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The MSc Marketing Management program is delivered in Grenoble and London - http://en.grenoble-em.com/grenoble-vibrant-and-welcoming. Read more

Objectives

The MSc Marketing Management program is delivered in Grenoble and London - http://en.grenoble-em.com/grenoble-vibrant-and-welcoming

Marketing is changing and we will equip you, as New Marketing Professionals, to meet the highest standards of successful organizations. You will be capable of understanding the demands of business and translating these needs into up-to-date marketing programs that build long-term customer relationships and generate long-term growth.

4 COMPELLING REASONS TO CHOOSE THIS PROGRAM

- Our graduates are sought after by leading organizations for internships and permanent positions.
- AMBA, AACSB, EQUIS-accredited School
- A Top European Business School - http://en.grenoble-em.com/rankings

Program

After an introduction to the general business environment, the program covers the fundamentals of marketing and the methodology of marketing planning.

Specific areas such as digital marketing, customer intelligence and business to business marketing are also covered. Course content places emphasis on current trends in marketing, as well as key issues that marketing professionals face.

The program combines academic theory and a practical approach through case studies and real live examples to provide a hands-on approach.

The continual development of critical thinking and analytical skills enables graduates to make sound strategic marketing decisions at managerial level in an international environment. The MSc Marketing Management also focuses on soft skills such as presentation techniques and intercultural communication - indispensable assets for effective management in multicultural environments.

Introduction Week

- Moodle e-learning platform
- Library and Computing Services
- Administrative Issues
- Alumni Association

Program Content

COURSE CONTENT

The first year of the Master is a fulltime year in Grenoble or London.
The program covers four key areas of study for Marketers, each of the 19 modules follow a logical connection to the one before.

- Strategic Management (6 modules)
- Marketing Management (8 modules)
- Digital Marketing (2 modules)
- Business Fundamentals (3 modules)

The content of the program may be adapted from year to year to take into account the needs of industry. Class attendance is compulsory.

Integrative Marketing Case Study

Using an existing business, the “Live Business Case” will provide the students with the opportunity to pull together all the aspects of the program. Students will analyze a marketing problem in the Company and use their skills and knowledge to solve issues and propose solutions. This takes place in small groups and in a limited time. Assessment for the case study will be based on a group assignment with a group presentation to the Company.

At the end of the one-year full time part of the program, each student will be required to complete a Final Management Project of approximately 20,000 words in length, under the guidance of a GGSB tutor.

To successfully complete the Final Management Project, you are required to address a particular research question or knowledge gap in the field of your study. This will be business oriented and coherent with your program's objectives. A student may choose to write his/her project on a topic grounded in his/her internship experience.

Careers

Graduates of the MSc Marketing Management program are qualified for positions such as:

MARKETING

- Marketing Executive
- Product Manager
- Brand Manager
- Sales Promotion Account Executive
- PR Account Executive
- Marketing Manager

ADVERTISING

- Account Executive
- Account Manager
- Account Planner
- Media Buyer
- Media Planner

MARKET RESEARCH

- Market Researcher
- Research Executive
- Senior Researcher

RETAILING, LOGISTICS & SALES

- Retail Buyer
- Retail Merchandiser
- Customer Service Manager
- Retail Manager
- Sales Executive
- Sales Manager
- Logistics Executive
- Logistics and Distribution Manager

Internships

MSc Marketing Management students spend their internships in prestigious international companies:

- Xerox Research Center Europe
- Warner Home Video
- Hewlett Packard
- Schneider Electric SAS
- Evergreen Laurel Hotel
- Cartier International
- Salomon
- Adidas France
- HP France
- Coca Cola
- Amadeus SAS
- Siemens Transmission & Distribution

Internships include: Assistant Key Account Manager, Assistant Program Manager, and Marketing Assistant, among many others.
Interns put their marketing knowledge into practice not only in marketing departments but also in sales, B2B sales, exports, and press and advertising.

Admission

This program is suitable for graduates from a wide range of disciplines. Prospective students should have excellent written and oral communication skills, strong interpersonal skills, and the motivation to pursue an international career.

Experienced managers already working in marketing positions will also benefit from this program by acquiring a formal qualification and training in the theory and concepts needed to advance their marketing careers

ENTRY REQUIREMENTS

- Bachelor-level undergraduate degree in any subject with good grade average.
- Work experience is not compulsory.
- Fluency in English (see test requirements below).
- GMAT is not required for this program.

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Transform your ambitions. Advance your career. The Stirling MBA is unique in the way it focuses detailed attention on the practices, processes and outcomes of managing in a range of contexts. Read more

Introduction

Transform your ambitions. Advance your career.
The Stirling MBA is unique in the way it focuses detailed attention on the practices, processes and outcomes of managing in a range of contexts: from a large multinational to a small enterprise, from local to global. An emphasis on Responsible Leadership, Sustainable Strategy, Creativity and Change helps inform contemporary debates about how to effectively manage limited resources with maximum impact. Classes are founded on cutting edge research and will challenge how you think about the world and how you can make a positive difference in a range of organisational settings.
Established in 1985, the Stirling MBA combines academic theory with real-life business case study analysis which will equip students with the awareness, knowledge, tools and techniques that are essential for dealing with business challenges in their parts of the world. The course offers a critical coverage of functional areas of business and management (accounting and finance, marketing, economics, operations management and human resource management) that are essential for effective management. This forms the basis upon which advanced modules are introduced that provide a strategic understanding of key concerns that are pertinent in business today.
The Stirling MBA is designed to transform capable managers into successful, significant business leaders. Its focus on combining clear strategic thinking with the ability to recognise and respond to the important details, which will equip you for success in today’s dynamic global market where sustainable, responsible growth has to be achieved against a background of constant change. Constant change requires individuals to cope with ambiguity and complexity in everyday organisational situations requiring novel and often counter intuitive responses. ‌
Delivered by academics of the highest calibre, many of them internationally respected authorities in their field. The Stirling MBA will give you the confidence and resilience to respond to continually developing circumstances, the skills to build and lead a team, and the theoretical and practical knowledge to successfully manage through the pressures and challenges of the modern business environment.
The major functions of organisations – accounting and finance, marketing, economics, operations management and human resource management are integrated through our strategic orientation, which aims to develop group and team management, organisational analysis and communications and influencing skills.

Key information

- Degree type: MBA
- Study methods: Full-time
- Duration: 12 months
- Start date: September
- Course Director: Professor George Burt

Course objectives

Understanding business in terms of inclusion, environmental, cultural, social and economic sustainability is central to the Stirling MBA. These concerns and perspectives are explored in particular in the context of emerging economies with the explicit intent of providing a different business education. Throughout the world, such issues are taken increasingly seriously as a response to the current financial crisis and the Stirling MBA is the first MBA course in Scotland that is specifically designed to cater to this important agenda.

English language requirements

If English is not your first language you must have one of the following qualifications as evidence of your English language skills:
- IELTS: 6.0 with 5.5 minimum in each skill
- Cambridge Certificate of Proficiency in English (CPE): Grade C
- Cambridge Certificate of Advanced English (CAE): Grade C
- Pearson Test of English (Academic): 54 with 51 in each component
- IBT TOEFL: 80 with no subtest less than 17

For more information go to English language requirements https://www.stir.ac.uk/study-in-the-uk/entry-requirements/english/

If you don’t meet the required score you may be able to register for one of our pre-sessional English courses. To register you must hold a conditional offer for your course and have an IELTS score 0.5 or 1.0 below the required standard. View the range of pre-sessional courses http://www.intohigher.com/uk/en-gb/our-centres/into-university-of-stirling/studying/our-courses/course-list/pre-sessional-english.aspx .

Career opportunities

Where are our graduates now?
Stirling MBA alumni are currently working in countries across the globe, including the UK, Germany, India, USA, Japan, China, Canada, Uganda, Chile, Australia and the United Arab Emirates to name but a few.
Employers of our graduates span the private, public and voluntary sectors. These include: Citibank International, HSBC, KPMG, ExxonMobil, the Bank of China, L’Oreal, Barclays Bank, Adidas, Royal Bank of Canada, Vodaphone as well as various governmental agencies.
Positions secured in the last two years by MBA graduates include:
- Research Analyst (India)
- Relationship Manager (Japan)
- Salesforce Developer (UK)
- Strategic Planning Manager (South Korea)
- Commercial Account Manager (Canada)

MBA students, who had graduated from Stirling between five to ten years ago, now hold the following positions:
- Marketing Manager (Germany)
- Business Analyst (India)
- Investment Operations Specialist (UK)
- Section Manager (Japan)
- Vice President (Business Development) (Canada)

In terms of longer term career progression, students from the Stirling MBA are now in positions such as:
- Director (Hong Kong)
- Senior Vice President (Malaysia)
- Strategic Consultant (Germany)
- Managing Director (UK)
- Chief Financial Officer (East Europe)
- Chief Administrative Officer (Tanzania)

Employability

Our students learn great transferable skills through doing, for example, masterclasses and simulated games. Throughout the year students will learn and will have the opportunity to improve their presentational skills, their ability to research and analyse complex data.

Industry connections

Stirling Management School has excellent links with local, national and international organisations. Senior executives from across the private, public and third sectors regularly engage with our MBA students, providing a practical perspective on contemporary business topics through a series of guest lectures and workshops.
Students have recently learned from representatives from IBM, The Social Enterprise Academy, Morgan Stanley, The Co-operative Group, Enterprise Rent-A-Car, The Chartered Management Institute, Skyscanner, International Co-operative Alliance and Dell.
Stirling MBA students have also benefitted from recent site visits to external organisations such as Bloomberg, The Scottish Parliament, Scott & Fyfe Ltd, Baxters Food Group, Enterprise Rent-A-Car, The Bank of England, and New Lanark Visitor Centre.

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The Glasgow MBA will empower you with the skills and tools needed to become a successful manager. An investment in your future, our MBA matches an ancient tradition of academic excellence with exposure to contemporary business practice. Read more
The Glasgow MBA will empower you with the skills and tools needed to become a successful manager. An investment in your future, our MBA matches an ancient tradition of academic excellence with exposure to contemporary business practice.

Why this programme

◾This programme will help you to think critically. You will begin to question what you already know, stripping away preconceived ideas to develop better approaches to life and to business.
◾You will benefit from the experience of world-class teaching. Our academics are invited to consult and research with organisations around the world, giving them first-hand insight into how organisations work.
◾Teaching on the Glasgow MBA is at the cutting edge of business knowledge.
◾The Glasgow MBA, which was founded in 1976, is AMBA accredited, and the School is accredited by the Association to Advance Collegiate Schools of Business (AACSB International).

Programme structure

The MBA is structured to enhance your personal and academic development.

The programme includes orientation and induction sessions ahead of the core courses to address your individual needs as you set out on the MBA programme.

The core courses are followed by specialist optional courses, allowing you to focus on the areas of learning that are most suited to your future career path. You will have the opportunity to follow one of three specialist tracks in Finance, Strategy or Marketing.

The programme finishes by offering you the considerable practical benefits of a consultancy project, as well as the in-depth and applied analysis of a dissertation.

In addition, a range of social, networking and guest speaker events run throughout the year to enhance your learning experience and to help you get the most out of your MBA.

An important part of the MBA is the team consulting project: an opportunity for you to put the theories you’ve learned during the programme into action.

Core courses

1. Decision making under uncertainty

This course will introduce you to the intellectual perspectives and methods that underpin the practice of making decisions essential for business management. In this course you will explore the many different disciplinary and methodological traditions that should inform effective analyses of the business world. You will also learn how informed thinking and analysis will assist you in making decisions and delivering better business outcomes.

2. Business strategic management

This course integrates all key business disciplines with courses such as dynamic strategic management, developing leadership skills with people and resources, strategic marketing, financial analysis and decision-making, and global economics. You will develop the skills expected of senior managers and be capable of developing a career in any leading organisation.

3. Strategic foresight

You will be presented with first-hand experience of business leaders, many of them our alumni, of how to face an uncertain future. This course includes guest lectures from successful organisations that will introduce you to key issues in business, including:

◾Is globalisation playing out as expected?
◾What degree of control do managers really have over their organisations and their people?
◾To what extent are innovation and diversity really present in contemporary organisations?
◾How is technology and innovation changing the shape and scope of organisations?
◾How should managers react to a more uncertain world?

Previous speakers include Tom Purves, former CEO of Rolls-Royce Motor Cars; Brian McBride, former Managing Director of Amazon UK and current Chairman of ASOS; Kate Armstrong, founder of Confused.com and Admiral; and Mike Reid, Chairman and founder of Care Vision.
◾Political contexts (geopolitics, corporate responsibility, scenario planning)
◾Economic contexts (regulation and international markets, risk management, social and environmental accounting)
◾Social contexts (the importance of place, personal and corporate ethics, cross-cultural management)
◾Technological contexts (innovation, ICT and global communications)
◾Environmental contexts (climate change, energy)
◾Legal contexts (changing roles of the state, citizen and consumer rights).

Optional courses

Following the core courses, you have the choice of five optional courses. These will give you the choice to follow three specialist tracks: Finance, Strategy or Marketing. The courses on offer vary each year and are taught by a range of leading academics and practitioners, based on their research or personal experience of the corporate world. Previous courses have included:
◾Business scenarios for consulting
◾Business to business relationship management
◾Company and market failure
◾Corporate image, branding & communication
◾Credibility & networks - Selling yourself and your organisation
◾Entrepreneurial finance
◾International financial analysis
◾International strategy for multinational enterprise
◾Project leadership & control
◾The role of technology in innovative organisations
◾Strategic human resource management
◾Supply and logistics management.

Personal and career development

This element runs in parallel to the rest of the programme, beginning immediately after Leadership Foundations. It is made up of five interconnected components: mentorship in leadership and employability; personal development planning; research techniques training and the primary research project of the dissertation. In this course you will undertake a group project to test the skills and techniques you have accumulated through the programme.

Career prospects

Our dedicated MBA Careers Manager supports students throughout the MBA programme and will help you plan your post-MBA career and equip you with the tools and strategies to compete effectively within the global job market.

As an MBA graduate you join the ranks of successful and influential professionals making a mark on organisations around the world. Some recent first destinations of our graduates include: Senior Consultant, Ernst & Young; Accountant, Bilcake Research; Business Representative, Clydesdale Bank; Commercial Director, University of Glasgow; Assistant Vice President, Telekomunikasi (Indonesia); Vice President of Strategic Initiatives, Georgia State Chamber of Commerce (USA); Finance Support Manager, Unilever (Thailand); Marketing Manager, DKSH (Thailand); Social Media and Digital Specialist, Percepta (Glasgow); Manager, EY, (Germany); Key Account Manager, Halyard Health (China); Business Development Manager, Newstel Media Ltd (Glasgow).

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Are you looking to work in a dynamic sector where talented individuals are in high demand? This course combines management studies with a strong specialist focus on operations, logistics and supply chain management (LCSM). Read more
Are you looking to work in a dynamic sector where talented individuals are in high demand? This course combines management studies with a strong specialist focus on operations, logistics and supply chain management (LCSM). LCSM has been voted by the UK’s top 10 food retailers as their most vital management area.

The specialist LCSM modules cover strategic procurement, sustainable supply chains, improving the supply chain, and strategic partnerships. The course culminates in either a master’s dissertation or, if you prefer, a consultancy project where you’ll tackle an issue faced by a real client.

The course is accredited by the Chartered Institute of Purchasing and Supply (CIPS) which will give you extra credibility in the eyes of potential employers.

Additionally the course is covered by the prestigious AACSB accreditation for Newcastle Business School, which was ‘Business School of the Year’ at The Times Higher Education Awards 2015.

Learn From The Best

Newcastle Business School has a global reputation for delivering some of the best business management education in the UK. We are part of an elite group of less than 1% of business schools worldwide with double accreditation from the Association to Advance Collegiate Schools of Business (AACSB) in business and accounting.

Our staff are actively pushing at the frontiers of knowledge and generating new concepts and insights. Over 40% of our publication outputs and 60% of our impact case studies have been assessed as internationally excellent or world leading. The quality of our research, teaching and engagement with business were among the factors that led to Newcastle Business School being named ‘Business School of the Year’ at the Times Higher Education Awards 2015.

Teaching And Assessment

Your tutors will use a variety of teaching methods including lectures, seminars and workshops. As this is a master’s course there is a major element of independent learning and self-motivated reflection.

Teaching is backed up by a well-designed support system that helps ensure a successful learning journey. We make sure that extensive feedback, from both tutors and peers, is built into the course.

Our assessment strategy is based on our understanding that everyone has different needs, strengths and enthusiasms. Assessment methods include assignments, presentations, exams, and the master’s dissertation or consultancy project.

Module Overview
MO0487 - Strategic Procurement and Logistics (Core, 20 Credits)
MO0493 - Strategic Partnerships and Value Creation (Core, 20 Credits)
MO0494 - Operations and Supply Chain Improvement (Core, 20 Credits)
MO0495 - Sustainable Supply Chain Management and Risk (Core, 20 Credits)
NX0422 - Dissertation Preparation and Research Methods (Core, 0 Credits)
NX0472 - Developing Global Management Competencies I (Core, 20 Credits)
NX0473 - Developing Global Management Competencies II (Core, 20 Credits)
NX0475 - Academic and Professional Development (Core, 0 Credits)
NX0477 - NBS Masters Consultancy Project (Optional, 60 Credits)
NX0480 - The Newcastle Business School Masters Dissertation (Optional, 60 Credits)

Learning Environment

Newcastle Business School provides first-class teaching in a world-class environment. From social spaces and hub areas to lecture theatres and exhibition spaces, our facilities are exceptional. The University’s library was ranked #2 in the UK in the Times Higher Education Student Experience Survey for 2015.

The University has also invested heavily in IT labs and facilities. Business software includes ARIS Express Business Process Modelling, various SAS applications, Microsoft Project, specialist decision-making software, and Google Analytics.

Technology Enhanced Learning (TEL) is embedded throughout the course with tools such as the ‘Blackboard’ eLearning Portal and electronic reading lists that will guide your preparation for seminars and independent research. Our use of lecture capture software will help you revise challenging material.

There will be plenty of opportunities to put your learning into practice. The Student Engagement Centre promotes all types of experiential learning including volunteering, internships and placements. The Business Clinic enables our students to participate in a ‘consultancy firm’ to provide advice for our region’s businesses.

Research-Rich Learning

As a master’s student you’ll develop your research skills to a new and higher level. Your research supervisor will help you submit a proposal for your master’s dissertation or consultancy project and then discuss its development through to completion in the final semester.

If you decide on a master’s consultancy project, rather than a dissertation, you’ll still undertake primary and desk research. Through your reading, reflection and research, you’ll be expected to show a deep understanding of the issues that are involved in the client brief.

Throughout your course you’ll be an active participant in the on-going research agenda that’s at the heart of Newcastle Business School. With conferences and research events regularly taking place, and with staff discussing their own research as it relates to the topics you’ll study, there’s a strong emphasis on engaging in up-to-date enquiry-based learning.

Your Future

Our graduates typically go into graduate positions in areas such as operations management, materials management, purchasing and quality management. Roles of recent graduates include supplier quality manager, transport consultant, distribution services manager, e-commerce operations manager, freight account manager and logistics project manager.

If you decide to start up your own business, it’s good to know that the combined turnover of our graduates’ start-up companies is higher than that of any other UK university.

The course could also lead you to a postgraduate research degree such as an MPhil, PhD and Professional Doctorate.

Whatever you decide to do, you will have the transferable skills that employers expect from a master’s graduate from Northumbria University. These include the ability to tackle complex issues through conceptualisation and undertaking research, the ability to contribute to new processes and knowledge, and the ability to formulate balanced judgements when considering incomplete or ambiguous data.

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Our International Business Management MSc will enable you to respond to the growing internationalisation of business and management practice. Read more
Our International Business Management MSc will enable you to respond to the growing internationalisation of business and management practice.

This course celebrates the diversity of living and working across cultures. It focuses on the skills, competencies and knowledge necessary for individuals working in today's global business environment.

It will suit those looking to study business with an international focus. You will gain qualities relevant to:
-Management consultancy
-Marketing
-Human resource management

What you'll learn

This course combines subject area and practice-focused integrative skills modules with an individual project. You will develop not only your knowledge, but also your experience of thinking and working like an international manager.

You will start with a comprehensive grounding in the core management areas of:
-Strategy
-Marketing
-The management of organisations and people

You will gain a rich introduction to the complexity of globalisation and cultural difference. You will progress to developing effective international strategies and managing change.

Your development

On completion of this course, you will be able to demonstrate:
-Advanced knowledge of international business and management
-How to improve the quality of management, leadership and practice in organisations
-Applied skills in problem solving, decision-making, critical thinking and analysis
-Direct experience of working in multi-cultural environments to analyse business issues
-The ability to develop strategic approaches to address these issue

Your theoretical understanding will develop throughout the course. You will also experience managerial decision-making challenges through working in multicultural teams on:
-A variety of case studies
-Business-related projects
-A major international business simulation (competing in groups running and growing an international business)

Career focus

Graduates from this course have undertaken various roles including:
-Economist
-International Account Manager
-Managing Director
-Business Development Manager
-Relationship Manager

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Our International Marketing MSc will give you a thorough understanding of marketing theories. You will learn how to apply these to real world business challenges. Read more
Our International Marketing MSc will give you a thorough understanding of marketing theories. You will learn how to apply these to real world business challenges.

Organisations are becoming increasingly aware of the importance of understanding what their customers want and the necessity to develop products and services that meet their needs and aspirations.

This course is for those who want to study a postgraduate qualification with a commercial focus. It consists solely of marketing orientated modules.

What you'll learn

You will specialise in marketing within an international context. This includes rapidly developing issues surrounding:
-International communications
-Brand management
-Customer relationship management
-E-marketing

Throughout the course, you will develop relevant research techniques. You need these to investigate and critically analyse international marketing issues.

You will gain:
-A systematic understanding and critical awareness of international marketing theory
-The ability to apply theory to international case studies, markets and issues
-The ability to measure market performance and consumer behaviour
-Knowledge of ethical issues and their implications in marketing

Your development

On completion of the course you will gain:
-Access to the largest professional international marketing networks that provide you with resources, training and support throughout your marketing career
-Practical marketing experience, which is highly attractive to employers
-Industry links developed through modules (eg Principles of Marketing) and a regional marketing competition

Course accreditation

This course is accredited by the Chartered Institute of Marketing (CIM), one of the world's leading international bodies for marketing and business development.

Successful graduates can undertake further study for a CIM qualification at the highest possible entry level, namely the Chartered Postgraduate Diploma in Marketing.

This course does not provide a CIM qualification or membership, this is dependent on relevant work experience.

Our course is only one of six in the UK to achieve Market Research Society (MRS) accreditation. The accreditation offers a route to certified member status of the MRS without any further exams subject to work experience.

Career focus

You will be able to develop your career in marketing roles on the agency and in-house sides. You will also be able to enter graduate roles at blue chip companies.

Graduates from the course have moved into various roles, including:
-Search Marketing Manager
-Communications Specialist
-Marketing and Design Executive
-Digital Account Manager
-Assistant Brand Manager

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From start-ups to multinationals, the MSc Business Economics course is about applying economics to business – and London is the ideal place to do it. Read more
From start-ups to multinationals, the MSc Business Economics course is about applying economics to business – and London is the ideal place to do it.

Who is it for?

The MSc Business Economics / International Business Economics is for students who want to apply economics to real-world issues. From transfer pricing, to the complexity of financial markets and the pros and cons of EU membership, you will need to be strong at statistics and quantitative methods to get to grips with the material that makes up the core modules. The MSc is designed to give you the tools to apply your knowledge, so we expect you to be downloading the free FT app and getting on top of current issues from the second you start.

Objectives

On the MSc Business Economics / International Business Economics you won’t be deriving equations. Instead, we use them to apply economics to current business issues.

The programme has been designed to equip students with a wealth of resources combining data banks from City’s Cass Business School and School of Arts and Social Sciences. This means you have access to everything from Datastream, Bloomberg and Bankscope, to Morning Star and Orbis.

MSc Business Economics / International Business Economics maximises City’s central London location. With high-profile guest lecturers such as Jim O’Neill, former Chief Economist from Goldman Sachs, you gain insight straight from the City studying in the heart of "the world's biggest financial centre" (Economist, 2012.)

Teaching and learning

The course is taught through a series of lectures (which are also available as online resources), seminars, student presentations and interactive group work. Computer laboratory teaching gives you practical experience using software packages to develop statistical and econometric skills that are formatively assessed by computer-based exercises.

You also undertake a research project or economics literature survey on a subject that is of interest to you. This must cover a current topic that is within the remit of Business Economics or International Business Economics.

Assessment

You are assessed by coursework and examination. Your overall degree result is based on your performance in the taught modules and the dissertation.

Modules

The core content is covered in the first term, making this a programme with a lot of choice. There is an economics and econometrics focus, but you also can study topics including the economics of micro-finance, e-commerce, asset pricing and the history of economic thought.

If you choose to study MSc International Business Economics you will need to study the International Business Economics elective in the second term, and your research project has to cover more than one country. So, for example, you could not focus on a single-country subject such as privatisation in the UK. For a detailed module breakdown, see the website: http://www.city.ac.uk/courses/postgraduate/business-economics-international-business-economics/2017

Career prospects

When it comes to employer recognition, City is well established. City has become synonymous with quality and the Government Economic Service regularly recruits postgraduate students from this programme. There is also a range of career service events across the School of Arts and Social Sciences and Cass Business School, which you can attend throughout the programme.

Our graduates include Yuliya Bashmakov, Senior Gas Control Scheduler for ExxonMobil and Youssef Intabli who is now working as an account manager at Bloomberg.

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Are you fascinated by business? Could you help to lead growth within an organisation? Southampton Solent’s MSc Management programme can help you to improve both your management acumen and your employment prospects, furthering your understanding of employee development, management theory and strategic decision-making. Read more

Overview

Are you fascinated by business? Could you help to lead growth within an organisation? Southampton Solent’s MSc Management programme can help you to improve both your management acumen and your employment prospects, furthering your understanding of employee development, management theory and strategic decision-making.

- Students work alongside experienced academics, researchers and business specialists, benefiting from their first-hand industry insights.
- By exploring case studies and industry models, students learn how to apply analytical and creative decision-making to real-life scenarios.
- MSc Management is a flexible course. Learners can spread the curriculum across one, two or three (distance learning) academic years.
- Those who are already in employment are supported to develop a work-based learning plan.
- Full-time students have the opportunity to complete a work placement. This may form the basis of their final research project.
- Postgraduate business management courses at Solent are recognised by the Chartered Management Institute.
- The course is delivered via distance learning, classroom sessions and independent study.
- Students learn a range of essential transferable skills.

The industry -

The UK’s economic recovery is maintaining a strong pace, with some businesses feeling comfortable enough to focus on growth for the first time since the survival oriented recession years. A postgraduate degree in business management will put students in a good position to help lead this growth within a range of different industries.

The programme -

Southampton Solent’s MSc Management programme takes a thematic approach to learning - this is to best reflect the reality of business management. As a result, the curriculum focuses on three main themes across seven core units: personal management development, contemporary international management theory and management research.

Students begin the course by outlining their plan for continued professional development, working with the course team to ensure that learning takes place throughout their entire career. The personal management development unit also looks at the manager’s role in supporting the development of the people around them.

Academic management theory is also explored in depth. Students cover behavioural science as it relates to business leadership and examine some of the most important issues currently facing managers around the world.

The course concludes with a final master’s project, where students will carry out in-depth academic research into an area of management that interests them. This is a good opportunity to specialise knowledge towards individual career ambitions. For full details of each unit, please visit the ‘course content’ tab.

Students benefit from our relationship with the Chartered Management Institute (CMI) and are able to hold a student membership throughout their studies. Graduates will be in a good position to pursue further study and achieve Chartered Manager (CMgr) status. Students also graduate with a range of transferable skills. These include communication, presentation, research and analysis, teamwork, training, networking, coaching and mentoring.

Course Content

Teaching, learning and assessment -

The course is taught through a mix of lectures, seminars, workshops and individual supervision.

Full-time and Part-time: The course is taught through a mix of lectures, seminars, workshops and individual supervision.

Blended Learning: Four classroom-based weekend sessions each academic year, running from Friday until Sunday. The dates of the sessions vary, but will be approximately 8-10 weeks apart.

Between sessions at the University you’ll carry out individual home and work-based study, using our specially developed virtual learning environment (VLE) to access readings, journal articles, relevant business news and other course information. You’ll be able to join a study community with your cohort, taking part in online group discussions and receiving peer and tutor support through Skype, forums and feedback exercises.

Work experience -

You will have the option to complete a work placement, which may form the basis of your final project report. You can also choose to write about an organisation with which you are familiar or your own workplace.

Assessment -

Assessment is through individual coursework, which includes portfolios, written work, presentations and the final project.

Web-based learning -

Solent’s virtual learning environment provides quick online access to assignments, lecture notes, case studies, suggested reading and peer/tutor interaction.

Why Solent?

What do we offer?

From a vibrant city centre campus to our first class facilities, this is where you can find out why you should choose Solent.

Facilities - http://www.solent.ac.uk/about/facilities/facilities.aspx

City living - http://www.solent.ac.uk/studying/southampton/living-in-southampton.aspx

Accommodation - http://www.solent.ac.uk/studying/accommodation/accommodation.aspx

Career Potential

On completing this course, you’ll be well placed to take your management career to the next level within your current organisation or elsewhere.

Suitable roles for graduates include:

- Employment in government agencies
- SMEs
- Consultancies and international corporations
- Self-employment
- PhD level study

Links with industry -

Where appropriate, you will have opportunities to apply course learning to your own, or other, organisations. This may involve using case studies and live briefs.

Transferable skills -

You will develop a range of transferable skills, including group working, presentation, research and analysis, working to deadlines and applying knowledge to real-world scenarios.

Examples of employment obtained by recent graduates -

Recent graduates have pursued a variety of careers in roles such as:

- HR Manager
- Financial Consultant
- Purchasing Coordinator
- Project Developer
- Account Manager

Next steps

Think you’ve got what it takes to be an effective manager? By combining the communication skills, business acumen and industry knowledge gained during your time at Southampton Solent University, you’ll be better prepared to work in a range essential management roles.

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Do you work for an international business? Would you like to improve your employment or promotion prospects? Southampton Solent University’s MSc International Business Management programme can equip you with the broad range of decision making, critical thinking and people management skills required to become a well-rounded and globally aware business executive. Read more

Overview

Do you work for an international business? Would you like to improve your employment or promotion prospects? Southampton Solent University’s MSc International Business Management programme can equip you with the broad range of decision making, critical thinking and people management skills required to become a well-rounded and globally aware business executive.

- Students study leadership, international commerce, management theory and organisational development – all within the context of global business.
- Students work alongside experienced academics, researchers and business specialists, benefiting from their first-hand industry insights.
- MSc International Business Management is a flexible course. Learners can spread the curriculum across one, two or three academic years.
- Solent’s strong links with industry help provide students with access to live briefs, case studies and guest speakers.
- Students who are completing the course alongside their regular career are encouraged to take part in work based learning – applying the skills they have learnt in the classroom directly to their workplace.
- Full-time students have the opportunity to complete a work placement. This may form the basis of their final research project.
- Postgraduate business management courses at Solent are recognised by the Chartered Management Institute.
- The course is delivered through a blend of distance learning, classroom sessions and independent study.

The industry -

The UK’s economic recovery is maintaining a strong pace, with some businesses feeling comfortable enough to focus on growth for the first time since the survival oriented recession years. A business management masters can help equip students with the skills and knowledge needed to capitalise on this growth and work in a range of different industries. The programme’s international focus puts students in a good position to pursue careers abroad, or with multinational businesses.

The programme -

Southampton Solent University’s international business management master's programme focuses on genuine industry insight and practical workplace skills. Our expert teaching team maintain strong links with industry professionals, giving students access to guest lectures, live assessment briefs and work placements.

The course itself covers three main themes: personal management development, applied contemporary international management theory, and management research. Individual units are designed to prepare students for the everyday challenges of decision-making and leadership roles.

Students benefit from our relationship with the Chartered Management Institute (CMI), and are able to hold a student membership throughout their studies. Graduates will be in a good position to pursue further study and achieve Chartered Manager (CMgr) status.

Course Content

Teaching, learning and assessment -

The course is taught through a mix of lectures, seminars, workshops and individual supervision.

Work experience -

You will have an opportunity to complete a placement, which may form the basis of your final project report. You can also choose to write about an organisation with which you are familiar, or your own workplace. For international students, this course provides a great opportunity to gain experience in UK industry.

Assessment -

Assessment is through individual coursework, including portfolios, written work, presentations and a final project.

Web-based learning -

Solent’s virtual learning environment is an integral part of learning and teaching on this course. It provides quick online access to assignments, lecture notes, case studies, suggested reading and peer/tutor interaction.

Why Solent?

What do we offer?

From a vibrant city centre campus to our first class facilities, this is where you can find out why you should choose Solent.

Facilities - http://www.solent.ac.uk/about/facilities/facilities.aspx

City living - http://www.solent.ac.uk/studying/southampton/living-in-southampton.aspx

Accommodation - http://www.solent.ac.uk/studying/accommodation/accommodation.aspx

Career Potential

On completing this course, you’ll be well placed to take your management career to the next level within your current organisation or elsewhere.

Links with industry -

Where appropriate, you’ll have opportunities to apply course learning to your own, or other, organisations. This could involve case studies and live briefs (working on a real project with an industry client).

Transferable skills -

You will develop a range of transferable skills, encompassing group working, presentation, research and analysis, working to deadlines and applying knowledge to real-world scenarios.

Examples of employment obtained by recent graduates -

Recent graduates have pursued a variety of careers in roles such as:

- HR Manager
- Financial Consultant
- Purchasing Coordinator
- Project Developer
- Account Manager

Tuition fees

The tuition fees for the 2016/2017 academic year are:

UK and EU full-time fees: £5,665
International full-time fees £12,380

UK and EU part-time fees (2 years): £2,835 per year
International part-time fees (2 years): £6,190 per year

UK and EU part-time (blended) fees, year one: £1,895
UK and EU part-time (blended) fees, year two: £2,370
UK and EU part-time (blended) fees, year three: £1,420

International part-time (blended) fees, year one: £4,120
International part-time (blended) fees, year two: £5,150
International part-time (blended) fees, year three: £3,090

Graduation costs -

Graduation is the ceremony to celebrate the achievements of your studies. For graduates in 2015, there is no charge to attend graduation, but you will be required to pay for the rental of your academic gown (approximately £42 per graduate, depending on your award). You may also wish to purchase official photography packages, which range in price from £15 to £200+. Graduation is not compulsory, so if you prefer to have your award sent to you, there is no cost.
For more details, please visit: http://www.solent.ac.uk/studying/graduation/home.aspx

Next steps

Think you could succeed as a manager in international business? Southampton Solent’s postgraduate international business management programme is the perfect way to improve your communication skills, business acumen and worldwide industry knowledge.

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This course will help you deepen your knowledge of economics and finance, and develop your understanding of the financial services sector. Read more

Why take this course?

This course will help you deepen your knowledge of economics and finance, and develop your understanding of the financial services sector.

It combines theoretical and applied aspects of economics, finance and banking alongside an understanding of business decisions and strategy. You’ll interpret trends, identify market risks and assess public policy arguments as well as develop your financial forecasting techniques.

What will I experience?

On this course you can:

Use the University’s Bloomberg terminals to monitor and analyse real-time financial market data movements and trade. On successful completion of your Bloomberg training you will be awarded the Bloomberg Certificate, an essential qualification for all city professionals.
Receive guided support and mentoring from staff through formal meetings and via our use of social media
Tap in to our Library’s vast selection of electronic resources, which can be accessed from anywhere with an internet connection

What opportunities might it lead to?

The University is recognised as a centre of excellence for finance teaching by the Chartered Institute for Securities and Investment (CISI).

Here are some routes our graduates have pursued:

The government sector
Commercial banks
Insurance companies
Regulatory bodies

Module Details

You will study a total of five units which incorporate a range of topics covering economic theories and principles and how they can explain the existence, nature and operation of retail, wholesale and international banking. We will also guide you in applying sophisticated forecasting techniques to help you understand and anticipate business trends, and with our guidance you will learn how to design and deliver research to the highest standards. The course then concludes with your dissertation where you’ll engage in economic research on a topic of your choice.

Here are the units you will study:

Contracts, Markets and Regulation:

You will learn about contemporary economic theories which assist with identifying issues, problems and solutions, and how these are applied to decision-making. Topics include the objectives of the firm, creating and sustaining competitive advantage, consumer behaviour and strategic choices, advertising and innovation, principal-agent theory, property rights and the boundaries of the firm, regulation, social welfare and public policy.

Financial Econometrics:

You will gain a strong practical understanding of the econometric tools you will be using throughout your study of finance. The teaching philosophy is to take an applied approach, in order to provide you with a strong, intuitive understanding of the most important statistical techniques and how to apply them successfully to a wide variety of practical situations in finance. To do this, you will use the main statistical packages, such as Eviews and SPSS.

Finance and Financial Markets:

In the first part of this unit you will study corporate finance and financial decision-making. You will learn about the ideas and techniques used by corporations to make decisions on investment, financing, dividend policy and capital structure. In the second part you will study finance from the financial markets’ perspective, covering stock and bond pricing models, portfolio investment and risk management using derivatives, such as futures, forwards, options and swaps.

International Banking:

In this unit you will study commercial and investment banking at national, international and global levels. Topics covered include money and the banking system, banking structures and regulations, risk management in banking, scale and scope economies and the measurement of competition in banking, determinants of bank crashes and failures, global banking and regulation, global financial markets and instruments and derivatives-related financial crises.

Research Methods and Dissertation:

You will need to complete a scheme of independent research. We offer comprehensive training via lectures and workshops throughout the year to develop skills commensurate with standards of good research practice.

Programme Assessment

We use a combination of teaching methods from lectures, seminars and tutorials to student presentations, in-class exercises and practical sessions in our Bloomberg Suite. We are committed to best practice in learning and aim to integrate new teaching technologies into our economics classrooms.

You are assessed in a variety of ways to reflect the individual topics. Our approaches to learning, assessment and feedback are varied and constructive, to help you build the personal management and employability skills that are essential for a fulfilling career.

Student Destinations

This course is designed to provide you with powerful analytical tools and methods to understand the complexities of modern financial markets. These skills are in high demand and you’ll be strongly placed to enter industry in the finance and banking sectors. Opportunities include business professionals and commercial, industrial and public sector managers, as well as many other positions with responsibility for decision making. We liaise closely with employers and professional bodies to ensure that all our courses are relevant to their business and recruitment needs. Our overall aim is to help you find a fulfilling and financially rewarding job once you graduate.

Roles our graduates have taken on include:

Financial analyst
Account manager
Trader in financial assets
Purchasing and acquisitions officer
Econometrician

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Through the application of professional forensic accounting tools, models, techniques and knowledge, you will gain a comprehensive range of skills covering the three core areas of forensic accounting – litigation support, expert witnessing and fraud examination. Read more

Why take this course?

Through the application of professional forensic accounting tools, models, techniques and knowledge, you will gain a comprehensive range of skills covering the three core areas of forensic accounting – litigation support, expert witnessing and fraud examination. You’ll learn to apply your specialised accounting skills in a range of areas including business valuation, assessment of economic damages, proceeds of crime, fraud and money laundering.

This programme is taught full-time over one year, part-time over three years, and is also available through a Distance Learning option.

We are a member of the Anti-Fraud Education Partnership with the Association of Certified Fraud Examiners, which enables us to have access to up-to-date teaching resources.

What will I experience?

On this course you can:

Investigate real-life case studies and learn the processes involved in compiling your own case
Receive guided support and mentoring from staff through formal meetings and via our use of social media
Tap in to our Library’s vast selection of electronic resources, which can be accessed from anywhere with an internet connection

What opportunities might ti lead to?

One of the fastest growing areas of accounting, there is an increasing global demand for specialists with forensic accounting knowledge and skills. Our course therefore aims to provide a progressive, challenging and stimulating framework of study that will equip you to work in this field.

Here are some routes our graduates have pursued:

Audit and assurance
Taxation
Forensic accounting
Management accounting
Financial analysis
Treasury

Module Details

You will study a total of five units which consider a range of exciting topics such as corporate integrity and management control, fraud and forensic analysis, cybercrime and interviewing and testimony. You will learn how to investigate a case, gather evidence, prepare expert reports and provide evidence. The course then concludes with your dissertation where you’ll have the flexibility to specialise in an area of your choice such as fraud examination, litigation consulting or expert witnessing to name a few.

Here are the units you will study:

Financial Analysis and Modelling: You will gain a critical awareness of the financial environment from both an accounting and finance perspective. You will learn to understand, analyse and interpret company reports, examine the role of the regulatory framework for corporate reporting and the stock market, and explore the pricing of securities. You will also cover the key areas of decision and risk analysis, alongside the process of decision making, key statistical concepts, and selecting and using appropriate analytical software tools as aids to decision making.

Expert Witnessing and Dispute Resolution: This unit enables you to examine the full range of formal and informal methods for dispute resolution within common law, and civil and criminal legal systems, whilst also developing an understanding of the legal and practical protocols alongside the procedural knowledge and etiquette governing the appointment and testimony of expert witnesses. You will also develop a clear understanding of the legal basis and critical elements required to construct an expert report for submission in civil and criminal proceedings.

Financial Forensics and Investigation: On this unit you will develop an understanding of the need for an holistic approach in the investigatory models applied so that you can develop a critical, questioning and evaluative approach in assessing financial data. You will consider the primary evidential elements with a particular emphasis on gathering information from interviews and examining key issues and innovative approaches.

Financial Crime and the Law: You will focus on an appreciation and understanding of the wide variety of financial crime and how the current regulatory framework and crime control statutes have developed to deal with them. Through examining features of corporate integrity and management control systems you will gain an understanding of the development and needs of corporate governance in the context of the control theories of the firm.

Dissertation: This is a 15,000-word research project that combines a review of previous research undertaken in your chosen topic with your own data collection and analysis. This provides a unique opportunity for you to demonstrate the subject knowledge you have acquired, as well as your analytical abilities and problem-solving skills which are highly regarded by potential employers. During this phase, your research will be supervised by an experienced academic with expertise in your chosen topic area.

Programme Details

We use a combination of teaching methods from lectures, seminars and tutorials to student presentations and activity-based case studies. We are committed to best practice in learning and encourage group participation promoting discussion and debate in a friendly yet, challenging class environment.

You are assessed in a variety of ways to reflect the individual topics. Our approaches to learning, assessment and feedback are varied and constructive, to help you build the personal management and employability skills that are essential for a fulfilling career.

Student Destinations

This course is an ideal route into a wide range of professional careers in litigation support, expert witnessing and fraud examination. On graduating you will be qualified for a number of roles in financial regulatory authorities, law firms, accountancy practices and law enforcement agencies. We liaise closely with employers and professional bodies to ensure that all our courses are relevant to their business and recruitment needs. Our overall aim is to help you find a fulfilling and financially rewarding job once you graduate.

Roles our graduates have taken on include:

Financial analyst
Internal auditor
Stockbroker
Account manager

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This dynamic programme will prepare you for a wide variety of different careers in all kinds of organisations, It will provide you with the knowledge and skills in order to ‘hit the ground running’ once you graduate and move into a business or management role. Read more

Why take this course?

This dynamic programme will prepare you for a wide variety of different careers in all kinds of organisations, It will provide you with the knowledge and skills in order to ‘hit the ground running’ once you graduate and move into a business or management role. It will particularly suit those of you who wish to pursue a broad-based postgraduate management Master’s.

What will I experience?

On this course you can:

Use case studies to analyse complex problems, explore the uncertainties involved, evaluate possible solutions and plan their implementation
Participate in live web-based chat forums to discuss your work with lecturers and other students
Tap in to our Library’s vast selection of electronic resources, which can be accessed from anywhere with an internet connection

What opportunities might it lead to?

Once you graduate, you’ll gain an established and internationally recognised qualification that will equip you for employment in a wide range of business settings, both in the UK and overseas.

Here are some routes our graduates have pursued:

Business development and consultancy
Recruitment
Emarketing
Publicity
Financial and risk analysis

Module Details

Autumn:

This first period develops key aspects of management subjects that support you in your development,

Four core units are:

Marketing

Which focuses on:
Marketing Planning
Segmentation, targeting, differentiation and positioning
Marketing communications tools and media

Human Resource Management

Which focuses on:

Human Resources Management
Labour Supply and Demand
Resource Based Strategic HRM
Training and Development

Economics

Which focuses on:

Markets, Competition and Strategy
Uncertainty, Risk and Return

Operations Management

Which focuses on:

Supply Chain Management
Quality, Project Management
Uncertainty, Risk and Return

Spring:

Develops your strategic understanding of management building on the preceding core units. Also tailors your development through our range of options.

Two core units are:

Corporate Strategy

Which focuses on:

Competitive Positioning and RBV
Intervention, Implementation and Managing Change
International Strategy
Blue Ocean Strategy, M&As
Internal Improvement and Turnaround
Financial Management

Which focuses on:

Interpreting Accounting Reports
Costing and Decision Making
Investment Appraisal
Planning and Control

Specialist options to choose from include:

Management
Strategic Marketing Management
Innovation Management and Entrepreneurship
Managing Human Resources
Tourism Management
Business Systems

Summer:

Specialise further in your chosen option which will also be the topic area of your business research project.

Dissertation unit options include:

Management
Critical Marketing/Sales
Innovation and New Product Development
International Human Resource Management
Tourism Management
Business Systems
Work-based Research Project (subject to availability)
International/Independent Learning Project (subject to availability)

Which focusses on your specialist area and:

Research methods skills
Management skills
Employability and recruitment

The programme will provide you with the opportunity to acquire deep knowledge and understanding of key business and management subjects that are highly relevant for any management career.

There are designated units for those who do not wish to specialise but would rather have a generalist postgraduate management experience.

The specialist option unit: this will develop a deeper understanding of management in an area of your choice. Choices are subject to availability.

The research-based specialist option unit: is a double-sized unit and relates to your chosen specialism. It requires you to undertake a substantial management research project that combines a review of previous research undertaken in your chosen topic with primary or secondary data collection and analysis.

Programme Assessment

Our friendly and supportive environment uses formal lectures and seminars to provide the basis for the development of relevant knowledge, further enhanced by activity-based case studies.

We ensure a balance in assessment approaches to suit differing learning styles. Here’s how we assess your work:

Individual and group coursework
Examinations
Online activities
Practical exercises
Your choice of independent research

Student Destinations

This course enables you to pursue a broad range of management careers in the private and public sector and is ideally suited as an early career step into a wide range of business or management roles and responsibilities. You may find careers as management graduate trainees, financial analysts, commercial managers, trainee traders and technical business consultants. You may even want to start your own business or consider further study towards an MBA.

Roles our graduates have taken on include:

Market researcher
Business development officer
Recruitment consultant
Sales and marketing coordinator
Account manager

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Gain the expertise to operate within a global economy and develop your writing and presentation skills to engage with audiences across the world. Read more
Gain the expertise to operate within a global economy and develop your writing and presentation skills to engage with audiences across the world.

The use of the internet, mobile technology and social media has had a huge impact on our lives and the way we communicate ? information is quite literally available at our fingertips and word of mouth is spreading faster than ever before. This trend is leading to a greater demand for communication professionals who can plan strategic PR campaigns and implement social media and viral campaigns in order to drive businesses forward in this digital age.

You will be paired with an experienced mentor, who will offer valuable advice on the industry, your future career and the latest developments in the field. You will undertake a live public relations consultancy project for a client.

You will also have the option to undertake a work placement in your second semester.

- Research Excellence Framework 2014: twice as many of our staff - 220 - were entered into the research assessment for 2014 compared to the number entered in 2008.

Visit the website http://courses.leedsbeckett.ac.uk/prandstrategiccommunication_ma

Mature Applicants

Our University welcomes applications from mature applicants who demonstrate academic potential. We usually require some evidence of recent academic study, for example completion of an access course, however recent relevant work experience may also be considered. Please note that for some of our professional courses all applicants will need to meet the specified entry criteria and in these cases work experience cannot be considered in lieu.

If you wish to apply through this route you should refer to our University Recognition of Prior Learning policy that is available on our website (http://www.leedsbeckett.ac.uk/studenthub/recognition-of-prior-learning.htm).

Please note that all applicants to our University are required to meet our standard English language requirement of GCSE grade C or equivalent, variations to this will be listed on the individual course entry requirements.

Careers

With guidance from your mentor and backed by the experiences gleaned from your work placement and real-life project, your career prospects will be significantly strengthened. A study abroad option will enable you to undertake part of your studies at a partner university in Europe. These opportunities will help you build a strong CV for a career in PR and strategic communication. Job roles for our graduates could include public relations manager, communications manager, press officer, media relations manager, internal communications manager and social media manager.

- Digital Communications Manager
- Communications Manager
- Head of Media Relations
- Social Media Account Manager

Careers advice: The dedicated Jobs and Careers team offers expert advice and a host of resources to help you choose and gain employment. Whether you're in your first or final year, you can speak to members of staff from our Careers Office who can offer you advice from writing a CV to searching for jobs.

Visit the careers site - https://www.leedsbeckett.ac.uk/employability/jobs-careers-support.htm

Course Benefits

Your employability will be enhanced by a three-step system - a work placement, real-life project and through guidance from your mentor. A study abroad option enables you to undertake part of your studies at a partner university in Europe and these opportunities will help you build a strong CV for a career in PR and corporate communication.

This course forms part of our Leeds Business School which has been at the forefront of public relations education, both nationally and internationally, since 1990. We are a centre for excellence for public relations and communications teaching in the UK and Europe and our academics have substantial professional experience in the subject. The late Alan Rawel, who was Head of Education at the Chartered Institute of Public Relations (CIPR), described us as 'one of the leading university PR departments in Europe'.

The bestselling textbook 'Exploring Public Relations' is edited by our very own Prof Ralph Tench and Liz Yeomans, with chapters written by members of our subject group. It is now in its second edition and has been adopted as a standard text by many universities all over the world as well as by the CIPR professional courses.

Our strong relationships with employers and professionals give you the opportunity to do a placement with PR consultancies and in-house PR departments. A study abroad option enables you to undertake part of your studies at a partner university in Europe. These opportunities will help you build a strong CV for a career in PR and corporate communication.

Core Modules

Corporate Communication in an Intercultural Context
Examine the role of cultural factors in the management of corporate communications, combining the fields of corporate relations functions and specialist areas of corporate communication.

Digital Communication Management
Gain an understanding of the changing landscape in digital communication and develop the tools for managing personal and corporate reputation.

Dissertation
You will carry out an in-depth research project in a subject that is appropriate to the course and of particular interest to you.

Public Relations Skills
Develop the core skills required to be a public relations professional, including planning, presentation and writing.

Strategic Communication Planning & Management
Gain an understanding and awareness of the strategic nature of communication, its role as a management function, and the contribution it makes to the achievement of business objectives.

Option Modules

Communications Audit
Develop your critical awareness of communications audits and their function in a consultancy setting. Working in a team alongside your peers, you will audit an aspect of internal or external communications for a live client. You will understand how to use auditing to improve an organisation's business performance, especially in relation to its communications activity.

Global Business Environment
You will analyse the political, social, legal and technological relationships between businesses in the global external environment. Additionally you will explore issues including sustainable development, competitive advantage of nations, global responsibility and citizenship in relation to the function of business globally.

International Marketing - Emerging Markets
Develop an in-depth understanding of the dynamics and specifics of the BRIC markets (Brazil, Russia, India & China) as examples of the numerous country markets now identified as emerging.

Marketing Communications Strategy
Gain a strategic understanding of how marketing communications tools, media, content, audiences and brands interact. Your knowledge will underpin your understanding of the way in which marketing communications strategy works with branding principles.

Work Placement
You will develop your personal, intellectual and professional skills throughout your placement. Your portfolio and your reflective report will be based on the practical application of theories and ideas you have studied, explored in the context of your placement organisation.

Facilities

- Library
Our libraries are two of the only university libraries in the UK open 24/7 every day of the year. However you like to study, the libraries have got you covered with group study, silent study, extensive e-learning resources and PC suites.

- The Rose Bowl
The Rose Bowl has impressive teaching spaces, auditoriums, conference facilities and an outstanding local reputation as a business hub. The Rose Bowl puts our students at the centre of a dynamic business community.

Find out how to apply here - http://www.leedsbeckett.ac.uk/postgraduate/how-to-apply/

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The digital revolution has resulted in a widening of the number and types of organisations involved in communications. Previously advertising was often confined to larger commercial organisations, however, there is now a need to have a strong web presence. Read more
The digital revolution has resulted in a widening of the number and types of organisations involved in communications. Previously advertising was often confined to larger commercial organisations, however, there is now a need to have a strong web presence. Organisations of all kinds have had to become far more professional in how they communicate with customers, the public and other audiences.

The MSc in Marketing Communications will give you a solid grounding in marketing, while also allowing you to position yourself as a marketing communications specialist. Whether you choose to go on to work in an agency, in house as part of a communications team, or as a freelance consultant, the course will help you gain the skills and insight needed to establish yourself confidently in this field.

Course detail

This course can be taken as a one-year full-time programme, which is ideal if you are at the start of your marketing career. It is also of particular interest to professionals in the creative sector, who can choose to take the flexible part-time route, if they wish to study without taking a career break.

We take a structured approach to developing the professional skills you need to be successful in this field. This includes both intellectual skills exploring different ways of thinking; and practical skills, such as communication, numerical and presentation capabilities.

The course draws heavily on real-world issues, so you will learn the theory but also how to apply it to real-life situations. You will also have plenty of opportunity to engage with employers, with guest lecturers from industry, and research opportunities where you can work on real marketing problems.

Modules

Core modules:

• Contemporary Marketing Practice
• Strategic Marketing Planning
• Principles of Marketing Communications
• Marketing Analytics
• Research Methods for Marketing
• Digital Marketing
• Corporate Communications Dissertation Research Methods

Optional modules:

You will choose one additional subject from the optional modules* below:

• Customer Relationship Management
• Social Marketing Principles and Policy
• Promotion and Society

* The availability of optional modules is subject to demand.

Dissertation

In addition to these modules, your dissertation gives you the chance to research an area of marketing communications that is of particular interest to you and of relevance to your career or company. You will have the choice of working on an academic-type dissertation or a work-based one, where you will work on a live communications project.

You will attend a number of dissertation workshops to provide you with the research training sufficient to produce a quality dissertation.

Format

This is a 'conversion' Masters course, and we assume no prior study of marketing communications. You'll learn though formal classes and seminar sessions, as well as through group work and independent study. The work will include assignments, exercises, case studies and presentations with an emphasis on independent learning to develop your problem-solving skills.

You will also have access to a range of study materials online through our virtual learning environment. This includes online lectures, five-minute 'talking head' discussions and other syllabus-related material to support your learning.

Assessment

Assessment is through supervised mini-projects, presentations, time-constrained assignments and examinations.

Careers / Further study

Getting the right message across to the right people is fundamental to business success and those with expertise in marketing communications are always going to be in demand in roles such as advertising copywriter, PR manager, direct marketing executive, senior brand manager, account manager and marketing communications manager.

If you are already working in the sector, the course will help you take that vital step up the ladder or move into a more specialist role. Graduates of this course have gone on to work with employers such as Creative England, SCISYS and Telefónica UK. Many of our graduates also go on to further academic study by embarking on a PhD.

How to apply

Information on applications can be found at the following link: http://www1.uwe.ac.uk/study/applyingtouwebristol/postgraduateapplications.aspx

Funding

- New Postgraduate Master's loans for 2016/17 academic year –

The government are introducing a master’s loan scheme, whereby master’s students under 60 can access a loan of up to £10,000 as a contribution towards the cost of their study. This is part of the government’s long-term commitment to enhance support for postgraduate study.

Scholarships and other sources of funding are also available.

More information can be found here: http://www1.uwe.ac.uk/students/feesandfunding/fundingandscholarships/postgraduatefunding.aspx

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Many events now have an international focus working across cultural, economic and geographical boundaries. Read more
Many events now have an international focus working across cultural, economic and geographical boundaries. Providing a sound theoretical underpinning of the cultural, political, ethical and economic aspects of international events management, this course offers you the practical and strategic understanding required to run international events effectively.

Guest speakers from industry regularly share their knowledge and insights through a series of lectures, case studies and field trips, which keeps the course contemporary and industry focused. You will also be invited to bring your own cultural experience and understandings to the course, making it attractive to home and non-EU students.

You will gain a thorough grounding in key aspects of international events management. This course is suitable if you want to enter the events profession as a manager or if you have events experience and want to enhance your event knowledge in an international context either in the UK or overseas.

For Students from outside the EU who want to improve their English and academic skills we offer a combined masters course with the MSc International Events Management. If you have an IELTS score of 5.0 or 5.5 you can study for two semesters before starting your postgraduate degree. As you will be given one unconditional offer you will not normally need to renew your visa. Find out more about our International Masters (http://courses.leedsmet.ac.uk/main/course.htm?ban=INTMF).

Teaching and Learning

This course is delivered full and part-time. The full-time course is taught over two days per week and if started in September takes twelve months to complete. If you choose to start in January, the course will take eighteen months due to the summer break.

The course requires a great deal of independent learning and study. The course is approximately equivalent to a working week requiring approximately 38 hours study in total, including contact time. However this is only a rough guide and will vary according to the academic workload and the students preferred work mode.

Part-time the course is taught one day per week over a two year period. There is some flexibility with part-time delivery and may have the option to expand or shorten your studies in particular circumstances.

The teaching methods used are diverse and include lectures, seminars, tutorials, workshops, practical exercises and online learning materials. Some modules adopt a blended learning approach using online materials and face-to-face delivery.

- Research Excellence Framework 2014: 59% of our research submitted was assessed as world leading or internationally excellent.

Visit the website http://courses.leedsbeckett.ac.uk/internationalevents_msc

Mature Applicants

Our University welcomes applications from mature applicants who demonstrate academic potential. We usually require some evidence of recent academic study, for example completion of an access course, however recent relevant work experience may also be considered. Please note that for some of our professional courses all applicants will need to meet the specified entry criteria and in these cases work experience cannot be considered in lieu.

If you wish to apply through this route you should refer to our University Recognition of Prior Learning policy that is available on our website (http://www.leedsbeckett.ac.uk/studenthub/recognition-of-prior-learning.htm).

Please note that all applicants to our University are required to meet our standard English language requirement of GCSE grade C or equivalent, variations to this will be listed on the individual course entry requirements.

Careers

You can choose from a variety of career opportunities spanning from high-profile large scale events to specialised areas. This diverse industry can offer employment opportunities in charities, film and theatre, music and media, sport, corporate events, conferencing and the public sector. Some of our students have started their own events businesses, while others have moved into academia and research.

- Event Marketing Manager
- International Account Manager
- Conference Operations Manager
- Event Production Manager

Careers advice:
The dedicated Jobs and Careers team offers expert advice and a host of resources to help you choose and gain employment. Whether you're in your first or final year, you can speak to members of staff from our Careers Office who can offer you advice from writing a CV to searching for jobs.

Visit the careers site - https://www.leedsbeckett.ac.uk/employability/jobs-careers-support.htm

Course Benefits

The UK Centre for Events Management is the world's leading provider of events education, consultancy and research. Our specialist team draws together academics and events professionals who have designed and developed cutting-edge courses that are informed by industry and research.

Our staff are engaged in research and consultancy work, publishing their findings in textbooks and journals of international standing. Some staff still work the festival circuit and offer a wealth of experience in this field. There are also opportunities for students to work at the festivals through our partnerships.

The Centre and staff are members of many key professional associations in events and related fields, including International Festivals and Events Association (IFEA) and British Arts Festivals Association (BAFA). The Centre was recently awarded the NSA Centre for Excellence for Events Management (Sports and Active Leisure). Our courses are accredited by the Institute of Hospitality and are recognised by the National Outdoor Events Associated, the British Hospitality Association and by EUROCHRIE.

David Hind

Head of School

"We work very closely with the travel and tourism industry to ensure that our students are well prepared for careers in the industry."

David has been involved in tourism education in the UK since 1985 and entered higher education following a career working for specialist tour operators in SE Asia, USA and Europe. He is currently Head of one of the largest schools of its kind in Europe - 1800 students and 60 full time academic staff - home to the UK Centre for Events Management and the first School in the UK to be recognised as a Centre of Excellence by the Institute of Travel & Tourism.

Facilities

- Library
Our libraries are two of the only university libraries in the UK open 24/7 every day of the year. However you like to study, the libraries have got you covered with group study, silent study, extensive e-learning resources and PC suites.

- Headingley Campus
Our historic Headingley Campus is set in 100 acres of parkland with easy access to Leeds city centre.

Find out how to apply here - http://www.leedsbeckett.ac.uk/postgraduate/how-to-apply/

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