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Masters Degrees (Advertising Strategy)

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The Advertising - Creative and Digital Strategy program addresses the high demand for creators in the digital field of advertising and marketing, which is growing faster than all other areas in this industry. Read more
The Advertising - Creative and Digital Strategy program addresses the high demand for creators in the digital field of advertising and marketing, which is growing faster than all other areas in this industry.

The Advertising - Creative and Digital Strategy graduate certificate program at the Story Arts Centre in Toronto, blends Centennial College's experience in advertising and digital media with our strengths in business and marketing. The program focuses on helping you create engaging digital experiences built on solid creative strategy. You become immersed in the digital field and learn the process required for developing breakthrough creative advertising campaigns.

Through your courses, you acquire the necessary skills in creative strategies, writing, developing creative concepts, art direction, collaboration, presenting skills and entrepreneurialism. During a field placement, which is part of the second semester, Creative and Digital Strategy students take part in team assignments, working in a collaborative environment that mimics the real world.

Further, you learn new technologies and platforms that keep you informed about recent innovations in the digital creative field.

The program focuses on five key areas:
-Creative strategy: to ensure advertising meets clients' business objectives
-Digital storytelling: to build on the power of storytelling in developing impactful creative advertising
-Brand engagement: to create strong connections with consumers
-Entrepreneurship: to foster key business skills that encourage innovation and risk-taking

Emerging platforms: to ensure you are up-to-date on the latest in digital technology impacting the advertising industry
In this program, you:
-Gain an understanding of the digital creation process from a creative director's point of view
-Learn how to craft a creative digital strategy that delivers results
-Develop a strong portfolio and case studies for prospective employers
-Enhance presentation skills to help sell ideas
-Understand the impact of technology on creative development
-Foster digital storytelling skills to bring brands to life online
-Analyze and solve business and marketing challenges for clients by applying innovative creative and digital techniques
-Complement in-class education with a field placement that will provide the opportunity to work in the industry and hone skills

Career Opportunities

Program Highlights
-This Creative and Digital Strategy program gives you the opportunity to turn a degree or diploma into an exciting career in a growing field in the advertising industry.
-You learn how to create digitally-centric creative portfolio pieces using current industry design and writing standards.
-Faculty members have extensive industry experience and can help you connect to the industry by tapping into their personal networks.
-The program is offered at the Story Arts Centre, which is about 15 minutes from most advertising and digital marketing agencies in Toronto.
-At the Story Arts Centre, there are numerous opportunities to collaborate with students in a range of other marketing and communications-focused programs to enhance the learning experience.

Career Outlook

-Digital art director
-Digital designer
-Digital writer
-Information architect
-Digital strategist
-Content strategist

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Do you have a passion for creative communication? Would you like to improve your employability within the advertising industry? This challenging master’s programme focuses on the development of hands-on creative advertising techniques, helping you to build a set of skills that you’ll use throughout your career. Read more

Overview

Do you have a passion for creative communication? Would you like to improve your employability within the advertising industry? This challenging master’s programme focuses on the development of hands-on creative advertising techniques, helping you to build a set of skills that you’ll use throughout your career. You’ll also develop a thorough understanding of relevant academic theory, exploring popular culture and the ways in which it is shaped by promotional media.

- The teaching team maintain strong links with industry, providing students with the chance to participate in live briefs, networking events, and guest lectures.
- The course allows plenty of time and support for portfolio development, helping students to secure creative roles after graduation.
- Advertising at Solent has been supported by local and national advertising agencies including Thinking Juice, Five by Five, EHS 4D Group, Fallon, Beattie McGuinness Bungey, Karmarama, We Are Social and The Work Club. The course team continue to build new relationships.
- Students are invited to pitch for work at Solent Creatives, our on-campus creative agency. These projects involve real businesses and are ideally suited for portfolio development.
- Southampton Solent’s advertising staff encourage students to work on projects in collaboration with those from other creative disciplines, mirroring industry practices.
- Students will work on competition briefs for organisations such as the Design & Art Directors Association (D&AD) and the Young Creative Network (YCN).
- The course concludes with a final master’s project. Students will work on either a dissertation or a practical project, focusing on an area that is relevant to their future career ambitions.
- Students will have access to a range of specialist facilities throughout their studies. These include Mac computers, professional creative software, digital printing facilities and traditional printing presses.
- Solent also provides a comprehensive media loans scheme, giving students access to high-end photographic equipment.

The industry -

The evolution of the internet has created an explosion in the number of advertising channels available to businesses, creating even more chances for motivated graduates to pursue a career in advertising.
Advertising career progressions are known to be varied and interesting, offering a range of different positions including art direction, copywriting, account management and strategic campaign planning.

The programme -

Southampton Solent University’s MA Creative Advertising curriculum focuses on industry relevant workplace skills, teaching students to function as part of a professional advertising business. These skills include idea generation, working to a brief, research, copywriting, strategy and presentation. Students will also complete a master’s project, which is an ideal opportunity to focus on the specific areas of advertising that interest them. For further details on the course’s academic content, please visit the ‘course content’ tab.

Students benefit from creative guidance throughout the course, receiving regular feedback from the tutoring team, other students and specially invited advertising professionals. This feedback helps students to craft a portfolio of commercially appealing work, and encourages them to reflect on their own creative process.

Advertising students at Southampton Solent may get their first taste of the industry by freelancing at Solent Creatives, an on-campus advertising and marketing agency that specialises in connecting students with business clients. This offers students the opportunity to gain work experience, create additional work for their portfolios and make industry contacts.

Students are encouraged to take on work experience throughout their studies. Advertising students have previously secured placements at Saatchi & Saatchi, McCann Erickson, EHS 4D, Chemistry Communications, B&Q, Channel 4 (Jersey) and Palmer Hargreaves.

Course Content

Programme specification document - http://mycourse.solent.ac.uk/course/view.php?id=6152

Teaching, learning and assessment -

The course is taught through seminars and workshops, with an emphasis on creativity and critical thinking.

Work experience -

We’ll encourage you to complete work experience as part of the Professional Practice unit. Through this you’ll gain real-world experience of working in an agency environment, helping you to plan your future career. You’ll also have the chance to develop your industry connections and freelance portfolio through working for Solent Creatives, our in-house creative agency.

Assessment -

Assessment includes: creative portfolios, presentations, reflective portfolios and essays, using industry-standard media production facilities.

Our facilities -

We have a fully equipped IT centre, with both PC and Mac computers featuring industry-standard software packages including Adobe Creative Suite, and video and audio editing programmes. Training and access to photographic equipment is also available.

Web-based learning -

Solent’s virtual learning environment provides quick online access to assignments, lecture notes, suggested reading and other course information. We also have our own e-learning facilities, social networking sites and blogs.

Why Solent?

What do we offer?

From a vibrant city centre campus to our first class facilities, this is where you can find out why you should choose Solent.

Facilities - http://www.solent.ac.uk/about/facilities/facilities.aspx

City living - http://www.solent.ac.uk/studying/southampton/living-in-southampton.aspx

Accommodation - http://www.solent.ac.uk/studying/accommodation/accommodation.aspx

Career Potential

Following this course, you will be well placed for a variety of careers in national or international advertising agencies.

Suitable roles for graduates include:

- Copywriting
- Media buying
- Account management
- Art direction.

Links with industry -

Our experienced teaching team has strong links with high-profile professional bodies, enabling you to develop useful contacts in the advertising world and to meet key industry figures.
You will be encouraged to complete work experience and we’ll help you to find a suitable placement, if possible at a top agency. Leading creative directors will be among those to critique your work, giving you valuable feedback.

Industry guest lectures, agency visits and careers events will help to boost your insight into the advertising industry and your network of contacts.
You’ll also have the chance to develop your industry connections and freelance portfolio through real-world work for Solent Creatives, our in-house creative agency.

Transferable skills -

You will develop a range of skills, encompassing creative thinking, problem-solving, writing and art direction, along with experience in presentation and teamwork.

Tuition fees

The tuition fees for the 2016/2017 academic year are:

UK and EU full-time fees: £4,635

International full-time fees: £11,260

UK and EU part-time fees: £2,320 per year

International part-time fees: £5,630 per year

Graduation costs -

Graduation is the ceremony to celebrate the achievements of your studies. For graduates in 2015, there is no charge to attend graduation, but you will be required to pay for the rental of your academic gown (approximately £42 per graduate, depending on your award). You may also wish to purchase official photography packages, which range in price from £15 to £200+. Graduation is not compulsory, so if you prefer to have your award sent to you, there is no cost.
For more details, please visit: http://www.solent.ac.uk/studying/graduation/home.aspx

Next steps

Could your career prospects benefit from a postgraduate advertising degree? Southampton Solent’s MA Creative Advertising programme will help equip you with the creative skills and industry awareness required to thrive in a range of in-house, agency or freelance advertising roles.

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The course structure is designed to enable you to undertake a comprehensive, searching, in depth examination of advertising practice. Read more
The course structure is designed to enable you to undertake a comprehensive, searching, in depth examination of advertising practice. One of the course’s key features is to take you not only through the rigorous and demanding stages of research, strategy and planning procedures, but to expose you to the functions and processes of the creative department. Giving you a full overview of advertising practice and a key insight into the creative process.

The course comes from the School of Communication Design within Falmouth University; synonymous with excellent teaching, fuelled by industry contacts and recognised for having an international alumni body.

Visit the website http://flexible.falmouth.ac.uk/courses/ma-advertising--marketing.htm

Summary

- Accelerate your career trajectory within the global advertising & marketing industry
- Acquire the skills to operate seamlessly within the world of advertising & marketing

Who is this course for?

This international-facing course delivers not only knowledge, but enhances career opportunities through extended networks, in an industry where being connected is essential. The flexible mode of delivery will enable you to continue your work, while developing new skills directly related to your current role, or to enhance your employability.

This course is suitable for applicants who may be:

- Working in a marketing or brand manager role who want to have a greater insight into advertising, agency functions, the creative process, how to deliver a brief, evaluate creative concepts and understand contemporary media channels

- Working within an advertising agency in a junior capacity who are looking to enhance their job performance and accelerate their career path

- Individuals with experience or aspirations in the creative departments of advertising agencies

- Individuals who are currently working within broad marketing roles (client side) who wish to establish a change in career path and seek employment in advertising (agency side)

Course content

You will need to complete four 30-credit modules and one 60-credit project (180 credits in total).

- Core Modules
Principles of marketing & brand strategy
Communication strategy & creative development
Media strategy & channels
Agency practice & management
Major project

Assessments

- Written assignments(no examinations)
- Combination of visual, verbal and written works, tailored specifically to each module e.g. essays, briefs, marketing plans, individual reports, collaborative presentations and advertising campaigns

How you study

You may choose to:

1. Study entirely online without attending any face-to-face workshops.
2. Study online and attend optional residential workshops, held biannually at various locations such as the UK, Asia or the Middle East.

A typical workshop will start on Friday and end on Monday. Students will be informed at least 4 months in advance giving you plenty of time to arrange your attendance. Attendance is strongly encouraged although not compulsory.

Taught by industry experts

Designed with employer-focused learning at the core, our courses work with global organisations, staff and alumni to provide you with the breadth of experience and networks needed to accelerate your career.

Learning activities

There will be guided learning activities consisting of:

- Concise online presentations to introduce key concepts
- Small group and class discussions and crits to facilitate interaction and dialogue
- Online critiques to test assumptions, ideas and to receive feedback from peers and tutors
- Individual and group tutorials throughout the course
- Independent study
- Self-evaluation and peer feedback

Support

As a Falmouth student, you enjoy an equal status to students studying on campus:
- Your own student ID card
- Access to online software tutorials at lynda.com
- 24/7 online access to library resources
- Students’ Union community

Find out how to apply here - https://myfalmouth.falmouth.ac.uk/urd/sits.urd/run/siw_ipp_lgn.login?process=siw_ipp_app&code1=MAADMAPO_102&code2=0001

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Humber’s Advertising – Media Management graduate certificate program will teach you how to research and analyze your marketplace and target audience in order to propose the best and most creative media solutions to meet client advertising goals. Read more
Humber’s Advertising – Media Management graduate certificate program will teach you how to research and analyze your marketplace and target audience in order to propose the best and most creative media solutions to meet client advertising goals. You’ll learn how to translate marketing objectives into focused media campaigns, assess the strength and weaknesses of different media, analyze media data, and buy and sell advertising time or space for TV, radio, outdoor media, print and digital platforms.

You’ll also learn to speak knowledgeably and persuasively, and to negotiate as buyers and sellers of time and space. By developing the skills to focus on the needs of your customers, you’ll build lasting relationships and add value to the organization you work for. With a comprehensive understanding of mobile and digital media management, you’ll be able to work in the fastest-growing area of media sales and media management.

Finally, you’ll also build skills using industry specific syndicated research databases and software systems that will allow you to hit the ground running in your new career in advertising media.

Modules

Semester 1

• AMM 5000: Introduction to Advertising: Media Management
• AMM 5002: Managing the Media, Client, and Advertising Agency Relationship Dynamic
• AMM 5003: Media Management Planning, Costing and Buying: Traditional Media
• AMM 5004: Media Measurement and Research
• AMM 5005: Career Orientation and Industry Structure
• AMM 5006: Professional Selling Practices and Negotiations
• BISM 5000: Computer Analytic Skills

Semester 2

• AMM 5007: Advertising and Media Management Computer Applications - Analysis and Modelling
• AMM 5008: Media Management Planning, Costing and Buying: Interactive/Digital
• AMM 5009: Media Strategies and Planning
• AMM 5010: Media Industry Issues
• AMM 5011: Digital e-Marketing Sales
• AMM 5012: Advertising: Media Management Field Placement
• AMM 5013: Integrated Marketing and Communications

Your Career

Our graduates find work in advertising agencies, media companies, marketing strategy agencies and in marketing departments with clients. You may find work as an account co-ordinator, media buyer, media planner, media researcher, media sales representative or sales co-ordinator.

How to apply

Click here to apply: http://humber.ca/admissions/how-apply.html

Funding

For information on funding, please use the following link: http://humber.ca/admissions/financial-aid.html

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This is an MA programme for creative people and account planners working on a combination of course- and client-set “live” briefs, leading and mentoring teams of undergraduate advertising students in ways that mirror the professional creative team-leadership role. Read more
This is an MA programme for creative people and account planners working on a combination of course- and client-set “live” briefs, leading and mentoring teams of undergraduate advertising students in ways that mirror the professional creative team-leadership role. With its emphasis on building real business skills, on team leadership and creativity, this course is unlike any other MA Advertising programme in existence in the UK and abroad.

COURSE STRUCTURE

The course is organised to help writers, art directors and planners improve their specialist skills while at the same time learning to work better as teams. Some of the modules are discipline-specific and others require students to work in teams as they do in agencies.

MODULES

Trimester 1 (60 credits)

Core skills (30 credits)
This module is designed to give students necessary postgraduate-level skills in research methodologies, to provide an overview of ethical issues in advertising and – through a series of intensive workshop sessions – to improve students’ presentation skills. Copywriters, art directors and account planners work together on set briefs and present their thinking in these workshops.

Creativity in Practice (30 credits)
This portfolio-building class encourages experimentation with technology and new media, using global case studies as examples of best practice. Through a combination of set and “live” briefs, students learn to play to their strengths and identify areas of improvement to work on during their specialist “Advanced Topic” modules.

Trimester 2 (60 credits)

Marketing Communications (15 credits)
This module explores the key issues and challenges in contemporary marketing communications. It covers strategic issues of brand strategy, planning, and channel integration as well as the tactical considerations needed to execute relevant and appropriate marketing communications campaigns that meet the needs of key identified audiences.

Creativity and Change (15 credits)
This module enables students to develop their capacity in creativity and innovation, and in the manner that they communicate and negotiate with colleagues and key stakeholders. It helps students to become more self-aware, both as a learner and as a manager, in the way they apply these skills to the organisation.

Advanced topics in Copywriting (30 credits; required for copywriters)
Here copywriting students consider the relationship between language and advertising ‘idea’, the role of word choice, grammar and punctuation, writing better headlines and better body copy through writing workshops and talking with guest speakers.

Advanced topics in Art Direction (30 credits; required for art directors)
Students in this module improve their art-directing skills by visiting and talking with successful art directors, photographers, illustrators and filmmakers, learning about and practicing with the latest hardware and software, and in workshops discussing their own work in relation to the work of other students.

Advanced topics in Account Planning (30 credits; required for planners)
What is the relationship between consumer insights and advertising ideas? How can account planners work best with creative teams and account managers to turn these insights into great work? Learning from established account planners and sharing their own thoughts and ideas with their peers, students in this module learn how and why account planning has become central to the creative process in most agencies today.

Trimester three (60 credits)

Final Project (60 credits; dissertation-equivalent module)
To include a presentation by art direction, copywriting and account planning students to a major global advertising agency and mentoring undergraduate teams through the process.

Total credits = 180

Students should also attend their choice of intensive weekend short courses.
These short courses include:

• Typography
• Website design
• Social media for businesses
• Copywriting for the Web
• Adobe Creative Suite
• Creativity in mobile apps

TEACHING METHODS AND RESOURCES

Students will benefit from a variety of teaching methods – from guest lectures, team-teaching in the classroom, short courses covering specialist topics, and individual tuition with staff via Skype, email etc. Access to industry-standard computers, software and technical advice is freely available to all students on the course.

STAFF / TUTORS

Dr Paul Meyer, Subject Leader of Creative Writing and advertising creative director who has worked for the world’s top agencies, producing award-winning work for Reebok, McDonald’s, General Motors and Motorola among others. Specialist staff in art direction, copywriting and account planning drawn from top regional, national and global agency networks.

CAREER OPPORTUNITIES

Graduates will have first-hand experience of working in top agencies. The course is designed to help prepare graduates for work in the agency of their choice.

ASSESSMENT METHODS

- Portfolio
- Reflective essays
- Presentations

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The Advertising and Marketing MA degree focuses on the link between organisations and the customer. It will help you to develop a greater understanding of how to produce persuasive communications and give you a broader perspective on aspects of marketing communications. Read more
The Advertising and Marketing MA degree focuses on the link between organisations and the customer. It will help you to develop a greater understanding of how to produce persuasive communications and give you a broader perspective on aspects of marketing communications.

The course provides opportunities to work on live or near live projects so that students can gain further experience to assist them in the work place.

WHAT WILL I LEARN?

This course gives you the opportunity to:
-Develop both cognitive and practical skills in advertising and marketing
-Study a variety of advertising and marketing topics which includes creative development, copywriting, brand management and development, media consumption and selection and communications management
-Have the option of enrolling on the internship programme, providing the opportunity to undertake a workplace project on behalf of an organisation

At the start of the course all marketing students will study a common core:
-Consumer behaviour
-Principles of marketing
-Marketing communications
-Information acquisition and analysis

After this students will study specific modules. This provides an opportunity to select from a range of topics, including e-marketing and services marketing. So whether you are interested in strategy, internationalism, contemporary theory or communications, the Coventry University Business School postgraduate marketing suite offers you an outstanding opportunity to enhance your career prospects.

HOW WILL THIS COURSE ENHANCE MY CAREER PROSPECTS?

The MA Advertising and Marketing is suited to graduates seeking career development and opportunities in marketing agencies or marketing positions in organisations which include creative advertising development responsibilities. Previous graduates have secured exciting and rewarding positions in a wide variety of marketing areas such as brand management, creative advertising development working with the leading organisations worldwide such as Jaguar Landrover, Zurich and many others.

Accredited by The Chartered Institute of Marketing (CIM), this course is also mapped for maximum exemptions against the CIM Diploma in Professional Marketing. This means that you have the opportunity to work towards achieving the CIM Diploma in Professional Marketing while studying and may graduate with an enhanced qualification that is highly sought after by employers. Our students need only complete two units of the Diploma to gain the qualification in full.

With appropriate work experience you will be eligible for Associated/Member status from CIM and awarded designatory letters ACIM/MCIM. With this you will be well on your way to Chartered Marketer status, the mark of an up-to-date, qualified and experienced marketing professional (additional fees may apply).

WORK PLACEMENTS

As part of the Advertising and Marketing MA degree students have the option of enrolling on the internship programme. This module normally lasts between 8–12 weeks and provides students with an opportunity to undertake a workplace project on behalf of an organisation.

Coventry University Business School works closely with companies across the UK and Europe to offer a wide variety of internships.

Students must successfully meet the following assessment criteria:
-Academic: successful completion of all Semester 1 modules including research methods at the first attempt
-CV shortlisting: submit a CV which will be used for competitive shortlisting by the internship panel
-Presentation: prepare and successfully deliver a formal presentation
-Interview: interview with the University internship panel

After completing the Internship, you are required to write an extensive report based on the managerial and educational experience derived from the internship itself and present your findings to both the employers and academic staff.

GLOBAL LEADERS PROGRAMME

To prepare students for the challenges of the global employment market and to strengthen and develop their broader personal and professional skills Coventry University has developed a unique Global Leaders Programme.

The objectives of the programme, in which postgraduate and eligible undergraduate students can participate, is to provide practical career workshops and enable participants to experience different business cultures.

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You are keen on a career in marketing? Whether you are a fresh graduate or have gained some work experience already, the MSc in Marketing Strategy & Innovation is the course for you to acquire the most up-to-date knowledge and skills for starting a career as a marketing strategist, brand manager, innovation manager, or key account manager in a leading global firm. Read more
You are keen on a career in marketing? Whether you are a fresh graduate or have gained some work experience already, the MSc in Marketing Strategy & Innovation is the course for you to acquire the most up-to-date knowledge and skills for starting a career as a marketing strategist, brand manager, innovation manager, or key account manager in a leading global firm. Or you can work as a marketing consultant or advertising creative. If you are considering starting your own business, our MSc in Marketing Strategy and Innovation provides you with the knowledge and skills to promote your product or service professionally.

Your fellow students will be smart and motivated people from around the world, with graduate degrees in arts, business, engineering, humanities, medicine, etc. – with and without some marketing experience. During your time together, you will learn what it needs to become leading marketers who skillfully analyse customers, markets, and social trends, invent new and manage existing brands, run on and offline media campaigns, and thus leverage the success of commercial and non-commercial organizations. When it comes to move on after the year at Cass, the credibility of you having a degree from our world-leading business school will be a powerful drop of fuel to get your career started.

Visit the website: http://www.cass.city.ac.uk/courses/masters/courses/marketing/2017#courses-details=2

Course detail

Marketing is a fast moving field. Therefore, the skills and knowledge that you will acquire on the MSc in Marketing Strategy and Innovation course are continuously updated to include the latest theoretical developments (some of them authored by our very own lecturers) and the newest practical developments.

The MSc in Marketing Strategy & Innovation is about marketing AND innovation. So when you graduate you know how to INNOVATE with new products, services and ideas, and you will know how to best position these offerings in the market of your choice, and to create excitement among the right customers. Becoming a marketing STRATEGIST means that you won’t spend much time using Photoshop and designing ads or brochures, but spend most of your time analyzing markets, understanding customers and competitors, and creating the strategies behind innovative products and advertisements.

Career opportunities

The MSc in Marketing Strategy & Innovation was launched in September 2014. We are committed to creating not only excellent marketers, but also responsible leaders, and this ethos pervades the MSc in Marketing Strategy and Innovation. Exploring topics such as Corporate Social Responsibility gives students an 'outside in' perspective, enabling them to reflect on the wider social implications of marketing decisions and adapt quickly to the tone and tempo of modern business.

Typical Industries for graduates include:

• Agency (Marketing, Advertising, Digital, Media)
• Consulting
• FMCG
• Media & Entertainment
• Hospitality
• Design/Luxury Goods

How to apply

Apply here: http://www.city.ac.uk/study/postgraduate/applying-to-city

Funding

For information on funding, please follow this link: http://www.city.ac.uk/study/postgraduate/funding-and-financial-support

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The Master in Creative Advertising is a joint educational program developed by NABA Nuova Accademia di Belle Arti Milano and Media Design School, New Zealand, and is strongly oriented to all creative aspects of contemporary advertising scenario. Read more

Overview

The Master in Creative Advertising is a joint educational program developed by NABA Nuova Accademia di Belle Arti Milano and Media Design School, New Zealand, and is strongly oriented to all creative aspects of contemporary advertising scenario.

Students will be challenged by leading companies and experts with workshop briefs on the creative side of today’s advertising processes and methodologies. Since the beginning, from terminology to best practices, students will develop core skills in consumer insight and research methodology, idea and strategy building, copywriting, story telling and art direction, in order to create real and innovative advertising campaigns, across different types of media and with a learn-by-doing approach.

During the course, all students will have the chance to conduct an intra-curricular internship and conclude the program with a final master project which will complete their own individual portfolio.

Language: English
Credits: 60 CF
Placement rate: 81%

Audience

Candidates holding a first-level academic diploma or BA degree, or about to graduate and with a knowledge of the English language
(IELTS 5.0 academic or equivalent certificate minimum).
The program is open to professionals and graduates in advertising, communication, brand and graphic design-related disciplines, design, marketing and humanities.

Career

Graduates will acquire the skills to develop careers in art direction and copy writing in creative agencies worldwide or to properly manage and evaluate creative teams inside a highly effective marketing environment. This includes communication agencies and graphic design studios requiring creative directors, copywriters, storytellers, strategy experts, brand consultants, media planners and creative accounts.

Admission

Discover how to apply: http://www.naba.it/admission-postgraduate-programs/processo-di-ammissione/?lang=en

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Humber’s Advertising Copywriting graduate certificate program teaches the specialized skills needed to create powerful, effective copy for all forms of printed advertising, radio and television commercials, and interactive media. Read more
Humber’s Advertising Copywriting graduate certificate program teaches the specialized skills needed to create powerful, effective copy for all forms of printed advertising, radio and television commercials, and interactive media.

We have a strong community of program alumni who help new graduates network, as well as faculty who are active in the industry and bring extensive experience to their classrooms.

If you enjoy writing, working in a high-energy, high-intensity environment and collaborating with other creative minds, copywriting is an ideal choice.

Applicants are accepted from all types of undergraduate degree majors and advanced college diploma programs. A major in English, art or marketing is not required to be accepted into the program. Some of the finest graduates have undergraduate degrees in the social arts, humanities or the sciences.

If you define yourself as creative, but can’t draw, this program is most likely for you.

Modules

Semester 1

• COPY 5001: Copywriting
• COPY 5003: Computer Skills for Copywriters 1
• COPY 5005: Strategy
• COPY 5006: Portfolio 101
• COPY 5007: Art Direction Elements for Writers 1
• COPY 5008: Writing for the Web 1
• COPY 5011: Writing for Social Media 1

Semester 2

• COPY 5501: Art Direction Elements for Writers 2
• COPY 5502: Computer Skills for Copywriters 2
• COPY 5503: Portfolio Intensive Concept
• COPY 5504: Portfolio Intensive Strategy
• COPY 5506: Writing for the Web 2
• COPY 5507: Writing for Social Media 2
• WORK 5510: Field Placement

Work Placement

Your two-month unpaid work placement can take place as early as May or as late as July. Our faculty will work with you to help you find a suitable placement.

Your Career

The average North American is exposed to close to 3,000 advertisements each day yet recalls only 12. To write memorable ads as a writer and conceptual thinker in the creative department of an advertising agency, you need specialized training in advertising copywriting.

Our graduates find positions at local and multinational advertising agencies, as well as direct response, pharmaceutical and digital agencies. Some of our graduates pursue in-house writing opportunities with large corporations or with municipal or provincial governments, while others eventually go into business for themselves, enjoying the flexibility and variety of working as freelance or contract copywriters.

How to apply

Click here to apply: http://humber.ca/admissions/how-apply.html

Funding

For information on funding, please use the following link: http://humber.ca/admissions/financial-aid.html

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Our MA Advertising and Marketing offers a genuinely dedicated programme of study. This Masters is ideal if you wish to gain specialised knowledge in the fields of marketing communications and advertising. Read more
Our MA Advertising and Marketing offers a genuinely dedicated programme of study. This Masters is ideal if you wish to gain specialised knowledge in the fields of marketing communications and advertising. You will also gain comprehensive understanding in key areas of marketing strategy and research.

Taught by specialists with professional experience and research expertise in their relevant fields, you will gain the skills and knowledge to prepare for a successful marketing career.

The course offers a balanced academic and practical programme of study, giving you the opportunity to apply your knowledge to genuine business situations. You will explore contemporary developments in marketing and marketing communications theory and practice.

CIM accreditation

The Chartered Institute of Marketing (CIM) is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners. Leeds University Business School has joined forces with CIM to give students on the MA Advertising and Marketing and MSc International Marketing Management, the opportunity to gain professional qualifications through CIM Graduate Gateway. CIM qualifications are highly sought after by employers, and map alongside our own degrees which ensures we are equipping students with the best opportunities for a successful marketing career.

Careers

Graduates can expect to have a wide and varied range of career opportunities in communications agencies and company marketing divisions.

Previous graduates have become Brand or Research Managers or moved into the agency environment within the advertising and communications sector. An increasing number of graduates are working within the rapidly expanding digital, direct and interactive marketing industry.

We help you to achieve your career ambitions by providing professional development support as part of the Masters programme. You will develop key professional skills that employers value.

Apply now

The deadline for International applications is 31 March 2017.
The deadline for UK/EU applications is 31 August 2017.
For further guidance on how to apply, visit: http://business.leeds.ac.uk/masters/how-to-apply/

Online events

You can logon from anywhere to join one of these one hour events, which will include:

- Introduction to Leeds University Business School and Masters study
- Advice from one of our Professional Development Tutors, with examples of the career skills you can build and the major companies we work with
- Guidance on how to apply for postgraduate study from our admissions team
- Opportunity to ask your questions

The dates for our next online events are below:

- TBC

Open events

Our Masters Open Days are an opportunity to visit in person, learn more about our Masters degrees and meet our staff. Activities include:

- Presentations, talks and Q&A with academic directors
- Business School tour
- Speak to admissions, academic teaching teams and current Masters students

Our next Masters Open Day:

- Wednesday 21 June 2017

Please visit our website for further information and to book your place: http://business.leeds.ac.uk/masters/meet-us-at-an-event/

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Our Marketing Communications and Advertising MSc, accredited by CIM, places each student under the spotlight. Read more
Our Marketing Communications and Advertising MSc, accredited by CIM, places each student under the spotlight. Can you put your sound theoretical understanding into practice? Will your communications plan, and the research it's built on, withstand academic scrutiny? Do you present work confidently? Would a seasoned ad agency director trust your recommendations? Graduates are ready to leap into advertising, communications or public relations roles, and answer any question their clients throw at them.

-Industry application and critique: on this course you will pitch to a panel of real marketing agency professionals, who will critique your technique as well as your response to the brief. You will learn to use research to become an expert in a given area, and to communicate these findings to others quickly and effectively. You will gain broad and also deep knowledge of each marketing communications channel, with a focus on advertising.
-Contacts in the sector: guest speakers, from marketing directors to media planners, come to Kingston to share up-to-the-minute information from their campaigns with our students. Even the course syllabus itself is designed and refined in consultation with a panel of marketing experts. With easy access to central London, there are plenty of opportunities to build up a network of contacts.
-Career-ready: the work you complete during your masters builds into a portfolio you can be proud to show recruiters. Graduates from this course typically enter the workplace in a variety of communications, public relations and consultant roles, and have a strong foundation on which to progress their careers to the top.

"The links with our Marketing Expert Panel mean there's always an opportunity to ask what's changed and what's new in the campaigns you've been working on?' and to bring that up-to-the-minute input into the course." – Patricia Harris, director of studies

You do not need to have a background in business to study this course, but you will need to have a strong interest in gaining a masters in advertising and marketing communications.

Assessment

Coursework.

Course structure

Please note that this is an indicative list of modules and is not intended as a definitive list.

Available modules
-Marketing Communications Strategy
-Digital Communications and Analytics
-Public Relations
-Global Marketing Management
-Buyer Behaviour
-Market Research and Data Analysis
-Research Proposal and Dissertation

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This course will give you the leading-edge theories, tools and techniques you need to operate at a strategic and tactical level within global marketing. Read more

Course Description

This course will give you the leading-edge theories, tools and techniques you need to operate at a strategic and tactical level within global marketing. Created in close consultation with senior marketing professionals and the Chartered Institute of Marketing, it develops the skills sought by today's marketing employers.

In your first semester, you will explore fundamental issues and concepts of marketing practice, before learning about consumer buying behaviour and the factors influencing it. You will also take a holistic view of an organisation and how it attempts to develop marketing strategy in a challenging global environment.

In your second semester, you will learn about corporate and reputation management. You will also implement and work with practical tools including marketing plans and metrics, as well as developing your understanding of consumer engagement. You will be exposed to the very latest thinking in both conventional and digital marketing disciples.

Finally, in your third semester, you will choose a major practical project, with the opportunity to use your skills in a real-world setting, conduct independent research or gain work experience overseas.

See the website https://www.ntu.ac.uk/study-and-courses/courses/find-your-course/business/pg/2017-18/branding-and-advertising

Work placement

You can add a year's work placement, making your master's a two-year course. If you undertake a placement, you must take up the Business Research Project in semester three.  

Chartered Institute of Marketing

When you successfully complete your MSc Branding and Advertising course, you'll have the opportunity to gain an extra qualification, the Level 4 CIM professional Certificate. You'll also be exempt from certain modules on either the CIM Level 4 Certificate in Professional Marketing or CIM Level 6 Diploma in Professional Marketing. The qualification you gain depends on your level of practical experience.

Study and support

Teaching and learning methods are centred around interactive workshops which are highly participative in nature and will employ case studies, discussions, business simulations and group activities.

Interactivity is key to our teaching and we are committed to providing courses that adopt teaching methods that are appropriate to the student cohort and the specific modules.

We ensure that support and guidance is in place, especially during the early stages of the course and assessment periods, to help you become comfortable with operating in a student-centred learning environment.

Assessment methods

A range of assessment methods are used across the course, the choice of which reflects the needs and demands of the different types of module. Some modules will assess the ability to work collaboratively in a team and others will assess individual capability. Types of assessment will range from examinations to group presentations including essays, reports, financial analyses, literature reviews and research-based projects.

The interactive nature of the taught sessions offers opportunities to gain feedback on your performance before being formally assessed and increasing use is made of eLearning to further support the feedback process.

Induction

All our courses begin with a comprehensive development programme that will help you prepare for your studies and develop key academic and transferable skills. A key feature is a short residential team-building course, normally in the Peak District.
You will also have opportunities to meet members of the teaching team and other postgraduate students, receive detailed programme information, and gain valuable support and guidance from the library, careers service, international office and Student Support Services.

Visit the MSc Branding and Advertising page on the Nottingham Trent University web site for more details! https://www.ntu.ac.uk/study-and-courses/courses/find-your-course/business/pg/2017-18/branding-and-advertising

Scholarships

Nottingham Business School is delighted to offer a number of generous scholarships for our full-time master's courses. To find out more visit the Nottingham Business School website. (http://www.ntu.ac.uk/nbs/courses/fees_and_funding/postgraduate_fees/index.html?utm_campaign=FAM-BLSS-Nov-15&utm_medium=Profile&utm_source=Findamasters&utm_term=BLSS )

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Students learn how advertising is created from the advertising pitch, through to target audience identification and segmentation, the creative strategy, creative briefing, and the appraisal of creative ideas and campaign evaluation; they build a critical awareness of the advertising industry and the challenges it faces today, and build an understanding of how other communications' tools work. Read more

Summary

Students learn how advertising is created from the advertising pitch, through to target audience identification and segmentation, the creative strategy, creative briefing, and the appraisal of creative ideas and campaign evaluation; they build a critical awareness of the advertising industry and the challenges it faces today, and build an understanding of how other communications' tools work.

Modules

Core modules: Design 1 and 2; Research skills; Final Project Optional modules: Contemporary issues 4; Entrepreneurship; Digital marketing communications; Global marketing; Design: Interpreting the Language of Design.

Visit our website for further information...



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This innovative programme fuses design with the concepts and principles of advertising, allowing you to develop a range of skills to thrive in a fast-paced and competitive industry. Read more
This innovative programme fuses design with the concepts and principles of advertising, allowing you to develop a range of skills to thrive in a fast-paced and competitive industry.

Taught by the School of Design and Leeds University Business School – one of the world’s top 100 business schools – you’ll take a creative approach to solving communication problems in advertising and branding. You’ll develop your own practice, collaborate with other designers and gain a deeper awareness of how design can convey a brand message, using a range of software and techniques.

At the same time, you’ll study ideas, research and theories in advertising to explore the strategic backdrop of brand communications from the blurring of markets to the ways in which digital technology, such as social media and mobile, have changed the relationship between brands and consumers.

You’ll mix creativity and innovation with advertising strategy to gain a valuable range of knowledge and skills.

Specialist facilities

We have plenty of facilities to help you make the most of your time at Leeds. You’ll be able to develop your practice in well-equipped studios and purpose-built computer clusters so you can build your skills on both PC and Mac. There’s also a computer-aided design (CAD) suite with access to the latest design software and some of the latest design technology, such as digital printing and laser cutting facilities, and colour analysis/prediction labs.

We also have an impressive range of resources you can use for research. We house the M&S Company Archive including documents, advertising, photos, films, clothing and merchandise from throughout Marks & Spencer’s history, offering a fascinating insight into the changing nature of branding and advertising over time.

Course Content

You’ll begin to develop your understanding of advertising principles from the start of the programme, when you’ll study consumer behaviour and explore how brands can adopt these different theories to inform their marketing strategies.

Focusing on contemporary issues, you’ll look at the process of strategic marketing communications and how strategic marketing works on the global stage. At the same time, you’ll study practical design modules where you’ll learn to visualise creative communications ideas and present your proposals to clients, as well as considering how compelling text within an advertising concept can influence consumers.

In Semester 2 you’ll build on this foundation by exploring integrated communication, developing creative concepts that can work for a range of different media outlets, as well as the broader aspects of campaign planning, print, radio and TV ad production and the ethics of advertising campaigns.
You’ll think about reach, frequency and the often complex question of return on investment and even choose from specialist modules on topics such as social media, sales promotion, brand management and direct marketing.

At the end of the programme you’ll submit a substantial project that demonstrates the knowledge and skills that you’ve gained. You can either complete a dissertation – an independent research project on a related topic of your choice – or develop a communication campaign concept of your own.

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As a student in the MA Advertising, Branding and Communication course at the University of West London, you will become a strategic thinker and communicator to create cutting edge advertising, brand and design campaigns. Read more
As a student in the MA Advertising, Branding and Communication course at the University of West London, you will become a strategic thinker and communicator to create cutting edge advertising, brand and design campaigns. We build your understanding of brand communication, professional graphic design, advertising strategy and creativity to help prepare you for your future career.

Communication is at the centre of the way we live our lives. Today's communication systems and tools are complex, sophisticated and extremely powerful. However, the usefulness of these systems and tools depends on those who know how best to use them creatively and strategically.

As consumers become more knowledgeable and knowing, we must create the right kind of conversation. Advertising, Branding and Communication is lightning fast - responding to consumer needs, aspirations, and trends, in highly innovative relational and meaningful ways.

This course has a vocational focus, giving you the professional experience required to kick-start your career after graduation.

Course detail

This course delivers in-depth, real time real-world real-value education. You will:
• work industry hours, at industry pace and on industry projects and internships
• learn to research, apply and present design innovation, brand narrative with mentored design partnerships/teams on industry set briefs
• have the opportunity to collaborate across other post graduate courses delivered in the London School of Film Media and Design and the London School of Music
• gain specialist skills and knowledge in your course
• gain insight and professional practice from working alongside students
• explore a range of evolutionary and revolutionary processes
• build a professional understanding of today's competitive global environments related to design, advertising processes and the management of communication
• develop your own project driven by your new knowledge.

Format

Postgraduate taught courses are taught through a range of:
• Lectures
• Seminars
• industry visits group tutorials.

Career and study progression

Upon graduation, you can work as a brand designer, account handler, graphic communication designer or idea strategist, making your creative mark in the demanding worlds of branding or advertising. You will bring your knowledge of contemporary innovation and brand strategy to a range of industry projects.

You may also wish to undertake postgraduate study to specialise in a subject you’ve already studied, or to explore something new.

How to apply

Click the following link for information on how to apply to this course: http://www.uwl.ac.uk/students/postgraduate/how-apply

Scholarships and bursaries

Information about scholarships and bursaries can be found here: http://www.uwl.ac.uk/students/postgraduate/scholarships-and-bursaries

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