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Masters Degrees (Advertising Design)

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Students learn how advertising is created from the advertising pitch, through to target audience identification and segmentation, the creative strategy, creative briefing, and the appraisal of creative ideas and campaign evaluation; they build a critical awareness of the advertising industry and the challenges it faces today, and build an understanding of how other communications' tools work. Read more

Summary

Students learn how advertising is created from the advertising pitch, through to target audience identification and segmentation, the creative strategy, creative briefing, and the appraisal of creative ideas and campaign evaluation; they build a critical awareness of the advertising industry and the challenges it faces today, and build an understanding of how other communications' tools work.

Modules

Core modules: Design 1 and 2; Research skills; Final Project Optional modules: Contemporary issues 4; Entrepreneurship; Digital marketing communications; Global marketing; Design: Interpreting the Language of Design.

Visit our website for further information...



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MA Communication Design at Falmouth is a transformative, intensive studio based course, enabling you to develop your individual critical voice in communication design. Read more
MA Communication Design at Falmouth is a transformative, intensive studio based course, enabling you to develop your individual critical voice in communication design. The course prepares you for the demands of a rapidly changing, complex media world, where the ability to create meaningful and effective ideas is paramount.

Benefits:
- Learn from leading global design provocateurs and teachers in project challenges and study set
- Gain commercial experience through internships
- Work in a multi-million pound studio environment that mirrors leading contemporary design studios
- Specialist skills training, relevant for your project interests
- Final semester London show
- Digital final exhibition for global recognition and launch

Visit the website https://www.falmouth.ac.uk/communication-design-ma

How the course is taught

The course is structured over 45 weeks, across three semesters: deconstruction, reconstruction and reinvention.

You'll be in the studio most weekdays working on outcomes rooted in design process and the development of meaningful and innovative ideas. The experience is designed to be supportive yet provocative, so you can take your ideas and practice into new and exciting realms, that challenge you and the wider communications world.

Your learning is delivered across a mixture of set lectures, tutorials, workshops, and peer and tutor review.

Contact hours vary across the course, being most intensive during the first two semesters, with more self directed study as you develop your final project in the third semester. We expect some students to be away at points during the final semester, either working on research and project feedback, or attending internships.

Course outline

The course prioritises fresh and fearless thinking, developing students who see no boundaries to their work, curious to engage and discover while pursuing the highest level of innovation in communication design.

You'll gain an understanding of the global framework of communication design, and an approach to design process that delivers great ideas across diverse media platforms.

Mirroring the success of longstanding programmes at our School of Communication Design, you'll benefit from frequent industry contact, enabling you to stretch and question your practice, gaining inspiration from within and beyond your immediate boundaries.

Attracting a range of applicants, the course prepares you for independent or studio practice, in the applied creative industries, broader arts, or further academic research.

Our priority is to encourage your development by distilling and building your creative voice and ambition. We do so via three semesters, deconstruction, reconstruction and reinvention, with project outcomes mirroring a design process structure.

What you'll do

Semester 1: Deconstruction
- MACD 101: Process
(20 credits)
This module introduces the components of design process in relation to your own personal practice. Through provocation and critical debate you'll reflect on and challenge what you do, seeing how global, experiential and experimental insights can generate the most appropriate process models for a contemporary communications problem.

- MACD 102: Intersections
(20 credits)
This module examines the fundamental components to the production of design: human interaction and collaboration. Whether this interaction is between client and designer, object and user, or experience and emotion, it allows you to experience provocative challenges that hone your own standpoint. You'll learn how social engagement, polar tension or friction can inspire new thinking.

- MACD 103: Boundaries
(20 credits)
This module allows you to take more radical entry points into your understanding of practice; taking project interest into new forms or creating critical design response from more theorised or experimental catalysts.
Provocateurs will continue to challenge and stretch the limits of your enquiry, exploring new theoretical models and examining the debate of 'designer as author'; how works are translated or used; and how they or their work become the provocateur.

Semester 2: Reconstruction
- MACD 104: Curate and build
(40 credits)
You'll deep dive into your emergent interests, exploring how technology and an increasingly complex consumer and cultural landscape may effect your enquiry. Thinking by doing, you'll elect and develop skill sets and a depth of study in both practice and theory. With the module running across the whole semester, it allows you to fully prepare and test ideas and craft, sectors and media as you begin to prepare your main MA project.

- MACD 105: Compete
(20 credits)
Ahead of the final semester, you'll begin to look at avenues and insights for your own practice and from a business or funding perspective. You'll build professional skills relevant to individual need and examine components of design development including publishing, presentations, production and IP.

The module will also examine other methodologies of delivering work around the world, whether through commission or employment, working in known fields of the creative industries or with museums, arts organisations or universities and research bodies.
Student will also engage in competitive projects set by external bodies.

Semester 3: Reinvention
- MACD 106, MA project
(60 credits)
This module allows you to realise your final major project, in a largely self directed semester, bringing together practice, theory and an evaluation phase that provides reflection and potential industry or funding opportunities to be negotiated ahead of graduating.

The first phase leads to exhibiting at a key industry or cultural event, with an interim show. The second sees you gather insights, industry or critical feedback, or undertake an internship, or preparing for the launch of your project. This final phase sees the production of an essay or strategic report, depending on future plans.

Facilities

- Dedicated MA studio space
- Lecture theatres, design lab, break out spaces and meeting rooms
- Digital printing facilities, Risograph machine, woodblock printing and presses, workshop and negotiated access to screen-printing studios
- Apple suite, with Adobe CS and full collection of Monotype typefaces
- Extensive library facilities and digital collections
- Negotiated use of other facilities such as film, photographic, textiles and product design studios

Staff

You'll be taught by staff with backgrounds spanning design, academic, writing and research careers. They offer decades of experience teaching and working for leading studios, working with international clients, arts and cultural organisations, exhibiting and publishing work and research. They are enaged with many of the world's top creative universities and organisations as keynote speakers, external examiners and consultants. Overall they are all inspired by design, teaching, nurturing and encouraging great and motivated students.

Assessment

- Individual project briefs
- Design research journal
- Essay
- Oral presentations, individually and in groups
- Critical review or business plan

Careers

Communication design is a broad field of study, with career choices depending largely on your own personal project focus.

Options include:

- Graphic design
- Advertising
- Packaging and brand design
- Service design
- Photography and film
- Type design or illustration
- Editorial design
- Motion graphics, interactive or digital design
- Information or UX design
- Design criticism and writing
- Teaching, research or PhD study
- Allied fields: television, the heritage sector or exhibition design

Interview and selection process

Please apply via submission of an application form, an outline of your key interest or masters proposal and a portfolio. Details about our portfolio requirements can be found on the application form.

Interviews are held in person at the School, online via Skype or by phone.

Find out how to apply here - https://myfalmouth.falmouth.ac.uk/urd/sits.urd/run/siw_ipp_lgn.login?process=siw_ipp_app&code1=MACODEFC_SEP&code2=0001

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The Digital Design MA is concerned with the creation of any digital or computer related content or products. This includes digital media, digital products, digital interiors, digital exhibitions and installations, digital graphics, digital fashion and even digital branding and marketing. Read more
The Digital Design MA is concerned with the creation of any digital or computer related content or products. This includes digital media, digital products, digital interiors, digital exhibitions and installations, digital graphics, digital fashion and even digital branding and marketing. You can specialise in the following:

• Digital media design, including multimedia design, web design, 2D and 3D computer animation, visual and special effects for TV and film, mobile app design for tablets and smart phones, computer and video games, virtual and augmented reality and 2D and 3D visualisation

• Digital product design, including the design of any computer-based or screen-based product such as smartphones, smart TV’s, tablet devices, smart watches, games consoles, smart household appliances, information systems and 3D digital printing

• Digital interior design, including digital display and projection design, intelligent interiors, digital lighting design and digital furniture design

• Digital exhibition, museum and installation design, including digital heritage resources, digital archeology, interactive kiosk and installation design, virtual museums and exhibitions

• Digital graphic design, including the design of e-books, e-learning, interface design, interaction design and digital signage

• Digital fashion design, including the design of wearable computing, smart clothing design and digital fabrics

• Digital branding and marketing design, including digital corporate identity design, logo design, social media marketing, digital channel advertising and promotion

You will have access to industry standard software and hardware such as Adobe Creative Suite and Autodesk MAYA while working in a dynamic environment with ongoing multimedia research and commercial projects. There are also opportunities to work on digital design projects set by external companies and other organisations. You will develop the skills and ideas to go on to employment as a digital designer or to set up your own business as a freelancer after graduation.

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This course allows you to develop and grow your own creative practice whilst positioning yourself within a theoretical context. You will engage in the exploration of space conceptually and pragmatically, encouraging your own response to the functionality and visual design of existing sites. Read more

Why take this course?

This course allows you to develop and grow your own creative practice whilst positioning yourself within a theoretical context.

You will engage in the exploration of space conceptually and pragmatically, encouraging your own response to the functionality and visual design of existing sites. You’ll also inspect the consideration of materiality and the relationship of the interior idea to architecture.

What will I experience?

On this course you can:

Have the opportunity to 'earn and learn' by working on real life contracts through our Projects Office. This experience will enable you to develop your professional portfolio.
Develop a personal area of study, get involved with some regional regeneration projects and test and develop your ideas and your interior research.

What opportunities might it lead to?

Interior design can be transient or durable, small or large, can engage at a detailed product design level or at an urban level, but at whichever level, the demand for skilled professionals is increasing, as is the requirement for innovative sustainable designs.

This course provides a firm grounding for employment in a range of design offices, as well as other property-related jobs.

Here are some routes our graduates have pursued:

Interior design practice
Exhibition design
Retail consultant
Working for local and public authorities
Teaching in HE

Module Details

This course uses the experience and skills of teaching staff with a proven track record in interior design studies, practice and research. You will also benefit from a multi-disciplinary learning environment where more than 100 postgraduate students in architecture, interior design, urban design, sustainable design and historic building conservation can meet and work.

Here are the units you will study:

Practice: This unit provides you with the opportunity to evaluate your own design practice and the design discipline from which you come and to contextualise this within interior design practice. Practice-based methods will be used to explore the interior through inter-disciplinary means and you will build on and develop your own creative practice through real-world situations, through doing. You will also be involved in discussions around the social, political, economic and professional contexts that drive the construction of interior space. You will be expected to analyse and critically evaluate the interior context, develop briefs, strategies and a proposal for a given area.

Theory: This unit aims to interrogate the history of interior design and its relationship to practice. Interior design is a relatively youthful profession, whose history is situated in the gaps between architectural history and design history. In this unit you will explore the intellectual idea of the interior through debate and discussion, catalysed through a series of workshops and critical readings, developing an understanding of the interior condition. We bring in specialists from other disciplines, actively encouraging debate. You will also be expected to explore and build on your own understanding of interior space by keeping a reflective journal.

Research Methods and Research Proposal: In this unit you will develop research skills, which will aid you throughout your course and particularly in producing your thesis. You will be asked to establish a critical position within an Outline Research Proposal. You will develop techniques, which will allow you to engage proactively within your area of study. You will be encouraged to explore methods of investigation that are responsive to, as well as inquisitive of, the conditions presented and which therefore speculate around possible critical scenarios. Implicit within these explorations is the need to investigate diverse means of representation and depiction through a variety of possible media and discourse.

Integration: This unit allows you to work in a multi-disciplinary context through groups within your own subject area and across the areas of interior design, urban design, sustainable architecture and historic building conservation, as well as explore the interrelationships of all disciplines. You will need to work collectively on given projects or problems related to staff-run studios, which explore a range of given themes. These themes will be introduced at the start of the course and connect to research areas within the School.

Work-Based Learning: This unit gives you the opportunity to replace a 30-credit core unit with a work-based version of that unit. Not all units can be replaced and you will need to discuss the appropriateness of a unit with tutors. Work-based learning requires you to engage in critical and reflective learning in the workplace. This will be developed through a learning contract, negotiated by you, your employer and School. The work undertaken in practice will be appraised through critical reflective writing that engages with the practice of the particular subject discipline and this will form the assessment artefacts.

Thesis: Your thesis is a substantial research-based project that enables you to carry out an in-depth investigation into a subject area of personal interest, which is related to or developed from a theme studied during the course. The proposed research theme should have a clearly defined focus to allow for in depth theoretical, contextual and visual research.

Programme Assessment

This course is lecture and studio-based, culminating in a written or design-led thesis project. It will involve case study investigations, group work, discussion and planning of interior environments, as well as independent study to develop design or research-based responses to interior problems.

Design assessment is through studio review and taught courses are assessed by various forms of evidence-based interior design decisions and proposals. You will also carry out an in-depth research project into an area of your choice.

Student Destinations

On completing this course, you will be adept in spatial practice and able to work within your specialist discipline in design practices, architectural firms and cross-disciplinary environments. The creative skills, professional competencies and expansive learning environment that we provide has also led graduates into a range of careers in marketing, advertising, journalism, virtual design and modelling through to people-centred careers such as project management.

Alternatively, you can choose to pursue freelance opportunities, continue your studies to PhD level or even set up your own interior design practice.

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The master of arts programs in advertising and public relations are intended for those who wish to acquire advanced understanding of and skills in the development of highly effective persuasive communication. Read more
The master of arts programs in advertising and public relations are intended for those who wish to acquire advanced understanding of and skills in the development of highly effective persuasive communication. The programs focus on prevailing communication theories, current research findings, and advanced practical techniques. The faculty seeks to educate highly competent, focused students who will be recognized for their leadership qualities: the ability to discern issues both in the practice of their profession and in their role in society; the ability to develop and execute successful communication programs; and the ability to lead others effectively.

Two programs are offered: (1) a two-year thesis program with specialization in advertising or public relations (Plan I), and (2) a one-year professional program combining advertising and public relations (Plan II).

Visit the website https://apr.ua.edu/gradinfo/

Degree Requirements

- Plan I, the Two-Year Research Program -

The two-year master's degree program is intended for students seeking a strong research emphasis in their study of advertising and public relations. The Plan I program focuses on important problems and questions, gathering evidence, and setting standards for inference. The program specifically prepares students in the areas of (a) mastering the body of scholarly knowledge of advertising and public relations, and (b) contributing to the advancement of knowledge in these fields through basic and applied research. Students may decide to continue their studies, pursuing doctorates in advertising or public relations. Students in the Plan I program specialize in either advertising or public relations, learn the concepts and methods involved in productive scholarship, and collaborate with faculty members in conducting research.

Plan I requirements. Plan I is normally a two-year program and requires (a) a minimum of 30 hours of approved graduate courses, (b) demonstration of proficiency in research skills, (c) passing of a comprehensive written examination, and (d) completion and successful defense of a master's thesis. Students admitted to the program with little or no previous coursework in advertising or public relations may be required to take one or more undergraduate courses in the department to supplement their graduate studies.

Plan II, the One-Year Professional Program

The professional program is an intensive, professionally oriented, one-year program that combines advertising and public relations. Recognizing the increasingly close links between the advertising and public relations professions, the Plan II program provides advanced preparation in both disciplines. The program provides intensive training to meet specific objectives. Graduates will be prepared to:

- develop a thorough understanding of the institutions and processes involved in advertising and public relations, through a combined program of study

- use research both to generate communication strategies and to evaluate the success of communication programs

- write idea-driven persuasive communication

- plan, implement, and evaluate media plans for advertising and public relations programs and campaigns

The Plan II program is for recent college graduates who see the advantages of having advanced skills in advertising and public relations. The students will recognize that preparation in the liberal arts, business administration, or communication has provided them with important knowledge but has not sufficiently prepared them in the communication concepts and skills needed to be a leader.

Speaking and writing skills are emphasized in all courses, with frequent papers and presentations. One course each semester emphasizes writing skills involved in the advertising and public relations professions.

Plan II requirements. The one-year Plan II program requires (a) completion of a specific 33-hour program of graduate courses, (b) demonstration of proficiency in research skills, (c) passing of a comprehensive written examination, and (d) completion of a master's project in the course APR 598 Communication Workshop. Students admitted to the program will receive a list of critical readings and will be expected to become familiar with these materials before beginning the program. The program starts with a series of orientation sessions aimed at evaluating each student's grasp of the critical readings and ability to proceed with the program without further background study.

APR Graduate Course Descriptions

Note: Plan I and Plan II programs have different course requirements.

ADVERTISING & PUBLIC RELATIONS COURSES

APR 522. Media Planning: Three hours. Development of media objectives, strategies, and budgets and implementation of media plans for advertising and public relations. Each student prepares and presents a media plan.

APR 550. Communication Research Methods: Three hours. A survey of qualitative and quantitative methods in communication research.

APR 551. Seminar in Communication Theory*: Three hours. A study of the development of selected theories of communication as they pertain to interpersonal, public, and mass communication.

APR 570. Contemporary Advertising and Public Relations: Three hours. An advanced survey of the academic and professional literature underlying the contemporary practice of advertising and public relations.

APR 572. Persuasive Communication: Three hours. The practice of creating, writing, editing, and producing persuasive communication for advertising and public relations. Writing skills are exercised extensively in this course.

APR 582. Advertising and Public Relations Management: Three hours. Problems and decision-making processes involved in the management of advertising and public relations programs and organizations.

APR 583. Research Applications in Advertising and Public Relations: Three hours. Prerequisite: MC 550. Application of research methods and procedures for problem solving and impact assessment in advertising and public relations programs.

APR 590. Visual Communication: Three hours. The practice of developing ideas and creative strategies for professional evaluations about design and its application. Each student prepares a portfolio.

APR 592. Integrated Communication Project. A message-oriented course. Students conceptualize and execute integrated communication programs. Topics vary.

APR 596. Independent Study or Research: One to three hours. Prerequisite: consent of the academic adviser and instructor.

597. Communication Campaign Workshop I: Three hours. Research to develop an advertising and public relations campaign for a specific organization. This is the preparation stage for the major case study prepared by the student in APR 598.

598. Communication Campaign Workshop II (Master’s Project): Three hours. Development and presentation of a complete advertising and public relations plan and proposal for the specific organization studied in APR 597. Integration of theory, concepts, and techniques in a complete communication program.

599. Thesis Research: Three hours. Prerequisite: consent of the academic adviser.

Find out how to apply here - https://apr.ua.edu/gradinfo/applicationadmission/

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This course is for designers who want to pursue their passion for particular areas of design, at an advanced level and with professional support. Read more
This course is for designers who want to pursue their passion for particular areas of design, at an advanced level and with professional support.

Course overview

This Masters is built around your personal design interests and aspirations. It allows you to push the boundaries of creativity, within a framework of academic rigour and contextual research.

You can choose to study any of the following areas:
-Advertising
-Animation
-Calligraphy and lettering
-Creative computational design
-Design thinking, innovation and ideation
-Design leadership
-Fashion, product and promotion
-Graphic communication
-Graphic design
-Illustration
-Interactive media
-Motion graphics
-Typographic design

Other specialised design disciplines will also be considered. Our specialist tutors will work with you as you create a portfolio of creative designs that will excite and impress potential employers.

The course includes a theoretical element which contextualises your chosen areas of study within the broader field of design.
By the end of the course, you will have completed a major project that has evolved from your practice and research. The project will be supported by a critical evaluation report.

At Masters level, the specialisms of tutors are an important factor. Our Department offers a wide range of research expertise within design. For example, we host the International Research Centre for Calligraphy (IRCC) which promotes and supports the development of calligraphy both nationally and internationally. We have excellent engagement with industry, locally, nationally and internationally and have several academic partners overseas including Hong Kong, Malaysia and the USA.

Graduates from Sunderland have gone on to work throughout the design industry around the world. A Masters qualification not only opens doors in the workplace but also helps you progress more rapidly once your career is underway.

This course can also be taken part time - for more information, please view this web-page: http://www.sunderland.ac.uk/courses/artsdesignandmedia/postgraduate/design-part-time/

Course content

The content of the course is shaped by your personal interests with guidance and inspiration from Sunderland's supportive tutors and industry speakers and visits.

Modules on this course include:
-Design Studies 1 (60 Credits)
-Design Studies 2 (60 Credits)
-Design Studies 3 (60 Credits)

Teaching and assessment

Compared to an undergraduate course, you will find that this MA Design programme requires a higher level of independent working. The course aims to stretch your creativity and maximise your sense of personal fulfilment.

We use a wide variety of teaching and learning methods, which include lectures, seminars, critiques, workshops and practical demonstrations. These are supported by a range of guest speakers from diverse academic and industry backgrounds. You will also have high levels of contact with tutors who give regular feedback and support.

Facilities & location

Our Design Centre allows you to develop your creativity while taking advantage of state-of-the-art facilities and, importantly, your own workspace. We provide well-equipped facilities and industry-standard design software so it's easy to make a seamless transition from your studies to the workplace. The Design Centre also attracts international exhibitions and conferences, and it provides a highly stimulating environment.

Facilities at the University include:
-Five computer suites incorporating the latest Mac Pros
-Digital design suites using industry standard software like Adobe Creative Suite, Maya and Toon Boom
-Digital SLR and HD video cameras
-Fully equipped Photography studio
-Fully equipped printmaking studio
-Laser cutting machine
-Large format colour printers
-Access to 3D printers and scanners
-Large format digital fabric printer and full garment design and making facilities

Arts and Design Library
Our Arts and Design Library has a specialist collection of over 120,000 books, videos, slides and one of the largest electronic information networks in the sector.

Journals and research
We subscribe to a comprehensive range of print and electronic journals so you can access the most reliable and up-to-date articles. Some of the most important sources for your course include:
-Art Full Text + Art Abstracts, which is a major resource for media and arts information
-Design and Applied Arts Index, which covers journals featuring both new designers and the development of design and the applied arts since the mid-19th century
-British Universities Film and Video Council (BUFVC), which provides resources for the production, study and use of film and related media
-JSTOR (short for ‘Journal Storage’), which provides access to important journals across the humanities, social sciences and sciences
-Lexis, which provides access to legal information as well as full-text newspaper articles
-Screen Online (BFI), which is an online encyclopaedia of British film and television, featuring clips from the vast collections of the BFI National Archive

Employment & careers

Postgraduates are highly employable and, on average, earn more than individuals whose highest qualification is an undergraduate degree. On completing this course, you will be equipped for roles throughout the creative industries.

Potential roles include animator, graphic designer, illustrator, calligrapher, lettering designer, typographic designer, interactive designer, lecturer or broad-based designer.

A Masters degree will also enhance career opportunities within Higher Education and prepare you for further postgraduate studies, such as MPhil or PhDs.

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The MA Graphic Design course at The University of Central Lancashire encourages the diversity of design study that is possible within the wider field of Graphic Design. Read more
The MA Graphic Design course at The University of Central Lancashire encourages the diversity of design study that is possible within the wider field of Graphic Design. The course focus is rooted in visual communication research, underpinned by theory and with an emphasis on the development of a very personal body of practical work. Throughout the course students are encouraged to pursue a unique personal line of inquiry within any area of contemporary graphic design practice or explore the potential of design diversity. By the end of the course all students should have completed a cohesive body of work to a professional standard and be able to clearly articulate a sound intellectual rationale and a broad critical viewpoint.

LEARNING ENVIRONMENT AND ASSESSMENT

Practical work is carried out within our extensive and very well equipped studios and workshops.

Full time and part time students will be required to attend the Friday morning lecture programme throughout semesters 1 and 2. Full time students will also attend weekly seminars and tutorial sessions during the week. Part time students are scheduled for their practical sessions on a Friday afternoon, so that their commitment on campus allows for day release from their place of employment.

Evening tutorial sessions may be available from time to time for some students who are unable to attend in the day. Many of the Friday morning lectures are filmed for supporting distance learning or those who miss sessions.

Study is further supported by a lecture programme of visiting practitioners from a variety of design disciplines.

FURTHER INFORMATION

Graphic designers can work in many different areas, from traditional print for book design in the publishing industry and packaging design for the food and drink industry, to the digital arena of web design and new media. Often, the career path of an artist or designer does not take a particularly conventional route. Some graphic designers work on a freelance basis, whilst many work for design agencies or as part of in-house departments of larger companies. Life as a graphic designer can be exceedingly fast-paced and challenging as well as highly exciting.

A design related masters degree can provide a platform from which to enter employment in a range of other exciting sectors, such as: Art & Design; Teaching & Education; Advertising, Marketing & PR Media Culture; Music & Performing Arts; Management Consulting; Business & Admin; Hospitality & Tourism; Retail & Sales; Recruitment & Human Resources; Charity, Not-for-profit & NGO.

The MA course exists within the context of the University module scheme. The theory and practical modules run alongside in order to inform each other. Design Research 1 and 2 are theoretical modules that provide an opportunity to explore research methodologies appropriate to Graphic Design and the broader area of visual communication. A special feature of the course is the Friday morning lecture programmes with lectures from subject specific academics, guest speakers and practicing designers who are at the top of their profession. Graphic Design Practice 3 incorporates a theoretical element to summarize and complement the final practical body of work.

Throughout the programme students will continue to explore the links and concerns between theory and graphic design practice. The practical modules (Practice 1, 2 & 3) are designed to allow students to pursue their own specific individual design research project, which is a major investigation into a particular personal area of study. A key element of the practice sessions are to facilitate the opportunity to generate, investigate and test new ideas. The programme then culminates with a final public exhibition of student work.

OPPORTUNITIES

The MA Graphic Design programme is also delivered at our partner University in Thessaloniki, Greece. Students are able to study there for one semester. The MA will help further career opportunities in the field of Graphic Design and Visual Communication, giving recognition to each student’s individual practical and intellectual abilities.

The opportunity for a structured work experience will be provided for every student who requests it. This is a major commitment by the University to help our graduates to reach their potential and thrive in their careers after graduation.

Study trips are an essential part of research activity that brings design to life. Throughout the programme, students are introduced to contemporary influences with International city trips and study visits to exhibitions and museums - Manchester, London, Berlin and New York have been regular trips in recent years (students will be required to pay for overseas trips/visits and are therefore optional).

With an MA in Graphic Design, there are many other opportunities to explore and career options worth considering that require the broad range of skills gained at masters level and related to graphic design / visual communication / art and design.

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This programme is designed to improve the effectiveness of industrial designers within industry. It is beneficial for both recent graduates and current practitioners in advancing their core design knowledge and specialist skills to a higher level. Read more
This programme is designed to improve the effectiveness of industrial designers within industry. It is beneficial for both recent graduates and current practitioners in advancing their core design knowledge and specialist skills to a higher level.

It aims to further develop critical awareness of major industrial design practice, increasing your input and value to current and potential employers. You will also develop skills in producing a balanced portfolio of high quality designs and innovative thinking which will enable you to deal with complex and interrelated issues both analytically and creatively.

Areas studied include sketching, visual layouts, photoshop, multimedia presentation techniques, qualitative and quantitative design research methods, creating product design briefs, project management, advanced CAD application and design practice.

See the website http://www.lboro.ac.uk/study/postgraduate/programmes/departments/design/industrial-design-tech/

Programme modules

Modules:
Semester 1
- Design Research Methods
- Enterprise Business and Sustainability
- Industrial Design Skills
- Design Practice

Semester 2
- Cross-Disciplinary Group Project
- Industrial Design Workshop Skills
- Industrial Design Major Project

Assessment

Assessed by coursework submissions, including: design projects, presentations, group work, reports and project specifications.

Careers and further study

Possible careers include: consumer product design; marketing; industrial design consultancy; project planning; technical sales; furniture design; CAD/CAM; buying; interior/exterior design; advertising and display design. A number of our students have also gone on to start their own businesses or work freelance in a number of disciplines.

Scholarships and Sponsorships

This programme is eligible for a number of competitive external scholarship schemes.

Why choose design at Loughborough?

At Loughborough Design School we want to share our world-leading expertise.

Offering eight postgraduate programmes, and a range of research opportunities, the School is proud to be helping to prepare the next generation of designers and ergonomists for highly successful careers.

The School is based within a £21M state-of-the-art building, with a fully equipped ergonomics laboratory based close by. This purpose built building has practical and theoretical teaching and research spaces at its heart, ensuring that you are given a professional and inspirational experience.

- Research
We have a thriving PhD population of around 100 full-time and part time UK, EU and international research students. You will be supervised by staff who are internationally recognised as experts in their field and will have access to the world class facilities you need to complete your studies. If you would rather do an MPhil, then we also offer these full-time or part-time.

- Career prospects
We are proud to say that 100% of our graduates were in employment and/or further study six months after graduating. The School has particularly close links with Adidas, Cadbury, Coca Cola, Health and Safety Executive, Department of Health, National Health Service, Help the Aged, Met Office, Ericson, IBM, Nissan, Hewlett Packard, BAE Systems, Rolls Royce, Ministry of Defence, Ford Motor Company, Jaguar Land Rover, E.ON, O2, and the Department for Transport.

Find out how to apply here http://www.lboro.ac.uk/study/postgraduate/programmes/departments/design/industrial-design-tech/

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Great design ideas can change the world. With human and user-centred design at the heart of this internationally regarded Masters programme, you’ll develop research and practice-based design solutions to respond to a demanding industry and rapidly changing society. Read more
Great design ideas can change the world. With human and user-centred design at the heart of this internationally regarded Masters programme, you’ll develop research and practice-based design solutions to respond to a demanding industry and rapidly changing society.

Whether your background is in design or in another discipline, you’ll develop, test and evaluate innovative design solutions in real-life scenarios. You’ll gain first-hand experience of current needs and trends across a range of sectors, and focus on a large-scale design project within one of the specialisms offered (see the ‘Specialisms’ tab).

Taught by diverse staff with internationally recognised profiles in research and practice, you’ll build an interdisciplinary approach to design in a stimulating environment, while being exposed to and involved in cutting-edge research. You’ll gain practical and research skills to prepare you for a wide range of careers.

Specialist facilities

We have plenty of facilities to help you make the most of your time at Leeds. We have an impressive range of resources that you can use to develop your projects.

At the top of our research facilities we have the world’s most sophisticated mobile eye-tracking glasses, which are used to understand how users interact with design. Other excellent research facilities are our EEG equipment (electroencephalography) to understand how users interact with the world, and our colour analysis/prediction lab.

We also house the M&S Company Archive including documents, advertising, photos, films, clothing and merchandise from throughout Marks & Spencer’s history. ULITA, an archive of international textiles, is also housed on campus and collects, preserves and documents textiles and related areas from around the world. You can make appointments to view items, but it also has an online catalogue where you can explore the major collections.

You’ll also be able to develop your practice in well-equipped studios and purpose-built computer clusters so that you can build your skills on both PC and Mac. There is also a computer-aided design (CAD) suite with access to the latest design software, and some of the latest design technology, such as digital printing, screen printing, 3D printing, and laser cutting.

Course content

In Semester 1 you’ll study a set of compulsory modules that will allow you to develop a range of research, conceptual and practical design skills and tools to lay the foundations for the rest of the programme. You’ll have the chance to learn through case studies, practical exercises and work on briefs encompassing all specialisms offered.

In Semester 2 you’ll have a choice of optional modules that focus on current trends in design practice and research. These optional modules will give you the opportunity to work on live projects from industry and/or live research projects being conducted in the School of Design. You’ll work on group and/or individual projects to explore more specific and advanced skills and tools in your areas of interest.

In Semester 2 you’ll also choose and develop a specialist project in which the tools and skills learnt in Semester 1 are applied. Projects can be developed in a wide range of topics that suit your interests and career ambitions. These include: Branding Design, Digital and Interactive Design, Information Design, Instructional Design, Graphic and Visual Communication Design, Service Design, and Typographic Design.

In Semester 3 you can choose one of two pathways: 1) Continue with your specialist design project, develop it at a professional level and apply it in a real-life context (with suitable users) for evaluation; 2) Produce an independent research dissertation based around a relevant field or topic within the specialisms offered.

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This innovative programme fuses design with the concepts and principles of advertising, allowing you to develop a range of skills to thrive in a fast-paced and competitive industry. Read more
This innovative programme fuses design with the concepts and principles of advertising, allowing you to develop a range of skills to thrive in a fast-paced and competitive industry.

Taught by the School of Design and Leeds University Business School – one of the world’s top 100 business schools – you’ll take a creative approach to solving communication problems in advertising and branding. You’ll develop your own practice, collaborate with other designers and gain a deeper awareness of how design can convey a brand message, using a range of software and techniques.

At the same time, you’ll study ideas, research and theories in advertising to explore the strategic backdrop of brand communications from the blurring of markets to the ways in which digital technology, such as social media and mobile, have changed the relationship between brands and consumers.

You’ll mix creativity and innovation with advertising strategy to gain a valuable range of knowledge and skills.

Specialist facilities

We have plenty of facilities to help you make the most of your time at Leeds. You’ll be able to develop your practice in well-equipped studios and purpose-built computer clusters so you can build your skills on both PC and Mac. There’s also a computer-aided design (CAD) suite with access to the latest design software and some of the latest design technology, such as digital printing and laser cutting facilities, and colour analysis/prediction labs.

We also have an impressive range of resources you can use for research. We house the M&S Company Archive including documents, advertising, photos, films, clothing and merchandise from throughout Marks & Spencer’s history, offering a fascinating insight into the changing nature of branding and advertising over time.

Course Content

You’ll begin to develop your understanding of advertising principles from the start of the programme, when you’ll study consumer behaviour and explore how brands can adopt these different theories to inform their marketing strategies.

Focusing on contemporary issues, you’ll look at the process of strategic marketing communications and how strategic marketing works on the global stage. At the same time, you’ll study practical design modules where you’ll learn to visualise creative communications ideas and present your proposals to clients, as well as considering how compelling text within an advertising concept can influence consumers.

In Semester 2 you’ll build on this foundation by exploring integrated communication, developing creative concepts that can work for a range of different media outlets, as well as the broader aspects of campaign planning, print, radio and TV ad production and the ethics of advertising campaigns.
You’ll think about reach, frequency and the often complex question of return on investment and even choose from specialist modules on topics such as social media, sales promotion, brand management and direct marketing.

At the end of the programme you’ll submit a substantial project that demonstrates the knowledge and skills that you’ve gained. You can either complete a dissertation – an independent research project on a related topic of your choice – or develop a communication campaign concept of your own.

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Do you have a passion for creative communication? Would you like to improve your employability within the advertising industry? This challenging master’s programme focuses on the development of hands-on creative advertising techniques, helping you to build a set of skills that you’ll use throughout your career. Read more

Overview

Do you have a passion for creative communication? Would you like to improve your employability within the advertising industry? This challenging master’s programme focuses on the development of hands-on creative advertising techniques, helping you to build a set of skills that you’ll use throughout your career. You’ll also develop a thorough understanding of relevant academic theory, exploring popular culture and the ways in which it is shaped by promotional media.

- The teaching team maintain strong links with industry, providing students with the chance to participate in live briefs, networking events, and guest lectures.
- The course allows plenty of time and support for portfolio development, helping students to secure creative roles after graduation.
- Advertising at Solent has been supported by local and national advertising agencies including Thinking Juice, Five by Five, EHS 4D Group, Fallon, Beattie McGuinness Bungey, Karmarama, We Are Social and The Work Club. The course team continue to build new relationships.
- Students are invited to pitch for work at Solent Creatives, our on-campus creative agency. These projects involve real businesses and are ideally suited for portfolio development.
- Southampton Solent’s advertising staff encourage students to work on projects in collaboration with those from other creative disciplines, mirroring industry practices.
- Students will work on competition briefs for organisations such as the Design & Art Directors Association (D&AD) and the Young Creative Network (YCN).
- The course concludes with a final master’s project. Students will work on either a dissertation or a practical project, focusing on an area that is relevant to their future career ambitions.
- Students will have access to a range of specialist facilities throughout their studies. These include Mac computers, professional creative software, digital printing facilities and traditional printing presses.
- Solent also provides a comprehensive media loans scheme, giving students access to high-end photographic equipment.

The industry -

The evolution of the internet has created an explosion in the number of advertising channels available to businesses, creating even more chances for motivated graduates to pursue a career in advertising.
Advertising career progressions are known to be varied and interesting, offering a range of different positions including art direction, copywriting, account management and strategic campaign planning.

The programme -

Southampton Solent University’s MA Creative Advertising curriculum focuses on industry relevant workplace skills, teaching students to function as part of a professional advertising business. These skills include idea generation, working to a brief, research, copywriting, strategy and presentation. Students will also complete a master’s project, which is an ideal opportunity to focus on the specific areas of advertising that interest them. For further details on the course’s academic content, please visit the ‘course content’ tab.

Students benefit from creative guidance throughout the course, receiving regular feedback from the tutoring team, other students and specially invited advertising professionals. This feedback helps students to craft a portfolio of commercially appealing work, and encourages them to reflect on their own creative process.

Advertising students at Southampton Solent may get their first taste of the industry by freelancing at Solent Creatives, an on-campus advertising and marketing agency that specialises in connecting students with business clients. This offers students the opportunity to gain work experience, create additional work for their portfolios and make industry contacts.

Students are encouraged to take on work experience throughout their studies. Advertising students have previously secured placements at Saatchi & Saatchi, McCann Erickson, EHS 4D, Chemistry Communications, B&Q, Channel 4 (Jersey) and Palmer Hargreaves.

Course Content

Programme specification document - http://mycourse.solent.ac.uk/course/view.php?id=6152

Teaching, learning and assessment -

The course is taught through seminars and workshops, with an emphasis on creativity and critical thinking.

Work experience -

We’ll encourage you to complete work experience as part of the Professional Practice unit. Through this you’ll gain real-world experience of working in an agency environment, helping you to plan your future career. You’ll also have the chance to develop your industry connections and freelance portfolio through working for Solent Creatives, our in-house creative agency.

Assessment -

Assessment includes: creative portfolios, presentations, reflective portfolios and essays, using industry-standard media production facilities.

Our facilities -

We have a fully equipped IT centre, with both PC and Mac computers featuring industry-standard software packages including Adobe Creative Suite, and video and audio editing programmes. Training and access to photographic equipment is also available.

Web-based learning -

Solent’s virtual learning environment provides quick online access to assignments, lecture notes, suggested reading and other course information. We also have our own e-learning facilities, social networking sites and blogs.

Why Solent?

What do we offer?

From a vibrant city centre campus to our first class facilities, this is where you can find out why you should choose Solent.

Facilities - http://www.solent.ac.uk/about/facilities/facilities.aspx

City living - http://www.solent.ac.uk/studying/southampton/living-in-southampton.aspx

Accommodation - http://www.solent.ac.uk/studying/accommodation/accommodation.aspx

Career Potential

Following this course, you will be well placed for a variety of careers in national or international advertising agencies.

Suitable roles for graduates include:

- Copywriting
- Media buying
- Account management
- Art direction.

Links with industry -

Our experienced teaching team has strong links with high-profile professional bodies, enabling you to develop useful contacts in the advertising world and to meet key industry figures.
You will be encouraged to complete work experience and we’ll help you to find a suitable placement, if possible at a top agency. Leading creative directors will be among those to critique your work, giving you valuable feedback.

Industry guest lectures, agency visits and careers events will help to boost your insight into the advertising industry and your network of contacts.
You’ll also have the chance to develop your industry connections and freelance portfolio through real-world work for Solent Creatives, our in-house creative agency.

Transferable skills -

You will develop a range of skills, encompassing creative thinking, problem-solving, writing and art direction, along with experience in presentation and teamwork.

Tuition fees

The tuition fees for the 2016/2017 academic year are:

UK and EU full-time fees: £4,635

International full-time fees: £11,260

UK and EU part-time fees: £2,320 per year

International part-time fees: £5,630 per year

Graduation costs -

Graduation is the ceremony to celebrate the achievements of your studies. For graduates in 2015, there is no charge to attend graduation, but you will be required to pay for the rental of your academic gown (approximately £42 per graduate, depending on your award). You may also wish to purchase official photography packages, which range in price from £15 to £200+. Graduation is not compulsory, so if you prefer to have your award sent to you, there is no cost.
For more details, please visit: http://www.solent.ac.uk/studying/graduation/home.aspx

Next steps

Could your career prospects benefit from a postgraduate advertising degree? Southampton Solent’s MA Creative Advertising programme will help equip you with the creative skills and industry awareness required to thrive in a range of in-house, agency or freelance advertising roles.

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This course encourages the exploration and understanding of the methods and processes at work in contemporary visual communication, and will further develop your personal practice and approach to graphic design. Read more
This course encourages the exploration and understanding of the methods and processes at work in contemporary visual communication, and will further develop your personal practice and approach to graphic design. It focuses on individual research and inquiry and helps you to develop your understanding of the significance of the wider cultural role of the visual designer. In addition, you will be introduced to disciplinary and interdisciplinary models of thinking that will underpin your own focused study on the course.

Key features
-The emphasis on problem finding, research methods and critical thinking is intended to enhance your long-term employment possibilities through an understanding of the changing global, technological and social context of design.
-The course is taught by academics who are also practising designers and researchers in design. This is supported by studio visits and visiting tutors from industry, live projects, competitions, lectures and workshops.
-Core modules are studied with students from across the Design School's postgraduate community.

What will you study?

Project work will challenge you to develop and enhance your existing ways of working. You will explore the importance of research in underpinning your practice and will be encouraged to build your own visual language and ‘tools' in response to set briefs within each module. In the final stage of the course, you will propose and develop your independent major project. You will be taught by experienced academics and specialist tutors from industry who encourage you to develop your understanding of the relationship between words, pictures and their means of communication and transmission.

Assessment

Project work: visual research, written project report/summary, exhibition, and final major project.

Course structure

This specialist pathway of the Communication Design MA course is part of the School of Design's postgraduate programme. The structure – shared with students from Product & Furniture Design MA, Sustainable Design MA and Fashion MA – enables you to explore your individual specialist interests in graphic design within an integrative learning environment that provides a comprehensive understanding of the value and role of interdisciplinary methods and ways of working. The influences and impact of thinking from other related design subjects on your own specialist study is an important aspect of the identity and the community of interdisciplinary practice at masters level in the School of Design.

This structure is designed to help progress and develop your independent learning, encouraging you to construct and explore projects concerned with areas of particular personal interests. The overarching course philosophy, based upon an emphasis on research, methodology and design thinking, allows individual and personal concerns to be explored through focused study in graphic design.

The two shared modules of the School of Design's Postgraduate Framework both commence with a symposium, in which high-profile external speakers present their work and contribute to a debate on a topic of relevance to all courses in the Framework.

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The Master of Applied Design and Art combines practical skills with theoretical knowledge to enhance your current undergraduate degree or chosen specialisation in art and design. Read more
The Master of Applied Design and Art combines practical skills with theoretical knowledge to enhance your current undergraduate degree or chosen specialisation in art and design.

This course will help you reach a high level of expertise and qualification in contemporary design and art. You will develop creative and professional skills through studies in cross- and inter-disciplinary design and art practice.

In this course you will learn through discussion, reflection and the production of original and innovative solutions to studio-based or industry-related projects. You will be encouraged to develop your independent research skills, originality, creative leadership and awareness of the needs of contemporary society.

Through a combination of coursework and project-based units you will learn a range of skills and develop the depth of knowledge required to produce contemporary design and art solutions. The program is flexible and can be tailored to suit your individual interests and professional development.

This course is also suitable if you have knowledge and expertise from other disciplines, such as marketing, information technology, science, media and advertising, as well as those with formal qualifications in art and design.

You can choose to focus your studies on one of the following specialisations:

-3D Design (jewellery, furniture and/or product design)
-Creative Advertising
-Digital Design
-Fashion Design
-Fine Art
-Graphic Design
-Illustration Design
-Photography
-Visual Culture

Professional recognition

Professional recognition is dependent upon your area of specialisation. You may be recognised by professional associations such as the National Association for the Visual Arts and the Design Institute of Australia. You may also be eligible for membership in the following organisations:

-Australian Graphic Design Association
-Perth Advertising and Design Club
-The Design Management Institute
-Perth Institute of Contemporary Art
-Artsource: the Artists Foundation of Western Australia
-FORM (formerly CraftsWest).

Career opportunities

You may find high-level employment across the arts, fashion and design industries. This may include employment in government, the not-for-profit sector, media or education.

Credit for previous study

If you have a background in design and art, you may be eligible for 100 points of credit for recognised learning (CRL).

Other notes

This course is only available to international onshore students. July intake for the Master of Applied Design and Art is only available to students with Credit for Recognised Learning (CRL) equivalent to one semester or 100 credits.

2016 Curtin International Scholarships: Merit Scholarship

Curtin University is an inspiring, vibrant, international organisation, committed to making tomorrow better. It is a beacon for innovation, driving advances in technology through high-impact research and offering more than 100 practical, industry-aligned courses connecting to workplaces of tomorrow.

Ranked in the top two per cent of universities worldwide in the Academic Ranking of World Universities 2015, the University is also ranked 25th in the world for universities under the age of 50 in the QS World University Rankings 2015 Curtin also received an overall five-star excellence rating in the QS stars rating.

Curtin University strives to give high achieving international students the opportunity to gain an internationally recognised education through offering the Merit Scholarship. The Merit Scholarship will give you up to 25 per cent of your first year tuition fees and if you enrol in an ELB program at Curtin English before studying at Curtin, you will also receive a 10 per cent discount on your Curtin English fees.

For full details and terms and conditions of this scholarship, please visit: curtin.edu/int-scholarships and click on Merit.

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Design Innovation and Brand Management are the commercial powerhouses of all global organisations. These need to be understood and applied to the fast-growing business and luxury markets worldwide. Read more
Design Innovation and Brand Management are the commercial powerhouses of all global organisations. These need to be understood and applied to the fast-growing business and luxury markets worldwide. This course will help you become an innovator, attracting design savvy and communication conscious entrepreneurs.

This course will enable you to apply contemporary management and design thinking in a professional context, helping you compete in the growing global markets using your creativity, strategy and management theory.

The key to successful brand development is an understanding of business strategy in relation to design thinking models and a diverse and inquisitive mind as to the relationships involved in incremental or radical innovation. Branding connects to the consumer through a range of tools; identity, experience, advertising and manipulation, while design innovation is more about new thinking processes, new associations/relationships between functionality and aesthetics and new technologies.

Learn about these fascinating contemporary areas and gain relevant professional skills, preparing you for success in your career.

Course detail

Students study luxury design, design innovation and its relationship to the experience of creative management through brand strategies. This is then applied creatively to a range of live industry projects. Through carefully designed modules you will explore a range of evolutionary and revolutionary processes that build a professional understanding of current global environments.

As well as this critical industry knowledge, you will also:
• Have the unique opportunity to collaborate across other post graduate courses delivered in the London School of Film Media and Design and the London School of Music
• gain specialist skills and knowledge in your course
• gain insight and professional practice from working alongside students from the other courses, replicating collaborative industry practices
• explore a range of evolutionary and revolutionary processes to build a professional understanding of today's competitive global environments related to design, innovation processes and the management of brands
• develop your own project driven by your new knowledge: the culmination of your Masters experience
• apply management and design thinking to support organisations to compete in the growing global markets combining creativity, strategy and management and visual language as communication powerful tools
• learn to research, apply and present/pitch design innovation and branding campaigns with mentored design partnerships or teams on industry set briefs.

Jobs and placements

The Professionalisation module is an immersive module that covers the key professional creative and technical skills that anchor industry.

Through seminars and practical workshops you will:
• explore the working life of a professional
• gain a better understanding of industry narratives
• understand historical approaches used within the field of advertising, branding and communications.

The Internship or Industry Mentored Brief is an important module and an integral element of the MA Luxury Design Innovation and Brand Management. This is a module designed to develop the experience of design, branding and communication through experience in industry or doing a professional live mentored brief, with one of our mentors.

The University of West London has its own 'W5 Productions' which will support appropriately-skilled students find relevant work placements or an industry mentored brief in the creative industries.

Career and study progression

The MA Luxury Design Innovation and Brand Management develops graduate attributes that prepare you for a range of possible careers, depending on your interests and talents.These include:
• Brand and design managers
• Marketers
• Client account handlers
• Project managers
• Creative directors
• Senior designers
• Design team leaders
• Art directors
• Advertising managers
• Account planners
• Strategic thinkers
• Communication Consultants
• Content creators and managers
• Client account executives

The UK attracts many global brands, setting up flagship stores to attract domestic and overseas visitors to private retail locations. Retailers continue to look to enter new markets in potential higher growth regions, seeking to improve their existing operational performance in these markets to achieve sustained growth. This course has been designed to lead to employment and is targeted towards students whose career developments and interests lie within this field and the growth sector of the Design and Fashion Industries.

How to apply

Click the following link for information on how to apply to this course: http://www.uwl.ac.uk/students/postgraduate/how-apply

Scholarships and bursaries

Information about scholarships and bursaries can be found here: http://www.uwl.ac.uk/students/postgraduate/scholarships-and-bursaries

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The Graphic Design and Art Direction course is concerned with the advanced, exploration and application of principles of graphic design within the contexts of research and professional development. Read more
The Graphic Design and Art Direction course is concerned with the advanced, exploration and application of principles of graphic design within the contexts of research and professional development.

This taught postgraduate route is of particular relevance to those interested in effective visual communication and developing innovative concepts and approaches in publication design, illustration, motion graphics, corporate identity, photography, design for digital media and graphic design for advertising.

You will be encouraged to take a self-reliant, cross-disciplinary approach to study, with regular support and contact from specialist staff. Where appropriate you will be able to complement your studies with professional practice and commissioned work to enhance your career aspirations.

Course Content

The MA Design: Graphic Design and Art Direction is made up of four units totalling 180 credits.

The programme is designed to help you acclimatise to the challenges of MA level research and practice, enabling you to identify and describe a clear direction for your postgraduate design study.

You will be encouraged to develop design propositions that encompass key design issues and have complexity and ambition, taking full consideration of the relative contextual drivers.

You will also be encouraged and supported to extend your experience in the professional sphere either through a practical project, research context, exchange, work experience, or other negotiated professional set of interactions with an external partner, groups of students and creative industry.

Towards the end of the programme you will undertake a major project to consolidate your past research and practice into fully realised collections, pieces, proposals, business plans, or exhibitions – whatever means is appropriate to the work. You will also have developed a strategy for the continuation of your practice located and contextualised to the profession or discipline.

If you choose to progress to MFA Design: Graphic Design and Art Direction award you will study a further two units of 60 credits each.

This route is focused on the continuation of your practice aligned to the research and selection of appropriate public or professional venues and platforms to disseminate a significant body of work. You will be required to produce work for a public audience in the most relevant and appropriate form along with any implicit publicity and dissemination material.

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