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  MSc in Marketing


Radboud University    Business and Economics

Full time September MSc 1 year full time
Business & Management (5)

FindAMasters summary

Are you passionate about building strong customer relationships and making a lasting impact in the world of marketing? Look no further than our MSc in Marketing programme. Delve into the fascinating world of relationship management and discover how it plays a crucial role in branding, product management, and service innovation. Gain a deep understanding of the social and psychological processes that shape consumer behavior. With a focus on corporate social responsibility, you'll learn how to create value for customers and stakeholders beyond just financial gain. Join us and unlock exciting career opportunities in market research, brand management, and more.

About the course

Do you want to learn how to build and manage customer relationships and how these relationships will help in key marketing activities such as branding, product management and service innovation? During this Master's specialisation, you will learn everything about creating long-term sustainable relations.

Discover our campus and get information on our English-taught programmes during our online Virtual Master's Open Day on 30 November! Unable to attend on this day? Tune into one of our online information events to learn more from the comfort of your own home.

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Entry Requirements

In order to get admission to this Master’s programme, you will need a Bachelor’s degree in a similar (or related) field from another research university with a fair number of courses in your preferred specialisation. If you have obtained a foreign Bachelor’s degree you will need to apply in Studielink and upload certain documents in OSIRIS. To meet the admission requirements for this programme, a sufficient level of English proficiency is required. Language proficiency can be proven via certain diplomas, or by successfully completing an accepted language test.


Fees

The legal tuition for the 2024-2025 academic year is €2.530 ,- and is applicable to EU/EEA, Swiss or Surinamese students who have not yet obtained a Master’s degree in the Netherlands. Our tuition fee for non-EU/EEA students is 17,470 euros.

 Course Content

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Student Profile

Bart Winter

I chose this Master's specialisation because I was interested in the theories and models marketing managers use in their decision making. The Master’s programme is a good reflection of the entire marketing spectrum. From consumer behaviour to international brand management, and of course measuring your marketing performance. All these and other interesting topics are covered in this Master's programme.

Traditionally, marketing is mainly customer-oriented. This Master's specialisation at Radboud University offers a broader view. The focus is on a multi-stakeholder perspective and it highlights the importance of long term stakeholder relationships. An important topic in this era of fierce competition, technological breakthroughs and more attention to sustainability.

This Master’s specialisation prepares you for a career in a field that is changing faster than ever before. Where the youngest on earth learn to swipe rather than learn how to walk. This programme gives you an understanding of these changes, the impact of these changes on society and how to act as a future Marketing professional in these turbulent times.

Personally, I am really interested in Digital Marketing. I want to get familiar with sets of big data and make marketing decisions that let the company flourish. I hope my Master's in Marketing will give me the right tools and insights to make work of it in my future career.

Scholarships

The Radboud Scholarship Programme is a very selective scholarship programme. It offers talented, highly motivated, non-EEA students with outstanding study results the opportunity to be awarded a scholarship for a complete English-taught Radboud University Master’s degree programme.

Scope of the programme
Each year, a number of partial scholarships are awarded within the Radboud Scholarship Programme for the duration of one of the English taught Master's degree programmes (with the exception of Erasmus Mundus Master's programmes and joint-degree Master's programmes).

A Radboud Scholarship will reduce your tuition fee to the legal fee (EU/EEA) instead of the institutional fee (non-EU/EEA).

Value of Scholarship(s)

Partial scholarships (legal instead of institutional tuition fees)

Eligibility

- Hold a non-EU/EEA passport
- Are not eligible for the lower EEA tuition fee for other reasons
- Have (will obtain) a Bachelor's degree achieved outside the Netherlands
- Meet the English language proficiency requirement for the Master's programme of your choice
- Have been (will be) fully admitted to the English-taught Master's degree programme starting 1 September
- Are enrolled at Radboud University as a full-time student for the academic year and Master's degree programme for which the scholarship will be awarded.

Application Procedure

You can apply by indicating during your application for admission for a Master's programme at Radboud University that you wish to apply for a Radboud Scholarship. You will then be requested to upload three additional documents: two reference letters and a curriculum vitae, if you have not already done so for the Master's programme application.

The selection for the scholarship and the admission to the Master's programme are two separate processes: admission to the Master's programme does not imply selection for the scholarship.

You must have submitted your application in the OSIRIS system by 31 January 23:59 CET and have it completed by 14 February 23:59 CET.


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Grant amounts for one year courses:
The grant will be paid in 11 monthly installments of €1,400. International travel will be reimbursed to a maximum of €1000. The residence permit will be arranged and paid for by Radboud University (approximately €210). Tuition fees are not waived, and differ per programme. Costs for insurance are covered by Fulbright.

Grant amounts for two year courses:
The grant for the first year of study will be paid in 12 monthly installments of €1,400. International travel will be reimbursed to a maximum of €1000. The costs for a visa and residence permit (approximately €207) will also be fully covered. Tuition fees are not waived, and differ per programme. Costs for insurance are covered by Fulbright.

The grant for a two-year Master's will be available for both years of study, on the condition that sufficient progress is made and sufficient results have been achieved in the first year. If awarded for the second year, the second grant period will not exceed 11 monthly installments of €1,400.

Value of Scholarship(s)

€15,400 - € 30,800

Eligibility

To qualify for a scholarship, applicants must have American nationality, have excellent academic marks, engage in extracurricular activities and be admitted to Radboud University Nijmegen.

Please note that U.S. students currently residing in the Netherlands will not be considered for any awards to the Netherlands. In addition, U.S. students with both U.S. and Dutch or European Union citizenship will not be considered.

Application Procedure

Scholarship applications for 2024-2025 are open and close on Tuesday 10 October 2023 at 5 pm Eastern Time. Applicants are required to have applied separately to Radboud University by 1 January 2024 for admission to the Master’s programme of their choice via the online application procedure, independent of their Fulbright application. At the time of application or later during the selection process for the Fulbright grant, scholarship candidates must be admitted to an English-taught Master's programme at Radboud University and provide a letter of admission. The Radboud University application process opens 1 October 2023. The application results will be made known at the end of March 2024.


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The NL Scholarship (NLS) will always be combined with the Radboud Scholarship Programme (RSP). This means that students applying for the NLS must also apply for the RSP. You can be awarded both the NLS and RSP, or just the RSP. You cannot be awarded just the NLS. This scholarship cannot be combined with the Radboud Encouragement Scholarship.

The scholarship amounts to €5,000. The grant is awarded for 1 year and can only be received once. You will receive this in the first year of your study programme. Please note that this is not a full scholarship. The costs of living and studying in the Netherlands are not covered by the scholarship.

Value of Scholarship(s)

€ 5000

Eligibility

-Hold a non-EU/non-EEA passport.
-Obtained a Bachelor's degree achieved outside the Netherlands.
-Have been fully admitted to the English-taught Master's programme starting 1 September 2024.
-Have applied for the Radboud Scholarship Programme for 2024-2025, starting 1 September 2024.
-Are able to comply with the conditions for obtaining a visa for the Netherlands.

-meet the English language proficiency requirement for the Master's programme of your choice

Application Procedure


You can apply by indicating during your application procedure for a Master's programme in the OSIRIS Application system that you wish to apply for a NL Scholarship.

The selection for the scholarship and the admission to the Master's programme are two separate processes: admission to the programme does not imply selection for NLS.

You must have submitted your application in the OSIRIS system by 31 January 23:59 CET and have it completed by 14 February 23:59 CET.


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Radboud University wants to contribute to a healthy and free world with equal opportunities for all. We find it important to realise a diverse and inclusive campus for all our students and staff. In order to give all talented students the opportunity to become part of our academic community, including students from non-EU/EEA countries who might be financially struggling to pay the institutional Radboud University tuition fee, we offer a number of full scholarships.

The Radboud Encouragement Scholarship is available for applicants from non-EU/EEA countries, applying for one of our English-taught Master’s degree programmes (with the exception of Erasmus Mundus Master's programmes and joint-degree Master's programmes). The scholarship covers the full tuition fee and living costs of €11,520 (as set by the IND, the Dutch Immigration and Naturalisation Service, for 2023-2024) for the duration of the Master’s programme.

Value of Scholarship(s)

Full tuition fee and living costs

Eligibility

- Hold a non-EU/EEA passport
- Are not eligible for the lower EEA tuition fee for other reasons
- Do not have sufficient funds or access to grants or loans to finance your studies at Radboud University
- Have (will obtain) a Bachelor's degree achieved outside the Netherlands, have no degrees achieved in the Netherlands and did not receive any previous education in the Netherlands (exchange programmes excluded, provided that they are part of the bachelor degree achieved outside the Netherlands)
- Meet the English language proficiency requirement for the Master's programme of your choice

Application Procedure

You can apply by indicating during your application for admission for a Master's programme in the OSIRIS Application system that you wish to apply for a Radboud Encouragement Scholarship. You will then be requested to upload two reference letters and a curriculum vitae (you may upload the same reference letters and CV if you have already uploaded those for your Master’s programme application) and the scholarship motivation letter.

Deadline
You must have submitted your application in the OSIRIS system by 31 January 23:59 CET and have it completed by 14 February 23:59 CET.


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