This course involves combining communication studies, applied linguistics, international management and intercultural communication.
Economic globalisation and rapid developments in ICT mean that many organisations now operate on an international scale, or at the very least interact with consumers, clients and/or partner organisations in other countries. Even ‘local’ companies and organisations may have a multicultural workforce, or offer their services or products abroad. As a result, communication has become increasingly international and intercultural.
Organisations seek to create communication strategies that support their overall strategy and objectives. In doing so, they need to interact with stakeholders who may have a variety of linguistic and cultural backgrounds. These stakeholders may include employees, customers, suppliers, financial backers or even local governments. In the Master’s specialisation in International Business Communication, you’ll learn about the all factors, including cultural and linguistic ones, that play a role in communication and need to be taken into account in order to create effective communication strategies.
In your future career as a business executive or communication specialist, you’ll need to be able to assess the quality, reliability and validity of the research that informs your practical decisions ‘on the job’. In other words, you’ll need to be able to judge whether existing research – as well as your own – complies with the ground rules of academic rigor. The programme therefore places emphasis not only on training your research skills but also on developing your awareness of what ‘good research’ entails.
See the website http://www.ru.nl/masters/ibc
- This is one of very few programmes in Europe (and the only programme in the Netherlands) that also focuses on the cultural and linguistic dimensions of international business communication.
- The specialisation deals with theory and insights that are relevant to achieving effective communication in various organisational contexts; from interpersonal communication in a meeting with (multicultural) colleagues, to marketing communication aimed at reaching international target audiences.
- Students do a (group) internship in which they work towards solving a particular communication issue or answering a specific communication question for a company or organisation. This provides hands-on experience in a relevant organisational setting.
- This specialisation attracts students from different countries and because admission to the programme is selective (max. 50 students per year), you’ll be part of a small group of highly motivated Dutch and international students. This means that to a certain extent, your learning environment is international as well.
- Guest speakers are regularly invited to share their knowledge about current developments in business, management and organisational communication.
- Although the main focus is on international communication in larger, multinational companies, graduates of this programme will be able to apply what they’ve learned in a variety of organisations – for profit, non-profit or governmental institutes.
Languages form the heart of communication and that is why this Master’s specialisation is taught within Radboud University’s Faculty of Arts. The programme places a strong focus on the role that languages play in effective corporate communication. Of course, the languages used are not the only factor to consider in a multicultural environment - which is why you will be encouraged to also consider communication issues and strategy from an international management perspective.
In short, you’ll explore the impact of globalisation on business communication, the role of linguistic and cultural diversity in corporate communication, and the human and operational consequences of organisations’ language policy or strategies. In doing so, you’ll also come to understand how such issues can shape and affect an organisation’s performance.
With a Master’s specialisation in International Business Communication, you could pursue a career in government, semi-government, business or academia. For example, our graduates work as internal or external communication managers or press spokespeople in companies, government departments, health institutions or non-profit organisations. Many work in marketing communications at multinational companies, as communication trainers for consultancies, as social media managers or as PR consultants.
- International perspectives
Since the programme focuses on communication in international contexts, and on communication with international target groups, a sizable number of graduates have found jobs outside the Netherlands or with international organisations operating from the Netherlands.
- Wide range of communication functions
Job openings for our graduates can cover a wide range of communication functions, organisational types and (business) sectors. This is because organisations have increasingly come to realise that effective communication is essential to all organisational functions (e.g. marketing, PR, HRM, R&D, finance), and have made a real effort over the past decades to professionalise communications, making (international) business communication an increasingly important discipline.
Corporate communication involves orchestrating internal and external communication instruments to support an organisation’s core activities and to manage its relationship with different types of stakeholders. Due to the internationalisation of markets and businesses, corporate communication has gone global in recent years. Organisations that operate internationally need to take different cultures and language backgrounds into account when designing their communication. Culture and language(s) may affect international communication at three levels:
- The management level: e.g. when CEOs communicate with internal or external audiences
- The organisational level: e.g. when a company communicates about its Corporate Social Responsibility policy
- The marketing level: e.g. when products or services are promoted to an international audience in (corporate) advertising.
See the website http://www.ru.nl/masters/ibc
The MA Communication and International Marketing programme equips students with a critical understanding of communication in contemporary international marketing contexts in order to address the market needs of the international business environment.
The programme comprises six compulsory modules and two optional modules covering a wide range of disciplines. These offer numerous opportunities to apply and develop your skills through practical tasks.
It is ideal for marketing and communications professionals who wish to enhance their profile with a postgraduate qualification; and for graduates of humanities, languages or business disciplines wanting to deepen their insight into marketing across linguistic and cultural boundaries.
This programme is studied full-time over one academic year. It consists of eight taught modules and a dissertation.
Example module listing
The following modules are indicative, reflecting the information available at the time of publication. Please note that not all modules described are compulsory and may be subject to teaching availability and/or student demand.
The overall purpose of the programme is to:
In particular, the programme aims to:
The programme provides opportunities for students to develop and demonstrate knowledge and understanding, skills, qualities and other attributes in the following areas:
Knowledge and understanding
Intellectual / cognitive skills
Professional practical skills
Key / transferable skills
We often give our students the opportunity to acquire international experience during their degrees by taking advantage of our exchange agreements with overseas universities.
In addition to the hugely enjoyable and satisfying experience, time spent abroad adds a distinctive element to your CV.
This innovative programme fuses design with the concepts and principles of advertising, allowing you to develop a range of skills to thrive in a fast-paced and competitive industry.
Taught by the School of Design and Leeds University Business School – one of the world’s top 100 business schools – you’ll take a creative approach to solving communication problems in advertising and branding. You’ll develop your own practice, collaborate with other designers and gain a deeper awareness of how design can convey a brand message, using a range of software and techniques.
At the same time, you’ll study ideas, research and theories in advertising to explore the strategic backdrop of brand communications from the blurring of markets to the ways in which digital technology, such as social media and mobile, have changed the relationship between brands and consumers.
You’ll mix creativity and innovation with advertising strategy to gain a valuable range of knowledge and skills.
We have plenty of facilities to help you make the most of your time at Leeds. You’ll be able to develop your practice in well-equipped studios and purpose-built computer clusters so you can build your skills on both PC and Mac. There’s also a computer-aided design (CAD) suite with access to the latest design software and some of the latest design technology, such as digital printing and laser cutting facilities, and colour analysis/prediction labs.
We also have an impressive range of resources you can use for research. We house the M&S Company Archive including documents, advertising, photos, films, clothing and merchandise from throughout Marks & Spencer’s history, offering a fascinating insight into the changing nature of branding and advertising over time.
You’ll begin to develop your understanding of advertising principles from the start of the programme, when you’ll study consumer behaviour and explore how brands can adopt these different theories to inform their marketing strategies.
Focusing on contemporary issues, you’ll look at the process of strategic marketing communications and how strategic marketing works on the global stage. At the same time, you’ll study practical design modules where you’ll learn to visualise creative communications ideas and present your proposals to clients, as well as considering how compelling text within an advertising concept can influence consumers.
In Semester 2 you’ll build on this foundation by exploring integrated communication, developing creative concepts that can work for a range of different media outlets, as well as the broader aspects of campaign planning, print, radio and TV ad production and the ethics of advertising campaigns.
You’ll think about reach, frequency and the often complex question of return on investment and even choose from specialist modules on topics such as social media, sales promotion, brand management and direct marketing.
At the end of the programme you’ll submit a substantial project that demonstrates the knowledge and skills that you’ve gained. You can either complete a dissertation – an independent research project on a related topic of your choice – or develop a communication campaign concept of your own.
We use a range of teaching methods that reflects the diversity of the programme, including lectures, seminars, tutorials, practical sessions, online learning and group sessions. Independent study is also an important element of this degree, since it allows you to develop your skills as well as your design specialisms.
You’ll also be assessed by a variety of methods. Obviously these will include your own creative work as you develop campaign concepts in your taught design modules, but also presentations, reflective logs, reports, group projects and written assignments.
This programme will equip you with the knowledge and skills to succeed in a dynamic and expanding sector.
You’ll be a confident strategist, planner, account executive or creative advertiser or designer who also understands the relationship between advertising, brand development and consumers. In addition, you’ll have important skills such as oral and written communication, presentations, research, analysis and commercial awareness.
We’ve designed the programme to prepare you for a range of opportunities working in the creative industries, traditional advertising and design agencies, digital and social media. Alternatively, you may want to explore different elements of advertising and design at PhD level.
Students from this programme have successfully gained employment at both traditional and non-traditional advertising agencies all over the world, and in a wide variety of roles including brand management, marketing and more.
We encourage you to prepare for your career from day one. That’s one of the reasons Leeds graduates are so sought after by employers.
The Careers Centre and staff in your faculty provide a range of help and advice to help you plan your career and make well-informed decisions along the way, even after you graduate. Find out more at the Careers website.
The Master of Communication program allows students to further their careers in Communication by equipping them with an appropriate mix of theory and practice suited to industry. It provides an ideal balance of theoretical knowledge, practical skills, problem solving abilities, interpersonal skills and a high level of written communication.
A Master of Communication at Bond, allows graduates to complement their dynamic and flexible skills with a deep understanding of theory and practice. By building upon previously acquired knowledge with problem-solving skills and a high level of written communication, graduates can differentiate themselves in the industry.
The Master of Communication comprises 12 subjects, as follows:
Core subjects (2)
Foundation subjects (6)
Dissertation/Elective option subejcts (4)
Students must choose one (1) of the following suites of subjects as their dissertation/portfolio:
Bond University’s teaching methodology involves a combination of lectures, tutorials, seminars, examinations, projects, presentations, assignments, computer labs and industry projects.
Available research topics for dissertation / portfolio
The Faculty of Society & Design has highly skilled academic staff who can provide supervision to students in the following research areas:
As a student in the MA Advertising, Branding and Communication course at the University of West London, you will become a strategic thinker and communicator to create cutting edge advertising, brand and design campaigns. We build your understanding of brand communication, professional graphic design, advertising strategy and creativity to help prepare you for your future career.
Communication is at the centre of the way we live our lives. Today's communication systems and tools are complex, sophisticated and extremely powerful. However, the usefulness of these systems and tools depends on those who know how best to use them creatively and strategically.
As consumers become more knowledgeable and knowing, we must create the right kind of conversation. Advertising, Branding and Communication is lightning fast - responding to consumer needs, aspirations, and trends, in highly innovative relational and meaningful ways.
This course has a vocational focus, giving you the professional experience required to kick-start your career after graduation.
This course delivers in-depth, real time real-world real-value education. You will:
• work industry hours, at industry pace and on industry projects and internships
• learn to research, apply and present design innovation, brand narrative with mentored design partnerships/teams on industry set briefs
• have the opportunity to collaborate across other post graduate courses delivered in the London School of Film Media and Design and the London School of Music
• gain specialist skills and knowledge in your course
• gain insight and professional practice from working alongside students
• explore a range of evolutionary and revolutionary processes
• build a professional understanding of today's competitive global environments related to design, advertising processes and the management of communication
• develop your own project driven by your new knowledge.
Postgraduate taught courses are taught through a range of:
• industry visits group tutorials.
Upon graduation, you can work as a brand designer, account handler, graphic communication designer or idea strategist, making your creative mark in the demanding worlds of branding or advertising. You will bring your knowledge of contemporary innovation and brand strategy to a range of industry projects.
You may also wish to undertake postgraduate study to specialise in a subject you’ve already studied, or to explore something new.
Click the following link for information on how to apply to this course.
Information about scholarships and bursaries can be found here.
Are you looking to develop your skills in campaign planning and management across paid, owned, earned and shared advertising channels? Would you like to take the next step in your advertising career? This challenging master’s programme can help prepare you for a role in contemporary advertising in an account management, media planning, creative or agile role.
Customer engagement is increasingly key with the benefits of ‘big data’ providing detailed analytics for campaigns. Media planning is becoming more scientific and measurable, moving customers up the loyalty ladder to generate content for brands. Advertising is the catalyst to delivering integrated campaigns and Southampton Solent’s MA Advertising and Multimedia Communications programme prepares students for making a strategic contribution.
Recognising the close relationship with marketing and public relations, the course focuses on emerging forms of advertising which blur the boundaries with journalism and the importance of content marketing. Teaching is delivered by a team of industry professionals and the course covers the development of contemporary integrated marketing campaigns.
As the roles of multimedia advertising management, digital newsroom manager, marketing professional, and corporate PR manager are converging, students are encouraged to develop a collaborative and interdisciplinary approach, and will have the opportunity to gain first-hand experience by preparing campaigns for live client briefs. Students are also encouraged to seek work-placement and freelance opportunities through the University’s student run agency, Solent Creatives, as well as prepare competition briefs for the Design & Art Directors Association (D&AD) and the Young Creative Network (YCN).
Graduates from this course will be well placed to pursue careers in national or international advertising agencies in roles such as account management, media and communications officer, or creative director.
This course is ideally suited to those who are looking to further their career in the advertising and communications industry. The curriculum will appeal to students with a particular interest in the integration of advertising, marketing, PR and journalism to create innovative strategic campaigns.
Advertising in a World of Converging Communication (30 credits)
This unit covers contemporary advertising practice and theory combining traditional mass media approaches with emerging social media and mobile channels. This unit develops practical skills and a critical awareness of the issues and practices within advertising in a world where increasingly the target audience can skip ads and brands combine paid, owned, earned and shared media to engage consumers. After introducing advertising principles, the unit moves on to explore the digital mix, content marketing, native advertising and immersive, augmented experiences. The traditional advertising roles of art director, copywriter, account manager and media planner are still important industry pathways but are increasingly challenged by agile practice, this unit considers the implications. Assessments are designed to test application of your learning in both theory and practice.
Multimedia Campaign Planning (30 credits)
Students get the practical opportunity to develop and implement a number of campaign activities across a wide variety of platforms, testing their ability to integrate paid, owned, shared and earned media in a PR campaign.
Media Measurement & Evaluation (15 credits)
This unit introduces students to the challenge of measurement techniques applied in advertising, marketing, promotion and PR sectors, including the evolution of RoE (return on engagement)
Research Methods (15 credits)
This unit raises the students’ research skills to Master’s level, including SPSS and other methodologies that are relevant to their particular areas of interest (Shared Unit)
Professional Practice (30 credits)
This unit positions the MA programme in terms of the student’s career aspiration, identifying skill sets and development needs in a PDP, which forms the basis of a freelance/workplace project- and informs the student’s choice of Major Project or dissertation
Major Project/Dissertation (60 credits)
The culmination of the MA degree, where the theory and practice learned in the previous units informs the student’s principal learning outcome- a campaign that demonstrates their professional attainment or a dissertation that critically examines a crucial industry issue, generating original thinking. Both project and dissertation require primary research to a master’s level.
We provide a stimulating learning environment and access to state-of-the-art resources to help you make the most of your time with us. Flexible spaces, Wi-Fi facilities and learning zones all contribute to our lively and contemporary study environment at Solent.
Students will have access to a range of specialist facilities throughout their studies, including Mac computers, professional creative software, digital printing facilities, and traditional printing presses.
Solent also provides a comprehensive media loans scheme, giving students access to high-end photographic equipment.
The course is taught by industry experts who have established practitioner careers and who have strong links within the industry. Students have the opportunity to work on live client briefs and are encouraged to gain a work placement or freelance project.
Past students on the University’s creative advertising courses have benefitted from visits to London-based advertising and creative agencies.
Students who are in work while taking the course have the opportunity to adapt the topic of their assignments in several units to suit the needs of their employers.
The Professional Practice unit requires students to undertake a work placement or complete a freelance project. Students are encouraged to source their own client (through Solent Creatives) or to find a work placement that is appropriate to their career ambitions. The minimum requirement for a placement is two weeks, however placements and projects can vary in length, depending on client needs.
Today’s rapidly changing work environment requires employees to complement their dynamic and flexible skills with a deep understanding of theory and practice. The Master of Communication (Professional) at Bond allows graduates to differentiate themselves by complimenting previously acquired knowledge with problem-solving skills, a high level of written communication, and a professional portfolio.
Our students can advance into the next chapter of their career by graduating sooner with Bond’s accelerated degrees.
The Master of Communication (Professional) at Bond, equips graduates with a deeper understanding of theory and practice, necessary for advancement in the communication industry. Graduates of the program are required to submit a Professional Portfolio that details their research and experience in their respective area. This portfolio ensure graduates can articulate their practical and theoretical expertise, develop their strategic thinking skills, and reflection capabilities.
The Master of Communication (Professional) allows students to further their careers in Communication by equipping them with an appropriate mix of theory and practice suited to industry, culminating with a professional segment comprising a professional portfolio, field project and field project report. The Master of Communication (Professional) provides an ideal balance of theoretical knowledge, practical skills, problem solving abilities, interpersonal skills and a high level of written communication. At the end of the degree, candidates will have a professional portfolio detailing their research and practical expertise in their chosen vocational area. The program duration is 4 semesters and 20 weeks (92 weeks).
Master of Communication (Professional) comprises 13 subjects, as follows:
Core subjects (2)
Foundation subjects (6)
* Please note that the Professional Portfolio subject can only be commenced once all coursework subjects have been completed.
Available research topics for Dissertation / Portfolio
Please refer to Master of Communication for a full list of available research topics.
Bond University’s teaching methodology involves a combination of lectures, tutorials, seminars, examinations, projects, presentations, assignments, computer labs and industry projects.
The Master of Advertising is designed to provide students with the theoretical as well as the practical skills essential for a career in Advertising and related industries. Delivered through an innovative learning experience where course work is balanced with studio-based teaching and learning activities, students will learn from experienced academics and industry-professionals. Throughout the Master of Advertising program, students will be actively involved in the day-to-day requirements and challenges of developing commercial campaign concepts and design communication initiatives for clients in a studio-based learning environment. In addition, creative solution finding methods and techniques will provide highly transferable skills that are in strong demand across numerous industries seeking innovative products and practices and who are focused on user experience.
The Master of Advertising program enables graduates to enter the advertising industry in a variety of roles, ranging from management positions to creative roles in advertising or related professions. Designed and structured around a predominantly studio-based teaching environment, this innovative program prepares graduates for the dynamic culture and inter-disciplinary knowledge base that characterizes the modern advertising industry. A particular focus of this program is for students to develop a strong portfolio of work, which is essential for starting a career in advertising and the creative industries in general. The strategic thinking, visual creativity, public engagement, design and technology skills, strategic management and entrepreneurial outlook developed in this degree also provides graduates with a wide range of career opportunities in the broader field of the creative industries. For students interested in establishing a pathway into higher education, the program provides the opportunity to identify and pursue research projects that could lay the foundation for doctoral studies.
You must complete the following subjects:
Foundation subjects (6)
Studio subjects (3)
MA Global Advertising and Branding, also known as WSAgab, is a programme designed with both vocational elements and a strong emphasis on research.
The advertising and branding industry is undergoing massive change as new technologies alter the way marketing professionals communicate with their target customers and understand the consequences of their campaigns.
In this programme you will learn how advertising is created. We will explore ‘the advertising pitch’, target audience identification and segmentation, creative strategies, briefs, carry out appraisals of creative ideas and evaluate campaigns. Through a range of set projects and live industry briefs you will build a critical awareness of the advertising industry and the challenges it faces today.
While creative issues and brand design are examined in depth, this programme is aimed at people who wish to manage the process and become the next generation of advertising leaders rather than those who wish to become creatives or designers in their own right.
This is the course page for MA Global Advertising and Branding at the University of Southampton. Find out everything about Global Advertising and Branding and what studying here involves.
In this course page we explain a range of key information about the course. This includes typical entry requirements, modules you can take and how assessment works. We also suggest career opportunities open to you as a University of Southampton graduate of MA Global Advertising and Branding.
If you still have questions, please get in touch and we’ll be happy to answer any enquiries. See our contact us page for our telephone, email and address information.
You will study visual analysis, management practice, theoretical models, communication design, existing and emerging media technologies, the advertising process and management of the collaborative iterative development of branding and marketing campaigns.
In an exciting environment, you will practice critical thinking and analysis of contemporary and global advertising campaigns. Great emphasis will be placed on developing a critical awareness of branded content, as well as of your written and verbal communication skills. This course is for the next generation of advertising leaders!
While creative issues and design are examined and discussed in depth it is aimed at people who wish to manage the process rather than act as creative people or designers in their own right.
You will be able to develop your thinking and skills in the following advertising management challenges:
'A creative development workshop in action'