The growth of digital media has opened up new opportunities for growth, innovation and enhanced customer service across different industries. How can media businesses capitalize on digitalisation and create innovative products and solutions? How can digital media be applied on diverse use cases in the digital age? These questions are the focus of the Master’s programme in Digital Media Business.
Communication today is dominated by digital media. How we work, how we live and consume services is also increasingly characterized by digital media and technologies. Therefore, beyond just media companies, the significance of digital media is high across all types of industries. The strategic usage of digital media can be a key element for success today for all types of companies. Social media has become an inseparable aspect of how companies connect with their customers. At the same time, digital apps, smartphones and Virtual Reality are rising as the new point of contacts and service points unlike never before.
The Master’s programme in Digital Media Business combines a strong foundation in business management with a thorough understanding of digital media and different types of web 2.0 services like apps, social media and so on. Through projects, case studies and carefully designed modules, you will gain the necessary market knowledge enabling you to develop a thorough understanding of digital media, customer behavior and content strategy for a digital age. You will acquire the comprehensive strategic, technical and business skills to work with diverse media and content formats at a high project-managerial level. You will critically analyse different types of web 2.0 services, especially social media, apps and other mobile services (including augmented reality features) and are trained to analyse and develop business models in this context.
Interested? Contact us to learn more.
With a large network of more than 500 partner companies, our students have unmatched proximity to the media and design industry. Through exciting practice-projects with our partners, students have the opportunity to gain real work experiences while studying. See what kind of exciting projects our students get to work on here: http://www.macromedia-university.com/projects.html
The benefits of choosing Macromedia University
• Top position in CHE Ranking 2014/15, globally recognized degrees accredited by FIBAA
• Small classes with intensive, individual supervision
• Campuses in Berlin & Munich: two of the Top 10 “Best Student Cities 2017” worldwide
• Authentic, practice oriented projects with over 500 well-known companies
• Highly qualified professors and industry insiders as lecturers
• International students from all continents
• Career perspectives in Germany: 18 months visa after successful graduation
• Master’s degree over three days a week (e.g. from Thursday to Saturday)
• Pre-Semester course available online
• Buddy network for international students
• Campus locations situated in the very centre of Germany’s industrial locations
• Worldwide network of Partner Universities
Summer term: Non-EU 15.01 / EU 15.02
Winter term: Non-EU 15.07 / EU 15.08
Our Student Advisors are always happy to answer any questions you may have. You can use our online chat or contact us via WhatsApp to talk to us. You can also give us a call or use the information request form on our international website http://www.macromedia-university.com.
The MA in Digital Media is unique in its combination of practical and theoretical approaches to contemporary media and technology.
The established and exciting degree is designed to help you understand digital transformations in media, culture and society and apply this understanding in practice, in the media and creative industries and in further research. You will be equipped with skills that can be applied to current and future developments in digital media, social media, computing and other aspects of technology.
The MA in Digital Media educates aspiring media practitioners and academics as well as early and mid-career professionals who seek to reflect on their roles in a structured and stimulating learning environment designed to give all students up-to-the-minute knowledge of digital media and the skills to apply that knowledge to future developments.
The MA offers two pathways:
Pathway 1 is a theory programme where you learn about developments in digital media and technology from a wide range of perspectives
Pathway 2 is a theory and practice programme where you can explore transformations in media, culture and society through the practice of contemporary digital communication. You will work with one or more of the following to create installations, apps and single- and multi-screen work that's responsive to the continually changing digital landscape:
Acclaimed academics and practitioners
Benefit from the experience and expertise of one of the world’s leading media and communications departments. The programme is co-convened by Professor Joanna Zylinska and Daniel Rourke, and you will be taught by theorists and practitioners of international standing.
Work placements and internships
The MA in Digital Media regularly attracts offers of work placements and internships. In the past these have come from Google, The Science Museum and N1creative.com. There is also £6,000 bursary available for UK students studying this course. Find out more about the Stationers' Postgraduate Bursary Scheme on our departmental awards page.
Our students have access to state-of-the-art facilities including well-equipped lecture and seminar rooms, exhibition spaces, computer facilities and digital media suites.
The department is also currently host to the renowned philosopher of media and technology, Bernard Stiegler and students will have access to his modulein Media Philosophy as well as priority access to the innovative and popular option After New Media. Designed to complement the MA in Digital Media, this course provides a framework for thinking about the current media environment as well as future forms of human and computer interaction.
An established record
The MA in Digital Media has been redefining media theory and practice since 2004. Our students become proficient in:
MA Digital Media students have access to the pioneering option ‘After New Media’, currently a non-assessed online module which explores the themes of self mediation, ethical mediation and intelligent mediation, and develops a framework for thinking about 'life' after new media. As well as accessing a series of podcasts, students are offered reading groups and a masterclass with Professor Sarah Kember co-author of the book Life After New Media on which the course is based.
The programme consists of:
Seen take-home paper; essays; dissertation or practice/theory project and other production work for image-making.
We provide graduates with skills that are cutting edge: in the critical analysis and/or creative production of digital media; in the disciplinary knowledge and conceptual frameworks necessary for current and future forms of media and technology; in the awareness of how digital media and technologies are re-shaping society from the ways we communicate (through social media and web 2.0) to the increasingly ‘smart’ environments in which we live.
Our programme provides a theory and practice pathway and prepares students for work in the following areas:
This MA looks at contemporary changes in media and communications, by putting into perspective the transformations that affect the way people live and work, national and international institutions evolve, and how cultural practices develop.
This programme's internationally acclaimed and comparative approach to the events, issues and debates of our times is particularly suited for those interested in exploring the bigger picture as well as the nitty-gritty of transformations in media and communications and their impact on culture, society and politics.
Its cutting-edge and interdisciplinary approach to postgraduate learning, independent study, and life skills provides you with the analytical skills, conceptual knowledge and practical understanding of the real and imagined shifts that are taking place in – and through – the media industries, everyday life online and on the ground at home and abroad.
The Masters attracts budding scholars, media practitioners, activists, and advocates from many regions, with a variety of educational and professional backgrounds.
It's particularly suitable for those wanting to move their knowledge and analytical skills up a level for further study as well as for those who have experience of studying or working in the media and cultural sectors, non-profits and other third sector organisations, alternative media, the arts, grassroots and international advocacy and activism.
The programme achieves these goals by:
The Programme Director is Professor Marianne Franklin. Lecturers, guest speakers, and research students on this programme are affiliated to the Centre for the Study of Global Media and Democracy, the School of Mass Communications at Texas Tech University (USA), the United Nations Internet Governance Forum, Edinburgh Law School, Le Monde diplomatique, a number of international NGOs, activist and advocacy groups, international academic and media networks.
The programme is broken into three parts:
The themes covered may vary from year to year, depending on research developments and staff availability.
Along with two compulsory (core) modules, research skills module, and a research dissertation, you can choose from a range of theory and practice option modules from Media & Communications as well as other Goldsmiths departments.
Distinguishing Features: this programme's content, structure, and assessment takes an interdisciplinary and innovative approach to:
Activities: Based on an interactive communication model of learning and teaching, the core programme is organised around lectures, participatory workshops, student presentations, written work, informed debates.
On completing this programme you will be able to (re)enter the workplace, return to your creative pursuits, activism, or advocacy project or, if you wish, continue onto further research with up-to-date knowledge about the facts and fictions around these trends.
You also take:
Research Skills (60 credits)
As an integral part of successfully completing the Dissertation component, students take part in a two-term Research Skills module. Here we cover topics such as:
By term’s end students will be fine-tuning their individual research projects, contributing to our study of these themes in class presentations. Workshops and one to one supervision will provide further support for students until the end of the summer teaching term.
We offer a wide range of option modules each year.
Individual and group presentations; live video/web conferences, examined essays and research papers; qualitatively assessed assignments and discussion leading; dissertation.
Graduates from this programme find work and excel in a number of domains:
Alumni have found work with the BBC world service, Globo corporation, Carnegie Foundation, European parliament and European Commission, CCTV, NBC, Google, Microsoft, NGOs (eg Greenpeace, Global Partners) and charities (eg Dementia UK), newspapers (eg in South Korea, Brazil, Slovenia, China), alternative media and advocacy networks, museums, theatres and art gallerires, online national and international media outlets (eg Chinese, indigenous Taiwanese), PR and marketing around the world.
Other alumni have continued on to PhD programmes, at Goldsmiths and elsewhere. Many have been successful in gaining research scholarships and funding to further their academic and practitioner careers.
Visit our website for more information on fees, scholarships, postgraduate loans and other funding options to study Computing and Future Interaction Technologies at Swansea University - 'Welsh University of the Year 2017' (Times and Sunday Times Good University Guide 2017).
This Research Masters in Future Interaction Technologies and Human-Computer Interaction (HCI) teaches graduate students to go beyond simply building new software and hardware, to evaluating how they would be used, and how they can be improved.
The MRes is taught by the Future Interaction Technology (FIT) Lab, within the Computer Science. The FIT Lab’s mission is to explore and apply Advanced Computer Science to make interaction technologies dependable, enjoyable and effective. Interaction technologies include mobile devices, the Web, Web 2.0, implants, home TVs, microwave cookers, ticket machines, navigational aids, etc. Furthermore, we aim to work on grand challenges, like improving safety in healthcare, or developing technology to reach the millions and help us live more effective and sustainable lives.
Our Research Masters programme in Future Interaction Technologies mainly concludes of a large individual research project worth 120 credits. Inclusive of this 120 credits is training and experience provided by our Lab & Field Research Methods module. You will spend around 8 months preparing for and working on this extensive project, which provides key experience in performing research-oriented projects. As the MRes has a research focus, you will spend more independent research time building a strong knowledge of research literature and striving to make a novel contribution to the HCI community.
In addition to the research project, you can choose from a range of modules that provide skills and development training in different areas during your studies on the Computing and Future Interaction Technologies MRes.
Modules available currently include:
Human Computer Interaction Project
Interaction Technologies: Lab & Field Work (compulsory)
Interaction Technologies: Seminars & Readings (compulsory)
Research Methodology (compulsory)
Mobile Interaction Design
Interactive Systems Design
Interaction Technologies: Information Retrieval
Interaction Technologies: Hardware & Devices
The MRes in Computing & Future Interaction Technologies is ideally suited for continued academic research, but also provides the necessary skills and key experience to apply research methods in HCI practitioner positions in industry.