• Jacobs University Bremen gGmbH Featured Masters Courses
  • University of Edinburgh Featured Masters Courses
  • University of Surrey Featured Masters Courses
  • Northumbria University Featured Masters Courses
  • Swansea University Featured Masters Courses
  • Cardiff University Featured Masters Courses
  • University of Bristol Featured Masters Courses
  • Aberystwyth University Featured Masters Courses
Leeds Beckett University Featured Masters Courses
University of Sheffield Featured Masters Courses
University of Leeds Featured Masters Courses
Xi’an Jiaotong-Liverpool University Featured Masters Courses
University of the West of England, Bristol Featured Masters Courses
"art" AND "marketing"×
0 miles

Masters Degrees (Art Marketing)

We have 370 Masters Degrees (Art Marketing)

  • "art" AND "marketing" ×
  • clear all
Showing 1 to 15 of 370
Order by 
This MA provides a structured introduction to the postgraduate study of the history and philosophy of art. This programme allows you to spend your first term at our Canterbury campus with full access to its excellent facilities. Read more
This MA provides a structured introduction to the postgraduate study of the history and philosophy of art.

This programme allows you to spend your first term at our Canterbury campus with full access to its excellent facilities. For the spring term you relocate to our Paris centre to study in a historic corner of Montparnasse. This programme can also be studied in Paris only.

Particular focuses include contemporary art, photography, Renaissance art, medieval art, 18th-century British painting, 19th-century French painting, modernism, aesthetics and the philosophy of art and film. You may elect to take a Philosophy of Art & Aesthetics pathway, which draws on the expertise of our Aesthetics Research Group.

The programme is intended for graduates in art history, philosophy and cognate subjects, such as fine art. It gives you the opportunity to pursue your interest in visual art at advanced level, to develop a high level of expertise in topics in history and philosophy of art and to prepare for doctoral research in history of art or philosophy of art.

Visit the website https://www.kent.ac.uk/courses/postgraduate/99/history-and-philosophy-of-art-paris

About the Department of History & Philosophy of Art

The History & Philosophy of Art Department provides opportunities for graduate study with well-established researchers in the fields of art history, philosophy of art and aesthetics. Staff research covers contemporary art and aesthetics, modernism, theories of art, the historiography of art and the Cold War; biographical monographs, the photograph (in its historical, contemporary and critical contexts), and the historical interplay of image, theory and institutions from the Renaissance to the present (especially European and North American).

Developing areas of interest include the cultural and historical significance of the print, and the role of performance and new media in contemporary art practices. In particular, postgraduates have the opportunity to participate in the activities of the multidisciplinary Aesthetics Research Centre and the Art History and Visual Cultures Research Centre. There is also a full programme of visiting speakers from across the constituent subject areas within the School of Arts, which includes Film and Drama.

Modules

The following modules are indicative of those offered on this programme. This list is based on the current curriculum and may change year to year in response to new curriculum developments and innovation. Most programmes will require you to study a combination of compulsory and optional modules. You may also have the option to take modules from other programmes so that you may customise your programme and explore other subject areas that interest you.

HA838 - Key Concepts and Classic Texts in History and Philosophy of Art (30 credits)
HA841 - Modern Art in Paris (30 credits)
HA898 - History & Philosophy of Art Dissertation (60 credits)

Assessment

Assessment is by two assignments per module and the dissertation.

Programme aims

This programme aims to:

- provide you with a focused programme of taught postgraduate study in history and philosophy of art

- provide you with a taught foundation for subsequent postgraduate research

- enable you to acquire or deepen your knowledge and understanding of the historical and contemporary topics within the history of art and philosophy of art

- enable you to develop your art historical and philosophical skills beyond that expected of an undergraduate

- enable you to develop, articulate and defend art historical and philosophical ideas as they relate to art

- enable you to engage with historical and contemporary theoretical thought about the arts from art historical and philosophical perspectives.

Study support

Postgraduate resources
There is a large and wide-ranging library holding for History & Philosophy of Art, covering the fields of painting, sculpture, architecture, photography, aesthetics and contemporary visual communications. There is a substantial stock of periodicals, online access to e-journals and a slide library with well over 100,000 images, covering areas such as contemporary art, visual cultures, garden history and the film still, as well as traditional media. Kent is ideally located for access to galleries in London and on the continent.

In 2010, we moved into the purpose-built, and RIBA award-winning, Jarman Building located at the centre of the Canterbury campus. The new building is home to the Studio 3 Gallery and a range of teaching and social spaces as well as a dedicated postgraduate centre.

Support
All postgraduate students are offered research skills training and the opportunity to take part in reading groups and research seminars at departmental, school and faculty level. Research students have the added opportunity for funded conference attendance. There is also a dedicated student support office at our Canterbury campus, which can offer support and guidance throughout your studies, in addition to an office in Paris.

In recent years, several members of the History & Philosophy of Art Department, both full-time and part-time, have been awarded University prizes for excellence in student support, curriculum innovation and research-based teaching – an ethos which we seek to extend to the postgraduate community.

Dynamic publishing culture
Staff publish regularly and widely in journals, conference proceedings and books. Among others, they have recently contributed to: British Journal of Aesthetics; Art History; History of Photography; Journal of Aesthetics and Art Criticism; Journal of Visual Arts Practice; and The Philosophical Quarterly.

Global Skills Award
All students registered for a taught Master's programme are eligible to apply for a place on our Global Skills Award Programme (http://www.kent.ac.uk/graduateschool/skills/programmes/gsa.html). The programme is designed to broaden your understanding of global issues and current affairs as well as to develop personal skills which will enhance your employability

Research areas

The Department has a collective interest in developing interdisciplinary projects, including projects informed by art history and philosophy of art or aesthetics. Shared areas of research interest include: photography, art theory from the Renaissance to recent times and contemporary art.

Careers

Arts postgraduates have gone on to work in a range of professions, from museum positions and teaching roles to marketing and gallery assistants. Our graduates have found work with Tate Britain, the V&A, Museum of Childhood and other arts, culture and heritage-related organisations.

Find out how to apply here - https://www.kent.ac.uk/courses/postgraduate/apply/

Read less
This MA provides a structured introduction to the postgraduate study of the history and philosophy of art. Particular focuses include contemporary art, photography, Renaissance art, medieval art, 18th-century British painting, 19th-century French painting, modernism, aesthetics and the philosophy of art and film. Read more
This MA provides a structured introduction to the postgraduate study of the history and philosophy of art. Particular focuses include contemporary art, photography, Renaissance art, medieval art, 18th-century British painting, 19th-century French painting, modernism, aesthetics and the philosophy of art and film. You may elect to take a Philosophy of Art & Aesthetics strand.

The MA gives you the opportunity to pursue your interest in visual art at advanced level, to develop a high level of expertise in topics in history and philosophy of art, and to prepare for doctoral research in history of art or philosophy of art.

The programme is also available at split site between Canterbury and Paris.
https://www.kent.ac.uk/arts/study/postgraduate.html

About the Department of History & Philosophy of Art

The History & Philosophy of Art Department within the School of Arts, provides opportunities for graduate study with well-established researchers in the fields of art history, philosophy of art and aesthetics. Staff research covers contemporary art and aesthetics, modernism, theories of art, the historiography of art and the Cold War; biographical monographs, the photograph (in its historical, contemporary and critical contexts), and the historical interplay of image, theory and institutions from the Renaissance to the present (especially European and North American).

Developing areas of interest include the cultural and historical significance of the print, and the role of performance and new media in contemporary art practices, which draw upon our links with other subjects within the School of Arts and the Faculty of Humanities. In particular, postgraduates have the opportunity to participate in the activities of the multidisciplinary Aesthetics Research Centre and the Art History and Visual Cultures Research Centre. There is also a full programme of visiting speakers from across the constituent subject areas within the School of Arts, which includes Film and Drama.

Modules

The following modules are indicative of those offered on this programme. This list is based on the current curriculum and may change year to year in response to new curriculum developments and innovation. Most programmes will require you to study a combination of compulsory and optional modules. You may also have the option to take modules from other programmes so that you may customise your programme and explore other subject areas that interest you.

HA898 - Philosophy of Art Dissertation (60 credits)
HA838 - Key Concepts and Classic Texts in History and Philosophy of Art (30 credits)

Assessment

Assessment is by coursework and the dissertation.

Programme aims

This programme aims to:

- provide you with a focused programme of taught postgraduate study in history and philosophy of art

- provide you with a taught foundation for subsequent postgraduate research

- enable you to acquire or deepen your knowledge and understanding of the historical and contemporary topics within the history of art and philosophy of art

- enable you to develop your art historical and philosophical skills beyond that expected of an undergraduate

- enable you to develop, articulate and defend art historical and philosophical ideas as they relate to art

- enable you to engage with historical and contemporary theoretical thought about the arts from art historical and philosophical perspectives.

Study support

Postgraduate resources
There is a large and wide-ranging library holding for History & Philosophy of Art, covering the fields of painting, sculpture, architecture, photography, aesthetics and contemporary visual communications. There is a substantial stock of periodicals, online access to e-journals and a slide library with well over 100,000 images, covering areas such as contemporary art, visual cultures, garden history and the film still, as well as traditional media. Kent is ideally located for access to galleries in London and on the continent.

In 2010, we moved into the purpose-built, and RIBA award-winning, Jarman Building located at the centre of the Canterbury campus. The new building is home to the Studio 3 Gallery and a range of teaching and social spaces as well as a dedicated postgraduate centre.

Support
All postgraduate students are offered research skills training and the opportunity to take part in reading groups and research seminars at departmental, school and faculty level. Research students have the added opportunity for funded conference attendance. There is also a dedicated student support office at our Canterbury campus, which can offer support and guidance throughout your studies, in addition to an office in Paris.

In recent years, several members of the History & Philosophy of Art Department, both full-time and part-time, have been awarded University prizes for excellence in student support, curriculum innovation and research-based teaching – an ethos which we seek to extend to the postgraduate community.

Dynamic publishing culture
Staff publish regularly and widely in journals, conference proceedings and books. Among others, they have recently contributed to: British Journal of Aesthetics; Art History; History of Photography; Journal of Aesthetics and Art Criticism; Journal of Visual Arts Practice; and The Philosophical Quarterly.

Global Skills Award
All students registered for a taught Master's programme are eligible to apply for a place on our Global Skills Award Programme (http://www.kent.ac.uk/graduateschool/skills/programmes/gsa.html). The programme is designed to broaden your understanding of global issues and current affairs as well as to develop personal skills which will enhance your employability.

Research areas

The Department has a collective interest in developing interdisciplinary projects, including projects informed by art history and philosophy of art or aesthetics. Shared areas of research interest include: photography, art theory from the Renaissance to recent times and contemporary art.

Careers

Arts postgraduates have gone on to work in a range of professions, from museum positions and teaching roles to marketing and gallery assistants. Our graduates have found work with Tate Britain, the V&A, Museum of Childhood and other arts, culture and heritage-related organisations.

Find out how to apply here - https://www.kent.ac.uk/courses/postgraduate/apply/

Read less
The MA in History and Philosophy of Art (with a term in Rome) provides a structured introduction to postgraduate study of the history and philosophy of art. Read more
The MA in History and Philosophy of Art (with a term in Rome) provides a structured introduction to postgraduate study of the history and philosophy of art.

It includes a term in Rome where we run the MA with the American University of Rome. A range of themes and approaches are considered in this MA with a particular focus on medieval, Renaissance and Baroque art in Italy. The first term is taught in Canterbury.

During the term in Rome you will study the art of Rome first hand, visiting relevant sites and museums, with options to study the history of Rome and specific artists. Kent staff are present for part of the spring term in Rome to ensure continuity of academic guidance and pastoral support. The campus is located in the Monteverde district of Rome, a picturesque district with a wide range of shops and amenities. From nearby Trastevere, it is a short bus-ride to the historic centre of Rome with its astonishing range of Roman sites, monuments, churches and museums.

The programme is intended for graduates in art history and other arts subjects. It gives you the opportunity to pursue your interest in visual art at advanced level, to develop a high level of expertise in topics in history and philosophy of art and to prepare for doctoral research in history of art.

Visit the website https://www.kent.ac.uk/courses/postgraduate/344/history-of-art-rome

About the Department of History of Art

The History of Art Department within the School of Arts, provides opportunities for graduate study with well-established researchers in the fields of art history, philosophy of art and aesthetics. Staff research covers contemporary art and aesthetics, modernism, theories of art, the historiography of art and the Cold War; biographical monographs, the photograph (in its historical, contemporary and critical contexts), and the historical interplay of image, theory and institutions from the Renaissance to the present (especially European and North American).

Postgraduates have the opportunity to participate in the activities of the multidisciplinary Aesthetics Research Centre and the Art History and Visual Cultures Research Centre. There is also a full programme of visiting speakers from across the constituent subject areas within the School of Arts, which includes Film and Drama.

Course structure

You take one core module and one optional module during your first term in Canterbury and your second term in Rome. Over the course of these two terms you discuss with the course director your ideas and plans for your 15,000-word dissertation. The writing of the dissertation takes place in the summer with completion in August.

Modules

The following modules are indicative of those offered on this programme. This list is based on the current curriculum and may change year to year in response to new curriculum developments and innovation.

Term 1 (Canterbury):

Compulsory modules:
HA838 - Key Concepts and Classic Texts in History and Philosophy of Art

One option from:

HA826 - History and Theory of Curating
FI812 - Advanced Film Theory
FR872 - Theories of Art in Modern French Thought
HA826 - History and Theory of Curating
HA835 - A Matter of Taste: The Art and Aesthetics of Food and Drink
HA898 Dissertation

Term 2 (Rome):
Compulsory Module:
HA833 Discovering Rome in Rome: Arts in Rome from antiquity to the present day

One option from:

Optional modules in Rome are taken through the American University in Rome and change each year. Past options have included:

- Michelangelo in Rome

This seminar on Michelangelo examines the work of the Renaissance master; his sculpture, painting, architecture and literary production. His works are investigated within their specific historical context, focusing on issues of commission, iconography, censorship, biography, historiography and aesthetics. An excursion to Florence is also planned. Beyond a complete comprehension of Michelangelo’s work, the course aims toward a mastery of art historical research skills, the evaluation of current scholarship and independent critical thought on art.

Term 3: Dissertation
HA833 - Discovering Rome in Rome: Arts in Rome from Antiquity to the Present Da (30 credits)
HA838 - Key Concepts and Classic Texts in History and Philosophy of Art (30 credits)
HA898 - History & Philosophy of Art Dissertation (60 credits)

Assessment

Assessment is by two assignments per module and the dissertation.

Programme aims

This programme aims to:

- provide you with a focused programme of taught postgraduate study in history and philosophy of art; enhanced through the opportunity to study for one term in Rome

- provide you with a taught foundation for subsequent postgraduate research

- enable you to acquire or deepen your knowledge and understanding of the historical and contemporary topics within the history of art and philosophy of art

- enable you to develop your art historical and philosophical skills beyond that expected of an undergraduate; especially through study abroad and site visits

- enable you to develop, articulate and defend art historical and philosophical ideas as they relate to art

- provide access to enhanced intercultural awareness and understanding through the opportunity to study for one term in Rome

- enable you to engage with historical and contemporary theoretical thought about the arts from art historical and philosophical perspectives

- provide opportunities for the development of personal, communication and research skills and other key skills appropriate for graduate employment both in industry and in the public sector.

Research areas

The Department has a collective interest in developing interdisciplinary projects, including projects informed by art history and philosophy of art or aesthetics. Shared areas of research interest include: photography, art theory from the Renaissance to recent times and contemporary art.

Careers

Arts postgraduates have gone on to work in a range of professions, from museum positions and teaching roles to marketing and gallery assistants. Our graduates have found work with Tate Britain, the V&A, Museum of Childhood and other arts, culture and heritage-related organisations.

Find out how to apply here - https://www.kent.ac.uk/courses/postgraduate/apply/

Read less
The M.A. in Art, Law and Business provides rigorous training for its students combining in-depth academic coursework alongside hands-on practical training and workshops. Read more
The M.A. in Art, Law and Business provides rigorous training for its students combining in-depth academic coursework alongside hands-on practical training and workshops. The curriculum is designed specifically for those interested in developing or furthering a career in the business of art. Emphasizing practice over theory, the program introduces students to the foundational tools, skills and concepts of art, law and business that are crucial prerequisites for anyone wishing to work in the current global art marketplace.

The core pedagogical strategy of the Christie’s Education Art, Law and Business Program is based on the premise that utilizing the lens of commerce and law to view art and the art market will serve to enhance our understanding of how the global art market functions. Through this non-traditional approach to the study and examination of art and art markets, students will develop uncommon insight into the dynamics that influence the markets.

Our program goal is the training of students across the three disciplines of art, law and business resulting in graduates who are equally conversant in art and in commerce and who, therefore, will have the necessary transferable skills to make a smooth professional transition into the global art world. With unparalleled access art market professionals working at Christie’s, students will learn from, and interface with, the current leading practitioners of the art market. As part of the curriculum, students will travel to domestic and international art destinations to meet with professionals working across the art market landscape, including: art fairs, museums, special exhibitions, conferences, galleries and art investment vehicles.
Our Unique Approach
Over 15 months of intensive study, students take a combined 40 credits to complete their degree. The program concludes with a final term that is exclusively focused on a mandatory internship and an independent capstone project that are each instrumental in helping students to activate their professional careers.

Who should apply?
The program is designed for recent undergraduates as well as existing professionals from other disciplines who wish to gain access to the global art market. Our program is best suited for those aiming to start careers in the management, administration and strategy of commercial entities within the international art world and creative industries. Graduates typically go onto careers in auction houses, galleries, art fairs and other art related businesses in areas that include business management, business strategy, client services, marketing, public relations and risk management.

Student Learning Results

- Gain an advanced understanding of the structure and inner workings of the commercial art world
- Acquire in-depth knowledge of the art auction business
- Develop transferable professional business skills in finance, accounting, marketing and strategy
- Build personal art business networks through extensive opportunities to interface with leading art world professionals across the art market landscape
- Become familiar with current research resources for art law and art business
- Be prepared for employment in the commercial art world and the creative industries worldwide

Additional Admissions Requirements

NOTES: International students enrolled in this program are eligible for F1 Student Visas. Details on how to apply for a visa are included in your admissions packet after being accepted into the program. Students enrolled in the Master of Arts in Art, Law and Business are eligible for federal financial aid, for details email

All admissions materials, including recommendation letters, must be submitted in hard copy to Christie's Admissions 1230 Avenue of the Americas, 20th Floor, New York, NY 10020.

Completed admission application form
Non-refundable application fee of $95
Bachelor’s degree or the equivalent international degree
Official transcripts from all post-secondary institutions attended. All transcripts, diplomas or academic records must be official documents issued by the college or university and provided in the original language in a sealed envelope. Transcripts in other languages must be accompanied by English translations certified by official translation professionals or agencies
All international transcripts must be accompanied by an equivalency report from World Education Services, WES.org
Essay statement, 2–3 pages on why you are interested in the program
Sample of writing, no more than 10 pages, which can be taken from undergraduate work
Official GRE score report (optional)
Official TOEFL scores report if applicable
Three letters of academic or professional recommendation from writers who know the applicant’s abilities well. Letters should be sent in hard copy on letter head with original signatures
Personal interview (by invitation only). Invitations will be sent once all application materials have been submitted

More information on program content, available resources and accreditation

Please visit this link http://www.christies.edu/new-york/courses/masters-art-law-business.aspx

Read less
The Bath MSc in Marketing will deepen and advance your understanding of core marketing theories and concepts whilst providing you with a desirable skill-set valued by the marketing industry. Read more
The Bath MSc in Marketing will deepen and advance your understanding of core marketing theories and concepts whilst providing you with a desirable skill-set valued by the marketing industry.

Our programme is 12 months long, with two 11-week semesters of taught content, and the summer period, where you can choose between a research dissertation and a practice track where you will be asked to come up with a solution to an organisation's problem.

The Bath MSc in Marketing differs from many other marketing Masters programmes as it has been designed to:

-Draw on the research interests of the marketing faculty and address the three core elements of marketing today: Marketing to Consumers, Marketing to Businesses and Organizations and Marketing and Society.

-Deepen and advance your understanding of core marketing theories and concepts.

-Balance theory with practical application.

-Systematically develop key business skills including group working skills, project management skills and presentation skills.

-Leverage the expertise of nationally and internationally recognised faculty who have successfully published in the world’s top marketing journals and have many years of practical marketing experience between them.

Why the MSc in Marketing?

State-of-the-art thinking:
The programme is unique in spanning the three core elements of marketing today:
-Marketing to Consumers
-Marketing to Businesses and Organisations
-Marketing and Society

Within each of these areas, you will engage with leading academics and have access to their latest thinking.

State-of-the-art practice:
You will gain a wealth of practical knowledge as the Marketing faculty are experienced in market research, advertising, strategic consulting and brand management.

They maintain close links with a wide range of international organisations which allows us to include input from senior industry managers and site visits as part of the programme experience.

Top Careers. Top Employers.
World leading organisations recruit our graduates, here are just some of those who have recruited MSc Marketing students in the recent past:

Accenture
BP
Ernst & Young
GlaxoSmithKline
IBM
KPMG
Mercedes Benz
PWC
Rolls Royce Group
Proctor and Gamble
Siemens
Vodafone

Programme Structure

The MSc degree in Marketing is an intensive full-time programme lasting 12 months. The programme is divided into two 11-week semesters of taught content, and the summer period, where you can choose between a research dissertation and the practice track. The dissertation allows you to focus on a specific aspect of marketing that is interesting to you, using theory and robust research methods to investigate and generate a much deeper understanding of this area of interest. The practice track allows you take what you have learned about marketing and use this knowledge within your team to come up with a solution for an organisation’s problem.

Semester 1
During the first semester you will study the following five modules:
- Marketing and Society
- Consumer Psychology
- Marketing to Businesses and Organisations
- Strategic Brand Management Independent Research
- Strategic Marketing

Semester 2
During the second semester the modules are:
- Strategic Brand Management
- Advanced Advertising Theory
- E-Marketing
- International Marketing Across Cultures
- Research Methods for Marketing
- Optional Unit: Financial Management for International Business; Principles of CSR; Business in Emerging Markets; Project Management; Business Analytics; New Product Development

Summer period

During the summer period you will be able to choose between two tracks: (1) dissertation track and (2) practice track.

The dissertation track gives you the opportunity to do a piece of substantial work on your own, demonstrating originality, innovation, drive, and determination. The dissertation also enables you to plan and execute your own project, giving you complete choice and flexibility.

The practice track allows you to undertake a number of tasks, both working in teams with other members of your cohort and working individually. The practice track is designed to allow you to apply learned concepts and theories to practical problems and issues, including a management problem which will be presented to you by an organisation. This track also provides opportunities for gaining practical experience in running team projects.

Both tracks allow you to demonstrate critical insight and reflective thinking about business/management/policy issues. The tracks also help develop your written and presentation skills, and your ability to develop effective arguments. All of these attributes are transferable skills relevant to the workplace and your future career.

Teaching & Learning Methods

You will be exposed to a variety of teaching and learning methods that could include: interactive lectures, case studies, seminar presentations and group project work. As this is a Masters level course, we place a significant emphasis on independent, directed, private study that is often conducted in learning sets or groups.

Assessment

A variety of individual and group assessment methods are used throughout the degree including exams, coursework essays, reports and presentations.

Professional Qualifications

The programme carries exemptions from the Chartered Institute of Marketing exams and has links with the Market Research Society and the Institute of Direct Marketing (IDM). All students will be eligible to enter the IDM's National Student Marketing Competition at which Bath has an impressive record.

Career Development Programme

Our expert careers team is dedicated to providing first class careers support exclusively for School of Management MSc students.
We offer a Comprehensive Career Development Programme and provide an individual service by working with you on a one-to-one basis to identify your career goals and help you to plan your job search.

Our Career Development programme is integrated into your MSc timetable and includes;

- An overview of career opportunities in different sectors
- Workshops on the recruitment process including: CVs, cover letters, application forms and interview advice
- Mock interviews and assessment centres
- Opportunities to network with graduate recruiters, sector specialists and alumni
- Guest speakers, company visits and presentations, employer-led skills sessions
- Development of employability skills by participating in company sponsored community projects
- Week-long business immersion week - The Future Business Challenge
- Additional support for international students and those seeking global job opportunities

A highly ranked business school

We have established ourselves as one of Europe’s leading business schools and 2016 marks the 50th Anniversary of the University of Bath, celebrating our past achievements and looking forward.

The School of Management is one of the UK's leading business schools. Currently ranked 1st for Student Experience (Times Higher Education 2015) (http://www.bath.ac.uk/management/about/rankings.html#NSS) and 1st for Business & Management (The Complete University Guide 2016) (http://www.thecompleteuniversityguide.co.uk/league-tables/rankings?s=Business+%26+Management+Studies), we are a leading centre for management research - placed 8th in the UK in the latest REF2014 (http://www.bath.ac.uk/management/about/rankings.html#ref) for business and management studies, confirming the world-class standing of our faculty.

Find out about the department here - http://www.bath.ac.uk/management/faculty/

Find out how to apply here - http://www.bath.ac.uk/management/msc-operations-logistics-supply-chain/how-to-apply

Government Loans

A new system of postgraduate loans for Masters courses is being developed for students at English universities. There will be loans of up to £10,000 available for Masters students starting a course in 2016/17. More information is available on the study site (http://www.bath.ac.uk/study/pg/funding/taught/government-loans/index.html) and the government website external website.

Read less
Business to business, customer relationships, internal communications… marketing an organisation’s products or services makes you an ambassador of the brand, a key part in its commercial and reputational success. Read more

Business to business, customer relationships, internal communications… marketing an organisation’s products or services makes you an ambassador of the brand, a key part in its commercial and reputational success. This programme is for graduates from all disciplines, and explores the principles, theoretical concepts and practice of marketing, with a strong emphasis on current thinking and contemporary issues. This programme is accredited by the Chartered Institute of Marketing.

Recognised by the Economic and Social Research Council (ESRC) and accredited by the Chartered Institute of Marketing, this programme is run and supported by experienced academics and marketing practitioners. Globally renowned for their expertise, they will give you significant insights into key areas of marketing, including brand marketing; advertising; consumer behaviour and innovation and strategy.

Course details

Programme content

The programme involves six taught modules, including four core modules (Consumer Behaviour, Marketing Management, Marketing Research and Marketing Strategy and planning) followed by a number of specialist modules such as Retail Marketing, Strategic Brand Management, Strategic Environmental Sustainability and Marketing Communications. You will also undertake a substantial research dissertation on a marketing topic of your choice. Recent dissertations have included investigations in areas such as interactive marketing, marketing communications and retail marketing.

This programme is accredited by the Chartered Institute of Marketing.

For recent graduates and practising managers already familiar with basic marketing concepts, please also see our Marketing Communications MSc and Strategic Marketing and Consulting MSc programmes.

Programme details

The 12-month full-time programme begins at the end of September. The first nine months are spent developing knowledge through six or seven taught modules, comprising four compulsory modules and two/three specialist modules chosen from a list of options designed to give you flexibility.

A 24 month MSc Marketing programme is also available where students first take a nine month general business qualification, Graduate Diploma in Business Administration (GDBA) if they do not meet the 12 month course requirements. If a satisfactory performance on this GDBA is achieved students can then progress to the 12-month MSc Marketing programme.

Learning and teaching

During the year you will undertake a major independent research dissertation, which must be related to an international marketing issue. Academic members of the Marketing Group will suggest topics consistent with their ongoing research, or you can choose a topic that is directly related to your chosen career path.

There are a host of potential topics for an international marketing dissertation.

Topics have included:

  • International marketing strategies for a new cosmetics brand
  • Comparative analysis of Nestle’s marketing strategies in Europe and Africa
  • Positioning strategies for car manufacturers in China
  • Launching and licensing new magazine concepts in Thailand
  • Standardisation vs adaptation in international advertising
  • The impact of country of origin on the marketability of Georgian wines
  • Evaluating franchising vs concessions for an international fashion brand

The home of Birmingham Business School is University House, conveniently situated on the edge of the main campus opposite the main gate of the University. To the elegant old house of 1908, that houses staff rooms and social space, a new multi-million pound state of-the-art teaching and learning complex has been added giving a unique combination of historic elegance and cutting-edge facilities.

Our students benefit from advanced teaching technology. All fifteen lecture theatres and seminar rooms contain comprehensive audio-visual equipment and sound systems, as well as wireless connectivity and data projection. Three large PC clusters add to computing facilities already available to students across the campus. The main lecture theatre, seating 200, is often utilised outside term-time as a conference facility for local industry.

Birmingham Business School’s brand new Postgraduate Teaching Centre opened its doors to students in autumn 2016. The building is called the Alan Walters Building after the noted economist of the same name. The high quality facilities provide a dedicated space for the Business School’s postgraduate students, and includes communal areas for studying and group work, which will look out over the Green Heart when completed in 2019.

Employability

Recent graduates from our two conversion programmes (MSc Marketing and MSc International Marketing) have gone on to work in a wide range of careers in companies such as Microsoft, Ogilvy & Mather, American Express, Accenture, Whitbread, Beiersdorf, DaimlerChrysler, AstraZeneca, Tesco, AC Nielsen, Mazda Motors, Leo Burnett, Nissan, both in the UK and in their home country for returning international students. 

Strong industry links

We enjoy active and close links with industry and the financial community. Many of our programmes have input from organisations such as GE, Biersdorf and Accenture. Companies such as HSBC, BP, Unilever and Deloitte visit the School to run workshops and business games, ensuring that you have the opportunity to put the theory you have learned into practice.

Particular programmes also offer the ability to obtain first-hand experience in the form of either work placements abroad or UK based consultancy projects with companies such as Jaguar, Aston Villa Football Club and Cadbury.

Careers in Business

Careers in Business is a dedicated service for postgraduate Business School students. We’ll help you in all aspects of your career management, from planning your job-seeking strategies, applying for jobs, preparing for interviews and assessment centres and developing your essential employability skills. At the start of your programme you will receive an email from our team, giving details of how you can access Careers in Business Online. Please get in touch to find out how our Careers in Business team can support you.



Read less
Strategic marketing needs high-level skills, critical awareness of current issues and challenges, and the ability to respond rapidly to ever-changing markets. Read more

Strategic marketing needs high-level skills, critical awareness of current issues and challenges, and the ability to respond rapidly to ever-changing markets. This MSc is designed for graduates and practising managers already familiar with basic marketing concepts. Here, you will develop an advanced knowledge and understanding of contemporary and complex issues facing marketers, deepening your insights into the theory and practice of specialist aspects of marketing.

Recognised by the Economic and Social Research Council (ESRC) and accredited by the Chartered Institute of Marketing (CIM), this programme offers you the unique opportunity to access consultancy projects to enhance your learning, strengthening your existing critical thinking, research, communications and personal skills and equipping you for your highly rewarding marketing or consulting career.

Course details

Designed for recent graduates or practising managers who are already familiar with basic marketing concepts, this programme will enable you to develop advanced knowledge and understanding of contemporary and complex strategic challenges facing marketers, and to deepen your insights in the theory and practice of specialist aspects of marketing.

The suite of MSc Marketing programmes have been approved and accredited by The Chartered Institute of Marketing (CIM) and is recognised by the ESRC for research training.

The programme will develop your critical thinking, research and communications skills and, uniquely, will feature consultancy projects as a vehicle for learning and as a means of developing further personal skills for later marketing and consulting careers.

Programme content

The programme will focus on developing your knowledge and understanding of marketing through advanced modules on Contemporary Issues in Strategic Marketing, Strategic Management and Marketing Analytics, Problem Solving & Strategic Marketing as Practice. Subsequently you will deepen your understanding by undertaking a live consultancy project alongside a range of specialist elective modules (including Retail Marketing, Strategic Brand Management, Strategic Environmental Sustainability and Marketing Communications). The final component of the programme is an individual consulting project and dissertation, adding a further opportunity to apply theory to practice and a further company experience for your CV. 

On this programme our students have undertaken live consultancy projects with a range of top companies – for example, Cadbury, Hobbs, Honeywell, Land Rover/Jaguar, Cogent Elliot, TRW, Helix and Aston Villa Football Club. These consultancy projects will give you valuable experience and substantially enhance your marketing career prospects. Graduates from the programme have moved into a range of marketing and consultancy roles with top UK and international companies.

Learning and teaching

During the year you will undertake a major independent research dissertation, which must be related to an international marketing issue. Some topics may be suggested and sponsored by commercial companies, which provides an opportunity to undertake research which will have a real impact on marketing decision making. Academic members of the Marketing Group will suggest topics consistent with their ongoing research, or you can choose a topic that is directly related to your chosen career path.

There are a host of potential topics for an international marketing dissertation.

Topics have included:

  • International marketing strategies for a new cosmetics brand
  • Comparative analysis of Nestle’s marketing strategies in Europe and Africa
  • Positioning strategies for car manufacturers in China
  • Launching and licensing new magazine concepts in Thailand
  • Standardisation vs adaptation in international advertising
  • The impact of country of origin on the marketability of Georgian wines
  • Evaluating franchising vs concessions for an international fashion brand

The home of Birmingham Business School is University House, conveniently situated on the edge of the main campus opposite the main gate of the University. To the elegant old house of 1908, that houses staff rooms and social space, a new multi-million pound state of-the-art teaching and learning complex has been added giving a unique combination of historic elegance and cutting-edge facilities.

Our students benefit from advanced teaching technology. All fifteen lecture theatres and seminar rooms contain comprehensive audio-visual equipment and sound systems, as well as wireless connectivity and data projection. Three large PC clusters add to computing facilities already available to students across the campus. The main lecture theatre, seating 200, is often utilised outside term-time as a conference facility for local industry.

Birmingham Business School’s brand new Postgraduate Teaching Centre opened its doors to students in autumn 2016. The building is called the Alan Walters Building after the noted economist of the same name. The high quality facilities provide a dedicated space for the Business School’s postgraduate students, and includes communal areas for studying and group work, which will look out over the Green Heart when completed in 2019.

Employability

Recent graduates from our marketing programmes have gone on to work in a wide range of careers in companies such as Microsoft, Ogilvy & Mather, American Express, Accenture, Whitbread, Beiersdorf, DaimlerChrysler, AstraZeneca, Tesco, AC Nielsen, Mazda Motors, Leo Burnett, Nissan, both in the UK and in their home country for returning international students. 

Strong industry links

We enjoy active and close links with industry and the financial community. Many of our programmes have input from organisations such as GE, Biersdorf and Accenture. Companies such as HSBC, BP, Unilever and Deloitte visit the School to run workshops and business games, ensuring that you have the opportunity to put the theory you have learned into practice. Particular programmes also offer the ability to obtain first-hand experience in the form of either work placements abroad or UK based consultancy projects with companies such as Jaguar, Aston Villa Football Club and Cadbury.

Careers in Business

Careers in Business is a dedicated service for postgraduate Business School students. We’ll help you in all aspects of your career management, from planning your job-seeking strategies, applying for jobs, preparing for interviews and assessment centres and developing your essential employability skills. At the start of your programme you will receive an email from our team, giving details of how you can access Careers in Business Online. Please get in touch to find out how our Careers in Business team can support you.



Read less
What’s the secret of successful marketing? Our MSc explores the art and science of marketing, and the techniques that successful professionals use. Read more
What’s the secret of successful marketing? Our MSc explores the art and science of marketing, and the techniques that successful professionals use. Join us, sharpen your skills and open up an exciting career.

See the website http://www.anglia.ac.uk/study/postgraduate/marketing

Our course will suit you whether you’re already working in marketing, or new to the subject and hoping to move into a marketing role in the future.

Marketing has expanded beyond anyone’s expectations with the advent of mobile communications and social media. Our course has been designed to make sure you gain a good grasp of these new technologies, as well as more traditional marketing techniques such as conducting market research and communicating effectively across a number of channels.

More than ever before, organisations are demanding proof that their marketing is working. And so we also look at measurable and classifiable marketing techniques, and aim to give you the skills and knowledge to quantify and qualify your marketing campaigns.

Our course brings you into close contact with a wide range of specialists from the fields of business and marketing. Many of our tutors maintain close links with the Chartered Institute of Marketing (CiM), and our course follows the Institute's guidelines.

You'll benefit from resources and facilities specifically designed for our marketing and business students. They include an innovative, computer-based 3D marketing simulation game that allows you to engage with key concepts of marketing.

More generally, Lord Ashcroft International Business School is one of the largest business schools in the east of England. You'll be able to use our state-of-the-art teaching and learning facilities, study areas, campus libraries with online databases containing professional journals, plus our Virtual Learning Environment (VLE) through which you can access study resources and help.

See the website http://www.anglia.ac.uk/study/postgraduate/marketing

Careers

Professionals with digital marketing skills are in high demand. You could choose to work in a marketing agency or digital communications company, or you may find a role with the in-house marketing department of a company in a different field.

Core modules

Research Methods for Business and Management
Marketing Planning
Principles of Marketing Management
Digital Marketing Communications
Marketing Strategy Simulation
International Marketing and Brand Management
Postgraduate Major Project

Assessment

We’ll assess you in a number of ways to make sure you acquire a solid understanding of both the theoretical and practical elements of marketing. You'll carry out individual assignments and group presentations through which you can demonstrate your newly-acquired skills, such as data management and manipulation and the synthesis of ideas.

Your faculty

The Lord Ashcroft International Business School is one of the largest business schools in the East of England, with nearly 100 full-time teaching staff and approximately 6,000 students from more than 100 countries.

Our striking and award-winning business school building in Chelmsford, as well as new buildings in Cambridge, offer the most advanced learning technologies. We’re well-recognised for our centres of excellence by students, employers and professional bodies alike.

What makes us stand out is that our courses don't just give you sound academic knowledge – they’re at the cutting edge of current business practice and highly relevant to employers. This is owing to the close links we have with the business community and the partnerships we've developed with a wide variety of businesses and public service organisations.

We're interested in people who are confident, ambitious and ready to take the challenge of making a difference in the world of business. If that's you, we'd love to hear from you.

Read less
Advanced communications practitioners can give companies a strong competitive edge, taking their brand into global markets through well-executed advertising campaigns, targeted communications and clear, sustainable strategies. Read more

Advanced communications practitioners can give companies a strong competitive edge, taking their brand into global markets through well-executed advertising campaigns, targeted communications and clear, sustainable strategies. Our MSc is designed for graduates and practising managers already familiar with basic marketing concepts. Building on your existing skills, you will develop an advanced knowledge and understanding of integrated marketing communications within a strategic marketing context and managerial framework. 

Recognised by the Economic and Social Research Council (ESRC) and accredited by the Chartered Institute of Marketing (CIM), this programme will prepare you for a high-level career in marketing communications. You will develop your critical awareness of contemporary strategic marketing issues, have a clear understanding of the role of communications in marketing, and take a critical approach to planning, creating, managing and evaluating communications campaigns, incorporating both traditional and new media.

Course details

This programme is designed for recent graduates and practising managers already familiar with basic marketing concepts. It will enable you to develop advanced knowledge and understanding of the theory and practice of integrated marketing communications but within a strategic marketing context and managerial framework.

This programme is accredited by The Chartered Institute of Marketing (CIM).

The programme will develop your critical awareness of contemporary strategic marketing issues, the role of communications in marketing, and a critical approach to the principles and practice involved in planning, creating, managing and evaluating communication campaigns which incorporate both traditional and new media.

Programme content

Core modules include:

  • Contemporary Issues in Strategic Marketing
  • Marketing Analytics
  • Marketing Communications
  • Advertising and Sales Promotions
  • PR and Media Skills
  • Direct and Interactive Marketing

These are followed by the opportunity to deepen and apply your understanding of marketing communications through a range of specialist elective modules and a major personal research dissertation or company project.

Learning and teaching

Through working on two major consultancy projects you will develop an understanding of the principles and challenges of consulting in the communications sector and develop skills in facilitation, communication, negotiation, project management, problem-solving, relationship-handling, project leadership and team work. Part of your skills training will take place off campus at the university's Priestley Centre on Lake Coniston in Cumbria. 

Your projects will link to real live communication issues facing organisations – evaluating consumer reactions to recent advertising campaigns, developing media plans, evaluating approaches to branding, or developing new web designs. Your performance on your two projects (one group-based and one individual) will be evaluated not just on content but also your professionalism and client relations. Your second project will also form part of your dissertation. You will also have some media skills training as part of the programme.

There are a host of potential topics for an international marketing dissertation.

Topics have included:

  • International marketing strategies for a new cosmetics brand
  • Comparative analysis of Nestle’s marketing strategies in Europe and Africa
  • Positioning strategies for car manufacturers in China
  • Launching and licensing new magazine concepts in Thailand
  • Standardisation vs adaptation in international advertising
  • The impact of country of origin on the marketability of Georgian wines
  • Evaluating franchising vs concessions for an international fashion brand

The home of Birmingham Business School is University House, conveniently situated on the edge of the main campus opposite the main gate of the University. To the elegant old house of 1908, that houses staff rooms and social space, a new multi-million pound state of-the-art teaching and learning complex has been added giving a unique combination of historic elegance and cutting-edge facilities.

Our students benefit from advanced teaching technology. All fifteen lecture theatres and seminar rooms contain comprehensive audio-visual equipment and sound systems, as well as wireless connectivity and data projection. Three large PC clusters add to computing facilities already available to students across the campus. The main lecture theatre, seating 200, is often utilised outside term-time as a conference facility for local industry.

Birmingham Business School’s brand new Postgraduate Teaching Centre opened its doors to students in autumn 2016. The building is called the Alan Walters Building after the noted economist of the same name. The high quality facilities provide a dedicated space for the Business School’s postgraduate students, and includes communal areas for studying and group work, which will look out over the Green Heart when completed in 2019.

Employability

Recent graduates from our marketing programmes have gone on to work in a wide range of careers in companies such as Microsoft, Ogilvy & Mather, American Express, Accenture, Whitbread, Beiersdorf, DaimlerChrysler, AstraZeneca, Tesco, AC Nielsen, Mazda Motors, Leo Burnett, Nissan, both in the UK and in their home country for returning international students. 

Strong industry links

We enjoy active and close links with industry and the financial community. Many of our programmes have input from organisations such as GE, Biersdorf and Accenture. Companies such as HSBC, BP, Unilever and Deloitte visit the School to run workshops and business games, ensuring that you have the opportunity to put the theory you have learned into practice.

Particular programmes also offer the ability to obtain first-hand experience in the form of either work placements abroad or UK based consultancy projects with companies such as Jaguar, Aston Villa Football Club and Cadbury.

Careers in Business

Careers in Business is a dedicated service for postgraduate Business School students. We’ll help you in all aspects of your career management, from planning your job-seeking strategies, applying for jobs, preparing for interviews and assessment centres and developing your essential employability skills. At the start of your programme you will receive an email from our team, giving details of how you can access Careers in Business Online. Please get in touch to find out how our Careers in Business team can support you.



Read less
The Marketing programme includes an all-important approach to management decision-making as well as a set of business functions. Marketing is indispensable in top management's choices of served markets, competitors, and business portfolios. Read more
The Marketing programme includes an all-important approach to management decision-making as well as a set of business functions. Marketing is indispensable in top management's choices of served markets, competitors, and business portfolios. Customers are central to marketing, which to a large extent involves making promises to customers and then meeting the expectations thus created. This is accomplished through the firm's own value creation activities, but also through support for the value creation process of customers, channel members and other stakeholders. These activities and processes are often international in scope, which is reflected in the content of the different courses in various ways. The international aspect of the marketing programme is also evident in the international faculty and study body, as well as in the possibility to study abroad for a semester.

Thus, the marketing programme prepares you for a wide range of international management careers within the private and public sectors including:

- consulting
- entrepreneurial management
- innovation management
- communication management

The programme in Marketing qualifies you in state-of-the-art approaches to each of the following marketing policy areas:

- innovation and channel management
- product/market selection
- pricing and profit planning
- marketing research
- customer relationship
- communications management

These areas will be taught in individual courses and integrated into an advanced course on marketing management and strategy.

PROGRAMME STRUCTURE

PREREQUISITE COURSES
In the first semester four prerequisite courses offer you an advanced insight into the theories of social sciences that are crucial for the understanding, definition and solution of marketing problems.

The Marketing Research course gives you a set of tools and models that are essential for the design and evaluation of empirical studies that can support decisions in the marketing policy areas. The course will cover major research tasks and methods including the construction of questionnaires, scale development, observational methods, response models and choice models.

The Marketing in Context course enable students to identify and analyse the stakeholders, flows and interactions, which are impacted by and which impacts on particular changes in the boundary conditions of a marketing system. Also, you will be able to analyse macro-marketing environments and marketing systems in order to develop strategies, which further the aims of the focal stakeholders, whether these are private companies, governmental and/or non-governmental organisation.

Economics of Strategy
This course studies how firms create a competitive advantage and maintain it, and analyses strategic choices regarding the boundaries of the firm, the incentive mechanisms and the organisational structure that will best serve their strategies.

The Economic Psychology covers the fundamentals of human behaviour in economic contexts, from a social cognition perspective as well as from a judgment and decision-making perspective. The course applies fundamental theories and methods to key areas in marketing, including consumer and industrial buyer behaviour, marketing management, pricing, communication, innovation, and relationship marketing.

SPECIALISATION COURSES
The second semester comprises the following compulsory specialisation courses

Marketing Communication discusses the role of communication as well as of how the integration of several communication tools may support to achievement of the overall goal of the firm’s communication strategy.

Pricing Strategy provides an introduction to the firm’s pricing problem and provides practical techniques to understanding price setting in the context of the firm’s customers, costs and competition.

Innovation Management focuses on understanding the challenges, mechanisms and approaches for the management of innovation.

Managing Marketing Channels and Networks presents the concepts and analytical tools needed to design, build and manage distribution channels and networks.

Customer Relationship Management provides an insight into the theoretical and conceptual foundations of CRM, how CRM can enhance organisational performance and the role of measuring and managing customer satisfaction, customer loyalty and customer profitability.

Marketing Management and Strategy ends the semester by focusing on marketing management from a strategic perspective, combining and linking all policy areas to decision-making at top management level.

In the third semester you can choose elective courses within your areas of interest. The courses can either be taken at Aarhus BSS during the semester, at the AU Summer University or at one of our more than 300 partner universities abroad. You can also participate in internship programmes either in Denmark or abroad.

The fourth semester is devoted to the final thesis. You may choose the topic of the thesis freely and so get a chance to concentrate on and specialise in a specific field of interest. The thesis may be written in collaboration with another student or it may be the result of your individual effort. When the thesis has been submitted, it is defended before the academic advisor as well as an external examiner.

Read less
This is the only MA programme in History and Philosophy of Art offered by a British university in Paris and taught in English. Read more
This is the only MA programme in History and Philosophy of Art offered by a British university in Paris and taught in English.

It provides a structured introduction to the postgraduate study of the history and philosophy of art and is intended for graduates in art history, philosophy and related subjects, such as fine art. It gives you the opportunity to pursue your interest in visual art at advanced level and within an interdisciplinary context, to develop a high level of expertise in topics in history and philosophy of art and to prepare for doctoral research in history of art or philosophy of art.

You spend the entire year in the French capital, which allows you to participate in excursions to prominent cultural locations and make use of research resources that are only available in Paris. You have the unique opportunity to study the arts at postgraduate level within the context of a city that has been at the very centre of many crucial artistic and art theoretical developments in the past few centuries.

Students interested in taking this MA as a part-time option would take two modules each year (one per term), plus the dissertation in the final year. The programme can also be studied in Canterbury only or with the year shared between Canterbury and Paris.

About the Department of History & Philosophy of Art

The History of Art Department within the School of Arts provides opportunities for graduate study with well-established researchers in the fields of art history, philosophy of art and aesthetics. Staff research covers contemporary art and aesthetics, modernism, the history and philosophy of portraiture, the historiography of art and the Cold War, biographical monographs, the photograph (in its historical, contemporary and critical contexts), and the historical interplay of image, theory and institutions from the Renaissance to the present (especially European and North American).

Studying art as a postgraduate at the University of Kent in Paris will give you the opportunity to experience our rich resources of academic expertise and participate in the activities of the multidisciplinary Aesthetics Research Centre and the Art History and Visual Cultures Research Centre. Our research and teaching will engage you in a dialogue with aesthetic, conceptual and historical perspectives.

Course Structure

The following modules are indicative of those offered on this programme. This list is based on the current curriculum and may change year to year in response to new curriculum developments and innovation.

The programme will require you to study a combination of compulsory and optional modules. The core compulsory modules are:

Key Concepts and Classic Texts in History and Philosophy of Art
Modern Art in Paris
Dissertation
In order to allow you to explore other subject areas that interest you will have the option to take one of the modules from other programmes that are on offer at the Paris campus:

From the Idea of a City to Philosophies of Urban Design
Architecture and Cities 1840s-1960s
Modernism and Paris
Film and Modernity
Paris and the European Enlightenment
Identity, Trauma and Sexuality in Modern French Literature
Paris: Reality and Representation
Best of Enemies: Images of Britain and France in the 19th and 20th Centuries
Religion and European Thought
Key Concepts and Classic Texts in History and Philosophy of Art
Modern Art in Paris
History & Philosophy of Art Dissertation

Careers

Arts postgraduates have gone on to work in a range of professions, from museum positions and teaching roles to marketing and gallery assistants. Our graduates have found work with Tate Britain, the V&A, Museum of Childhood and other arts, culture and heritage-related organisations.

Read less
Your programme of study. If you are interested in the arts and you would like to monetise or create opportunity from the wide range of art forms, Aberdeen offer a programme which looks at the ways you can do just that and get paid for your efforts. Read more

Your programme of study

If you are interested in the arts and you would like to monetise or create opportunity from the wide range of art forms, Aberdeen offer a programme which looks at the ways you can do just that and get paid for your efforts. The programme doesn't ask for both an art or business degree before entry but you should have general knowledge of the arts markets in galleries and museums. There are wide ranging galleries and museums internationally, some of which have UNESCO world heritage status and are able to draw in massive crowds, others struggle due to location or subject matter. It is for you to realise how these specialist areas can grow and benefit from visitors and how to draw out the value which makes somebody want to visit a specific attraction or buy a specific genre of art.

Within the programme you also discover the masters of deception within the art world and how forgeries and copies are made of well known works and less well known works within painting, drawing, sketching, sculpture and other art forms made famous by past masters. This is a fascinating world of 'Fake of Fortune' where you scrutinise every piece of evidence to decide. There is certainly a lot of interest in the art world made famous by experts on the BBC in the art world but you are not limited to this area, you can widen your interests within museums and galleries to learn curation and exhibiting different art forms.

The MLitt will appeal to you if you enjoy the visual arts of any kind and you want to embark on and international career in the art trade, heritage sector or museums. If you come from an arts background but want to learn the business side of things and the law regarding art purchase and copyright since origination and sale this is a great way of doing this and if you are from a business background but you have always had interests in the arts you get to learn about art forms, curation, exhibitions and periods of art rapidly.

Courses listed for the programme

  • Academic Writing for Divinity, History and Philosophy
  • Business Economics
  • Marketing Decision Making
  • Connoisseurship: Art in Scotland
  • Art and Business
  • Art and Business Dissertation

If you have no background in History of Art you may wish to take Modern Art

  • Marketing Communications
  • Business Model Innovation
  • The Leadership Challenge
  • Cultural Property Issues: Law, Art, and Museums
  • Curating an Exhibition
  • Developing A Theory of Practise: Learning and Museums
  • Qualification MLitt

Find out more detail by visiting the programme web page

Why study at Aberdeen?

  • University of Aberdeen is set in beautiful 'Old Aberdeen' with a wealth of museums and heritage at your disposal. The university also hosts some known works of art, painted by Scottish artists
  • The University works with known trade arts dealers including Hauser & Wirth, White Cube, Christies, Barbican Arts Centre, Weiss Gallery, The Scottish Gallery, Drum Castle and more
  • You learn the essentials of business combined with knowledge of arts markets and methods of showing works

Where you study

  • University of Aberdeen
  • Full Time or Part Time
  • 12 Months or 24 Months
  • September

International Student Fees 2017/2018

Find out about fees

*Please be advised that some programmes have different tuition fees from those listed above and that some programmes also have additional costs.

Scholarships

View all funding options on our funding database via the programme page

Living in Aberdeen

Find out more about:

Your Accommodation

Campus Facilities

Find out more about living in Aberdeen and living costs



Read less
This 10-month program focuses on the analysis of contemporary art work and the understanding of evolving demands of the art market in a global context. Read more
This 10-month program focuses on the analysis of contemporary art work and the understanding of evolving demands of the art market in a global context. The techniques of management, communication, marketing and the knowledge of law and regulations contribute in providing the expertise required when working in the field of contemporary art.

Based in the heart of Paris, on the premises of IESA Art & Culture, students are within easy access to all the major Parisian museums, auction houses and contemporary art galleries. Class visits to the most prominent contemporary art museums, galleries, and auction houses are organized to allow students to dialogue with curators, art historians, and gallerists.

Study trips to art centers in France are organized during each semester to allow students to network with seasoned professionals in the art sector.

Structure

The program consists of 3 trimesters:

2 trimesters of classwork (Oct-Dec/ Jan-March) and a trimester dedicated to internships (April-June) allowing students to gain professional experience (Jan-March).

During the last two trimesters, students will work on a personal project to be presented in front of a professional jury in order to validate the certificate.

Each trimester contains 200 contact hours over a 10-week period. Courses are taught in English.

Students are attributed a mentor for personalized coaching and will follow group methodology sessions to guide them in the research and development of their personal project.

1st trimester:

The History of the Contemporary Art in Europe and United States; the Economics of the Contemporary Art Market; Art Law; Art and Project Management; Communication and the Marketing, Research, Development and Management of Artistic projects (content, business plan, legal structure, communication, marketing); visits and workshops with professionals.

2nd trimester:

The Current and Future Art Markets, the History of Contemporary Art Outside of Europe; E-communication and E-marketing of Art and Luxury Products; Negotiating Sales of Art Objects; Promoting Artistic Projects, a Brand, Artists, and Contemporary Art and Luxury Products; Exhibition planning; Visits and Workshops with professionals; Methodology; mentoring sessions.

3rd trimester:

Full-time internship, methodology sessions, sessions with mentor to follow up on personal projects.

Read less
The MSc Fashion Marketing Management degree at Cardiff Met is a dynamic and exciting course that blends fashion, marketing and management principles to equip you for a career within the global fashion industry. Read more

The MSc Fashion Marketing Management degree at Cardiff Met is a dynamic and exciting course that blends fashion, marketing and management principles to equip you for a career within the global fashion industry. The overall aim of the programme is to develop fashion marketers who can run and successfully integrate at a managerial level in a broad range of fashion organisations and marketing environments. 

The course will be ideal for graduates motivated by the desire to launch or develop an existing career in the fashion industry. Central to our MSc Fashion Marketing Management degree is the opportunity to integrate marketing theory with and principles with practice, especially in relation to your own career needs.

You will gain critical insights into the needs and desires of fashion consumers, understand the importance of brand marketing in fashion and the international scope of the fashion industry. You will explore aspects such as fashion buying and merchandising including trend prediction, supply chain management and fashion forecasting.

You will discover the art of effectively communicating with a variety of fashion customers using both digital and traditional methods through our Multi-Channel Fashion Marketing module. Finally you will apply your knowledge and understanding to creating marketing strategies within International Fashion and Brand Management focusing on all levels of the industry, from fast fashion to luxury brands.

Achieving all of this means our approach to teaching goes beyond merely presenting you with sets of theories and principles of marketing. Instead it extends to you being able to evaluate the usefulness of these theories and principles in practice through the use of case studies and 'live' projects. We believe this programme will give the skills and knowledge to excel within the fashion industry by being equipped with the insights, education and critical understanding needed to operate in what is a dynamic and ever-changing global industry. 

Course Content

The programme is comprised of three distinct stages, Postgraduate Certificate (PGCert) Fashion Marketing, Postgraduate Diploma (PGDIP) Fashion Marketing, and MSc Strategic Fashion Marketing, with a range of compulsory taught modules (120 credits), and a non-taught element (60 credits). The MSc will be awarded on successful completion of 180 credits.

Term 1: (Certificate = Completing 60 credits):

• Multi-channel Fashion Marketing (20 credits) • Strategic Fashion Buying and Product Management (20 credits) including Trend Prediction, Supply Chain and Fashion Forecasting • Modern Marketing Research for Fashion (20 credits) 

Term 2: (Diploma = Completion of stage 1 and an additional 60 credits): 

• Understanding the Fashion Consumer (20 credits) • International Fashion and Luxury Brand Management (20 credits) • Academic Research for Business (20 credits) 

Term 3: (Masters = Completion of stages 1 & 2) and: 

• Dissertation (60 credits) or • Fashion Marketing Plan (60 credits)

•Or Optional Creativity, Marketing and Enterprise (20 credits) and International Fashion Research Project (40 Credits) 

Learning & Teaching

The course is delivered with a mixture of lectures and seminars. Many of the assessments will be based on real world cases and therefore specialist guest speakers and visits to businesses will also form part of the learning journey. At Master’s level, self-management and independent research and study is expected with students being directed and encouraged to deepen their understanding of particular areas of Marketing. Moodle is used as an interactive VLE but the development of a learning community is particularly prevalent at Cardiff Metropolitan with excellent student support. 

Assessment

Assessment on the programme is mixed and will include a variety of formats. You are assessed throughout the course on the basis of coursework and presentations, many of which are focused on real-life cases studies. 

Employability & Careers

The MSc Fashion Marketing Management degree has been designed for people wanting a successful and rewarding marketing career in the Fashion Industry. Expected career paths include but are not limited to:

  • Buying and Merchandising  
  • Positions in Advertising  
  • Fashion Brand Management  
  • Public Relations and Publicity  
  • Fashion Writing  
  • Fashion Marketing and Consumer Research  
  • Sales and Brand Development  
  • International Fashion Marketing Strategy

Additionally the course is excellent preparation for continuing your study at MPhil or PhD at Cardiff Metropolitan University. 



Read less
This Masters degree gives you the opportunity to study in two European countries and achieve two Master's awards within one year. Read more

This Masters degree gives you the opportunity to study in two European countries and achieve two Master's awards within one year. Take advantage of the leading management and digital expertise at ESCEM School of Business and Management (France) and University of Greenwich's Business School (UK).

As part of this programme, you will also undertake a work placement which will equip you with essential skills necessary for your future career. 

You will strengthen your intercultural competence, learn how to develop integrated communications strategies, and benefit from both institutions' extensive networks.

This course is designed to provide graduates and professionally qualified managers with understandings of key aspects of marketing communications and the necessary skills to research, assess and evaluate aspects of the communications mix.

Two Master's awards

On completion of the requirements of both institutions, you will be awarded two degrees:

  • MA Strategic Marketing Communications from the University of Greenwich and,
  • MSc International Marketing Communications from ESCEM School of Business and Management in France.

The entire programme is delivered in English and no knowledge of French is required.

Location

The first term is located at our Greenwich Campus in London and the second is Tours Campus in France. The third term is usually in the UK or another chosen country by negotiation. 

University of Greenwich Business School

Greenwich Campus is on a World Heritage Site on the banks of the River Thames. We enjoy strong links with industry and work with employers to develop relevant programmes accredited by professional bodies. We were the first UK University to offer a specialist degree in marketing communications and continue to develop our innovative portfolio. 

ESCEM School of Business and Management

ESCEM puts students into real business situations, pushing them to explore new ways of learning and encourage independent thinking. Campuses are located in Tours, Orléans and Poitiers which welcome more than 65,000 students a year.

You will be taught in Tours which is listed as a UNESCO World Heritage Site and a perfect example of French art, history and excellence. It is a metropolis in the heart of the Loire chateaux valley and is host to several international competitive clusters, know as a tech hub.

Find out more about ESCEM Tours Campus: http://www.escem.fr/en

Scholarship

A limited number of students may be eligible for a scholarship through the Erasmus+ overseas exchange programme. Further details will be provided upon successful receipt of an unconditional/conditional offer on the programme.

Outcomes

This degree aims to:

  • Foster a creative yet systematic approach to problem-solving in communications via both academic and practical activities in the UK and France
  • Develop, improve and extend your analytical, conceptual, research and consultancy skills in strategic marketing via industrial links in the UK and France
  • Provide you with a set of tools and a range of skills to become a more effective communicator, negotiator and coach.

What you'll study

Term 1 University of Greenwich courses (60 credits)

  • Foundations of Scholarship
  • Developing Advertising and Promotional Strategy (30 credits)
  • Inside the Customer's Mind (15 credits)
  • Research Methods (15 credits)

Term 2 ESCEM courses (60 credits)

  • International Negotiations in Marketing and Communications (10 credits)
  • International Public Relations and Sponsorship (10 credits)
  • Branding Strategy in International Business (15 credits)
  • Communications and Social Media Marketing (10 credits)
  • Global Communication Strategies (10 credits)
  • Business Strategy Simulation (5 credits)

Term 3 Cross sessional - Recruiting Institution

  • Dissertation Project (30 credits)
  • Work Placement (30 credits)

Assessment

You will be assessed through a wide range of methods, including individual and group presentations, tests, reports, essays, article reviews, examinations and a project.

Professional recognition

Students can usually gain exemptions from Chartered Institute of Marketing and Institute of Direct Marketing examinations.

Careers

You will be able to work as a marketing/marketing communications manager, brand strategist, social media strategist, corporate media executive, marketing research manager or marketing/communication consultant in a wide range of multinational companies, non-government and public sector organisations, and consultancies.

Employability

You can reach out to top employers through our dedicated Business School Employability Office (BSEO).

Our team focuses on developing your employment skills through CV support, interview skills workshops and guidance through mentors to progress in the industry. 

The BSEO team was shortlisted for the Times Higher Education Leadership and Management Awards; which shows their dedication to actively support career development.

Industry contacts

Industry experts provide guest lectures, career development advice and curriculum input. Sector professionals are involved in developing content and teaching on various courses.

As part of our continuing Big Picture guest seminar series, senior executives are invited to pass on their insights and experience.

Extracurricular activities

The student Marketing Society has over 100 members. The Society combines a mixture of academic and social activities. It's a great chance to hear about the industry from experts, previous speakers include IBM and Mediacom, and an opportunity for you to create business contacts.

Our marketing students achieved first place in the latest national marketing competition organised by the Institute of Direct and Digital Marketing.

Rankings

Our marketing programmes are ranked among the top five for student satisfaction and second overall in London by the Complete University Guide 2017.

Greenwich is one of the top two most globally diverse universities in the UK, US, Australia and New Zealand, by Hotcourses Diversity Index.

We have also been named as one of the "most international" universities on the planet by Times Higher Education magazine (2016).



Read less

Show 10 15 30 per page



Cookie Policy    X