M.A. Public Relations and Digital Marketing enables to work professionally in a broad range of new communication fields, which emerge through the digital transformation process of our society and culture. The dynamic progress of media technology has led to a fundamental change of the knowledge and skills which is necessary to compete especially in communication- and media-oriented job markets and professional environments.
New areas of interplay between public relations, corporate communication and marketing arise, whose professions often don’t have any names yet: social media editor, influencer, YouTuber, Instagrammer, etc. The study program prepares you exactly for these vocations of the future, with a special focus on application-oriented research and professional usage of digital communication techniques in so called social media, embedded into integrated marketing and corporate communication strategies.
General Modules: Optional subjects e.g. Media Law, Media Asset Management, Media Production, Intercultural Management, Media Psychology
Specific Modules e.g.: Methodology subjects (e.g. Market Research, Consumer Behavior, Decision Making and Behavioral Finance), subjects on Public Relations (e.g. PR Theories & Models, Strategic Communication, PR Labs about guerilla campaigning and viral communication), subjects on Digital Marketing (e.g. Online Marketing Communication, Classical Marketing Communication)
At HMKW Berlin the M.A. Public Relations and Digital Marketing program is taught in English. The same master program can be studied at HMKW Cologne (Köln) in German language.
*Approval: The course is subject to approval by the Berlin Senate.
The Barcelona GSE Economics Program provides rigorous training for admission to top doctoral programs and for technically demanding careers.
Students who complete this program will acquire an excellent grounding and deep understanding of the field's foundations, applications, and policies covering theoretical and empirical approaches.
The Economics Program course listing is broad enough to offer students specialized training in a number of areas:
More than half of our Economics alumni continue their education through GPEFM or in another PhD or graduate program at prestigious schools around the world. Alumni who choose a professional career path are regularly hired by governmental agencies, international banking, consulting and research firms.
Upon successful completion of the program, students will receive a Master Degree in Economics and Finance awarded jointly with the Universitat Pompeu Fabra. The degree requires the successful completion of 60 ECTS (European Credit Transfer System) credits of graduate courses (6 credits are equivalent to a 40 hour course), some compulsory and some elective. The students' final program must be discussed with and approved by the Master Director.
Examples of recent Economics placements:
This Masters will provide you with an understanding of the contemporary issues impacting on the tourism industry, and will explore the cultural, environmental and sustainability dimensions of rural and urban tourism. By the end, you will have the managerial and service-related knowledge and understanding to participate in and develop internationally attractive tourism offerings. This degree is offered as a partnership between the Adam Smith Business School and School of Interdisciplinary Studies, drawing on the University’s research strengths in management and tourism. You will spend your time at both the Gilmorehill and Dumfries campuses.
You will take eight core courses and one optional course, followed by a piece of independent work, either in the form of a dissertation or a project. Your learning experience will be enhanced through a variety of extra-curricular activities, including seminar programmes, study visits and project orientated internships.
In semester one you will study at the Adam Smith Business School in Glasgow, where our Gilmorehill campus is also home to The Hunterian. Semester two will be spent at the School of Interdisciplinary Studies in Dumfries, home to tourism and sustainability at the University and set in a culturally rich region. The summer months can be spent either in Glasgow or Dumfries, depending on your dissertation/project topic.
By the end of the programme, you will have developed the necessary graduate attributes to become a tourism professional capable of dealing with the challenges posed by environmental, societal and economic change, and to compete in a competitive international job market. Potential career pathways may include specialist managerial roles within the leisure and tourism industry, heritage and cultural industry, as well as generalist managerial roles with industry, commerce and both the public and private sector. Enterprising graduates may go on to develop business opportunities within the tourism, heritage and cultural industries, either individually or in partnership. We have a dedicated careers and employability team who provide 1-2-1 support and advice, group workshops, employer events on campus and networking opportunities throughout the year to help you with your career prospects.
The International MBA (IMBA) is designed to fit an age of globalization, constant disruptive changes and the steadily growing importance of East Asia in the global business world. Taught in English over 16 months the IMBA program aims at empowering students with the core knowledge, competencies and skills that will prepare them for a global management career rapidly evolving within the increasingly dynamic, complex and competitive international business environment.
The basic core courses are designed to study all the MBA disciplines with a clear prominence to the global and international aspects of each respective topic. On top of this global vision, the program offers a strong regional emphasis on doing business in and with East Asian countries such as China, India, Japan and Korea.Haifa IMBA has two strategic University partners in Asia: ECNU in Shanghai and IMT in India. Both are leading business schools. Each regional specialization includes:
Duration of program: 16 months (October 2017 through March 2019) in 7 consecutive periods of 9 weeks.
INTERNATIONAL AND SPECIALIZATIONS
A. All students, regardless of specialization
B.1. Specialization China
B.2. specialization India
Courses are subject to change.
Mandatory course for all international Master's students - Israel: Society and Policy Development - Past, Present and a Projection into the Future.
For more information on the course curriculum and course description please click here.
Founded in 1996, the Faculty of Management offers a range of MBA and MA courses administered by the departments of Business Administration; Natural Resources and Environmental Management; and Information and Knowledge Management. The MBA Programs are taught by the faculty's full-time (research) members and specialist adjunct lecturers as well as industry figures and visiting academics.
The faculty operates several research centers, each with a specific research focus such as The Center for Internet Research, The Center for the Study of Organizations and Human Resource Management, The Interdisciplinary Center for Research on Emotions, and The Natural Resource and Environmental Research Center.
Information on scholarship and financial aid for international students can be found here.