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Masters Degrees (Arts Marketing)

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In the Master's program Arts, Culture and Media/ Mapping Arts in Society students examine the role of the arts in society. In particular, students gain insight into arts worlds and their organization, aesthetic dimensions, social impact and the efficacy of arts education for contemporary culture. Read more
In the Master's program Arts, Culture and Media/ Mapping Arts in Society students examine the role of the arts in society. In particular, students gain insight into arts worlds and their organization, aesthetic dimensions, social impact and the efficacy of arts education for contemporary culture. Further, students learn to analyse and interpret artistic expressions with an enhanced view of how arts phenomena convey, negotiate or hasten cultural change. Additionally, the program explores how the arts relate to economic, social and technical developments in an increasingly mediated world. Digitalization and globalization remain import concepts for this study.

As a student of this program you choose an arts framework:
- Arts Policy and Marketing
- Arts Analysis and Critique
- Arts Education

In addition, you choose an art form to situate your professional framework:
- Film
- Literature
- Music
- Theater

You complete the program with an internship and your thesis.
The one-year Master's program in Arts, Culture and Media is a specialization within the Master's degree in Arts and Culture.

Why in Groningen?

- Fully aims to develop analytical skills in evaluating the role performed by the arts in society
- Unique combination of practical skills and academic reflection
- Specialization in different art forms: Film and TV, Music, Theater, Literature
- Guest lectures by outstanding artists, art organizers, cultural critics and policy makers

Job perspectives

The Master's programme in Arts, Culture and Media ± Mapping the Arts in Society is highly relevant for those students who wish to pursue a career:
- as a cultural critic with a specific interest in the institutional and societal context of art production, art distribution and art presentation;
- as a policymaker;
- in culture consultancy;
- in a managerial position in the professional field of the arts.

Job examples

- Analysis and Criticism
Because writing and thinking about the role of the arts in society is especially important for this framework, a position such as arts journalist editor, researcher or editor is ideally suited for this tack. These positions are found within newspapers, magazines and media companies.
- Arts Education
If you choose for Arts Education, you will work within organizations that consult upon the content and organization within the field of arts and cultural education. Here, you will be ideally suited for a position in the national, provincial or local government or for an educational department within institutions such as a cultural centers or museums.
- Arts, Policy and Marketing
With arts, policy and Marketing you can work, for example, as a professional organizer, manager, marketing or publicity agent. These positions appear in city theaters, festivals, orchestras or publishers and museums. In this field, you could also provide support and consultation for policy and other arts-related advice functions relating to national, provincial or local governments.
- Other job possibilities
There are other employment possibilities such as a position by a media company or for the advertisement and commercial field. Prior students have also begun their own successful arts organization, advice bureau or research institution in the field of arts, culture and event organizations.

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The MSc Digital Marketing at Liverpool John Moores University will extend your knowledge of traditional marketing and equip you with the new knowledge and approaches needed to reach digital audiences. Read more
The MSc Digital Marketing at Liverpool John Moores University will extend your knowledge of traditional marketing and equip you with the new knowledge and approaches needed to reach digital audiences.

-Course available to study full time (1 year) and part time (2 years)
-Programme at the cutting-edge of digital marketing practice, led by staff with strong links to professional bodies
-Developed in partnership with industry and delivered by both academics and industry professionals
-Accreditation by the Institute for Direct and Digital Marketing recognising that course content is of a professional standard relevant to potential marketeers
-Assessment through live client briefs and consultancy or project work brings the opportunity to gain work experience and develop a digital portfolio as a showcase for potential employers

Digital Marketing is one of the biggest growth areas in present times. For those with a talent for understanding brand identity, there are many new and exciting opportunities to explore tone-of-voice, and to make connections through these ever evolving modes of digital communication.
A new breed of marketing professional is in demand, someone who is able to combine traditional marketing methods with new techniques and platforms to reach a digital audience and who is also creative, innovative and responsive.

Initially you will explore digital marketing principles and practices, emerging technologies and consumer behaviour in the digital age. You will develop a good understanding both of traditional marketing and of new ways of working in a digital environment, making the programme relevant to those who have studied marketing and those who are from technology backgrounds.

The IDM accreditation recognises that the course content is of a professional standard relevant to those who want to work in marketing. It gives you the opportunity to take the IDM Certificate in Digital Marketing alongside your studies, a professional qualification widely recognised by employers.

What you will study on this degree

Please see guidance below on modules for further information on what you will study.

Digital Marketing in Context

You will develop a critical, theoretical understanding of the field of digital marketing, gaining an in-depth appreciation of the key areas of digital including email marketing, online promotion, social media management, mobile marketing and SEO

Digital Marketing (current and emerging technologies)

Explore the key concepts and trends within digital marketing while building confidence to work with some of the significant, emerging technologies in this exciting new field. The module provides hands-on, interactive workshops which will allow you to gain the necessary practical skills for working with the various technologies in the field of digital marketing

Marketing, Consumer and Business Insights

By completing this module, you will understand the nature of the marketing function and the importance of marketing within the modern organisation

Digital Marketing Strategy and Planning

This module will provide you with a detailed understanding of how to plan a digital marketing campaign. You will evaluate relevant academic frameworks and up-to-date industry sources will be used to plan a detailed campaign based on a 'live' brief

Digital Marketing Campaign Management

This module complements 'Digital Marketing Strategy and Planning' and allows you to work alongside your client and develop your 'live' project

Research Methods for Digital Marketing

Develop an understanding of the key research methods necessary to analyse important consumer and market trends. This module prepares you for your dissertation

Dissertation

Complete a 15,000 word research study on a theme of your choice

Further guidance on modules

The information listed in the section entitled 'What you will study' is an overview of the academic content of the programme that will take the form of either core or option modules. Modules are designated as core or option in accordance with professional body requirements and internal Academic Framework review, so may be subject to change. Students will be required to undertake modules that the University designates as core and will have a choice of designated option modules. Additionally, option modules may be offered subject to meeting minimum student numbers.

Please email if you require further guidance or clarification.

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All applicants will be required to present a portfolio of their work and will be interviewed by teaching staff. The course welcomes international applicants and requires an English level of IELTS 6.5 or equivalent. Read more
All applicants will be required to present a portfolio of their work and will be interviewed by teaching staff. The course welcomes international applicants and requires an English level of IELTS 6.5 or equivalent.

One of two strands of enquiry in arts practice at masters level (the other beting Arts Practice, Fine Art) the MA Arts Practice (Arts, Health and Wellbeing) course offers students the opportunity to explore their own art practice or to take an outward facing approach, in partnership with others. Students of the course develop the skills to evaluate, critique and implement methodologies, gaining the ability to articulate sound arguments relevant to their practice.

Graduates exploring the role of the Arts in realising health and wellbeing focus on the value of the arts in community engagement and also its impact on the environment. They make a significant contribution to the advancement of Arts in Health within Wales and further afield.

The broad and interdisciplinary nature ensures that our course reflects the diversity of activity and interest in this dynamic field.

The role of the arts in health and well-being is widely recognised and valued. The MA Arts Practice (Arts, Health and Wellbeing) course will be of interest to artists, arts or health managers, community workers and teachers, plus those with an interest in the relationship between arts and health. It aims to support and develop innovative practice and research in this vibrant and expanding sector, so you will be encouraged to engage in creative dialogue,collaboration and interdisciplinary working

See the website http://courses.southwales.ac.uk/courses/940-ma-arts-practice-art-health-and-wellbeing

What you will study

The MA Art Practice course runs over two calendar years if you choose part-time study, or one calendar year for full-time study:

Part One
- Critical Studies in the Arts (20 credits)
Learn about systems of enquiry, how to understand and engage with objects and issues that affect your particular domain

- Arts Practice 1 (40 credits)
Develop your skills in your chosen discipline, challenging genre and context to develop an original body of work in either a studio context or placement.

Please note: For students studying part-time the above modules will be undertaken between October – June during your first year.

Part Two
- Arts Praxis (40 credits)
Refine and build upon your line of enquiry, develop new skills, producing a body of work within a studio context or placement which demonstrates complexity of understanding.

- Professional Practice in the Arts (20 credits)
Explore entrepreneurial, marketing and management aspects of contemporary practice within a framework of social, political, economic and cultural responsibility

- Major Arts Project (60 credits)
Complete a detailed project demonstrating praxis; an area of research and practice relevant to your concerns, utilising research methods appropriate for an arts scholar and an appropriate means of presentation.

Please note: For students studying part-time the above modules will be undertaken between October – September during your second year.

Learning and teaching methods

The MA Art Practice course is delivered using specialist facilities in our post-graduate studios which are available seven days a week. The MA Art Practice course makes use of lectures, guest speakers, workshops, demonstrations and tutorials, field trips and visits (additional costs will apply for field trips and visits). Contact time will include weekly workshops or seminars, and regular group and individual tutorials. You will also be expected to develop your area of practice independently.

Work Experience and Employment Prospects

The course acknowledges the value of experience and partnerships to enable employability. A key element of the course involves establishing partnerships, internships, residencies and placements with arts organisations and galleries, NHS Trusts, social services, charitable trusts, schools, colleges, care homes and commercial companies to develop these. The course also develops your professional skills and positions your practice within critical and contextual frameworks.

You will have the opportunity to develop your practice and gain experience in the field through practical placements, mentoring and live projects matched to your needs whilst benefiting from specialist facilities and expertise to extend your skill sets.

Graduates can progress to careers in academia, arts administration, artists in residence, arts education, arts and disability, community arts, commissioned works, gallery administration and curatorship, health sector management, public art, studio practice, social services, and youth work.

Assessment methods

You will usually have to complete coursework as you progress, and normally sit exams at the end of each academic year.

Facilities

Practical facilities available to students include an MA base room, computer lab with software for digital imaging and film editing, printmaking studio, ceramics, casting, wood and metal workshops, photographic darkroom and studio.

Learning resources include the campus library, access to online journals and research.

Teaching

Our MA Art Practice staff are actively engaged in research, they embody a high level of knowledge, expertise and professional experience across a range of arts practices. Students on this course will benefit from interdisciplinary teaching delivered by a teaching team with extensive experience in exhibiting; project management; project realisation and practice within the public realm, NHS and community contexts.

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The aim of this intensive 12 month program is to train future managers of arts and cultural institutions and future entrepreneurs in the cultural industries. Read more
The aim of this intensive 12 month program is to train future managers of arts and cultural institutions and future entrepreneurs in the cultural industries.
Core teaching weaves together a range of different approaches to the cultural industries: high-level business management, creative entrepreneurship, art and culture fundraising, event management, and design and creative marketing.

This MBA program is designed to develop students’ understanding of the art and performing arts sectors and develop professional skills in arts management and business. Professional studies are underpinned by courses on the history of twentieth century art and theatre, providing students with a hands-on experience of the artistic and cultural backgrounds.

Structure

The curriculum in details:

This intensive twelve-month program is designed to develop students’ understanding of the art and performing arts sectors, while developing their professional skills in arts management and business, in order to become future managers of arts and cultural institutions and future entrepreneurs in the cultural industries. Throughout the year, students develop a professional project that they present in front of a jury, in validation of the Titre I diploma.

1st trimester (September – December):

Common courses: Marketing & Communication; International Business; Strategic Management; Finance for Managers; Digital Business

Electives: Sociology of Arts & Culture; History of the Decorative Arts

Performing arts track: History of Performing Arts
Arts track: Art history: Realism to 1945
Intensive January session:

Common courses: Research methodology; Business game; Leadership management; Computing software seminar; Career seminar

Performing arts track: European Cultural Policy & Artistic Creation; Culture Industries Survey; Event Management & Management Practices; Economics of Cultural Studies
Arts track: History of the Art Market; History of the Fine Arts; Curating Exhibitions; Economics of the Art Market
2nd trimester (February – April):

Electives: Public Relations & Branding through Social Media; Performance and Digital Arts

Performing arts track: Economics of Cultural Industries; Event Management; Performing Arts Production, Performing Arts Management; Creative Entrepreneurship; Cultural Industries Survey; Cultural Policy & Heritage Management; Legal Environment of Business Applied to the Arts
Elective: Organizing a Film Festival
Arts track: Museum Law; Intellectual Property Law; Legal Environment of the Arts: Economics of the Art Market; Financing Cultural Projects; Art History: 1945 to date; Curating Exhibitions; Mounting Exhibitions
Elective: Collecting Contemporary Art
3rd trimester (May – September): Internship, online classes; develop thesis and professional project.

The Program at a glance:

• Duration: 3 trimesters (12 months)
• Location: Paris
• Accreditation: Professional Master's degree from IESA: Titre 1 Degree recognized by the French governement. Double degree: MA in Arts & Cultural Management from PSB - Paris School of Business

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This Master's degree offer a strategic perspective on marketing management, a discipline that is increasingly being seen as critical to success in achieving business goals, and as a core function in many organisations. Read more
This Master's degree offer a strategic perspective on marketing management, a discipline that is increasingly being seen as critical to success in achieving business goals, and as a core function in many organisations. Depending on your choice of modules, your final award could be either Master of Arts (MA) or Master of Science (MSc).

Students on this course are eligible for an Affiliate Professional Membership of Chartered Institute of Marketing (CIM) and access to a range of professional events.

Course content

You will develop a strategic perspective and broaden your existing understanding of marketing and its integration into an overall corporate strategy and structure. You will hone your capacity for analysing complex marketing and business situations and reaching decisions on appropriate courses of action. You will also improve your career prospects in marketing and general business areas.

A highlight for many students is the residential weekend organised as part of this course – a weekend away combining presentations and workshops with great opportunities to network and get to know your fellow students.

Students on this course benefit from free access to part of the material on the course reading list.

Modules

The following modules are indicative of what you will study on this course.

Core modules – MA
-DISTRIBUTION AND PRICE MANAGEMENT
-INTEGRATED MARKETING COMMUNICATIONS IN A DIGITAL AND GLOBAL WORLD
-MARKETING CREATIVITY AND INNOVATION
-MARKETING DISSERTATION
-MARKETING RESEARCH INSIGHTS
-PRODUCT AND BRAND MANAGEMENT
-STRATEGIC MARKETING IN AN INTERNATIONAL CONTEXT
-USING CONSUMER PSYCHOLOGY TO UNDERSTAND BUYER BEHAVIOUR

Core modules – MSc
-DISTRIBUTION AND PRICE MANAGEMENT
-INTEGRATED MARKETING COMMUNICATIONS IN A DIGITAL AND GLOBAL WORLD
-MARKETING DISSERTATION
-MARKETING RESEARCH INSIGHTS
-PRODUCT AND BRAND MANAGEMENT
-QUANTITATIVE ANALYSIS FOR MARKETING MANAGEMENT
-STRATEGIC MARKETING IN AN INTERNATIONAL CONTEXT
-USING CONSUMER PSYCHOLOGY TO UNDERSTAND BUYER BEHAVIOUR

Fast-track marketing management MA/MSc

A fast-track route to the Marketing Management MA qualification is available for holders of the CIM Postgraduate Diploma in Marketing (or equivalent). Holders of this qualification will be exempt from all but two modules:
-For MA: Marketing Creativity and Innovation Marketing Dissertation
-For MSc: Quantitative Analysis for Marketing and Management Marketing Dissertation

The fees will be proportional to the number of credits studied. Dissertation (40 credits) Quantitative Analysis for Marketing Management (20 credits).

Accredited internship

All students on our full-time business Masters courses can apply to undertake the PG/MBA Internship Programme Reflective Practitioner Module. This is an 8 week unpaid accredited internship, which can be taken in addition to option modules and will help students to gain invaluable work experience. The internships, which are with London-based organisations, take place during the summer period. To apply, students must submit a completed application form and a copy of their updated CV to the Business Experience Team; the team then shortlist from the applications and conduct group meetings with the applicants.

Ultimately it is up to our internship employers to decide whether they would like to interview the candidate(s) and offer him/her an internship. We have received very positive feedback from both postgraduate students and employers and expect that the internship programme will continue to remain popular amongst our students.

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The MA in Arts Management has been developed to take account of the significant changes taking place in the arts and across the creative industries. Read more
The MA in Arts Management has been developed to take account of the significant changes taking place in the arts and across the creative industries. Working in close collaboration with sector partners the course is appropriate and adaptive to this changing and challenging environment. Their direct input will help expand your theoretical understanding and professional knowledge through hands-on experience and work-based learning.

The course offers a unique opportunity to engage with an extensive range of regional, national and international arts and cultural organization covering the full range of the creative industries from dance, theatre and music to digital creativity, the fine arts and fashion to heritage, museums and cultural tourism.

"The arts stimulate us, educate us, challenge and amuse us. They are of instrumental, as well as intrinsic, value and their social benefits are numerous and beyond doubt." [Maria Miller, Culture Sector Minister, April 2013]

Culture, the arts and the creative industries in the UK are estimated to be worth around £36 billion to our economy – our creative and cultural excellence plays a crucial role in our national identity, and is recognized globally.

In the 21st century, culture and arts policy and practice are being shaped against a background of enormous change and challenge across the creative sectors. Arts managers and administrators are instrumental in the governance and sustainability of the creative sectors. From policy makers to caretakers of arts buildings and infrastructure, from pioneers of economic innovation to leaders of excellence in creative practice, cultural leaders and managers of the arts will increasingly need to be flexible, responsive and imaginative practitioners, equally comfortable in a variety of settings, and adept at working in partnership with a wide range of organisations. They will need to be people who see the arts and culture as a vital part of the wider economy.

Bath, a relatively small city with a resident population of about 80,000, attracts over 4 million visitors every year. It hosts an annual series of internationally renowned arts and cultural festivals, has been a fashionable spa for leisure and pleasure since the 18th century, and is a World Heritage Site with a rich offering of museums and galleries. It is also a city at the heart of the South West, ideally situated between Bristol and London on the M4 high tech and creative industries ‘corridor’.

COURSE STRUCTURE AND CONTENT

The course builds on your previous experience and background, expanding your professional arts knowledge, management skills, entrepreneurial thinking, and creative leadership skills. Designed and delivered in close collaboration with leading arts organisations, the course will provide you with the theoretical framework, appropriate skills and practical experience to meet the challenges of working in your chosen field.

The modules cover theory, critical thinking, skills development and practical experience; they have been designed to allow you to demonstrate an ability to analyse historic and current debates in and about culture and the arts; to apply this analysis to contemporary practice, structures, funding and participation; and to relate both to the complex range of activities involved in ‘managing the arts’.

The programme is offered in a modular format. You will take a mix of taught modules in the first two trimesters (120 credits), including a compulsory work-placement and complete a dissertation or placement-based project in the third trimester (60 credits). To achieve the MA you will need to complete 180 credits in total.

MODULES

Trimester 1
• Arts Management in the 21st Century (core module, 30 credits)
• Management in Practice (core module, 30 credits)

Trimester 2
• Research and Writing for the Arts, Heritage and Culture (core module, 30 credits)
• Supported Placement (core module, 30 credits)

Trimester 3 (75 words per section)
• Placement Project or Research Project (option module, 60 credits)
OR
• Heritage, Museums and Arts Management: an international perspective* (option module, 60 credits)

TEACHING METHODS AND RESOURCES

The course will enable you to combine academic study with placements and practical work, and to accommodate the needs of those in paid employment. Learning is encouraged through participation in a wide variety of activities including lectures, seminars, workshops, tutorials, online activity and discussion, work-based learning, and research projects. Each module will include contributions from leaders in their field, whether for short lectures or longer workshops; a number of them will continue to act as mentors and help guide you through your placement project or final dissertation. The subject for this will be developed in consultation with the course leader and, where relevant, with your placement host.

Access to key thinkers and doers is an integral part of the course. As well as reflecting on the uncertainties of the moment, the course is intended to introduce you to people who are dealing with them for real.

Face-to-face contact during tutorials and workshops is intended to encourage and facilitate peer-support and shared learning; there will be opportunities for joint and group working.

STAFF / TUTORS

Staff on this course offer you access to a wide range of academic and practical expertise in Arts Management. We are committed to delivering the highest quality teaching and learning and the application of that learning to deliver effective practice in the workplace. There will also be a range of professional arts management practitioners from across the arts and cultural sectors who will deliver lectures and workshops, mentor students on placements and research projects, and work professionally with students on collaborative public projects.

CAREER OPPORTUNITIES

Careers in arts management are varied and cover every cultural and artistic area. They include roles in:
• Events and venue management
• Programming events and seasons
• Audience development
• Community engagement and social inclusion
• Education and learning
• Marketing, press and communications
• Production management
• Fundraising
• Visitor services, ‘front-of-house’ management, retail services
• Managing artists and performers

The course includes a range of generic skills and opportunities that are aimed at increasing employability for our postgraduates in the voluntary sector, social enterprises, fundraising, and a wide range of administrative and management roles.

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This innovative Arts MRes course offers you the opportunity to undertake a closely-supervised piece of original research within a broad spectrum of arts disciplines, including art and design history, film and television studies, performance, and fine art practice. Read more
This innovative Arts MRes course offers you the opportunity to undertake a closely-supervised piece of original research within a broad spectrum of arts disciplines, including art and design history, film and television studies, performance, and fine art practice.

You will undertake a specialist research project, based upon your own focused proposal, which may be subject-specific or span arts disciplines.

The centrepiece of the Arts MRes is an extended written Dissertation, or for practice-based researchers, a major Practical Project supported by a written dissertation component. This is supported by a framework of three modules, which provide expert knowledge and understanding of appropriate research methods to employ in your project, the wider critical contexts relating to your subject, and how to develop and communicate your research. The programme will enable you to position your research within a wider scholarly field, and furnish you with professional skills such as communication, self-management and planning, preparing you for doctoral study or further career advancement.

This course can also be taken part time, for more information, please view this web-page: https://www.northumbria.ac.uk/study-at-northumbria/courses/arts-dtpaar6/

Learn From The Best

The Arts MRes welcomes students from a wide range of interests. Whether your project is focussed on the history and theory of art and design, film and television, fine art or performance practice, or wider aspects of visual and material culture, you will be supported by a supervisory team with expertise in your subject.

Your supervisors will be academic specialists with in-depth knowledge of the critical issues relating to your topic, hands-on experience in appropriate research methodologies, and a highly regarded reputation of publishing scholarly materials, or exhibiting or performing works.Arts staff have specialist knowledge in Fine Art and Performance practice, art and design theory, film and television studies, curating, landscape, architecture, fashion, socially engaged arts, and digital arts practices.

Furthermore, if your project spans disciplines, your supervisory team may include staff members from different departments. Whatever your interests, you will be supported by the expertise of highly research-active staff whose work is of recognised excellence.

Teaching And Assessment

The Arts MRes is based around self-directed study, but you are supported by a framework of three modules. Research Methods and Critical Contexts in semester one are based around a series of seminars, and encourage the discussion and exchange of ideas between students with focussed research interests, but shared intellectual investment in the themes, concepts, practices and methods of visual and material culture. Assessment is through written assignments totalling 6000 words, or a smaller written element supported by materials for practice-based students (30 credits per module).

The semester two Research Development module is shared with students from MRes Humanities courses, to collaborate in all elements of organising (structuring, fundraising, marketing and publicity) and staging a cross-disciplinary symposium. You are assessed on a written paper, and a presentation at the symposium (totalling 30 credits). The culmination of your Arts MRes project is a final 20,000 word dissertation, or 10,000 word dissertation and body of work for practice-based students (90 credits).

Learning Environment

The Arts MRes will embed you in a vibrant postgraduate research culture, in which the formal framework of academic learning is enhanced by a multitude of opportunities to develop your specific research interests and skills, and widen the scope of your scholarly development. The modules themselves are based around seminars which encourage discussion and the exchange of ideas between researchers from a wide range of disciplines.

In addition you have access to specialist postgraduate training workshops, and events both on and beyond the campus. Fine Art practice-based students have access to studio space at the Baltic 39 studios, and all students are continually informed of events and opportunities of special interest to their research through the electronic learning portal, while regular individual tutorials with project supervisors will enable you to develop your project effectively.

Overall the Arts MRes provides a learning environment in which disciplined and self-directed academic rigour is enhanced by opportunities for the interdisciplinary pollination of ideas.

Module Overview
EF0126 - E.S.A.P. in FADSS Level 7 (Optional, 0 Credits)
EL7028 - MRes Dissertation (Core, 90 Credits)
HI7011 - Research Development (Core, 30 Credits)
VA7029 - Research Methods (Core, 30 Credits)
VA7030 - Critical Contexts (Core, 30 Credits)

Research-Rich Learning

With a student-focused course of study, supported by supervisors specifically chosen to compliment your project, research is embedded in the Arts MRes course from your initial project proposal, and you will be encouraged think about, develop, evaluate and refine your research approaches throughout the programme. The first module, Research Methods, will introduce you to generic considerations of research in the arts, before encouraging you to find and develop advanced methodologies specific to your project.

REF2014 placed Northumbria’s Art and Design research within the UK top ten for “research power”, and as you progress, your tutors and supervisory team will advise you on how to hone these approaches, drawing upon their own rich research expertise and knowledge of the latest practices and developments. You will apply your developing expertise to a wide range of research materials, subjecting them to disciplined analysis and interpretation, and presenting your findings in an academic symposium and in your final thesis or project.

Give Your Career An Edge

Graduates of the Arts MRes have proven that they can undertake independent research to a high academic standard. They have demonstrated intellectual curiosity, sophisticated critical thinking and discernment in their investigation, evaluation and interpretation of many types of research materials.

A Masters of Research also develops transferable professional skills of communication, the ability to present intellectually complex information over written, verbal or visual platforms, time and resource management, and professional independence. In directing an individual research project from initial proposal to finished thesis, and through organising an academic symposium with others from different disciplines, MRes students develop a host of skills relating to project organisation, teamwork, marketing, using communication platforms, and event management.

The Arts MRes is an ideal way to develop a set of impressive outlooks, attributes and skills, which are directly transferable, whether you wish to pursue further academic research at doctoral level, or build a career in arts practice, the cultural professions or education.

Your Future

The Arts MRes is well established as a bridge between undergraduate or postgraduate study and focussed Doctoral research. It can also stand alone as an important step in career development.

Through carrying out a focussed project of independent research, MRes students develop skills ideally suited to careers in the contextualisation, communication or promotion of the visual arts. Whether developing careers in creative practice, education, curating, cultural management, community engagement, or traditional and digital media publishing, MRes graduates possess a directly relevant qualification and skill set to push their ambitions forward.

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Marketing touches all aspects of an organisation and helps shape and direct corporate strategy. Durham’s MSc Marketing programme will equip you with the essential skills and knowledge to excel long-term across all marketing-related careers. Read more
Marketing touches all aspects of an organisation and helps shape and direct corporate strategy.

Durham’s MSc Marketing programme will equip you with the essential skills and knowledge to excel long-term across all marketing-related careers.

The Chartered Institute of Marketing (CIM) is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners. Durham University has joined forces with CIM to give students the opportunity to gain professional qualifications through CIM Graduate Gateway. CIM qualifications are highly sought after by employers, and map alongside our own degrees which ensures we are equipping students with the best opportunities for a successful marketing career.

Term 1

You will learn the application of key marketing models and theories to apply to real world scenarios. In Term 1, teaching is based on core learning that provides you with the opportunity to develop skills and experience relevant to a multitude of business marketing careers, from the commercial sector to charities and beyond.

Core modules are:
-Contemporary Marketing Communication
-Consumers and Consumption
-Marketing Theory
-Marketing Management and Strategy

You then choose one elective from a range which in the past has included:
-Strategic Brand Management
-Social Marketing
-Ethical Leadership

Term 2

In Term 2, the course includes optional modules to enable you to gain advanced-level training in contemporary marketing and management. You will have the opportunity to select elective modules to customise your learning. The core module in Term 2 is Research Methods in Marketing, with elective modules across marketing and management pathways which in the past have included:
-Arts, Heritage & Tourism Marketing
-Global Marketing
-Retail Marketing Management
-Services Marketing
-Business to Business Marketing
-Competitive Strategies and Organisational Fitness
-Consulting
-Innovation and Technology Management
-New Venture Creation
-Society and Sustainability
-Advanced Marketing Strategy

Term 3: Business Project or Dissertation

In the summer, you will complete a 12,000-word dissertation on a business topic of your choice. This can be based on independent academic research or a business project (a real commercial challenge sourced by you or the school). Supervised by a faculty member with relevant experience, you’ll investigate in greater detail a subject that you’ve already studied as part of your programme.

This is an opportunity for you to develop your business insight and present your analysis and ideas in a scholarly and professional manner; combine critical discrimination and a sense of proportion in evaluating evidence and the opinions of others.

Adding to your experience

International Experience
If your ambitions lie beyond the UK, we offer a number of places on our unique Dissertation Abroad scheme. This will involve writing a dissertation at one of our international partner institutions in the period June to August. A number of scholarships are available

Guest Speakers
As part of your programme, you have the opportunity to enjoy presentations by academics and practitioners within your chosen area of interest. Past speakers have included representatives of major global multinationals such as Google, Deloitte and Sage in addition to leading academics, providing an ideal opportunity to gain practical knowledge and progressive insight.

Other admission details

In order to manage the volume of international applications received by the University to allow the University to ensure each application is properly reviewed, considered and processed, applications from candidates must be received as follows:
-Applications from individuals resident in Mainland China must be received by 31 January.
-Applications from any other individuals who would be required to hold a visa in order to study in the UK, must be received by 30 June.
-Applications from those individuals who fall outside of either category specified above, must be received by 31 August.

Should you miss the deadlines specified above, then it may be possible for the University to add your application to a waiting list, which may be consulted in the event that following review and processing of all applications received prior to the deadlines, vacant places remain available on the programme.

The University is under no obligation to make any offer of a place on the programme to any applicant, nor is the University obligated to fill all spaces available on the programme. Consideration of any application received by the University after expiry of the deadlines specified herein, shall be made at the sole discretion of the University.

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The Master in Arts Management offers a unique learning experience preparing students to embark on a management career in the arts and creative industry. Read more
The Master in Arts Management offers a unique learning experience preparing students to embark on a management career in the arts and creative industry. The one-year program aims at developing skills and providing tools to deal with the new challenges of the domains of both the visual and performing arts, with an international perspective.

Learning objectives

The main goals of the program are:

● Build and strengthen basic knowledge and understanding of History of Art (visual and performing arts), with particular attention to the contemporary world and the international scene

● Build and strengthen competence in economics and management and as it applies to the cultural industry

● Build and strengthen competence in legislative transmit and reinforce the legislative competences and their application to the cultural field, in an international perspective

● To contribute to the advancement of cultural institutions and companies in Italy and abroad, by fostering interests for Art and its proliferation

Career opportunities & professional recognition

The Master’s qualification in Arts Management will open up professional opportunities in the fields of Organization, Marketing and Communications, Accounting, Legal Affairs, Projects and Events Management in cultural institutions and companies. Other professional opportunities are to be found in consulting and service companies in the fields of promotion, communication and management of cultural events, products and services.

Curriculum

● Visual Arts Management: seminars, lectures and hands-on activities and visits to build up competencies related to museum management, galleries, corporate collectors, and, more widely, institutions and organizations in the field of visual arts promotion and communication.

● Performing Arts Management: seminars, lectures and hands- on activities to build up competencies in the field of performing arts, ranging from the movie industries to the management of cultural events.

Advanced Courses

The goals of the advanced courses are to build up competencies in specific fields of arts management in order to provide participants with advanced knowledge about how to solve problems and cope with the challenges of the arts field

● Cultural Policy: cultural policy will be discussed from historical and international perspectives in order to focus on the main policy challenges when managing arts organizations

● Marketing for the Arts: marketing policies and practices for cultural organizations will be covered, ranging from for-profit to non-profit cultural organizations

● HR and Leadership in the Arts Industry: organization forms for cultural industries, project management tools and the most advanced people management topics will be discussed during the course

● Accounting and Fundraising in the Arts Industry: accounting principles and contemporary fundraising tools for non-profit and cultural organizations will be discussed and applied

● Law and the Arts: relevant and most up-to-date criminological knowledge about the empirical dimension of offences against both movable and immovable cultural property, at both national and
international level will be covered

● Media in the Arts: the role of technology, especially new media, in changing the business and organizational model of cultural institutions will be analyzed

Educational activities are divided into Core Courses and Advanced courses. On top of the basic and advanced courses, participants will be involved in team-building activities at the beginning of the program.

Team Building Activities

The goals of team building activities is to help participants know each other and create a collaborative atmosphere in class. Moreover, these activities will introduce participants to Milano and its cultural assets. Team building will include:

● Dinner with the class and the Master Faculty

● Team building experiences to know your class

● Guest speeches from established professionals in the field

Core Courses

The goals of basic courses is to reinforce competences related to the two souls of the Master Program: Humanities and Management. The courses provide training for skills in art history and in their management and they will give participants the op- portunity to align their competencies and exchange knowledge.

● Art History: seminars, lectures and visits to provide participants with fundamentals of visual arts history

● History of Performing Arts: seminars and lectures to share fundamentals about film, theatre and music history.

Internship

To complete the Master in Arts Management, participants are required to carry out a three-months internship in a cultural institutions or company in one of the above mentioned fields. They will have the chance to be included in the Master Curricu- lum Vitae book, that will be transmitted to the major institutions and organizations in Italy and abroad.

An international learning experience

Located in the unique city of Milan which contributes to a valuable international perspective. This glowing city allows students to merge the learning experience with the cultural atmosphere of the city. Students will have the opportunity to practice their knowledge through field projects and internships even beyond the classroom.

Trained faculty

A national and international academic and professional faculty using teaching methods that foster an interactive and hands-on approach to issues of cultural heritage management.

Scholarships

All scholarships are assigned on a merit basis and will be mostly given to students who apply by the priority deadline. Some scholarships may also target specific geographic regions.

Scholarship value: €2500

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MA in Visual Arts Management and Curating offers sustained engagement with the visual arts from an intercultural perspective, training students in marketing, public relations, development, management, curating and gallery education within a visual arts context. Read more

Programme Overview

MA in Visual Arts Management and Curating offers sustained engagement with the visual arts from an intercultural perspective, training students in marketing, public relations, development, management, curating and gallery education within a visual arts context. The programme brings art and design historians, theoreticians, professional practitioners and studio artists together to; 1) offer a thorough grounding in the interdisciplinary, theoretical and methodological issues related to the study of the visual, and 2) equip students with the professional skills and experience to work successfully in a variety of arts and cultural industries.

Why Study MA in Visual Arts & Curating?

MA in Visual Arts Management and Curating is designed to develop professional excellence in the field of contemporary curatorial practice. The course aims to develop Arts Management Leaders and Curators.

The programme focuses contemporary discourse and practice in curating and arts management
Archiving - Research and Relevance
Arts Curating Contemporary Arts/Historical Context
Public Relations and Marketing in the Visual Arts
Studio Art and Contextual Presentation
Commercial Perceptions and Value

Recent guest lecturers and visiting speaker

Danny Birchall, Wellcome Collection ; Russell Dornan, Wellcome Collection; Joanna Banham, V&A; Justine Locker, Tate; John Stack, Tate; Luisa Ulyett, Tate; Anita Bennett, Tate; Caro Howell, The Foundling Museum; Synthia Griffin, Tate; Emma Law, Camden Arts Centre; Jessica Stockford, Arts & Business; Kate Oliver, Horniman Museum; Tiana Tasich, Digitelling Agency; Matthew Cain, The Guardian; Claudia Lastra, The Arts Catalyst

Recent Study Visits – London

V&A; Tate; Wellcome Collection; British Library; Geffrye Museum; Serpentine Gallery; British Museum; Frieze Art Fair; Sotheby’s; Christies; National Art Library; British Museum; Camden Arts Centre; National Gallery; National Portrait Gallery; South London Gallery
Recent Study Trips – International:
Venice, Berlin, Istanbul

Core Modules

Arts Management & Marketing
Arts Policy
World Arts
Curating
Arts Education
The International Art Market

How to Apply

Apply online using the application form available at http://www.richmond.ac.uk/admissions/postgraduate-admissions/ Please send your completed form to us by email to or by mail to the following address: Admission Office, Richmond, the American University in London, Queens Road, Richmond Upon Thames TW10 6JP, UK.

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Humber’s Arts Administration and Cultural Management graduate certificate program is for those who wish to combine their passion for the arts, culture and heritage with business acumen and management skills. Read more
Humber’s Arts Administration and Cultural Management graduate certificate program is for those who wish to combine their passion for the arts, culture and heritage with business acumen and management skills. This distinctive program promotes diverse, multidisciplinary performing and visual artistic expressions supported by organizational competence in revenue development (earned and contributed), management of human resources (artists, volunteers, companies), planning (financial, strategic, special events, career), and communications (multi-platform, digital, marketing). The program is situated within the creative milieu of Humber’s renowned programs in theatre, writing, visual and digital arts, music, photography, animation, television and film. The program’s hybrid components allow for flexible learning arrangements. Real-world experience is gained through varied field placements in commercial, government and not-for-profit arts and culture organizations, and collaborative capstone projects which demonstrate to employers the breadth of graduates’ abilities.

Course detail

Upon successful completion of the program, a graduate will:
• Develop a historical perspective with regard to the development and impact of artistic activity in Canada.
• Design and implement efficient box office eservices (including reservations and refund policies, ticket sales, staffing and customer services and inventory seat control), contract with touring companies for performances.
• Design and produce exhibitions for galleries and museums including labelling, display and public education.
• Plan, implement and manage fundraising activities to secure grant support from private foundations, corporations and government agencies.
• Plan, implement and manage fundraising activities and practices of public relations and communications, particularly as applied to the field of the arts.
• Develop a basic understanding of the negotiation and administration of arts contracts.
• Design and implement effective marketing and promotion strategies.
• Develop a wide range of basic administrative skills pertaining to human resources management, facilities management, organizational structure and internal relations and financial management.
• Develop essential skills related to fiscal planning, management and control.
• Communicate effectively in both written and spoken business communications.
• Develop a wide range of skills pertaining to the establishment and effective management of volunteers and boards of directors.
• Develop an understanding of the applications of microcomputers in the arts field, including word processing, financial records and reporting and ticketing.

Modules

Semester 1
• ARTC 5000: Introduction to Arts Management
• ARTC 5001: Digital Strategies
• ARTC 5002: Planning in Arts and Culture
• ARTC 5003: Human Resources in Arts and Culture
• ARTC 5004: Revenue Development
• ARTC 5005: Financial Management

Semester 2
• ARTC 5200: Youth, Diversity and Pluralism in Arts and Culture
• ARTC 5201: Social Media Applications
• ARTC 5202: Marketing Arts and Culture
• ARTC 5203: Cultural Policy
• ARTC 5204: Career Planning in Arts and Culture
• ARTC 5205: Capstone Project in Arts and Culture
• ARTC 5206: Field Placement 1

Semester 3
• ARTC 5500: Field Placement 2

Work Placement

Two guided field placements are highlights of the program, offering students relevant experience and the development of mentoring relationships. Students have participated in placements with more than 100 regional, national and international arts and culture organizations including The National Ballet; The Royal Conservatory of Music; The Stratford Festival; the Hockey Hall of Fame; and numerous galleries, theatres, concert halls, museums and festivals. Students are responsible, with assistance, for arranging their own field placement locations and terms, and for the completion of the required 420 hours.

Your Career

Our graduates have attained a variety of arts administration and cultural management positions in such organizations as Mississauga Arts Council, CARFAC Ontario, Theatre Ontario, ImagiNATIVE Film & Media Arts Festival, Canadian Film Centre, Soulpepper, Theatre Passe Muraille, Canadian Opera Company, Toronto Symphony Orchestra, Toronto International Film Festival and Toronto Dance Theatre.

How to apply

Click here to apply: http://humber.ca/admissions/how-apply.html

Funding

For information on funding, please use the following link: http://humber.ca/admissions/financial-aid.html

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Delivered from one of the world’s cultural capitals, this MA is designed to meet the complex needs of today’s arts and cultural manager. Read more

About the Arts & Cultural Management MA:

Delivered from one of the world’s cultural capitals, this MA is designed to meet the complex needs of today’s arts and cultural manager. With its distinctive mix of theoretical, practical, and arts-based knowledge and skills development, you will learn how to apply creative leadership in managing artistic excellence, cultural heritage, audience diversity and financial sustainability at local and global levels.

Key benefits

- Head start your career through focused teaching and internship.
- Insights into management, planning and leadership.
- Gain knowledge of arts and culture across national and international contexts.
- Strong links with London’s cultural organisations.
- Lectures and workshops from leading arts and cultural industry professionals.
- Emphasis on creativity and arts-based learning.

Visit the website: http://www.kcl.ac.uk/study/postgraduate/taught-courses/arts-and-cultural-management-ma.aspx

Course detail

- Description -

This innovative new Masters programme, delivered from within the heart of one of the world’s cultural capitals, is specifically designed to meet the needs of the arts and cultural manager.

You will learn the vital importance of creativity, given the increasingly global nature of competition, as well as the opportunities and threats posed by new technologies.

Hosted by the Department of Culture, Media and Creative Industries and working in collaboration with the Cultural Institute at King's, the MA Arts & Cultural Management programme offers an unparalleled exposure to cultural management in practice, with core modules providing critical engagement with experienced cultural managers and leading London-based arts organisations. There is also the opportunity to undertake an internship, where you will undertake work experience in the arts or creative industries, and write a self-assessment looking at the skills, knowledge and motivation needed to build a career in these industries.

- Course purpose -

The MA in Arts & Cultural Management is suitable for those new to the field as well as individuals with existing arts and cultural work experience. It provides a critical understanding of arts and cultural management for graduates seeking a career in arts management or for professionals wishing to enhance their existing knowledge and career prospects.

- Course format and assessment -

Essays; learning journal; dissertation; arts-based research project.

Career prospects

Graduates of this new MA are expected to move on to arts and cultural management roles in a wide variety of contexts and international locations. Graduates from the host department (Culture, Media and Creative Industries) currently go on to take up a wide range of roles in the cultural and creative industries, for example, in performing arts management, museum and gallery management, arts funding, cultural industries development, film distribution, freelance research, creative business development, arts administration, publishing, art marketing and local governance. A number of our students go on to do further academic research.

About Postgraduate Study at King’s College London:

To study for a postgraduate degree at King’s College London is to study at the city’s most central university and at one of the top 21 universities worldwide (2016/17 QS World University Rankings). Graduates will benefit from close connections with the UK’s professional, political, legal, commercial, scientific and cultural life, while the excellent reputation of our MA and MRes programmes ensures our postgraduate alumni are highly sought after by some of the world’s most prestigious employers. We provide graduates with skills that are highly valued in business, government, academia and the professions.

Scholarships & Funding:

All current PGT offer-holders and new PGT applicants are welcome to apply for the scholarships. For more information and to learn how to apply visit: http://www.kcl.ac.uk/study/pg/funding/sources

Free language tuition with the Modern Language Centre

If you are studying for any postgraduate taught degree at King’s you can take a module from a choice of over 25 languages without any additional cost. Visit: http://www.kcl.ac.uk/mlc

How to apply: http://www.kcl.ac.uk/study/postgraduate/apply/taught-courses.aspx

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Centennial College's Arts Management program prepares you for a career in the evolving arts and cultural industry. Read more
Centennial College's Arts Management program prepares you for a career in the evolving arts and cultural industry. The Arts Management courses in the two-semester post-graduate certificate program focus on developing the knowledge and skills needed to work in the performing arts sector (theatres, dance companies, music organizations and presenting facilities), the exhibiting arts sector (galleries, museums), and many other cultural and arts-related areas such as arts and film festivals.

The offering explores the current issues and practices that allow cultural organizations to build audiences and flourish today — and in the years to come. Facilitated at the Story Arts Centre, Centennial College's School of Communications, Media and Design, the program combines business management, marketing and planning with the tools required to connect art, artists and audiences through fundraising, education and volunteerism.

The extensive experiential learning opportunities in the program connect principles with practice, actively engaging you with the arts management profession throughout your studies. You also have the opportunity to apply your learning in the industry as part of an eight-week field placement.

As an Arts Management program graduate you will have a thorough understanding of the political, economic, social, ethical, technological and managerial issues facing this sector.

Career Opportunities

Program Highlights
-The emphasis of the Arts Management program is on professional quality work to ensure you graduate with the knowledge and skills needed to manage and lead in the industry.
-Through mentorships and partnerships with the arts sector a number of career options can be explored.
-A well-designed and well-implemented fieldwork component that can be undertaken in any location in your final semester provides you with an opportunity to gain valuable hands-on experience in the industry.

Placement Partners
Below are a few of the companies and organizations that we work with to offer field placement opportunities:
-National Ballet of Canada
-Prologue to the Performing Arts
-Sunny Artist Management
-Evergreen Brickworks
-Factory Theatre
-North York Arts
-Arts Etobicoke
-Nuit Blanche
-Toronto Outdoor Art Show

Additional Mentorship and Experiential Learning partners:
-National Ballet of Canada
-Fall for Dance North Festival
-Fort York
-Gallery 44
-Inside the Box Marketing
-Ontario Science Centre
-Factory Theatre
-Obsidian Theatre
-East End Arts
-Artists' Newsstand
-The Space Between
-Array MusicCanada India Business Council

Career Outlook
-Community outreach coordinator
-Sales and marketing coordinator
-Volunteer coordinator
-Education and learning coordinator
-Event coordinator
-Fundraising coordinator
-Sponsorship coordinator
-Partnership coordinator
-Visitor services coordinator
-Public programs coordinator

Areas of Employment
-Theatres
-Music organizations
-Dance companies
-Art galleries
-Museums
-Festivals
-Opera companies
-Performing arts centres
-Art councils
-Cultural organizations

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This Surrey Business School programme will equip you with the knowledge and skills required for various specialist marketing careers, enabling you to be competitive in an increasingly global, dynamic marketplace. Read more
This Surrey Business School programme will equip you with the knowledge and skills required for various specialist marketing careers, enabling you to be competitive in an increasingly global, dynamic marketplace.

A distinctive feature is our Digital Marketing and Social Media module, which will advance your understanding of the digital marketing world – a key skill for any modern marketing professional.

PROGRAMME OVERVIEW

Our MSc Marketing Management programme delivers marketing modules with an analytical approach, enhanced by Surrey Business School’s emphasis on innovation and leadership.

The programme covers: marketing ideas plans, strategies, processes and techniques; communication and all customer-facing functions; plus, a range of core concepts from other management disciplines including innovation management.

A key principle of the programme is to deliver a set of theoretical concepts and relate them to practical, real-world marketing challenges that mirror the rapidly changing global environment.

Students will be given the opportunity to choose across a variety of elective modules such as consumer behaviour or marketing analytics.

PROGRAMME STRUCTURE

This programme is studied full-time over one academic year. It consists of eight taught modules and a dissertation.
-Research Methods
-Marketing
-Accounting and Finance for Business
-Marketing Communications
-Relationship Marketing
-Applied Marketing Research
-Entrepreneurial Business Planning
-Dissertation
-Consumer Behaviour
-E-Business
-Strategy
-Digital Marketing and Social Media
-Introduction to Marketing Analytics
-Innovation Management

EDUCATIONAL AIMS OF THE PROGRAMME

The programme aims to provide a high quality, vocational education which is intellectually rigorous and up-to- date, as well as relevant to the needs of existing and future managers, executives and other professionals in marketing management.

In addition to subject-specific knowledge, the programmes aim to develop generic management skills necessary to be effective in todays’ challenging business environment.

The programme has a business management orientation related to marketing management and draws upon a range of cognate areas of study to explain and analyse this business function.

It takes an integrated approach so as to provide a coherent exploration of the inter-relationships between the various components. Where appropriate the programme is international in scope and coverage, and lecturers draw upon the most recent research to inform their teaching.

The programmes aim to develop students as independent and reflective learners, able to continue their learning once in their chosen profession.

PROGRAMME LEARNING OUTCOMES

Knowledge and understanding
-A systematic, in-depth understanding of the development, issues and influences relevant to marketing management
-A high level of theoretical and applied knowledge of the management, operation, organisation and provision of business sector education
-An understanding of the research process

Intellectual / cognitive skills
-Independently critically evaluate approaches and techniques relevant to marketing management
-Evaluate outcomes and accurately assess/report on own/others’ work with justification and relate them to existing knowledge structures and methodologies
-Demonstrate high level learning and problem solving abilities in the range of modules studied

Professional practical skills
-Conduct research and produce a high quality Dissertation: this includes the ability to select, define and focus upon an issue at an appropriate level; to develop and apply relevant and sound methodologies; to analyse the issue; to develop recommendations and logical conclusions; to be aware of the limitations of the research work
-Identify modifications to existing knowledge structures and theoretical frameworks and therefore to propose new areas for investigation, new problems, new or alternative applications or methodological approaches.

Key / transferable skills
-Students will gain a range of generic skills relevant to the needs of existing and future managers, executives and professionals, irrespective of their sector of operation. These will include analysis and synthesis, oral and written communication, computing/IT literacy, critical reasoning, data analysis, organisation and planning, problem solving, independent and group working and research.

GLOBAL OPPORTUNITIES

We often give our students the opportunity to acquire international experience during their degrees by taking advantage of our exchange agreements with overseas universities.

In addition to the hugely enjoyable and satisfying experience, time spent abroad adds a distinctive element to your CV.

PROFESSIONAL RECOGNITION

Surrey Business School is accredited by the Association to Advance Collegiate Schools of Business (AACSB) and by the Association of MBAs (AMBA).

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This programme builds on London's position as one of the most important musical centres in the world, with a diverse range of concert halls, theatres, cultural institutions and arts events that reflect its cosmopolitan and multicultural society- http://www.gold.ac.uk/pg/ma-arts-admin-cultural-policy-music-pathway/. Read more
This programme builds on London's position as one of the most important musical centres in the world, with a diverse range of concert halls, theatres, cultural institutions and arts events that reflect its cosmopolitan and multicultural society- http://www.gold.ac.uk/pg/ma-arts-admin-cultural-policy-music-pathway/

Although professional management practice is a major element of the programme, the 'creative arts event' is the starting point for all teaching.

A music pathway has been added to the MA in Arts Administration and Cultural Policy, which is run by the Institute for Creative and Cultural Entrepreneurship at Goldsmiths.

Instead of specialist theatre modules you take one 30 credit module from the MA Music or MMus programmes, and your dissertation/placement/business-plan will be directed towards musical organisations.

The MA introduces the key issues that concern the management of culture and in particular those within the performing arts.

Through both analysis of contemporary and recent practice, and practical work in a range of areas, you will develop a critical approach to the discipline.

The pathway provides an overview of the following areas:
arts funding structures in the UK (with reference to EU countries and the USA)
marketing for the arts
audience development
sponsorship
education programmes within the arts
programming
culture and tourism
cultural policy (including the role of the arts in national and cultural identity) and principles and structures of management
The aim of taught modules, projects and placements is to introduce you to new models of practice. These will be investigated and evaluated as a way of developing an understanding of management principles. Through this process, you will also be equipped with the necessary practical skills to enhance your potential as arts administrators.

Contact the department

If you have specific questions about the degree, contact Gerald Lidstone

Modules

Modules within ICCE

Cultural Policy and Practice- 30 credits
Introduction to Audience Development- n/a
Introduction to Fundraising- n/a
Seminar Series- n/a
The Management and Professional Practice 1: Internship- n/a
Management and Professional Practice 2: Business Planning for Arts Organisation- n/a
MA in Arts Administration & Cultural Policy Dissertation- 60 credits

Music Pathway option modules

The modules currently available include:

Contemporary Ethnomusicology- 30 credits
Critical Musicology and Popular Music- 30 credits
Material, Form and Structure- 30 credits
New Directions in Popular Music Research- 30 credits
Philosophies of Music-30 credits
Popular Music: Listening, Analysis and Interpretation-30 credits
Post-Tonal Theory and Analysis- 30 credits
Sound Agendas- 30 credits
Sources and Resources- 30 credits
Soviet and Post-Soviet Music and Politics- 30 credits
Strategies for Performance- 30 credits
Working with Original Musical Documents- 30 credits

Careers

This pathway allows you to pursue your interests in music, acting as a supplementary course to the main body of the Arts Administration programme.

Graduates typically go on to careers in the following areas:

Cultural policy: researching, developing, writing, analysing and evaluating policy for government agencies at national, regional and local level and for ‘think tanks’ concerned with culture and society
Management in building-based and touring theatre, dance, music and visual arts organisations
Arts education, arts regeneration and arts for social and community purposes
Audience development, fundraising, programming and planning
Independent producing in theatre, music or gallery-based organisations
Many students from this programme now have careers in major arts organisations worldwide or have progressed to MPhil/PhD degrees.

Funding

Please visit http://www.gold.ac.uk/pg/fees-funding/ for details.

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