The idea of the Specializing Master comes from the profound change of the Brand system, a change that has put into crisis the traditional communication systems.
The Specializing Master is aimed at those who wish to do creative work with contemporary professional skills according to the profound transformations that communication professions are facing in the transition from Advertising to the new Brand Communication System.
To prepare young designers to deal with this new scenario, creative communication projects for traditional and new media will be proposed, under the direction of Creative Directors of the most important Italian and international communication agencies.
During the Specializing Master, students will acquire the necessary skills to start a career as Art Director or Copywriter in communication agencies as Digital Art Director, Digital Copywriter, Content Creator, with the ability to interact with all the processes and professional figures within the workflows. During the lessons will be presented an overview of other professions that, in synergy with the creative department, contribute to the implementation of Brand Communication Projects such as Strategic Planner, Project Manager, Social Media Strategist, Community Manager The Tv Producer.
Pursue your creative ambitions, experiment with a range of media and engage with the latest discourses in contemporary art, supported by experienced practitioners and a vibrant art school community.
The MA Fine Art encompasses the diversity of contemporary art and values all types of practice. Working in purpose-built studios with superb facilities, you will have the freedom to realise your own ideas through a single medium or across multiple artforms, from painting, drawing and sculpture through to photography, video, site-specific work, digital media or performance art. We will also encourage you to explore your work intellectually, grounding your practice in the key ideas and issues that inform contemporary art today. Our staff are successful artists as well as experienced teachers, and are well placed to advise and guide you in the conceptual, technical and professional aspects of contemporary art practice. In addition, you will gain insights into life as a working artist through weekly guest lectures by leading practitioners, studio visits, opportunities to exhibit, and through a module devoted to specific arts-related professional skills. You will be part of a small, friendly and supportive community based on a dedicated art school campus within easy reach of London’s art scene – a unique environment in which we will nurture your creativity and help you to develop a career as an arts practitioner.
On the MA Fine Art we facilitate art and ideas across the full range of media, reflecting the increasingly interdisciplinary nature of contemporary arts practice. Intellectual engagement runs through every aspect of the course, and we aim to produce graduates with advanced critical capabilities. You will learn to reflect on and appraise your work in the context of personal influences and current concepts and debates in the wider world of contemporary art.
Our students benefit from being part of the University of Southampton, a world-leading Russell Group institution with an excellent reputation, while studying on a campus devoted to arts disciplines. The School of Art has an on-campus gallery, The Winchester Gallery, and there is a thriving art scene in the city of Southampton, including important regional galleries such as Southampton City Art Gallery and John Hansard Gallery, based at the new arts hub, Studio 144.
We create an environment in which you can develop a mature and independent approach to your work, and gain the confidence and professional skills that will enable you to take forward a career as an artist when you graduate.
Some of our graduates choose to undertake further study at PhD level, or to pursue a career in arts-related organisations and other sectors. You will graduate with the ability to think critically and creatively, solve problems and work with others – these transferable skills will be invaluable in a range of roles in the cultural and media industries.
Previous graduates are enjoying success as professional artists and in teaching, the media, animation and curation. For example, one recent graduate is now Director’s Assistant at the prestigious Today Art Museum in Beijing.