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Masters Degrees (Arts Marketing)

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This Master's degree offer a strategic perspective on marketing management, a discipline that is increasingly being seen as critical to success in achieving business goals, and as a core function in many organisations. Read more

This Master's degree offer a strategic perspective on marketing management, a discipline that is increasingly being seen as critical to success in achieving business goals, and as a core function in many organisations. Depending on your choice of modules, your final award could be either Master of Arts (MA) or Master of Science (MSc).

Students on this course are eligible for an Affiliate Professional Membership of Chartered Institute of Marketing (CIM) and access to a range of professional events.

You will develop a strategic perspective and broaden your existing understanding of marketing and its integration into an overall corporate strategy and structure. You will hone your capacity for analysing complex marketing and business situations and reaching decisions on appropriate courses of action. You will also improve your career prospects in marketing and general business areas.

A highlight for many students is the residential weekend organised as part of this course – a weekend away combining presentations and workshops with great opportunities to network and get to know your fellow students.

Students on this course benefit from free access to part of the material on the course reading list.

Fast-track marketing management MA/MSc

A fast-track route to the Marketing Management MA qualification is available for holders of the CIM Postgraduate Diploma in Marketing (or equivalent). Holders of this qualification will be exempt from all but two modules: 

  • For MA: Marketing Creativity and Innovation Marketing Dissertation
  • For MSc: Quantitative Analysis for Marketing and Management Marketing Dissertation

The fees will be proportional to the number of credits studied. Dissertation (40 credits) Quantitative Analysis for Marketing Management (20 credits)

Course structure

The following modules are indicative of what you will study on this course. 

Core modules – MA

Core modules – MSc

Professional association

Students on this course are eligible for an Affiliate Professional Membership of Chartered Institute of Marketing (CIM) and access to a range of professional events.

Internships

All students on our full-time Business Masters courses can apply to undertake the PG/MBA Internship Programme, which forms part of the Reflective Practitioner Module.

The internship allows you to test drive a career and explore one of your career interests before you complete your Postgraduate studies!

Completing an 8-12 week accredited internship helps students gain invaluable work experience. This fantastic work experience can be taken in addition to option modules. Students are responsible for finding their own internship with the support of the Business Experience Team.

To express an interest in the module, students must submit a completed application form and a copy of their updated CV. This will give students membership a dedicated website that offers exclusive access to internship vacancies, one to-one CV guidance appointments, mock interviews, employability workshops and much more.

Students can apply to London-based organisations and have the flexibility to take their internship in the summer period or alongside their studies.

Every year we receive very positive feedback from both postgraduate students and employers and expect that the internship programme will continue to remain popular amongst our students.

Find out about postgraduate internships 

Career path

As a Marketing Management postgraduate, you can look forward to excellent career prospects in both UK and international specialist agencies and within in-house marketing departments.

With the MA/MSc Marketing Management, you will be particularly well-placed to pursue marketing opportunities with organisations who want marketing specialists with business analytical skills. And with the MSc, you'll also be well-placed to pursue opportunities with organisations involved in technical or financial products.

During your study, you will be offered one-year Chartered Institute of Marketing (CIM) Affiliate Professional Membership and opportunities of attending the CIM professional development and networking events which are accredited towards your CPD.



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This Marketing MA is aimed at students who have a keen interest in developing an intellectual understanding of the theories underpinning marketing concepts and processes. Read more

This Marketing MA is aimed at students who have a keen interest in developing an intellectual understanding of the theories underpinning marketing concepts and processes. You will build a sound knowledge and understanding of the contemporary issues relating to marketing, consumers and culture. It is a distinct, research-led course based on contemporary theory and case material which is challenging and innovative. It draws upon the highest level of theory and practice in this field and builds on the extensive research and teaching expertise of our academics. 

On graduating you will have an in-depth and critical understanding of a world increasingly defined by a culture of consumerism and the role played by marketing activities in building strong customer relationships and business opportunities. You will cover specialist marketing subjects, especially written for this Master’s programme and chosen for their relevance to contemporary marketing practice and research and develop forms of analysis and understanding at the very cutting edge. Your studies will cover issues such as the critical and practical understandings of marketing and consumers and branding. You will also explore the new marketing and consumer environment which both challenges and builds upon traditional marketing concepts.

As a member of the School of Management you will join an intellectually stimulating, friendly and supportive research environment and, through working closely with our expert and experienced academic staff, you will be in a position to realise your full potential. 

  • Distinctive from traditional marketing programmes by focusing on marketing and consumer culture from critical and creative perspectives.
  • Flexibility to tailor your studies to suit your specific areas of interest, such as: arts marketing, marketing communications and marketing ethics.
  • Latest thinking and exciting intellectual challenges provided by academics who are at the frontiers of their subjects.
  • International profile created from regularly hosting visits by leading international marketing academics who present their research to faculty and students.
  • Innovative and rising Management School, moving up the rankings 11 places in just one year (Guardian University Guide in 2015) and Marketing ranked 4th(Complete University Guide 2017).

Course structure

Pre-course preparation

  • Foundations of Modern Management and Organisational Analysis

Core modules

  • Marketing - A Critical Introduction
  • Consumers and Brands
  • Dissertation Preparation and Research Methods
  • Dissertation

Optional modules

In addition to these mandatory course units there are a number of optional course units available during your degree studies. The following is a selection of optional course units that are likely to be available. Please note that although the College will keep changes to a minimum, new units may be offered or existing units may be withdrawn, for example, in response to a change in staff. Applicants will be informed if any significant changes need to be made.

  • Arts Marketing
  • Marketing, Environment and Society
  • Digital Media Marketing
  • Not-for-Profit and Public Sector Marketing
  • Services Marketing
  • Sports Marketing
  • Business to Business Marketing
  • Marketing Communications
  • Consumption, Markets and Cultures
  • Technology and Macromarketing

Teaching & assessment

Assessment is carried out by a variety of methods including coursework, examinations and a dissertation.

Your future career

On graduating with a MA in marketing you will have a theoretical and empirical knowledge of marketing and employed a variety of academically based marketing techniques and practices as well as a critical awareness of current issues at the forefront of marketing in society. Our graduates are highly employable with the potential to move into variety of different marketing-related roles.

Graduates in recent years have been appointed into roles including Marketing Consultant at Viewpress TV, Sales Officer at Standard Chartered, Category Analyst at Kantar World Panel UK, Research Assistant at Maritz Research Europe and Private Banker at ICICI Bank.

“My degree from Royal Holloway helped me get this role at Microsoft, thanks to the valuable insights into the digital Marketing world I gained, it also taught me how to team work in an international environment. An experience I can only highly recommend to prospective Marketing students.” Vera Hoelscher. Sales Solutsion Specialst at Microsoft (MA Marketing, 2010)



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In the Master's program Arts, Culture and Media/ Mapping Arts in Society students examine the role of the arts in society. In particular, students gain insight into arts worlds and their organization, aesthetic dimensions, social impact and the efficacy of arts education for contemporary culture. Read more
In the Master's program Arts, Culture and Media/ Mapping Arts in Society students examine the role of the arts in society. In particular, students gain insight into arts worlds and their organization, aesthetic dimensions, social impact and the efficacy of arts education for contemporary culture. Further, students learn to analyse and interpret artistic expressions with an enhanced view of how arts phenomena convey, negotiate or hasten cultural change. Additionally, the program explores how the arts relate to economic, social and technical developments in an increasingly mediated world. Digitalization and globalization remain import concepts for this study.

As a student of this program you choose an arts framework:
- Arts Policy and Marketing
- Arts Analysis and Critique
- Arts Education

In addition, you choose an art form to situate your professional framework:
- Film
- Literature
- Music
- Theater

You complete the program with an internship and your thesis.
The one-year Master's program in Arts, Culture and Media is a specialization within the Master's degree in Arts and Culture.

Why in Groningen?

- Fully aims to develop analytical skills in evaluating the role performed by the arts in society
- Unique combination of practical skills and academic reflection
- Specialization in different art forms: Film and TV, Music, Theater, Literature
- Guest lectures by outstanding artists, art organizers, cultural critics and policy makers

Job perspectives

The Master's programme in Arts, Culture and Media ± Mapping the Arts in Society is highly relevant for those students who wish to pursue a career:
- as a cultural critic with a specific interest in the institutional and societal context of art production, art distribution and art presentation;
- as a policymaker;
- in culture consultancy;
- in a managerial position in the professional field of the arts.

Job examples

- Analysis and Criticism
Because writing and thinking about the role of the arts in society is especially important for this framework, a position such as arts journalist editor, researcher or editor is ideally suited for this tack. These positions are found within newspapers, magazines and media companies.
- Arts Education
If you choose for Arts Education, you will work within organizations that consult upon the content and organization within the field of arts and cultural education. Here, you will be ideally suited for a position in the national, provincial or local government or for an educational department within institutions such as a cultural centers or museums.
- Arts, Policy and Marketing
With arts, policy and Marketing you can work, for example, as a professional organizer, manager, marketing or publicity agent. These positions appear in city theaters, festivals, orchestras or publishers and museums. In this field, you could also provide support and consultation for policy and other arts-related advice functions relating to national, provincial or local governments.
- Other job possibilities
There are other employment possibilities such as a position by a media company or for the advertisement and commercial field. Prior students have also begun their own successful arts organization, advice bureau or research institution in the field of arts, culture and event organizations.

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The MA in Consumption, Culture and Marketing is an interdisciplinary masters programme that draws together content and teaching from both marketing and sociology. Read more

The MA in Consumption, Culture and Marketing is an interdisciplinary masters programme that draws together content and teaching from both marketing and sociology. It is aimed at individuals who want to think intellectually about the world, enjoy being challenged and are curious about business practice. The knowledge and skills gained could help develop a range of professions including policy development, publishing, academia and, of course, marketing and commercial management. 

This course looks in-depth at our consumer culture and seeks to understand it and will engage in a number of theoretical areas: branding, marketing, bio-power and neoliberalism. You will explore claims that our contemporary world can be best understood as a consumer society and a brand culture, as well as how marketing and consumerism increasingly define our experiences, social relationships and civic infrastructure. As such we seek to analyse marketing behaviour and consumption practices with a view to better understand how marketing connects with society and culture. 

You will join an intellectually stimulating, friendly and supportive research environment and work closely with our expert and experienced academic staff.

This programme is also available on our Egham Campus as a full time course. Please note optional modules on offer may differ between sites 

  • Distinctive from other marketing programmes in that it combines teaching and research from marketing and sociology.
  • Innovative programme inviting students to critically explore their lived experiences within the consumer society.
  • Flexibility to tailor your studies to suit your specific areas of interest, such as; consumption, markets and culture, marketing communications children and consumption, crime and consumerism, social identities, consumption and difference.
  • Latest thinking and exciting intellectual challenges provided by academics who are at the frontiers of their subjects.

Course structure

Pre-course preparation

  • Foundations of Modern Management and Organisational Analysis

Core modules

  • Consumers and Brands
  • Sociology of Consumption
  • Consumption Research Methods
  • Dissertation

Optional modules

You will select three options, with at least one from marketing and one from sociology.

In addition to these mandatory course units there are a number of optional course units available during your degree studies. The following is a selection of optional course units that are likely to be available. Please note that although the College will keep changes to a minimum, new units may be offered or existing units may be withdrawn, for example, in response to a change in staff. Applicants will be informed if any significant changes need to be made.

  • Marketing, Environment and Society
  • Arts Marketing
  • Marketing Communications
  • Children and Consumption
  • Crime and Consumerism

Teaching & assessment

This part-time course will be taught via 15 learning sessions over a two year period. Sessions will be on a Friday evening and the following Saturday approximately every six weeks.

Assessment is carried out by a variety of methods including essays, projects and a dissertation.

You be supported throughout and in the sessions by our academics. An online tutor and advisor will also be assigned to you to answer any questions you may have and provide advice throughout the programme.

Your future career

Graduates will have considered a wide range of theoretical issues relating to contemporary lives that form the basis of marketing practice. This knowledge may be useful to pursue a research career, or to augment and progress current careers in fields such as marketing, education, journalism, development, social policy and politics. This course equips postgraduate students with the subject knowledge and expertise required to pursue a successful career, or provides a solid foundation for continued PhD studies. 

Graduates in recent years have entered a range of areas including:

  • Senior Associate at Bank of China International
  • Reporter at Xinhua News Agency
  • Senior Associate at PricewaterhouseCoopers
  • Finance Officer at Ealing Borough Council
  • Relationship Manager (Investments) at Barclays Bank


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The MA in Consumption, Culture & Marketing is an interdisciplinary masters programme that draws together content and teaching from both marketing and sociology. Read more

The MA in Consumption, Culture & Marketing is an interdisciplinary masters programme that draws together content and teaching from both marketing and sociology. It is aimed at individuals who want to think intellectually about the world, enjoy being challenged and are curious about business practice. The knowledge and skills gained could help develop a range of professions including policy development, publishing, academia and, of course, marketing and commercial management. 

This course looks in-depth at our consumer culture and seeks to understand it and will engage in a number of theoretical areas: branding, marketing, bio-power and neoliberalism. You will explore claims that our contemporary world can be best understood as a consumer society and a brand culture, as well as how marketing and consumerism increasingly define our experiences, social relationships and civic infrastructure. As such we seek to analyse marketing behaviour and consumption practices with a view to better understand how marketing connects with society and culture. 

You will join an intellectually stimulating, friendly and supportive research environment and work closely with our expert and experienced academic staff.

This course  is also available Part Time at our London Campus with some variations in optional modules available

  • Distinctive from other marketing programmes in that it combines teaching and research from marketing and sociology.
  • Innovative programme inviting students to critically explore their lived experiences within the consumer society.
  • Flexibility to tailor your studies to suit your specific areas of interest, such as; consumption, markets and culture, marketing communications children and consumption, crime and consumerism, social identities, consumption and difference.
  • Latest thinking and exciting intellectual challenges provided by academics who are at the frontiers of their subjects.

Course structure

Pre-course preparation

  • Foundations of Modern Management and Organisational Analysis

Core modules

  • Consumers and Brands
  • Sociology of Consumption
  • Consumption Research Methods
  • Dissertation

Optional modules

Optional modules in Marketing include:

In addition to these mandatory course units there are a number of optional course units available during your degree studies. The following is a selection of optional course units that are likely to be available. Please note that although the College will keep changes to a minimum, new units may be offered or existing units may be withdrawn, for example, in response to a change in staff. Applicants will be informed if any significant changes need to be made.

  • Arts Marketing
  • Not-for-Profit and Public Sector Marketing
  • Marketing Communications
  • Consumption, Markets and Cultures
  • Technology and Macromarketing

Optional modules in Sociology include:

  • Social Identities, Consumption and Difference
  • Children and Consumption
  • Fear, Risk and Consumption
  • Crime and Consumerism
  • Youth and the Making of Consumer Society

Teaching & assessment

Assessment is carried out by a variety of methods including essays, group projects and a dissertation.

Your future career

Graduates will have considered a wide range of theoretical issues relating to contemporary lives that form the basis of marketing practice. This knowledge may be useful to pursue a research career, or to augment and progress current careers in fields such as marketing, education, journalism, development, social policy and politics. This course equips postgraduate students with the subject knowledge and expertise required to pursue a successful career, or provides a solid foundation for continued PhD studies. 

Graduates in recent years have entered different areas including Senior Associate at Bank of China International, Reporter at Xinhua News Agency, Senior Associate at PricewaterhouseCoopers, Finance Officer at Ealing Borough Council and Relationship Manager (Investments) at Barclays Bank.



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All applicants will be required to present a portfolio of their work and will be interviewed by teaching staff. The course welcomes international applicants and requires an English level of IELTS 6.5 or equivalent. Read more
All applicants will be required to present a portfolio of their work and will be interviewed by teaching staff. The course welcomes international applicants and requires an English level of IELTS 6.5 or equivalent.

One of two strands of enquiry in arts practice at masters level (the other beting Arts Practice, Fine Art) the MA Arts Practice (Arts, Health and Wellbeing) course offers students the opportunity to explore their own art practice or to take an outward facing approach, in partnership with others. Students of the course develop the skills to evaluate, critique and implement methodologies, gaining the ability to articulate sound arguments relevant to their practice.

Graduates exploring the role of the Arts in realising health and wellbeing focus on the value of the arts in community engagement and also its impact on the environment. They make a significant contribution to the advancement of Arts in Health within Wales and further afield.

The broad and interdisciplinary nature ensures that our course reflects the diversity of activity and interest in this dynamic field.

The role of the arts in health and well-being is widely recognised and valued. The MA Arts Practice (Arts, Health and Wellbeing) course will be of interest to artists, arts or health managers, community workers and teachers, plus those with an interest in the relationship between arts and health. It aims to support and develop innovative practice and research in this vibrant and expanding sector, so you will be encouraged to engage in creative dialogue,collaboration and interdisciplinary working

See the website http://courses.southwales.ac.uk/courses/940-ma-arts-practice-art-health-and-wellbeing

What you will study

The MA Art Practice course runs over two calendar years if you choose part-time study, or one calendar year for full-time study:

Part One
- Critical Studies in the Arts (20 credits)
Learn about systems of enquiry, how to understand and engage with objects and issues that affect your particular domain

- Arts Practice 1 (40 credits)
Develop your skills in your chosen discipline, challenging genre and context to develop an original body of work in either a studio context or placement.

Please note: For students studying part-time the above modules will be undertaken between October – June during your first year.

Part Two
- Arts Praxis (40 credits)
Refine and build upon your line of enquiry, develop new skills, producing a body of work within a studio context or placement which demonstrates complexity of understanding.

- Professional Practice in the Arts (20 credits)
Explore entrepreneurial, marketing and management aspects of contemporary practice within a framework of social, political, economic and cultural responsibility

- Major Arts Project (60 credits)
Complete a detailed project demonstrating praxis; an area of research and practice relevant to your concerns, utilising research methods appropriate for an arts scholar and an appropriate means of presentation.

Please note: For students studying part-time the above modules will be undertaken between October – September during your second year.

Learning and teaching methods

The MA Art Practice course is delivered using specialist facilities in our post-graduate studios which are available seven days a week. The MA Art Practice course makes use of lectures, guest speakers, workshops, demonstrations and tutorials, field trips and visits (additional costs will apply for field trips and visits). Contact time will include weekly workshops or seminars, and regular group and individual tutorials. You will also be expected to develop your area of practice independently.

Work Experience and Employment Prospects

The course acknowledges the value of experience and partnerships to enable employability. A key element of the course involves establishing partnerships, internships, residencies and placements with arts organisations and galleries, NHS Trusts, social services, charitable trusts, schools, colleges, care homes and commercial companies to develop these. The course also develops your professional skills and positions your practice within critical and contextual frameworks.

You will have the opportunity to develop your practice and gain experience in the field through practical placements, mentoring and live projects matched to your needs whilst benefiting from specialist facilities and expertise to extend your skill sets.

Graduates can progress to careers in academia, arts administration, artists in residence, arts education, arts and disability, community arts, commissioned works, gallery administration and curatorship, health sector management, public art, studio practice, social services, and youth work.

Assessment methods

You will usually have to complete coursework as you progress, and normally sit exams at the end of each academic year.

Facilities

Practical facilities available to students include an MA base room, computer lab with software for digital imaging and film editing, printmaking studio, ceramics, casting, wood and metal workshops, photographic darkroom and studio.

Learning resources include the campus library, access to online journals and research.

Teaching

Our MA Art Practice staff are actively engaged in research, they embody a high level of knowledge, expertise and professional experience across a range of arts practices. Students on this course will benefit from interdisciplinary teaching delivered by a teaching team with extensive experience in exhibiting; project management; project realisation and practice within the public realm, NHS and community contexts.

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After launching over 20 years ago to cater for students seeking the key skills to work in the cultural sector, many graduates from this course now work in high profile arts jobs all over the world. Read more

After launching over 20 years ago to cater for students seeking the key skills to work in the cultural sector, many graduates from this course now work in high profile arts jobs all over the world.

Drawing on close working relationships with a host of partner organisations, including Museums Sheffield and the Cultural Industries Quarter Agency, this course combines a thorough grounding in cultural policy and theory with practical management skills.

With the creative economy continuing to out-perform other sectors in the UK and overseas, this course is ideal if you are

  • a cultural manager seeking a further qualification
  • a graduate from any area wanting to develop professional and vocational skills at postgraduate level
  • working in a different sector and seeking to change your career path to cultural management.

We offer flexible September and January start dates and full-time and part-time study options. You are supported to secure voluntary work experience with a range of partner organisations including Sheffield Theatres, Sheffield Industrial Heritage Museums, Site Gallery and several festival producers.

UK and international students undertake modules covering the policy, strategy and management of cultural organisations. Key areas of study include • UK and international arts funding models • the impact of heritage and regeneration policies on regional and national identity • the benefits of arts engagement in education, health and prison settings • an investigation of how issues of diversity are played out in museums.

You have the opportunity to go on study visits to Glasgow, Liverpool, Leeds and Manchester, which are complemented by visiting lectures from a range of well-established sector professionals from the visual and performing arts, heritage and community arts sectors.

Our experienced staff offer guided support to our small cohort of students, many of who progress to PhD study after excelling on our research methods and dissertation modules.

Thanks to our impressive reputation among employers, our graduates have found employment with • Arts Council England • the Natural History Museum • Hampton Court Palace • Yorkshire Sculpture Park • Baltic contemporary art gallery • Manchester's Contact Theatre • Guanfu Museum of Antiquities • 798 Artzone in Beijing.

Course structure

Modules

  • Cultural policy
  • Management of cultural organisations
  • Culture and identity

For module descriptions please visit the website

Assessment

By assignment, oral presentation and professional report plus dissertation for MA    

Employability

After launching over 20 years ago to cater for students seeking the key skills to work in the cultural sector, many graduates from this course now work in high profile arts jobs all over the world.

Drawing on close working relationships with a host of partner organisations, including Museums Sheffield and the Cultural Industries Quarter Agency, this course combines a thorough grounding in cultural policy and theory with practical management skills.

With the creative economy continuing to out-perform other sectors in the UK and overseas, this course is ideal if you are

  • a cultural manager seeking a further qualification
  • a graduate from any area wanting to develop professional and vocational skills at postgraduate level
  • working in a different sector and seeking to change your career path to cultural management.

Previous graduates have gone on to work in areas such as • museum curating • arts centre management • Arts Council England • gallery marketing • museum education • EU policy making • community arts project management • freelance events management • public art • theatre marketing and promotion • festival organisation.

Our alumni work for organisations including • Yorkshire Sculpture Park • Baltic Mill Gallery • 798 Artzone in Beijing • Hampton Court Palace • Natural History Museum • Arts Council England • Arts Marketing Consultant, Netherlands • Ludwigsburg Castle classical music festival, Stuttgart • Guanfu Museum of Antiquities, Beijing.           



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This course will give you the insight, ideas and skills needed to be an effective leader in arts fundraising. You'll explore topics such as the history of philanthropy, cultural diplomacy, how to manage change, how to build resilience, and how to instil values into fundraising and development activity. Read more

This course will give you the insight, ideas and skills needed to be an effective leader in arts fundraising. You'll explore topics such as the history of philanthropy, cultural diplomacy, how to manage change, how to build resilience, and how to instil values into fundraising and development activity.

This course is led and co-ordinated by academic staff with significant industry experience, who are assisted by expert freelance tutors and senior arts consultants. Throughout, you'll reflect critically on your work-based learning and learn how to apply relevant theories to your everyday professional practice.

In order to study on this course, you must have completed our Summer School - a week of intensive study and practical activity that provides further opportunities for strategic thinking and planning. This takes place at the 4* hotel and conference centre of Weetwood Hall, a fully modernised 16th century manor house set in nine acres of woodland and gardens located just 4 miles from Leeds city centre. You can find out more about the Summer School here.

This unique course was established in 2014 as part of the Arts Fundraising and Philanthropy Programme, funded by Arts Council England. It brings together a specialised team of academics and practitioners who approach key issues of arts fundraising and leadership from a range of historical, theoretical and practical perspectives. The course also offers access to a wide range of relevant case studies, and is supported by sector-leading online resources which will help you to develop your critical thinking and analytical writing.

Course content

This course explores the history of arts and cultural philanthropy. It investigates underlying cultural policy models and debates, and situates arts fundraising within the broader fields of arts marketing and cultural management, whilst exploring the relative utility of strategic management tools, models and principles for leading contemporary arts organisations. The programme critically applies relevant concepts and theories pertaining to cultural entrepreneurship, change management and cultural leadership, and explores the challenges of implementing these ideas in evolving practices of arts fundraising.

Course structure

Compulsory modules

  • Professional Practice: Arts Fundraising and Philanthropy 30 credits 

Learning and teaching

The two modules that make up this course are taught in different ways. The Arts Fundraising and Leadership module takes the form of a Summer School, where you'll be taught through a balanced mix of lectures, seminars, tutorials, panel discussions, group activities, individual project work and group presentations. In addition, interactive panels and visits to nearby arts organisations provide a unique opportunity for participants to listen to, question and network with a range of senior arts leaders. The Professional Practice module is delivered online through dedicated webinars and tutorials, as well as individual online supervision.

Assessment

The Arts Fundraising and Leadership module is assessed through a group presentation (30%) and an individual essay (70%). The Professional Practice module is assessed via an extended reflective work-based learning report.




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The aim of this intensive 12 month program is to train future managers of arts and cultural institutions and future entrepreneurs in the cultural industries. Read more
The aim of this intensive 12 month program is to train future managers of arts and cultural institutions and future entrepreneurs in the cultural industries.
Core teaching weaves together a range of different approaches to the cultural industries: high-level business management, creative entrepreneurship, art and culture fundraising, event management, and design and creative marketing.

This MBA program is designed to develop students’ understanding of the art and performing arts sectors and develop professional skills in arts management and business. Professional studies are underpinned by courses on the history of twentieth century art and theatre, providing students with a hands-on experience of the artistic and cultural backgrounds.

Structure

The curriculum in details:

This intensive twelve-month program is designed to develop students’ understanding of the art and performing arts sectors, while developing their professional skills in arts management and business, in order to become future managers of arts and cultural institutions and future entrepreneurs in the cultural industries. Throughout the year, students develop a professional project that they present in front of a jury, in validation of the Titre I diploma.

1st trimester (September – December):

Common courses: Marketing & Communication; International Business; Strategic Management; Finance for Managers; Digital Business

Electives: Sociology of Arts & Culture; History of the Decorative Arts

Performing arts track: History of Performing Arts
Arts track: Art history: Realism to 1945
Intensive January session:

Common courses: Research methodology; Business game; Leadership management; Computing software seminar; Career seminar

Performing arts track: European Cultural Policy & Artistic Creation; Culture Industries Survey; Event Management & Management Practices; Economics of Cultural Studies
Arts track: History of the Art Market; History of the Fine Arts; Curating Exhibitions; Economics of the Art Market
2nd trimester (February – April):

Electives: Public Relations & Branding through Social Media; Performance and Digital Arts

Performing arts track: Economics of Cultural Industries; Event Management; Performing Arts Production, Performing Arts Management; Creative Entrepreneurship; Cultural Industries Survey; Cultural Policy & Heritage Management; Legal Environment of Business Applied to the Arts
Elective: Organizing a Film Festival
Arts track: Museum Law; Intellectual Property Law; Legal Environment of the Arts: Economics of the Art Market; Financing Cultural Projects; Art History: 1945 to date; Curating Exhibitions; Mounting Exhibitions
Elective: Collecting Contemporary Art
3rd trimester (May – September): Internship, online classes; develop thesis and professional project.

The Program at a glance:

• Duration: 3 trimesters (12 months)
• Location: Paris
• Accreditation: Professional Master's degree from IESA: Titre 1 Degree recognized by the French governement. Double degree: MA in Arts & Cultural Management from PSB - Paris School of Business

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This is for you if. you are interested in marketing for the creative industries that support and manage artistic endeavours or you already work within a creative organisation. Read more

This is for you if... you are interested in marketing for the creative industries that support and manage artistic endeavours or you already work within a creative organisation.

Our innovative MSc Marketing for the Creative Industries will offer an insight into marketing in the context of the creative industries, relating to organisations that focus on creative areas such as art, fashion, music, film, graphic design, dramatic arts and digital design. You will be taught by lecturers who have worked and published in the field of cultural and creative marketing and the course reflects contemporary developments in research and practice in marketing in creative organisations.

Connections will also be made with the research and industry community in creative and cultural field, via visiting speakers and live projects.

The course content reflects a growing trend towards a synergy between the arts and marketing in businesses, particularly in the UK. In addition to studying traditional and digital marketing theory and practice, you will learn the importance of social and environmental sustainability for businesses. You will gain teamwork, planning and organisation skills to prepare you for roles in organisations within the creative industries in both the public and private sector. You will also develop analytical skills to help interpret marketing theory in the context of the creative industries, enabling you to undertake projects as marketing consultants and advisors, through live projects with practitioners from both local and national organisations.

Semester 1

Semester one covers the principles of marketing theory and practice, establishing a solid base for marketing application and addressing issues in contemporary marketing. In the Creative Marketing module you will learn how to identify major theoretical approaches to branding, consumer behaviour and consumption in relation to the creative industries.

  • Principles of Marketing
  • Consumption and the Creative Industries 

Semester 2

In semester two you will focus on marketing research practices and methods in preparation for your dissertation. Your second core module will involve the the discussion of the important of studying marketing planning and communications for the formulation and implementation of marketing strategies within the creative industries.

  • Research Methods for Marketing
  • Strategies for Creative Marketing and Innovation

Plus a 15,000 word dissertation

Modules shown represent choices available to current students. The range of modules available and the content of any individual module may change in future years.

Why Leicester?

  • Our multi-disciplinary approach to management draws on anthropology, cultural studies, economics, sociology, politics and psychology – as well as traditional management theories.
  • We are a member of the Chartered Association of Business Schools and hold a Small Business Charter Award in recognition of our role in helping to kick-start British enterprise.
  • We are a proud signatory to PRME – the Principles for Responsible Management Education, organised by the United Nations and business schools worldwide.

Teaching and learning

You will be taught through a mixture of methods, including seminars, lectures, group work, case study analysis and guided reading.

You will be assigned a personal tutor who has a pastoral role and can offer support and advice.

Additionally you will benefit from workshops, visiting speakers and industry visits. There is the option of field-work sessions carried out locally and in at least one other city chosen each year.

Your work will be assessed through assignments and examinations, plus a 15,000-word dissertation.

Careers and employability

Our Business, Management and Human Resource courses have been developed with the professional in mind and offer many opportunities for career enhancement. Our courses are both intellectually stimulating and relevant to career needs, a fact endorsed by over 20,000 School of Business graduates from about 100 countries.

By taking the MSc Marketing for the Creative Industries, you will acquire academic and professional knowledge in the areas of marketing, consumer behaviour, marketing research, innovation, branding and communications, which will enhance your professional development and career prospects.

Our Career Development Service is here to support you, with advice on interviews, CVs, work experience, volunteering and more. From Freshers’ Week to Graduation and beyond, they are here to help you reach your professional goals.



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This innovative Arts MRes course offers you the opportunity to undertake a closely-supervised piece of original research within a broad spectrum of arts disciplines, including art and design history, film and television studies, performance, and fine art practice. Read more
This innovative Arts MRes course offers you the opportunity to undertake a closely-supervised piece of original research within a broad spectrum of arts disciplines, including art and design history, film and television studies, performance, and fine art practice.

You will undertake a specialist research project, based upon your own focused proposal, which may be subject-specific or span arts disciplines.

The centrepiece of the Arts MRes is an extended written Dissertation, or for practice-based researchers, a major Practical Project supported by a written dissertation component. This is supported by a framework of three modules, which provide expert knowledge and understanding of appropriate research methods to employ in your project, the wider critical contexts relating to your subject, and how to develop and communicate your research. The programme will enable you to position your research within a wider scholarly field, and furnish you with professional skills such as communication, self-management and planning, preparing you for doctoral study or further career advancement.

This course can also be taken part time, for more information, please view this web-page: https://www.northumbria.ac.uk/study-at-northumbria/courses/arts-dtpaar6/

Learn From The Best

The Arts MRes welcomes students from a wide range of interests. Whether your project is focussed on the history and theory of art and design, film and television, fine art or performance practice, or wider aspects of visual and material culture, you will be supported by a supervisory team with expertise in your subject.

Your supervisors will be academic specialists with in-depth knowledge of the critical issues relating to your topic, hands-on experience in appropriate research methodologies, and a highly regarded reputation of publishing scholarly materials, or exhibiting or performing works.Arts staff have specialist knowledge in Fine Art and Performance practice, art and design theory, film and television studies, curating, landscape, architecture, fashion, socially engaged arts, and digital arts practices.

Furthermore, if your project spans disciplines, your supervisory team may include staff members from different departments. Whatever your interests, you will be supported by the expertise of highly research-active staff whose work is of recognised excellence.

Teaching And Assessment

The Arts MRes is based around self-directed study, but you are supported by a framework of three modules. Research Methods and Critical Contexts in semester one are based around a series of seminars, and encourage the discussion and exchange of ideas between students with focussed research interests, but shared intellectual investment in the themes, concepts, practices and methods of visual and material culture. Assessment is through written assignments totalling 6000 words, or a smaller written element supported by materials for practice-based students (30 credits per module).

The semester two Research Development module is shared with students from MRes Humanities courses, to collaborate in all elements of organising (structuring, fundraising, marketing and publicity) and staging a cross-disciplinary symposium. You are assessed on a written paper, and a presentation at the symposium (totalling 30 credits). The culmination of your Arts MRes project is a final 20,000 word dissertation, or 10,000 word dissertation and body of work for practice-based students (90 credits).

Learning Environment

The Arts MRes will embed you in a vibrant postgraduate research culture, in which the formal framework of academic learning is enhanced by a multitude of opportunities to develop your specific research interests and skills, and widen the scope of your scholarly development. The modules themselves are based around seminars which encourage discussion and the exchange of ideas between researchers from a wide range of disciplines.

In addition you have access to specialist postgraduate training workshops, and events both on and beyond the campus. Fine Art practice-based students have access to studio space at the Baltic 39 studios, and all students are continually informed of events and opportunities of special interest to their research through the electronic learning portal, while regular individual tutorials with project supervisors will enable you to develop your project effectively.

Overall the Arts MRes provides a learning environment in which disciplined and self-directed academic rigour is enhanced by opportunities for the interdisciplinary pollination of ideas.

Module Overview
EF0126 - E.S.A.P. in FADSS Level 7 (Optional, 0 Credits)
EL7028 - MRes Dissertation (Core, 90 Credits)
HI7011 - Research Development (Core, 30 Credits)
VA7029 - Research Methods (Core, 30 Credits)
VA7030 - Critical Contexts (Core, 30 Credits)

Research-Rich Learning

With a student-focused course of study, supported by supervisors specifically chosen to compliment your project, research is embedded in the Arts MRes course from your initial project proposal, and you will be encouraged think about, develop, evaluate and refine your research approaches throughout the programme. The first module, Research Methods, will introduce you to generic considerations of research in the arts, before encouraging you to find and develop advanced methodologies specific to your project.

REF2014 placed Northumbria’s Art and Design research within the UK top ten for “research power”, and as you progress, your tutors and supervisory team will advise you on how to hone these approaches, drawing upon their own rich research expertise and knowledge of the latest practices and developments. You will apply your developing expertise to a wide range of research materials, subjecting them to disciplined analysis and interpretation, and presenting your findings in an academic symposium and in your final thesis or project.

Give Your Career An Edge

Graduates of the Arts MRes have proven that they can undertake independent research to a high academic standard. They have demonstrated intellectual curiosity, sophisticated critical thinking and discernment in their investigation, evaluation and interpretation of many types of research materials.

A Masters of Research also develops transferable professional skills of communication, the ability to present intellectually complex information over written, verbal or visual platforms, time and resource management, and professional independence. In directing an individual research project from initial proposal to finished thesis, and through organising an academic symposium with others from different disciplines, MRes students develop a host of skills relating to project organisation, teamwork, marketing, using communication platforms, and event management.

The Arts MRes is an ideal way to develop a set of impressive outlooks, attributes and skills, which are directly transferable, whether you wish to pursue further academic research at doctoral level, or build a career in arts practice, the cultural professions or education.

Your Future

The Arts MRes is well established as a bridge between undergraduate or postgraduate study and focussed Doctoral research. It can also stand alone as an important step in career development.

Through carrying out a focussed project of independent research, MRes students develop skills ideally suited to careers in the contextualisation, communication or promotion of the visual arts. Whether developing careers in creative practice, education, curating, cultural management, community engagement, or traditional and digital media publishing, MRes graduates possess a directly relevant qualification and skill set to push their ambitions forward.

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Applications for this course are now closed for 2018/2019. Please check back later in the year for further information on 2019/2020 applications. Read more

Applications for this course are now closed for 2018/2019. Please check back later in the year for further information on 2019/2020 applications.

Marketing touches all aspects of an organisation and helps shape and direct corporate strategy.

Durham’s MSc Marketing programme will equip you with the essential skills and knowledge to excel long-term across all marketing-related careers.

The Chartered Institute of Marketing (CIM) is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners. Durham University has joined forces with CIM to give students the opportunity to gain professional qualifications through CIM Graduate Gateway. CIM qualifications are highly sought after by employers, and map alongside our own degrees which ensures we are equipping students with the best opportunities for a successful marketing career.

Term 1

You will learn the application of key marketing models and theories to apply to real world scenarios. In Term 1, teaching is based on core learning that provides you with the opportunity to develop skills and experience relevant to a multitude of business marketing careers, from the commercial sector to charities and beyond.

Core modules are:

  • Contemporary Marketing Communication
  • Consumers and Consumption
  • Marketing Theory
  • Marketing Management and Strategy

You then choose one elective from a range which in the past has included Strategic Brand Management, Social Marketing, and Ethical Leadership.

Term 2

In Term 2, the course includes optional modules to enable you to gain advanced-level training in contemporary marketing and management. You will have the opportunity to select elective modules to customise your learning.

The core module in Term 2 is Research Methods in Marketing.

You also study three elective modules across marketing and management, which in previous years have included:

  • Arts, Heritage & Tourism Marketing
  • Global Marketing
  • Retail Marketing Management
  • Services Marketing
  • Business to Business Marketing
  • Competitive Strategies and Organisational Fitness
  • Consulting
  • Innovation and Technology Management
  • New Venture Creation
  • Society and Sustainability
  • Advanced Marketing Strategy

Term 3: Business Project or Dissertation

In the summer, you will complete a 12,000-word dissertation on a business topic of your choice. This can be based on independent academic research or a business project (a real commercial challenge sourced by you or the school).

Supervised by a faculty member with relevant experience, you’ll investigate in greater detail a subject that you’ve already studied as part of your programme.

This is an opportunity for you to develop your business insight and present your analysis and ideas in a scholarly and professional manner; combine critical discrimination and a sense of proportion in evaluating evidence and the opinions of others.

Adding to your experience

International Experience

If your ambitions lie beyond the UK, we offer a number of places on our unique Dissertation Abroad scheme. This will involve writing a dissertation at one of our international partner institutions in the period June to August. A number of scholarships are available

Guest Speakers

As part of your programme, you have the opportunity to enjoy presentations by academics and practitioners within your chosen area of interest. Past speakers have included representatives of major global multinationals such as Google, Deloitte and Sage in addition to leading academics, providing an ideal opportunity to gain practical knowledge and progressive insight.



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The MSc in Marketing provides students with a critical appreciation of marketing through a comprehensive range of academically grounded courses. Read more

The MSc in Marketing provides students with a critical appreciation of marketing through a comprehensive range of academically grounded courses.

Students are provided with an in-depth understanding of the theoretical foundations of marketing alongside current and emerging practitioner applications in many areas such as marketing management, the analysis of marketing decisions, consumer behaviour, and marketing research methods.

In addition, the programme's flexible structure allows students to study aspects of marketing related to their interests such as marketing communications, product and brand management and international marketing.

The programme aims to produce critical, reflective practitioners as it emphasises the integration of theory and practice with the skills and knowledge required by employers and is designed for those wishing to pursue a successful marketing career in the public or private sector.

Programme structure

Learning will primarily be through lectures, set reading, class discussions, exercises, group-work assignments, problem solving in tutorials and case studies. Assessment methods include examinations, assignments, presentations or continuous assessment.

Learning outcomes

On graduating from your MSc in Marketing, you will be able to:

  • Critically evaluate the key analytical frameworks and tools used in Marketing.
  • Apply key Marketing theories, frameworks and tools to solve Marketing problems.
  • Utilise information on a firm’s external and internal marketing environment to identify and prioritise appropriate marketing strategies.
  • Exercise critical judgement through engagement and reflection with existing marketing literature and new developments in the marketing environment.
  • Critically evaluate the Marketing function and the role it plays in achieving organisational success both in commercial and non-commercial settings.
  • Evaluate and act upon the ethical and environmental concerns linked to Marketing activities.


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The Master in Arts Management offers a unique learning experience preparing students to embark on a management career in the arts and creative industry. Read more

The Master in Arts Management offers a unique learning experience preparing students to embark on a management career in the arts and creative industry. The one-year program aims at developing skills and providing tools to deal with the new challenges of the domains of both the visual and performing arts, with an international perspective.

Learning objectives

The main goals of the program are:

● Build and strengthen basic knowledge and understanding of History of Art (visual and performing arts), with particular attention to the contemporary world and the international scene

● Build and strengthen competence in economics and management and as it applies to the cultural industry

● Build and strengthen competence in legislative transmit and reinforce the legislative competences and their application to the cultural field, in an international perspective

● To contribute to the advancement of cultural institutions and companies in Italy and abroad, by fostering interests for Art and its proliferation

Career opportunities & professional recognition

The Master’s qualification in Arts Management will open up professional opportunities in the fields of Organization, Marketing and Communications, Accounting, Legal Affairs, Projects and Events Management in cultural institutions and companies. Other professional opportunities are to be found in consulting and service companies in the fields of promotion, communication and management of cultural events, products and services.

Curriculum

Core Courses

  • History of visual Arts: The course is meant to provide students with the necessary knowledge and understanding of modern and contemporary art.
  • Performing Arts history: Music: the course will give students a foundation for understanding some of the basic relationships between Music History and Society. Theatre: the course will briefly explore the history of European theater from the Early Modern age to nowadays, focusing on political, social and economic aspects.
  • Visual Arts System: This course will give students a large and differentiated overview of contemporary effective practices for managing visual arts.
  • Performing Art System: The course aims at providing students with a wide view of the performing arts system, through the elaboration of a critical interpretation of its multiple features, from traditional roots to technological perspectives; but also from the production of cultural value to the entertainment trap, from public institutional and financial protection to market orientation. 

Advanced Courses

The goals of the advanced courses are to build up competencies in specific fields of arts management in order to provide participants with advanced knowledge about how to solve problems and cope with the challenges of the arts field

  • Cultural Policy: cultural policy will be discussed from historical and international perspectives in order to focus on the main policy challenges when managing arts organizations
  • Marketing for the Arts: marketing policies and practices for cultural organizations will be covered, ranging from for-profit to non-profit cultural organizations
  • HR and Leadership in the creative Industries: organization forms for cultural industries, project management tools and the most advanced people management topics will be discussed during the course
  • Fundraising in the Arts Industry: accounting principles and contemporary fundraising tools for non-profit and cultural organizations will be discussed and applied
  • Law and the Arts: relevant and most up-to-date criminological knowledge about the empirical dimension of offences against both movable and immovable cultural property, at both national and international level will be covered
  • Media in the Arts: the role of technology, especially new media, in changing the business and organizational model of cultural institutions will be analyzed
  • Finance and Art Market:This course will give students a foundation for understanding the structure and various segments of today’s ever-evolving international art market.
  • Strategy in the Arts:This course will give students a foundation for understanding principles and practices of strategy and accounting in Arts and Culture Organizations (ACOs). 

Team Building Activities

The goals of team building activities is to help participants know each other and create a collaborative atmosphere in class. Moreover, these activities will introduce participants to Milano and its cultural assets. Team building will include:

● Dinner with the class and the Master Faculty

● Team building experiences to know your class

● Guest speeches from established professionals in the field


Internship

To complete the Master in Arts Management, participants are required to carry out a three-months internship in a cultural institutions or company in one of the above mentioned fields. They will have the chance to be included in the Master Curricu- lum Vitae book, that will be transmitted to the major institutions and organizations in Italy and abroad.

An international learning experience

Located in the unique city of Milan which contributes to a valuable international perspective. This glowing city allows students to merge the learning experience with the cultural atmosphere of the city. Students will have the opportunity to practice their knowledge through field projects and internships even beyond the classroom.

Trained faculty

A national and international academic and professional faculty using teaching methods that foster an interactive and hands-on approach to issues of cultural heritage management.

Scholarships

All scholarships are assigned on a merit basis and will be mostly given to students who apply by the priority deadline. Some scholarships may also target specific geographic regions.

Scholarship value: €2500



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MA in Visual Arts Management and Curating offers sustained engagement with the visual arts from an intercultural perspective, training students in marketing, public relations, development, management, curating and gallery education within a visual arts context. Read more

Programme Overview

MA in Visual Arts Management and Curating offers sustained engagement with the visual arts from an intercultural perspective, training students in marketing, public relations, development, management, curating and gallery education within a visual arts context. The programme brings art and design historians, theoreticians, professional practitioners and studio artists together to; 1) offer a thorough grounding in the interdisciplinary, theoretical and methodological issues related to the study of the visual, and 2) equip students with the professional skills and experience to work successfully in a variety of arts and cultural industries.

Why Study MA in Visual Arts & Curating?

MA in Visual Arts Management and Curating is designed to develop professional excellence in the field of contemporary curatorial practice. The course aims to develop Arts Management Leaders and Curators.

The programme focuses contemporary discourse and practice in curating and arts management
Archiving - Research and Relevance
Arts Curating Contemporary Arts/Historical Context
Public Relations and Marketing in the Visual Arts
Studio Art and Contextual Presentation
Commercial Perceptions and Value

Recent guest lecturers and visiting speaker

Danny Birchall, Wellcome Collection ; Russell Dornan, Wellcome Collection; Joanna Banham, V&A; Justine Locker, Tate; John Stack, Tate; Luisa Ulyett, Tate; Anita Bennett, Tate; Caro Howell, The Foundling Museum; Synthia Griffin, Tate; Emma Law, Camden Arts Centre; Jessica Stockford, Arts & Business; Kate Oliver, Horniman Museum; Tiana Tasich, Digitelling Agency; Matthew Cain, The Guardian; Claudia Lastra, The Arts Catalyst

Recent Study Visits – London

V&A; Tate; Wellcome Collection; British Library; Geffrye Museum; Serpentine Gallery; British Museum; Frieze Art Fair; Sotheby’s; Christies; National Art Library; British Museum; Camden Arts Centre; National Gallery; National Portrait Gallery; South London Gallery
Recent Study Trips – International:
Venice, Berlin, Istanbul

Core Modules

Arts Management & Marketing
Arts Policy
World Arts
Curating
Arts Education
The International Art Market

How to Apply

Apply online using the application form available at http://www.richmond.ac.uk/admissions/postgraduate-admissions/ Please send your completed form to us by email to or by mail to the following address: Admission Office, Richmond, the American University in London, Queens Road, Richmond Upon Thames TW10 6JP, UK.

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