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Masters Degrees (Art Marketing)

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ESCP Europe's MSc in Marketing & Creativity is an 18-month programme taught in English at our. London. and. Paris. campuses. Its groundbreaking curriculum integrates traditional. Read more

ESCP Europe's MSc in Marketing & Creativity is an 18-month programme taught in English at our London and Paris campuses. Its groundbreaking curriculum integrates traditional lectures and creative seminars, as well as a professional internship, thesis, direct experience in a developing market, and consultancy project for a corporate client.


The application process for the January 2019 intake of the MSc in Marketing & Creativity is now open! Click here to begin yours

Choose "Master - Master of Sciences" in the "Admission" section after having created your account.

Aimed at postgraduates holding Honours degrees in any discipline, the MSc in Marketing and Creativity course offers all the elements of a high-level MSc programme and an innovative approach which places creativity at its very core. Our graduates excel in their subsequent dynamic careers by learning to unleash the value of creativity both in themselves and in those around them.

The creativity element is infused throughout the MSc in Marketing and Creativity's 18-month programme and reflected in the illustrative cases and best practices from the creative industries. Specialist seminars on fashion, design, architecture, film, music, language, art, theatre and advertising are built in throughout thanks to our partnerships with UK and European beacons of creativity. Students benefit from studying in both London and Paris, two of the world's recognised centres of creative excellence, as well as from the support of the School's outstanding world-class faculty.

By pairing this unique focus with almost 200 years of expertise, we provide MMK students with one of the most striking, thought-provoking and – above all – career-broadening Marketing masters currently available.

Please note, the MSc in Marketing and Creativity programme is taught entirely in English and has only one intake per year (January).

Is our MSc in Marketing and Creativity right for you?

Yes, if you are a looking for:

  • an accredited generalist postgraduate marketing programme that places the value of creativity at the centre of marketing practice
  • a ground-breaking programme that brings together creative minds to teach a fresh approach to marketing
  • a practical programme in which you launch your future career with support from a network of creative professionals
  • an insightful programme based on decades of experience in teaching marketing at the postgraduate level by a world-class faculty
  • an innovative programme that reflects the most up-to-date thinking in marketing so you can run ahead of the curve in this fast-changing field
  • an international programme that brings together perspectives and experiences from across Europe
  • a value-focused programme that lets you enhance your creative talents to develop outstanding skills and mindset for a successful marketing career

There are many Masters in Marketing out there, but there are none quite as innovative as ESCP Europe's MSc in Marketing and Creativity. We look forward to your application!

Key Features

With its focus on creativity, the programme integrates a strong core curriculum in marketing with practical applications, highly relevant cases, best practice examples and an exploration of creative disciplines. It features:

  • An eight-month taught course (January to October) with a practical approach to marketing and creativity. (Please note that including internship and thesis portions, the programme's length is 18 months in total.)
  • Seminars offered in conjunction with our partners in leading creative fields
  • Opportunities to attend seminars on one or more of the other ESCP Europe campuses
  • A supervised team-based marketing consultancy project
  • The support of our London and Paris-based marketing faculty, careers services, network of corporate partners and alumni
  • A (minimum) 16-week individual internship
  • A professional research thesis
  • A unique approach to education that we like to call 'Not By The Book'.
  • Read more about our highly successful techniques


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This MA provides a structured introduction to the postgraduate study of the history and philosophy of art. This programme allows you to spend your first term at our Canterbury campus with full access to its excellent facilities. Read more
This MA provides a structured introduction to the postgraduate study of the history and philosophy of art.

This programme allows you to spend your first term at our Canterbury campus with full access to its excellent facilities. For the spring term you relocate to our Paris centre to study in a historic corner of Montparnasse. This programme can also be studied in Paris only.

Particular focuses include contemporary art, photography, Renaissance art, medieval art, 18th-century British painting, 19th-century French painting, modernism, aesthetics and the philosophy of art and film. You may elect to take a Philosophy of Art & Aesthetics pathway, which draws on the expertise of our Aesthetics Research Group.

The programme is intended for graduates in art history, philosophy and cognate subjects, such as fine art. It gives you the opportunity to pursue your interest in visual art at advanced level, to develop a high level of expertise in topics in history and philosophy of art and to prepare for doctoral research in history of art or philosophy of art.

Visit the website https://www.kent.ac.uk/courses/postgraduate/99/history-and-philosophy-of-art-paris

About the Department of History & Philosophy of Art

The History & Philosophy of Art Department provides opportunities for graduate study with well-established researchers in the fields of art history, philosophy of art and aesthetics. Staff research covers contemporary art and aesthetics, modernism, theories of art, the historiography of art and the Cold War; biographical monographs, the photograph (in its historical, contemporary and critical contexts), and the historical interplay of image, theory and institutions from the Renaissance to the present (especially European and North American).

Developing areas of interest include the cultural and historical significance of the print, and the role of performance and new media in contemporary art practices. In particular, postgraduates have the opportunity to participate in the activities of the multidisciplinary Aesthetics Research Centre and the Art History and Visual Cultures Research Centre. There is also a full programme of visiting speakers from across the constituent subject areas within the School of Arts, which includes Film and Drama.

Modules

The following modules are indicative of those offered on this programme. This list is based on the current curriculum and may change year to year in response to new curriculum developments and innovation. Most programmes will require you to study a combination of compulsory and optional modules. You may also have the option to take modules from other programmes so that you may customise your programme and explore other subject areas that interest you.

HA838 - Key Concepts and Classic Texts in History and Philosophy of Art (30 credits)
HA841 - Modern Art in Paris (30 credits)
HA898 - History & Philosophy of Art Dissertation (60 credits)

Assessment

Assessment is by two assignments per module and the dissertation.

Programme aims

This programme aims to:

- provide you with a focused programme of taught postgraduate study in history and philosophy of art

- provide you with a taught foundation for subsequent postgraduate research

- enable you to acquire or deepen your knowledge and understanding of the historical and contemporary topics within the history of art and philosophy of art

- enable you to develop your art historical and philosophical skills beyond that expected of an undergraduate

- enable you to develop, articulate and defend art historical and philosophical ideas as they relate to art

- enable you to engage with historical and contemporary theoretical thought about the arts from art historical and philosophical perspectives.

Study support

Postgraduate resources
There is a large and wide-ranging library holding for History & Philosophy of Art, covering the fields of painting, sculpture, architecture, photography, aesthetics and contemporary visual communications. There is a substantial stock of periodicals, online access to e-journals and a slide library with well over 100,000 images, covering areas such as contemporary art, visual cultures, garden history and the film still, as well as traditional media. Kent is ideally located for access to galleries in London and on the continent.

In 2010, we moved into the purpose-built, and RIBA award-winning, Jarman Building located at the centre of the Canterbury campus. The new building is home to the Studio 3 Gallery and a range of teaching and social spaces as well as a dedicated postgraduate centre.

Support
All postgraduate students are offered research skills training and the opportunity to take part in reading groups and research seminars at departmental, school and faculty level. Research students have the added opportunity for funded conference attendance. There is also a dedicated student support office at our Canterbury campus, which can offer support and guidance throughout your studies, in addition to an office in Paris.

In recent years, several members of the History & Philosophy of Art Department, both full-time and part-time, have been awarded University prizes for excellence in student support, curriculum innovation and research-based teaching – an ethos which we seek to extend to the postgraduate community.

Dynamic publishing culture
Staff publish regularly and widely in journals, conference proceedings and books. Among others, they have recently contributed to: British Journal of Aesthetics; Art History; History of Photography; Journal of Aesthetics and Art Criticism; Journal of Visual Arts Practice; and The Philosophical Quarterly.

Global Skills Award
All students registered for a taught Master's programme are eligible to apply for a place on our Global Skills Award Programme (http://www.kent.ac.uk/graduateschool/skills/programmes/gsa.html). The programme is designed to broaden your understanding of global issues and current affairs as well as to develop personal skills which will enhance your employability

Research areas

The Department has a collective interest in developing interdisciplinary projects, including projects informed by art history and philosophy of art or aesthetics. Shared areas of research interest include: photography, art theory from the Renaissance to recent times and contemporary art.

Careers

Arts postgraduates have gone on to work in a range of professions, from museum positions and teaching roles to marketing and gallery assistants. Our graduates have found work with Tate Britain, the V&A, Museum of Childhood and other arts, culture and heritage-related organisations.

Find out how to apply here - https://www.kent.ac.uk/courses/postgraduate/apply/

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This MA provides a structured introduction to the postgraduate study of the history and philosophy of art. Particular focuses include contemporary art, photography, Renaissance art, medieval art, 18th-century British painting, 19th-century French painting, modernism, aesthetics and the philosophy of art and film. Read more
This MA provides a structured introduction to the postgraduate study of the history and philosophy of art. Particular focuses include contemporary art, photography, Renaissance art, medieval art, 18th-century British painting, 19th-century French painting, modernism, aesthetics and the philosophy of art and film. You may elect to take a Philosophy of Art & Aesthetics strand.

The MA gives you the opportunity to pursue your interest in visual art at advanced level, to develop a high level of expertise in topics in history and philosophy of art, and to prepare for doctoral research in history of art or philosophy of art.

The programme is also available at split site between Canterbury and Paris.
https://www.kent.ac.uk/arts/study/postgraduate.html

About the Department of History & Philosophy of Art

The History & Philosophy of Art Department within the School of Arts, provides opportunities for graduate study with well-established researchers in the fields of art history, philosophy of art and aesthetics. Staff research covers contemporary art and aesthetics, modernism, theories of art, the historiography of art and the Cold War; biographical monographs, the photograph (in its historical, contemporary and critical contexts), and the historical interplay of image, theory and institutions from the Renaissance to the present (especially European and North American).

Developing areas of interest include the cultural and historical significance of the print, and the role of performance and new media in contemporary art practices, which draw upon our links with other subjects within the School of Arts and the Faculty of Humanities. In particular, postgraduates have the opportunity to participate in the activities of the multidisciplinary Aesthetics Research Centre and the Art History and Visual Cultures Research Centre. There is also a full programme of visiting speakers from across the constituent subject areas within the School of Arts, which includes Film and Drama.

Modules

The following modules are indicative of those offered on this programme. This list is based on the current curriculum and may change year to year in response to new curriculum developments and innovation. Most programmes will require you to study a combination of compulsory and optional modules. You may also have the option to take modules from other programmes so that you may customise your programme and explore other subject areas that interest you.

HA898 - Philosophy of Art Dissertation (60 credits)
HA838 - Key Concepts and Classic Texts in History and Philosophy of Art (30 credits)

Assessment

Assessment is by coursework and the dissertation.

Programme aims

This programme aims to:

- provide you with a focused programme of taught postgraduate study in history and philosophy of art

- provide you with a taught foundation for subsequent postgraduate research

- enable you to acquire or deepen your knowledge and understanding of the historical and contemporary topics within the history of art and philosophy of art

- enable you to develop your art historical and philosophical skills beyond that expected of an undergraduate

- enable you to develop, articulate and defend art historical and philosophical ideas as they relate to art

- enable you to engage with historical and contemporary theoretical thought about the arts from art historical and philosophical perspectives.

Study support

Postgraduate resources
There is a large and wide-ranging library holding for History & Philosophy of Art, covering the fields of painting, sculpture, architecture, photography, aesthetics and contemporary visual communications. There is a substantial stock of periodicals, online access to e-journals and a slide library with well over 100,000 images, covering areas such as contemporary art, visual cultures, garden history and the film still, as well as traditional media. Kent is ideally located for access to galleries in London and on the continent.

In 2010, we moved into the purpose-built, and RIBA award-winning, Jarman Building located at the centre of the Canterbury campus. The new building is home to the Studio 3 Gallery and a range of teaching and social spaces as well as a dedicated postgraduate centre.

Support
All postgraduate students are offered research skills training and the opportunity to take part in reading groups and research seminars at departmental, school and faculty level. Research students have the added opportunity for funded conference attendance. There is also a dedicated student support office at our Canterbury campus, which can offer support and guidance throughout your studies, in addition to an office in Paris.

In recent years, several members of the History & Philosophy of Art Department, both full-time and part-time, have been awarded University prizes for excellence in student support, curriculum innovation and research-based teaching – an ethos which we seek to extend to the postgraduate community.

Dynamic publishing culture
Staff publish regularly and widely in journals, conference proceedings and books. Among others, they have recently contributed to: British Journal of Aesthetics; Art History; History of Photography; Journal of Aesthetics and Art Criticism; Journal of Visual Arts Practice; and The Philosophical Quarterly.

Global Skills Award
All students registered for a taught Master's programme are eligible to apply for a place on our Global Skills Award Programme (http://www.kent.ac.uk/graduateschool/skills/programmes/gsa.html). The programme is designed to broaden your understanding of global issues and current affairs as well as to develop personal skills which will enhance your employability.

Research areas

The Department has a collective interest in developing interdisciplinary projects, including projects informed by art history and philosophy of art or aesthetics. Shared areas of research interest include: photography, art theory from the Renaissance to recent times and contemporary art.

Careers

Arts postgraduates have gone on to work in a range of professions, from museum positions and teaching roles to marketing and gallery assistants. Our graduates have found work with Tate Britain, the V&A, Museum of Childhood and other arts, culture and heritage-related organisations.

Find out how to apply here - https://www.kent.ac.uk/courses/postgraduate/apply/

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The MA in History and Philosophy of Art (with a term in Rome) provides a structured introduction to postgraduate study of the history and philosophy of art. Read more

The MA in History and Philosophy of Art (with a term in Rome) provides a structured introduction to postgraduate study of the history and philosophy of art.

It includes a term in Rome where we run the MA with the American University of Rome. A range of themes and approaches are considered in this MA with a particular focus on medieval, Renaissance and Baroque art in Italy. The first term is taught in Canterbury.

During the term in Rome you will study the art of Rome first hand, visiting relevant sites and museums, with options to study the history of Rome and specific artists. Kent staff are present for part of the spring term in Rome to ensure continuity of academic guidance and pastoral support. The campus is located in the Monteverde district of Rome, a picturesque district with a wide range of shops and amenities. From nearby Trastevere, it is a short bus-ride to the historic centre of Rome with its astonishing range of Roman sites, monuments, churches and museums.

The programme is intended for graduates in art history and other arts subjects. It gives you the opportunity to pursue your interest in visual art at advanced level, to develop a high level of expertise in topics in history and philosophy of art and to prepare for doctoral research in history of art.

Visit the website https://www.kent.ac.uk/courses/postgraduate/1694/history-of-art-rome

About the Department of History of Art

The History of Art Department within the School of Arts, provides opportunities for graduate study with well-established researchers in the fields of art history, philosophy of art and aesthetics. Staff research covers contemporary art and aesthetics, modernism, theories of art, the historiography of art and the Cold War; biographical monographs, the photograph (in its historical, contemporary and critical contexts), and the historical interplay of image, theory and institutions from the Renaissance to the present (especially European and North American).

Postgraduates have the opportunity to participate in the activities of the multidisciplinary Aesthetics Research Centre and the Art History and Visual Cultures Research Centre. There is also a full programme of visiting speakers from across the constituent subject areas within the School of Arts, which includes Film and Drama.

Course structure

You take one core module and one optional module during your first term in Canterbury and your second term in Rome. Over the course of these two terms you discuss with the course director your ideas and plans for your 15,000-word dissertation. The writing of the dissertation takes place in the summer with completion in August.

Modules

The following modules are indicative of those offered on this programme. This list is based on the current curriculum and may change year to year in response to new curriculum developments and innovation.

Term 1 (Canterbury):

Compulsory modules:

HA838 - Key Concepts and Classic Texts in History and Philosophy of Art

One option from:

HA826 - History and Theory of Curating

FI812 - Advanced Film Theory

FR872 - Theories of Art in Modern French Thought

HA826 - History and Theory of Curating

HA835 - A Matter of Taste: The Art and Aesthetics of Food and Drink

HA898 Dissertation

Term 2 (Rome):

Compulsory Module:

HA833 Discovering Rome in Rome: Arts in Rome from antiquity to the present day

One option from:

Optional modules in Rome are taken through the American University in Rome and change each year. Past options have included:

- Michelangelo in Rome

This seminar on Michelangelo examines the work of the Renaissance master; his sculpture, painting, architecture and literary production. His works are investigated within their specific historical context, focusing on issues of commission, iconography, censorship, biography, historiography and aesthetics. An excursion to Florence is also planned. Beyond a complete comprehension of Michelangelo’s work, the course aims toward a mastery of art historical research skills, the evaluation of current scholarship and independent critical thought on art.

Term 3: Dissertation

HA833 - Discovering Rome in Rome: Arts in Rome from Antiquity to the Present Da (30 credits)

HA838 - Key Concepts and Classic Texts in History and Philosophy of Art (30 credits)

HA898 - History & Philosophy of Art Dissertation (60 credits)

Assessment

Assessment is by two assignments per module and the dissertation.

Programme aims

This programme aims to:

- provide you with a focused programme of taught postgraduate study in history and philosophy of art; enhanced through the opportunity to study for one term in Rome

- provide you with a taught foundation for subsequent postgraduate research

- enable you to acquire or deepen your knowledge and understanding of the historical and contemporary topics within the history of art and philosophy of art

- enable you to develop your art historical and philosophical skills beyond that expected of an undergraduate; especially through study abroad and site visits

- enable you to develop, articulate and defend art historical and philosophical ideas as they relate to art

- provide access to enhanced intercultural awareness and understanding through the opportunity to study for one term in Rome

- enable you to engage with historical and contemporary theoretical thought about the arts from art historical and philosophical perspectives

- provide opportunities for the development of personal, communication and research skills and other key skills appropriate for graduate employment both in industry and in the public sector.

Research areas

The Department has a collective interest in developing interdisciplinary projects, including projects informed by art history and philosophy of art or aesthetics. Shared areas of research interest include: photography, art theory from the Renaissance to recent times and contemporary art.

Careers

Arts postgraduates have gone on to work in a range of professions, from museum positions and teaching roles to marketing and gallery assistants. Our graduates have found work with Tate Britain, the V&A, Museum of Childhood and other arts, culture and heritage-related organisations.

Find out how to apply here - https://www.kent.ac.uk/courses/postgraduate/apply/



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This full-time graduate program provides an in-depth study of the relationships between art, law and business and how they influence the commercial art world. Read more

This full-time graduate program provides an in-depth study of the relationships between art, law and business and how they influence the commercial art world. It combines rigorous academic coursework with hands-on practical training and workshops.

 Emphasizing practice over theory, the program introduces students to the foundational tools, skills and concepts of the art market, law and business. These are all essential prerequisites for anyone wishing to work in the current global art marketplace. 

The core pedagogical strategy for the Christie's Education, Art, Law and Business program is based on the premise that utilizing the lens of commerce and law to view art and the art market will serve to enhance our understanding of how the global art market functions. Through this non-traditional approach to the study and examination of art and art markets, students will develop uncommon insight into the dynamics that influence markets.

Our program goal is the training of students across the three disciplines of art, law and business resulting in graduates who are equally conversant in art and in commerce and who, therefore, will have the necessary transferable skills to make a smooth professional transition into the global art world. With unparalleled access access to art market professionals working at Christie's, students will learn from and interface with, the current leading practitioners of the art market. As part of the curriculum, students will travel to domestic and international art destinations to meet with professionals working across the art market landscape, including art fairs, museums, special exhibitions, conferences, galleries and art investment vehicles.

Over 15 months of intensive study, students take a combined 40 credits to complete their degree. The program concludes with a final term that is exclusively focused on a mandatory internship and an independent capstone project that are each instrumental in helping students to activate their professional careers. 

Who should apply

The program is designed for recent undergraduates as well as existing professionals from other disciplines who wish to gain access to the global art market. Our program is best suited for those aiming to start careers in the management, administration and strategy of commercial entities within the international art world and creative industries. Graduates typically go onto careers in auction houses, galleries, art fairs and other art related businesses in areas that include business management, business strategy, client services, marketing, public relations and risk management. 

Student Learning Results

- Gain an advanced understanding of the structure and inner workings of the commercial art world

- Acquire in-depth knowledge of the art auction business

- Develop transferable professional business skills in finance, accounting, marketing and strategy

- Build personal art business networks through extensive opportunities to interface with leading art world professionals across the art market landscape

- Become familiar with current research resources for art law and art business

- Be prepared for employment in the commercial art world and the creative industries worldwide

Additional Admissions Requirements

NOTES: International students enrolled in this program are eligible for F1 Student Visas. Details on how to apply for a visa are included in your admissions packet after being accepted into the program. Students enrolled in the Master of Arts in Art, Law and Business are eligible for federal financial aid, for details email

All admissions materials, including recommendation letters, must be submitted in hard copy to Christie's Admissions 1230 Avenue of the Americas, 20th Floor, New York, NY 10020.

-Completed admission application form

-Non-refundable application fee of $95

-Resume

-Bachelor’s degree or the equivalent international degree

-Official transcripts from all post-secondary institutions attended. All transcripts, diplomas or academic records must be official documents issued by the college or university and provided in the original language in a sealed envelope. Transcripts in other languages must be accompanied by English translations certified by official translation professionals or agencies

-All international transcripts must be accompanied by an equivalency report from World Education Services, WES.org

-Essay statement, 2–3 pages on why you are interested in the program

-Sample of writing, no more than 10 pages, which can be taken from undergraduate work

-Official GRE score report (optional)

-Official TOEFL scores report if applicable

-Three letters of academic or professional recommendation from writers who know the applicant’s abilities well. Letters should be sent in hard copy on letter head with original signatures

-Personal interview (by invitation only). Invitations will be sent once all application materials have been submitted

More information on program content, available resources and accreditation

Please visit this link http://www.christies.edu/new-york/courses/masters-art-law-business.aspx



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Business to business, customer relationships, internal communications… marketing an organisation’s products or services makes you an ambassador of the brand, a key part in its commercial and reputational success. Read more

Business to business, customer relationships, internal communications… marketing an organisation’s products or services makes you an ambassador of the brand, a key part in its commercial and reputational success. This programme is for graduates from all disciplines, and explores the principles, theoretical concepts and practice of marketing, with a strong emphasis on current thinking and contemporary issues. This programme is accredited by the Chartered Institute of Marketing.

Recognised by the Economic and Social Research Council (ESRC) and accredited by the Chartered Institute of Marketing, this programme is run and supported by experienced academics and marketing practitioners. Globally renowned for their expertise, they will give you significant insights into key areas of marketing, including brand marketing; advertising; consumer behaviour and innovation and strategy.

Course details

Programme content

The programme involves six taught modules, including four core modules (Consumer Behaviour, Marketing Management, Marketing Research and Marketing Strategy and planning) followed by a number of specialist modules such as Retail Marketing, Strategic Brand Management, Strategic Environmental Sustainability and Marketing Communications. You will also undertake a substantial research dissertation on a marketing topic of your choice. Recent dissertations have included investigations in areas such as interactive marketing, marketing communications and retail marketing.

This programme is accredited by the Chartered Institute of Marketing.

For recent graduates and practising managers already familiar with basic marketing concepts, please also see our Marketing Communications MSc and Strategic Marketing and Consulting MSc programmes.

Programme details

The 12-month full-time programme begins at the end of September. The first nine months are spent developing knowledge through six or seven taught modules, comprising four compulsory modules and two/three specialist modules chosen from a list of options designed to give you flexibility.

A 24 month MSc Marketing programme is also available where students first take a nine month general business qualification, Graduate Diploma in Business Administration (GDBA) if they do not meet the 12 month course requirements. If a satisfactory performance on this GDBA is achieved students can then progress to the 12-month MSc Marketing programme.

Learning and teaching

During the year you will undertake a major independent research dissertation, which must be related to an international marketing issue. Academic members of the Marketing Group will suggest topics consistent with their ongoing research, or you can choose a topic that is directly related to your chosen career path.

There are a host of potential topics for an international marketing dissertation.

Topics have included:

  • International marketing strategies for a new cosmetics brand
  • Comparative analysis of Nestle’s marketing strategies in Europe and Africa
  • Positioning strategies for car manufacturers in China
  • Launching and licensing new magazine concepts in Thailand
  • Standardisation vs adaptation in international advertising
  • The impact of country of origin on the marketability of Georgian wines
  • Evaluating franchising vs concessions for an international fashion brand

The home of Birmingham Business School is University House, conveniently situated on the edge of the main campus opposite the main gate of the University. To the elegant old house of 1908, that houses staff rooms and social space, a new multi-million pound state of-the-art teaching and learning complex has been added giving a unique combination of historic elegance and cutting-edge facilities.

Our students benefit from advanced teaching technology. All fifteen lecture theatres and seminar rooms contain comprehensive audio-visual equipment and sound systems, as well as wireless connectivity and data projection. Three large PC clusters add to computing facilities already available to students across the campus. The main lecture theatre, seating 200, is often utilised outside term-time as a conference facility for local industry.

Birmingham Business School’s brand new Postgraduate Teaching Centre opened its doors to students in autumn 2016. The building is called the Alan Walters Building after the noted economist of the same name. The high quality facilities provide a dedicated space for the Business School’s postgraduate students, and includes communal areas for studying and group work, which will look out over the Green Heart when completed in 2019.

Employability

Recent graduates from our two conversion programmes (MSc Marketing and MSc International Marketing) have gone on to work in a wide range of careers in companies such as Microsoft, Ogilvy & Mather, American Express, Accenture, Whitbread, Beiersdorf, DaimlerChrysler, AstraZeneca, Tesco, AC Nielsen, Mazda Motors, Leo Burnett, Nissan, both in the UK and in their home country for returning international students. 

Strong industry links

We enjoy active and close links with industry and the financial community. Many of our programmes have input from organisations such as GE, Biersdorf and Accenture. Companies such as HSBC, BP, Unilever and Deloitte visit the School to run workshops and business games, ensuring that you have the opportunity to put the theory you have learned into practice.

Particular programmes also offer the ability to obtain first-hand experience in the form of either work placements abroad or UK based consultancy projects with companies such as Jaguar, Aston Villa Football Club and Cadbury.

Careers in Business

Careers in Business is a dedicated service for postgraduate Business School students. We’ll help you in all aspects of your career management, from planning your job-seeking strategies, applying for jobs, preparing for interviews and assessment centres and developing your essential employability skills. At the start of your programme you will receive an email from our team, giving details of how you can access Careers in Business Online. Please get in touch to find out how our Careers in Business team can support you.



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Strategic marketing needs high-level skills, critical awareness of current issues and challenges, and the ability to respond rapidly to ever-changing markets. Read more

Strategic marketing needs high-level skills, critical awareness of current issues and challenges, and the ability to respond rapidly to ever-changing markets. This MSc is designed for graduates and practising managers already familiar with basic marketing concepts. Here, you will develop an advanced knowledge and understanding of contemporary and complex issues facing marketers, deepening your insights into the theory and practice of specialist aspects of marketing.

Recognised by the Economic and Social Research Council (ESRC) and accredited by the Chartered Institute of Marketing (CIM), this programme offers you the unique opportunity to access consultancy projects to enhance your learning, strengthening your existing critical thinking, research, communications and personal skills and equipping you for your highly rewarding marketing or consulting career.

Course details

Designed for recent graduates or practising managers who are already familiar with basic marketing concepts, this programme will enable you to develop advanced knowledge and understanding of contemporary and complex strategic challenges facing marketers, and to deepen your insights in the theory and practice of specialist aspects of marketing.

The suite of MSc Marketing programmes have been approved and accredited by The Chartered Institute of Marketing (CIM) and is recognised by the ESRC for research training.

The programme will develop your critical thinking, research and communications skills and, uniquely, will feature consultancy projects as a vehicle for learning and as a means of developing further personal skills for later marketing and consulting careers.

Programme content

The programme will focus on developing your knowledge and understanding of marketing through advanced modules on Contemporary Issues in Strategic Marketing, Strategic Management and Marketing Analytics, Problem Solving & Strategic Marketing as Practice. Subsequently you will deepen your understanding by undertaking a live consultancy project alongside a range of specialist elective modules (including Retail Marketing, Strategic Brand Management, Strategic Environmental Sustainability and Marketing Communications). The final component of the programme is an individual consulting project and dissertation, adding a further opportunity to apply theory to practice and a further company experience for your CV. 

On this programme our students have undertaken live consultancy projects with a range of top companies – for example, Cadbury, Hobbs, Honeywell, Land Rover/Jaguar, Cogent Elliot, TRW, Helix and Aston Villa Football Club. These consultancy projects will give you valuable experience and substantially enhance your marketing career prospects. Graduates from the programme have moved into a range of marketing and consultancy roles with top UK and international companies.

Learning and teaching

During the year you will undertake a major independent research dissertation, which must be related to an international marketing issue. Some topics may be suggested and sponsored by commercial companies, which provides an opportunity to undertake research which will have a real impact on marketing decision making. Academic members of the Marketing Group will suggest topics consistent with their ongoing research, or you can choose a topic that is directly related to your chosen career path.

There are a host of potential topics for an international marketing dissertation.

Topics have included:

  • International marketing strategies for a new cosmetics brand
  • Comparative analysis of Nestle’s marketing strategies in Europe and Africa
  • Positioning strategies for car manufacturers in China
  • Launching and licensing new magazine concepts in Thailand
  • Standardisation vs adaptation in international advertising
  • The impact of country of origin on the marketability of Georgian wines
  • Evaluating franchising vs concessions for an international fashion brand

The home of Birmingham Business School is University House, conveniently situated on the edge of the main campus opposite the main gate of the University. To the elegant old house of 1908, that houses staff rooms and social space, a new multi-million pound state of-the-art teaching and learning complex has been added giving a unique combination of historic elegance and cutting-edge facilities.

Our students benefit from advanced teaching technology. All fifteen lecture theatres and seminar rooms contain comprehensive audio-visual equipment and sound systems, as well as wireless connectivity and data projection. Three large PC clusters add to computing facilities already available to students across the campus. The main lecture theatre, seating 200, is often utilised outside term-time as a conference facility for local industry.

Birmingham Business School’s brand new Postgraduate Teaching Centre opened its doors to students in autumn 2016. The building is called the Alan Walters Building after the noted economist of the same name. The high quality facilities provide a dedicated space for the Business School’s postgraduate students, and includes communal areas for studying and group work, which will look out over the Green Heart when completed in 2019.

Employability

Recent graduates from our marketing programmes have gone on to work in a wide range of careers in companies such as Microsoft, Ogilvy & Mather, American Express, Accenture, Whitbread, Beiersdorf, DaimlerChrysler, AstraZeneca, Tesco, AC Nielsen, Mazda Motors, Leo Burnett, Nissan, both in the UK and in their home country for returning international students. 

Strong industry links

We enjoy active and close links with industry and the financial community. Many of our programmes have input from organisations such as GE, Biersdorf and Accenture. Companies such as HSBC, BP, Unilever and Deloitte visit the School to run workshops and business games, ensuring that you have the opportunity to put the theory you have learned into practice. Particular programmes also offer the ability to obtain first-hand experience in the form of either work placements abroad or UK based consultancy projects with companies such as Jaguar, Aston Villa Football Club and Cadbury.

Careers in Business

Careers in Business is a dedicated service for postgraduate Business School students. We’ll help you in all aspects of your career management, from planning your job-seeking strategies, applying for jobs, preparing for interviews and assessment centres and developing your essential employability skills. At the start of your programme you will receive an email from our team, giving details of how you can access Careers in Business Online. Please get in touch to find out how our Careers in Business team can support you.



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What’s the secret of successful marketing? Our MSc explores the art and science of marketing, and the techniques that successful professionals use. Read more
What’s the secret of successful marketing? Our MSc explores the art and science of marketing, and the techniques that successful professionals use. Join us, sharpen your skills and open up an exciting career.

See the website http://www.anglia.ac.uk/study/postgraduate/marketing

Our course will suit you whether you’re already working in marketing, or new to the subject and hoping to move into a marketing role in the future.

Marketing has expanded beyond anyone’s expectations with the advent of mobile communications and social media. Our course has been designed to make sure you gain a good grasp of these new technologies, as well as more traditional marketing techniques such as conducting market research and communicating effectively across a number of channels.

More than ever before, organisations are demanding proof that their marketing is working. And so we also look at measurable and classifiable marketing techniques, and aim to give you the skills and knowledge to quantify and qualify your marketing campaigns.

Our course brings you into close contact with a wide range of specialists from the fields of business and marketing. Many of our tutors maintain close links with the Chartered Institute of Marketing (CiM), and our course follows the Institute's guidelines.

You'll benefit from resources and facilities specifically designed for our marketing and business students. They include an innovative, computer-based 3D marketing simulation game that allows you to engage with key concepts of marketing.

More generally, Lord Ashcroft International Business School is one of the largest business schools in the east of England. You'll be able to use our state-of-the-art teaching and learning facilities, study areas, campus libraries with online databases containing professional journals, plus our Virtual Learning Environment (VLE) through which you can access study resources and help.

See the website http://www.anglia.ac.uk/study/postgraduate/marketing

Careers

Professionals with digital marketing skills are in high demand. You could choose to work in a marketing agency or digital communications company, or you may find a role with the in-house marketing department of a company in a different field.

Core modules

Research Methods for Business and Management
Marketing Planning
Principles of Marketing Management
Digital Marketing Communications
Marketing Strategy Simulation
International Marketing and Brand Management
Postgraduate Major Project

Assessment

We’ll assess you in a number of ways to make sure you acquire a solid understanding of both the theoretical and practical elements of marketing. You'll carry out individual assignments and group presentations through which you can demonstrate your newly-acquired skills, such as data management and manipulation and the synthesis of ideas.

Your faculty

The Lord Ashcroft International Business School is one of the largest business schools in the East of England, with nearly 100 full-time teaching staff and approximately 6,000 students from more than 100 countries.

Our striking and award-winning business school building in Chelmsford, as well as new buildings in Cambridge, offer the most advanced learning technologies. We’re well-recognised for our centres of excellence by students, employers and professional bodies alike.

What makes us stand out is that our courses don't just give you sound academic knowledge – they’re at the cutting edge of current business practice and highly relevant to employers. This is owing to the close links we have with the business community and the partnerships we've developed with a wide variety of businesses and public service organisations.

We're interested in people who are confident, ambitious and ready to take the challenge of making a difference in the world of business. If that's you, we'd love to hear from you.

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With an emphasis on real-world skills and projects, this course has a strong vocational focus. The MSc in Marketing is designed to develop your understanding and competence in marketing. Read more

With an emphasis on real-world skills and projects, this course has a strong vocational focus.

The MSc in Marketing is designed to develop your understanding and competence in marketing. You will study a range of core and developing topics in this customer-orientated business discipline. You will develop a strong understanding of how marketing interacts with and contributes to other key business areas within an organisation. Understanding customers, marketing communication, marketing research, international strategic marketing, e-marketing and brand marketing are all integral to this degree.

If you have a relevant postgraduate diploma or professional award (such as the Chartered Institute of Marketing (CIM) Professional Postgraduate Diploma), then you may be able to join this programme at an advanced level.

Modules

  • Understanding Market and Customers
  • Marketing Communication
  • Marketing Research
  • International Strategic Marketing
  • e-Marketing
  • Brand Marketing

From 2018, the University of Gloucestershire Business School will move to a brand-new, state-of-the-art home at our Oxstalls campus in Gloucester. The £16 million development will be home to our Business, Marketing, Human Resource Management, Law and Accounting and Finance courses. Find out more about the new Business School and other developments with our virtual fly-through video and see where you could be taking your next steps towards a career in business.

Study style

Standard academic assignments are paired with employment-related, ‘problem–solving’ style assessments, allowing you to apply your theoretical understanding to real world challenges. You are provided with opportunities to work on real business scenarios in your modules.

The course culminates in a dissertation or a marketing case project, enabling you to specialise in an area of marketing that you find particularly interesting, and which you may wish to pursue in your marketing career. Assessment is 100% by coursework.

Advanced entry point for CIM qualification-holders

There are opportunities for graduates with a Charted Institute of Marketing (CIM) Professional Diploma, or equivalent, to enter this course at an advanced level. This means it is the perfect next step for those looking to further enhance their professional marketing qualifications.

Taught by research-active, experienced marketers

Our teaching staff have a wealth of experience, having worked as senior marketers for a range of organisations and across a variety of sectors. Each having different marketing specialisms, they are research-active and are at the forefront of developments within the profession.

Work on real industry projects

This course has a strong vocational focus and students are given opportunities to work on real business scenarios as part of their studies. As such, you will be able to put your learning into practice, tackling real-life business challenges.

Careers

The world of marketing offers a variety of careers in many types of organisation, of all sizes. Examples of the areas graduates can enter include market research, marketing management, marketing communications, brand management and customer relationship management.



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Advanced communications practitioners can give companies a strong competitive edge, taking their brand into global markets through well-executed advertising campaigns, targeted communications and clear, sustainable strategies. Read more

Advanced communications practitioners can give companies a strong competitive edge, taking their brand into global markets through well-executed advertising campaigns, targeted communications and clear, sustainable strategies. Our MSc is designed for graduates and practising managers already familiar with basic marketing concepts. Building on your existing skills, you will develop an advanced knowledge and understanding of integrated marketing communications within a strategic marketing context and managerial framework. 

Recognised by the Economic and Social Research Council (ESRC) and accredited by the Chartered Institute of Marketing (CIM), this programme will prepare you for a high-level career in marketing communications. You will develop your critical awareness of contemporary strategic marketing issues, have a clear understanding of the role of communications in marketing, and take a critical approach to planning, creating, managing and evaluating communications campaigns, incorporating both traditional and new media.

Course details

This programme is designed for recent graduates and practising managers already familiar with basic marketing concepts. It will enable you to develop advanced knowledge and understanding of the theory and practice of integrated marketing communications but within a strategic marketing context and managerial framework.

This programme is accredited by The Chartered Institute of Marketing (CIM).

The programme will develop your critical awareness of contemporary strategic marketing issues, the role of communications in marketing, and a critical approach to the principles and practice involved in planning, creating, managing and evaluating communication campaigns which incorporate both traditional and new media.

Programme content

Core modules include:

  • Contemporary Issues in Strategic Marketing
  • Marketing Analytics
  • Marketing Communications
  • Advertising and Sales Promotions
  • PR and Media Skills
  • Direct and Interactive Marketing

These are followed by the opportunity to deepen and apply your understanding of marketing communications through a range of specialist elective modules and a major personal research dissertation or company project.

Learning and teaching

Through working on two major consultancy projects you will develop an understanding of the principles and challenges of consulting in the communications sector and develop skills in facilitation, communication, negotiation, project management, problem-solving, relationship-handling, project leadership and team work. Part of your skills training will take place off campus at the university's Priestley Centre on Lake Coniston in Cumbria. 

Your projects will link to real live communication issues facing organisations – evaluating consumer reactions to recent advertising campaigns, developing media plans, evaluating approaches to branding, or developing new web designs. Your performance on your two projects (one group-based and one individual) will be evaluated not just on content but also your professionalism and client relations. Your second project will also form part of your dissertation. You will also have some media skills training as part of the programme.

There are a host of potential topics for an international marketing dissertation.

Topics have included:

  • International marketing strategies for a new cosmetics brand
  • Comparative analysis of Nestle’s marketing strategies in Europe and Africa
  • Positioning strategies for car manufacturers in China
  • Launching and licensing new magazine concepts in Thailand
  • Standardisation vs adaptation in international advertising
  • The impact of country of origin on the marketability of Georgian wines
  • Evaluating franchising vs concessions for an international fashion brand

The home of Birmingham Business School is University House, conveniently situated on the edge of the main campus opposite the main gate of the University. To the elegant old house of 1908, that houses staff rooms and social space, a new multi-million pound state of-the-art teaching and learning complex has been added giving a unique combination of historic elegance and cutting-edge facilities.

Our students benefit from advanced teaching technology. All fifteen lecture theatres and seminar rooms contain comprehensive audio-visual equipment and sound systems, as well as wireless connectivity and data projection. Three large PC clusters add to computing facilities already available to students across the campus. The main lecture theatre, seating 200, is often utilised outside term-time as a conference facility for local industry.

Birmingham Business School’s brand new Postgraduate Teaching Centre opened its doors to students in autumn 2016. The building is called the Alan Walters Building after the noted economist of the same name. The high quality facilities provide a dedicated space for the Business School’s postgraduate students, and includes communal areas for studying and group work, which will look out over the Green Heart when completed in 2019.

Employability

Recent graduates from our marketing programmes have gone on to work in a wide range of careers in companies such as Microsoft, Ogilvy & Mather, American Express, Accenture, Whitbread, Beiersdorf, DaimlerChrysler, AstraZeneca, Tesco, AC Nielsen, Mazda Motors, Leo Burnett, Nissan, both in the UK and in their home country for returning international students. 

Strong industry links

We enjoy active and close links with industry and the financial community. Many of our programmes have input from organisations such as GE, Biersdorf and Accenture. Companies such as HSBC, BP, Unilever and Deloitte visit the School to run workshops and business games, ensuring that you have the opportunity to put the theory you have learned into practice.

Particular programmes also offer the ability to obtain first-hand experience in the form of either work placements abroad or UK based consultancy projects with companies such as Jaguar, Aston Villa Football Club and Cadbury.

Careers in Business

Careers in Business is a dedicated service for postgraduate Business School students. We’ll help you in all aspects of your career management, from planning your job-seeking strategies, applying for jobs, preparing for interviews and assessment centres and developing your essential employability skills. At the start of your programme you will receive an email from our team, giving details of how you can access Careers in Business Online. Please get in touch to find out how our Careers in Business team can support you.



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This is the only MA programme in History and Philosophy of Art offered by a British university in Paris and taught in English. Read more

This is the only MA programme in History and Philosophy of Art offered by a British university in Paris and taught in English.

It provides a structured introduction to the postgraduate study of the history and philosophy of art and is intended for graduates in art history, philosophy and related subjects, such as fine art. It gives you the opportunity to pursue your interest in visual art at advanced level and within an interdisciplinary context, to develop a high level of expertise in topics in history and philosophy of art and to prepare for doctoral research in history of art or philosophy of art.

You spend the entire year in the French capital, which allows you to participate in excursions to prominent cultural locations and make use of research resources that are only available in Paris. You have the unique opportunity to study the arts at postgraduate level within the context of a city that has been at the very centre of many crucial artistic and art theoretical developments in the past few centuries.

Students interested in taking this MA as a part-time option would take two modules each year (one per term), plus the dissertation in the final year. The programme can also be studied in Canterbury only or with the year shared between Canterbury and Paris.

Find more information here: https://www.kent.ac.uk/courses/postgraduate/762/history-and-philosophy-of-art-in-paris

About the Department of History & Philosophy of Art

The History of Art Department within the School of Arts provides opportunities for graduate study with well-established researchers in the fields of art history, philosophy of art and aesthetics. Staff research covers contemporary art and aesthetics, modernism, the history and philosophy of portraiture, the historiography of art and the Cold War, biographical monographs, the photograph (in its historical, contemporary and critical contexts), and the historical interplay of image, theory and institutions from the Renaissance to the present (especially European and North American).

Studying in Paris

Studying art as a postgraduate at the University of Kent in Paris will give you the opportunity to experience our rich resources of academic expertise and participate in the activities of the multidisciplinary Aesthetics Research Centre and the Art History and Visual Cultures Research Centre. Our research and teaching will engage you in a dialogue with aesthetic, conceptual and historical perspectives.

Find out more about the Paris School of Arts and Culture here: https://www.kent.ac.uk/paris/

Course Structure

The following modules are indicative of those offered on this programme. This list is based on the current curriculum and may change year to year in response to new curriculum developments and innovation.

The programme will require you to study a combination of compulsory and optional modules. The core compulsory modules are:

  • Key Concepts and Classic Texts in History and Philosophy of Art
  • Modern Art in Paris
  • Dissertation

In order to allow you to explore other subject areas that interest you will have the option to take one of the modules from other programmes that are on offer at the Paris campus:

  • From the Idea of a City to Philosophies of Urban Design
  • Architecture and Cities 1840s-1960s
  • Modernism and Paris
  • Film and Modernity
  • Paris and the European Enlightenment
  • Identity, Trauma and Sexuality in Modern French Literature
  • Paris: Reality and Representation
  • Best of Enemies: Images of Britain and France in the 19th and 20th Centuries
  • Religion and European Thought
  • Key Concepts and Classic Texts in History and Philosophy of Art
  • Modern Art in Paris
  • History & Philosophy of Art Dissertation

Careers

Arts postgraduates have gone on to work in a range of professions, from museum positions and teaching roles to marketing and gallery assistants. Our graduates have found work with Tate Britain, the V&A, Museum of Childhood and other arts, culture and heritage-related organisations.

https://www.kent.ac.uk/arts/whychooseus/employability/index.html



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This is for you if. you are interested in marketing for the creative industries that support and manage artistic endeavours or you already work within a creative organisation. Read more

This is for you if... you are interested in marketing for the creative industries that support and manage artistic endeavours or you already work within a creative organisation.

Our innovative MSc Marketing for the Creative Industries will offer an insight into marketing in the context of the creative industries, relating to organisations that focus on creative areas such as art, fashion, music, film, graphic design, dramatic arts and digital design. You will be taught by lecturers who have worked and published in the field of cultural and creative marketing and the course reflects contemporary developments in research and practice in marketing in creative organisations.

Connections will also be made with the research and industry community in creative and cultural field, via visiting speakers and live projects.

The course content reflects a growing trend towards a synergy between the arts and marketing in businesses, particularly in the UK. In addition to studying traditional and digital marketing theory and practice, you will learn the importance of social and environmental sustainability for businesses. You will gain teamwork, planning and organisation skills to prepare you for roles in organisations within the creative industries in both the public and private sector. You will also develop analytical skills to help interpret marketing theory in the context of the creative industries, enabling you to undertake projects as marketing consultants and advisors, through live projects with practitioners from both local and national organisations.

Semester 1

Semester one covers the principles of marketing theory and practice, establishing a solid base for marketing application and addressing issues in contemporary marketing. In the Creative Marketing module you will learn how to identify major theoretical approaches to branding, consumer behaviour and consumption in relation to the creative industries.

  • Principles of Marketing
  • Consumption and the Creative Industries 

Semester 2

In semester two you will focus on marketing research practices and methods in preparation for your dissertation. Your second core module will involve the the discussion of the important of studying marketing planning and communications for the formulation and implementation of marketing strategies within the creative industries.

  • Research Methods for Marketing
  • Strategies for Creative Marketing and Innovation

Plus a 15,000 word dissertation

Modules shown represent choices available to current students. The range of modules available and the content of any individual module may change in future years.

Why Leicester?

  • Our multi-disciplinary approach to management draws on anthropology, cultural studies, economics, sociology, politics and psychology – as well as traditional management theories.
  • We are a member of the Chartered Association of Business Schools and hold a Small Business Charter Award in recognition of our role in helping to kick-start British enterprise.
  • We are a proud signatory to PRME – the Principles for Responsible Management Education, organised by the United Nations and business schools worldwide.

Teaching and learning

You will be taught through a mixture of methods, including seminars, lectures, group work, case study analysis and guided reading.

You will be assigned a personal tutor who has a pastoral role and can offer support and advice.

Additionally you will benefit from workshops, visiting speakers and industry visits. There is the option of field-work sessions carried out locally and in at least one other city chosen each year.

Your work will be assessed through assignments and examinations, plus a 15,000-word dissertation.

Careers and employability

Our Business, Management and Human Resource courses have been developed with the professional in mind and offer many opportunities for career enhancement. Our courses are both intellectually stimulating and relevant to career needs, a fact endorsed by over 20,000 School of Business graduates from about 100 countries.

By taking the MSc Marketing for the Creative Industries, you will acquire academic and professional knowledge in the areas of marketing, consumer behaviour, marketing research, innovation, branding and communications, which will enhance your professional development and career prospects.

Our Career Development Service is here to support you, with advice on interviews, CVs, work experience, volunteering and more. From Freshers’ Week to Graduation and beyond, they are here to help you reach your professional goals.



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Your programme of study. If you are interested in the arts and you would like to monetise or create opportunity from the wide range of art forms, Aberdeen offer a programme which looks at the ways you can do just that and get paid for your efforts. Read more

Your programme of study

If you are interested in the arts and you would like to monetise or create opportunity from the wide range of art forms, Aberdeen offer a programme which looks at the ways you can do just that and get paid for your efforts. The programme doesn't ask for both an art or business degree before entry but you should have general knowledge of the arts markets in galleries and museums. There are wide ranging galleries and museums internationally, some of which have UNESCO world heritage status and are able to draw in massive crowds, others struggle due to location or subject matter. It is for you to realise how these specialist areas can grow and benefit from visitors and how to draw out the value which makes somebody want to visit a specific attraction or buy a specific genre of art.

Within the programme you also discover the masters of deception within the art world and how forgeries and copies are made of well known works and less well known works within painting, drawing, sketching, sculpture and other art forms made famous by past masters. This is a fascinating world of 'Fake of Fortune' where you scrutinise every piece of evidence to decide. There is certainly a lot of interest in the art world made famous by experts on the BBC in the art world but you are not limited to this area, you can widen your interests within museums and galleries to learn curation and exhibiting different art forms.

The MLitt will appeal to you if you enjoy the visual arts of any kind and you want to embark on and international career in the art trade, heritage sector or museums. If you come from an arts background but want to learn the business side of things and the law regarding art purchase and copyright since origination and sale this is a great way of doing this and if you are from a business background but you have always had interests in the arts you get to learn about art forms, curation, exhibitions and periods of art rapidly.

Courses listed for the programme

  • Academic Writing for Divinity, History and Philosophy
  • Business Economics
  • Marketing Decision Making
  • Connoisseurship: Art in Scotland
  • Art and Business
  • Art and Business Dissertation

If you have no background in History of Art you may wish to take Modern Art

  • Marketing Communications
  • Business Model Innovation
  • The Leadership Challenge
  • Cultural Property Issues: Law, Art, and Museums
  • Curating an Exhibition
  • Developing A Theory of Practise: Learning and Museums
  • Qualification MLitt

Find out more detail by visiting the programme web page

Why study at Aberdeen?

  • University of Aberdeen is set in beautiful 'Old Aberdeen' with a wealth of museums and heritage at your disposal. The university also hosts some known works of art, painted by Scottish artists
  • The University works with known trade arts dealers including Hauser & Wirth, White Cube, Christies, Barbican Arts Centre, Weiss Gallery, The Scottish Gallery, Drum Castle and more
  • You learn the essentials of business combined with knowledge of arts markets and methods of showing works

Where you study

  • University of Aberdeen
  • Full Time or Part Time
  • 12 Months or 24 Months
  • September

International Student Fees 2017/2018

Find out about fees

*Please be advised that some programmes have different tuition fees from those listed above and that some programmes also have additional costs.

Scholarships

View all funding options on our funding database via the programme page

Living in Aberdeen

Find out more about:

Your Accommodation

Campus Facilities

Find out more about living in Aberdeen and living costs



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This 10-month program focuses on the analysis of contemporary art work and the understanding of evolving demands of the art market in a global context. Read more
This 10-month program focuses on the analysis of contemporary art work and the understanding of evolving demands of the art market in a global context. The techniques of management, communication, marketing and the knowledge of law and regulations contribute in providing the expertise required when working in the field of contemporary art.

Based in the heart of Paris, on the premises of IESA Art & Culture, students are within easy access to all the major Parisian museums, auction houses and contemporary art galleries. Class visits to the most prominent contemporary art museums, galleries, and auction houses are organized to allow students to dialogue with curators, art historians, and gallerists.

Study trips to art centers in France are organized during each semester to allow students to network with seasoned professionals in the art sector.

Structure

The program consists of 3 trimesters:

2 trimesters of classwork (Oct-Dec/ Jan-March) and a trimester dedicated to internships (April-June) allowing students to gain professional experience (Jan-March).

During the last two trimesters, students will work on a personal project to be presented in front of a professional jury in order to validate the certificate.

Each trimester contains 200 contact hours over a 10-week period. Courses are taught in English.

Students are attributed a mentor for personalized coaching and will follow group methodology sessions to guide them in the research and development of their personal project.

1st trimester:

The History of the Contemporary Art in Europe and United States; the Economics of the Contemporary Art Market; Art Law; Art and Project Management; Communication and the Marketing, Research, Development and Management of Artistic projects (content, business plan, legal structure, communication, marketing); visits and workshops with professionals.

2nd trimester:

The Current and Future Art Markets, the History of Contemporary Art Outside of Europe; E-communication and E-marketing of Art and Luxury Products; Negotiating Sales of Art Objects; Promoting Artistic Projects, a Brand, Artists, and Contemporary Art and Luxury Products; Exhibition planning; Visits and Workshops with professionals; Methodology; mentoring sessions.

3rd trimester:

Full-time internship, methodology sessions, sessions with mentor to follow up on personal projects.

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The MSc Fashion Marketing Management degree at Cardiff Met is a dynamic and exciting course that blends fashion, marketing and management principles to equip you for a career within the global fashion industry. Read more

The MSc Fashion Marketing Management degree at Cardiff Met is a dynamic and exciting course that blends fashion, marketing and management principles to equip you for a career within the global fashion industry. The overall aim of the programme is to develop fashion marketers who can run and successfully integrate at a managerial level in a broad range of fashion organisations and marketing environments. 

The course will be ideal for graduates motivated by the desire to launch or develop an existing career in the fashion industry. Central to our MSc Fashion Marketing Management degree is the opportunity to integrate marketing theory with and principles with practice, especially in relation to your own career needs.

You will gain critical insights into the needs and desires of fashion consumers, understand the importance of brand marketing in fashion and the international scope of the fashion industry. You will explore aspects such as fashion buying and merchandising including trend prediction, supply chain management and fashion forecasting.

You will discover the art of effectively communicating with a variety of fashion customers using both digital and traditional methods through our Multi-Channel Fashion Marketing module. Finally you will apply your knowledge and understanding to creating marketing strategies within International Fashion and Brand Management focusing on all levels of the industry, from fast fashion to luxury brands.

Achieving all of this means our approach to teaching goes beyond merely presenting you with sets of theories and principles of marketing. Instead it extends to you being able to evaluate the usefulness of these theories and principles in practice through the use of case studies and 'live' projects. We believe this programme will give the skills and knowledge to excel within the fashion industry by being equipped with the insights, education and critical understanding needed to operate in what is a dynamic and ever-changing global industry. 

Course Content

The programme is comprised of three distinct stages, Postgraduate Certificate (PGCert) Fashion Marketing, Postgraduate Diploma (PGDIP) Fashion Marketing, and MSc Strategic Fashion Marketing, with a range of compulsory taught modules (120 credits), and a non-taught element (60 credits). The MSc will be awarded on successful completion of 180 credits.

Term 1: (Certificate = Completing 60 credits):

• Multi-channel Fashion Marketing (20 credits) • Strategic Fashion Buying and Product Management (20 credits) including Trend Prediction, Supply Chain and Fashion Forecasting • Modern Marketing Research for Fashion (20 credits) 

Term 2: (Diploma = Completion of stage 1 and an additional 60 credits): 

• Understanding the Fashion Consumer (20 credits) • International Fashion and Luxury Brand Management (20 credits) • Academic Research for Business (20 credits) 

Term 3: (Masters = Completion of stages 1 & 2) and: 

• Dissertation (60 credits) or • Fashion Marketing Plan (60 credits)

•Or Optional Creativity, Marketing and Enterprise (20 credits) and International Fashion Research Project (40 Credits) 

Learning & Teaching

The course is delivered with a mixture of lectures and seminars. Many of the assessments will be based on real world cases and therefore specialist guest speakers and visits to businesses will also form part of the learning journey. At Master’s level, self-management and independent research and study is expected with students being directed and encouraged to deepen their understanding of particular areas of Marketing. Moodle is used as an interactive VLE but the development of a learning community is particularly prevalent at Cardiff Metropolitan with excellent student support. 

Assessment

Assessment on the programme is mixed and will include a variety of formats. You are assessed throughout the course on the basis of coursework and presentations, many of which are focused on real-life cases studies. 

Employability & Careers

The MSc Fashion Marketing Management degree has been designed for people wanting a successful and rewarding marketing career in the Fashion Industry. Expected career paths include but are not limited to:

  • Buying and Merchandising  
  • Positions in Advertising  
  • Fashion Brand Management  
  • Public Relations and Publicity  
  • Fashion Writing  
  • Fashion Marketing and Consumer Research  
  • Sales and Brand Development  
  • International Fashion Marketing Strategy

Additionally the course is excellent preparation for continuing your study at MPhil or PhD at Cardiff Metropolitan University. 



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