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MSc/DIP in Strategic Public Relations (Double Degree with Lund University)

Course Description


This course is jointly delivered by the University of Stirling, School of Arts and Humanities, and Lund University (Sweden), Institute for Strategic Communication.
Public Relations practitioners provide direction for organisations of all sizes and sectors to communicate with their stakeholders and to manage relationships and emerging issues on the public agenda. Here at the University of Stirling and at the Lund University, we take a strategic approach to the field, encompassing a variety of perspectives and disciplines.

Key information

- Degree type: MSc
- Study methods: Full-time
- Duration: MSc: 21 months Certificate: three months
- Start date: September
- Course Director: Dr Howard Northhaft, Lund University

Course objectives

This variant of our established MSc in Strategic Public Relations & Communication Management course is delivered jointly with our partner Lund University in Helsingborg, Sweden. This course provides students with a solid European and international perspective on public relations and provides an opportunity to study in both Stirling, UK, and Helsingborg, Sweden.
This course is taught completely in English and students will obtain a double MSc degree from the University of Stirling and Lund University. Students spend Semester 1 at the University of Stirling and then move to Lund University for Semesters 2 and 3 before deciding if they’d like their dissertation supervised by Stirling or Lund.

This new Master’s course has unique features
- Opportunities to study in two countries at universities recognised for leading public relations and communication management education within Europe
- A focus on public relations and communication management, including strategic PR planning, media relations, digital media, public affairs, lobbying and advocacy, and organisational communication all within an international context
- An internship during the third semester of the course
- Rigorous research methods modules which enable students to build up confidence to engage in high quality qualitative and quantitative communication research
- The MSc Strategic Public Relations is also the English language line of the MARPE* – Euprera network and students will be able to interact and collaborate with students on the Iberian, French language lines and attend intensive public affairs seminars and workshops in Belgium

The key benefits of this course include:
- Internationalisation: unique multicultural and intercultural experience
- Knowledge: an innovative and challenging curriculum which develops both a theoretical and practical understanding of strategic communication
- Skills: transferable personal and intellectual skills including core management skills required by strategic managers in the developing global public relations industry
- Career opportunities: graduates are equipped to take up public relations and communication management positions in the private, public and non-profit sectors
- Contacts: a multi-national course team which is internationally-recognised for teaching and research and an alumni base built up over two decades
- Additional opportunities: specialist industry seminars and workshops on public affairs and lobbying delivered by leading practitioners and key experts in Brussels

The MSc Strategic Public Relations equips you with the necessary practical and analytical skills for an internationally focused professional career by examining how to design, implement and evaluate public relations (PR) and communication management courses.

*MARPE is the abbreviation for Master Relations Publiques Européenne. MARPE is a framework for Public Relations courses initiated by the European Public Relations Research and Education Association (EUPRERA)

English language requirements

If English is not your first language you must have one of the following qualifications as evidence of your English language skills:
- IELTS: 6.5 with 6.0 minimum in each skill
- Cambridge Certificate of Proficiency in English (CPE): Grade C
- Cambridge Certificate of Advanced English (CAE): Grade B
- Pearson Test of English (Academic): 60 with 56 in each component
- IBT TOEFL: 90 with no subtest less than 20

For more information go to English language requirements https://www.stir.ac.uk/study-in-the-uk/entry-requirements/english/

If you don’t meet the required score you may be able to register for one of our pre-sessional English courses. To register you must hold a conditional offer for your course and have an IELTS score 0.5 or 1.0 below the required standard. View the range of pre-sessional courses http://www.intohigher.com/uk/en-gb/our-centres/into-university-of-stirling/studying/our-courses/course-list/pre-sessional-english.aspx .

Why Stirling?

- REF2014
In REF2014 Stirling was placed 6th in Scotland and 45th in the UK with almost three quarters of research activity rated either world-leading or internationally excellent.

- Rating
Communications, Media and Culture had 95% of its research classed as of international standard, with 70% in the top two categories, 'world-leading' or 'internationally excellent', in the most recent Research Assessment Exercise (RAE).

- Study abroad opportunities
Students spend Semester 1 at the University of Stirling and then move to Lund University for Semesters 2 and 3 before deciding if they would like their dissertation supervised by Stirling or Lund.

- Strengths
Students benefit from an international academic team at Stirling and Lund, which is recognised for their teaching and research; students are able to study in two different countries enabling the development of intercultural communication skills and an international network; the course includes an industry placement.
Students are able to attend a two-day Public Affairs and Lobbying seminar series delivered in Brussels (additional cost).

Career opportunities

This course prepares students for careers in public relations and related areas in consultancies and private sector companies, (in-house positions, such as communications officer/manager, public relations officer/manager, press officer, internal communications officer/manager) NGOS, international organisations (such as the EU, UN etc.).
Graduates of our Master's level courses in public relations have successfully established careers in the public relations field working for a wide range of organisations all round the world. Recent examples include Nike, the UK Government, EU Parliament, Pfizer, Office Depot, the National Museum of Wales, as well as within the non-profit/charity sector.
Many of our graduates work for public relations consultancies, including some of the big names in the PR world, and some have even gone on to start their own business. Others stay in academia, going on to gain PhDs and then work as lecturers, teaching and researching public relations in universities all over the world.

Visit the MSc/DIP in Strategic Public Relations (Double Degree with Lund University) page on the University of Stirling web site for more details!

Entry Requirements

A minimum of a 2.1 Honours degree or equivalent in a relevant subject. Applicants without these formal qualifications but with significant appropriate/relevant work/life experience are encouraged to apply.

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