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Masters Degrees (Art Direction And Copywriting)

We have 5 Masters Degrees (Art Direction And Copywriting)

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first level - IX Edition. Language. Italian. Read more
first level - IX Edition
Language: Italian

The Laboratoriominiera Master is aimed at those who wish to do creative work in the world of brand communication, with contemporary professional skills in tune with the profound changes that the communication professions are facing in the transition from Advertising to the new Brand Communication System. The idea of the Master stems from understanding the great change that has affected the system of goods and their communication, a change that threatened traditional communication systems, expanding and intensifying the possibilities: everything is brand, everything is communication, everything is media. To provide young people with the preparation needed to tackle this new scenario, the Master will explore creative communication projects for both traditional media and new types of media, under the supervision of Creative Directors from major Italian and international communications agencies.

http://www.polidesign.net/mac

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Do you have a passion for creative communication? Would you like to improve your employability within the advertising industry? This challenging master’s programme focuses on the development of hands-on creative advertising techniques, helping you to build a set of skills that you’ll use throughout your career. Read more

Do you have a passion for creative communication? Would you like to improve your employability within the advertising industry? This challenging master’s programme focuses on the development of hands-on creative advertising techniques, helping you to build a set of skills that you’ll use throughout your career. You’ll also develop a thorough understanding of relevant academic theory, exploring popular culture and the ways in which it is shaped by promotional media.

Southampton Solent University’s MA Creative Advertising curriculum focuses on industry relevant workplace skills, teaching students to function as part of a professional advertising business. These skills include idea generation, working to a brief, research, copywriting, strategy and presentation. Students will also complete a master’s project, which is an ideal opportunity to focus on the specific areas of advertising that interest them. For further details on the course’s academic content, please visit the ‘course content’ tab.

Students benefit from creative guidance throughout the course, receiving regular feedback from the tutoring team, other students and specially invited advertising professionals. This feedback helps students to craft a portfolio of commercially appealing work, and encourages them to reflect on their own creative process.

Advertising students at Southampton Solent may get their first taste of the industry by freelancing at Solent Creatives, an on-campus advertising and marketing agency that specialises in connecting students with business clients. This offers students the opportunity to gain work experience, create additional work for their portfolios and make industry contacts.

Students are encouraged to take on work experience throughout their studies. Advertising students have previously secured placements at Saatchi & Saatchi, McCann Erickson, EHS 4D, Chemistry Communications, B&Q, Channel 4 (Jersey) and Palmer Hargreaves.

What does this course lead to?

Following this course, you will be well placed for a variety of careers in national or international advertising agencies. Students will work on competition briefs for organisations such as the Design & Art Directors Association (D&AD) and the Young Creative Network (YCN).

Who is this course for?

Solent’s creative advertising master’s degree is ideally-suited to those looking to progress their career in the advertising industry. The course will help those looking to further develop their career by covering creative strategies, building a creative portfolio, and professional practice.

Facilities

We provide a stimulating learning environment and access to state-of-the-art resources to help you make the most of your time with us. Flexible spaces, Wi-Fi facilities and learning zones all contribute to our lively and contemporary study environment at Solent.

Students will have access to a range of specialist facilities throughout their studies. These include Mac computers, professional creative software, digital printing facilities and traditional printing presses.

Solent also provides a comprehensive media loans scheme, giving students access to high-end photographic equipment.

Your future

Suitable roles for graduates include:

  • Copywriting
  • Media buying
  • Account management
  • Art direction.

Industry links

Our experienced teaching team has strong links with high-profile professional bodies, enabling you to develop useful contacts in the advertising world and to meet key industry figures. 

You will be encouraged to complete work experience and we’ll help you to find a suitable placement, if possible at a top agency. Leading creative directors will be among those to critique your work, giving you valuable feedback.

Industry guest lectures, agency visits and careers events will help to boost your insight into the advertising industry and your network of contacts. 

You’ll also have the chance to develop your industry connections and freelance portfolio through real-world work for Solent Creatives, our in-house creative agency.

Placements

We’ll encourage you to complete work experience as part of the Professional Practice unit. Through this you’ll gain real-world experience of working in an agency environment, helping you to plan your future career. You’ll also have the chance to develop your industry connections and freelance portfolio through working for Solent Creatives, our in-house creative agency. Students are invited to pitch for work at Solent Creatives, our on-campus creative agency. These projects involve real businesses and are ideally suited for portfolio development.



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Our MA in Advertising Practice is the UK’s most innovative advertising course, for copywriters, art directors, and account planners. Read more
Our MA in Advertising Practice is the UK’s most innovative advertising course, for copywriters, art directors, and account planners. How can we made such a claim? Because this is the only course that brings copywriters, art directors and account planners together to work on a combination of course - and client - set "live" briefs. You'll also have the opportunity to lead teams of undergraduate advertising students, mirroring the professional creative team-leadership role.

COURSE STRUCTURE

The course is designed to help writers, art directors and planners improve their specialist skills while at the same time learning to work collaboratively. Some of the modules are discipline-specific and others require students to work in teams as creative leaders do in agencies.

MODULES

During this full-time course you will undertake 60 credits of modules over each trimester. You will begin the course in Research Methodologies, where you'll gain the tools to learn and document your learning. You’ll study how to conduct research, get the most out of libraries and databases, ethical issues in research and more.

At the same time you will work on the module 'Creativity in Practise, which will help you get working on campaigns whilst studying examples of best practice from across the world.

In the second trimester, you'll hone your specialist skills in copywriting, art direction or account planning through a combination of specialist and business-focused modules. You'll learn to speak the language of business to the world's top marketing executives.

In Final Project, you'll present your final project to advertising executives at a major global advertising agency, and mentor undergraduate teams. The presentation of your project will be done virtually, or you can travel to the agency headquarters. During this time you'll be working in randomly selected teams to develop campaigns. You'll also have the opportunity to help undergraduates prepare their campaigns for a final presentation.

For more information on modules please refer to our website: http://www.bathspa.ac.uk/courses/pg-advertising-practice/

TEACHING METHODS

Students will benefit from a variety of teaching methods including classroom seminar and workshops, guest lectures led by industry experts, one-on-one tutorials with staff.

ASSESSMENT METHODS

You will be assessed through portfolios of creative work, reflective essays and presentations.

For more information on assessment please see our course handbook: https://www.bathspa.ac.uk/media/bathspaacuk/course-handbooks/old-handbooks/old-handbooks/PG-Advertising-Practice-2015-16.pdf

CAREER OPPORTUNITIES

Successful graduates will have the portfolio, CV, advanced degree and agency experience to secure positions at a top advertising agency. Should they wish, graduates may also choose to start their own business – creating their own advertising agencies or consultancies.

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The Master in Creative Advertising is a joint educational program developed by NABA Nuova Accademia di Belle Arti Milano and Media Design School, New Zealand, and is strongly oriented to all creative aspects of contemporary advertising scenario. Read more

Overview

The Master in Creative Advertising is a joint educational program developed by NABA Nuova Accademia di Belle Arti Milano and Media Design School, New Zealand, and is strongly oriented to all creative aspects of contemporary advertising scenario.

Students will be challenged by leading companies and experts with workshop briefs on the creative side of today’s advertising processes and methodologies. Since the beginning, from terminology to best practices, students will develop core skills in consumer insight and research methodology, idea and strategy building, copywriting, story telling and art direction, in order to create real and innovative advertising campaigns, across different types of media and with a learn-by-doing approach.

During the course, all students will have the chance to conduct an intra-curricular internship and conclude the program with a final master project which will complete their own individual portfolio.

Language: English
Credits: 60 CF
Placement rate: 81%

Audience

Candidates holding a first-level academic diploma or BA degree, or about to graduate and with a knowledge of the English language
(IELTS 5.0 academic or equivalent certificate minimum).
The program is open to professionals and graduates in advertising, communication, brand and graphic design-related disciplines, design, marketing and humanities.

Career

Graduates will acquire the skills to develop careers in art direction and copy writing in creative agencies worldwide or to properly manage and evaluate creative teams inside a highly effective marketing environment. This includes communication agencies and graphic design studios requiring creative directors, copywriters, storytellers, strategy experts, brand consultants, media planners and creative accounts.

Admission

Discover how to apply: http://www.naba.it/admission-postgraduate-programs/processo-di-ammissione/?lang=en

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