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Masters Degrees (Art Direction And Copywriting)

We have 5 Masters Degrees (Art Direction And Copywriting)

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The idea of the Specializing Master comes from the profound change of the Brand system, a change that has put into crisis the traditional communication systems. Read more

The idea of the Specializing Master comes from the profound change of the Brand system, a change that has put into crisis the traditional communication systems.

The Specializing Master is aimed at those who wish to do creative work with contemporary professional skills according to the profound transformations that communication professions are facing in the transition from Advertising to the new Brand Communication System.

To prepare young designers to deal with this new scenario, creative communication projects for traditional and new media will be proposed, under the direction of Creative Directors of the most important Italian and international communication agencies.

During the Specializing Master, students will acquire the necessary skills to start a career as Art Director or Copywriter in communication agencies as Digital Art Director, Digital Copywriter, Content Creator, with the ability to interact with all the processes and professional figures within the workflows. During the lessons will be presented an overview of other professions that, in synergy with the creative department, contribute to the implementation of Brand Communication Projects such as Strategic Planner, Project Manager, Social Media Strategist, Community Manager The Tv Producer.

http://www.polidesign.net/mac



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Do you have a passion for creative communication? Would you like to improve your employability within the advertising industry? This challenging master’s programme focuses on the development of hands-on creative advertising techniques, helping you to build a set of skills that you’ll use throughout your career. Read more

Do you have a passion for creative communication? Would you like to improve your employability within the advertising industry? This challenging master’s programme focuses on the development of hands-on creative advertising techniques, helping you to build a set of skills that you’ll use throughout your career. You’ll also develop a thorough understanding of relevant academic theory, exploring popular culture and the ways in which it is shaped by promotional media.

Southampton Solent University’s MA Creative Advertising curriculum focuses on industry relevant workplace skills, teaching students to function as part of a professional advertising business. These skills include idea generation, working to a brief, research, copywriting, strategy and presentation. Students will also complete a master’s project, which is an ideal opportunity to focus on the specific areas of advertising that interest them. For further details on the course’s academic content, please visit the ‘course content’ tab.

Students benefit from creative guidance throughout the course, receiving regular feedback from the tutoring team, other students and specially invited advertising professionals. This feedback helps students to craft a portfolio of commercially appealing work, and encourages them to reflect on their own creative process.

Advertising students at Southampton Solent may get their first taste of the industry by freelancing at Solent Creatives, an on-campus advertising and marketing agency that specialises in connecting students with business clients. This offers students the opportunity to gain work experience, create additional work for their portfolios and make industry contacts.

Students are encouraged to take on work experience throughout their studies. Advertising students have previously secured placements at Saatchi & Saatchi, McCann Erickson, EHS 4D, Chemistry Communications, B&Q, Channel 4 (Jersey) and Palmer Hargreaves.

What does this course lead to?

Following this course, you will be well placed for a variety of careers in national or international advertising agencies. Students will work on competition briefs for organisations such as the Design & Art Directors Association (D&AD) and the Young Creative Network (YCN).

Who is this course for?

Solent’s creative advertising master’s degree is ideally-suited to those looking to progress their career in the advertising industry. The course will help those looking to further develop their career by covering creative strategies, building a creative portfolio, and professional practice.

Facilities

We provide a stimulating learning environment and access to state-of-the-art resources to help you make the most of your time with us. Flexible spaces, Wi-Fi facilities and learning zones all contribute to our lively and contemporary study environment at Solent.

Students will have access to a range of specialist facilities throughout their studies. These include Mac computers, professional creative software, digital printing facilities and traditional printing presses.

Solent also provides a comprehensive media loans scheme, giving students access to high-end photographic equipment.

Your future

Suitable roles for graduates include:

  • Copywriting
  • Media buying
  • Account management
  • Art direction.

Industry links

Our experienced teaching team has strong links with high-profile professional bodies, enabling you to develop useful contacts in the advertising world and to meet key industry figures. 

You will be encouraged to complete work experience and we’ll help you to find a suitable placement, if possible at a top agency. Leading creative directors will be among those to critique your work, giving you valuable feedback.

Industry guest lectures, agency visits and careers events will help to boost your insight into the advertising industry and your network of contacts. 

You’ll also have the chance to develop your industry connections and freelance portfolio through real-world work for Solent Creatives, our in-house creative agency.

Placements

We’ll encourage you to complete work experience as part of the Professional Practice unit. Through this you’ll gain real-world experience of working in an agency environment, helping you to plan your future career. You’ll also have the chance to develop your industry connections and freelance portfolio through working for Solent Creatives, our in-house creative agency. Students are invited to pitch for work at Solent Creatives, our on-campus creative agency. These projects involve real businesses and are ideally suited for portfolio development.



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Our MA in Advertising Practice is the UK’s most innovative advertising course, for copywriters, art directors, and account planners. Read more
Our MA in Advertising Practice is the UK’s most innovative advertising course, for copywriters, art directors, and account planners. How can we made such a claim? Because this is the only course that brings copywriters, art directors and account planners together to work on a combination of course - and client - set "live" briefs. You'll also have the opportunity to lead teams of undergraduate advertising students, mirroring the professional creative team-leadership role.

COURSE STRUCTURE

The course is designed to help writers, art directors and planners improve their specialist skills while at the same time learning to work collaboratively. Some of the modules are discipline-specific and others require students to work in teams as creative leaders do in agencies.

MODULES

During this full-time course you will undertake 60 credits of modules over each trimester. You will begin the course in Research Methodologies, where you'll gain the tools to learn and document your learning. You’ll study how to conduct research, get the most out of libraries and databases, ethical issues in research and more.

At the same time you will work on the module 'Creativity in Practise, which will help you get working on campaigns whilst studying examples of best practice from across the world.

In the second trimester, you'll hone your specialist skills in copywriting, art direction or account planning through a combination of specialist and business-focused modules. You'll learn to speak the language of business to the world's top marketing executives.

In Final Project, you'll present your final project to advertising executives at a major global advertising agency, and mentor undergraduate teams. The presentation of your project will be done virtually, or you can travel to the agency headquarters. During this time you'll be working in randomly selected teams to develop campaigns. You'll also have the opportunity to help undergraduates prepare their campaigns for a final presentation.

For more information on modules please refer to our website: http://www.bathspa.ac.uk/courses/pg-advertising-practice/

TEACHING METHODS

Students will benefit from a variety of teaching methods including classroom seminar and workshops, guest lectures led by industry experts, one-on-one tutorials with staff.

ASSESSMENT METHODS

You will be assessed through portfolios of creative work, reflective essays and presentations.

For more information on assessment please see our course handbook: https://www.bathspa.ac.uk/media/bathspaacuk/course-handbooks/old-handbooks/old-handbooks/PG-Advertising-Practice-2015-16.pdf

CAREER OPPORTUNITIES

Successful graduates will have the portfolio, CV, advanced degree and agency experience to secure positions at a top advertising agency. Should they wish, graduates may also choose to start their own business – creating their own advertising agencies or consultancies.

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