their understanding of branding principles and strategic brand management decision making.

It provides opportunities to work on live projects so that students can gain further experience to assist you in the workplace.

WHAT WILL I LEARN?

The course aims to provide you with the skills to:
-Critically evaluate and apply the knowledge and skills acquired to both the theory and practice of specialist branding and brand management areas
-Strategically analyse the tools required to investigate brand management problems and develop appropriate solutions
-Develop the ability to reflect on the acquired skills with self-direction and independence
-Gain the opportunity to strategically analyse a range of global brand management situations through the exposure to different real life business cases, guest speakers and the application of online and offline marketing
-Excel in teamwork and leadership

These courses are regularly reviewed and updated to reflect new developments and the requirements of the profession, needs of industry and government legislation.

Semester 1
-Consumer Behaviour
-Contemporary Issues in Branding
-Global Brand Management
-Marketing Communications

Semester 2
-Applied Brand Management
-Marketing Consultancy Research
-Managing Corporate Reputation
-Brand Analytics

Semester 3
-Advanced Study Project or Company Internship

Brand management is a discipline that requires hands on experience of conducting and managing a research project. This course offers you several opportunities to engage in this experience. You will be able to conduct your own research project that will form basis of your dissertation. Alternatively, you will also have the option of enrolling on a company internship that will provide you with the opportunity to undertake a workplace project on behalf of an organisation.

HOW WILL THIS COURSE ENHANCE MY CAREER PROSPECTS?

The Brand Management MA is suited to graduates seeking career development and opportunities in brand management and marketing roles. Previous graduates have secured exciting and rewarding positions in a wide variety of marketing areas such as brand management, brand analysis and insight roles working with leading organisations worldwide such as Millward Brown, Jaguar Land Rover and many others.

In addition, the Coventry University’s suite of marketing courses is currently one of only a few marketing courses in the UK that are accredited by The Chartered Institute of Marketing (CIM) for a Dual Award. The Dual Award means that while you are studying for your postgraduate qualification you also have the opportunity to work towards achieving the CIM Diploma in Professional Marketing as part of your degree, enabling you to graduate with an enhanced qualification that is sought after by employers. With appropriate work experience you will be eligible for Member status from The Chartered Institute of Marketing and awarded designatory letters MCIM. With MCIM you are well on the way to Chartered Marketer status, the mark of an up to date, qualified and experienced marketing professional.

GLOBAL LEADERS PROGRAMME

To prepare students for the challenges of the global employment market and to strengthen and develop their broader personal and professional skills Coventry University has developed a unique Global Leaders Programme.

The objectives of the programme, in which postgraduate and eligible undergraduate students can participate, is to provide practical career workshops and enable participants to experience different business cultures.

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The Master in Brand Management and Communication, now at the 13th edition, provides the alternation of lectures, tutorials, case studies, workshops and projects in partnerships with companies, individual or group projects. Read more
The Master in Brand Management and Communication, now at the 13th edition, provides the alternation of lectures, tutorials, case studies, workshops and projects in partnerships with companies, individual or group projects.

The course has a close link with the professional world through the work developed between partners and teaching staff, composed of a team of professionals from major companies, agencies and consulting firms, providing the students with an intense and interactive curriculum, of increasing complexity.

Teaching methodology considers the different stages of the process: from building of brand equity, defining values, positioning and planning marketing activities, to the actions aimed at the growth and support of the brand, with the analysis of branding strategies and trends and development.

Participants explore the various areas of the construction project and strategic communication of the brand, through the study of skills in various functions: Brand Manager, Account, Strategic Planner, Media Research Planner, Copy and Art.

At the end of the pathway, in a dedicated unit, the course examines the actions of self marketing: from the tools necessary to make a self-presentation through the appropriate instruments (video card, Web), to the techniques of public speech.

In previous editions, the projects were developed in collaboration with Jacuzzi - development project of the new brand Jacuzzi SPA; Ducati - Brand stretching on target millennials worldwide; Aiutare I Bambini - brand repositioning; Bellavita - guideline development of brands; Cottoveneto - assessment and brand positioning worldwide; Prénatal - assessment and brand positioning worldwide; Boscolo Hotels - assessment and brand experience; Nestle '/ Buitoni - assessment and re-launching the brand in Italy; Diesel - 55DSL - assessment and strategic guidelines; Max Mara - branding green field on the brand Sportmax and person; Pomellato - global digital branding strategy; Campari - Mix Campari brand relaunch; Piaggio - branding and development of smart mobility ecosystem; Ferrero - brand stretching brand on target millennials worldwide and developing new product line.

During the previous editions of the programme students enjoyed, among others, the following visiting: Google, Technogym, Campari.

The Master is organized in two editions, the first in November in Italian, the second in February in English.

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This MA in Luxury Brand Management gives you the tools to gain an understanding of the luxury brand industry through the unique combination of teaching and industrial contact. Read more
This MA in Luxury Brand Management gives you the tools to gain an understanding of the luxury brand industry through the unique combination of teaching and industrial contact. You will gain an understanding of markets and customers, business and management, globalisation, media distribution, circulation, and consumption and communication systems.

The course offers a postgraduate experience that is specialised in the concept, management, marketing and strategic positioning of luxury brands and the dynamics of the global luxury brand sector. It uniquely combines teaching and research from staff who possess industrial contact within the luxury brand industries exposing you to numerous industry professionals.

You will study a variety of conceptual, theoretical, applied, and industry-facing modules that will provide you with the tools and knowledge to work with luxury brands. Building upon your undergraduate experiences and education, this course will position you towards specific areas, from brand management to marketing and brand communication.

The MA in Luxury Branding Management offers you knowledge, experiential and a practical skillset that will position you strongly towards the luxury brand, marketing and managerial industries, allowing you to select a career path that really suits you.

The industry-facing nature of the course maximises your employability. It enables you to deepen your undergraduate knowledge and skills with enhanced and specialist knowledge of managerial approaches to marketing and advertising with a focus upon the luxury brand sector.

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Milano Fashion Institute is the interuniversity Institute set up in 2007 by the 3 leading Italian Universities. Bocconi University, Polytechnic of Milan, and Cattolica University for realizing University Masters in Fashion Direction. Read more
Milano Fashion Institute is the interuniversity Institute set up in 2007 by the 3 leading Italian Universities: Bocconi University, Polytechnic of Milan, and Cattolica University for realizing University Masters in Fashion Direction. An innovative didactical method thanks to the interdisciplinary approach provided by the partners qualifies MFI as a unique in the whole European scenario.

If brand management and how to develop a fashion collection are your source of inspiration, this Master is the source of your competitive advantage.

The Master in Fashion Direction: Brand & Product Management is aimed to train those professionals who are able to manage the fashion product and collection, since the moment immediately after its creation, up to its marketing and retailing. This professional figure, call it “Fashion Product Manager” but also “Line Builder”, is the one in charge of assessing the architecture of a fashion collection and ensuring the correct development of the fashion product. That’s why this figure is considered an “hybrid”, combining interdisciplinary skills in fashion management, with a deep understanding of fashion design tools and practices.

And not only this; the Master in Brand & Product Management aims to introduce students to the compelling art and science of brand management, with a particular emphasis on luxury brands. How is it possible to design the brand strategy? From the knowledge and management of the brand language, to the line building of a collection and the business strategy.

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What are the challenges facing marketing and branding today? What links are there between management, marketing and culture?. Modern marketing requires a global mind-set. Read more
What are the challenges facing marketing and branding today? What links are there between management, marketing and culture?

Modern marketing requires a global mind-set. Today’s marketers don’t just need an understanding of consumer needs, they must be able to communicate to diverse, global audiences and be sensitive to cultural and international differences. At Essex, we equip you with the skills that organisations demand in a complex global economy.

On this course, you learn how to analyse and apply marketing and brand communication theories and develop an understanding of their social, political and cultural context. We look beyond the marketing mix to explore the wider implications on the discipline and the challenges marketers face, such as gender stereotyping, marketing ethics and promoting products and services internationally. You develop visual literacy and the capacity to think creatively and independently.

You gain an in-depth knowledge of areas including:
-Managerial and cultural perspectives on marketing
-Branding and consumer behaviour, including cultural considerations
-Strategic brand communication
-Corporate marketing strategy

MSc Marketing and Brand Management is run by Essex Business School, ranked in the UK top 20 by the Chartered Association of Business Schools. We’re also in the top 25 in the UK for research excellence (REF, 2014), ensuring your course content is relevant to the issues currently being faced by organisations around the world. Our Masters students join us from more than 40 countries, so you join a lively, international community.

This course is also available to study part-time and you may be eligible for scholarships and discounts. Postgraduate loans for Masters courses are now available from the Student Loans Company, worth up to £10,000, for students from the UK and EU.

Our expert staff

As well as learning from our internationally renowned academics, you hear from a range of professionals already working in the field. They help you to understand how to use your degree in a professional context, meaning that you graduate as an experienced independent researcher, marked by both academic rigor and business relevance.

Specialist facilities

This degree is based at the Colchester Campus, at the state-of-the-art Essex Business School building, with its zero carbon design.

You benefit from a range of excellent learning and social facilities, including modern teaching rooms, a winter garden and sun terrace, with plenty of space for group working, and Bonds café. You can also access study skills workshops and advice from the EBS Learning Team.

The Silberrad Student Centre is open to all students and is home to the Students’ Union Creative Suite. This collection of Apple Macs installed with the latest editing software, such as Adobe InDesign and Photoshop, has a similar feel to the offices of modern marketing agencies and provides you with free-to-use technology that can greatly enhance your studies.

Your future

This course provides an excellent foundation to build your career in marketing and brand management by developing your skills in creativity, innovation and ethical awareness.

In 2015, 78% of our postgraduate taught students were in work or further study (DLHE). Read our graduate profiles to see the types of organisations our students progress to work at.

Whether you want to work for a leading global organisation or start your own business, our employability team and the University’s Employability and Careers Centre can help you find out about further work experience, internships, placements, and voluntary opportunities.

Example structure

-Dissertation
-Management and Organisational Behaviour
-Research Methods in Management and Marketing
-Strategic Brand Communication
-Consumer Behaviour (optional)
-Perspectives on Marketing
-Corporate Marketing Strategy (optional)

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Degree. MSc in Economics and Business Administration. ECTS credits. 120. Duration. two years. Building and managing strong brands is key to gaining competitive advantage and long-term profitability for products, services, companies and organisations. Read more
Degree: MSc in Economics and Business Administration
ECTS credits: 120
Duration: two years

Building and managing strong brands is key to gaining competitive advantage and long-term profitability for products, services, companies and organisations. The Marketing and Brand Management programme provides students with in-depth and research-based knowledge on marketing, consumer behaviour, innovation and brand management.
Understanding consumer and competitor behaviour is essential to every business and organisation. Customer and competitor insights provide the basis for developing sound strategies as well as optimal market positioning and effective marketing tactics. The programme integrates theory and practical applications from strategy and marketing to assist students in developing strong brands and making future market decisions.

Central questions raised are:
How to adapt products, communication and distribution systems to customer needs - and behaviour?
How to position a brand effectively in a competitive market?

SPECIALIST AREAS

Examples of themes within the programme:
Brand Management: focuses on how to build and manage strong brands.
Marketing, Entrepreneurship and Innovation: focuses on marketing challenges related to entrepreneurship and product/service innovation.
Marketing research for B2B and B2C markets: focuses on marketing research for both B2B and B2C markets.

Research Distinction
In addition, we offer methodological courses at advanced level for students who want to elaborate their analytical skills. The advanced courses will qualify for a master's with "Research Distinction". Students who are planning to pursue a PhD are encouraged to select at least two advanced courses.
NORWAY'S LEADING BUSINESS SCHOOL
It makes a difference where you study. NHH is one of the best business schools in Europe and is a member of the exclusive CEMS network (http://www.cems.org) – the strategic alliance of 30 leading business schools, 65 multinational companies and five NGO partners.

We welcome talented students from across the world to our master’s programmes and offer them a first-rate education – with no tuition fee.

NO FEES

NHH is a government funded university and therefore charges no application or tuition fees. As a student at NHH, the only fee you are required to pay is a small semester registration fee to the Student Welfare Organization in Bergen (SiB), allowing you to benefit from their services. The amount is currently approximately NOK 800 per semester. Some applicants are obliged to document financial ability in order to be granted a residence permit to study in Norway (citizens outside the EU/EEA area and Switzerland).

3 OUT OF 4 STUDENTS HAVE A JOB BEFORE GRADUATING

NHH graduates have relevant jobs waiting. According to our recent employment survey 3 out of 4 students have already landed a job before they graduate. The average salary for NHH graduates is approximately NOK 524 000 (approx. USD 63 000) including benefits.

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COURSE AIMS. The course aims to prepare students from design and other creative disciplines to design innovative strategies and act as a catalyst for change in the design, branding and related professions, businesses, education and other organisations. Read more
COURSE AIMS
The course aims to prepare students from design and other creative disciplines to design innovative strategies and act as a catalyst for change in the design, branding and related professions, businesses, education and other organisations.

COURSE DETAILS
Participants will engage with high-level skills and creative thinking and learn to communicate clearly strategies for successful brand building, futures forecasting and change management. They may expect to engage throughout with design and branding professionals through the excellent network of industry/profession support enjoyed by the School.

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This dynamic MSc course is designed to equip you with a specialist and in-depth understanding of entrepreneurship. The course draws upon the highest level of theory and practice in this field and builds on the extensive research and teaching expertise of academics within the School of Management. Read more
This dynamic MSc course is designed to equip you with a specialist and in-depth understanding of entrepreneurship. The course draws upon the highest level of theory and practice in this field and builds on the extensive research and teaching expertise of academics within the School of Management.

Our units in specialist entrepreneurship subjects are designed specifically for their relevance to contemporary entrepreneurship research, policy and practice. Our course is further enriched by the knowledge and expertise shared by our visiting speakers which include entrepreneurs running successful and in some cases highly innovative SMEs and large corporate organizations.

We aim to provide you with some of the key skills and knowledge required to develop your own projects, whether it be starting a new organization or developing an entrepreneurial project within an existing organization, in the public, private or voluntary sectors.

See the website https://www.royalholloway.ac.uk/management/coursefinder/mscentrepreneurship.aspx

Why choose this course?

The course aims to provide you with :
- gaining a critical understanding of entrepreneurship research, enabling you to explain key concepts and theories and appreciate ‘why’, ‘how’ ‘where’ and in ‘what capacity’ entrepreneurship takes place.

- appreciating the impact of entrepreneurship and entrepreneurial processes at international, regional and national levels, as well as at the level of the community, the firm and the individual.

- through manageable class sizes, engaging in active teaching and learning methods to stimulate your knowledge and skills in the subject matter

- preparing you for a career as an entrepreneur, business owner or manager.

Department research and industry highlights

- ESRC grants: "Socio-cultural factors, entrepreneurial orientation and firm growth: A comparative study of Turkish and Chinese entrepreneurs in London".

- Monash University research grants. The project compares the organisational factors that influence UK and Malaysian high-tech firms’ entrepreneurial capacity to identify new opportunities and convert new ideas into new products and services.

- ESRC grants: “Entrepreneurial capacity to exploit opportunities, new product development and firm performance: A comparative study of UK and Chinese high-tech firms”.

- Research Strategy Fund, Royal Holloway: Pilot study: “Assessing the Gurus- Testing for Excellence.”

- Westfocus: “ICT Adoption and Use in SMEs.”

Course content and structure

You will study six core and two elective courses over the first two terms. In the summer term you will complete a dissertation analysing an issue pertaining to the field of entrepreneurship in depth.

Core course units:
- Introduction to Entrepreneurship
This course will develop awareness and understanding of various aspects of entrepreneurs and entrepreneurial ventures with reference to both theoretical underpinnings and applied and public policy measures. The themes which are covered include:
- economic approaches to entrepreneurship
- sociological & psychological approaches
- habitual entrepreneurs
- family firms
- outcomes: enterprise barriers, growth & performance

- Business Opportunities, Ideas and Planning
The aim of this course is to introduce you to the basic theories and practices related to business planning and the entrepreneurial start-up process. Particular, emphasis is given to:
- the discovery of business opportunities
- the development and assessment of business ideas
- the formation of founding teams, and the preparation of a business plan

- Corporate Entrepreneurship
In this module you will learn to critically evaluate corporate entrepreneurship, exploring the strategic and organisational models behind new venturing, innovation and strategic renewal.
In doing so, examine both large and small company perspectives in the management of new business opportunities.

- Entrepreneurial Finance
This course offers a blend of applied finance with appropriate theoretical underpinnings. More specifically there is a strong emphasis upon the following:
- entrepreneurial value creation, understanding financial statements and value techniques
- the range of sources of finance available
- increasing awareness of the various Government initiatives to assist SMEs and enterprise

- Entrepreneurial Marketing
You will cover key topics in marketing with a concentration on perspectives of small organisations with limited resources, and entrepreneurial organisations as follows:
- selling & negotiating
- market analysis & customer segmentation
- consumer behaviour
- creativity & innovation
- leveraging limited marketing resources
- customer relationship management
- brand building

- Dissertation Preparation and Research Methods
This unit will help you prepare for your dissertaiton. You will:Recognise and critically evaluate approaches to management research and the assumptions upon which they are based will:
- equip you to make justified choices as to appropriate quantitative/qualitative research methods for data collection and subsequent analysis
- be able to conduct research; evaluate primary and secondary data sources in a systematic and critically reflective manner
- evaluate potential limitations to research investigation and applications and develop a coherent and appropriate research proposal, recognising the ethical implications of research investigations and their impact upon findings.

- Dissertation
The dissertation provides an excellent opportunity to analyse an issue pertaining to the field of entrepreneurship in depth and is written over the summer months. By the end of the dissertation, you will be able to plan and manage a project, define aims and objectives, identify appropriate data sources and collection methods, be aware of and deal with potential pitfalls, execute a dissertation plan, and construct an effective argument.

On completion of the course graduates will have:
- a systematic understanding of current issues in entrepreneurship, informed by the forefront of the discipline and area of professional practice

- an in-depth and critical understanding of the entrepreneur, the entrepreneurial process, and the entrepreneurial event itself

- the ability to evaluate critically the relevant academic literature and gain a comprehensive understanding of key concepts in entrepreneurship research

- the ability to evaluate opportunities for developing new and innovative projects and an awareness of the different forms of support available to entrepreneurs

- an increased ability to shape business ideas and structure them into a plan of action

- an appreciation of the roles and responsibilities of different stakeholders and their impact on shaping the entrepreneurial process

- transferable organizational skills including working to deadlines, prioritising and delegating tasks, organising meetings and work time.

Assessment

Assessment is carried out by a variety of methods including coursework (individual and group projects), examinations and a dissertation.

Employability & career opportunities

Our graduates are highly employable and, in recent years, have entered many different entrepreneurship-related areas. Graduates may find employment in existing businesses – i.e. large/multinational organisations (e.g. in product development/research) or in small-to-medium sized organisations (e.g. in business planning, growth, and operations/strategic management); they may create new businesses; they may work in areas pertaining to business support and advice (business planning and incubation, financing, skills training, firm internationalisation); in entrepreneurship policy (promoting innovation and enterprise development); or in entrepreneurship research and education.

How to apply

Applications for entry to all our full-time postgraduate degrees can be made online https://www.royalholloway.ac.uk/studyhere/postgraduate/applying/howtoapply.aspx .

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This programme develops entrepreneurs who can build and capitalise on the existing strengths in the UK and international fashion industries. Read more

Introduction

This programme develops entrepreneurs who can build and capitalise on the existing strengths in the UK and international fashion industries.

Content

The ethos that entrepreneurship serves as a catalyst for economic development underpins the philosophy of this specialist course. Strengthened by London College of Fashion’s unparalleled external and internal industry networks, MA Fashion Entrepreneurship aims to develop new fashion concepts through to commercialization. Addressing the need for the fashion entrepreneur who can identify market opportunities in the industry, this programme is firmly aligned to 21st century, global business with all the challenges and potential this brings.

This course will enable individuals to build and capitalize on existing strengths both in the UK and internationally. In depth studies of innovative emerging designers in the UK provide an understanding of the British fashion industry while extra-curricular international study tours provide valuable insights into the global fashion market. Industry presentations and factory tours have taken place previously in Paris, Milan and Shanghai and have explored everything from French Haute Couture to Italian craftsmanship and Asia’s luxury fashion boom.

MA Fashion Entrepreneurship is a dynamic and interactive learning experience that is built through key collaborative relationships in education (such as IFM in Paris) and industry. Through a supported and structured programme that includes entrepreneurial practice, new business models and planning and management of creative enterprise, participants are encouraged to develop new thinking and innovative concepts. Former alumni have launched their own fashion businesses or taken on entrepreneurial roles in fields such as buying, corporate sustainable responsibility and international brand building for perse fashion companies that span luxury to high street.

Structure

12 months level 7 180 credits

Term One

Fashion Branding (20 credits)
Entrepreneurship and Innovation (20 credits)
Research Methods (20 credits)

Term Two

Managing Creative Enterprise (20 credits)
Business Development and Planning (20 credits)
Collaborative Unit (20 credits)

Term Three

Masters Project (60 credits)

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If you have a business idea and you want to test its viability as a business, or if you think an understanding of how new enterprises start and thrive would help you to establish a good business idea, then this course is for you. Read more
If you have a business idea and you want to test its viability as a business, or if you think an understanding of how new enterprises start and thrive would help you to establish a good business idea, then this course is for you.

This course will offer you practical insights into how those who have already answered those questions did so.

Designed to give you a working knowledge of the key areas of business that are essential to getting a good idea off the ground and keeping it there, this course comprises a series of workshops with independent research or learning activities to follow, looking at market prospects and demand, market position and competition, brand building and marketing communications, finance and raising investment, costing and pricing, managing operations, intellectual property, managing people and teams, planning for growth and change, and the uses of media and data.

Every subject will be taught by a team comprising an experienced entrepreneur and an academic subject specialist, combining the latest research with the realities of making it work. You will be provided with an assessed task associated with each subject session, allowing you to test your learning against your own business idea or, if you prefer, one suggested by the teaching team.

Offered at University Campus Milton Keynes (UCMK), which is partnering with Milton Keynes Council and the Open University on a major project using big data to generate sustainable city growth, this exciting course will provide you and your potential customers with more and more relevant information, making it easier and essential that a small business communicates clearly and consistently in both directions with its market and its customers.

Visit the website: https://www.beds.ac.uk/howtoapply/courses/postgraduate/next-year/new-enterprise-creation

Course detail

If you have the germ of a business idea and you wish to test its viability as a business, or if you think acquiring an understanding of how new/embryonic enterprises start-up and thrive would help you to formulate a nascent business idea; this course offers practical insights into how to answer those questions.

Assessment

The course uses a range of assessment methods. You are required to undertake a variety of individually based assessments. Your assessment strategy is designed to test your knowledge and understanding of the appropriate subject matter, but also to allow you to demonstrate the range of business skills.

The assessment strategy underlines the programmes emphasis on research, independent thinking, and critical knowledge of theory and practice. The ability to make informed and reasoned decisions communicating these under time pressure and, finally, the all-important skills of teamwork and oral communication of ideas are paramount.

The written assignments and reports contribute to the learning outcomes focusing on your ability to research and critically evaluate elements of the curriculum in depth. All assessments are rigorous and academic in nature, and as such require you to use a blend of formal academic sources.

The assessments utilise a range of portfolio development, short term projects and problem-solving based assessments.

Careers

This course equips you with the knowledge and skills to start and develop your own enterprise in a variety of sectors or application areas. It is of real interest for you if you are looking to develop a specific business idea, or if you intend to become more enterprising in your current workplace. Many managers are required to be more entrepreneurial as they progress their careers.

This course is primarily aimed at people wishing to start their own business. However, if you find your studies particularly stimulating and want to study further you could explore Masters level or Doctoral studies, i.e., a PhD.

Funding

For information on available funding, please follow the link: https://www.beds.ac.uk/howtoapply/money/scholarships/pg

How to apply

For information on how to apply, please follow the link: https://www.beds.ac.uk/howtoapply/course/applicationform

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This dynamic MSc course is designed to equip you with a specialist and in-depth understanding of entrepreneurship. The course draws upon the highest level of theory and practice in this field and builds on the extensive research and teaching expertise of academics within the School of Management. Read more
This dynamic MSc course is designed to equip you with a specialist and in-depth understanding of entrepreneurship. The course draws upon the highest level of theory and practice in this field and builds on the extensive research and teaching expertise of academics within the School of Management.

Our units in specialist entrepreneurship subjects are designed specifically for their relevance to contemporary entrepreneurship research, policy and practice. Our course is further enriched by the knowledge and expertise shared by our visiting speakers which include entrepreneurs running successful and in some cases highly innovative SMEs and large corporate organizations.

We aim to provide you with some of the key skills and knowledge required to develop your own projects, whether it be starting a new organization or developing an entrepreneurial project within an existing organization, in the public, private or voluntary sectors.

See the website https://www.royalholloway.ac.uk/management/coursefinder/mscentrepreneurshipyib.aspx

Why choose this course?

The course aims to provide you with :
- gaining a critical understanding of entrepreneurship research, enabling you to explain key concepts and theories and appreciate ‘why’, ‘how’ ‘where’ and in ‘what capacity’ entrepreneurship takes place.

- appreciating the impact of entrepreneurship and entrepreneurial processes at international, regional and national levels, as well as at the level of the community, the firm and the individual.

- through manageable class sizes, engaging in active teaching and learning methods to stimulate your knowledge and skills in the subject matter

- preparing you for a career as an entrepreneur, business owner or manager.

Department research and industry highlights

- ESRC grants: "Socio-cultural factors, entrepreneurial orientation and firm growth: A comparative study of Turkish and Chinese entrepreneurs in London".

- Monash University research grants. The project compares the organisational factors that influence UK and Malaysian high-tech firms’ entrepreneurial capacity to identify new opportunities and convert new ideas into new products and services.

- ESRC grants: “Entrepreneurial capacity to exploit opportunities, new product development and firm performance: A comparative study of UK and Chinese high-tech firms”.

- Research Strategy Fund, Royal Holloway: Pilot study: “Assessing the Gurus- Testing for Excellence.”

- Westfocus: “ICT Adoption and Use in SMEs.”

Course content and structure

You will study six core and two elective courses over the first two terms. In the summer term you will complete a dissertation analysing an issue pertaining to the field of entrepreneurship in depth.

Core course units:
- Introduction to Entrepreneurship
This course will develop awareness and understanding of various aspects of entrepreneurs and entrepreneurial ventures with reference to both theoretical underpinnings and applied and public policy measures. The themes which are covered include:
- economic approaches to entrepreneurship
- sociological & psychological approaches
- habitual entrepreneurs
- family firms
- outcomes: enterprise barriers, growth & performance

- Business Opportunities, Ideas and Planning
The aim of this course is to introduce you to the basic theories and practices related to business planning and the entrepreneurial start-up process. Particular, emphasis is given to:
- the discovery of business opportunities
- the development and assessment of business ideas
- the formation of founding teams, and the preparation of a business plan

- Corporate Entrepreneurship
In this module you will learn to critically evaluate corporate entrepreneurship, exploring the strategic and organisational models behind new venturing, innovation and strategic renewal.
In doing so, examine both large and small company perspectives in the management of new business opportunities.

- Entrepreneurial Finance
This course offers a blend of applied finance with appropriate theoretical underpinnings. More specifically there is a strong emphasis upon the following:
- entrepreneurial value creation, understanding financial statements and value techniques
- the range of sources of finance available
- increasing awareness of the various Government initiatives to assist SMEs and enterprise

- Entrepreneurial Marketing
You will cover key topics in marketing with a concentration on perspectives of small organisations with limited resources, and entrepreneurial organisations as follows:
- selling & negotiating
- market analysis & customer segmentation
- consumer behaviour
- creativity & innovation
- leveraging limited marketing resources
- customer relationship management
- brand building

- Dissertation Preparation and Research Methods
This unit will help you prepare for your dissertaiton. You will:Recognise and critically evaluate approaches to management research and the assumptions upon which they are based will:
- equip you to make justified choices as to appropriate quantitative/qualitative research methods for data collection and subsequent analysis
- be able to conduct research; evaluate primary and secondary data sources in a systematic and critically reflective manner
- evaluate potential limitations to research investigation and applications and develop a coherent and appropriate research proposal, recognising the ethical implications of research investigations and their impact upon findings.

- Dissertation
The dissertation provides an excellent opportunity to analyse an issue pertaining to the field of entrepreneurship in depth and is written over the summer months. By the end of the dissertation, you will be able to plan and manage a project, define aims and objectives, identify appropriate data sources and collection methods, be aware of and deal with potential pitfalls, execute a dissertation plan, and construct an effective argument.

On completion of the course graduates will have:

A systematic understanding of current issues in entrepreneurship, informed by the forefront of the discipline and area of professional practice
- an in-depth and critical understanding of the entrepreneur, the entrepreneurial process, and the entrepreneurial event itself

- the ability to evaluate critically the relevant academic literature and gain a comprehensive understanding of key concepts in entrepreneurship research

- the ability to evaluate opportunities for developing new and innovative projects and an awareness of the different forms of support available to entrepreneurs

- an increased ability to shape business ideas and structure them into a plan of action

- an appreciation of the roles and responsibilities of different stakeholders and their impact on shaping the entrepreneurial process

- transferable organizational skills including working to deadlines, prioritising and delegating tasks, organising meetings and work time.

Assessment

Assessment is carried out by a variety of methods including coursework, examinations and a dissertation based on your year in business. Some modules are assessed by in-class tests and group projects.

Employability & career opportunities

Our graduates are highly employable and, in recent years, have entered many different entrepreneurship-related areas. Graduates may find employment in existing businesses – i.e. large/multinational organisations (e.g. in product development/research) or in small-to-medium sized organisations (e.g. in business planning, growth, and operations/strategic management); they may create new businesses; they may work in areas pertaining to business support and advice (business planning and incubation, financing, skills training, firm internationalisation); in entrepreneurship policy (promoting innovation and enterprise development); or in entrepreneurship research and education.

How to apply

Applications for entry to all our full-time postgraduate degrees can be made online https://www.royalholloway.ac.uk/studyhere/postgraduate/applying/howtoapply.aspx .

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This Specializing Master strives to train professionals skilled in coordinating the communication processes that occur in communication enterprises, on strategic and creative terms, within new technological contexts. Read more
This Specializing Master strives to train professionals skilled in coordinating the communication processes that occur in communication enterprises, on strategic and creative terms, within new technological contexts. The learning itinerary traverses all the features of communication design, focusing especially on the set of factors that enable students to build brand equity, the true core of the communication process.
Training calls for effective career-building preparation at both the individual and the group levels, particularly developing aptitude for teamwork, a distinctive feature of communication professions.

The lessons start on October 30, 2017

Tuition: €11,000

Please visit: http://www.polidesign.net/mbc

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Looking at the multiple audiences that brands must address, this master's degree covers the core subjects of strategic brand management, stakeholder communication and theories, brand analytics, and e-marketing and digital strategies across fields as diverse as city, region and nation branding, corporate and organisational branding, innovation-driven marketing, and sonic branding. Read more
Looking at the multiple audiences that brands must address, this master's degree covers the core subjects of strategic brand management, stakeholder communication and theories, brand analytics, and e-marketing and digital strategies across fields as diverse as city, region and nation branding, corporate and organisational branding, innovation-driven marketing, and sonic branding.

Why study MA Strategic Branding and Stakeholder Communication at Middlesex?

An in-depth immersion in multiple facets of branding, including areas such as strategic brand-building, sonic branding and digital marketing, is facilitated by a team of academics who are experts in the field of branding. The teaching team is led by senior lecture and top place branding academic Dr Keith Dinnie, author of the world’s first academic textbook on the topic of nation branding. The course is designed for students who have just completed an undergraduate degree and who wish to specialise in branding, as well as professionals currently working in marketing, who want to further their careers in the industry.

Being situated in London means you will be in a city that is a global hub for the branding, advertising and design industries, as well as learning in a highly cosmopolitan and diverse campus environment here at Middlesex. You will be studying with other like-minded marketing professionals and recent marketing graduates, helping you to develop a professional network and enhance the skills and knowledge required for a branding role whether client-side or agency-side.

Course Highlights

Learn from academics such as Dr Keith Dinnie and Dr Pantea Foroudi who are experts in the field of branding.
The integration of a stakeholder perspective into strategic brand management
An innovative and diverse set of optional modules, including City, Region and Nation Branding, Innovation-Driven Marketing and Sonic Branding

Course content

What will you study on the MA Strategic Branding and Stakeholder Communication?
The course begins by providing the core subjects of branding, focusing on strategy, stakeholders and communication, so as to embed a core understanding of the field. With this core knowledge you will progress onto two compulsory modules into the essential topics of analytics and digital, as well as two further optional modules which allow you to extend your understanding in areas of particular interest. Finally you will complete a dissertation project on a topic of interest that you select.

Modules

Strategic Brand Management (30 Credits) - Compulsory
Stakeholder and Communication Theory (30 Credits) - Compulsory
Brand Analytics: Methods and Strategies (15 Credits) - Compulsory
Digital Marketing (15 Credits) - Compulsory
City, Region and Nation Branding (15 Credits) - Optional
Corporate and Organisational Branding (15 Credits) - Optional
Innovation-Driven Marketing (15 Credits) - Optional
Sonic Branding (15 Credits) - Optional
Research Methods and Dissertation (60 Credits)
You can find more information about this course in the programme specification. Module and programme information is indicative and may be subject to change.

How is the MA Strategic Branding and Stakeholder Communication taught?

Teaching is delivered through a combination of lectures, seminars, and guest speakers to both enhance knowledge and encourage engagement with topics through discussion with academics and peers. Learning is also supported by online material and you will also engage in self-directed study.

Assessment
You will receive feedback on your work and modes of assessment will primarily focus on individual and group coursework, as well as your dissertation project.

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MSc Strategic Marketing Management features core marketing modules, a selection of specialist marketing modules and a choice of optional modules enabling greater appreciation of other related business functions. Read more
MSc Strategic Marketing Management features core marketing modules, a selection of specialist marketing modules and a choice of optional modules enabling greater appreciation of other related business functions. Our students come from a wide range of educational backgrounds including business and non-business specific specialisms.

Subject guide and modules

You will develop a knowledge and understanding of marketing processes and procedures, including marketing research, marketing planning and strategy, marketing communications and brand portfolio building. In addition, the modules we teach will enable you to develop a wide range of technical and transferable skills demanded by graduate employers.

Core Modules:
-Marketing Management
-Analysis for Dissertation Research
-Marketing Research
-Marketing Strategy
-Professional Development Programme
-Ethics in Academic Practice

Optional Modules (Choose four)**:
-Intellectual Property Strategy & Management
-Accounting for Non-Financial Managers
-Strategic Business Sustainability
-Marketing Channels & Strategic Sales Force Management
-Integrated Marketing Communications
-Consumer Behaviour
-Strategic Brand Management
-Services Marketing
-International Marketing Management
-Digital Marketing
-Strategic Management

**No more than 2 elective modules can be studied in any term and no more than two from Accounting for Non-Financial Manager, Strategic Business Sustainability, Intellectual Property Strategy & Management and Strategic Management.

The programme then concludes with a dissertation project.

In addition to your Aston degree, you will have the opportunity to participate in our international study exchange programme. Studying with one of our partner institutions, the programme will enhance your international experience and communication skills, preparing you for a career in the international business environment.

Learning, teaching and assessment

The taught modules are assessed through a mixture of examinations and coursework. The taught element of the programme is complemented by a substantial piece of research leading to the completion of a dissertation.

Career opportunities

A wide range of general and specialist roles including product and brand management, market research, market planning and product development, marketing communications/ promotions, media relations and direct marketing. Recent graduate positions include:
-Assistant Marketing Manager – Hyundai
-Brand Manager – Pepsico International (Cyprus)
-Global Communication Executive – Merlin Entertainments (Austria)
-Graduate Trainee Marketing Insight Programme – Tesco (UK)
-Marketing Product Manager – L’Oréal

Our international alumni ambassadors share their experiences of studying at Aston Business School with students all over the world who consider applying for a course at Aston.

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We are surrounded by advertising, marketing and media campaigns in a hugely competitive world-wide marketplace and these areas play an important commercial function within businesses and organisations. Read more
We are surrounded by advertising, marketing and media campaigns in a hugely competitive world-wide marketplace and these areas play an important commercial function within businesses and organisations.

This course brings together expertise from our top-rated Department of Sociology and Essex Business School. You investigate key theoretical and substantive debates in the critical study of advertising, marketing and media, and analyse the advertising industries in Britain, North America and newly emerging economies like India.

You explore topics including:
-Recent developments from actor network theory on market devices
-Concepts of advertising, marketing and consumption
-Contemporary marketing and management
-Media and communications
-Developing brand cultures

You will also be introduced to primary research materials, like market research data, examining debates about the historical rise of marketing-orientated businesses and the growth of the advertising agency.

Essex Business School takes you beyond the basics of a business education. Our strong emphasis on ethics and sustainable business practice in the global economy, and our expertise in international management, accounting and finance, will provide you with the knowledge and skills necessary for your future career in an increasingly complex business world.

Our Department of Sociology was rated top 10 in the UK for research quality (REF 2014), and we consistently receive strong student satisfaction scores, including 96% overall student satisfaction in 2015.

Our expert staff

We are a large and friendly department, offering a diverse range of research interests and with staff members who are committed to teaching, research and publication that covers a broad geographical spectrum.

Many have worked at the local level with local authorities, justice councils, community partnerships and charities. Others have worked at a national and international level with bodies like the United Nations, the European Commission’s Expert Group on Public Understanding of Science, Amnesty International, The Royal College of Paediatrics and Child Health, the Home Office and national non-governmental organisations.

Within Essex Business School, our staff specialise in areas including SMEs, business-to-business relationship marketing, branding, marketing management, new product development and social entrepreneurship.

While maintaining core engagement with contemporary marketing practice, our staff enrich our courses with novel marketing ideas drawn from both the contemporary business world and cutting-edge academic research.

Specialist facilities

-Dedicated postgraduate support facilities
-Our renowned off-campus Graduate Conference takes place every February
-A unique Student Resource Centre where you can get help with your studies, access examples of previous students’ work, and attend workshops on research skills
-The Sociology common room is open all day Monday-Friday, is stocked with daily newspapers, magazines and journals, and has free drinks available
-Links with the Institute of Social and Economic Research, which conducts large-scale survey projects and has its own library, and the -UK Data Archive, which stores national research data like the British Crime Survey
-Our students’ Sociology Society, a forum for the exchange of ideas, arranging talks by visiting speakers, introducing you to various career pathways, and organising debates
-Our landmark new Essex Business School building on our Colchester Campus is the first zero carbon business school in the UK. Set around a lush winter garden, the Eden-style dome gives the building its own micro-climate.

Our new building provides you with a stunning new work environment, offering:
-A virtual trading floor with Bloomberg Terminals offering direct use of Bloomberg data, information and analytics
-A light and spacious lecture theatre, with seating for 250 students
-Study pods and innovation booths for group working
-Dedicated office space for student entrepreneurs
-Networking opportunities with visiting businesses
-A café with an adjacent sun terrace

Your future

This course provides excellent preparation for further academic study, and many of our postgraduates go on to successful academic careers, both in the UK and overseas.

Others have established careers in non-governmental organisations, local authorities, specialist think tanks, government departments, charities, media production, and market intelligence.

We work with the university’s Employability and Careers Centre to help you find out about further work experience, internships, placements, and voluntary opportunities.

Example structure

Postgraduate study is the chance to take your education to the next level. The combination of compulsory and optional modules means our courses help you develop extensive knowledge in your chosen discipline, whilst providing plenty of freedom to pursue your own interests. Our research-led teaching is continually evolving to address the latest challenges and breakthroughs in the field, therefore to ensure your course is as relevant and up-to-date as possible your core module structure may be subject to change.

MA Advertising, Marketing and the Media
-Advertising: Commerce and Creativity
-Dissertation
-Strategic Brand Communication
-Critical Marketing
-Consumption, political economy and sustainability
-Sociological Research Design
-Digital Economy (optional)

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