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Masters Degrees (Advertising Management)

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This degree programme will appeal to students from a range of backgrounds seeking to develop the knowledge and skills in marketing and management that would enable them to pursue appropriate business and marketing careers in domestic or international organisations. Read more
This degree programme will appeal to students from a range of backgrounds seeking to develop the knowledge and skills in marketing and management that would enable them to pursue appropriate business and marketing careers in domestic or international organisations.

The programme incorporates not only core areas of business and management (operations management, international business environment, economics, human resource management and finance and accounting) but also key knowledge and skills within the area of marketing (marketing strategy, marketing communications, services marketing, consumer behaviour).

The programme is suitable for students with or without prior experience of business, marketing or management subject areas. As such, this MSc is designed for those who want to focus on the areas of marketing and management in order to change career direction, get started in a specific career or boost an existing career. The programme is aimed at both recent graduates and those with a first degree and work experience. The programme delivers many opportunities to gain practical skills in marketing and management through the use of module assignments, case studies, marketing strategy simulation and industry speakers.

The programme specifically allows graduates to pursue careers in a number of areas including general management, services or general marketing, advertising and communications, and consultancy.

Why Bradford?

University of Bradford School of Management is one of the oldest and most experienced university-based business schools in Britain and home to more than 500 postgraduate students from more than 70 different countries. The School celebrated 50 years of excellence in business education in 2013.

At our Bradford campus and across our global campus, we create a collaborative, supportive learning environment in which students, staff, alumni and businesses and organisations can share knowledge and ideas.

Bradford also scores extremely high in rankings for value for money, providing you with a very affordable way to gain a globally recognised Master’s qualification from a leading UK university.

Rankings

University of Bradford School of Management is ranked in the UK Top 10 in the Financial Times MSc in Management 2016.

Modules

Initially, students take a number of compulsory modules to provide the foundations for an understanding of management. In the second semester, learning will focus more specifically on marketing from both a strategic & operational perspective, and students will have the opportunity to choose one elective subject from an extensive range. The final part of the programme is the dissertation, with students investigating a specific marketing related topic.

Core modules
-Business Economics
-Accounting and Finance
-Human Resource Management
-International Business Environment
-Marketing Planning and Strategy
-Operations Management
-Research Methods
-Consumer Behaviour
-Strategic Marketing Simulation

Elective modules - Choose one subject from a wide range including:
-Contemporary Issues in Accounting & Finance
-Corporate Social Responsibility
-Cross-Cultural Management
-Decision Support for Sustainability
-Diversity in Work & Organisations
-Entrepreneurship & Innovation
-Environmental Management & Quality Systems
-European Business Management
-Financial Statement Analysis & Valuation
-Information Systems Planning for Sustainability
-International Business in Emerging Economies
-International Business Strategy
-International Finance
-Management of Change
-Strategic Accounting
-Strategic Financial Management
-Sustainable Operations & Management
-Future Technology & Innovation Management
-International Master's Summer School

Learning activities and assessment

Teaching on the full-time and executive programmes involves a combination of formal lectures, group discussions, tutorials, seminars and directed reading. Generally the programmes aim to integrate applied and theoretical knowledge with assessment processes that test both knowledge of the disciplines and their application. Each module represents approximately 100 hours of study time, of which typically 24 hours is contact time with the module tutor(s) and the remaining 76 hours is made up of pre-reading, directed reading, preparatory work and assessment.

Methods of assessment are varied and linked to learning requirements. They include open and closed book examination, essays, coursework assignments and case studies.

Career support and prospects

The University is committed to helping students develop and enhance employability and this is an integral part of many programmes. Specialist support is available throughout the course from Career and Employability Services including help to find part-time work while studying, placements, vacation work and graduate vacancies. Students are encouraged to access this support at an early stage and to use the extensive resources on the Careers website.

Discussing options with specialist advisers helps to clarify plans through exploring options and refining skills of job-hunting. In most of our programmes there is direct input by Career Advisers into the curriculum or through specially arranged workshops.

Additionally, the School of Management has its own dedicated careers team based on the Emm Lane Campus, with support including:
-One-to-one support
-Careers workshops
-Opportunities to meet employers and recruiters
-Online resources
-Job opportunities

The MSc provides students with the opportunity to enter or boost their careers in both marketing and general management. Typical roles include marketing management, business development, brand management, product management, account management, PR and communications, media marketing, consultancy and self-employment.

Study Support

The Effective Learning Service (ELS) is a dedicated facility within the School of Management, established to support our students to maximise their academic learning (eg assignments and examinations) as well as help overseas students adapt quickly to UK academic requirements. The ELS is run by Martin Sedgley, supported by Amy Allhouse, and provides a huge range of services, including various workshops run during term time, 1-1 consultations and vast printed and online resources to cater for every possible development area.

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Whether you're looking for a broad-ranging business degree or the ability to become a specialist in key business discipline, the Master of Business will develop your professional expertise and advance your business career. Read more
Whether you're looking for a broad-ranging business degree or the ability to become a specialist in key business discipline, the Master of Business will develop your professional expertise and advance your business career.

An innovative and industry-focused course, the Master of Business has a strong emphasis personal development, ethics, corporate governance and social responsibility. A key feature of the course is the personal development program which will enhance your leadership and interpersonal skills and transform the way you operate in professional contexts.

The course addresses all facets of business development, and provides a solid foundation for those without business experience. It connects research and practice to make you a stronger communicator and problem-solver, and will broaden your understanding of management and business ethics.

As part of the course you can build your knowledge and extend your expertise in one of the following specialisations:

Business, ethics and society
Commercialisation
Information technology
Law and responsible business
Managing human capital
Marketing
Project management
Quantitative business analysis
Risk management
Supply chain management
Sustainability

The flexible structure of the Master of Business enables you select units that give you a broadly applicable business qualification. Alternatively, you may prefer to choose one of the listed specialisations, effectively tailoring your studies to your particular interest or career aspirations.

The strong reputation of the Master of Business means our graduates are highly sought after, both in Australia and overseas. Graduates of the course pursue careers across the spectrum of business, including roles in human resources, management, marketing, science and commercialisation, project management, risk management or logistics.

Visit the website http://www.study.monash/courses/find-a-course/2016/business-b6005?domestic=true

Overview

Please select a specialisation for more details:

Business, ethics and society

Business, ethics and society investigates and activates the role of business as ethical and social leaders. The specialisation equips students with an understanding of the theoretical foundations and practical issues of internal and external ethical and societal forces that businesses face, respond to and activate. Business, ethics and society especially develops students' critical engagement and leadership capabilities to manage diversity, inclusiveness, and work and life. These capacities are developed within a strong context of ethics and corporate responsibility, and the domestic and international environments in that organisations operate. The specialisation prepares students for active managerial roles within organisations in the private, public and not-for-profit sectors.

Commercialisation

Commercialisation is the process or cycle of introducing a new product or production method into the market. The commercialisation process or cycle can be applied in many different contexts, including: art, design, and architecture; arts and humanities; business and economics; education; engineering; information technology; law; medicine, nursing and health sciences; pharmacy and pharmaceutical sciences; and science and technology. The specialisation provides a comprehensive business-focused setting to help students develop the necessary business and entrepreneurial acumen and commercialisation knowledge to succeed. Commercialisation especially develops students' new venture finance, patenting, innovation, and wealth pathways skills and knowledge. The specialisation prepares students, particularly facilitated by the commercialisation project, for commercialisation and entrepreneurial roles within organisations in the private, public and not-for-profit sectors.

Information technology

The information technology discipline allows students to build upon the core program with six units dealing with current practices and emerging strategies for the application of information technology in business management. Students are introduced to management of the creation, storage, recall and dissemination of business records within organisation-wide frameworks and they will gain a high-level of understanding of the processes of project management. Units are taught by the Faculty of Information Technology.

Law and responsible business

The fortunes of a business can quickly turn around if it does not pay proper attention to the laws that regulate its organisation and activities. The law provides the framework for all aspects of business from the internal management of business organisations to their relationships with clients, consumers and the public. The units in this specialisation provide students with an understanding of the legal framework within which business operates and the fundamental laws that regulate business activities and transactions, with particular emphasis on how legal and social responsibility considerations should impact business decision-making.

Managing human capital

Managing human capital is the recognition of people as valuable contributors, and the systems and operations for investing in people to enhance their contributions. The specialisation equips students with an understanding of the theoretical foundations and practical issues of managing and developing people within an international context. Managing human capital develops students' strategic and operational people management knowledge and skills, particularly for diverse, inclusive, and productive workplaces. This specialisation prepares students for careers in human resource management, industrial relations, consulting, public sector management, and general people management roles.

Marketing

Marketing is a fun, dynamic, complex activity (and discipline) that focuses on providing value to both organisations and consumers. Very simply, marketing is about matching what an organisation has (or can do) with someone who wants it. Marketing is about selling, it is about advertising, but it also so much more. The study and practice of the 'so much more' is what makes marketing so interesting!

In today's dynamic and global business environment, marketing permeates all areas of operations and forms an integral element of business growth and achievement. Highly qualified, innovative and international marketing practitioners, supported by well researched and pertinent marketing knowledge, are increasingly in demand.

Project management

A project is a collection of activities and resources undertaken to achieve planned objectives, which could be defined in terms of time, quality and cost or economic outcomes. Project management is the process of ensuring defined goals are achieved in relation to a project. This specialisation provides graduates with the knowledge, technology and processes employed in project management that allow them to pursue such professional roles in industry and government. This specialisation will provide graduates with an understanding and ability to apply the theories and concepts of project management, and will assist in a variety of roles in industry or government. Graduates will be able to analyse requirements for the management of given projects, identify the applicable methods and develop innovative project management strategies and processes.

Quantitative business analysis

Students will be provided with advanced quantitative skills required to carry out statistical analysis in business, economics and finance. They will also develop skills to report on the findings of their quantitative analysis.

Risk management

Risk is defined by AS/NZS ISO 31000: 2009 as 'the effect of uncertainty on objectives'. The management of risk is an evolving discipline that builds on current knowledge in a diverse range of activities. The risk management specialisation focuses on operational and financial risk in today's commercial world. It provides extended skills in the strategic and process applications of risk management and prepares for the increasingly complex risk management issues faced in many areas of business and government. It prepares graduates for roles that are required to address business, insurance and financial risk. The range of units undertaken will greatly assist those seeking employment in managerial positions where risk management is an expanding field of practice.

Supply chain management

Supply chain management involves the coordination of people, organisations, technologies and processes to ensure optimal supply of products and services. This specialisation develops students' capacity to design and optimise supply chains, and to manage them to achieve strategic business outcomes. Supply chain management enhances students' skills and knowledge in innovation and improvement, business optimisation, services and operations management, and sustainable operations management. The specialisation prepares students for careers in supply chain management roles in the private, public and not-for-profit sectors.

Sustainability

The sustainability specialisation focuses on current practices and emerging strategies for improving corporate sustainability, particularly in social, economic and environmental domains. The units within this specialisation will provide insights into sustainability from the perspectives of governance, ethics and management. This specialisation is suited to those who want to enhance their knowledge and skills in both business and sustainability issues and who seek employment in environmental governance or corporate sustainability management. It will also suit those who want to enable organisational and individual change in support of sustainability.

For more information visit the faculty website - http://www.study.monash/media/links/faculty-websites/business-and-economics

Find out how to apply here - http://www.study.monash/courses/find-a-course/2016/business-b6005?domestic=true#making-the-application

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Our Management programme is an outstanding opportunity for graduates who wish to develop practical, functional business knowledge and skills to improve their employment prospects. Read more
Our Management programme is an outstanding opportunity for graduates who wish to develop practical, functional business knowledge and skills to improve their employment prospects. The programme aims to develop understanding of the core aspects of business management and to build on the skills and competencies relevant to middle management and to senior roles. It is especially suitable for students who have taken non-business degrees or who wish to reinforce their business knowledge.

Our experiences of working with a wide range of industrial partners and managerial teams have fed directly into the design of our Management programme, which includes core modules designed to equip you with key business skills sought by modern organisations. In addition, the wide range of optional modules gives you the flexibility to tailor the programme to suit your individual career aspirations.

All of our modules use contemporary case studies and skills-based coursework, ensuring that as a graduate you will be equipped to apply the very latest management best-practice and to contribute quickly and purposefully to the running of any organisation.

Core study areas include accounting and financial management, human resource management, marketing in the organisation, operations management, information systems and management, global strategic management, management analysis, and skills for employability and personal development.

See the website http://www.lboro.ac.uk/study/postgraduate/programmes/departments/business-economics/management/

Programme modules

Semester 1:
Compulsory Modules
- Accounting and Financial Management
- Human Resource Management
- Marketing Management
- Operations Management

Semester 2:
Compulsory Modules
- Business Analysis
- Information Systems and Management

Optional Modules* (choose three)
- Advertising and Consumer Behaviour
- Business Economics
- Business Forecasting
- Enterprise Employability and Personal Development
- Enterprise Resource Planning
- Global Outsourcing and Offshoring of Services
- International and Cross Cultural Management
- International Marketing
- Logistics and Supply Chain Management
- Services and Retail Management
- Small Business and Entrepreneurship
- Work Psychology

* Other optional modules are available

Summer:
- Management Analysis
- Strategic Management

Assessment

Modules are assessed by a combination of examinations and assignments.

Careers and further Study

Example destinations include:
- Proludic (Switzerland) – International Sales Manager;
- Samsung Opentide (China) – Consultant;
- Jaguar Land Rover – Technical Analyst/ Engineer, Buyer;
- Citibank (China) – Human Relations;
- Reed – Core Services Business Adviser;
- Nielsen – Market Researcher.

Why choose business and economics at Loughborough?

Loughborough’s School of Business and Economics is a thriving forward-looking centre of education that aims to provide an exceptional learning experience.

Consistently ranked as a Top-10 UK business school by national league tables, our graduates are highly employable and enjoy starting salaries well above the national average.

The rich variety of postgraduate programmes we offer ranges from taught masters, MBA and doctoral programmes, to short courses and executive education, with subjects spanning Management, Marketing, Finance and Economics, Work Psychology, Business Analytics, International Crisis Management and Information Management. New for 2016, we are also launching two exciting new programmes in Human Resource Management. All of this contributes to a lively and supportive learning environment within the School.

- Internationally Accredited
The School of Business and Economics is one of less than 1% of business schools in the world to have achieved accreditation from all three major international accrediting bodies: The Association to Advance Collegiate Schools of Business (AACSB International), EQUIS accreditation from the European Foundation for Management Development (EFMD) and the Association of MBAs (AMBA).

- Career Prospects
Our graduates are in great demand. Over 94% of our postgraduate students were in work and/or further study six months after graduating.* As such, you will be equipped with skills and knowledge that will serve you well in your career or enable you to pursue further study and research.

*Source: DLHE

Find out how to apply here http://www.lboro.ac.uk/study/postgraduate/programmes/departments/business-economics/management/

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The master of arts programs in advertising and public relations are intended for those who wish to acquire advanced understanding of and skills in the development of highly effective persuasive communication. Read more
The master of arts programs in advertising and public relations are intended for those who wish to acquire advanced understanding of and skills in the development of highly effective persuasive communication. The programs focus on prevailing communication theories, current research findings, and advanced practical techniques. The faculty seeks to educate highly competent, focused students who will be recognized for their leadership qualities: the ability to discern issues both in the practice of their profession and in their role in society; the ability to develop and execute successful communication programs; and the ability to lead others effectively.

Two programs are offered: (1) a two-year thesis program with specialization in advertising or public relations (Plan I), and (2) a one-year professional program combining advertising and public relations (Plan II).

Visit the website https://apr.ua.edu/gradinfo/

Degree Requirements

- Plan I, the Two-Year Research Program -

The two-year master's degree program is intended for students seeking a strong research emphasis in their study of advertising and public relations. The Plan I program focuses on important problems and questions, gathering evidence, and setting standards for inference. The program specifically prepares students in the areas of (a) mastering the body of scholarly knowledge of advertising and public relations, and (b) contributing to the advancement of knowledge in these fields through basic and applied research. Students may decide to continue their studies, pursuing doctorates in advertising or public relations. Students in the Plan I program specialize in either advertising or public relations, learn the concepts and methods involved in productive scholarship, and collaborate with faculty members in conducting research.

Plan I requirements. Plan I is normally a two-year program and requires (a) a minimum of 30 hours of approved graduate courses, (b) demonstration of proficiency in research skills, (c) passing of a comprehensive written examination, and (d) completion and successful defense of a master's thesis. Students admitted to the program with little or no previous coursework in advertising or public relations may be required to take one or more undergraduate courses in the department to supplement their graduate studies.

Plan II, the One-Year Professional Program

The professional program is an intensive, professionally oriented, one-year program that combines advertising and public relations. Recognizing the increasingly close links between the advertising and public relations professions, the Plan II program provides advanced preparation in both disciplines. The program provides intensive training to meet specific objectives. Graduates will be prepared to:

- develop a thorough understanding of the institutions and processes involved in advertising and public relations, through a combined program of study

- use research both to generate communication strategies and to evaluate the success of communication programs

- write idea-driven persuasive communication

- plan, implement, and evaluate media plans for advertising and public relations programs and campaigns

The Plan II program is for recent college graduates who see the advantages of having advanced skills in advertising and public relations. The students will recognize that preparation in the liberal arts, business administration, or communication has provided them with important knowledge but has not sufficiently prepared them in the communication concepts and skills needed to be a leader.

Speaking and writing skills are emphasized in all courses, with frequent papers and presentations. One course each semester emphasizes writing skills involved in the advertising and public relations professions.

Plan II requirements. The one-year Plan II program requires (a) completion of a specific 33-hour program of graduate courses, (b) demonstration of proficiency in research skills, (c) passing of a comprehensive written examination, and (d) completion of a master's project in the course APR 598 Communication Workshop. Students admitted to the program will receive a list of critical readings and will be expected to become familiar with these materials before beginning the program. The program starts with a series of orientation sessions aimed at evaluating each student's grasp of the critical readings and ability to proceed with the program without further background study.

APR Graduate Course Descriptions

Note: Plan I and Plan II programs have different course requirements.

ADVERTISING & PUBLIC RELATIONS COURSES

APR 522. Media Planning: Three hours. Development of media objectives, strategies, and budgets and implementation of media plans for advertising and public relations. Each student prepares and presents a media plan.

APR 550. Communication Research Methods: Three hours. A survey of qualitative and quantitative methods in communication research.

APR 551. Seminar in Communication Theory*: Three hours. A study of the development of selected theories of communication as they pertain to interpersonal, public, and mass communication.

APR 570. Contemporary Advertising and Public Relations: Three hours. An advanced survey of the academic and professional literature underlying the contemporary practice of advertising and public relations.

APR 572. Persuasive Communication: Three hours. The practice of creating, writing, editing, and producing persuasive communication for advertising and public relations. Writing skills are exercised extensively in this course.

APR 582. Advertising and Public Relations Management: Three hours. Problems and decision-making processes involved in the management of advertising and public relations programs and organizations.

APR 583. Research Applications in Advertising and Public Relations: Three hours. Prerequisite: MC 550. Application of research methods and procedures for problem solving and impact assessment in advertising and public relations programs.

APR 590. Visual Communication: Three hours. The practice of developing ideas and creative strategies for professional evaluations about design and its application. Each student prepares a portfolio.

APR 592. Integrated Communication Project. A message-oriented course. Students conceptualize and execute integrated communication programs. Topics vary.

APR 596. Independent Study or Research: One to three hours. Prerequisite: consent of the academic adviser and instructor.

597. Communication Campaign Workshop I: Three hours. Research to develop an advertising and public relations campaign for a specific organization. This is the preparation stage for the major case study prepared by the student in APR 598.

598. Communication Campaign Workshop II (Master’s Project): Three hours. Development and presentation of a complete advertising and public relations plan and proposal for the specific organization studied in APR 597. Integration of theory, concepts, and techniques in a complete communication program.

599. Thesis Research: Three hours. Prerequisite: consent of the academic adviser.

Find out how to apply here - https://apr.ua.edu/gradinfo/applicationadmission/

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The Advertising Account Management program prepares you for a successful career in the client service area of the advertising and marketing and communications industry. Read more
The Advertising Account Management program prepares you for a successful career in the client service area of the advertising and marketing and communications industry.

If you like creating, planning, managing and working in collaborative teams, this Account Management program is for you. Because the advertising industry needs specialized account managers who understand the full scope of the industry, the courses in this offering cover areas such as:
-Advertising
-Digital, mobile and social media platforms
-Event marketing
-Direct marketing
-Management of integrated communications plans from inception to final production

Not only does a team of seasoned advertising professionals teach and mentor you as you acquire new skills and confidence for the industry, but you also have the opportunity to apply your knowledge in the real world. The Advertising Account Management program at Centennial College is the only post-graduate offering of its kind in Canada to offer a full 14-week field placement in the advertising and marketing communications industry.

During your field placement, you obtain knowledge of the day-to-day operations of account management and gain hands-on experience that you can highlight in your portfolio and on your resume. Many students have been offered full time or contract positions during their field placement.

Career Opportunities

Companies that have hired graduates of this School of Communication, Media and Design program include: Agency 59, Anderson DDB, Anomaly, BBDO/Proximity, Canadian Tire, Cossette Communications, Cundari, Draftfcb, J. Walter Thompson, Juniper Park, Leo Burnett, MacLaren McCann, Saatchi & Saatchi, and Young & Rubicam.

Program Highlights
-This Account Management program gives you the opportunity to turn your degree or diploma into a practical way to enter the advertising industry.
-Faculty members have industry experience and can help you to connect with the industry by tapping into their network of professional contacts.
-Industry-equivalent computer software and media planning/research systems are utilized throughout many of your courses.
-Opportunity to work at Tilt — a student-run communications agency — provides an excellent opportunity to gain real experience working for real clients while you are in school.
-The Story Arts Centre, where you attend your courses, is only 15 minutes from most of Toronto's major advertising agencies.
-The Interactive Advertising Bureau recognizes this program as offering the largest breadth of digital/mobile curriculum.
-The industry-recognized graduate certificate you earn once you complete the Advertising Account Management program reflects a high standard of learning.

Career Outlook
-Junior account executive
-Assistant account manager
-Sales promotion specialist
-Direct marketing assistant

Areas of Employment
-Advertising
-Digital and mobile marketing
-Sales promotion
-Event marketing
-Direct marketing

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The Humber Advertising – Account Management graduate certificate program will train you to manage the creative process for the benefit of clients at advertising agencies. Read more
The Humber Advertising – Account Management graduate certificate program will train you to manage the creative process for the benefit of clients at advertising agencies. Graduates will have the skills to work in either a client or agency team – in for-profit, not-for-profit and/or government marketing teams. The content is primarily directed at advertising agencies’ account manager roles but also adapts well to other communication – or design-based companies. Skills learned can apply to running your own company or working with in-house creative/marketing communications departments in any size organization.

This unique program prepares account managers for the advertising industry by exploring a balance of skills from both the advertising side and creative side of the communication process. By incorporating both people skills and critical thinking skills, you will acquire the essential skills required to succeed in the fast-paced creative world of advertising.

Experienced faculty will assist you in developing your writing and analytical skills. Graduates will be an asset in three key areas:
• Client Relationships – through a deep understanding of the client, their personal and business needs; and through an ability to marshal the agency’s (particularly creative) resource in an efficient and effective manner
• Creativity – through an understanding of the creative product, the consumer and the process to get to the most powerful creative work
• Process Management – through the efficient planning and management of the creative process

You will learn about the link between successful creative and client success criteria including return on investment (ROI) and revenue goals. Digital, storytelling and new media are integrated throughout the course curriculum. These skills are key to the successful management of creative projects from concept to completion – relating to product or service communications. This is a writing intensive program. An in-depth understanding of integrated marketing communications and its relationship to other aspects of the business will help you succeed in the complex communication horizon that exists today.

Modules

Semester 1

• AAM 5000: Introduction to Advertising
• AAM 5005: Creative Brief Development
• AAM 5010: Introduction to Creative Development
• AAM 5015: Project Management 1
• AAM 5020: Introduction to Marketing
• AAM 5025: Client/Agency Relationships

Semester 2

• AAM 5030: Strategic Brand Planning
• AAM 5035: Project Management 2
• AAM 5040: Understanding the Client's Business
• AAM 5045: Advertising Studio
• AAM 5050: Championing Creative Ideas
• AAM 5055: Communications Channel Planning
• AAM 5060: Advertising: Account Management Placement

Work Placement

The two-month unpaid work placement can start as early as May or as late as July. Faculty work with students to help them find a suitable placement opportunity.

Your Career

Graduates of this program may find employment as advertising and account managers, advertising managers, junior account managers, assistant account managers, account executives, and account liaison officers.

How to apply

Click here to apply: http://humber.ca/admissions/how-apply.html

Funding

For information on funding, please use the following link: http://humber.ca/admissions/financial-aid.html

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Humber’s Advertising – Media Management graduate certificate program will teach you how to research and analyze your marketplace and target audience in order to propose the best and most creative media solutions to meet client advertising goals. Read more
Humber’s Advertising – Media Management graduate certificate program will teach you how to research and analyze your marketplace and target audience in order to propose the best and most creative media solutions to meet client advertising goals. You’ll learn how to translate marketing objectives into focused media campaigns, assess the strength and weaknesses of different media, analyze media data, and buy and sell advertising time or space for TV, radio, outdoor media, print and digital platforms.

You’ll also learn to speak knowledgeably and persuasively, and to negotiate as buyers and sellers of time and space. By developing the skills to focus on the needs of your customers, you’ll build lasting relationships and add value to the organization you work for. With a comprehensive understanding of mobile and digital media management, you’ll be able to work in the fastest-growing area of media sales and media management.

Finally, you’ll also build skills using industry specific syndicated research databases and software systems that will allow you to hit the ground running in your new career in advertising media.

Modules

Semester 1

• AMM 5000: Introduction to Advertising: Media Management
• AMM 5002: Managing the Media, Client, and Advertising Agency Relationship Dynamic
• AMM 5003: Media Management Planning, Costing and Buying: Traditional Media
• AMM 5004: Media Measurement and Research
• AMM 5005: Career Orientation and Industry Structure
• AMM 5006: Professional Selling Practices and Negotiations
• BISM 5000: Computer Analytic Skills

Semester 2

• AMM 5007: Advertising and Media Management Computer Applications - Analysis and Modelling
• AMM 5008: Media Management Planning, Costing and Buying: Interactive/Digital
• AMM 5009: Media Strategies and Planning
• AMM 5010: Media Industry Issues
• AMM 5011: Digital e-Marketing Sales
• AMM 5012: Advertising: Media Management Field Placement
• AMM 5013: Integrated Marketing and Communications

Your Career

Our graduates find work in advertising agencies, media companies, marketing strategy agencies and in marketing departments with clients. You may find work as an account co-ordinator, media buyer, media planner, media researcher, media sales representative or sales co-ordinator.

How to apply

Click here to apply: http://humber.ca/admissions/how-apply.html

Funding

For information on funding, please use the following link: http://humber.ca/admissions/financial-aid.html

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Do you have a passion for creative communication? Would you like to improve your employability within the advertising industry? This challenging master’s programme focuses on the development of hands-on creative advertising techniques, helping you to build a set of skills that you’ll use throughout your career. Read more

Overview

Do you have a passion for creative communication? Would you like to improve your employability within the advertising industry? This challenging master’s programme focuses on the development of hands-on creative advertising techniques, helping you to build a set of skills that you’ll use throughout your career. You’ll also develop a thorough understanding of relevant academic theory, exploring popular culture and the ways in which it is shaped by promotional media.

- The teaching team maintain strong links with industry, providing students with the chance to participate in live briefs, networking events, and guest lectures.
- The course allows plenty of time and support for portfolio development, helping students to secure creative roles after graduation.
- Advertising at Solent has been supported by local and national advertising agencies including Thinking Juice, Five by Five, EHS 4D Group, Fallon, Beattie McGuinness Bungey, Karmarama, We Are Social and The Work Club. The course team continue to build new relationships.
- Students are invited to pitch for work at Solent Creatives, our on-campus creative agency. These projects involve real businesses and are ideally suited for portfolio development.
- Southampton Solent’s advertising staff encourage students to work on projects in collaboration with those from other creative disciplines, mirroring industry practices.
- Students will work on competition briefs for organisations such as the Design & Art Directors Association (D&AD) and the Young Creative Network (YCN).
- The course concludes with a final master’s project. Students will work on either a dissertation or a practical project, focusing on an area that is relevant to their future career ambitions.
- Students will have access to a range of specialist facilities throughout their studies. These include Mac computers, professional creative software, digital printing facilities and traditional printing presses.
- Solent also provides a comprehensive media loans scheme, giving students access to high-end photographic equipment.

The industry -

The evolution of the internet has created an explosion in the number of advertising channels available to businesses, creating even more chances for motivated graduates to pursue a career in advertising.
Advertising career progressions are known to be varied and interesting, offering a range of different positions including art direction, copywriting, account management and strategic campaign planning.

The programme -

Southampton Solent University’s MA Creative Advertising curriculum focuses on industry relevant workplace skills, teaching students to function as part of a professional advertising business. These skills include idea generation, working to a brief, research, copywriting, strategy and presentation. Students will also complete a master’s project, which is an ideal opportunity to focus on the specific areas of advertising that interest them. For further details on the course’s academic content, please visit the ‘course content’ tab.

Students benefit from creative guidance throughout the course, receiving regular feedback from the tutoring team, other students and specially invited advertising professionals. This feedback helps students to craft a portfolio of commercially appealing work, and encourages them to reflect on their own creative process.

Advertising students at Southampton Solent may get their first taste of the industry by freelancing at Solent Creatives, an on-campus advertising and marketing agency that specialises in connecting students with business clients. This offers students the opportunity to gain work experience, create additional work for their portfolios and make industry contacts.

Students are encouraged to take on work experience throughout their studies. Advertising students have previously secured placements at Saatchi & Saatchi, McCann Erickson, EHS 4D, Chemistry Communications, B&Q, Channel 4 (Jersey) and Palmer Hargreaves.

Course Content

Programme specification document - http://mycourse.solent.ac.uk/course/view.php?id=6152

Teaching, learning and assessment -

The course is taught through seminars and workshops, with an emphasis on creativity and critical thinking.

Work experience -

We’ll encourage you to complete work experience as part of the Professional Practice unit. Through this you’ll gain real-world experience of working in an agency environment, helping you to plan your future career. You’ll also have the chance to develop your industry connections and freelance portfolio through working for Solent Creatives, our in-house creative agency.

Assessment -

Assessment includes: creative portfolios, presentations, reflective portfolios and essays, using industry-standard media production facilities.

Our facilities -

We have a fully equipped IT centre, with both PC and Mac computers featuring industry-standard software packages including Adobe Creative Suite, and video and audio editing programmes. Training and access to photographic equipment is also available.

Web-based learning -

Solent’s virtual learning environment provides quick online access to assignments, lecture notes, suggested reading and other course information. We also have our own e-learning facilities, social networking sites and blogs.

Why Solent?

What do we offer?

From a vibrant city centre campus to our first class facilities, this is where you can find out why you should choose Solent.

Facilities - http://www.solent.ac.uk/about/facilities/facilities.aspx

City living - http://www.solent.ac.uk/studying/southampton/living-in-southampton.aspx

Accommodation - http://www.solent.ac.uk/studying/accommodation/accommodation.aspx

Career Potential

Following this course, you will be well placed for a variety of careers in national or international advertising agencies.

Suitable roles for graduates include:

- Copywriting
- Media buying
- Account management
- Art direction.

Links with industry -

Our experienced teaching team has strong links with high-profile professional bodies, enabling you to develop useful contacts in the advertising world and to meet key industry figures.
You will be encouraged to complete work experience and we’ll help you to find a suitable placement, if possible at a top agency. Leading creative directors will be among those to critique your work, giving you valuable feedback.

Industry guest lectures, agency visits and careers events will help to boost your insight into the advertising industry and your network of contacts.
You’ll also have the chance to develop your industry connections and freelance portfolio through real-world work for Solent Creatives, our in-house creative agency.

Transferable skills -

You will develop a range of skills, encompassing creative thinking, problem-solving, writing and art direction, along with experience in presentation and teamwork.

Tuition fees

The tuition fees for the 2016/2017 academic year are:

UK and EU full-time fees: £4,635

International full-time fees: £11,260

UK and EU part-time fees: £2,320 per year

International part-time fees: £5,630 per year

Graduation costs -

Graduation is the ceremony to celebrate the achievements of your studies. For graduates in 2015, there is no charge to attend graduation, but you will be required to pay for the rental of your academic gown (approximately £42 per graduate, depending on your award). You may also wish to purchase official photography packages, which range in price from £15 to £200+. Graduation is not compulsory, so if you prefer to have your award sent to you, there is no cost.
For more details, please visit: http://www.solent.ac.uk/studying/graduation/home.aspx

Next steps

Could your career prospects benefit from a postgraduate advertising degree? Southampton Solent’s MA Creative Advertising programme will help equip you with the creative skills and industry awareness required to thrive in a range of in-house, agency or freelance advertising roles.

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Our International Management programme is designed to provide you with the specialist knowledge and skills required for managing successfully in an international organisation and for working effectively across different national contexts. Read more
Our International Management programme is designed to provide you with the specialist knowledge and skills required for managing successfully in an international organisation and for working effectively across different national contexts.

The programme will help you develop an in-depth understanding of cross-cultural challenges of international collaboration and leadership, and to analyse the critical success factors of firms operating in an international business environment.

You will gain deep insights into current research and practice, taught by highly ranked international scholars and guest speakers from industry. Through the opportunities of an international exchange or an international virtual team exercise, you will have the chance to develop your own intercultural experience and to apply your newly acquired knowledge in real-life situations.

Students have the option to spend their second semester on an international exchange at one of our partner universities in the EU, Asia, or America.

Core study areas include cross-cultural management, global outsourcing and offshoring of services, international business environment, marketing in the organisation, business environment analysis, international marketing, global strategic management and international management analysis, and skills for employability and personal development.

See the website http://www.lboro.ac.uk/study/postgraduate/programmes/departments/business-economics/international-management/

Programme modules

Semester 1:
Compulsory Modules
- Accounting and Financial Management
- Human Resource Management
- Marketing Management
- Operations Management

Semester 2:
Compulsory Modules
- Business Analysis
- International and Cross Cultural Management
- International Business Environment

Optional Modules* (choose two)
- Advertising and Consumer Behaviour
- Enterprise Employability and Personal Development
- Enterprise Resource Planning
- International Marketing
- Global Outsourcing and Offshoring of Services
- Logistics and Supply Chain Management
- Services and Retail Management
- Small Business and Entrepreneurship
- Work Psychology

* Other optional modules are available

Summer:
- International Management Analysis
- Strategic Management

Assessment

Modules are assessed by a combination of examinations and assignments.

Careers and further study

Example destinations include:
- Oracle (Greece) – HR Assistant;
- Abercrombie & Fitch – Merchandising Manager;
- Morrisons – Marketing Assistant, Trainee Trader;
- British Airways – Tourism Industry Trainee;
- C D Sales Recruitment – Business Development Manager.

Why choose business and economics at Loughborough?

Loughborough’s School of Business and Economics is a thriving forward-looking centre of education that aims to provide an exceptional learning experience.

Consistently ranked as a Top-10 UK business school by national league tables, our graduates are highly employable and enjoy starting salaries well above the national average.

The rich variety of postgraduate programmes we offer ranges from taught masters, MBA and doctoral programmes, to short courses and executive education, with subjects spanning Management, Marketing, Finance and Economics, Work Psychology, Business Analytics, International Crisis Management and Information Management. New for 2016, we are also launching two exciting new programmes in Human Resource Management. All of this contributes to a lively and supportive learning environment within the School.

- Internationally Accredited
The School of Business and Economics is one of less than 1% of business schools in the world to have achieved accreditation from all three major international accrediting bodies: The Association to Advance Collegiate Schools of Business (AACSB International), EQUIS accreditation from the European Foundation for Management Development (EFMD) and the Association of MBAs (AMBA).

- Career Prospects
Our graduates are in great demand. Over 94% of our postgraduate students were in work and/or further study six months after graduating.* As such, you will be equipped with skills and knowledge that will serve you well in your career or enable you to pursue further study and research.

*Source: DLHE

Find out how to apply here http://www.lboro.ac.uk/study/postgraduate/programmes/departments/business-economics/international-management/

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The Advertising Media Management program prepares you for the role of strategic media planning and buying within the advertising and communications industry. Read more
The Advertising Media Management program prepares you for the role of strategic media planning and buying within the advertising and communications industry.

Intensive, hands-on, industry-approved Advertising Media Management courses provide you with the fundamentals of media management, while focusing on consumer-driven communication channel choices (such as mobile platforms) for advertising messages.

In this School of Communications, Media, Arts and Design graduate program, you:
-Develop an expertise in reaching target audiences with a creative message
-Build your business and negotiation skills on behalf of advertising clients to achieve strategic results
-Expand your knowledge of emerging media
-Master your knowledge of industry-specific syndicated research databases and software
-Complement your in-class education with an industry field placement that provides the opportunity to work in the industry and hone your skills

Career Opportunities

Among the companies that have hired Centennial graduates are PHD Canada, Mindshare, Media Edge, MacLaren McCann, OMD, Media Contacts, MPG, Starcom, Mediacom, Publicis and UM.

Program Highlights
-You receive realistic hands-on learning and partake in a 14-week field placement during which you gain practical industry experience.
-Comprehensive digital media training is covered in two semesters.
-The Advertising - Media Management program enhances career-ready skills in media management, research, analysis, planning, estimating and buying.
-High-level industry professionals, who help you to connect with the industry, teach and mentor you.
-The School of Communication, Media and Design campus, the Story Arts Centre, houses professional software to which you have access.
-Tilt — a student-run communications agency — provides you with real experience while you are in school.
-The Interactive Advertising Bureau recognizes Centennial College as offering the largest breadth of interactive/mobile curriculum.

Career Outlook
-Digital strategist
-Social media planner
-Connection planner
-Account planner
-Broadcast buyer
-Media sales executive
-Research analyst
-Business development coordinator
-Analyst

Careers
Media placement is all about connecting the right people with the right message in the right place at the right time. There are multiple media streams to choose from that include analytics, strategic planning, media buying and media sales.

This role requires the professional to work as part of an integrated media planning team, ensuring that the product is based on superior knowledge and strategic insights, and that the resultant media execution is brilliant and flawless.

Areas of Employment
-Advertising agencies
-Independent media management companies
-Marketing companies
-Multimedia owners and sellers
-Research companies
-Advertisers

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Designed for students with an undergraduate degree in business, management or a related discipline. Provides a comprehensive approach to the management of an organisation’s most valuable and valued assets – the people working there who individually and collectively contribute to the achievement of its objectives. Read more

Masters in Human Resource Management (HRM) (MLitt)

• Designed for students with an undergraduate degree in business, management or a related discipline.
• Provides a comprehensive approach to the management of an organisation’s most valuable and valued assets – the people working there who individually and collectively contribute to the achievement of its objectives.
• Improves your understanding of the principles and practices of managing a workforce within the context of the overall strategic management of organisations.

Features

* We have approximately 40 staff involved in teaching in the School, with additional visiting lecturers and guest speakers.
* Four teaching staff were shortlisted and two won University of St Andrews teaching awards.

Postgraduate community

The School of Management has a truly international feel with staff and students from over 40 countries, representing a wide diversity of cultures and interests. This international aspect of your postgraduate studies will allow you to become familiar with cross-cultural issues and to develop personal business contacts across Europe, India, North America and the Far East. Our programmes are student-centred and our staff at the School of Management are here to ensure that your arrival and integration into your chosen programme of study are smooth and enjoyable. In addition, our students have a Management Society which organises a broad range of activities, both subject related and social. The University also has a number of other student societies relating to the management discipline.

As part of a leading research-intensive university, the School of Management comprises a community of scholars that research and contribute to the guiding principle of responsible enterprise. We are concerned with formal and informal ways of organising a wide variety of ‘enterprises’: private, public and social. We explore issues of accountability and ethics as we study these enterprises, by pursuing a number of intellectual themes that guide our research and teaching. These include the ethics of corporate governance, the impacts of investment, organising for creative outcomes, the internal management of organisations and the interactions between organisations and society.

Our research guides and informs our teaching in the School where we encourage our students to engage critically with this subject matter and develop their skills in analysis, synthesis, evaluation and application.

Location

The School of Management is located in the Gateway Building on the North Haugh which is set in an open green space close to the beach, halls of residence, sports facilities and the town centre. The Gateway has state-of-the-art lecture and seminar facilities as well as an extensive private study area for students. In addition, there is a public café on the ground floor of the building with views of the famous Old Course golf course and the North Sea.

Teaching methods

The taught elements of the programmes are delivered through a mixture of core and option modules, with each of the first two semesters having approximately 12 hours per week of staff / student contact. We use a range of delivery methods, including lectures, small group tutorials, workshops and seminars. Our average lecture size is 30 students, however, in some cases there will be seminars of 15-18 students or larger lectures with up to 100 students, which would normally be augmented by small-group tutorials. There is also a weekly series of lectures and workshops for all students focusing on research methods and other topics to help prepare for the dissertation. In addition to scheduled classes, you will have the opportunity to participate in our Masters Extra (MX)
Programme, which includes guest lectures from academics and business executives, specific sessions to enhance your career development opportunities and a range of corporate visits.

Careers

Employment opportunities exist for graduates in a wide range of organisational contexts such as management consultancy, investment banking, fast moving consumer goods, nongovernmental organisations, business development agencies, tourism, advertising and public relations, the Civil Service, government agencies and the education sector.

Alumni from the School of Management have secured employment in the fields of general management, marketing and brand management, accountancy, investment analysis, fund administration and other aspects of the financial services industry. Graduates have taken up these roles in a wide variety of organisations in the public and private sector including: Bain and Company, HSBC, Nomura Bank, Blackrock Global Investment Management, Accenture, Credit Suisse Group, Deloitte, Standard Life, BP Amoco, Barclays, Halifax Bank of Scotland, KPMG, IBM, Ernst and Young, AXA Insurance, Unilever, Procter and Gamble, EasyJet, Danone and Greenpeace.

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Designed for students with undergraduate qualifications in a subject other than business or management. Provides an integrative understanding and a flexible approach to problem solving within organisations. Read more

Masters in Management (MLitt)

• Designed for students with undergraduate qualifications in a subject other than business or management.
• Provides an integrative understanding and a flexible approach to problem solving within organisations.
• Develop a solid foundation in contemporary management methods and core business principals.
• Gain important analytical and management skills required to obtain a professional position with managerial responsibilities or a leadership role within an organisation

Features

* We have approximately 40 staff involved in teaching in the School, with additional visiting lecturers and guest speakers.
* Four teaching staff were shortlisted and two won University of St Andrews teaching awards.

Postgraduate community

The School of Management has a truly international feel with staff and students from over 40 countries, representing a wide diversity of cultures and interests. This international aspect of your postgraduate studies will allow you to become familiar with cross-cultural issues and to develop personal business contacts across Europe, India, North America and the Far East. Our programmes are student-centred and our staff at the School of Management are here to ensure that your arrival and integration into your chosen programme of study are smooth and enjoyable. In addition, our students have a Management Society which organises a broad range of activities, both subject related and social. The University also has a number of other student societies relating to the management discipline.

As part of a leading research-intensive university, the School of Management comprises a community of scholars that research and contribute to the guiding principle of responsible enterprise. We are concerned with formal and informal ways of organising a wide variety of ‘enterprises’: private, public and social. We explore issues of accountability and ethics as we study these enterprises, by pursuing a number of intellectual themes that guide our research and teaching. These include the ethics of corporate governance, the impacts of investment, organising for creative outcomes, the internal management of organisations and the interactions between organisations and society.

Our research guides and informs our teaching in the School where we encourage our students to engage critically with this subject matter and develop their skills in analysis, synthesis, evaluation and application.

Location

The School of Management is located in the Gateway Building on the North Haugh which is set in an open green space close to the beach, halls of residence, sports facilities and the town centre. The Gateway has state-of-the-art lecture and seminar facilities as well as an extensive private study area for students. In addition, there is a public café on the ground floor of the building with views of the famous Old Course golf course and the North Sea.

Teaching methods

The taught elements of the programmes are delivered through a mixture of core and option modules, with each of the first two semesters having approximately 12 hours per week of staff / student contact. We use a range of delivery methods, including lectures, small group tutorials, workshops and seminars. Our average lecture size is 30 students, however, in some cases there will be seminars of 15-18 students or larger lectures with up to 100 students, which would normally be augmented by small-group tutorials. There is also a weekly series of lectures and workshops for all students focusing on research methods and other topics to help prepare for the dissertation. In addition to scheduled classes, you will have the opportunity to participate in our Masters Extra (MX)
Programme, which includes guest lectures from academics and business executives, specific sessions to enhance your career development opportunities and a range of corporate visits.

Careers

Employment opportunities exist for graduates in a wide range of organisational contexts such as management consultancy, investment banking, fast moving consumer goods, nongovernmental organisations, business development agencies, tourism, advertising and public relations, the Civil Service, government agencies and the education sector.

Alumni from the School of Management have secured employment in the fields of general management, marketing and brand management, accountancy, investment analysis, fund administration and other aspects of the financial services industry. Graduates have taken up these roles in a wide variety of organisations in the public and private sector including: Bain and Company, HSBC, Nomura Bank, Blackrock Global Investment Management, Accenture, Credit Suisse Group, Deloitte, Standard Life, BP Amoco, Barclays, Halifax Bank of Scotland, KPMG, IBM, Ernst and Young, AXA Insurance, Unilever, Procter and Gamble, EasyJet, Danone and Greenpeace.

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The cultural industries are a range of activities that focus on the social and economic potential of creativity. Read more
The cultural industries are a range of activities that focus on the social and economic potential of creativity. This programme will give you an advanced, in-depth understanding of how creativity functions in organisations and the best management practices for creating, circulating and commercialising ideas, knowledge and information, at local, national and global levels. The UK has the largest creative sector in Europe and government and business increasingly recognise its critical importance in generating jobs, wealth and public engagement. This increasing prevalence makes it critical to understand the particularities and principles that are key to managing the skill and talent that power sectors such as advertising, architecture, art and crafts, design, film and video, music, theatre and the performing arts, publishing, TV and radio, and computing and digital design.

This programme is ideal if you want to develop a focused, practical understanding of the creative industries and the management principles, challenges and practices that you will encounter in this sector. We will consider the theoretical foundations of management within the creative industries, but we will also look at real-life applications of this theory, the realities of contemporary professional practice, and how you can create business value through strategic management, innovation and design. This combination of practical insight and analysis of real-world issues will enhance your career development and equip you for a range of management roles.

This programme is uniquely shared across our School of Business, Economics and Informatics and our School of Arts, sharing expertise, knowledge, ideas and research across 2 renowned centres of academic excellence. You can choose option modules in business, management, marketing and the knowledge economy, as well as option modules in arts management, policy and planning and digital cultures.

London is the heartland of the UK’s cultural sector, so our central London location in Bloomsbury means that one of the world’s most vibrant cultural and creative scenes is there on our doorstep for you to explore.

Graduates of this programme who wish to continue their studies will be automatically accepted on to Birkbeck’s MSc Creative Industries (Management), which involves undertaking 4 more modules and researching and writing a dissertation on an area of management within the creative and cultural industries that interests you most.

Why study this course at Birkbeck?

This course will enhance your career development with its combination of practical management modules and its rigorous analysis of the contemporary media and creative industries.
The programme gives you the opportunity to cross disciplines and explore topics in arts management, computing and the digital, film and media, and management.
The programme offers you the opportunity to create business value through strategic management, innovation and design.
London, with its vibrant cultural scene, provides an ideal setting in which to examine how the creative industries are structured, the roles available within the sector, and the importance of entrepreneurship and innovation to creativity.
Birkbeck has a strong research record in the field of the cultural industries and is a centre for excellence in the related field of innovation research.
Many Birkbeck students work in, or have professional experience in, the industries under consideration. This provides strong networking opportunities with fellow students and Birkbeck alumni, with potentially beneficial impacts on your career development.
We engage in significant collaborative research and have excellent contacts with many public and private sector organisations, professional bodies and researchers at other academic institutions.
Based in the School of Business, Economics and Informatics, Birkbeck's Department of Management is an internationally recognised centre of excellence in teaching, research and consultancy in the broad field of management. Our academic staff are active researchers, as well as enthusiastic teachers, and they regularly publish cutting-edge research. We offer students of all ages and backgrounds a chance to study either part-time or full-time and to gain an internationally recognised University of London qualification.

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This MSc will equip you with the fundamental knowledge and skills required for managing innovative product and brand or policy development, service delivery, or integration of emerging technologies in fast-paced industries- http://www.gold.ac.uk/pg/msc-management-innovation/. Read more
This MSc will equip you with the fundamental knowledge and skills required for managing innovative product and brand or policy development, service delivery, or integration of emerging technologies in fast-paced industries- http://www.gold.ac.uk/pg/msc-management-innovation/

The management of innovation is the critical element ensuring successful new products and services are encouraged, survive, and flourish.

Every successful company from technologists like Google, Apple, and Spotify to think tanks and agencies like Ogilvy, Unruly Media or Mindshare, media like Monocle, BBC, and Wall Street Journal, and even movements like Bitcoin and Occupy understand the need for innovation and creativity.

Another common characteristic of these organisations is that senior executives or leaders from all of them have shared and discussed innovation challenges and opportunities with students on this programme. And recent speakers in our Innovation Case Studies series have included fashion designer Paul Smith, 'city super woman' Nicola Horlick, and editor of Monocle Tyler Brûlé.

Goldsmiths graduates have recently captured Academy Awards, Baftas, and Golden Globes (Steve McQueen, 12 Years a Slave), the Mercury Prize (James Blake) and the Turner Prize (Laure Prouvost). We have a long history of demonstrating innovation and our students have the unique opportunity of developing interdisiciplinary practical and theoretical management capabilities in this bustling creative and entrepreneurial environment.

Contact the department

If you have specific questions about the degree, contact Chris Brauer.

Modules & Structure

You'll learn core leadership skills, and how to apply them to manage the near continuous need for innovations and changes in organisational products, structures, strategies, and processes. You can choose to study the latest techniques and strategies for consumer behaviour and marketing or seek to develop a fully formed business model for entreprenurial ventures.

The programme mixes theory and practice and allows you to obtain a professional qualification in project management and development, which will enhance your employment prospects.

The Institute of Management Studies (IMS) at Goldsmiths benefits from excellent links with industry. Graduates of this programme will be capable of leadership and adaptive management styles, and will be able to direct and manage innovation in a variety of organisations.

Innovation Case Studies 15 credits
Project Management 30 credits
Organisational Behaviour 15 credits
Digital Research Methods 15 credits

In addition to these modules, you'll also study:

Research Project (60 credits):
You'll undertake an independent piece of research or a large-scale multimedia website and/or mobile application addressing a specific innovation gap or entrepreneurial opportunity related to digital entrepreneurship. The research dissertation should be no longer than 10,000 words. If you choose to develop a multimedia application you must provide an accompanying 3,000 word critical analysis essay reflecting on the production process. You'll be allocated to an appropriate supervisor.

Option modules (45 credits):
Students on the MSc Management of Innovation programme can choose 45 credits of options. This offers opportunities for students to focus on specific aspects of management and innovation that fit with individual student interests from developing innovative ventures to product development and progressive and contemporary forms of managing and motivating human capital.

-Consumer Behaviour (15 credits) – The psychology of decision making, the rational and irrational human, heuristics, priming, and information processing. This module introduces pricing strategies, individual differences in consumers, and legal issues in analytics and analysis of consumer behaviours. This module helps you understand individual consumers and target markets for the development of innovative products and services.

-Entrepreneurial Modeling (30 credits) – This module aims to nurture the skills and attitudes of students to allow them to become innovators and to provide models of entrepreneurial/business support relevant and useful for creative entrepreneurs. The module has evolved from NESTA’s Creative Pioneer Programme and will use the Modelling Techniques that were designed and have evolved from industry best practices that provide approaches to commercialising creativity. It will look at the range of business models that exist and review how best to build a financially sustainable organisation. Students produce a full and robust business plan for a new venture.

-Leadership & Talent Management (15 credits) – You learn about methods for assessing and nurturing leadership potential and talent along with approaches to enhancing and motivating leaders. The module uses case materials and practical examples introducing the importance of theory and research-based practice in these fields.

-Psychology of Marketing and Advertising (15 credits) – Students learn the traditional form of marketing: targeting, differentiation, loyalty, and buying behaviour and contrast this with emerging market views on physical and mental availability. The module explores the present and future of marketing strategies building on understandings of consumer behaviours and behavioural economics. The roles of communication strategies and cognitive psychology are taught in relation to advertising effectiveness and channel strategies.

-Research Design and Applied Statistics (15 credits) – Students learn to critically evaluate effective research design and analysis of data in work environments. The module aims to equip you with the skills to collect, code, analyse and interpret data; to understand how to design quantitative studies to ethically test hypotheses; to use analysis software; and to present data appropriately in text, tables and figures.

-Training and Development (15 credits) – Performance appraisal; training needs analysis; training design and delivery; employee development (eg. appraisal, 360-degree feedback, development centres); leadership; practical and strategic issues.

-Workplace Coaching and Counselling (15 credits) – Introduction to key concepts in coaching and counselling, theoretical approaches to coaching and counselling, counselling for stress management, counselling for careers, career development and management, workplace coaching, and professional issues in coaching.

Please note as an enrolled postgraduate student it is often possible to take additional modules from other departments at Goldsmiths, however these audited modules are not for credit towards your MSc.

Skills

The programme will help you develop strong project management, problem-solving, decision-making and critical evaluation skills. You'll develop an understanding of theories of leadership, and the characteristics of the organisational and social structures within which leaders and talented individuals work. You'll learn about project management and how it can be applied to a range of project environments. You'll also learn about innovation approaches and challenges, and how to translate conceptual and theoretical implications of innovation to practical applications.

Careers

Graduates of the programme will be capable of managing projects full of change, transformation, and innovation in any size of organisation – from start-ups to non-profits and Fortune 500 companies. Senior level industry guest speakers and analysts feature on several of the modules on the programme.

Funding

Please visit http://www.gold.ac.uk/pg/fees-funding/ for details.

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This degree is designed for graduates wishing to start, or further develop, careers in marketing. Read more
This degree is designed for graduates wishing to start, or further develop, careers in marketing. It explores the principles, theoretical concepts and practice of marketing within the context of business and management and will focus on developing academic and applied skills in Marketing including advertising, brand management and loyalty, customer service, public relations and market research.

For the Advanced Taught Programme students will choose four Applied Business Projects from a list which currently includes the following titles:

1. e-Business and Value Chain
2. Human Resource Management
3. International Business
4. Investment and Private Banking
5. Operations Management
6. Business Planning

Compulsory modules:

Marketing Strategy: This module critically evaluates the contributions of various schools of thought in marketing, and examines the relevant analytical models and management practices, with emphasis on the strategic importance of marketing to all organisations.

Management Research: This module analyses the philosophical basis for research in the management sciences, and examines a number of key methodological issues and approaches. Research designs for both quantitative and qualitative research methodologies are developed, including interviews, case studies, focus groups, surveys and experiments.

International Marketing: The globalization of companies is the involvement of customers, producers, suppliers, retailers and other stakeholders in the global marketing process. International marketing reflects the trend of companies selling products and services across national boundaries. This module provides an overview of contemporary international marketing issues and trends as well as the international marketing planning process. On completion, students will be conversant with the theories, instruments, realities, debates and recent developments in the field, and be capable of researching, devising and applying solutions to key decisions regarding international market entry strategies and the development and management of global brands.

Consumer Behaviour in a Global & Digital World: This module will introduce students to the main theories which purport to explain consumer behaviour from the perspective of gaining an understanding of the consumer as an individual as well as how consumers are influenced by their cultural environment. Given that the internet has become an essential part of modern day life this module will provide students with an understanding of how consumer behaviour is impacted as a result of changes in the way goods and services are marketed and sold online. This module also examines the critical issues and trends whereby the internet has changed consumer behaviour spanning across traditional/geographic boundaries.

Finance for Managers: This module is designed for those who aim to achieve a basic understanding of financial management and control, and who require an understanding of finance in order to manage an organisation effectively. Financial planning and control are central themes, as well as the appraisal techniques of investment projects.

International Marketing Communication: This module examines the processes by which integrated marketing communications (IMC) programs are planned, developed and executed. Individual communication vehicles included in an Integrated Marketing Communication plan are explored.

Optional modules (choose 2):

Your optional modules must include AT LEAST ONE of the following:

International Strategic Management: This module analyses strategic decision-making within business. You will develop a critical understanding of the strategic processes of business management, the interconnections with the functional domains of marketing, human resource management and corporate finance, and the management of knowledge systems.

Organisations and People: This module examines key issues arising from contemporary research in organisational behaviour (OB) and human resource management (HRM). It provides an integrated analysis of management, organisations and people, developing the conceptual, strategic and practical skills necessary for managers in complex, global organisational contexts.

Other optional modules include:

New Venture Creation: This module examines the processes whereby organisations and individuals develop and utilise their knowledge bases. Successful knowledge management hinges on people, culture and technology. As such it has professional and academic links with organisational behaviour and organisational learning.

Knowledge Management: This module examines the processes whereby organisations and individuals develop and utilise their knowledge bases. Successful knowledge management hinges on people, culture and technology. As such it has professional and academic links with organisational behaviour and organisational learning.

Contemporary Issues in Management: This module develops several theories and concepts in contemporary management theory and practice. It provides a detailed and critical analysis of management, further developing the conceptual, strategic and practical skills necessary for managers in complex, global organisational contexts.

Marketing Financial Services: This module surveys the tools of modern financial services marketing, focussing on the key methods of financial services marketing in the acquisition of customers and sale and distribution of financial services. The module progresses considering consumer behaviour, the changing customer demands, consumer heuristics and biases and ways in which financial services marketing has succeeded and failed.

Public Sector Management: This module identifies the distinctive characteristics of the public sector in a competitive market-driven environment. Organisational forms in the public sector are reviewed, in the light of the changing culture of public services, competition, best value and public expectations.

Global Business and Culture: This module will enable students to develop a systematic understanding of the challenges of managing across national boundaries. Culture is assessed in the context of a range of contemporary classifications and discussed in a variety of conceptual, methodological and practical situations relating to the measurement and application of culture at various levels of analysis (national, industry, corporate, individual). On completion, students will be conversant with the theories, instruments, realities, debates and recent developments in the field, and be capable of researching, devising and applying solutions to key decisions involving culture as an input. Case studies are used to illustrate the complexities of cross-cultural negotiations, international expansion, and cross-border alliances/ mergers & acquisitions.

International Business: This module analyses the conditions in the international environment that drive trade between nations involving multinational enterprises (MNEs), small and medium-sized enterprises (SMEs) and the public sector.

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