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Our Creative Industries & the Creative Economy MA programme bridges the gap between creativity and business. This unique business degree programme enables you to combine specific creative practice and skills with a rigorous business education customised for the creative industries. Read more
Our Creative Industries & the Creative Economy MA programme bridges the gap between creativity and business. This unique business degree programme enables you to combine specific creative practice and skills with a rigorous business education customised for the creative industries. It has been developed by academics and creative economy practitioners at Kingston Business School to help you respond to emerging trends and opportunities to realise value in the creative economy.

The programme is designed for individuals who come from creative industries, or have graduated in another discipline, including engineering and humanities. You will need a strong motivation to look beyond the traditional boundaries of your discipline, a readiness to participate in a start-up, and a willingness to work in a multi-disciplinary and experiential environment. You will work with students from all over the world and from different creative sectors. This diversity challenges you to think differently and exposes you to differing perspectives on creativity and business.

The programme now has nine generations of graduates and an active alumni network. Our graduates work in a range of creative and leadership positions ranging from freelance work in the creative sector, through to business ownership and employment in large innovative companies in the creative economy.

The creative industries are outpacing traditional industries both in the UK and the rest of the world. In the UK, the creative industries represent 5.2 per cent of the UK economy and provide 1.9 million jobs (DCMS, 2016). With the growth of the creative industries, the creative economy has grown at a rate faster than the whole of the UK economy, and was worth £133.3billion in 2014, accounting for 8.2 per cent of the UK economy (DCMS, 2016).

An increasing number of countries has now placed the creative industries at the heart of their economic development. This creates opportunities for professionals who understand the critical success factors for commercialising creativity, and are equipped with the mix of creative and business knowledge and skills.

What will you study?

This unique business degree programme enables you to combine specific creative practice and skills with a rigorous business education customised for the creative industries. By the end of the programme, you will be equipped with an in-depth knowledge, understanding and skills required to successfully realise value in the creative economy context.

You will specialise and become closely involved in the practice of a specific creative industry through engagement with a real business in the creative sector. This will be the opportunity to experience practical work and realise value in a chosen creative industry:
-Advertising and marketing
-Architecture
-Crafts
-Product design, graphic design and fashion design
-Film, TV, video, radio and photography
-IT, software and computer services
-Publishing
-Museums, galleries and libraries
-Music, performing arts and visual arts

(Creative Industries Classification, Department for Culture, Media & Sport, 2015)

You will also explore the process of collaborative creativity and examine what it takes to successfully develop ideas into innovative products, service and processes. The core of the programme is a real-life business experience; working in a team, you will start and run your own creative industries business in the supportive and risk-free environment provided by Kingston Business School. Our entrepreneurship experts will guide you through the process of designing and running your own creative business, which will help you develop your creative, managerial and entrepreneurial skills.

Assessment

Assessments are innovative and include a mix of individual and group project work and formal assessments, including essays, case studies, reports and presentations, role-play, games and simulations, plus the final Personal Research Project (maximum 15,000 words). You will study in a supportive environment where regular feedback is provided by both academics and professionals.

Why study the Creative Industries & the Creative Economy MA?

The course gives you the opportunity to gain a range of knowledge, skills and experiences:
-Develop your creative, entrepreneurial, managerial and leadership skills – participate in development of a start-up, pitch to real industry experts at our "Dragons' Den", and engage with a variety of professionals and entrepreneurial businesses.
-Experience practical work in a chosen creative industry by engaging with a real creative industries business to develop your CV and your understanding of the creative sector.
-Learn the fundamentals of business management theory and practice from the specific perspective of the creative industries, in the diverse and evolving context of the creative economy.
-Experience regular visits from industry experts and entrepreneurs, field trips to entrepreneurial businesses and events such as Frieze Art Fair that connect the creative industry to the local community and enable you to build a valuable network.
-Experience excellent teaching – the Creative Economy MA course is ranked as one of only six UK Eduniversal Best Masters in -Entrepreneurship. It is also ranked as one of the best entrepreneurship masters in the world by the Eduniversal masters ranking 2015/16, and Kingston Business School is one of only a few of the 120 UK business schools to be awarded an 'excellent' rating for its teaching quality by the Higher Education Funding Council.
-Earn a degree with prestigious international accreditation – Kingston Business School has joined an elite group of global institutions to be awarded the prestigious international accreditation by the AACSB (Association to Advance Collegiate Schools of Business). A hallmark of excellence in business education, the accreditation has been earned by just 5 per cent of the world's business schools.
-Finish the course with an international network of contacts – the programme has an active alumni network and our students come from all over the world to study the course.

Will this course suit me?

The Creative Industries & the Creative Economy MA is designed for individuals who come from creative industries, or have graduated in another discipline, including engineering and humanities.

-Are you a creative practitioner? We will give you the opportunity to gain first-hand experience in creating a product or service and taking it to markets.
-Are you a manager in a creative business? We will help you understand the processes of managing creativity and innovation and enhance your skills as a creative leader with a good grasp of strategy and appropriate business and management skills.
-Have you got years of experience? If you have substantial experience, you could benefit from undertaking the personal research project that will help you to apply your new skills and expertise to your specialist sector and enable you to identify new opportunities in the creative economy.

Course structure

Below are the core modules for this course:

Modules
-Mapping the Creative Economy
-Design Thinking for Start-ups
-Experiencing the Creative Industries - Professional Practice
-Conducting Collaborative Creativity
-Managing a Creative Business
-Personal Research Project/Gaining Insights

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Do you have a passion for creative communication? Would you like to improve your employability within the advertising industry? This challenging master’s programme focuses on the development of hands-on creative advertising techniques, helping you to build a set of skills that you’ll use throughout your career. Read more

Overview

Do you have a passion for creative communication? Would you like to improve your employability within the advertising industry? This challenging master’s programme focuses on the development of hands-on creative advertising techniques, helping you to build a set of skills that you’ll use throughout your career. You’ll also develop a thorough understanding of relevant academic theory, exploring popular culture and the ways in which it is shaped by promotional media.

- The teaching team maintain strong links with industry, providing students with the chance to participate in live briefs, networking events, and guest lectures.
- The course allows plenty of time and support for portfolio development, helping students to secure creative roles after graduation.
- Advertising at Solent has been supported by local and national advertising agencies including Thinking Juice, Five by Five, EHS 4D Group, Fallon, Beattie McGuinness Bungey, Karmarama, We Are Social and The Work Club. The course team continue to build new relationships.
- Students are invited to pitch for work at Solent Creatives, our on-campus creative agency. These projects involve real businesses and are ideally suited for portfolio development.
- Southampton Solent’s advertising staff encourage students to work on projects in collaboration with those from other creative disciplines, mirroring industry practices.
- Students will work on competition briefs for organisations such as the Design & Art Directors Association (D&AD) and the Young Creative Network (YCN).
- The course concludes with a final master’s project. Students will work on either a dissertation or a practical project, focusing on an area that is relevant to their future career ambitions.
- Students will have access to a range of specialist facilities throughout their studies. These include Mac computers, professional creative software, digital printing facilities and traditional printing presses.
- Solent also provides a comprehensive media loans scheme, giving students access to high-end photographic equipment.

The industry -

The evolution of the internet has created an explosion in the number of advertising channels available to businesses, creating even more chances for motivated graduates to pursue a career in advertising.
Advertising career progressions are known to be varied and interesting, offering a range of different positions including art direction, copywriting, account management and strategic campaign planning.

The programme -

Southampton Solent University’s MA Creative Advertising curriculum focuses on industry relevant workplace skills, teaching students to function as part of a professional advertising business. These skills include idea generation, working to a brief, research, copywriting, strategy and presentation. Students will also complete a master’s project, which is an ideal opportunity to focus on the specific areas of advertising that interest them. For further details on the course’s academic content, please visit the ‘course content’ tab.

Students benefit from creative guidance throughout the course, receiving regular feedback from the tutoring team, other students and specially invited advertising professionals. This feedback helps students to craft a portfolio of commercially appealing work, and encourages them to reflect on their own creative process.

Advertising students at Southampton Solent may get their first taste of the industry by freelancing at Solent Creatives, an on-campus advertising and marketing agency that specialises in connecting students with business clients. This offers students the opportunity to gain work experience, create additional work for their portfolios and make industry contacts.

Students are encouraged to take on work experience throughout their studies. Advertising students have previously secured placements at Saatchi & Saatchi, McCann Erickson, EHS 4D, Chemistry Communications, B&Q, Channel 4 (Jersey) and Palmer Hargreaves.

Course Content

Programme specification document - http://mycourse.solent.ac.uk/course/view.php?id=6152

Teaching, learning and assessment -

The course is taught through seminars and workshops, with an emphasis on creativity and critical thinking.

Work experience -

We’ll encourage you to complete work experience as part of the Professional Practice unit. Through this you’ll gain real-world experience of working in an agency environment, helping you to plan your future career. You’ll also have the chance to develop your industry connections and freelance portfolio through working for Solent Creatives, our in-house creative agency.

Assessment -

Assessment includes: creative portfolios, presentations, reflective portfolios and essays, using industry-standard media production facilities.

Our facilities -

We have a fully equipped IT centre, with both PC and Mac computers featuring industry-standard software packages including Adobe Creative Suite, and video and audio editing programmes. Training and access to photographic equipment is also available.

Web-based learning -

Solent’s virtual learning environment provides quick online access to assignments, lecture notes, suggested reading and other course information. We also have our own e-learning facilities, social networking sites and blogs.

Why Solent?

What do we offer?

From a vibrant city centre campus to our first class facilities, this is where you can find out why you should choose Solent.

Facilities - http://www.solent.ac.uk/about/facilities/facilities.aspx

City living - http://www.solent.ac.uk/studying/southampton/living-in-southampton.aspx

Accommodation - http://www.solent.ac.uk/studying/accommodation/accommodation.aspx

Career Potential

Following this course, you will be well placed for a variety of careers in national or international advertising agencies.

Suitable roles for graduates include:

- Copywriting
- Media buying
- Account management
- Art direction.

Links with industry -

Our experienced teaching team has strong links with high-profile professional bodies, enabling you to develop useful contacts in the advertising world and to meet key industry figures.
You will be encouraged to complete work experience and we’ll help you to find a suitable placement, if possible at a top agency. Leading creative directors will be among those to critique your work, giving you valuable feedback.

Industry guest lectures, agency visits and careers events will help to boost your insight into the advertising industry and your network of contacts.
You’ll also have the chance to develop your industry connections and freelance portfolio through real-world work for Solent Creatives, our in-house creative agency.

Transferable skills -

You will develop a range of skills, encompassing creative thinking, problem-solving, writing and art direction, along with experience in presentation and teamwork.

Tuition fees

The tuition fees for the 2016/2017 academic year are:

UK and EU full-time fees: £4,635

International full-time fees: £11,260

UK and EU part-time fees: £2,320 per year

International part-time fees: £5,630 per year

Graduation costs -

Graduation is the ceremony to celebrate the achievements of your studies. For graduates in 2015, there is no charge to attend graduation, but you will be required to pay for the rental of your academic gown (approximately £42 per graduate, depending on your award). You may also wish to purchase official photography packages, which range in price from £15 to £200+. Graduation is not compulsory, so if you prefer to have your award sent to you, there is no cost.
For more details, please visit: http://www.solent.ac.uk/studying/graduation/home.aspx

Next steps

Could your career prospects benefit from a postgraduate advertising degree? Southampton Solent’s MA Creative Advertising programme will help equip you with the creative skills and industry awareness required to thrive in a range of in-house, agency or freelance advertising roles.

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The MFA (Master of Fine Arts) Creative Writing programme at the University of Surrey is a two-year, full-time course of study that offers you a unique opportunity to enhance your creative, critical and professional skills as a writer. Read more
The MFA (Master of Fine Arts) Creative Writing programme at the University of Surrey is a two-year, full-time course of study that offers you a unique opportunity to enhance your creative, critical and professional skills as a writer.

Teaching is research-led, so you will be mentored by passionate, dynamic writers and academics with multidisciplinary expertise, as well as our Distinguished Writer in Residence and Poet in Residence.

PROGRAMME OVERVIEW

Our MFA Creative Writing programme will expose you to the practical skills and challenges involved in a specific branch of creative practice (such as poetry or screenwriting) and offers the option to gain hands-on experience in a creative industry relevant to your own practice, to better prepare you for a wide variety of careers, including writing, publishing, communications, marketing, advertising, journalism, teaching, or to undertake a PhD.

In your first year, you will study alongside students in the MA programmes in Creative Writing and English Literature, where you will hone your research skills to produce critically informed creative work and deepen your practice as a writer.

To prepare for your second year, an academic advisor will offer guidance on choosing an appropriate form of Situated Professional Practice and your summative creative portfolio proposal.

During your second year you will work on producing an extended creative portfolio and critical commentary, as well as complete the Situated Professional Practice of your choice.

PROGRAMME STRUCTURE

This programme is studied full-time over two academic years. It consists of eight taught modules, a professional placement, a critical commentary module and a creative portfolio project. The following modules are indicative, reflecting the information available at the time of publication. Please note that not all modules described are compulsory and may be subject to teaching availability and/or student demand.
-Research and Writing Skills I
-Research and Writing Skills II
-Literary Scholarship and Creativity I
-Literary Scholarship and Creativity II
-Creative Writing Workshop I
-Creative Writing Workshop II
-Open Creative Piece I
-Open Creative Piece II
-Genres and Contemporary Writing
-Humour in Literature
-Realism and Its Critics
-Creative Nonfiction
-Found Materials
-Situated Professional Placement
-Summative Critical Commentary
-Summative Creative Portfolio
-Children’s Literature
-Screenwriting

EDUCATIONAL AIMS OF THE PROGRAMME

A Creative Writing MFA degree builds on the work of a traditional MA but distinguishes itself in a number of ways:
-It is intensely craft and practice-based
-It requires students’ immersion, for a part of their study time, in work environments that offer the opportunity to collaborate with established practitioners
-It is firmly based on a model of reflection in practice and on practice
-It requires teaching and learning that consistently balance theory and practice through well honed research skills
-It aims at enhancing students’ own sense of creativity and professional ambitions in specific artistic fields

For students to achieve an optimum balance between theory, practice and critical reflection, MFAs traditionally last at least two academic years and this is common practice both in the UK and the USA.

The MFA in Creative Writing is designed to assist aspiring writers to:
-Hone and develop their writing skills in prose fiction and/or poetry
-Locate their work in historical and cultural context, and to familiarize themselves with the history of literary production
-Equip themselves with the research and writing skills they will need to produce both critically informed prose or poetry and creative criticism
-Reflect productively on both the creative process itself and the finished work that has resulted from it
-Gain experience, through the Situated Professional Practice module, of the practical skills and creative challenges involved in a specific branch of creative practice (such as poetry, or writing for the stage) and/or of the workings and structure of a creative industry relevant to the student’s own practice

These educational aims accord neatly with the defining principles of Creative Writing as set out by the QAA’s NAWE Creative Writing Subject Benchmark Statement.

PROGRAMME LEARNING OUTCOMES

The programme provides opportunities for students to develop and demonstrate knowledge and understanding, skills, qualities and other attributes in the following areas:

Knowledge and understanding
-Demonstrate a thorough understanding of the main principles and challenges of creative writing
-Relate developments in the field of English Literature to the social, political and historical contexts of their own creative work
-Distinguish different approaches to literary production and reflect upon these in their own
-Develop a critical engagement with various theoretical approaches and methods
-Recognize the critical language required in advanced literary studies
-Identify and explain relevant techniques and strategies for producing high-quality creative writing

Intellectual / cognitive skills
-Critically appraise both scholarly and creative writing;
-Strategically develop research skills for retrieving information crucial for text production;
-Conduct conceptual and advanced research related to specific creative projects;
-Formulate and address research questions relating to creative and research projects.

Professional practical skills
-Produce high-quality creative work in and analysis of a variety of literary genres
-Verbally present abstract ideas and concepts in a clear and appropriate fashion
-Confidently deal with reading complex texts
-Acquire a sound knowledge of the key debates in literary studies
-Acquire review/evaluation skills for textual analyses at M-level
-Combine an understanding of text and context within and between periods

Key / transferable skills
-Display competence in a range of skills at postgraduate level, including creative writing, advanced analysis and synthesis of arguments, presentation, the conducting of independent research, and the efficient processing of complex ideas and arguments
-Collaborate by working in small groups to exchange ideas and engage in debates
-Develop knowledge in a specialized subject, area or period and command of terminology
-Organize, research and deliver a sustained piece of work to a high standard
-Create and carry out a research project of significant complexity

ACADEMICS AND EVENTS

As a student on the MFA Creative Writing, you will benefit from the expertise of a vibrant, multidisciplinary group of academics and published authors.

You will also have access to a number of conferences, seminars and workshops hosted throughout the year. These events cover a range of topics to broaden your thinking in the fields of literature, language and linguistics, cultural studies and creative writing. Writers to have recently visited the University of Surrey include the novelist Monica Ali and the poet and critic Rod Mengham.

Each year’s cultural activities begin with a poetry lecture on campus by a visiting speaker and feature readings by students at the Guildford School of Acting.

The annual Surrey New Writers’ Festival – affiliated with the Creative Writing graduate programs at the University of Surrey – aims to engage with writing and creativity in dynamic ways, and involves readings, book signings, performances, panel discussions and talks by writers, thinkers, editors and literary agents.

The year’s activities culminate in the annual Morag Morris Poetry Festival, held in Guildford, which combines readings and performances by prominent, innovative and up-and-coming poets with the opportunity for Creative Writing students to present their own work in public.

This event is organised and hosted by our poet-in-residence – a position that is held by a different poet each year. English at Surrey also has a close relationship with English PEN, the charity dedicated to promoting literature and human rights.

GLOBAL OPPORTUNITIES

We often give our students the opportunity to acquire international experience during their degrees by taking advantage of our exchange agreements with overseas universities.

In addition to the hugely enjoyable and satisfying experience, time spent abroad adds a distinctive element to your CV.

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The Advertising - Creative and Digital Strategy program addresses the high demand for creators in the digital field of advertising and marketing, which is growing faster than all other areas in this industry. Read more
The Advertising - Creative and Digital Strategy program addresses the high demand for creators in the digital field of advertising and marketing, which is growing faster than all other areas in this industry.

The Advertising - Creative and Digital Strategy graduate certificate program at the Story Arts Centre in Toronto, blends Centennial College's experience in advertising and digital media with our strengths in business and marketing. The program focuses on helping you create engaging digital experiences built on solid creative strategy. You become immersed in the digital field and learn the process required for developing breakthrough creative advertising campaigns.

Through your courses, you acquire the necessary skills in creative strategies, writing, developing creative concepts, art direction, collaboration, presenting skills and entrepreneurialism. During a field placement, which is part of the second semester, Creative and Digital Strategy students take part in team assignments, working in a collaborative environment that mimics the real world.

Further, you learn new technologies and platforms that keep you informed about recent innovations in the digital creative field.

The program focuses on five key areas:
-Creative strategy: to ensure advertising meets clients' business objectives
-Digital storytelling: to build on the power of storytelling in developing impactful creative advertising
-Brand engagement: to create strong connections with consumers
-Entrepreneurship: to foster key business skills that encourage innovation and risk-taking

Emerging platforms: to ensure you are up-to-date on the latest in digital technology impacting the advertising industry
In this program, you:
-Gain an understanding of the digital creation process from a creative director's point of view
-Learn how to craft a creative digital strategy that delivers results
-Develop a strong portfolio and case studies for prospective employers
-Enhance presentation skills to help sell ideas
-Understand the impact of technology on creative development
-Foster digital storytelling skills to bring brands to life online
-Analyze and solve business and marketing challenges for clients by applying innovative creative and digital techniques
-Complement in-class education with a field placement that will provide the opportunity to work in the industry and hone skills

Career Opportunities

Program Highlights
-This Creative and Digital Strategy program gives you the opportunity to turn a degree or diploma into an exciting career in a growing field in the advertising industry.
-You learn how to create digitally-centric creative portfolio pieces using current industry design and writing standards.
-Faculty members have extensive industry experience and can help you connect to the industry by tapping into their personal networks.
-The program is offered at the Story Arts Centre, which is about 15 minutes from most advertising and digital marketing agencies in Toronto.
-At the Story Arts Centre, there are numerous opportunities to collaborate with students in a range of other marketing and communications-focused programs to enhance the learning experience.

Career Outlook

-Digital art director
-Digital designer
-Digital writer
-Information architect
-Digital strategist
-Content strategist

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Our programme will build your confidence and technical ability in composing creative prose and/or poetry, while deepening your critical awareness of the cultural, literary and theoretical history of text production. Read more
Our programme will build your confidence and technical ability in composing creative prose and/or poetry, while deepening your critical awareness of the cultural, literary and theoretical history of text production.

Teaching is research-led, so you benefit from the individual expertise and passion of a vibrant, multidisciplinary group of published authors and academics, including our Poet in Residence and Distinguished Writer in Residence.

PROGRAMME OVERVIEW

The MA Creative Writing programme will hone your research and writing skills to produce critically informed prose or poetry, and creative criticism. We will help you to locate your work in its literary and cultural context, and you will have the chance to reflect on your creative process and the finished work.

You will have access to a yearly calendar of events hosted at the University created to broaden your thinking, and develop your writing skills such as the Morag Morris Poetry Lecture, the annual Surrey New Writers’ Festival and the Surrey Poetry Festival.

The MA in Creative Writing provides a strong foundation to embark upon a career in writing, communications, publishing, marketing, advertising, journalism or teaching, or to undertake a PhD.

PROGRAMME STRUCTURE

This programme is studied full-time over one academic year and part-time over two academic years. It consists of eight taught modules and an extended portfolio.

The following modules are indicative, reflecting the information available at the time of publication. Please note that not all modules described are compulsory and may be subject to teaching availability and/or student demand
-Research and Writing Skills I
-Research and Writing Skills II
-Literary Scholarship and Creativity I
-Literary Scholarship and Creativity II
-Creative Writing Workshop I
-Creative Writing Workshop II
-Extended Portfolio
-Open Essay I
-Open Essay II
-Special Author I
-Special Author II
-Open Creative Piece I
-Open Creative Piece II
-Beat Writing
-Realism and Its Critics
-Found Materials: Poetry and Practice
-Advanced Studies in 19th Century Literature
-Advanced Studies in 20th and 21st Century Literature
-Literature and Science
-Issues in Literary Translation
-Identity: Communication in Practice
-Organisations and Written Communications
-Children’s Literature
-Screenwriting

EDUCATIONAL AIMS OF THE PROGRAMME

The MA Programme in Creative Writing will prepare graduates to undertake a PhD programme in the relevant field.

It will also provide students with the transferable skills of creative writing, critical thinking, textual analysis and communication that are attractive to a wide range of employers, from the cultural industries to marketing and advertising to tourism and leisure to the civil service and public/private partnerships.

It is designed to build confidence and technical ability in a variety of modes of imaginative writing, and to provide students with a clear-eyed grounding in contemporary and historical contexts of text production and circulation, including practical advice on the workings of the publishing industry.

Devoted to assisting students to understand and meet the challenges of producing high quality creative writing in poetry and prose, the programme also provides advanced understanding of the contexts, theoretical paradigms, methodologies and modes of interpretation that are vital in a full understanding of literary production.

The main aims are to:
-Produce work that reflects a high level of technical ability and engages productively with its historical, cultural and literary contexts
-Acquire sound knowledge of the major principles of literary criticism
-Reflect on their own practice as literary critics and how this can help to improve their own creative practice

As a Master’s level programme, it also aims to instil in students the capacity for carrying out independent research.

PROGRAMME LEARNING OUTCOMES

The programme provides opportunities for students to develop and demonstrate knowledge and understanding, skills, qualities and other attributes in the following areas:

Knowledge and understanding
-Demonstrate a thorough understanding of the main principles and challenges of creative writing
-Relate developments in the field of literary studies to the social, political and historical contexts of their own creative work
-Distinguish different approaches to literary studies and reflect upon these in their own
-Develop a critical engagement with various theoretical approaches and methods
-Recognize the critical language required in advanced literary studies
-Identify and explain relevant techniques and strategies for producing high quality creative writing

Intellectual / cognitive skills
-Able to critically appraise scholarly and creative writing
-Able to strategically develop research skills for retrieving information crucial for understanding the context of textual production
-Able to conduct conceptual and advanced research related to specific creative projects
-Able to formulate and address research questions relating to creative and research projects

Professional practical skills
-Able to produce high-quality creative work in and analysis of a variety of literary genres
-Able to verbally present abstract ideas and concepts in a clear and appropriate fashion
-Able to confidently deal with reading complex texts
-Able to acquire a sound knowledge of the key debates in literary studies
-Able to acquire review/evaluation skills for textual analyses at M-level
-Able to combine an understanding of text and context within and between periods

Key / transferable skills
-Display competence in a range of skills at postgraduate level, including creative writing, advanced analysis and synthesis of arguments, presentation, the conducting of independent research, and the efficient processing of complex ideas and arguments
-Collaborate by working in small groups to exchange ideas and engage in debates
-Develop knowledge in a specialized subject, area or period and command of terminology
-Organize, research and deliver a sustained piece of work to a high standard
-Create and carry out a research project of significant complexity
-Reflect upon the knowledge gained and incorporate this into independent learning strategies
-Manage learning self-critically
-Exercise initiative and personal responsibility

ACADEMICS AND EVENTS

As a student on this Masters, you will benefit from the expertise of a vibrant, multidisciplinary group of published academics and authors.

You will have access to a number of conferences, seminars and workshops hosted throughout the year. These events cover a range of topics to broaden your thinking in the fields of literature, language and linguistics, cultural studies and creative writing.

Writers to have recently visited the University of Surrey include:

Novelists
-Iain Sinclair
-Monica Ali
-Jaspreet Singh
-Nikita Lalwani

Poets
-J.H. Prynne
-Robert Fitterman
-Allen Fisher
-Gilbert Adair

Critics
-Rod Mengham
-Bernard O’Donoghue
-Barbara Hardy

Each year’s cultural activities begin with the Morag Morris Poetry Lecture on campus by a visiting speaker and feature readings by students at the Guildford School of Acting.

The annual Surrey New Writers’ Festival and Surrey Poetry Festival – both affiliated with the Creative Writing programmes at the University of Surrey – aim to engage with writing and creativity in dynamic ways, and involve readings, book signings, performances, panel discussions and more.

This graduate program is delivered by the University's Creative Writing team, all of whom are published authors and poets:
-Dr Paul Vlitos, Lecturer in Creative Writing
-Dr Holly Luhning, Lecturer in Creative Writing
-Dr Stephen Mooney, Lecturer in Creative Writing and former Poet in Residence
-Dr Angela Szczepaniak, Lecturer in Creative Writing

GLOBAL OPPORTUNITIES

We often give our students the opportunity to acquire international experience during their degrees by taking advantage of our exchange agreements with overseas universities.

In addition to the hugely enjoyable and satisfying experience, time spent abroad adds a distinctive element to your CV.

Read less
Advertising and management skills are in high demand, with graduates working at all ends of the advertising spectrum from traditional print-based advertising to new digital media. Read more
Advertising and management skills are in high demand, with graduates working at all ends of the advertising spectrum from traditional print-based advertising to new digital media. Commercial, theoretical and creative units are combined to provide graduates of this programme with a significant advantage in this fast-paced and dynamic industry.

The programme is taught by industry professionals and highly experienced tutors, who are able to draw upon their substantial experience in marketing, digital and creative advertising management to bring lectures to life and help direct practical student projects.

The programme has excellent professional links nationally and internationally - Manchester is acknowledged as a world-leader in digital marketing activity. Completing the programme can enhance a student’s career prospects, as graduates will have the digital, creative and cutting-edge business skills required by advertising agencies internationally.

Units of Study

International Brand Strategy
This unit introduces you to the role and nature of brand development and management within an international environment. You will be introduced to a range of issues such as: the brand development process; brand architecture and management; global v local brand strategy, international macro-environment, international culture, corporate branding; international brand strategy and the role semiotics and marketing communications play in the brand development process.

Creative Advertising
This unit will allow you to develop creative thinking and will encourage you to change the way you see, approach and respond to creative tasks. Creativity cannot be taught in its entirety but it can be developed and this is what this unit will aim for. The unit will cover the following topics and themes:
• Factual and visual research
• Development of creative thinking
• Interpreting briefs
• Advertising discourse
• Visualising and critiquing ideas
• Presenting creative solutions that respond to briefs.

Strategy & Planning for Digital and Social Media Communications
This unit is assessed through one piece of coursework. You are required to develop a digital marketing strategy and plan for an organisation of your choice. The digital skills gap is widely recognised as a major barrier to organisations maximising the benefits of successful digital marketing. The unit takes a detailed view of developing a digital and social media communications strategy and plan. Learn from digital marketing specialists – each with active practitioner experience in their fields, such as email marketing, search, social media, mobile. You will also work on live briefs – utilising the skills you develop through the unit content.

Investigating Business Practice
This unit involves working with a client on a live brief with other students. This will develop your communication skills, ability to work with others (students and clients), and will require some independent work to meet the requirements of the brief. The brief is normally an advertising issue that needs addressing for an organisation.

Research Methods
This unit covers a range of areas. Initially the focus is on developing your study skills, especially the ability to research and critique journal articles. You will be learning about research philosophy, qualitative and quantitative research methods in order to prepare you for your dissertation. Tutorial activities such as being part of a focus group will give you first-hand experience of the difficulties involved in undertaking primary research.

Dissertation
You will complete an outline topic form in order for a supervisor to be allocated. With the help of your supervisor you will submit initially a research proposal, which is marked and worth 15% of your overall grade for the unit. Once this has been approved you will continue to work under the guidance of your supervisor and complete a 12-15,000 word dissertation on a topic of your choice, relating to advertising (worth 85% of your overall grade for this unit). This will be submitted in September at the end of your course.

Special Features

• You will be taught in the Business School’s £75 million teaching and research headquarters on All Saints Campus in central Manchester.
• Extensive use of the University's online virtual learning portal (Moodle) to provide additional learning materials, communication and also as an aid to discussions.
• Visits to local companies and opportunities to attend guest lectures.
•This course is accredited by the Chartered Institute of Marketing which means you can gain exemptions from the Institute's professional qualifications.

Career Prospects

Many of our graduates have been successful in acquiring direct employment within the creative industries through a range of organisation from small digital creative agencies to full-service advertising agencies. The Greater Manchester area is a burgeoning area for the digital and creative industries with flagship employment hubs including MediaCityUK, The Sharp Project and The Northern Quarter. All students studying on our programmes will be able to substantially improve their employability skills for employers internationally.

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Take advantage of one of our 100 Master’s Scholarships to study Creative Writing (Extended) at Swansea University, the Times Good University Guide’s Welsh University of the Year 2017. Read more
Take advantage of one of our 100 Master’s Scholarships to study Creative Writing (Extended) at Swansea University, the Times Good University Guide’s Welsh University of the Year 2017. Postgraduate loans are also available to English and Welsh domiciled students. For more information on fees and funding please visit our website.

The MA in Creative Writing is a unique programme that offers integrated training in the writing of literary and media text. The MA in Creative Writing is taught by prize-winning writers of fiction, poetry and drama who provide core training and individual pathways in the major genres of contemporary literary and media writing. Modules on the Creative Writing programme are taught through workshop sessions, group work and one-to-one mentoring between students and a tutor. Courses include the writing of prose fiction, poetry, drama, screenwriting and creative nonfiction. Writers and representatives from the arts world and the publishing industry are invited to address the MA Creative Writing group about creative work and publishing. We have strong links with Swansea’s Dylan Thomas Centre, which offers a lively programme of events throughout the year.

The Extended MA (EMA) in Creative Writing is a 240-credit postgraduate qualification that is equivalent to 120 ECTS (European Credit Transfer System) and is thus a recognised Masters qualification throughout the European Union. The EMA is a standard UK MA plus an additional 60 credits (30 ECTS) and this additional coursework is undertaken in one semester at a partner institution overseas. The EMA is therefore not only an EU recognised postgraduate qualification it also adds a study abroad experience thus enhancing the qualification’s employability credentials.

Key Features of the MA in Creative Writing

- The MA in Creative Writing is taught by experienced writers and offers a wide range of writing genres including fiction, short story, poetry, drama, screenwriting and creative non-fiction.
- Drama writing is a particular strength, including the relatively new and unexplored field of Dramaturgy.
- Regular play readings and students' dramatic writing is often performed by professional actors in the Rough Diamonds mini-festival in the summer.
- Creative Writers have a close relationship with National Theatre Wales and also open-mic poetry events at local venues such as the Dylan Thomas Centre and Howl.
- There is scope for work experience with local publishers.
- The writing programme has an online journal, The Swansea Review, and students write for The Siren, a student-run online journal, and The Waterfront student newspaper.
- Creative Writing students have free membership of Literature Wales, the national literature promotion agency.
- Students are involved in the annual Writers’ Day at the Dylan Thomas Centre, where they meet editors, agents, publishers and writers to discuss the ins and outs of publication and the craft of writing.
- Students are part of a vibrant community of writers and artists – Swansea, the birthplace of Dylan Thomas, having a fair claim to being Wales’s city of culture.
- The programme has connection with and experience of the unique literary culture of Wales, home to possibly the oldest (but still vibrant) bardic tradition in Europe.

Modules

Modules on the MA in Creative Writing typically include:

• Writing Fiction
• Writing Poetry
• Genre: Writing for Stage
• Creative Non-Fiction and Travel Writing
• Nature Writing
• Screenwriting
• Writing Radio Drama
• The Art of Short Story
• Writing the Self
• International Dramaturgy

Who should Apply?

Students or Professionals interested in Creative and Professional Writing. Students interested in preparation for postgraduate research, MPhil or PhD.

MA in Creative Writing Aims

- To offer students the chance to belong to a warmly supportive community of writers, passionate about their art.
- To give students the opportunity to discuss literary matters with agents, editors and publishers.
- To provide active participation in Swansea’s burgeoning literary scene and have students’ dramatic writing performed by professional actors at the Dylan Thomas Literature Centre.
- To offer research seminars presented by eminent creative writers and academics.
- To develop study and research skills in Creative Writing research and practice methodologies.

Career Prospects

Career expectations are excellent for Creative Writing graduates. MA degree holders enter careers in professional and creative writing, publishing, education, global marketing and advertising, media, business, heritage and tourism, and performing arts. Some graduates go on to pursue further postgraduate study leading to a PhD and a career in Academia.

Student Quote

"Since graduating with an MA with Distinction in Creative Writing from Swansea University, I have published three collections of poetry, founded Grievous Jones Press, and begun lecturing in Creative Writing. In the near future I will finish my PhD in Creative Writing and have books forthcoming with Blackheath Books and Seren Books. The training, experience, and rigour of the Swansea MA in Creative Writing was invaluable for launching my career as a writer and publisher. Without the inspiration, guidance, and critique of the excellent faculty and peers, my own writing would not have grown and my flame for creation might have faltered."

David Oprava, Creative Writing, MA

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Take advantage of one of our 100 Master’s Scholarships to study Creative Writing at Swansea University, the Times Good University Guide’s Welsh University of the Year 2017. Read more
Take advantage of one of our 100 Master’s Scholarships to study Creative Writing at Swansea University, the Times Good University Guide’s Welsh University of the Year 2017. Postgraduate loans are also available to English and Welsh domiciled students. For more information on fees and funding please visit our website.

The MA in Creative Writing is a unique programme that offers integrated training in the writing of literary and media text. The MA in Creative Writing is taught by prize-winning writers of fiction, poetry and drama who provide core training and individual pathways in the major genres of contemporary literary and media writing. Modules on the Creative Writing programme are taught through workshop sessions, group work and one-to-one mentoring between students and a tutor. Courses include the writing of prose fiction, poetry, drama, screenwriting and creative nonfiction. Writers and representatives from the arts world and the publishing industry are invited to address the MA Creative Writing group about creative work and publishing. We have strong links with Swansea’s Dylan Thomas Centre, which offers a lively programme of events throughout the year.

Key Features of the MA in Creative Writing

- The MA in Creative Writing is taught by experienced writers and offers a wide range of writing genres including fiction, short story, poetry, drama, screenwriting and creative non-fiction.
- Drama writing is a particular strength, including the relatively new and unexplored field of Dramaturgy.
- Regular play readings and students' dramatic writing is often performed by professional actors in the Rough Diamonds mini-festival in the summer.
- Creative Writers have a close relationship with National Theatre Wales and also open-mic poetry events at local venues such as the Dylan Thomas Centre and Howl.
- There is scope for work experience with local publishers.
- The writing programme has an online journal, The Swansea Review, and students write for The Siren, a student-run online journal, and The Waterfront student newspaper.
- Creative Writing students have free membership of Literature Wales, the national literature promotion agency.
- Students are involved in the annual Writers’ Day at the Dylan Thomas Centre, where they meet editors, agents, publishers and writers to discuss the ins and outs of publication and the craft of writing.
- Students are part of a vibrant community of writers and artists – Swansea, the birthplace of Dylan Thomas, having a fair claim to being Wales’s city of culture.
- The programme has connection with and experience of the unique literary culture of Wales, home to possibly the oldest (but still vibrant) bardic tradition in Europe.

Modules

Modules on the MA in Creative Writing typically include:

• Writing Fiction
• Writing Poetry
• Genre: Writing for Stage
• Creative Non-Fiction and Travel Writing
• Nature Writing
• Screenwriting
• Writing Radio Drama
• The Art of Short Story
• Writing the Self
• International Dramaturgy

Who should Apply?

Students or Professionals interested in Creative and Professional Writing. Students interested in preparation for postgraduate research, MPhil or PhD.

MA in Creative Writing Aims

- To offer students the chance to belong to a warmly supportive community of writers, passionate about their art.
- To give students the opportunity to discuss literary matters with agents, editors and publishers.
- To provide active participation in Swansea’s burgeoning literary scene and have students’ dramatic writing performed by professional actors at the Dylan Thomas Literature Centre.
- To offer research seminars presented by eminent creative writers and academics.
- To develop study and research skills in Creative Writing research and practice methodologies.

Career Prospects

Career expectations are excellent for Creative Writing graduates. MA degree holders enter careers in professional and creative writing, publishing, education, global marketing and advertising, media, business, heritage and tourism, and performing arts. Some graduates go on to pursue further postgraduate study leading to a PhD and a career in Academia.

Student Quote

"Since graduating with an MA with Distinction in Creative Writing from Swansea University, I have published three collections of poetry, founded Grievous Jones Press, and begun lecturing in Creative Writing. In the near future I will finish my PhD in Creative Writing and have books forthcoming with Blackheath Books and Seren Books. The training, experience, and rigour of the Swansea MA in Creative Writing was invaluable for launching my career as a writer and publisher. Without the inspiration, guidance, and critique of the excellent faculty and peers, my own writing would not have grown and my flame for creation might have faltered."

David Oprava, Creative Writing, MA

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The master of arts programs in advertising and public relations are intended for those who wish to acquire advanced understanding of and skills in the development of highly effective persuasive communication. Read more
The master of arts programs in advertising and public relations are intended for those who wish to acquire advanced understanding of and skills in the development of highly effective persuasive communication. The programs focus on prevailing communication theories, current research findings, and advanced practical techniques. The faculty seeks to educate highly competent, focused students who will be recognized for their leadership qualities: the ability to discern issues both in the practice of their profession and in their role in society; the ability to develop and execute successful communication programs; and the ability to lead others effectively.

Two programs are offered: (1) a two-year thesis program with specialization in advertising or public relations (Plan I), and (2) a one-year professional program combining advertising and public relations (Plan II).

Visit the website https://apr.ua.edu/gradinfo/

Degree Requirements

- Plan I, the Two-Year Research Program -

The two-year master's degree program is intended for students seeking a strong research emphasis in their study of advertising and public relations. The Plan I program focuses on important problems and questions, gathering evidence, and setting standards for inference. The program specifically prepares students in the areas of (a) mastering the body of scholarly knowledge of advertising and public relations, and (b) contributing to the advancement of knowledge in these fields through basic and applied research. Students may decide to continue their studies, pursuing doctorates in advertising or public relations. Students in the Plan I program specialize in either advertising or public relations, learn the concepts and methods involved in productive scholarship, and collaborate with faculty members in conducting research.

Plan I requirements. Plan I is normally a two-year program and requires (a) a minimum of 30 hours of approved graduate courses, (b) demonstration of proficiency in research skills, (c) passing of a comprehensive written examination, and (d) completion and successful defense of a master's thesis. Students admitted to the program with little or no previous coursework in advertising or public relations may be required to take one or more undergraduate courses in the department to supplement their graduate studies.

Plan II, the One-Year Professional Program

The professional program is an intensive, professionally oriented, one-year program that combines advertising and public relations. Recognizing the increasingly close links between the advertising and public relations professions, the Plan II program provides advanced preparation in both disciplines. The program provides intensive training to meet specific objectives. Graduates will be prepared to:

- develop a thorough understanding of the institutions and processes involved in advertising and public relations, through a combined program of study

- use research both to generate communication strategies and to evaluate the success of communication programs

- write idea-driven persuasive communication

- plan, implement, and evaluate media plans for advertising and public relations programs and campaigns

The Plan II program is for recent college graduates who see the advantages of having advanced skills in advertising and public relations. The students will recognize that preparation in the liberal arts, business administration, or communication has provided them with important knowledge but has not sufficiently prepared them in the communication concepts and skills needed to be a leader.

Speaking and writing skills are emphasized in all courses, with frequent papers and presentations. One course each semester emphasizes writing skills involved in the advertising and public relations professions.

Plan II requirements. The one-year Plan II program requires (a) completion of a specific 33-hour program of graduate courses, (b) demonstration of proficiency in research skills, (c) passing of a comprehensive written examination, and (d) completion of a master's project in the course APR 598 Communication Workshop. Students admitted to the program will receive a list of critical readings and will be expected to become familiar with these materials before beginning the program. The program starts with a series of orientation sessions aimed at evaluating each student's grasp of the critical readings and ability to proceed with the program without further background study.

APR Graduate Course Descriptions

Note: Plan I and Plan II programs have different course requirements.

ADVERTISING & PUBLIC RELATIONS COURSES

APR 522. Media Planning: Three hours. Development of media objectives, strategies, and budgets and implementation of media plans for advertising and public relations. Each student prepares and presents a media plan.

APR 550. Communication Research Methods: Three hours. A survey of qualitative and quantitative methods in communication research.

APR 551. Seminar in Communication Theory*: Three hours. A study of the development of selected theories of communication as they pertain to interpersonal, public, and mass communication.

APR 570. Contemporary Advertising and Public Relations: Three hours. An advanced survey of the academic and professional literature underlying the contemporary practice of advertising and public relations.

APR 572. Persuasive Communication: Three hours. The practice of creating, writing, editing, and producing persuasive communication for advertising and public relations. Writing skills are exercised extensively in this course.

APR 582. Advertising and Public Relations Management: Three hours. Problems and decision-making processes involved in the management of advertising and public relations programs and organizations.

APR 583. Research Applications in Advertising and Public Relations: Three hours. Prerequisite: MC 550. Application of research methods and procedures for problem solving and impact assessment in advertising and public relations programs.

APR 590. Visual Communication: Three hours. The practice of developing ideas and creative strategies for professional evaluations about design and its application. Each student prepares a portfolio.

APR 592. Integrated Communication Project. A message-oriented course. Students conceptualize and execute integrated communication programs. Topics vary.

APR 596. Independent Study or Research: One to three hours. Prerequisite: consent of the academic adviser and instructor.

597. Communication Campaign Workshop I: Three hours. Research to develop an advertising and public relations campaign for a specific organization. This is the preparation stage for the major case study prepared by the student in APR 598.

598. Communication Campaign Workshop II (Master’s Project): Three hours. Development and presentation of a complete advertising and public relations plan and proposal for the specific organization studied in APR 597. Integration of theory, concepts, and techniques in a complete communication program.

599. Thesis Research: Three hours. Prerequisite: consent of the academic adviser.

Find out how to apply here - https://apr.ua.edu/gradinfo/applicationadmission/

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The Humber Advertising – Account Management graduate certificate program will train you to manage the creative process for the benefit of clients at advertising agencies. Read more
The Humber Advertising – Account Management graduate certificate program will train you to manage the creative process for the benefit of clients at advertising agencies. Graduates will have the skills to work in either a client or agency team – in for-profit, not-for-profit and/or government marketing teams. The content is primarily directed at advertising agencies’ account manager roles but also adapts well to other communication – or design-based companies. Skills learned can apply to running your own company or working with in-house creative/marketing communications departments in any size organization.

This unique program prepares account managers for the advertising industry by exploring a balance of skills from both the advertising side and creative side of the communication process. By incorporating both people skills and critical thinking skills, you will acquire the essential skills required to succeed in the fast-paced creative world of advertising.

Experienced faculty will assist you in developing your writing and analytical skills. Graduates will be an asset in three key areas:
• Client Relationships – through a deep understanding of the client, their personal and business needs; and through an ability to marshal the agency’s (particularly creative) resource in an efficient and effective manner
• Creativity – through an understanding of the creative product, the consumer and the process to get to the most powerful creative work
• Process Management – through the efficient planning and management of the creative process

You will learn about the link between successful creative and client success criteria including return on investment (ROI) and revenue goals. Digital, storytelling and new media are integrated throughout the course curriculum. These skills are key to the successful management of creative projects from concept to completion – relating to product or service communications. This is a writing intensive program. An in-depth understanding of integrated marketing communications and its relationship to other aspects of the business will help you succeed in the complex communication horizon that exists today.

Modules

Semester 1

• AAM 5000: Introduction to Advertising
• AAM 5005: Creative Brief Development
• AAM 5010: Introduction to Creative Development
• AAM 5015: Project Management 1
• AAM 5020: Introduction to Marketing
• AAM 5025: Client/Agency Relationships

Semester 2

• AAM 5030: Strategic Brand Planning
• AAM 5035: Project Management 2
• AAM 5040: Understanding the Client's Business
• AAM 5045: Advertising Studio
• AAM 5050: Championing Creative Ideas
• AAM 5055: Communications Channel Planning
• AAM 5060: Advertising: Account Management Placement

Work Placement

The two-month unpaid work placement can start as early as May or as late as July. Faculty work with students to help them find a suitable placement opportunity.

Your Career

Graduates of this program may find employment as advertising and account managers, advertising managers, junior account managers, assistant account managers, account executives, and account liaison officers.

How to apply

Click here to apply: http://humber.ca/admissions/how-apply.html

Funding

For information on funding, please use the following link: http://humber.ca/admissions/financial-aid.html

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Do you have a passion and talent for writing? Want to develop your confidence and ability as a writer and dream of being published?. Read more
Do you have a passion and talent for writing? Want to develop your confidence and ability as a writer and dream of being published?

Our MA in Creative Writing at Northumbria offers you the opportunity to explore your writing craft at an advanced level. You’ll gain a solid grounding in the techniques and skills of writing fiction, learn how to critique your own work and experiment with your writing voice.

A combination of core and option modules gives you the chance to develop your critical and analytical thinking. This course builds on your passion for creative writing, enhancing your career prospects as you develop a portfolio that reflects a broad range of genres.

You’ll graduate as a critical thinker with skills that will help you make a big difference in your chosen area of work and creative practice.

This course can also be taken part time, for more information, please view this web-page: https://www.northumbria.ac.uk/study-at-northumbria/courses/creative-writing-dtpcwr6/

Learn From The Best

Creative Writing at Northumbria enjoys international recognition for the quality of teaching and research, and our publications in Creative Writing and English Studies are ranked 15th in the country for their quality, by the 2014 Research Excellence Framework.

Our Creative Writing team is made up of award-winning novelist and poets, who are major figures in their field. Furthermore, through our partnership with New Writing North, the foremost literary promotion agency in the north of England, we give you opportunities to meet and learn from agents, publishers, and writers from across the country.

Teaching And Assessment

We aim to challenge you, to offer new insights and ways of thinking, while providing a firm grounding in creative writing techniques. You’re encouraged to experiment with and develop your own writing voice while being aware of the demands of the writing industry.

Workshops, seminars, critiquing sessions and small groups led by writers and editors provide an intellectually stimulating environment within which you can develop confidence in literary forms and techniques.

You’ll produce a portfolio of creative writing, including an accompanying commentary for assessment for each module. This is a substantial body of work that demonstrates your ability to develop your own writing voice and edit your own work.

You will build up your skills through core and option modules assessed by formative (non-graded) and summative (graded) assignments. A virtual learning platform (Blackboard) offers you space to share ideas, engage with interactive tasks and access online resources including reading lists.

Module Overview
EF0126 - E.S.A.P. in FADSS Level 7 (Optional, 0 Credits)
EL7010 - Approaches to Writing (Optional, 30 Credits)
EL7011 - Creativity (Core, 30 Credits)
EL7012 - Experiments in Form (Optional, 30 Credits)
EL7020 - Professional Practice: Writing in an Industry Context (Core, 30 Credits)
EL7023 - Writing Research 1 (Optional, 30 Credits)
EL7024 - Writing Portfolio (Core, 60 Credits)
EL7025 - Writing Research 2 (Optional, 30 Credits)

Learning Environment

Humanities at Northumbria is composed of three subject teams: History, Literature & Creative Writing, and English Language & Linguistics, and is also developing strengths in the fields of American Studies and Heritage Studies.

The Humanities department is made up of a community of learners all the way through from first year undergraduate to final year PhD level. All Humanities staff are engaged in research and actively create the knowledge that is taught in the department. Our Creative Writing team are all published and highly acclaimed for their work.

Creative Writing students, as part of Northumbria’s Humanities department, have access to the new Institute for Humanities which houses a range of specialist research resources. You’ll also get the chance to work with a range of cultural partners including New Writing North, who provide unique opportunities for creative writers.

The research of the Institute brings together the disciplines of Art History, American Studies, Creative Writing, English Language and Linguistics, English Literature, History and Media Studies.

Research-Rich Learning

We are recognised for world-leading research in all our Humanities’ disciplines. Our staff have attracted major funding from Research Councils UK as well as the British Academy, Leverhulme Trust and Nuffield Foundation.

Northumbria is rated in the UK top 15 for the quality of its English Literature, Language and Creative Writing publications. You can explore some of the key themes here.

The Creative Writing team work across a range of genres and their interests encompass everything from identity, displacement and narratives of cultural difference to astronomy and visual perception, and how we represent animals in language.

You will join a lively community that regularly gives public readings and, through our association with the regional writing agency New Writing North, is formally involved with the Durham Book Festival and the Northern Writers' Awards.

Furthermore, you will have the opportunity to engage with the activities of the Institute for Humanities, which is home to five international journals and which regularly hosts an exciting range of seminars, symposia and conferences on topics as varied as Memory, Heritage and Identity; Transnationalism and Societal Change; Digital Humanities; Medical Humanities; and American Studies.

Give Your Career An Edge

Employability, in the form of critical and creative skills, presentation skills and reflective and evaluative abilities, is embedded into your course. You will be able to demonstrate that you are self-motivated, show initiative and personal responsibility, and possess a thirst for independent learning.

During your course, you’ll be in constant contact with a range of professionals working in the arts and creative industries, helping you to build up networks and gain relevant experience.

All modules play a crucial role in developing the advanced skills and attributes necessary for employment, including effective time and workload management, oral and written communication, teamwork and creative analysis of complex problems. The core module, Professional Practice, is designed to give you insight into the world of literary publishing.

You will graduate with a qualification which may enhance your promotion prospects in professions such as the literary industries, partnerships and agencies, marketing and advertising.

Your Future

Given the postgraduate nature of this course the tutors (all published writers themselves) will be looking for signs of the ability to write at a professional level.

MA graduates have achieved notable success. Dan Smith publishes novels for adults and younger readers, most recently Boy X. Celia Bryce is an acclaimed novelist whose book Anthem for Jackson Dawes was nominated for the Carnegie Medal in 2014.

Helen Laws is a highly successful TV scriptwriter who originated 32 Brinkburn Street for BBC TV and has written for Casualty, Eastenders, Two Pints of Lager and a Packet of Crisps, Shameless and Doctors. She says the MA taught her the importance of story and gave her the confidence to keep trying.

There are also opportunities for you to advance your studies further with advice in writing PhD and funding applications available.

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The Master in Creative Advertising is a joint educational program developed by NABA Nuova Accademia di Belle Arti Milano and Media Design School, New Zealand, and is strongly oriented to all creative aspects of contemporary advertising scenario. Read more

Overview

The Master in Creative Advertising is a joint educational program developed by NABA Nuova Accademia di Belle Arti Milano and Media Design School, New Zealand, and is strongly oriented to all creative aspects of contemporary advertising scenario.

Students will be challenged by leading companies and experts with workshop briefs on the creative side of today’s advertising processes and methodologies. Since the beginning, from terminology to best practices, students will develop core skills in consumer insight and research methodology, idea and strategy building, copywriting, story telling and art direction, in order to create real and innovative advertising campaigns, across different types of media and with a learn-by-doing approach.

During the course, all students will have the chance to conduct an intra-curricular internship and conclude the program with a final master project which will complete their own individual portfolio.

Language: English
Credits: 60 CF
Placement rate: 81%

Audience

Candidates holding a first-level academic diploma or BA degree, or about to graduate and with a knowledge of the English language
(IELTS 5.0 academic or equivalent certificate minimum).
The program is open to professionals and graduates in advertising, communication, brand and graphic design-related disciplines, design, marketing and humanities.

Career

Graduates will acquire the skills to develop careers in art direction and copy writing in creative agencies worldwide or to properly manage and evaluate creative teams inside a highly effective marketing environment. This includes communication agencies and graphic design studios requiring creative directors, copywriters, storytellers, strategy experts, brand consultants, media planners and creative accounts.

Admission

Discover how to apply: http://www.naba.it/admission-postgraduate-programs/processo-di-ammissione/?lang=en

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By combining cutting edge thinking with practical project work, MA Advertising will enable you to develop the essential skills and experience to succeed within this dynamic and challenging industry. Read more

Introduction

By combining cutting edge thinking with practical project work, MA Advertising will enable you to develop the essential skills and experience to succeed within this dynamic and challenging industry.

You'll be encouraged to develop your own creativity, produce creatively persuasive advertising work and gain an in-depth critical insight into advertising and its role in shaping society and culture.

Course content

MA Advertising combines cutting edge thinking with practical project work, enabling you to develop the intellectual abilities and gain the relevant experience needed to succeed within this dynamic and challenging industry.

This blend of academic rigor with practical experience is designed to give you in-depth critical insight into advertising and improve your understanding of the impact the media, society and culture has on individuals and organisations and in turn the role advertising plays in shaping society and culture.

MA Advertising fosters an enquiring and analytical approach to the study and practice of advertising and you’ll develop your intellectual, imaginative, creative and aesthetic skills and improve your personal professionalism and independence of judgment. You will address the nature of consumer behaviour and psychology including the role of persuasion and influence and critically assess methods for researching and measuring them. You will be encouraged to develop your own creativity and produce high quality and creatively persuasive advertising work.

You will explore your practice in ‘creative laboratory’ conditions, productive dialogue with theory and through critically supportive engagement with tutors and your peers. Your learning will be inspired and supported by an expert community of experienced academics, external specialists and practitioners from the highest levels of the industry.

Benefit from being immersed in the vibrant energy and creative community of London College of Communication; from photography exhibitions to film screenings, animation shows to interactive design installations, and masterclasses delivered by experts across the creative industries. Our emphasis on practice-based creativity and learning by doing will provide a unique and inspirational context for your own work both on the course and in your future career.

If you are interested in a career in advertising, the creative, cultural, or communication sectors, in professional research and analysis, or, more broadly, you want to become a more critical and strategic thinker, or continue your studies at doctoral level, MA Advertising is for you.

Structure

Phase One

Runs from your induction in September until January. You will take two units of study, which run in parallel: Creative Industry (40 credits) and Innovative Methods (20 credits).

Phase Two

Commences on your return in January and continues until the end of the spring term when you break for Easter. Two units running in parallel: Creative Laboratory (40 credits) and Technological Futures (20 credits).

Phase Three

Represents the culmination of your studies. Here you will engage in a self-generated research project, either through combining practice with theory or in a dissertation.

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The term creative director originated in advertising agencies, but in the last few years has also become prevalent in the fashion and beauty industries. Read more

Overview

The term creative director originated in advertising agencies, but in the last few years has also become prevalent in the fashion and beauty industries. The role of creative director within fashion and beauty is multi-faceted and varied. Generally speaking, creative directors find themselves responsible for the creative direction and visual identity of a brand, publication, website or event.

- Students study a curriculum with a unique focus on the increasingly in-demand role of art director.
- Students learn how to strategically guide imagery, style and brand to align with overarching creative and corporate directions.
- This course is specifically geared towards those who wish to pursue art direction within the fashion and beauty industry.
- After graduation, students will be able to apply their knowledge to a range of areas within fashion and beauty including magazine publication, event production, e-commerce and advertising.
- The professional practice unit gives students the chance to delve deep into their chosen industry, researching potential next steps and exploring career opportunities.
- Students benefit from the course’s strong focus on employability and are expected to carry out one month of work experience during their studies.
- Course staff hold a wealth of experience within fashion, beauty and the wider creative industries, opening up opportunities for industry engagement and guest speakers.

The industry -

Creative directors specialise in reading, interpreting and making use of complex visual language; using their unique vision of fashion and beauty to sell products and support brands across a range of different visual mediums. Southampton Solent’s MA Creative Direction for Fashion and Beauty programme offers students a unique opportunity to build the image-making, creative thinking and project management skills required to thrive in this prominent role.

The course examines a wide range of processes and practices found in high-level creative leadership, helping students to develop an expert understanding of fashion and beauty imagery within the contexts of culture, ethics and sustainability.

The programme -

Solent’s fashion and beauty programmes have strong links with industry, giving students the chance to work with experienced academics and industry professionals. Students can leverage these industry links when they are looking for work placements as part of the essential work-based learning unit.

Students also benefit from a programme of guest lectures throughout the course, with representatives from fashion, beauty, media, retail and other creative industries coming to campus and sharing their experiences. Recent events have included a guest lecture from professional makeup artist Laura Mercier, as well as visits from representatives of MAC, Illamasqua, Trendstop and Charles Fox.

The course culminates in a final major project, where students can either write a thesis or produce a major practical outcome. Students will have access to a wide range of industry-standard facilities in support of this project. Available facilities include photography studios; film studios; make-up studios; cameras; location lighting kits; ‘infinity cove’ studios and Mac suites with the latest industry software.

Course Content

Teaching, learning and assessment -

The course will be taught through a combination of seminars, technical workshops, small group sessions and 1:1 tutorials.

Work Experience -

The professional practice unit has been specifically designed to equip master’s students with an in-depth knowledge of their chosen industry and to give them the insights required to plan their long-term career. Students will be supported as they produce reflective professional development plans.

Work-based learning is essential to student development development. Students will be required to secure a work placement, freelance assignment or relevant work related experience in order to strengthen their knowledge and refine practical skills.

Assessment -

Assessment is through projects, reports and a dissertation.

Our facilities -

Available facilities include photography studios; film studios; make-up studios; camera loans; location lighting kits; an ‘infinity cove’ facility; and Mac suites with the latest industry software.

Web-based learning -

The course will be supported by a dedicated set of online resources. The course’s virtual learning environment will contain the unit descriptor, reading list, week by-week teaching and learning schemes, tutors’ contact details and availability, assessment briefs, grading criteria and details of assessment submission.

Students will also be expected to engage with social and web based media as a part of their professional development. This may include Facebook, Instagram, YouTube, Tumblr, Snapchat, Twitter and blogging platforms.

Students will also benefit from access to online journals and subscription based websites including Berg Fashion Library, WGSN, WWD and Mintel.

Why Solent?

What do we offer?

From a vibrant city centre campus to our first class facilities, this is where you can find out why you should choose Solent.

Facilities - http://www.solent.ac.uk/about/facilities/facilities.aspx

City living - http://www.solent.ac.uk/studying/southampton/living-in-southampton.aspx

Accommodation - http://www.solent.ac.uk/studying/accommodation/accommodation.aspx

Career Potential

The role of creative director has become prevalent in the fashion and beauty industries in recent years. Generally speaking, creative directors find themselves responsible for the creative direction and visual identity of a brand, publication, website or event. As such, graduates may find themselves working with fashion and beauty brands, magazines, retail businesses, media production companies or communications agencies.

Links with industry -

Industry professionals share their knowledge and experiences with students through guest presentations, lectures, one-to-one tutorials and portfolio-viewing workshops.
Recent visiting lecturers have included: Caryn Franklin, Perry Curties, Iain R Webb, Wayne Johns, Bruce Smith, Ellen Rogers, Hannah Al-Shemmeri, Elaine Waldron, Maria Bonet and Richard Billingham.

Transferable skills -

The programme area and its staff have strong links with the industry, recently hosting a guest lecture from professional makeup artist Laura Mercier, as well as visits from representatives of MAC, Illamasqua, Trendstop and Charles Fox.

Tuition fees

The tuition fees for the 2016/2017 academic year are:

UK and EU full-time fees: £6,695 per year

International full-time fees: £11,260 per year

UK and EU part-time fees: £3,350 per year

International part-time fees: £5,630 per year

Other costs -

Compulsory costs: Hard drive, hosting, domain name

Optional costs: Creative software packages.

Trips offered to undergraduate students include New York and Paris - costs vary according to current prices. It is anticipated that these trips will also be offered to postgraduate students.

Graduation costs -

Graduation is the ceremony to celebrate the achievements of your studies. For graduates in 2015, there is no charge to attend graduation, but you will be required to pay for the rental of your academic gown (approximately £42 per graduate, depending on your award). You may also wish to purchase official photography packages, which range in price from £15 to £200+. Graduation is not compulsory, so if you prefer to have your award sent to you, there is no cost.
For more details, please visit: http://www.solent.ac.uk/studying/graduation/home.aspx

Next steps

Solent’s MA Creative Direction for Fashion and Beauty programme encourages students to develop high level research and critical thinking skills. For those who wish to pursue PhD study after graduation, this represents the perfect opportunity to identify potential research areas.

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Reasons to study Business Management in the Creative Industries at DMU. The Business Management in the Creative Industries MSc will provide a platform for students to enhance career prospects within the creative industries through a combination of theoretical and practical learning. Read more
Reasons to study Business Management in the Creative Industries at DMU:

The Business Management in the Creative Industries MSc will provide a platform for students to enhance career prospects within the creative industries through a combination of theoretical and practical learning.

This programme is ideal for students coming from backgrounds in design, arts, media, technology design, gaming, film or other creative areas who are seeking to enhance their business skills. Students from other backgrounds who are interested in creative industries or in careers in marketing or advertising will also benefit from the course. We have expanded the range of optional modules, providing you with a greater opportunity to specialise according to your career and personal interests.

This course will develop your theoretical and applied knowledge in areas such as entrepreneurship, creativity and innovation, strategy, finance, people management, brand design and the future influence of technological innovations.

You will study a range of management issues and develop relevant skills for operating and managing in the creative industries, which have seen significant global growth in recent years.

Students will have the opportunity to take part in a placement or an internship as part of the Executive Company Project or participate in an Entrepreneurship Project providing the opportunity to prepare a full business plan under the guidance of an academic supervisor and industry mentor. Alternatively, students can pursue a Creative Research Project which is a 'hands-on' live design project or more traditional dissertation. All of the project options allow you to apply knowledge from the course to a real-world business environment.

If you are interested in this programme but are unsure of your eligibility to apply, please send your CV/resume or profile to for review.

•Option to pursue an Executive Company Project, Entrepreneurship Project, Creative Research Project or Dissertation

•Personal leadership mentoring and career coaching

•World-leading academics from the faculties of business, arts, humanities, design and technology

•Unique learning environment headquartered in the Great Hall of Leicester Castle

•Regular presentations by leading business figures

•Networking and peer support as a result of being part of a small, exceptionally talented tutor group

•Modules that have been developed in partnership with business, with the objective of providing students with key skills needed to lead and succeed in today’s global business environment

•Access to the postgraduate wing of the £35million Hugh Aston Building which has its own café and store

•Access to a high tech 24/7 high-tech library with a choice of learning environments. This in addition to new amenities such as the QEII Diamond Jubilee Leisure Centre

•Mentoring and one-to-one academic support from leading academics, at the forefront of their fields

•Excellent contact hours of 15 or more hours per week

•Emphasis on the development of business-relevant cultural awareness, including optional language study Valuable links to Leicester’s Curve Theatre, the British Library, Channel 4, the BBC, Leicestershire TV/Channel 2020, BBC Leicester, Harborough FM, GV Gallery London, The Phoenix Partners, Global Radio Dave’s Leicester Comedy Festival, one of Europe’s largest comedy festivals, amongst others

Teaching and Assessment

You will be taught through a combination of lectures, tutorials, seminars, group work and self-directed study. Assessment is through coursework (presentations, essays and reports) and usually an exam or test.
Your precise timetable will depend on the optional modules you choose to take, however you will normally attend around 15 hours of timetabled taught sessions (lectures and tutorials) each week. We expect you to undertake at least 15 further hours of independent study to complete project work and research.

Course Modules

•Entrepreneurial Finance and Financial Management

•Strategic Management
•Business Creation and Innovation

•Leadership and Culture in Organisational Contexts
•Introduction to the Creative Industries
•Integrated Brand Management
•The Business of the Performing Arts
•Knowing and Developing Yourself for Professional Success
•Global IP Management

Optional modules

•Creative Technologies
•Creative Research Methods

Either

•Dissertation involves research informed by a critical discussion, relevant issues and evidence. You will evaluate research methods available, identify and critically review literature, analyse information and draw conclusions relevant to a critical area.

•Creative Research Project is a hands-on live design project or more traditional disseration.

•Executive Company Project offers an opportunity to complete a practical management project in the workplace, so you can link theory to practice and develop practical skills for leadership. You will research a management issue provided by a sponsoring organisation, supported by both academic and work-based supervisors, while engaging with the business world.

•Entrepreneurship Project gives you a chance to prepare a full business plan under the guidance of an academic supervisor and industry mentor. Alternatively, you can pursue a Creative Research project, which is a hands on, ‘live’ design project or a more traditional dissertation.

Graduate Careers

A degree in Business Management and the Creative Industries will open up a wide range of career opportunities as you develop a broad base of skills that are in great demand with global employers.
You may choose to pursue careers in brand management, account management, talent management or a variety of other roles within the creative industries.
You will benefit from access to DMU’s established Careers and Employability Team, who offer employability sessions and workshops and can advise you on your options.

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