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Masters Degree Course

MSc/DIP in Strategic Public Relations (Marpe (Masters In European Public Relations) Joint Programme With Lund University, Sweden)


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University of Stirling
School of Arts and Humanities
Double Award from Stirling and Lund: 21 months
Upper 2nd Class Honours degree or equivalent, or equivalent academic / professional qualification will be considered
LINK
September
MSc, PgDip
Dr Julia Jahansoozi
Masters study type: Full time

PROGRAMME CONCEPT

This variant of our established MSc in Strategic Public Relations and Communication Management programme is delivered jointly with our partner Lund University in Helsingborg, Sweden. The programme is the English language line of the MARPE (Masters in European Public Relations) programme, which was developed and organized by EUPRERA members (European Public Relations Education and Research Association). This programme provides students with a solid European and international perspective on public relations and provides an opportunity to study in both Stirling, UK, and Helsingborg, Sweden.

This programme is taught completely in English and students will obtain a double MSc degree from the University of Stirling and Lund University. Students spend the first semester at the University of Stirling and then move to Lund University for the second and third semesters before deciding if they'd like to complete the 12,000 word dissertation supervised by Stirling or Lund.

This new master’s course has unique features:-

• Opportunities to study in two countries at universities recognized for leading public relations and communication management education within Europe;
• A focus on public relations and communication management, including strategic public relations planning, media relations, digital media, public affairs, lobbying and advocacy, and organizational communication all within an international context;
• Promotes education in a rich multicultural and diverse environment.

The key benefits of this programme include:
• Internationalisation: unique multicultural and intercultural experience;
• Knowledge: an innovative and challenging curriculum which develops both a theoretical and practical understanding of European strategic public relations and communication management;
• Skills: transferable personal and intellectual skills including core management skills required by strategic managers in the developing global public relations industry;
• Career opportunities: graduates are equipped to take up public relations and communication management positions in the private, public and non profit sectors;
• Contacts: a multi-national programme team which is internationally recognized for teaching and research and an alumni base built up over two decades;
• Additional opportunities: specialist industry seminars and workshops on public affairs and lobbying delivered by leading practitioners and key experts in Brussels.

PROGRAMME OBJECTIVES
The MSc in Strategic Public Relations (MARPE) equips you with the necessary practical and analytical skills for an internationally focused professional career by examining how to design, implement and evaluate public relations (PR) and communication management programmes.

STRUCTURE AND CONTENT – Students will study the following modules and do a 12,000 word dissertation:

Strategic Public Relations Planning: Develops the ability to identify and diagnose public relations problems and design campaign strategies. Presentation and media broadcast skills are taught.
Public Relations and Communication Management Theory: Provides an overview of key public relations and communication theories, and thus provide a conceptual introduction to the discipline of public relations and communication management.
Media Relations: Describes the context within which journalists operate and teaches you to write press releases and feature articles.
Public Relations Contexts: The study of public relations and communication management practice in a variety of organisational cultural and symbolic contexts; international and ethnic contexts; and practice contexts such as business-to-business (B2B), business-to-consumer (B2C), crisis and employee relations.
Public Affairs & Advocacy: This module critically evaluates political and social science theories relating to public opinion, public affairs practice, lobbying and advocacy environments. The relationship between policy and ethical decision processes, stakeholder interests and political institutions required for lobbying an advocacy activities are examined in depth.
Organizational Communication: This module provides an overview of the major theories and themes in organizational communication. Initially the module covers the historical development of the field and the different major perspectives, namely the post-positivistic, interpretive and critical perspective. The latter part of the module focuses on areas such as change processes, leadership and power from a communicative perspective.
Research for Dissertation: Teaches the necessary research skills to carry out academic research in the field of public relations and communication management.
Research and Evaluation for Practice: Teaches the necessary conceptual and computational research skills to operate as a public relations manager.
Research design: This module focuses on how you design your research project for your dissertation.
Specialist research methods: Students can select a specialist research methods module which is suited to the main research approach for their dissertation.
Internship: students need to complete a 10-week industry internship and produce a portfolio of the work they've been involved in.
Dissertation - students for all our MSc degrees complete a piece of empirical research, written up as a 12,000-word dissertation.

CAREER OPPORTUNITIES
The degrees offer necessary conceptual skills for managerial careers in public relations, organisational communication, corporate communications and communication management and related posts in a variety of contexts and sectors.

Notes:
MARPE (Masters in European Public Relations) is a consortium of European universities and institutes of higher education who have come together to create an innovative educational experience. The programme aims to expand students' understanding of public relations and its practice in a European context.

The European Public Relations Education and Research Association (EUPRERA) is an autonomous organization that aims at stimulating and promoting innovative knowledge and practices of public relations education and research in Europe.

Visit the MSc/DIP in Strategic Public Relations (Marpe (Masters In European Public Relations) Joint Programme With Lund University, Sweden) page on the University of Stirling web site for more details!


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