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Master in BIG DATA. Read more
Master in BIG DATA : Data Analytics, Data Science, Data Architecture”, accredited by the French Ministry of Higher Education and Research, draws on the recognized excellence of our engineering school in business intelligence and has grown from the specializations in Decision Support, Business Intelligence and Business Analytics. The Master is primarily going to appeal to international students, "free movers" or those from our partner universities or for high-potential foreign engineers who are looking for an international career in the domain of Business Analytics.

This program leads to a Master degree and a Diplôma accredited by the French Ministry of Higher Education and research.

Objectives

Business Intelligence and now Business Analytics have become key elements of all companies.

The objective of this Master is to train specialists in information systems and decision support, holding a large range of mathematic- and computer-based tools which would allow them to deal with real problems, analyzing their complexity and bringing efficient algorithmic and architectural solutions. Big Data is going to be the Next Big Thing over the coming 10 years.

The targeted applications concern optimization in the processing of large amounts of data (known as Big Data), logistics, industrial automation, but above all it’s the development of BI systems architecture. These applications have a role in most business domains: logistics, production, finance, marketing, client relation management.

The need for trained engineering specialists in these domains is growing constantly: recent studies show a large demand of training in these areas.

Distinctive points of this course

• The triple skill-set with architecture (BI), data mining and business resource optimization.
• This master will be run by a multidisciplinary group: statistics, data mining, operational research, architecture.
• The undertaking of interdisciplinary projects.
• The methods and techniques taught in this program come from cutting-edge domains in industry and research, such as: opinion mining, social networks and big data, optimization, resource allocation and BI systems architecture.
• The Master is closely backed up by research: several students are completing their end-of-studies project on themes from the [email protected] laboratory, followed and supported by members from the laboratory (PhD students and researcher teachers).
• The training on the tools used in industry dedicated to data mining, operational research and Business Intelligence gives the students a plus in their employability after completion.
• Industrial partnerships with companies very involved in Big Data have been developed:
• SAS via the academic program and a ‘chaire d’entreprise’ (business chair), allowing our students access to Business Intelligence modules such as Enterprise Miner (data mining) and SAS-OR (in operational research).

Practical information

The Master’s degree counts for 120 ECTS (European Credit Transfer System) in total and lasts two years. The training lasts 1252 hours (611 hours in M1 and 641 hours in M2). The semesters are divided as follows:
• M1 courses take place from September until June and count for a total of 60 ECTS
• M2 courses take place from September until mid-April and count for a total of 42ECTS
• A five-month internship (in France) from mid- April until mid- September for 9 ECTS is required and a Master thesis for 9 ECTS.

Non-French speakers will be asked to participate to a one week intensive French course that precedes the start of the program and allows students to gain the linguistic knowledge necessary for daily interactions.

[[Organization ]]
M1 modules are taught from September to June (60 ECTS, 611 h)
• Data exploration
• Inferential Statistics (3 ECTS, 30h, 1 S*)
• Data Analysis (2 ECTS, 2h, 1 S)
• Mathematics for Computer science
• Partial Differential Equations and Finite Differences (3 ECTS, 30h, 1 S)
• Operational Research: Linear Optimization (2 ECTS, 20h, 1 S)
• Combinatory Optimization (2 ECTS, 18h, 1 S)
• Complexity theory (1 ECTS, 9h, 1 S)
• Simulation and Stochastic Process (3 ECTS, 30h, 2 S**)
• Introduction to Predictive Modelling (2ECTS, 21h, 2 S)
• Deterministic and Stochastic Optimization (3 ECTS, 30h, 2 S)
• Introduction to Data Mining (2 ECTS, 21h, 2 S)
• Software and Architecture
• Object-Oriented Modelling (OOM) with UML (3 ECTS, 30h, 1 S)
• Object-Oriented Design and Programming with Java (2 ECTS, 30h, 1 S)
• Relational Database: Modelling and Design (3ECTS, 30h, 1 S)
• PLSQL (2 ECTS, 21h, 2 S)
• Architecture and Network Programming (3 ECTS, 30h, 2 S)
• Parallel Programming (3 ECTS, 30h, 2 S)
• Engineering Science
• Signal and System (3 ECTS, 21 h, 1 S)
• Signal processing (3 ECTS, 30h, 1 S)

• Research Initiation
• Scientific Paper review (1 ECTS, 9h, 1 S)
• Final research project on BIG DATA (5 ECTS, 50h, 2 S)
• Project Management
• AGIL Methods & Transverse Project (2 ECTS, 21h, 2 S)
• Languages and workshops
• French and Foreign languages (6 ECTS, 61h, 1&2 S)
• Personal and Professional Project (1 ECTS, 15, 1 S)
*1 S= 1st semester, ** 2 S= 2nd semester

M2 Program: from September to September (60 ECTS, 641h)
M2 level is a collection of modules, giving in total 60 ECTS (42 ECTS for the modules taught from September to April, plus 9 ECTS for the internship and 9 ECTS for the Master thesis).

Computer technologies
• Web Services (3 ECTS, 24h, 1 S)
• NOSQL (2 ECTS, 20h, 1 S)
• Java EE (3 ECTS, 24, 1S)
Data exploration
• Semantic web and Ontology (2 ECTS, 20h, 1 S)
• Data mining: application (2 ECTS, 20h, 1S)
• Social Network Analysis (2ECTS, 18h, 1S)
• Collective intelligence: Web Mining and Multimedia indexation (2 ECTS, 20h, 2 S)
• Enterprise Miner SAS (2 ECTS, 20h, 2 S)
• Text Mining and natural language (2 ECTS, 20h, 2 S)
Operations Research
• Thorough operational research: modelling and business application (2 ECTS, 21h, 1 S)
• Game theory (1 ECTS, 10h, 1 S)
• Forecasting models (2 ECTS, 20h, 1 S)
• Constraint programming (2 ECTS, 20h, 2 S)
• Multi-objective and multi-criteria optimisation (2 ECTS, 20h, 2 S)
• SAS OR (2 ECTS, 20h, 2 S)
Research Initiation Initiative
• Scientific Paper review (1 ECTS, 10h, 1 S)
• Final research project on BIG DATA (2 ECTS, 39, 2 S)
BI Architecture
• BI Theory (2 ECTS, 20h, 2 S)
• BI Practice (2 ECTS, 20h, 2 S)
Languages and workshops (4 ECTS, 105h, 1&2 S)
• French as a Foreign language
• CV workshop
• Personal and Professional Project
Internship
• Internship (9 ECTS, 22 weeks minimum)
Thesis
• Master thesis (9 ECTS, 150h)

Teaching

Fourteen external teachers (lecturers from universities, teacher-researchers, professors etc.), supported by a piloting committee, will bring together the training given in Cergy.

All the classes will be taught in English, with the exception of:
• The class of FLE (French as a foreign language), where the objective is to teach the students how to understand and express themselves in French.
• Cultural Openness, where the objective is to enrich the students’ knowledge of French culture.
The EISTI offers an e-learning site to all its students, which complements everything the students will learn through their presence and participation in class:
• class documents, practical work and tutorials online
• questions and discussions between teachers and students, and among students
• a possibility of handing work in online

All Master’s students are equipped with a laptop for the duration of the program that remains the property of the EISTI.

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Today’s successful professionals must come with a varied skill set, adaptable to the diverse and international nature of the global market. Read more
Today’s successful professionals must come with a varied skill set, adaptable to the diverse and international nature of the global market.
This major equips you with the tools to navigate a world with rapidly dissipating borders. In this program, you will develop a broad understanding of the global economic playing field through extensive case-study research accompanied by a diverse range of topics that relate to international business, including: finance, law, media, communications and management. On our Barcelona campus, the MBA in International Business is further accredited by the Universidad Católica de Murcia.

Course structure

The MBA in International Business program (90 ECTS) lasts one year, divided into three-terms. Each term students complete five courses, including industrial visits and guest speaker sessions. In order to graduate, students must complete a management research methods module and a dissertation subject in addition to the other courses.

Term 1 (18 CH | 23 ECTS)

Management Skills (3 | 4)
Organisational Behaviour (3 | 4)
Managerial Accounting (3 | 4)
Marketing (3 | 4)
Quantitative Business Methods (3 | 4)
Negotiation (seminar) (1 | 1)
Business Law (seminar) (1 | 1)
Personal & Professional Development (1 | 1)

Term 2 (21 CH | 27 ECTS)

Finance (3 | 4)
Human Resources Management (3 | 4)
Global Economics (3 | 4)
Strategic Management (3 | 4)
Management Information Systems (3 | 4)
Business Strategy Simulation (3 | 4)
Job Career Planning (seminar) (1 | 1)
Communication Skills (seminar) (1 | 1)
Personal & Professional Development (1 | 1)

Term 3 (15 CH | 20 ECTS)

Business Policy & Strategy (3 | 4)
International Marketing (3 | 4)
International Finance (3 | 4)
Sales Management (3 | 4)
Technology & Change Management (3 | 4)

Graduation Requirements:

EU Research & Dissertation Seminars*
EU Dissertation (14 | 20)

*EU Research & Dissertation Seminars will be taken over 2 terms

Learning Outcomes

International Business graduates leave EU with a diverse skill set that will enable them to be effective leaders in a number of different business applications. Students will also:

1. Gain a comprehensive vision of the way in which businesses work and develop strategies to react to changes.

2. Hone problem-solving, analytical and evaluation skills.

3. Complete marketing campaigns for different local and global sectors.

4. Experiment with different techniques that help lead to desired outcomes and clearer decisions.

Faculty

EU’s high-caliber faculty is made up of full-time academics with doctoral degrees, as well as part-time instructors who are also current members of the international business community. Our faculty members have current or previous experience as entrepreneurs, consultants and business leaders. This merge of the academic and professional worlds supports a unique and exceptional quality of learning, reinforcing EU's pragmatic approach to education.

Careers

Students completing this major pursue careers in:

Non-profit organisations
Multinational corporations
Trade services
Government agencies

Read less
The skills required for communication and public relations have been drastically redefined by changes in social and digital media. Read more
The skills required for communication and public relations have been drastically redefined by changes in social and digital media. Professionals in the field are required to coordinate increasingly complex public relations campaigns now that the consumer and brand are so interconnected. This program will provide students with the know-how to stay ahead of current trends and to apply the latest technologies and communication strategies.

Course structure

The MBA in Communication & Public Relations program (90 ECTS) lasts one year, divided into three terms. Each term students complete five courses, including industrial visits and guest speaker sessions. In order to graduate, students must complete a management research methods module and a dissertation subject in addition to the other courses.

Term 1 (18 CH | 23 ECTS)

Management Skills (3 | 4)
Organisational Behaviour (3 | 4)
Managerial Accounting (3 | 4)
Marketing (3 | 4)
Quantitative Business Methods (3 | 4)
Negotiation (seminar) (1 | 1)
Business Law (seminar) (1 | 1)
Personal & Professional Development (1 | 1)

Term 2 (21 CH | 27 ECTS)

Finance (3 | 4)
Human Resources Management (3 | 4)
Global Economics (3 | 4)
Strategic Management (3 | 4)
Management Information Systems (3 | 4)
Business Strategy Simulation (3 | 4)
Job Career Planning (seminar) (1 | 1)
Communication Skills (seminar) (1 | 1)
Personal & Professional Development (1 | 1)

Term 3 (15 CH | 20 ECTS)

Public Speaking & Public Communication (3 | 4)
Public Relations (3 | 4)
Organisational Communication (3 | 4)
Mass Media Strategy, Planning & Media Law (3 | 4)
Practical Applications in Public Relations (3 | 4)

Graduation Requirements:

EU Research & Dissertation Seminars*
EU Dissertation (14 | 20)

*EU research & dissertation seminars will be taken over two terms

Learning Outcomes

This program provides students with an academic and professional education that prepares them for positions in public relations, advertising, marketing, communications, management, research and negotiation. Students will also:

1. Explore the marketing plan as a component of the business plan.

2. Present oral and written reports based on experience.

3. Discover how mutually beneficial relationships are made in business.

4. Support decision making with cost-volume-profit relationships and incremental analysis.

Faculty

EU’s high-caliber faculty is made up of full-time academics with doctoral degrees, as well as part-time instructors who are also current members of the international business community. Our faculty members have current or previous experience as entrepreneurs, consultants and business leaders. This merge of the academic and professional worlds supports a unique and exceptional quality of learning, reinforcing EU's pragmatic approach to education.

Careers

Students completing this major pursue careers in:

Campaign coordinators
Media consultants
Development officers
Communications managers

Read less
The marketing of products and services is an important aspect of any business. Effective delivery of a company’s offerings is key to success in today’s constantly evolving and diverse business world. Read more
The marketing of products and services is an important aspect of any business. Effective delivery of a company’s offerings is key to success in today’s constantly evolving and diverse business world. This program provides the framework for understanding markets, competitors, product portfolios and consumer behaviour from an international perspective. You’ll learn about the latest developments in e-marketing strategies, advertising and media; preparing you for a career in international marketing.

Course structure

The MBA in International Marketing program (90 ECTS) lasts one year, divided into three terms. Each term students complete five courses, including industrial visits and guest speaker sessions. In order to graduate, students must complete a management research methods module and a dissertation subject in addition to the other courses.

Term 1 (18 CH | 23 ECTS)

Management Skills (3 | 4)
Organisational Behaviour (3 | 4)
Managerial Accounting (3 | 4)
Marketing (3 | 4)
Quantitative Business Methods (3 | 4)
Negotiation (seminar) (1 | 1)
Business Law (seminar) (1 | 1)
Personal & Professional Development (1 | 1)

Term 2 (21 CH | 27 ECTS)

Finance (3 | 4)
Human Resources Management (3 | 4)
Global Economics (3 | 4)
Strategic Management (3 | 4)
Management Information Systems (3 | 4)
Business Strategy Simulation (3 | 4)
Job Career Planning (seminar) (1 | 1)
Communication Skills (seminar) (1 | 1)
Personal & Professional Development (1 | 1)

Term 3 (15 CH | 20 ECTS)

International Marketing (3 | 4)
Sales Management (3 | 4)
Marketing Research (3 | 4)
E-Marketing Strategies (3 | 4)
Advertising & Media (3 | 4)

Graduation Requirements:

EU Dissertation (14 | 20)
EU Research & Dissertation Seminars*

*EU research & dissertation seminars will be taken over two terms

Learning Outcomes

Graduates leave this program with all the tools they need to be effective players in the field of international marketing. Students will also:

1. Explore how companies make the most from their investments, from managing data to communications.

2. Apply key principles that enhance communication and effectiveness.

3. Analyse the microfunctions of human resources management and explore its strategic importance.

4. Analyse and create alternative investment projects.

Faculty

EU’s high-caliber faculty is made up of full-time academics with doctoral degrees, as well as part-time instructors who are also current members of the international business community. Our faculty members have current or previous experience as entrepreneurs, consultants and business leaders. This merge of the academic and professional worlds supports a unique and exceptional quality of learning, reinforcing EU's pragmatic approach to education.

Careers

Students completing this major pursue careers in:

Marketing consultancy
Advertising
Public relations
Brand management

Read less
This major covers a diverse range of areas in the finance industry, from the financial organization, operation and challenges of the economy at large to issues of financial management in firms and financial institutions. Read more
This major covers a diverse range of areas in the finance industry, from the financial organization, operation and challenges of the economy at large to issues of financial management in firms and financial institutions. This program equips you with the analytical foundation and the tools necessary to deal with important practical issues in a finance-centered career. It is the perfect preparation for management positions in the fields of corporate finance, investment management and other diverse areas in banking and finance.

Course structure

The MBA in Global Banking & Finance program lasts one year, divided into three terms. Each term students complete five courses, including industrial visits and guest speaker sessions. In order to graduate, students must complete a management research methods module and a dissertation subject in addition to the other courses.

Term 1 (18 CH | 23 ECTS)

Management Skills (3 | 4)
Organizational Behavior (3 | 4)
Managerial Accounting (3 | 4)
Marketing (3 | 4)
Quantitative Business Methods (3 | 4)
Negotiation (seminar) (1 | 1)
Business Law (seminar) (1 | 1)
Personal & Professional Development (1 | 1)

Term 2 (21 CH | 27 ECTS)

Finance (3 | 4
Human Resources Management (3 | 4)
Global Economics (3 | 4)
Strategic Management (3 | 4)
Management Information Systems (3 | 4)
Business Strategy Simulation (3 | 4)
Job Career Planning (seminar) (1 | 1)
Communication Skills (seminar) (1 | 1)
Personal & Professional Development (1 | 1)

Term 3 (15 CH | 20 ECTS)

Financial Investments (3 | 4)
Financial Planning (3 | 4)
Short-Term Financial Management (3 | 4)
Long-Term Financial Management (3 | 4)
Advanced Finance (3 | 4)

Graduation Requirements:

EU Research & Dissertation Seminars*
EU Dissertation (14 | 20)

*EU Research & Dissertation Seminars will be taken over 2 terms

Learning Outcomes

Graduates of this program enter the field with a finely-tuned financial knowledge base that is crucial to making sound and profitable decisions. Students will also:

1. Interpret data, newspapers, technical reports and articles on investments.

2. Develop a basic understanding of derivative-related financial instruments.

3. Review what is required to start and operate a small business.

4. Prepare a small, comprehensive, business plan.

Faculty

EU’s high-caliber faculty is made up of full-time academics with doctoral degrees, as well as part-time instructors who are also current members of the international business community. Our faculty members have current or previous experience as entrepreneurs, consultants and business leaders. This merge of the academic and professional worlds supports a unique and exceptional quality of learning, reinforcing EU's pragmatic approach to education.

Careers

Students completing this major pursue careers in:

Investment banking
Financial management and planning
Strategic acquisitions
Credit strategy management

Read less
Tourism is the fastest growing industry in today’s business world and companies continue to require academically qualified managers to afford them an insight into the industry. Read more
Tourism is the fastest growing industry in today’s business world and companies continue to require academically qualified managers to afford them an insight into the industry. This major explores the theories, practices and business models that make up the tourism and leisure field. Focusing on the development of executive skills and strategic aptitudes, this program will deliver the key competencies required in the industry while developing your understanding of international and intercultural management needs.

Course structure

The MBA in Leisure & Tourism program lasts one year, divided into three terms. Each term students complete five courses, including industrial visits and guest speaker sessions. In order to graduate, students must complete a management research methods module and a dissertation subject in addition to the other courses.

Term 1

(18 CH | 23 ECTS)

Management Skills (3 | 4)
Organisational Behaviour (3 | 4)
Managerial Accounting (3 | 4)
Marketing (3 | 4)
Quantitative Business Methods (3 | 4)
Negotiation (seminar) (1 | 1)
Business Law (seminar) (1 | 1)
Personal & Professional Development (1 | 1)

Term 2 (21 CH | 27 ECTS)

Finance (3 | 4)
Human Resources Management (3 | 4)
Global Economics (3 | 4)
Strategic Management (3 | 4)
Management Information Systems (3 | 4)
Business Strategy Simulation (3 | 4)
Job Career Planning (seminar) (1 | 1)
Communication Skills (seminar) (1 | 1)
Personal & Professional Development (1 | 1)

Term 3 (15 CH | 20 ECTS)

International Tourism Management (3 | 4)
Strategic Tourism Marketing (3 | 4)
Environments of Tourism (3 | 4)
Culture & Cross-Cultural Management in Tourism (3 | 4)
E-Business in Tourism (3 | 4)

Graduation Requirements:

EU Research & Dissertation Seminars*
EU Dissertation (14 | 20)

*EU Research & Dissertation Seminars will be taken over 2 terms

Learning Outcomes

In addition to industry-specific modules, the program focuses on development strategies and management styles specifically geared toward creating leaders in the industry who can also apply the same skills to the wider commercial market. Students will:

1. Investigate the impact of tourism planning and development on economic, sociocultural and physical environments.

2. Look at business from the point of view of both the consumer and the service provider.

3. Explore issues that concern host-visitor relationships.

4. Study the major processes within marketing through case studies and class discussion.

Faculty

EU’s high-caliber faculty is made up of full-time academics with doctoral degrees, as well as part-time instructors who are also current members of the international business community. Our faculty members have current or previous experience as entrepreneurs, consultants and business leaders. This merge of the academic and professional worlds supports a unique and exceptional quality of learning, reinforcing EU's pragmatic approach to education.

Careers

Students completing this major pursue careers in:

Hotel chain executives
Tourism bureau directors
Resort managers
Event and conference executives

Read less
Growing businesses need to adapt to environmental and technological changes. This major prepares you for the challenges of establishing and growing a business in today’s dynamic climate. Read more
Growing businesses need to adapt to environmental and technological changes. This major prepares you for the challenges of establishing and growing a business in today’s dynamic climate. We’ll help you build the framework for your new venture and provide you with the skills necessary to become an entrepreneurial leader. By graduation, you will develop key capabilities for success in the areas of new product and service development as well as, small and family business management.

Course structure

The MBA in Entrepreneurship program lasts one year, divided into three terms. Each term students complete five courses, including industrial visits and guest speaker sessions. In order to graduate, students must complete a management research methods module and a dissertation subject in addition to the other courses.

Term 1 (18 CH | 23 ECTS)

Management Skills (3 | 4)
Organisational Behaviour (3 | 4)
Managerial Accounting (3 | 4)
Marketing (3 | 4)
Quantitative Business Methods (3 | 4)
Negotiation (seminar) (1 | 1)
Business Law (seminar) (1 | 1)
Personal & Professional Development (1 | 1)

Term 2 (21 CH | 27 ECTS)

Finance (3 | 4)
Human Resources Management (3 | 4)
Global Economics (3 | 4)
Strategic Management (3 | 4)
Management Information Systems (3 | 4)
Business Strategy Simulation (3 | 4)
Job Career Planning (seminar) (1 | 1)
Communication Skills (seminar) (1 | 1)
Personal & Professional Development (1 | 1)

Term 3 (15 CH | 20 ECTS)

New Product Development (3 | 4)
Entrepreneurship & New Venture Creation (3 | 4)
Innovation & Leadership (3 | 4)
Technology & Change Management (3 | 4)
Family Business Management (3 | 4)

Graduation Requirements:

EU Research & Dissertation Seminars*
EU Dissertation (14 | 20)

*EU Research & Dissertation Seminars will be taken over 2 terms

Learning Outcomes

Students gain the knowledge necessary to become successful entrepreneurs, through case study research, industrial visits and routine networking, in addition to the managerial training they receive in a classroom setting. Students will also:

1. Face challenges in the interaction of family, management and ownership.

2. Discover that bringing about change is essentially about managing people and information.

3. Understand the different innovation models for startups, existing organisations, multinational corporations and global networks.

4. Incorporate cutting-edge thinking and best practices into new product development.

Faculty

EU’s high-caliber faculty is made up of full-time academics with doctoral degrees, as well as part-time instructors who are also current members of the international business community. Our faculty members have current or previous experience as entrepreneurs, consultants and business leaders. This merge of the academic and professional worlds supports a unique and exceptional quality of learning, reinforcing EU's pragmatic approach to education.

Careers

Students completing this major pursue careers in:

Information technology
B2B/B2C sales
Venture capital
Consultancy

Read less
Good leadership means good business. Professional communication, team building and conflict resolution are the key skills developed in this comprehensive program. Read more
Good leadership means good business. Professional communication, team building and conflict resolution are the key skills developed in this comprehensive program. Whether you want to be a startup entrepreneur or a change-agent in an existing organization, this major will help you to define your leadership style. You’ll learn to set clear goals and objectives while effectively managing a team. This program promotes leadership values that benefit both companies and their employees.

Course structure

The MBA in Leadership program lasts one year, divided into three terms. Each term students complete five courses, including industrial visits and guest speaker sessions. In order to graduate, students must complete a management research methods module and a dissertation subject in addition to the other courses.

Term 1 (18 CH | 23 ECTS)

Management Skills (3 | 4)
Organizational Behavior (3 | 4)
Managerial Accounting (3 | 4)
Marketing (3 | 4)
Quantitative Business Methods (3 | 4)
Negotiation (seminar) (1 | 1)
Business Law (seminar) (1 | 1)
Personal & Professional Development (1 | 1)

Term 2 (21 CH | 27 ECTS)

Finance (3 | 4)
Human Resources Management (3 | 4)
Global Economics (3 | 4)
Strategic Management (3 | 4)
Management Information Systems (3 | 4)
Business Strategy Simulation (3 | 4)
Job Career Planning (seminar) (1 | 1)
Communication Skills (seminar) (1 | 1)
Personal & Professional Development (1 | 1)

Term 3(15 CH | 20 ECTS)

Business Ethics (3 | 4)
Innovation & Leadership (3 | 4)
Strategic Supply Chain Management (3 | 4)
Business Policy & Strategy (3 | 4)
Coaching & Mentoring (3 | 4)

Graduation Requirements

EU Research & Dissertation Seminars*
EU Dissertation (14 | 20)

*EU Research & Dissertation Seminars will be taken over 2 terms

Learning Outcomes

The Leadership MBA covers topics such as management skills, negotiation techniques and communication skills, and looks at how they can be applied in various business situations. Students will also:

1. Examine innovative leadership and management principles.

2. Discover that bringing about change is essentially about managing people and information.

3. Learn the business and marketing principles necessary to start and operate a business.

4. Expand and modify new product development to improve positioning and gain strategic competitive advantage.

Faculty

EU’s high-caliber faculty is made up of full-time academics with doctoral degrees, as well as part-time instructors who are also current members of the international business community. Our faculty members have current or previous experience as entrepreneurs, consultants and business leaders. This merge of the academic and professional worlds supports a unique and exceptional quality of learning, reinforcing EU's pragmatic approach to education.

Careers

Students completing this major pursue careers in:

Corporate management
Consultancy
Motivational speaking
Team building

Read less
The success of a business today depends on its online presence. Accordingly, e-business is one of the fastest growing and most in-demand modern industries. Read more
The success of a business today depends on its online presence. Accordingly, e-business is one of the fastest growing and most in-demand modern industries. The e-business program prepares you to thrive in an online business context, examining a broad range of topics from online architecture to usability, while covering many of the relevant issues that managers face in internet-based environments. You will be well-equipped to start your own online business, join an existing company or invent new ways of doing business online.

Course structure

The MBA in E-Business program lasts one year, divided into three terms. Each term students complete five courses, including industrial visits and guest speaker sessions. In order to graduate, students must complete a management research methods module and a dissertation subject in addition to the other courses.

Term 1 (18 CH | 23 ECTS)

Management Skills (3 | 4)
Organisational Behaviour (3 | 4)
Managerial Accounting (3 | 4)
Marketing (3 | 4)
Quantitative Business Methods (3 | 4)
Negotiation (seminar) (1 | 1)
Business Law (seminar) (1 | 1)
Personal & Professional Development (1 | 1)

Term 2 (21 CH | 27 ECTS)

Finance (3 | 4)
Human Resources Management (3 | 4)
Global Economics (3 | 4)
Strategic Management (3 | 4)
Management Information Systems (3 | 4)
Business Strategy Simulation (3 | 4)
Job Career Planning (seminar) (1 | 1)
Communication Skills (seminar) (1 | 1)
Personal & Professional Development (1 | 1)

Term 3 (15 CH | 20 ECTS)

E-Marketing Strategies (3 | 4)
Crafting the E-Business Model (3 | 4)
E-Business Architecture (3 | 4)
E-Business Design (3 | 4)
The E-Consumer (3 | 4)

Graduation Requirements:

EU Research & Dissertation Seminars*
EU Dissertation (14 | 20)

*EU Research & Dissertation Seminars will be taken over 2 terms

Learning Outcomes

The managerial skills that e-business graduates gain are applicable to both those that wish to launch their own e-businesses and those who go on to work for an established operation. Students will also:

1. Focus on marketing and branding essentials, such as banner and search engine optimisation.

2. Discover how to effectively build and maintain a corporate e-business.

3. Form a practical approach to real world case studies and examples.

4. Learn from the point of view of the consumer.

Faculty

EU’s high-caliber faculty is made up of full-time academics with doctoral degrees, as well as part-time instructors who are also current members of the international business community. Our faculty members have current or previous experience as entrepreneurs, consultants and business leaders. This merge of the academic and professional worlds supports a unique and exceptional quality of learning, reinforcing EU's pragmatic approach to education.

Careers

Students completing this major pursue careers in:

Entrepreneurship
Marketing and sales interface
Consultancy
Executive management

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The sports market is a multibillion dollar industry, experiencing rapid expansion in regions such as China, Russia, Brazil and the Middle East, opening many doors to those with a specialized skill set. Read more
The sports market is a multibillion dollar industry, experiencing rapid expansion in regions such as China, Russia, Brazil and the Middle East, opening many doors to those with a specialized skill set. This is an interdisciplinary program designed to teach management skills, covering areas such as; sports marketing and management, sports advertising, and media relations. The industry offers diverse and dynamic opportunities to graduates, ranging from professional sports to managing events and corporate sponsorships.

Course structure

The MBA in Sports Management program lasts one year, divided into three terms. Each term students complete five courses, including industrial visits and guest speaker sessions. In order to graduate, students must complete a management research methods module and a dissertation subject in addition to the other courses.

Term 1 (18 CH | 23 ECTS)

Management Skills (3 | 4)
Organizational Behavior (3 | 4)
Managerial Accounting (3 | 4)
Marketing (3 | 4)
Quantitative Business Methods (3 | 4)
Negotiation (seminar) (1 | 1)
Business Law (seminar) (1 | 1)
Personal & Professional Development (1 | 1)

Term 2 (21 CH | 27 ECTS)

Finance (3 | 4)
Human Resources Management (3 | 4)
Global Economics (3 | 4)
Strategic Management (3 | 4)
Management Information Systems (3 | 4)
Business Strategy Simulation (3 | 4)
Job Career Planning (seminar) (1 | 1)
Communication Skills (seminar) (1 | 1)
Personal & Professional Development (1 | 1)

Term 3 (15 CH | 20 ECTS)

Sports Marketing Management (3 | 4)
Financial Management Applications to Sport (3 | 4)
Sports Sponsorship (3 | 4)
Sports Management Issues (3 | 4)
Crafting Unique Sports Events (3 | 4)

Graduation Requirements:

EU Research & Dissertation Seminars*
EU Dissertation (14 | 20)

*EU Research & Dissertation Seminars will be taken over 2 terms

Learning Outcomes

Students gain the knowledge necessary to become successful sports managers, through case study research, industrial visits and routine networking with professional sports industry professionals, in addition to the managerial training they receive in a classroom setting. Students will also:

1. Demonstrate a deep understanding of the overall world of sports management and what it entails.

2. Apply major management principles to the field of sports business.

3. Understand the complexity involved in bidding for and staging major sports events.

4. Apply theory and concepts to real life situations.

Faculty

EU’s high-caliber faculty is made up of full-time academics with doctoral degrees, as well as part-time instructors who are also current members of the international business community. Our faculty members have current or previous experience as entrepreneurs, consultants and business leaders. This merge of the academic and professional worlds supports a unique and exceptional quality of learning, reinforcing EU's pragmatic approach to education.

Careers

Students completing this major pursue careers in:

Recruiting
Marketing and promotions management
Sports media and public relations
Corporate sponsorship

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People are the most valuable asset of every company and now more than ever, organizations are committed to the happiness and retention of great employees. Read more
People are the most valuable asset of every company and now more than ever, organizations are committed to the happiness and retention of great employees. The Human Resources Management program focuses on managing people from a social, cultural and political point of view while developing your personal skills, such as group working and time management. You will learn the methods of effective talent scouting and management, as well as the trends and techniques necessary to build a top-notch team of professionals.

Course structure

The MBA in Human Resources Management program lasts one year, divided into three terms. Each term students complete five courses, including industrial visits and guest speaker sessions. In order to graduate, students must complete a management research methods module and a dissertation subject in addition to the other courses.

Term 1 (18 CH | 23 ECTS)

Management Skills (3 | 4)
Organizational Behavior (3 | 4)
Managerial Accounting (3 | 4)
Marketing (3 | 4)
Quantitative Business Methods (3 | 4)
Negotiation (seminar) (1 | 1)
Business Law (seminar) (1 | 1)
Personal & Professional Development (1 | 1)

Term 2 (21 CH | 27 ECTS)

Finance 3 | 4
Human Resources Management (3 | 4)
Global Economics (3 | 4)
Strategic Management (3 | 4)
Management Information Systems (3 | 4)
Business Strategy Simulation (3 | 4)
Job Career Planning (seminar) (1 | 1)
Communication Skills (seminar) (1 | 1)
Personal & Professional Development (1 | 1)

Term 3 (15 CH | 20 ECTS)

International Human Resources Management (3 | 4)
HR Development & Training (3 | 4)
Communication & Negotiation in Employee Relations (3 | 4)
People Management (3 | 4)
HR Workshops (3 | 4)

Graduation Requirements:

EU Research & Dissertation Seminars*
EU Dissertation (14 | 20)

*EU Research & Dissertation Seminars will be taken over 2 terms

Learning Outcomes

Graduates of this program deliver added value to core stakeholders in a business world where management has to focus heavily on its most important asset, its people. Students will also:

1. Understand the essential elements of human resources from a global context.

2. Learn the factors that shape the process of people management.

3. Demonstrate necessary skills for successful negotiation and communication between employees and employers.

4. Apply theoretical knowledge to practical situations.

Faculty

EU’s high-caliber faculty is made up of full-time academics with doctoral degrees, as well as part-time instructors who are also current members of the international business community. Our faculty members have current or previous experience as entrepreneurs, consultants and business leaders. This merge of the academic and professional worlds supports a unique and exceptional quality of learning, reinforcing EU's pragmatic approach to education.

Careers

Students completing this major pursue careers in:

Recruitment
Personnel management
Compensation management
Labor relations

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Companies now have more options than ever to promote their products and brands. Practical knowledge of design, current trends and how they affect corporate practices is quickly becoming a key component of running a successful organization. Read more
Companies now have more options than ever to promote their products and brands. Practical knowledge of design, current trends and how they affect corporate practices is quickly becoming a key component of running a successful organization. Through this program, you will gain a general understanding of design history and esthetics while learning how to best apply them to business and productive management practices.

Course structure

The MBA in design management program lasts one year, divided into three terms. Each term students complete five courses, including industrial visits and guest speaker sessions. In order to graduate, students must complete a final management methods research module and a dissertation subject in addition to the other courses.

Term 1 (18 CH | 23 ECTS)

Management Skills (3 | 4)
Organizational Behavior (3 | 4)
Managerial Accounting (3 | 4)
Marketing (3 | 4)
Quantitative Business Methods (3 | 4)
Negotiation (seminar) (1 | 1)
Business Law (seminar) (1 | 1)
Personal & Professional Development (1 | 1)

Term 2 (21 CH | 27 ECTS)

Finance (3 | 4
Human Resources Management (3 | 4)
Global Economics (3 | 4)
Strategic Management (3 | 4)
Management Information Systems (3 | 4)
Business Strategy Simulation (3 | 4)
Job Career Planning (seminar) (1 | 1)
Communication Skills (seminar) (1 | 1)
Personal & Professional Development (1 | 1)

Term 3 (15 CH | 20 ECTS)

Introduction to the World of Design (3 | 4)
Luxury & Design (3 | 4)
Architecture & Hotel Design (3 | 4)
Graphic Design & Corporate Identity (3 | 4)
Photography & Management (3 | 4)

Graduation Requirements:

EU Research & Dissertation Seminars*
EU Dissertation (14 | 20)

*EU Research & Dissertation Seminars will be taken over 2 terms

Learning Outcomes

Design management graduates enter the market with a diverse skill set that will enable them to discern a good design idea from one that will not work in the current market. Students will also:

1. Know how to incorporate design into the modern world of business.

2. Gain a general understanding of design history and esthetics.

3. Learn how to best apply design to good business and management practices.

4. Apply theoretical knowledge to practical situations.

Faculty

EU’s high-caliber faculty is made up of full-time academics with doctoral degrees, as well as part-time instructors who are also current members of the international business community. Our faculty members have current or previous experience as entrepreneurs, consultants and business leaders. This merge of the academic and professional worlds supports a unique and exceptional quality of learning, reinforcing EU's pragmatic approach to education.

Careers

Students completing this major pursue careers in:

Brand strategy
Advertising
Packing design development
Marketing management

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The skills required for communication and public relations have been drastically redefined by changes in social and digital media. Read more
The skills required for communication and public relations have been drastically redefined by changes in social and digital media. Professionals in the field are required to coordinate increasingly complex public relations campaigns now that the consumer and brand are so interconnected. This program will provide students with the know-how to stay ahead of current trends and to apply the latest technologies and communication strategies.

Course structure

The MBA in Communication & Public Relations program (90 ECTS) lasts one year, divided into three terms. Each term students complete five courses, including industrial visits and guest speaker sessions. In order to graduate, students must complete a management research methods module and a dissertation subject in addition to the other courses.

Term 1 (18 CH | 23 ECTS)

Management Skills (3 | 4)
Organisational Behaviour (3 | 4)
Managerial Accounting (3 | 4)
Marketing (3 | 4)
Quantitative Business Methods (3 | 4)
Negotiation (seminar) (1 | 1)
Business Law (seminar) (1 | 1)
Personal & Professional Development (1 | 1)

Term 2 (21 CH | 27 ECTS)

Finance (3 | 4)
Human Resources Management (3 | 4)
Global Economics (3 | 4)
Strategic Management (3 | 4)
Management Information Systems (3 | 4)
Business Strategy Simulation (3 | 4)
Job Career Planning (seminar) (1 | 1)
Communication Skills (seminar) (1 | 1)
Personal & Professional Development (1 | 1)

Term 3 (15 CH | 20 ECTS)

Public Speaking & Public Communication (3 | 4)
Public Relations (3 | 4)
Organisational Communication (3 | 4)
Mass Media Strategy, Planning & Media Law (3 | 4)
Practical Applications in Public Relations (3 | 4)

Graduation Requirements:

EU Research & Dissertation Seminars*
EU Dissertation (14 | 20)

*EU research & dissertation seminars will be taken over two terms

Learning Outcomes

This program provides students with an academic and professional education that prepares them for positions in public relations, advertising, marketing, communications, management, research and negotiation. Students will also:

1. Explore the marketing plan as a component of the business plan.

2. Present oral and written reports based on experience.

3. Discover how mutually beneficial relationships are made in business.

4. Support decision making with cost-volume-profit relationships and incremental analysis.

Faculty

EU’s high-caliber faculty is made up of full-time academics with doctoral degrees, as well as part-time instructors who are also current members of the international business community. Our faculty members have current or previous experience as entrepreneurs, consultants and business leaders. This merge of the academic and professional worlds supports a unique and exceptional quality of learning, reinforcing EU's pragmatic approach to education.

Careers

Students completing this major pursue careers in:

Campaign coordinators
Media consultants
Development officers
Communications managers

Read less
Companies now have more options than ever to promote their products and brands. Practical knowledge of design, current trends and how they affect corporate practices is quickly becoming a key component of running a successful organization. Read more
Companies now have more options than ever to promote their products and brands. Practical knowledge of design, current trends and how they affect corporate practices is quickly becoming a key component of running a successful organization. Through this program, you will gain a general understanding of design history and esthetics while learning how to best apply them to business and productive management practices.

Course structure

The MBA in design management program lasts one year, divided into three terms. Each term students complete five courses, including industrial visits and guest speaker sessions. In order to graduate, students must complete a final management methods research module and a dissertation subject in addition to the other courses.

Term 1 (18 CH | 23 ECTS)

Management Skills (3 | 4)
Organizational Behavior (3 | 4)
Managerial Accounting (3 | 4)
Marketing (3 | 4)
Quantitative Business Methods (3 | 4)
Negotiation (seminar) (1 | 1)
Business Law (seminar) (1 | 1)
Personal & Professional Development (1 | 1)

Term 2 (21 CH | 27 ECTS)

Finance (3 | 4
Human Resources Management (3 | 4)
Global Economics (3 | 4)
Strategic Management (3 | 4)
Management Information Systems (3 | 4)
Business Strategy Simulation (3 | 4)
Job Career Planning (seminar) (1 | 1)
Communication Skills (seminar) (1 | 1)
Personal & Professional Development (1 | 1)

Term 3 (15 CH | 20 ECTS)

Introduction to the World of Design (3 | 4)
Luxury & Design (3 | 4)
Architecture & Hotel Design (3 | 4)
Graphic Design & Corporate Identity (3 | 4)
Photography & Management (3 | 4)

Graduation Requirements:

EU Research & Dissertation Seminars*
EU Dissertation (14 | 20)

*EU Research & Dissertation Seminars will be taken over 2 terms

Learning Outcomes

Design management graduates enter the market with a diverse skill set that will enable them to discern a good design idea from one that will not work in the current market. Students will also:

1. Know how to incorporate design into the modern world of business.

2. Gain a general understanding of design history and esthetics.

3. Learn how to best apply design to good business and management practices.

4. Apply theoretical knowledge to practical situations.

Faculty

EU’s high-caliber faculty is made up of full-time academics with doctoral degrees, as well as part-time instructors who are also current members of the international business community. Our faculty members have current or previous experience as entrepreneurs, consultants and business leaders. This merge of the academic and professional worlds supports a unique and exceptional quality of learning, reinforcing EU's pragmatic approach to education.

Careers

Students completing this major pursue careers in:

Brand strategy
Advertising
Packing design development
Marketing management

Read less
The success of a business today depends on its online presence. Accordingly, e-business is one of the fastest growing and most in-demand modern industries. Read more
The success of a business today depends on its online presence. Accordingly, e-business is one of the fastest growing and most in-demand modern industries. The e-business program prepares you to thrive in an online business context, examining a broad range of topics from online architecture to usability, while covering many of the relevant issues that managers face in internet-based environments. You will be well-equipped to start your own online business, join an existing company or invent new ways of doing business online.

Course structure

The MBA in E-Business program lasts one year, divided into three terms. Each term students complete five courses, including industrial visits and guest speaker sessions. In order to graduate, students must complete a management research methods module and a dissertation subject in addition to the other courses.

Term 1 (18 CH | 23 ECTS)

Management Skills (3 | 4)
Organisational Behaviour (3 | 4)
Managerial Accounting (3 | 4)
Marketing (3 | 4)
Quantitative Business Methods (3 | 4)
Negotiation (seminar) (1 | 1)
Business Law (seminar) (1 | 1)
Personal & Professional Development (1 | 1)

Term 2 (21 CH | 27 ECTS)

Finance (3 | 4)
Human Resources Management (3 | 4)
Global Economics (3 | 4)
Strategic Management (3 | 4)
Management Information Systems (3 | 4)
Business Strategy Simulation (3 | 4)
Job Career Planning (seminar) (1 | 1)
Communication Skills (seminar) (1 | 1)
Personal & Professional Development (1 | 1)

Term 3 (15 CH | 20 ECTS)

E-Marketing Strategies (3 | 4)
Crafting the E-Business Model (3 | 4)
E-Business Architecture (3 | 4)
E-Business Design (3 | 4)
The E-Consumer (3 | 4)

Graduation Requirements:

EU Research & Dissertation Seminars*
EU Dissertation (14 | 20)

*EU Research & Dissertation Seminars will be taken over 2 terms

Learning Outcomes

The managerial skills that e-business graduates gain are applicable to both those that wish to launch their own e-businesses and those who go on to work for an established operation. Students will also:

1. Focus on marketing and branding essentials, such as banner and search engine optimisation.

2. Discover how to effectively build and maintain a corporate e-business.

3. Form a practical approach to real world case studies and examples.

4. Learn from the point of view of the consumer.

Faculty

EU’s high-caliber faculty is made up of full-time academics with doctoral degrees, as well as part-time instructors who are also current members of the international business community. Our faculty members have current or previous experience as entrepreneurs, consultants and business leaders. This merge of the academic and professional worlds supports a unique and exceptional quality of learning, reinforcing EU's pragmatic approach to education.

Careers

Students completing this major pursue careers in:

Entrepreneurship
Marketing and sales interface
Consultancy
Executive management

Read less

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