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Masters Degrees (Advertising And Marketing)

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Accredited by the. Chartered Institute of Marketing. (CIM), our Masters in Advertising and Marketing allows you to gain specialist knowledge in marketing communications and advertising, alongside comprehensive understanding of key areas of marketing such as strategy, consumer behaviour and research. Read more

Accredited by the Chartered Institute of Marketing (CIM), our Masters in Advertising and Marketing allows you to gain specialist knowledge in marketing communications and advertising, alongside comprehensive understanding of key areas of marketing such as strategy, consumer behaviour and research.

Taught by specialists with professional experience and research expertise, you’ll gain the skills and knowledge to prepare for a successful career in marketing communications.

The course offers a balanced academic and practical programme, giving you the opportunity to apply your knowledge to genuine business situations. You’ll explore contemporary developments in marketing and marketing communications theory and practice.

Dedicated modules will introduce you to key concepts, frameworks and approaches, whilst equipping you with the skills you need to work in a professional marketing communications or advertising environment. You’ll also select optional modules allowing you to focus on areas that suit your career plans.

Academic excellence

The Marketing division at Leeds University Business School is one of the leading centres of research in marketing in Europe. As part of our research, we engage with companies, senior executives and academics across the globe.

Our research makes an important contribution to your learning on the MA Advertising and Marketing; our academics bring their world-leading expertise to you in the classroom. The Global and Strategic Marketing Research Centre is the Business School’s established and esteemed centre of excellence for scholarly research work.

Accreditation

This programme is accredited by the Chartered Institute of Marketing (CIM), giving you the opportunity to gain professional qualifications through CIM Graduate Gateway. This means you can work towards CIM qualifications during your studies, and will receive exemptions from selected assessments.

CIM is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners.

CIM qualifications are highly sought after by employers, which ensures you are equipped with the best opportunities for a successful marketing career.

Course content

Throughout the year you’ll study core modules covering different aspects of advertising and marketing.

You will build your understanding of the ways in which brands communicate with their audiences with modules in marketing communications and PR and corporate communications. From there you’ll explore theories and practices of different types of advertising, and examine how organisations plan and develop their media strategies in a changing media landscape. In addition you’ll also gain an insight into important marketing functions of marketing which support brand communications.

Optional modules will give you the chance to shape the programme to suit your interests or career plans. You could focus on sales promotion, brand management and other fields such as social media, digital and interactive marketing.

The course culminates in a final project, which allows you to demonstrate the knowledge and skills you’ve gained while focusing on a single topic in-depth. Two options are available – you could complete either a standard research dissertation on a topic of your choice, or a consultancy project, allowing you to work with an external business on a real marketing problem.

Throughout the course you’ll also benefit from a Professional Skills and Employability module, dedicated to developing the key skills employers are looking for when recruiting marketing graduates. Read what our students say about the opportunities for professional development.

Course structure

Compulsory modules

You’ll take eight compulsory modules, plus your dissertation, which can be either a research dissertation or marketing consultancy project.

  • Consumer Behaviour 15 credits
  • Marketing Communications 15 credits
  • Advertising 15 credits
  • Global Strategic Marketing 15 credits
  • Media Planning and Strategy 15 credits
  • Public Relations and Corporate Communications 15 credits
  • Marketing Research 15 credits
  • Professional Skills and Employability 15 credits
  • Dissertation OR Marketing Consultancy Project 30 credits

Optional modules

  • You’ll also choose two optional modules.
  • Brand Management and Corporate Identity 15 credits
  • Sales Promotion and Sponsorship 15 credits
  • Social Media Marketing 15 credits
  • Direct, Digital and Interactive Marketing 15 credits

For more information on typical modules, read Advertising and Marketing MA in the course catalogue

Learning and teaching

We use a range of teaching methods so you can benefit from the expertise of our academics, including lectures, workshops, seminars, simulations and tutorials. Company case studies provide an opportunity to put your learning into practice.

Independent study is also vital for this course allowing you to prepare for taught classes and sharpen your own research and critical skills.

Assessment

Assessment methods emphasise not just knowledge, but essential skills development too. You’ll be assessed using a range of techniques including exams, group projects, written assignments and essays, in-course assessment, group and individual presentations and reports.

Career opportunities

Graduates of the MA Advertising and Marketing can expect to have a wide and varied range of career opportunities in marketing communications agencies and in-house marketing departments.

Previous graduates have become brand managers, research managers, account executives, business development specialists, sales managers and even started their own businesses. Employers include marketing agencies within the advertising and communications sector, retailers, communications groups, commercial banks, education and recruitment agencies.

An increasing number of graduates are working within the rapidly expanding digital, direct and interactive marketing industry.

Careers support

Our dedicated Professional Development Tutor provides tailored academic and careers support to every student. This means you will develop the academic skills to successfully progress through the course, and also the professional skills you will need to secure employment and start a successful career.

You can expect support and guidance on career choices, help in identifying and applying for jobs, as well as one-to-one coaching on interpersonal and communication skills.

Read more about our careers support.



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The Advertising and Marketing MA degree focuses on the link between organisations and the customer. It will help you to develop a greater understanding of how to produce persuasive communications and give you a broader perspective on aspects of marketing communications. Read more
The Advertising and Marketing MA degree focuses on the link between organisations and the customer. It will help you to develop a greater understanding of how to produce persuasive communications and give you a broader perspective on aspects of marketing communications.

The course provides opportunities to work on live or near live projects so that students can gain further experience to assist them in the work place.

WHAT WILL I LEARN?

This course gives you the opportunity to:
-Develop both cognitive and practical skills in advertising and marketing
-Study a variety of advertising and marketing topics which includes creative development, copywriting, brand management and development, media consumption and selection and communications management
-Have the option of enrolling on the internship programme, providing the opportunity to undertake a workplace project on behalf of an organisation

At the start of the course all marketing students will study a common core:
-Consumer behaviour
-Principles of marketing
-Marketing communications
-Information acquisition and analysis

After this students will study specific modules. This provides an opportunity to select from a range of topics, including e-marketing and services marketing. So whether you are interested in strategy, internationalism, contemporary theory or communications, the Coventry University Business School postgraduate marketing suite offers you an outstanding opportunity to enhance your career prospects.

HOW WILL THIS COURSE ENHANCE MY CAREER PROSPECTS?

The MA Advertising and Marketing is suited to graduates seeking career development and opportunities in marketing agencies or marketing positions in organisations which include creative advertising development responsibilities. Previous graduates have secured exciting and rewarding positions in a wide variety of marketing areas such as brand management, creative advertising development working with the leading organisations worldwide such as Jaguar Landrover, Zurich and many others.

Accredited by The Chartered Institute of Marketing (CIM), this course is also mapped for maximum exemptions against the CIM Diploma in Professional Marketing. This means that you have the opportunity to work towards achieving the CIM Diploma in Professional Marketing while studying and may graduate with an enhanced qualification that is highly sought after by employers. Our students need only complete two units of the Diploma to gain the qualification in full.

With appropriate work experience you will be eligible for Associated/Member status from CIM and awarded designatory letters ACIM/MCIM. With this you will be well on your way to Chartered Marketer status, the mark of an up-to-date, qualified and experienced marketing professional (additional fees may apply).

WORK PLACEMENTS

As part of the Advertising and Marketing MA degree students have the option of enrolling on the internship programme. This module normally lasts between 8–12 weeks and provides students with an opportunity to undertake a workplace project on behalf of an organisation.

Coventry University Business School works closely with companies across the UK and Europe to offer a wide variety of internships.

Students must successfully meet the following assessment criteria:
-Academic: successful completion of all Semester 1 modules including research methods at the first attempt
-CV shortlisting: submit a CV which will be used for competitive shortlisting by the internship panel
-Presentation: prepare and successfully deliver a formal presentation
-Interview: interview with the University internship panel

After completing the Internship, you are required to write an extensive report based on the managerial and educational experience derived from the internship itself and present your findings to both the employers and academic staff.

GLOBAL LEADERS PROGRAMME

To prepare students for the challenges of the global employment market and to strengthen and develop their broader personal and professional skills Coventry University has developed a unique Global Leaders Programme.

The objectives of the programme, in which postgraduate and eligible undergraduate students can participate, is to provide practical career workshops and enable participants to experience different business cultures.

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This programme is accredited by the Chartered Insitute of Marketing and equips you with the skills to choose, design, implement and evaluate creative strategies for different audiences. Read more

This programme is accredited by the Chartered Insitute of Marketing and equips you with the skills to choose, design, implement and evaluate creative strategies for different audiences. This MSc gives you the opportunity to pitch ideas to creative agencies or businesses as part of live projects, giving you invaluable real-life experience. 

You gain the skills to select the appropriate media channels to communicate messages for the best impact with different target audiences.

With a firm grounding in general marketing principles, you will be uniquely placed to ensure that potential tensions between the creative and the practical are overcome to produce innovative solutions that meet budgets and timescales.

Study information

You will study the following modules

Semester 1

  • Marketing Management in Action
  • Buyer Behaviour and Ethics
  • Advertising Management

 Semester 2

  • Interactive IMC & Digital Marketing
  • Campaign and Media Planning

Optional modules

  • Events Marketing
  • Public Relations

 Semester 3

  • Research Project

You will develop key professional and research skills, as well as an understanding of ethical business practice. You will also undertake a final research project, which can be either a dissertation or a business-based project.

* All modules are subject to availability.

Future prospects

This programme helps prepare you for a career in a variety of areas, including advertising, marketing and public relations.

Careers support is available from the Student and Graduate Centre for Professional Success which is the central point of contact for connecting students and business.

Bringing together employability activities from across Hull University Business School, it offers support such as mentoring, CV writing workshops, and help with working with business through a year in industry or short-term internships and projects.



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Our CIM-accredited Marketing (Digital Marketing) MSc is designed for those seeking to develop their knowledge of digital marketing and e-commerce at an advanced level, preparing you for a career in marketing, advertising or social media. Read more

Our CIM-accredited Marketing (Digital Marketing) MSc is designed for those seeking to develop their knowledge of digital marketing and e-commerce at an advanced level, preparing you for a career in marketing, advertising or social media.

On the course, you will:    

  • Develop the skills and knowledge necessary to manage digital marketing campaigns within a modern marketing communications mix    
  • Examine the range of digital marketing channels and contextualise emerging digital marketing opportunities
  • Hear guest speakers from the digital marketing industry discuss best practice in email, mobile, social media, SEO and digital strategy.

Accredited by the Chartered Institute of Marketing (CIM), the world’s leading professional marketing body, this course progresses you towards Chartered Marketer status through exemptions from examinations of the institute.  

This course is part of our Marketing MSc programme. All students complete the same core modules to give you practical knowledge in key marketing subjects, then from the end of your first term you will be able to tailor your course to your interests or career aspirations through a choice of specialisms and option modules, or continue on a more generalist route with our Marketing MSc.

Course structure

The course is organised into three-hour blocks of teaching and seminar activities, which are based on specialist reading, research and case studies. Modules are assessed through essays, reports, group work, presentations and examinations.

All of our Marketing MSc courses share six core modules. This specialist route includes one subject-specific module (Digital Marketing), but also shares a range of optional modules which enable you to tailor the course to your own interests and career aspirations.

In the final phase of the course, you will complete a 15,000-word dissertation on a marketing topic of your choice, which will require you to make recommendations for real-life marketing practice. Throughout your dissertation, you will receive support from a supervisor who will help to guide you in your research.

Syllabus

You will learn through a combination of structured teaching and independent study and research. Modules will be assessed with a mixture of essays, reports, group work, presentations and examinations.

Students select six core modules and select one optional module.

Modules

  • Moving to Masters
  • Critical Developments in Marketing Theory and Practice
  • Marketing Planning and Strategy
  • Marketing Research I: quantitative methods
  • Marketing Research II: qualitative methods
  • Digital Marketing
  • Dissertation

One from:

  • International Marketing
  • Social Marketing
  • Behavioural Economics
  • Branding and Communications
  • New Product Development 

CIM

This course is accredited by the Chartered Institute of Marketing (CIM), the world's largest organisation for professional marketers. The CIM have awarded the course Multiple Award Pathway status, which means that you will have a number of exemptions from CIM qualifications.

CIM qualifications are highly sought after by employers and – alongside our Marketing MSc – will ensure that you are equipped with the best education for a successful marketing career.

CIM membership 

You will be entitled to free CIM affiliate-level membership, giving you access to a range of benefits and services. CIM membership is a clear demonstration of your commitment to ongoing professional development.

Membership benefits include:

  • The Marketer – the members' magazine
  • Studying Member e-news
  • Learning Zone website – study resources
  • Marketing library and online archive resources

You will also be able to take modules from your course that will help you gain the following CIM qualifications:

CIM Certificate in Professional Marketing

To obtain this certificate you will need to pass the CIM’s Integrated Communications module and one option module. You will be exempt from the CIM’s Marketing module.

CIM Diploma in Professional Marketing

To obtain the diploma you will need to pass the CIM’s Marketing Metrics module and one option module. *

CAM Diploma in Digital Marketing

To obtain the diploma you will need to take the Branding and Marketing Communications module and pass the CIM’s Digital Marketing Essentials module and one option module. You will be exempt from the Marketing and Consumer Behaviour module.

International Study Exchange 

Through our partnership with MIP Politecnico di Milano Graduate School of Business you have the opportunity to gain an international perspective to your studies. On our study exchange programme you would join MIP’s International Master in Multichannel Marketing Management course, which is taught in English.

You will be able to choose from a range of modules including Design & Marketing: the Italian way in different sectors including for example Design, Fashion and Furniture, Automotive, Wine and Sports Marketing. 

Careers and employability

Digital media and marketing has grown into a multi-billion pound industry. As demand for digital marketing has grown, so has the number of specialist digital jobs in companies and agencies. 

This course is ideal for potential marketing professionals and digital marketing specialists.

Graduates are likely to be able to choose from a wide variety of marketing careers, from those traditionally associated with marketing (such as advertising, direct marketing, event management, market research, public relations and sales) to specialist digital marketing roles such as: 

  • Analytics Manager
  • CRM (Customer Relationship Marketing) and email marketing Manager
  • Digital Agency Account Manager and Sales Director
  • Copywriter
  • Digital Marketing Manager and Web Manager
  • Ecommerce Manager
  • PPC (Pay Per Click) Search Manager
  • Search Manager / SEO (Search Engine Optimisation) Manager
  • Social Media Manager or Community Manager
  • Web Developer and Web Designer


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Our CIM-accredited Marketing (International Marketing) MSc is designed for those seeking to develop their knowledge of global and multi-cultural marketing – positioning you for a career in a multinational organisation. Read more

Our CIM-accredited Marketing (International Marketing) MSc is designed for those seeking to develop their knowledge of global and multi-cultural marketing – positioning you for a career in a multinational organisation.  

On the course, you will:

  • examine how cultural differences, new technologies and the rapid emergence of Brazil, Russia, China and India create opportunities and challenges·
  • develop your knowledge of both the theory and practice of marketing at an advanced level
  • gain an in-depth and critical understanding of research methodologies, and marketing planning and strategy

 Accredited by the Chartered Institute of Marketing (CIM), the world’s leading professional marketing body, this course progresses you towards Chartered Marketer status through exemptions from examinations of the institute.  This course is part of our Marketing MSc programme.

All students complete the same core modules to give you practical knowledge in key marketing subjects, then from the end of your first term you will be able to tailor your course to your interests or career aspirations through a choice of specialisms and option modules, or continue on a more generalist route with our Marketing MSc.

Course structure

The course is organised into three-hour blocks of teaching and seminar activities, which are based on specialist reading, research and case studies. Modules are assessed through essays, reports, group work, presentations and examinations.

All of our Marketing MSc courses share six core modules (Moving to Masters, Critical Developments in Marketing Theory and Practice, Marketing Planning and Strategy, Marketing Research I: quantitative methods, Marketing Research II: qualitative methods, and a dissertation).

This specialist route includes one subject-specific module (International Marketing), but also shares a range of optional modules which enable you to tailor the course to your interests and career aspirations.

In the final phase of the course, you will complete a 15,000-word dissertation on a marketing topic of your choice, which will require you to make recommendations for real-life marketing practice. Throughout your dissertation, you will receive support from a supervisor who will help to guide you in your research.

Syllabus

All students will study seven core modules. You will also select one option module, which will allow you to specialise in an additional strand of marketing.

Modules

  • Moving to Masters
  • Critical Developments in Marketing Theory and Practice
  • Marketing Planning and Strategy
  • Marketing Research I: Quantitative Methods
  • Marketing Research II: Qualitative Methods
  • International Marketing
  • Dissertation

One from:

  • Branding and Communications
  • Social Marketing
  • Behavioural Economics
  • Digital Marketing
  • New Product Development

Chartered Institute of Marketing

This course is accredited by the Chartered Institute of Marketing (CIM), the world's largest organisation for professional marketers. The CIM have awarded the course Multiple Award Pathway status, which means that you will have a number of exemptions from CIM qualifications.

CIM qualifications are highly sought after by employers and – alongside our Marketing MSc – will ensure that you are equipped with the best education for a successful marketing career.

CIM membership 

You will be entitled to free CIM affiliate-level membership, giving you access to a range of benefits and services. CIM membership is a clear demonstration of your commitment to ongoing professional development.

Membership benefits include:

  • The Marketer – the members' magazine
  • Studying Member e-news
  • Learning Zone website – study resources
  • Marketing library and online archive resources

You will also be able to take modules from your course that will help you gain the following CIM qualifications:

CIM Certificate in Professional Marketing

To obtain this certificate you will need to pass the CIM’s Integrated Communications module and one option module. You will be exempt from the CIM’s Marketing module.

CIM Diploma in Professional Marketing

To obtain the diploma you will need to pass the CIM’s Marketing Metrics module and one option module. *

CAM Diploma in Digital Marketing

To obtain the diploma you will need to take the Branding and Marketing Communications module and pass the CIM’s Digital Marketing Essentials module and one option module. You will be exempt from the Marketing and Consumer Behaviour module.

International Study Exchange 

Through our partnership with MIP Politecnico di Milano Graduate School of Business you have the opportunity to gain an international perspective to your studies. On our study exchange programme you would join MIP’s International Master in Multichannel Marketing Management course, which is taught in English.

You will be able to choose from a range of modules including Design & Marketing: the Italian way in different sectors including for example Design, Fashion and Furniture, Automotive, Wine and Sports Marketing. 

Careers and employability

A Marketing (International Marketing) MSc from Brighton Business School will help you to specialise and stand out in today's competitive job market. It will equip you with both the theoretical knowledge and practical skills necessary for a successful career.

The course has been designed for people wanting a successful and rewarding career in sectors such as:

  • advertising
  • branding
  • communications
  • creative and design
  • digital marketing
  • direct marketing
  • event management
  • market research
  • marketing (general)
  • media
  • product marketing
  • public relations
  • sales

The course is ideal preparation for continuing your study at MPhil or PhD level or working as a professional researcher in marketing.



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Our CIM-accredited Marketing (Social Marketing) MSc explores the nuances of marketing for the wider benefit of society, preparing you for a marketing career in the public sector, health authorities, not-for-profit organisations and social marketing consultancies in the UK and internationally. . Read more

Our CIM-accredited Marketing (Social Marketing) MSc explores the nuances of marketing for the wider benefit of society, preparing you for a marketing career in the public sector, health authorities, not-for-profit organisations and social marketing consultancies in the UK and internationally. 

On the course, you will:·    

  • understand how to use the motivations of target audiences when planning programmes to influence, and ultimately change, behaviour     
  • develop your knowledge of both the theory and practice of marketing at an advanced level    
  • gain an in-depth and critical understanding of research methodologies, and marketing planning and strategy 

This course is part of our Marketing MSc programme. All students complete the same core modules to give you practical knowledge in key marketing subjects, then from the end of your first term you will be able to tailor your course to your interests or career aspirations through a choice of specialisms and option modules, or continue on a more generalist route with our Marketing MSc.

Course structure

The course is organised into three-hour blocks of teaching and seminar activities, which are based on specialist reading, research and case studies. Modules are assessed through essays, reports, group work, presentations and examinations.

All of our Marketing MSc courses share six core modules (Moving to Masters, Critical Developments in Marketing Theory and Practice, Marketing Planning and Strategy, Marketing Research I: quantitative methods, Marketing Research II: qualitative methods, and a dissertation).

This specialist route includes one subject-specific module (Social Marketing), but you can also select from a range of optional modules which enable you to tailor the course to your interests and career aspirations.

In the final phase of the course, you will complete a 15,000-word dissertation on a marketing topic of your choice, which will require you to make recommendations for real-life marketing practice. Throughout your dissertation, you will receive support from a supervisor who will help to guide you in your research.

Syllabus

All students will study seven core modules. You will also select one option module, which will allow you to specialise in an additional strand of marketing.

Modules

  • Moving to Masters
  • Critical Developments in Marketing Theory and Practice
  • Marketing Planning and Strategy
  • Marketing Research I: quantitative methods
  • Marketing Research II: qualitative methods
  • Social Marketing
  • Dissertation

One from:

  • International Marketing
  • Branding and Communications
  • Behavioural Economics
  • Digital Marketing
  • New Product Development

Chartered Institute of Marketing

This course is accredited by the Chartered Institute of Marketing (CIM), the world's largest organisation for professional marketers. The CIM have awarded the course Multiple Award Pathway status, which means that you will have a number of exemptions from CIM qualifications.

CIM qualifications are highly sought after by employers and – alongside our Marketing MSc – will ensure that you are equipped with the best education for a successful marketing career.

CIM membership 

You will be entitled to free CIM affiliate-level membership, giving you access to a range of benefits and services. CIM membership is a clear demonstration of your commitment to ongoing professional development.

Membership benefits include:

  • The Marketer – the members' magazine
  • Studying Member e-news
  • Learning Zone website – study resources
  • Marketing library and online archive resources

You will also be able to take modules from your course that will help you gain the following CIM qualifications:

CIM Certificate in Professional Marketing

To obtain this certificate you will need to pass the CIM’s Integrated Communications module and one option module. You will be exempt from the CIM’s Marketing module.

CIM Diploma in Professional Marketing

To obtain the diploma you will need to pass the CIM’s Marketing Metrics module and one option module. *

CAM Diploma in Digital Marketing

To obtain the diploma you will need to take the Branding and Marketing Communications module and pass the CIM’s Digital Marketing Essentials module and one option module. You will be exempt from the Marketing and Consumer Behaviour module.

Teaching excellence

Most of our tutors worked in industry before joining the university and continue to consult for corporate firms, which allows them to integrate the latest commercial developments into our courses. They are also active researchers at the forefront of marketing theory.

Industry representatives advise on the content and development of our courses and contribute to teaching as guest lecturers. Their talks help to bring classroom theory to life by sharing real-world case studies, results and pitfalls.

You will learn transferable skills in research, presentations, group work and conflict resolution, all of which are highly sought after in today's highly competitive job market.

Class sizes are small enough for there to be a personal and friendly atmosphere where staff know students by name and can closely monitor their progress.

Careers and employability

A Marketing (Social Marketing) MSc from Brighton Business School will help you to specialise and stand out in today's competitive job market. It will equip you with both theoretical knowledge and practical skills necessary for a successful career in marketing.

The course has been designed for people wanting a successful and rewarding careers in sectors such as:

  • advertising
  • branding
  • communications
  • creative and design
  • digital marketing
  • direct marketing
  • event management
  • market research
  • marketing (general)
  • media
  • product marketing
  • public relations
  • sales.

The course is ideal preparation for continuing your study at MPhil or PhD level or working as a professional researcher in marketing.



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From analysing the theories of intellectual heavyweights such as Foucault and Bourdieu, to unpicking a global campaign, explore the hinterland between the big three promotional professions and the media and society on this innovative MA. Read more

From analysing the theories of intellectual heavyweights such as Foucault and Bourdieu, to unpicking a global campaign, explore the hinterland between the big three promotional professions and the media and society on this innovative MA.

Right now the roles within public relations, advertising and marketing are converging. So this MA isn’t about studying ads – it’s about becoming a professional who can understand the dynamics of power that exist between these professions, and critically intervene in today’s media landscape. 

At its core this masters looks at how we can better serve society by improving communications across these disciplines, and how we can develop as professionals who can adapt within a challenging media world. You’ll learn how to reflect on the intellectual theories of the past and apply them to the present, so you plan the first decade of your career.

The questions we explore

We want you to understand the power struggles that exist between these three professions so we look at public relations, advertising and marketing as inter-related disciplines, drawing on theoretical and professional debates around issues such as globalisation and homogenised consumption. We also discuss current industry expectations looking at the crossovers that exist between creativity, management and strategy.

We’ll tackle some of the big things that are changing when it comes to the way the world works - aspects such as globalisation, the control of knowledge, digital technologies, and the way content is created. You’ll also get an introduction to media and cultural theory, which lies at the intersection between the promotional professions, media and society.

The processes we use

This is a theory-based programme, but it also offers vocational elements, so you can take practice-based options in subjects ranging from online journalism and social media campaigning, to design methods and media law and ethics. You'll also get the latest insights from industry professionals across a range of sectors through our visiting speaker series in the Spring.

The approach we take

We take fields such as sociology, anthropology media and cultural studies to understand how public relations, advertising and marketing get together, where they overlap and where the tensions lie. This means we might take an anthropological perspective on how the promotional professions work together to develop a product – not just in terms of its messaging – but in terms of how it was conceived and came to market in the first place.

It’s important to mention that this isn’t a business studies-style MA; it’s a rigorous, academic programme investigating promotional workers and their use of media in today’s campaigns and debates. 

Modules & structure

Throughout the core components of the degree, you'll examine the very wide range of ways in which public relations, advertising and marketing is represented in society, together with the skills and techniques enacted by practitioners in their day-to-day roles. You will be encouraged to develop your critical and analytical skills, but also to think creatively and become more confident in your aesthetic judgment.

Goldsmiths prides itself on its innovative and critical approach, and you will be encouraged to immerse yourself in its wider intellectual environment in order to deepen your understanding of the cultural infrastructure surrounding branding and promotional media.

Core modules

Option modules

We offer a wide range of option modules each year. Below are some examples of modules that are currently running. For a full list, please contact the Department of Media and Communications.

Assessment

The MA is assessed primarily through coursework essays and written projects. Practical modules may require audiovisual elements to be submitted. It will also include a dissertation of approximately 12,000 words.

Skills & careers

From account executives to digital copywriters and from product managers to media planners and sponsorship coordinators, our graduates enhance their careers by working across disciplines, across countries, and across everything from social media and content generation, from sponsorship and events marketing, to corporate communications or government communications.

Find out more about employability at Goldsmiths



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Our CIM-accredited Marketing MSc develops your understanding of marketing from a strategic perspective, with specialisms available in Digital Marketing, Branding and Communications, Social Marketing and International Marketing. Read more

Our CIM-accredited Marketing MSc develops your understanding of marketing from a strategic perspective, with specialisms available in Digital Marketing, Branding and Communications, Social Marketing and International Marketing.

Using a mix of lectures, practical experience from live client projects and case studies our course will prepare you for a career in marketing. You will learn about both the theory and practice of marketing at an advanced level, and cover topics such as research methodologies, marketing planning and strategy. 

At the end of the first term, you will also have the option to specialise in one of four areas:

Accredited by the Chartered Institute of Marketing (CIM), the world’s leading professional marketing body, this course progresses you towards Chartered Marketer status through exemptions from examinations of the institute.  

Course structure

The course is organised into three-hour blocks of teaching and seminar activities, which are based on specialist reading, research and case studies. Modules are assessed through essays, reports, group work, presentations and examinations.

In the final phase of the course, you will complete a 15,000-word dissertation on a marketing topic of your choice, which will require you to make recommendations for real-life marketing practice. Throughout your dissertation, you will receive support from a supervisor who will help to guide you in your research.

Syllabus

All students will study six core modules including a masters transition module and a dissertation. Optional modules will allow you to specialise in the areas of marketing that interest you most.

Modules

  • Moving to Masters
  • Critical Developments in Marketing Theory and Practice
  • Marketing Planning and Strategy 
  • Marketing Research I: quantitative methods
  • Marketing Research II: qualitative methods
  • Dissertation

Two from:

  • International Marketing 
  • Branding and Communications 
  • Social Marketing 
  • Behavioural Economics 
  • Digital Marketing 
  • New Product Development

Chartered Institute of Marketing

This course is accredited by the Chartered Institute of Marketing (CIM), the world's largest organisation for professional marketers. The CIM have awarded the course Multiple Award Pathway status, which means that you will have a number of exemptions from CIM qualifications.

CIM qualifications are highly sought after by employers and – alongside our Marketing MSc – will ensure that you are equipped with the best education for a successful marketing career.

CIM membership 

You will be entitled to free CIM affiliate-level membership, giving you access to a range of benefits and services. CIM membership is a clear demonstration of your commitment to ongoing professional development.

Membership benefits include:

  • The Marketer – the members' magazine
  • Studying Member e-news
  • Learning Zone website – study resources
  • Marketing library and online archive resources

You will also be able to take modules from your course that will help you gain the following CIM qualifications:

CIM Certificate in Professional Marketing

To obtain this certificate you will need to pass the CIM’s Integrated Communications module and one option module. You will be exempt from the CIM’s Marketing module.

CIM Diploma in Professional Marketing

To obtain the diploma you will need to pass the CIM’s Marketing Metrics module and one option module. *

CAM Diploma in Digital Marketing

To obtain the diploma you will need to take the Branding and Marketing Communications module and pass the CIM’s Digital Marketing Essentials module and one option module. You will be exempt from the Marketing and Consumer Behaviour module.

Teaching excellence

Most of our tutors worked in industry before joining the university and continue to consult for corporate firms, which allows them to integrate the latest commercial developments into our courses. They are also active researchers at the forefront of marketing theory.

Industry representatives advise on the content and development of our courses and contribute to teaching as guest lecturers. Their talks help to bring classroom theory to life by sharing real-world case studies, results and pitfalls.

You will learn transferable skills in research, presentations, group work and conflict resolution, all of which are highly sought after in today's highly competitive job market.

Class sizes are small enough for there to be a personal and friendly atmosphere where staff know students by name and can closely monitor their progress.

Careers and employability

A Marketing MSc from Brighton Business School will help you to specialise and stand out in today's competitive job market. It will equip you with both the theoretical knowledge and practical skills necessary for a successful career.

The course has been designed for people wanting a successful and rewarding career in sectors including advertising, branding, communications, digital marketing, direct marketing, event management, public relations and sales.

The course is also ideal preparation for continuing your study at MPhil or PhD level or working as a professional researcher in marketing.

Previous graduates have started successful careers with the following companies:

  • Product Manager for Astra Zeneca, Milan
  • Brand manager for Campari, Switzerland
  • Account Executive for Blaze Communications, UK
  • Marketing Manager for Mitchells and Butlers, UK
  • Marketing Manager for Cartier, Taiwan
  • Brand Manager for L'Oreal, Greece.

By the time you graduate, you will be equipped with the skills to think and act independently, and to arrive at considered judgements and decisions in co-operation with others. You will be able to interpret information, data and ideas to produce creative solutions to problems and identify market opportunities.



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Our course is designed to update your knowledge and enhance your understanding of the principles and theories underlying effective marketing practice and provide you with leading edge contemporary marketing skills. Read more

Why take this course?

Our course is designed to update your knowledge and enhance your understanding of the principles and theories underlying effective marketing practice and provide you with leading edge contemporary marketing skills. You will explore this dynamic and challenging field to an advanced level.

What will I experience?

On this course you can:

Benefit from advice and interaction with our many professional visiting speakers
Apply live case studies to your coursework through the wide links we have with companies and organisations
Work in teams on the Market2win simulation software gaining invaluable experience of strategic marketing decision-making

What opportunities might it lead to?

The Chartered Institute of Marketing (CIM) is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners. The University of Portsmouth has joined forces with CIM to give students the opportunity to gain professional qualifications through CIM Graduate Gateway. Those graduating with a mark of 50% or more will be exempted from the Strategic Marketing module in the CIM Level 6 Professional Diploma in Marketing for a period of three year following graduation. CIM qualifications are highly sought after by employers, and map alongside our own degrees which ensures you have best opportunities for a successful marketing career.

This course aims to enhance your career prospects and prepare you for roles in marketing and marketing-related functions.

Here are some routes our graduates have pursued:

Business development
Direct marketing
Marketing research
Digital marketing
Marketing communications
Sales

Module Details

The MA Marketing course at Portsmouth Business School aims to make you highly employable in the field of marketing. You will develop advanced marketing knowledge and skills and also develop skills in critical appraisal, team working, debating, writing, research and giving presentations.

In the first teaching block you will critically examine the fundamental concepts and practices of marketing. Alongside this you will explore the tools and techniques used by marketing departments in business analysis and research.

In the second teaching block you will interact with senior marketing practitioners and explore contemporary issues in marketing such as digital marketing and the impact of social media, sustainability, crisis management and the relationship between marketing and sales.

Alongside this you will examine how marketers can offer shareholder value by developing customer relationships and managing brands for value, and you will gain invaluable experience of strategic marketing decision-making by using the Market2win simulation software.

The culmination of your Master's course will be either a Dissertation or a Critical Marketing Study.

Here are the units you will study:

Essentials of Marketing: This unit explores the fundamental concepts and practices of marketing, which include:

Business orientations
Macro and micro marketing environments
Segmentation, targeting and positioning
Marketing planning and research
Consumer and organisational behaviour
Tools, media and content
Marketing across borders
Ethics and marketing

Marketing Analysis and Decision: This unit is designed to provide you with a foundation in the tools and techniques used by marketing departments in business analysis and research. It will include:

Business finance for marketing
Marketing metrics
Marketing planning
Marketing information systems
Marketing research
Customer relationship management (CRM)

Contemporary Issues in Marketing: This unit is largely delivered by senior marketing practitioners who will expose you to Contemporary and often controversial issues that organisations are grappling with in the real world. Topics may include:

Digital marketing
Managing innovation
Globalisations of SMEs
Integration of sales and marketing
Sustainability and marketing

Strategic Marketing Management: This unit focuses on the strategic role of marketing in delivering value to stakeholders. You will examine:

Marketing and shareholder value
Customer relationships
Growth strategies
Competing for organisational resources
Managing products and brands for value
Value-based pricing
Innovation

Dissertation: a substantial piece of independent research drawing on secondary and primary data

or

Critical Marketing Study: requiring evaluation of an organisation's marketing activities using secondary sources only.

You will be provided with extensive support in research methods, and a supervisor to guide you, as you complete your Dissertation or Critical Marketing Study.

Programme Assessment

You will experience a range of stimulating teaching methods including tutor-led presentation of material, case study analyses, student presentations, computer-based simulation group work and in-class discussion. You will also be encouraged to read widely and critically evaluate academic and practical materials.

You will be assessed throughout the course by means of coursework assignments and examinations. Here’s how:

Group work
Presentations
Essays
Case study analysis or reports
Closed or open book exams

Student Destinations

This course will provide you with credibility in a highly competitive field and the confidence you will need to obtain the most sought-after roles. In particular, it demonstrates a commitment to marketing and an expertise in the field, immediately enhancing your career prospects.

You will be qualified to enter a wide range of marketing-related jobs. Previous graduates have been successful in securing roles in a variety of organisations, including advertising, financial services, airlines, manufacturing, textiles and market research.

If you are already employed in marketing positions, you will find this course enhances your promotion prospects and provides a stepping stone to more senior positions.

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Explore Emerson's Graduate Programs. In our social media and mobile-driven world, data and digital marketing have never been more vital. Read more

Explore Emerson's Graduate Programs

In our social media and mobile-driven world, data and digital marketing have never been more vital. Enroll in our Digital Marketing and Data Analytics online master's program to gain critical, in-demand skills and advance your marketing career. With courses in digital campaigns, branding, web and predictive analytics, social and mobile marketing, customer segmentation, and more, graduates of this program develop the digital and analytic skills you need to compete in today's insight­-driven market.

In this program, you will learn how to:

  • Design mobile-friendly marketing programs focused on user experience
  • Implement digital storytelling and content marketing strategies that connect consumers with brands
  • Use web and social media analytic tools to evaluate online interactions to generate consumer leads
  • Incorporate best practices for digital campaign testing and measurement

The 32-credit program can be completed in one year for students choosing to take the accelerated course schedule, or in a 16-month or longer period. The program is designed to be flexible, meeting the needs of working professionals.

Ready to advance your career in digital marketing and analytics? Apply to our online graduate program in Digital Marketing and Data Analytics today.

The MA in Digital Marketing and Data Analytics can also be completed as individual certificate programs. Student have the opportunity to develop critical skills through our 16-credit graduate certificates in Digital Marketing or Data Analytics.

Program Details

Our expertly designed online curriculum empowers working professionals to advance their careers in the areas of digital marketing and data analytics. According to the U.S. Bureau of Labor Statistics, the demand for advertising and marketing managers will grow by 9% over a 10-year span. With a balanced curriculum of digital-centric marketing and omni-channel customer analytics courses, graduates of the program develop digital and analytic skills that are necessary to compete in today's dynamic insight-driven marketing environment. 

You can complete our 32 credit program entirely online. The program curriculum is made up of four classes (16 credits) for Digital Marketing and four classes (16 credits) for Data Analytics. The online environment provides the flexibility to meet the needs of busy working professionals. Students can choose to take between 1-3 classes a semester and can complete the program in as little as 1-year with our accelerated option.

The program allows students who are eager to gain critical, in-demand digital marketing or data analytics skills to choose one of our 16 credit certificate options. Upon completion of a certificate, students have the option to apply to continue and complete the full degree program. The certificate program is made up of the 4 Digital Marketing or Data Analytics courses.

Learning Outcomes

The student learning outcomes of the Digital Marketing and Data Analytics program balance the priorities of both digital marketing and data analytics. Students will be able to:

Digital Marketing

  • Develop targeted, customer-centric digital marketing campaigns across a range of digital interfaces
  • Design marketing programs that account for the unique user experience needs of mobile consumers
  • Implement digital storytelling and content marketing strategies that connect consumers with brands across all major social media platforms
  • Use their knowledge of digital consumer behaviors and trends to design marketing programs that motivate consumers to engage and remain loyal to a brand

Data Analytics

  • Develop consumer personas and segments that provide the framework to deploy targeted and personalized marketing treatments
  • Build predictive models that forecast individual consumer behaviors and enable proactive marketing communications
  • Use web and social media analytic tools to evaluate online interactions and identify new opportunities to generate consumer leads and build even stronger customer relationships
  • Incorporate best practice digital campaign testing and measurement approaches that accurately assess the ROI of marketing investments

Emerson Advantage

Drawing upon Emerson's longstanding expertise in strategic communication, the Department of Marketing Communication has created a unique online master's program that equips working professionals with the cross-functional skills required to be successful in today's insight-driven marketing environment.

Our online learning and collaboration platform offers a student-centric learning experience. Enrollment in each course is capped at 20 to maintain a low student-to-faculty ratio. Smaller class sizes promote interactive learning and stimulating discussions with peers and faculty.

Students in this program are exposed to industry leading analytics software such as SAS Studio, SAS Enterprise Miner, Google Analytics, and social analytics platforms to acquire the skills to turn data into valuable insights that support better decision-making across myriad business applications.



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Marketing communications covers the selection and application of the main communication tools available to an organisation in pursuit of its marketing goals. Read more

Marketing communications covers the selection and application of the main communication tools available to an organisation in pursuit of its marketing goals. This work is often carried out by specialist agencies, and involves both strategic thinking and the development of creative solutions. It calls for a blend of research-based knowledge with the practice of high-level, often extremely creative, skills. The course includes a study of the tools that underpin the development of a marcomms strategy and the media platforms to deliver a marcomms campaign.

As part of the course, you will have the opportunity to study digital marketing, which makes up the syllabus for the Professional Diploma in Digital Marketing. This will prepare you to take the Diploma exams after your MA if you so wish.

The course covers the main marketing communication techniques. It provides you with a sufficient foundation in marketing to enable you to work easily with people involved throughout the marketing management process. The ultimate aim of the course is to enhance individual career advancement prospects through knowledge of how to apply academic learning to best marketing communications practice.

A highlight for many students is the residential at a Cambridge college and talks from practitioners and alumni organised throughout the course which provide an opportunity for networking and extending learning in new environments. 

Course structure

The following modules are indicative of what you will study on this course. 

Year long module

In semester one you will study the underpinning concepts and strategies for marketing communications.

Semester one modules

In semester two you will study in greater depth the tools and media platforms for marketing communications. The January cohort will begin these modules during the summer school.

Semester two modules

Professional association

This course is accredited by the Digital Marketing Institute (DMI).

Internships

All students on our full-time Business Masters courses can apply to undertake the PG/MBA Internship Programme, which forms part of the Reflective Practitioner Module.

The internship allows you to test drive a career and explore one of your career interests before you complete your Postgraduate studies!

Completing an 8-12 week accredited internship helps students gain invaluable work experience. This fantastic work experience can be taken in addition to option modules. Students are responsible for finding their own internship with the support of the Business Experience Team.

To express an interest in the module, students must submit a completed application form and a copy of their updated CV. This will give students membership a dedicated website that offers exclusive access to internship vacancies, one to-one CV guidance appointments, mock interviews, employability workshops and much more.

Students can apply to London-based organisations and have the flexibility to take their internship in the summer period or alongside their studies.

Every year we receive very positive feedback from both postgraduate students and employers and expect that the internship programme will continue to remain popular amongst our students.

Find out about postgraduate internships 

Career path

As a Marketing Communications postgraduate, you can look forward to excellent career prospects in both specialist agencies and within in-house marketing departments.

Past students have gone on to successful careers in advertising, public relations, brand management, direct and interactive marketing, sales promotion, market research and data manipulation.

With the MA Marketing Communications, you'll be particularly well-placed to pursue opportunities with organisations that require marketing specialists with the ability to think strategically and develop creative solutions.

The Chartered Institute of Marketing's Introductory Certificate gives you CIM membership during your MA qualification.



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ESCP Europe's MSc in Marketing & Creativity is an 18-month programme taught in English at our. London. and. Paris. campuses. Its groundbreaking curriculum integrates traditional. Read more

ESCP Europe's MSc in Marketing & Creativity is an 18-month programme taught in English at our London and Paris campuses. Its groundbreaking curriculum integrates traditional lectures and creative seminars, as well as a professional internship, thesis, direct experience in a developing market, and consultancy project for a corporate client.


The application process for the January 2019 intake of the MSc in Marketing & Creativity is now open! Click here to begin yours

Choose "Master - Master of Sciences" in the "Admission" section after having created your account.

Aimed at postgraduates holding Honours degrees in any discipline, the MSc in Marketing and Creativity course offers all the elements of a high-level MSc programme and an innovative approach which places creativity at its very core. Our graduates excel in their subsequent dynamic careers by learning to unleash the value of creativity both in themselves and in those around them.

The creativity element is infused throughout the MSc in Marketing and Creativity's 18-month programme and reflected in the illustrative cases and best practices from the creative industries. Specialist seminars on fashion, design, architecture, film, music, language, art, theatre and advertising are built in throughout thanks to our partnerships with UK and European beacons of creativity. Students benefit from studying in both London and Paris, two of the world's recognised centres of creative excellence, as well as from the support of the School's outstanding world-class faculty.

By pairing this unique focus with almost 200 years of expertise, we provide MMK students with one of the most striking, thought-provoking and – above all – career-broadening Marketing masters currently available.

Please note, the MSc in Marketing and Creativity programme is taught entirely in English and has only one intake per year (January).

Is our MSc in Marketing and Creativity right for you?

Yes, if you are a looking for:

  • an accredited generalist postgraduate marketing programme that places the value of creativity at the centre of marketing practice
  • a ground-breaking programme that brings together creative minds to teach a fresh approach to marketing
  • a practical programme in which you launch your future career with support from a network of creative professionals
  • an insightful programme based on decades of experience in teaching marketing at the postgraduate level by a world-class faculty
  • an innovative programme that reflects the most up-to-date thinking in marketing so you can run ahead of the curve in this fast-changing field
  • an international programme that brings together perspectives and experiences from across Europe
  • a value-focused programme that lets you enhance your creative talents to develop outstanding skills and mindset for a successful marketing career

There are many Masters in Marketing out there, but there are none quite as innovative as ESCP Europe's MSc in Marketing and Creativity. We look forward to your application!

Key Features

With its focus on creativity, the programme integrates a strong core curriculum in marketing with practical applications, highly relevant cases, best practice examples and an exploration of creative disciplines. It features:

  • An eight-month taught course (January to October) with a practical approach to marketing and creativity. (Please note that including internship and thesis portions, the programme's length is 18 months in total.)
  • Seminars offered in conjunction with our partners in leading creative fields
  • Opportunities to attend seminars on one or more of the other ESCP Europe campuses
  • A supervised team-based marketing consultancy project
  • The support of our London and Paris-based marketing faculty, careers services, network of corporate partners and alumni
  • A (minimum) 16-week individual internship
  • A professional research thesis
  • A unique approach to education that we like to call 'Not By The Book'.
  • Read more about our highly successful techniques


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The MSc in Strategic Marketing is designed to provide you with the foundation for a successful career in marketing. Read more
The MSc in Strategic Marketing is designed to provide you with the foundation for a successful career in marketing.

You will study modules which cover the fundamentals of marketing including strategic marketing management, behavioural aspects of marketing, research in strategic marketing, integrated marketing communications, measuring marketing effectiveness, marketing and society, international marketing and digital media marketing.

Once you have completed the taught modules you will embark upon a Marketing Project working with a real organisation. The Marketing Project gives you the chance to apply the knowledge and skills gained in the taught modules to address a live marketing issue and to present possible solutions.

The course is designed to be relevant to a wide range of students from both developed and developing countries with career aspirations in a wide variety of marketing situations.

It provides you with expertise in all aspects of strategic marketing and is excellent preliminary training for those who wish to pursue further research for a PhD with a view to an academic or similar research-orientated career.

This degree programme is accredited by the Chartered Institute of Marketing (CIM) for the CIM Dual Award. Students graduating successfully from Business Management (Marketing) are entitled to attain the CIM Professional Diploma in Marketing by studying for and passing two CIM assessments instead of the four normally required.

Distinctive features:

• You will be part of a community which is committed to delivering social improvement alongside economic development in the world’s first Public Value Business School.

• You will study at a Business School ranked 1st in the UK for research environment and 6th for research excellence (REF 2014).

• You will be a student of the only business school in Wales accredited by AACSB international (and one of only 5% worldwide).

• A live Marketing Project working with an organisation gives you the chance to apply their knowledge and skills to a real-life marketing issue.

Structure

The programme has two academic stages, leading to the award of a Master’s Degree. The programme is for full-time students and runs for one calendar year.

• Stage 1 consists of eight modules (120 credits in total).
• Stage 2 consists of a Marketing Project of 60 credits.

This course is taught from September to June and you will take a range of core modules.

Upon successful completion of the taught phase you will proceed to the Marketing Project which takes the place of a traditional dissertation.

The Marketing Project aims to integrate and apply core marketing course concepts, skills and techniques holistically, experientially and in a self-guiding context in order to construct and present a complete marketing project report for an organisation based on a defined brief.

Core modules:

Strategic Marketing Management
Behavioural Aspects of Marketing
Research in Strategic Marketing
Integrated Marketing Communications
Digital Media Marketing
Measuring Marketing Effectiveness
Marketing and Society
International Marketing
Project

Methods of teaching

Most modules involve a mixture of lectures and small group teaching (called classes, seminars, workshops or tutorials).

In a lecture, the lecturer will mainly be giving an overview of a particular aspect of the module content (as well as opportunities for you to ask questions and be reflective), while in classes and workshops you will have an opportunity to practice techniques, discuss ideas, apply concepts and consolidate your understanding in the topic

Support

You will be allocated a personal tutor at the beginning of your studies. Normally, your personal tutor will teach on your own degree course and you will keep the same personal tutor throughout your course.

Your personal tutor will be able to give you advice on academic issues, including module choice and assessment. If you encounter any problems which affect your studies, your personal tutor should always be your first point of contact; she/he will be able to put you in touch with the wide range of expert student support services provided by the University and the Students' Union as appropriate. You are required to meet with your personal tutor at three points during each academic year but you are also encouraged to get in touch with them at any other point if you need help or advice.

For day-to-day information, the staff of our Postgraduate Student Hub are available, in person, by telephone or by email, from 8am to 6pm each weekday during term time to answer your questions.

Feedback

We’ll provide you with regular feedback on your work. This comes in a variety of formats including oral feedback, personalised feedback on written work, and generic written feedback.

You will be given general feedback in relation to examinations following all examination periods and you will be able to discuss your overall performance with your personal tutor.

When undertaking the dissertation/project you are expected to meet regularly with your supervisor to review progress and discuss any questions. Your supervisor will be able to provide feedback on your research plan and drafts of your work as you progress.

Assessment

Assessment methods vary from module to module but, across your degree scheme as a whole, you can expect a mixture of exams, coursework, essays, practical work, presentations, and individual and group projects.

Career prospects

This MSc aims to offer knowledge and expertise for a career in marketing in the UK or overseas in industry, commerce or the public sector, or to pursue further research for a PhD.

Graduates from this course have gone on to careers in digital marketing, tourism marketing, advertising, product development marketing, customer relationship management, etc.

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Branding is one of the most important aspects of marketing. This course is designed for those seeking to develop a specialist understanding of brand management and communications. Read more

Branding is one of the most important aspects of marketing. This course is designed for those seeking to develop a specialist understanding of brand management and communications. If you want to kick-start a career in one of these exciting fields, this is the course for you.

Communications contribute to the competitive advantage of a business through differentiation and building brand value and equity. This degree will introduce you to the various tools businesses use - including advertising, promotion and PR to communicate with target markets.

The degree develops your knowledge of both the theory and practice of marketing at an advanced level. It will provide you with an in-depth and critical understanding of research methodologies, as well as marketing communications planning and strategy.

You will critically analyse real world branding and develop a marketing communications strategy for a real client. This will provide you with the commercial marketing experience that employers are looking for.

Course structure

The course is organised into three-hour blocks of teaching and seminar activities, which are based on specialist reading, research and case studies. Modules are assessed through essays, reports, group work, presentations and examinations.

All of our Marketing MSc courses share six core modules (Moving to Masters, Critical Developments in Marketing Theory and Practice, Marketing Planning and Strategy, Marketing Research I: quantitative methods, Marketing Research II: qualitative methods, and a dissertation).

This specialist route includes one subject-specific module (Branding and Communications), but also shares a range of optional modules which enable you to tailor the course to your interests and career aspirations.

In the final phase of the course, you will complete a 15,000-word dissertation on a marketing topic of your choice, which will require you to make recommendations for real-life marketing practice. Throughout your dissertation, you will receive support from a supervisor who will help to guide you in your research.

Syllabus

All students will study six core modules including a masters transition module and a dissertation. You will also choose an option module to study. This will allow you to specialise in the areas of the course that interest you the most.

Modules

  • Moving to Masters
  • Critical Developments in Marketing Theory and Practice
  • Marketing Planning and Strategy 
  • Marketing Research I: Quantitative Methods
  • Marketing Research II: Qualitative Methods
  • Branding and Communications
  • Dissertation

One from:

  • International Marketing 
  • Social Marketing 
  • Behavioural Economics 
  • Digital Marketing 
  • New Product Development

Chartered Institute of Marketing

This course is accredited by the Chartered Institute of Marketing (CIM), the world's largest organisation for professional marketers. The CIM have awarded the course Multiple Award Pathway status, which means that you will have a number of exemptions from CIM qualifications.

CIM qualifications are highly sought after by employers and – alongside our Marketing MSc – will ensure that you are equipped with the best education for a successful marketing career.

CIM membership 

You will be entitled to free CIM affiliate-level membership, giving you access to a range of benefits and services. CIM membership is a clear demonstration of your commitment to ongoing professional development.

Membership benefits include:

  • The Marketer – the members' magazine
  • Studying Member e-news
  • Learning Zone website – study resources
  • Marketing library and online archive resources

You will also be able to take modules from your course that will help you gain the following CIM qualifications:

CIM Certificate in Professional Marketing

To obtain this certificate you will need to pass the CIM’s Integrated Communications module and one option module. You will be exempt from the CIM’s Marketing module.

CIM Diploma in Professional Marketing

To obtain the diploma you will need to pass the CIM’s Marketing Metrics module and one option module. *

CAM Diploma in Digital Marketing

To obtain the diploma you will need to take the Branding and Marketing Communications module and pass the CIM’s Digital Marketing Essentials module and one option module. You will be exempt from the Marketing and Consumer Behaviour module.

Careers and employability

A Marketing (Branding and Communications) MSc from Brighton Business School will help you to specialise and stand out in today's competitive job market. It will equip you with both the theoretical knowledge and practical skills necessary for a successful career.

The course has been designed for people wanting a successful and rewarding career in sectors including advertising, branding, communications, digital marketing, direct marketing, event management, public relations and sales.

The course is also ideal preparation for continuing your study at MPhil or PhD level or working as a professional researcher in marketing.

Previous graduates have started successful careers with the following companies:

  • Product Manager for Astra Zeneca, Milan
  • Brand manager for Campari, Switzerland
  • Account Executive for Blaze Communications, UK
  • Marketing Manager for Mitchells and Butlers, UK
  • Marketing Manager for Cartier, Taiwan
  • Brand Manager for L'Oreal, Greece


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The Advertising Account Management program prepares you for a successful career in the client service area of the advertising and marketing and communications industry. Read more
The Advertising Account Management program prepares you for a successful career in the client service area of the advertising and marketing and communications industry.

If you like creating, planning, managing and working in collaborative teams, this Account Management program is for you. Because the advertising industry needs specialized account managers who understand the full scope of the industry, the courses in this offering cover areas such as:
-Advertising
-Digital, mobile and social media platforms
-Event marketing
-Direct marketing
-Management of integrated communications plans from inception to final production

Not only does a team of seasoned advertising professionals teach and mentor you as you acquire new skills and confidence for the industry, but you also have the opportunity to apply your knowledge in the real world. The Advertising Account Management program at Centennial College is the only post-graduate offering of its kind in Canada to offer a full 14-week field placement in the advertising and marketing communications industry.

During your field placement, you obtain knowledge of the day-to-day operations of account management and gain hands-on experience that you can highlight in your portfolio and on your resume. Many students have been offered full time or contract positions during their field placement.

Career Opportunities

Companies that have hired graduates of this School of Communication, Media and Design program include: Agency 59, Anderson DDB, Anomaly, BBDO/Proximity, Canadian Tire, Cossette Communications, Cundari, Draftfcb, J. Walter Thompson, Juniper Park, Leo Burnett, MacLaren McCann, Saatchi & Saatchi, and Young & Rubicam.

Program Highlights
-This Account Management program gives you the opportunity to turn your degree or diploma into a practical way to enter the advertising industry.
-Faculty members have industry experience and can help you to connect with the industry by tapping into their network of professional contacts.
-Industry-equivalent computer software and media planning/research systems are utilized throughout many of your courses.
-Opportunity to work at Tilt — a student-run communications agency — provides an excellent opportunity to gain real experience working for real clients while you are in school.
-The Story Arts Centre, where you attend your courses, is only 15 minutes from most of Toronto's major advertising agencies.
-The Interactive Advertising Bureau recognizes this program as offering the largest breadth of digital/mobile curriculum.
-The industry-recognized graduate certificate you earn once you complete the Advertising Account Management program reflects a high standard of learning.

Career Outlook
-Junior account executive
-Assistant account manager
-Sales promotion specialist
-Direct marketing assistant

Areas of Employment
-Advertising
-Digital and mobile marketing
-Sales promotion
-Event marketing
-Direct marketing

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