Applications for this course are now closed for 2018/2019. Please check back later in the year for further information on 2019/2020 applications.
Marketing touches all aspects of an organisation and helps shape and direct corporate strategy.
Durham’s MSc Marketing programme will equip you with the essential skills and knowledge to excel long-term across all marketing-related careers.
The Chartered Institute of Marketing (CIM) is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners. Durham University has joined forces with CIM to give students the opportunity to gain professional qualifications through CIM Graduate Gateway. CIM qualifications are highly sought after by employers, and map alongside our own degrees which ensures we are equipping students with the best opportunities for a successful marketing career.
You will learn the application of key marketing models and theories to apply to real world scenarios. In Term 1, teaching is based on core learning that provides you with the opportunity to develop skills and experience relevant to a multitude of business marketing careers, from the commercial sector to charities and beyond.
Core modules are:
You then choose one elective from a range which in the past has included Strategic Brand Management, Social Marketing, and Ethical Leadership.
In Term 2, the course includes optional modules to enable you to gain advanced-level training in contemporary marketing and management. You will have the opportunity to select elective modules to customise your learning.
The core module in Term 2 is Research Methods in Marketing.
You also study three elective modules across marketing and management, which in previous years have included:
In the summer, you will complete a 12,000-word dissertation on a business topic of your choice. This can be based on independent academic research or a business project (a real commercial challenge sourced by you or the school).
Supervised by a faculty member with relevant experience, you’ll investigate in greater detail a subject that you’ve already studied as part of your programme.
This is an opportunity for you to develop your business insight and present your analysis and ideas in a scholarly and professional manner; combine critical discrimination and a sense of proportion in evaluating evidence and the opinions of others.
If your ambitions lie beyond the UK, we offer a number of places on our unique Dissertation Abroad scheme. This will involve writing a dissertation at one of our international partner institutions in the period June to August. A number of scholarships are available
As part of your programme, you have the opportunity to enjoy presentations by academics and practitioners within your chosen area of interest. Past speakers have included representatives of major global multinationals such as Google, Deloitte and Sage in addition to leading academics, providing an ideal opportunity to gain practical knowledge and progressive insight.
The MSc in Marketing provides students with a critical appreciation of marketing through a comprehensive range of academically grounded courses.
Students are provided with an in-depth understanding of the theoretical foundations of marketing alongside current and emerging practitioner applications in many areas such as marketing management, the analysis of marketing decisions, consumer behaviour, and marketing research methods.
In addition, the programme's flexible structure allows students to study aspects of marketing related to their interests such as marketing communications, product and brand management and international marketing.
The programme aims to produce critical, reflective practitioners as it emphasises the integration of theory and practice with the skills and knowledge required by employers and is designed for those wishing to pursue a successful marketing career in the public or private sector.
Learning will primarily be through lectures, set reading, class discussions, exercises, group-work assignments, problem solving in tutorials and case studies. Assessment methods include examinations, assignments, presentations or continuous assessment.
On graduating from your MSc in Marketing, you will be able to:
The Master in Arts Management offers a unique learning experience preparing students to embark on a management career in the arts and creative industry. The one-year program aims at developing skills and providing tools to deal with the new challenges of the domains of both the visual and performing arts, with an international perspective.
The main goals of the program are:
● Build and strengthen basic knowledge and understanding of History of Art (visual and performing arts), with particular attention to the contemporary world and the international scene
● Build and strengthen competence in economics and management and as it applies to the cultural industry
● Build and strengthen competence in legislative transmit and reinforce the legislative competences and their application to the cultural field, in an international perspective
● To contribute to the advancement of cultural institutions and companies in Italy and abroad, by fostering interests for Art and its proliferation
The Master’s qualification in Arts Management will open up professional opportunities in the fields of Organization, Marketing and Communications, Accounting, Legal Affairs, Projects and Events Management in cultural institutions and companies. Other professional opportunities are to be found in consulting and service companies in the fields of promotion, communication and management of cultural events, products and services.
The goals of the advanced courses are to build up competencies in specific fields of arts management in order to provide participants with advanced knowledge about how to solve problems and cope with the challenges of the arts field
The goals of team building activities is to help participants know each other and create a collaborative atmosphere in class. Moreover, these activities will introduce participants to Milano and its cultural assets. Team building will include:
● Dinner with the class and the Master Faculty
● Team building experiences to know your class
● Guest speeches from established professionals in the field
To complete the Master in Arts Management, participants are required to carry out a three-months internship in a cultural institutions or company in one of the above mentioned fields. They will have the chance to be included in the Master Curricu- lum Vitae book, that will be transmitted to the major institutions and organizations in Italy and abroad.
Located in the unique city of Milan which contributes to a valuable international perspective. This glowing city allows students to merge the learning experience with the cultural atmosphere of the city. Students will have the opportunity to practice their knowledge through field projects and internships even beyond the classroom.
A national and international academic and professional faculty using teaching methods that foster an interactive and hands-on approach to issues of cultural heritage management.
All scholarships are assigned on a merit basis and will be mostly given to students who apply by the priority deadline. Some scholarships may also target specific geographic regions.
Scholarship value: €2500
The MA in Arts Management, Policy and Practice enables students to develop their knowledge and understanding of the history, theory and practice of arts management; to gain an insight into the range of professional opportunities in the creative and cultural sector; and to acquire direct experience of the many areas of arts management. The programme has a strong practical, hands-on element. At the same time it offers a solid theoretical grounding, exploring cultural policy in its historical context and encouraging critical engagement with the philosophical, political, social and economic imperatives informing contemporary practice. Above all, we aim to produce pioneers rather than bureaucrats.
Lecturers from the Centre for Arts Management teach the MA with considerable input from arts professionals including staff from the Martin Harris Centre, Contact Theatre, the Royal Exchange, Whitworth Art Gallery and many other local cultural organisations. We also work closely with our sister programme, the highly regarded MA in Art Gallery and Museum Studies.
The programme is designed to serve as an entry-level qualification for recent graduates as well as offering professional development for mid-career practitioners. It offers flexibility and opportunities for specialisation, while ensuring a thorough grounding in essential principles and methodology. It provides a solid foundation for careers in different areas of the arts and creative industries, and caters for arts practitioners as well as aspiring managers.
The siting of the programme close to a range of leading arts venues offers a unique opportunity for students to engage with the practical considerations of arts management. The Martin Harris Centre is a hub of cutting edge research and interdisciplinary investigation: in addition to the Cosmo Rodewald Concert Hall and John Thaw Theatre, it is home to the Tipp Centre (Theatre in Prisons and Probation), the Centre for Screen Studies, Centre for Applied Theatre Research, Manchester Theatre in Sound (MANTIS), Manchester Centre for Music in Culture (MC2), and the NOVARS Research Centre for Electroacoustic Composition, Performance and Sound-Art. Other cultural organisations based at the university - Manchester Academy, Contact Theatre, Manchester Museum and the Whitworth Art Gallery - are only a few minutes' walk away.
The programme also benefits from the exceptionally rich grouping of arts-based institutions and agencies in Manchester and the North West - an area celebrated for containing more theatres than any other region outside London and now hosting the BBC at the new Media City at Salford Quays. Liverpool (European Capital of Culture 2008), Leeds and Sheffield are all within easy reach. A wide range of regional arts venues and organisations contribute to the programme by providing guest lecturers, site visits and work placements.
The programme is based within the School or Arts, Languages and Cultures. The core of the School's interest is the field of human cultures, beliefs and institutions. Its work embraces the material, visual, creative and performative dimensions of culture, and as such fosters a rich interdisciplinary culture led by world-renowned scholars with a diversity of expertise, from analysts to creative artists, from historians of ideas to cultural theorists. We work particularly closely with staff from the highly-rated departments of Music and Drama.
All students take two core modules (Arts Management: Principles and Practice, and Cultural Policy) and write a dissertation (15,000 words, or for a practice-based dissertation 8,000-10,000 words plus project documentation). The remaining credits (two or three additional modules) are taken from a range of options including:
All modules include a programme of guest lectures and/or practical seminars by experienced professionals based in cultural institutions in and around Manchester. The programme also features visits to a selection of key sites and venues in the North West.
Practical support and advice for current students and applicants is available from the Disability Advisory and Support Service. Email: [email protected]
This programme prepares graduates for a diverse range of career opportunities as managers, administrators, policy-makers or practitioners in various branches of the arts and cultural and creative industries. Opportunities exist in the public, private, and voluntary sectors; in theatres, opera houses, concert halls, arts centres, museums and galleries, and the media; with orchestras, theatre companies, dance companies, etc.; or with the Arts Council, British Council, Local Authority, Tourist Board and various funding bodies. Discrete posts include: programming manager; marketing director; education director; development or outreach officer; tour organiser; promoter, agent or artist's manager; website, database or IT manager; producer; consultant or market researcher; fundraiser; community artist; freelance workshop leader. Graduates may also find work in related areas such as teaching, social and educational work. Some students go on to pursue further study and research at doctoral level.
Our Inclusive Arts Practice MA is aimed at artists or individuals from related fields who are working in healthcare, education, the arts or the community sector.
It may be a suitable programme if your employer is looking to support relevant training and development opportunities for their staff.
The course aims to equip students with the necessary skills to initiate and manage truly inclusive arts projects with diverse and marginalised groups, for example those with learning difficulties or experiencing social exclusion due to economic or health reasons.
You can choose to study for either a full MA award or a PGCert. There are opportunities to work in diverse settings from schools, galleries, artist studios and design studios to day centres, photographic studios and FE colleges.
Past students have worked with a range of individuals and participant groups including people with learning disabilities, children, young people, elders, those experiencing homelessness, asylum seekers and youth offending teams. They have contributed both locally and to international projects in countries including Romania and Ukraine.
We value and encourage work across a range of art forms, including visual art, design, illustration, performance, film and photography.
Studies are based around a core of experiential work-related learning, integrated with theory. The course is designed to support participants' development and creativity as art practitioners within the contexts of inclusion, learning disability and marginalised community groups. Students work alongside diverse groups of people in a workshop setting, sharing experiences as partners in the process of learning.
The course is delivered through seven modules, including one related optional module. PGCert students study the Working Together and Issues and Debates modules only.
Assessment takes place through presentations, seminar discussions, practical work and workbooks. The final research project is assessed through an exhibition rather than a dissertation.
Working Together: Introducing Practical Collaboration
This module is a practical introduction to inclusive arts practice that explores processes of collaborative working and art facilitation skills. You undertake a series of supported arts workshops in local artists studios, working alongside the learning disabled Rocket Artist Group. You establish key philosophies and practices of inclusive practice suitable for transference to other community groups later in the course and your future practice. There are also opportunities for you to think about and develop your own work in the context of collaboration.
Participatory Practice and Creative Exchange: Inclusive Approaches to Collaboration
This module introduces and interrogates the ideas and practices of inclusive arts practice through key readings, tutor-facilitated workshops and peer discussion. It includes issues and debates around the similarities and differences between disability arts, art therapy, occupational therapy and inclusive arts practice, and other approaches to collaboration and inclusion. Within this module students will have the opportunity to work in the newly developed Switch House Building at Tate Modern, as part of a short creative exchange project.
Research in Progress
This module is designed to support students in the development, implementation and completion of their individual research projects. A series of work-in-progress seminars and workshops run alongside the delivery of students’ ongoing practical art projects.
Practice as Research
This runs in parallel with the Research in Progress module, giving you the chance to capture and present your research findings through a public exhibition or performance, and to demonstrate good practice and the impact of inclusive arts.
Looking Ahead: Continuing Professional Development
This module is designed to enhance the professional practice of arts practitioners and equip students with the skills and contacts to manage their future career paths. It covers areas such as working with museums and galleries, funding, public programming, health and safety, budget management, partnership development, and marketing.
Making sure that what you learn with us is relevant, up to date and what employers are looking for is our priority, so courses are reviewed and enhanced on an ongoing basis. When you have applied to us, you’ll be told about any new developments through our applicant portal.
On completion of the course, students are ideally placed to seek employment in a range of art, disability, community, health and education settings. Recent graduates have gone on to work for various organisations including Project Art Works, The Royal Academy and Kings College Hospital Trust as inclusive arts practitioners and workshop facilitators.
The course would also make a significant contribution to an artist's independent studio practice. Recent alumni have exhibited work at various locations including Phoenix Arts, Brighton Dome and Pallant House. Others have founded organisations such as Red Octopus Sensory Theatre and contributed to a wide range of projects and events including:
Students and alumni have successfully secured funding for inclusive arts projects and research through the Springboard Grant scheme, the Santander/Beepurple Social Enterprise Award, Arts Council England and the Winston Churchill Award. Others have progressed to PhD research through scholarship funding.
Whether you want to break into marketing, start your own business, take over your family’s company, or just learn more about how to innovate new products and services, and create buzz and excitement around them, this course is right for you.
This course is specifically tailored for students with little or no prior marketing experience and study background. It will qualify you to get your first professional marketing position, even if you have studied fine arts, medicine, business, or physics before. If you are looking for a degree that deepens your advanced marketing knowledge, please take a look at our MBA programmes.
Some people equate marketing with advertising. Not you. You know that marketing is a multi-faceted business process involving creativity and innovation alongside analytical and strategic skills.
The MSc in Marketing Strategy and Innovation course gives you a sound understanding of the principles and state-of-the art practices of marketing. You will acquire the latest knowledge on market research, customer analysis, innovation and design, brand management, advertising, digital and social media marketing, fashion brand management, storytelling, sponsoring, and many other current marketing topics.
Your lecturers bring these topics to life through interactive classes, case discussions, lectures with leading marketers, and hands-on innovation and communication tasks. You will, for example:
In the first two weeks at Cass, you will meet your new classmates, the marketing faculty, your course officer, and learn about the library, IT, and career services at Cass. You will also get special classes where you test your own personality, learn to collaborate and achieve targets in multi-cultural groups, solve case studies, present convincingly, conduct academic experiments, and use Microsoft Excel.
Students will be assessed through a range of different methods. Most courses have both an exam and a coursework assessment component. Students conduct the course work with study groups. Group members learn from assessing each other through peer assessment, mirroring evaluation mechanisms in organisations.
We are committed to not only educate you as an excellent marketer, but also as a responsible leader.
This ethos pervades the MSc in Marketing Strategy and Innovation course. Exploring topics such as Corporate Social Responsibility, for example, gives you an 'outside in' perspective, enabling you to reflect on the wider social implications of youremployability of Cass students, the applicable vocational skills of the course and the support Cass students benefit from. marketing decisions and to adapt quickly to the tone and tempo of contemporary business. Typical Industries for graduates include:
Recent graduates have gone on to work for:
Cass Business School has an illustrious reputation for providing fantastic employees. The wide variety of roles and industries are a further testament to the experience you will gain by studying the postgraduate Marketing course.
This programme builds on London's position as one of the most important musical centres in the world, with a diverse range of concert halls, theatres, cultural institutions and arts events that reflect its cosmopolitan and multicultural society.
Although professional management practice is a major element of the programme, the 'creative arts event' is the starting point for all teaching.
A music pathway has been added to the MA in Arts Administration and Cultural Policy, which is run by the Institute for Creative and Cultural Entrepreneurship at Goldsmiths.
The MA introduces the key issues that concern the management of culture and in particular those within the performing arts.
Through both analysis of contemporary and recent practice, and practical work in a range of areas, you will develop a critical approach to the discipline.
The pathway provides an overview of the following areas:
The aim of taught modules, projects and placements is to introduce you to new models of practice. These will be investigated and evaluated as a way of developing an understanding of management principles. Through this process, you will also be equipped with the necessary practical skills to enhance your potential as arts administrators.
Music Pathway: the assessment for the specialist music component will be as given in the individual module descriptions.
Please note that due to staff research commitments not all of these modules may be available every year.
This pathway allows you to pursue your interests in music, acting as a supplementary course to the main body of the Arts Administration programme.
Graduates typically go on to careers in the following areas:
Many students from this programme now have careers in major arts organisations worldwide or have progressed to MPhil/PhD degrees.
Find out more about employability at Goldsmiths.
Our MSc Marketing Management programme delivers marketing modules with an analytical approach, enhanced by Surrey Business School’s emphasis on innovation and leadership.
The programme covers: marketing ideas plans, strategies, processes and techniques; communication and all customer-facing functions; plus, a range of core concepts from other management disciplines including innovation management.
A key principle of the programme is to deliver a set of theoretical concepts and relate them to practical, real-world marketing challenges that mirror the rapidly changing global environment.
Students will be given the opportunity to choose across a variety of elective modules such as consumer behaviour or marketing analytics.
This programme is studied full-time over one academic year. It consists of eight taught modules and a dissertation.
Example module listing
The programme aims to provide a high quality, vocational education which is intellectually rigorous and up-to- date, as well as relevant to the needs of existing and future managers, executives and other professionals in marketing management.
In addition to subject-specific knowledge, the programmes aim to develop generic management skills necessary to be effective in todays’ challenging business environment.
The programme has a business management orientation related to marketing management and draws upon a range of cognate areas of study to explain and analyse this business function.
It takes an integrated approach so as to provide a coherent exploration of the inter-relationships between the various components. Where appropriate the programme is international in scope and coverage, and lecturers draw upon the most recent research to inform their teaching.
The programmes aim to develop students as independent and reflective learners, able to continue their learning once in their chosen profession.
Knowledge and understanding
Students will be able to demonstrate:
Intellectual / cognitive skills
Students will have the ability to:
Professional practical skills
Studentd learn how to:
Key / transferable skills
Students will gain a range of generic skills relevant to the needs of existing and future managers, executives and professionals, irrespective of their sector of operation. These will include analysis and synthesis, oral and written communication, computing/IT literacy, critical reasoning, data analysis, organisation and planning, problem solving, independent and group working and research.
Our marketing graduates who enrol with the Chartered Institute of Marketing (CIM) as an Affiliate can study CIM qualifications without having to complete all of the modules. For most qualifications, students will only need to take two assessments instead of the usual three and therefore, students will add an individual award to supplement their degree. There is a fee to join CIM.
We often give our students the opportunity to acquire international experience during their degrees by taking advantage of our exchange agreements with overseas universities.
In addition to the hugely enjoyable and satisfying experience, time spent abroad adds a distinctive element to your CV.
Learn more about opportunities that might be available for this particular programme by using our student exchanges search tool.
Surrey Business School is accredited by the Association to Advance Collegiate Schools of Business (AACSB), the Association of MBAs (AMBA) and the Chartered Institute of Marketing (CIM).